CHAPTER 1: INTRODUCTION

A. SELECTION OF PROJECT
“AQUVA SPA & FITNESS CENTER”
1.1- Project at a Glance
Aquva Spa & Fitness Centre will serve Ahmadabad- residences & businesses, helpin
g them to become more productive, healthy & fresh while lowering businesses cost
s with innovative Wellness programs and strategies to serve them.
At Aquva Spa & Fitness Centre (ASFC), we tie member’s smartness & productivity
directly to the health care issue. We believe that traditional approaches to the
current health care crisis will misdirect. These traditional efforts wait until
after members have been stricken with illness or injury, and then pay for the n
ecessary treatments.
Our approach, which emphasizes prevention and good health promotion, is much mor
e proactive. The state of Gujarat’s healthcare crisis, coupled with current demo
graphic changes, threaten to not only aggravate the crisis, but further corrode
health as Well. For us these environmental factors coupled with the local compet
itive situation signal a favorable opportunity in this market. We feel the time
is right for Aquva Spa & Fitness Centre.
The objective of this document is to provide information regarding investment op
portunity for setting up a Spa and Fitness centre, with focus on product differe
ntiation which will not offered by a typical Fitness centre. The business can be
established in any of the major cities of the country.

Mission Statement
Aquva Spa & Fitness Centre is a health service that helps businesses and individ
ual to attain one of the greatest gifts of all “good health”. Personal gains, su
ch as improved self- esteem and self-motivation, combined with measurable benefi
ts & advantages.
1.2 - Scope of Project
Recently there were widespread reports about an impeding health crisis & obesity
. Indians, relative to their Asian counterparts have higher incidents of obesity
. To a large degree, this is correlated to Indian’s unhealthy diet of oily, fast
food, and generally poor food choices, especially fried foods.
There have been two significant market trends in the last five years. Increased
usage of fitness facilities on behalf of individuals. Exercising and working out
has become a more mainstream activity in Indians lives over the last decade.
Important demographic changes will take place in India that point to the importa
nce of worker productivity in coming decades. It shows explosive growth in the h
ealth wellness program industry. The last five years has seen a 9% growth rate a
nd the next five years will expect to achieve a 10% growth rate.
Aquva Spa & Fitness Centre is providing their customers with a health care cost
management program for Individuals who seek relax environment to be taken care o
ff & Corporate that will increase employee productivity and decrease overall bus
iness costs. We seek to fulfill the following benefits that will important to th
eir customers. We will offer a totally customized solution for each company as w
ell as to individuals.
1.3-About the promoters their background
The company is being promoted by Mr. Jayesh Patel & Mr. Rohan Pradhan.
Mr. Jayesh Patel
Mr. Jayesh Patel has done B.com. Then he has done M.B.A. from one of the premier
institute in North Gujarat, SVIM. These competencies help him in knowing the in
tricacies in Finance His unparalleled expertise trade, solution oriented approac
hes, innovation and endurance in an increasingly competitive and rapidly expandi
ng market. He has extensive knowledge of the real business as well as computer f
ield. He knows computer softwwill such as ace equity, SPSS. He is the cogent a
nd enthusiastic personality.
Mr. Rohan Pradhan
He has done B.Com. After completing his graduation, he has done M.B.A from one
of the premier institute. .he is good at financially aspect & the project is fin
anced by him also. He has been responsible for successfully coordinating the act
ivities.

B. BUSINESS ENVIRONMENT
i. Economical
ii. Political
iii. Legal
C.INTRODUCTION TO THE SERVICES
I. about the services
Proposed Aquva Spa & Fitness Centre will provide spa and fitness resources, we w
ill located within the new c.g.road Ahmadabad. At Aquva Spa & Fitness Centre we
will able to offer our members the very best in health and fitness facilities an
d expertise. Whatever our members wish to achieve our friendly and expert staff
will ensure that they get the most out of their time with us and the results tha
t they will aiming for. Facilities include an indoor heated swimming pool, men’s
and ladies saunas and an extensive range of massage therapy and body treatments
. We have a fully equipped gymnasium, providing the latest in cardio vascular an
d resistant equipment as well as free weights wail, with expert tuition being of
fered from any of our experienced male and female monitors. We will also proud t
o announce we will have the latest in Acceleration Training™ with Power Plate® m
achines available in our gymnasium.
Exercising in a group is an extremely enjoyable and motivating way to keep fit
and with over 30 group exercise classes per week, for all levels, we will sure m
ember will find a class that they enjoy. Whatever their goal, Aquva Spa & Fitnes
s Centre has the programme to suit theme and the support that goes with it.
Gymnasium
We will have a fully equipped gymnasium, providing the latest in cardio vascular
and resistant equipment as well as free weights wills, with expert tuition bein
g offered from any of our experienced male and female monitors.
Personal Trainers
A personal trainer will help members to burn 50% more calories per session.
Using a personal trainer at Aquva Spa & Fitness Centre enables members to achie
ve member’s goals much faster, burn more calories in a session and will on hand
to give members expert advice on diet and nutrition.
We use a number of techniques that include cardio and weight bearing exercises t
o ensure that the weight falls off and stays off. Our personal trainers will exp
erienced and qualified instructors, using the latest methods designed to give me
mbers a personalized session that is not only effective but also enjoyable.
Our trainers will spend the time getting to know members and to help devise a pr
ogramme that suits member’s individual needs. It is an excellent way to keep mem
bers motivated, with new exercises being introduced at each session, enabling me
mbers to get the maximum results from member’s workouts.
Power Plate®
We will also proud to announce we will have the latest in Acceleration Training™
with Power Plate® machines will available in our gymnasium.
The Benefits of the Power Plate® Machine includes:
• Provides a complete body work-out in 15 minutes
• Improves muscle strength and tone
• Improves circulation
• Increases metabolism, aiding weight loss
• Helps combat cellulite and improves skin quality
• Increase strength and power
• Improves balance and flexibility
• Improves relaxation and reduces stress
• Helps fight osteoporosis and build bone density
• Reduces injury risk and assists injury rehabilitation and recovery
Facilities
The Gym has custom designed fitness program for every individual who enroll with
us.
The facilities offered:
1. Basic and advanced Aerobics Training.
2. Step Aerobics
3. Fitness Training.
4. Body conditioning
5. Stretching
6. Competitive body building.
7. Muscle Building.
8. Weight training, reducing and Weight gaining.
9. Executive fitness programs.
10. Strength Exercises.
11. Cardiac Exercises.
12. Floor exercises
13. Children fitness program.
14. Special Fitness Programme for people of age 8yrs to 80yrs..
15. Lady Instructor for Women.
16. Diet Consulting
17. Nutrition supplements & Steam Bath
18. Certified Dietitian Services.

Spa & Massage

Take time to relax, reduce stress, increase energy and allow your body to feel a
nd function at its absolute best! Aquva Spa & Fitness Centre, our exclusive Day
Spa will locate at Ahmadabad. Our Day Spa provides the most luxurious of treatme
nts and we will ensure our members completely relax and unwind.
Reduce tension and relieve the negative effects of everyday stress. Our expert m
assage therapists will restore your sense of well-being with customized combinat
ions of deep tissue, Swedish massage techniques and Hot Stone therapy.
Osteopathy
Osteopathy is based on the concept that all human body systems work together as
a whole. They are all linked together and therefore, any disturbance in any one
part can affect various other parts.
Osteopathic techniques aim at relieving aches and pains, restore functions, prom
ote health and well-being, and give back harmony and balance to the body.
When we suffer any psychological or physical trauma, our body automatically adap
ts itself and seeks a new balance. Once sourced, this new balance is invariably
incorrect and will probably not be the healthiest balance, and in most cases wil
l induce a series of dysfunctions. These changes can modify in both the short an
d/or long term in any single, or in various functions of the body systems, and w
ill manifest themselves like illnesses.
Osteopathy helps the body to retrieve the correct relationship between its compo
unds (muscles, bones and joints, internal organs and all tissues).
The Osteopath looks for the original cause, seeks to correct it, and then leave
the bodily mechanisms of auto healing and regulation to do the rest.
The Osteopath uses a large range of specific techniques and works in three main
fields. The three main fields in Osteopathy
• Structural
• Visceral
• Craniofacial
All kind of pains and dysfunctions such as:
• Poor posture
• sports injuries, sciatica lumbar and all affecting the skeletal muscular
system
• Disturbances of the digestive system
• Stress, tiredness, energy levels, depression, anxiety...
• Headaches,insomnia, vertigos; sinusitis...
• Kidney insufficiency...
Osteopathy is a preventive and curative therapy
Massage
What types of massage do we offer?

Relaxing / Holistic
Rebalancing and deeply relaxing, stress relief.
Fitness/Sports massage
To release deep seated tension pre or post exercise. post injury.
Therapeutic
Focus on specific problems all types of pains (dorsalgy, lumbalgy, cervicalgy).
Fusion
A mix massage incorporating Thai and Swedish techniques combination of Acupressu
re, stretches and oil massage.
Traditional Thai Massage
The therapist works around the body in a meditative way, applying rhythmic compr
ession to energy lines and points together with deep yoga type stretches.
Reflexology
Therapy working on the feet to help heal the whole person, not just prevailing s
ymptoms.
Lymphatic Drainage
A specific massage helping against fluid retentions, detoxifying.
Hot Stone Therapy
 Involves the application of water heated basalt stones to key points on the bod
y in combination with specific massage techniques. Deeply relaxing, rebalancing,
well being.
Oriental Head Massage
The shoulders, neck, face and scalp are massaged to create a sensation of seren
ity and inner peace.

Aromatherapy
Use of pure essential oils gives a strong therapeutic effect both physical and p
sychological. Shiatsu Originates from Japan .Use of a combination of pressure an
d assisted stretching techniques.
There are so many benefits to receiving massage therapy on a regular basis inclu
ding:
• Relieves Stress
• Encourages Relaxation
• Improves Posture
• Improves Circulation
• Lowers Blood Pressure
• Helps Manage Pain
• Relaxes Muscles
• Improves Flexibility and Range of Motion
• Relieves Tension-Related Headaches
• Strengthens The Immune System
• Enhances Post-Operative Rehabilitation
• Improves Rehabilitation After Injury
Facials
Our facials include specialized face mapping and aim to achieve the highest skin
care results. A totally luxurious facial customized to suit your skin type and c
oncerns. It includes deep cleansing techniques, customized exfoliation and masqu
e. Aromatherapy pressure point massage and hand massage.
• Multivitamin Power
Prematurely ageing skin
• Medicated Clearing
Cleansing and purification
• Environmental Control
Sensitivity
Sauna
Our Sauna bath causes sweating & helps in opening skin pores. As we sweat more d
uring sauna bath, it helps in excretion of body toxins and other impurities from
the blood. People experience freshness in mood and health for longer time once
they take sauna bath, as the body gets cleansed through sweating and muscles are
relieved leading to the feeling of well-being. Sauna bath is also useful in joi
nt pains as the warm steam helps blood flow resume effectively in all parts of t
he body and the contracted muscles are relieved.

II. Proposed location justification

The proposed Project will be located at new c.g.road Dist. Ahmadabad, Gujarat. T
he project site is at a distance of 10 km from airport and is accessible by road
NH-8 extension between chandkheda and hansol.The site location has been selecte
d considering the proximity of site to five star hotel and the advantages in res
pect of passenger. Further, the benefits of site location also include the proxi
mity to the source of transportation & the majority of people living are from hi
gh income group & Proximity to Private hotels setup in different areas of cities
& High visibility.
Area
The area required for the project is estimated at about 3500 square foot. We pro
pose to take this 3500 square foot of space on lease from harmed builder. The te
rm of the lease shall be for 5 years from the date of execution of lease deed. T
he space is un-inhabited and no Rehabilitation & Resettlement (R&R) issues are e
nvisaged. The company has taken the possession of entire space required for impl
ementation of spa and Gymnasium
Implementation Arrangement
The proposed project will be implemented by way of a contract to be awarded by w
ay of competitive bidding process. The company is in the process of issuing Noti
ce Inviting Tender (NIT) shortly and based on the comparative analysis of the bi
ds received contract would be finalised by end of June 2010.

CHAPTER 2: MARKET AND DEMAND ANALYSIS

Market Summary
Aquva Spa & Fitness Centre possesses good information about the market and knows
a great deal about the common attributes of the prized and loyal customers. Thi
s information will be leveraged to better understand who is served, their specif
ic needs, and how Aquva Spa & Fitness Centre can better communicate with them. T
he business model has been well received and marketing is especially important t
o maintain growth and market penetration. In addition to offering fitness facili
ties for Ahmadabad corporations & residence, Aquva Spa & Fitness Centre main ac
tivity is the recreation Spa Wellness Programs. The basic market need for our co
rporate clients is the reduction of corporate costs and the increase in employee
efficiency & to provide them & our individual customer Spa facilities to relax
and health facility that can be achieved through long-term Wellness programs.
2.1 Market Needs
Aquva Spa & Fitness Centre is providing their customers with a health care cost
management program for Individuals who seek relax environment to be taken care o
ff & Corporate that will increase employee productivity and decrease overall bus
iness costs. We seek to fulfill the following benefits that are important to the
ir customers. We will offer a totally customized solution for each company as we
ll as to individuals. Our results-orientated strategy will improve a company s b
ottom line in order to attract and Maintain customers. While we strive to addres
s all of the customer s needs, the reality is that they must indeed provide sign
ificant value for the companies themselves in order to grow their market share.
2.2 Market Trends
Recently there were widespread reports about an impeding health crisis & obesity
. Indians, relative to their Asian counterparts have higher incidents of obesity
. To large degree, this is correlated to Indian’s unhealthy diet of oily, fast f
ood, and generally poor food choices, especially fried foods.
There have been two significant market trends in the last five years.
1. Increased usage of fitness facilities on behalf of individuals.
2. Exercising and working out has become a more mainstream activity in Indians l
ives over the last decade.
2.3 Market Growth
Important demographic changes are taking place in India that point to the import
ance of worker productivity in coming decades. The chart shows explosive growth
in the health wellness program industry. The last five years has seen a 9% growt
h rate and the next five years are expected to achieve a 10% growth rate.

2.4. Marketing Strategy

Aquva Spa & Fitness Centre will begin by targeting small- to medium-sized busine
sses in the downtown Ahmadabad area. The first task is to convince senior execut
ives of the benefits and needs of wellness programs. This will be accomplished b
y aggressively pursuing interaction and relationships with business professional
s who would profit from using this service.
1. Mission
Aquva Spa & Fitness Centre is a health service that helps businesses and individ
ual to attain one of the greatest gifts of all “good health”. Personal gains, su
ch as improved self- esteem and self-motivation, combined with measurable benefi
ts & advantages.
2. Marketing Objectives
• Generate a 10% yearly increase in sales.
• Increase market penetration every quarter.
• Continue to cultivate ASFC image as the premier long-term wellness progr
am provider.
3. Target Market
The market for Aquva Spa & Fitness Centre is not particularly segmented, as pote
ntial customers include all downtown businesses that offer their employees some
type of medical benefits, are experiencing escalating health care costs, and wis
h to more effectively manage those costs. ASFC will also target individuals who
want to relax and want to take a breather in a friendly environment to use our s
pa & fitness facilities.
4. Positioning
Aquva Spa & Fitness Centre will position them selves as the most effective welln
ess strategy and program developer. This positioning will be supported by statis
tics indicating an increase in you productivity and a decrease in business opera
tion expenses from the implementation of corporate wellness programs.
5. Marketing Mix
Aquva Spa & Fitness Centre marketing mix is comprised of the following approache
s to pricing, distribution, advertising and promotion, and customer service. Pri
cing- Prices for using Aquva Spa & Fitness Centre services are comparable to tho
se of higher-end fitness centers. The prices reflect the quality of the equipmen
t and service. Distribution- This will occur both at the company s worksite or i
ndividual customers’ place as well as at ASFC facilities. Advertising and Promot
ion- Printed material, presentations, advertising in industry specific journals,
TV ad and a comprehensive website will be used. Customer Service- Aquva Spa & F
itness Centre will operate on the principle that it is imperative to achieve tot
al customer satisfaction if the business is going to succeed.
6. Marketing Research
Two types of market research were used when we were collecting market research.
Focus Group – The first type of research was focus groups. The focus groups were
collections of seven to nine people who were asked a series of predetermined qu
estions with the responses recorded and discussed among the group members. Quest
ionnaires – were used to collect market information from perspective customers.
The questionnaires were submitted to a total of 100 HR professionals. The respon
se rate was 43, higher than expected. This research introduced several valuable
perspectives that ASFC was not yet privy to.
2.5 SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing Aquva Spa & Fitness
Centre.
1. Strengths
• Results-orientated approach to attracting and maintaining customers.
• A well-researched, detailed health wellness program that is long-term in
focus.
• Intensively trained staff.
2. Weaknesses
• High costs associated with customized, personal service.
• The inability to work on a high volume business model.
• The costs of attracting a large corporate client.

3. Opportunities
• Participation within a growing market.
• The large increase in clients that follow with the acceptance of Aquva S
pa & Fitness Centre Corporate Fitness’s program by a single company.
• The ability to leverage future quantitative analysis that supports the c
ontention that long-term wellness programs have a significant, positive impact o
n a company s bottom line.

4. Threats
• Lack of immunity to an economic downturn.
• Potential competition from larger, well established competitors.
• A change in society where the individual begins to take far more respons
ibility for his/her health maintenance.
2.6 Keys to Success are
• Marketing services to companies and individuals.
• Recruitment of experienced managerial talent.
• Dedication and hard work of the founders.
• Raising productivity.
• Lowering overall costs.

2.7 Critical Issues

Critical issues faced by Aquva Spa & Fitness Centre are:
• Sign up a sufficient number of medium-sized companies. It is more cost e
ffective for us to service a couple medium-sized companies than many small compa
nies.
• Continue to drive down the costs associated with serving individual
CHAPTER 3: TECHNICAL ANALYSIS

3.1 Equipment Requirement

item description no. price\unit
CARDIOVASCULAR 5 25000
TREADMILLS 5 26000
ELLIPTICALS 5 20000
CYCLES 3 8500
ROWERS 2 20000
BODY SOLID 2 8000
TUFF STUFF 5 5500
BALLS 20 100
STEP BOARD 10 2500
MATS 25 250
RESISTANCE 25 260
ANKLE WEIGHT 50 110
DUMBELLS 50 500
RACKS 5 600
BARS & COLLARS 12 500
WEIGHT PLATES 12 465
CABLE ATTACHMENT 35 555
DIGHITAL WEIGHTING SCALE 2 500
SKIPPING ROPE 5 500
SAUNA 2 12100
AB EXERCISER 5 1900
ACCESSORIES 10 250
BACK WASH 3 12000
BEAUTY STOOL 2 18000
CARING CASES 2 900
EQUIPMENT PACKAES 3 20000
HOT TOWEL CABINETS 2 6000
SPA SUPPLIES 5 600
STERLIZERS 2 11000
 WET SPA SHOWERS 2 22200
LAMPS AND MAGNIFIERS 4 1900
TELEPHONE 2 1500
T.V 3 10000
COMPUTER 3 15000
The equipment required for the project is estimated at about 725000. Aquva spa a
nd fitness centre proposes to take this on lease from acme. The term of the leas
e shall be for 5 years from the date of execution of lease deed. The company has
taken the possession of entire equipment required for implementation of spa and
fitness centre.
3.2 Human Resources Requirement
The details of human resource requirement for the project are given in the follo
wing table: Human Resource Requirement:
Description no. salary\month
Manager 1 10,000
spa assistant 1 5,000
Receptionist 1 3,500
Beauty therapist (specialized in ‘hands-on’ therapy.) 1 5,000
Skin Care Instructor 1 5,000
Sales and Marketing executive 2 6,000
Trainer or educator 3 7,000
3.3 Material & Utilities Requirement
Mainly material required for spa that is moisturizer, spa cream, face pack, spa
bath powder,
Spa eye cream, cosmetics, body scrub, nut oil, liquid bath, towel and bags purch
ase by company on credit basis form local suppliers.
Mainly five utility are required to operate the spa and fitness centre.
• Electricity
• water
• Telephone
• Cable connection
• Internet
3.4 Building Requirement
The area required for the project is estimated at about 3500 square foot. We pro
pose to take this 3500 square foot of space on lease from harmed builder. The te
rm of the lease shall be for 5 years from the date of execution of lease deed. T
he space is un-inhabited and no Rehabilitation & Resettlement (R&R) issues are e
nvisaged. The company has taken the possession of entire space required for impl
ementation of spa and Gymnasium
Implementation Arrangement
The proposed project will be implemented by way of a contract to be awarded by w
ay of competitive bidding process. The company is in the process of issuing Noti
ce Inviting Tender (NIT) shortly and based on the comparative analysis of the bi
ds received contract would be finalised by end of June 2010.

CHAPTER 4: FINANCIAL ESTIMATES & PROJECTION

CHAPTER 5: CONCLUSION

After making this report we have faced real environment stress in real business.
This research work has enabled us to gather a lot of information about the spa
and fitness business and we have been able to apply our classroom knowledge to t
he practical life very effectively. In conclusion, from the above Projected Bala
nce Sheet, Projected Income, Projected Cash Flow and other major financial ratio
calculation it can be said that the project is very much feasible, having good
profitability, conceived by the people already experienced in the similar field.
Promoters are having expertise in marketing for decades. Individually each prom
oter is having a sound financial background. The group concerns are also in prof
itable existence for a number of years. The financial and economic feasibility o
f the project is well established on the basis of estimates and projections. All
the assumptions and basis of estimation are on the principle of conservatism an
d prudence. Therefore, it can be concluded that the business has a high potentia
l.
On the basis of the above and the financial projections prepared -subject to the
risk factors, weaknesses and threats enumerated in the SWOT analysis and the im
pact of the various scenarios as envisaged under the sensitivity analysis, the p
roposed project of spa and fitness centre is viewed as financially viable.