JOLLIBEE FOOD CORPORATION

MANAGEMENT ANALYSIS
Jollibee Food Corporation achieved a strong performance in 2012 that was due to the
favorable economic conditions and the strong initiatives of the organization. The core
philosophy and way of doing business of the company is to provide innovative products
in all of their brands at affordable prices. The company remains in a very strong and
progressive position due to strong brands, a clear and robust strategy, and talented team
of employees who remain committed to delivering value to all their stakeholders in the
years ahead.

JFC is positive regarding the goals they have set for themselves. Their plan to be an even
larger global QSR (Quick Service Restaurant) is well implemented as the company
continues to invest in the expansion and modernization of their facilities. This will help
them improve their operating efficiency and production cost in the manufacturing,
warehousing and distribution infrastructure.
The company uses a strategic-management concept. A good example of which is the
principle of San Pin Wangs (SPW) sky-land-people. Sky represents the quality or
setting the brand to premium standard and optimizing the menu; Land refers to the
customer or satisfying their needs and improving the value of product offerings; People
involves the staff or prioritizing and taking care of employees needs.
Overall plans on achieving the goal of the company are also effective as JFC was among
the Asias Fab 50 in Forbes List. According to PhilStar, the company is on the list for the
second time on the back of strong sales of about $2.04 billion in 2014.
Source:
http://www.philstar.com/headlines/2015/07/24/1480371/jollibee-gt-capitalamong-asias-fab-50-forbes-list

The organizational structure, job descriptions and job specifications are also clear. The
company appoints different persons in the role of Chairman of the Board of Directors and
CEO. The roles, accountabilities and deliverables of the two are clearly set forth in the
Annual Corporate Governance Reports. In addition, other rules such as plans for the
succession of the CEO/Managing Directors/ Presidents and other top key management
positions are written. The nomination committee together with the Human Resources
Division is the one developing and formalizing a process for screening nominees.
The Companys Code of Ethics and Business Conduct is rooted in its strong core values
of honesty, integrity, trust and excellence. These rules regarding ethics have been
disseminated to all directors, senior management and employees and all levels in the

Company are responsible for and required to administer the Code of Business Ethics,
including investigating alleged violations and determining corrective actions.

MARKETING ANALYSIS

JFC is a high-quality fast-food chain at an affordable price specifically tailored for the
Filipinos mass. Through its introduction of in-store play activities for children and a cast
of brand mascots, it reaches and appeals to the children and isevidently more popular
than its nearest competitors. Recognizing that a normal Filipino familys weekends are
normally reserved for children, the previously mentioned activities add value to Jollibee's
position as the prime destinations for family outings.

A. SEGMENTATION OF MARKETS

JFC, being one of the largest fast-food chains in the Philippines, has over 3,000 outlets
worldwide under the tradenames Jollibee, Chowking, Greenwich, Red Ribbon, Yonghe
King, Hong Zhuag Yuan, Mang Inasal, Burger King Philippines, San Pin Wang, Jinja
Bar The company strives on expanding their scope worldwide as Jollibee continuously
prosper in USA.

B. POSITIONING AND MARKET SHARE

JFC is well positioned among its competitors McDonalds, KFC, etc. The company is
included also in the top active stocks in PSE with a % change of 1.64% positive.