MUSE

MEDIA KIT
2017

WHY ADVERTISE WITH

MUSE INTERNATIONAL?
As the premier source of education and networking
for healthcare IT professionals, MUSE International
is your direct link to your market.

WHEN YOU BECOME AN

ADVERTISER WITH MUSE,
YOU HAVE MANY

AUDIENCE PROFILE
More than 7,000 people at more than 700 hospitals world-wide enjoy MUSE International
membership. MUSE membership consists of a cross-section of users, decision-makers
and managers from virtually every area in the healthcare facility.

OPPORTUNITIES TO:
61%

ESTABLISH YOUR COMPANY

AS AN EXPERT IN YOUR FIELD.

26%

CREATE AWARENESS ABOUT

A NEW PRODUCT OR SERVICE.

5%

8%

Analysts / Specialists / Co-ordinators

61%

Clinical / IT / Finance-Supervisors /
Managers / Directors

26%

CIOs / CFOs / Other C-level / Presidents /

Vice Presidents / Physicians / Pharmacists

8%

Informaticists

5%

GENERATE EXCITEMENT AND

INTEREST IN YOUR COMPANY
AND ITS OFFERINGS.
DEMONSTRATE YOUR SUPPORT
FOR YOUR CUSTOMERS AND
MUSE.

GEOGRAPHIC COMPOSITION
MUSE International members represent 48 United States,
Canada (Yukon, Ontario, Nova Scotia, Newfoundland
and Labrador, New Brunswick, British Columbia and
Alberta), Puerto Rico, Bahamas, Ireland, and England.

CLOSE TO 7,000 PEOPLE AT MORE THAN 700 HOSPITALS

WORLDWIDE ENJOY MUSE MEMBERSHIP!

2017 INTERNATIONAL MUSE

CONFERENCE PROGRAM
THE INTERNATIONAL MUSE CONFERENCE PROGRAM IS THE EXCLUSIVE PUBLICATION OF THE
ANNUAL INTERNATIONAL CONFERENCE. IT IS READ BY ALL ATTENDEES AND FEATURES VALUABLE
INFORMATION, SUCH AS EXHIBITOR BOOTH LOCATIONS, EDUCATIONAL SESSION ABSTRACTS,
RELATED ARTICLES, OTHER EVENT DETAILS, AND MUCH MORE. THIS IS YOUR OPPORTUNITY TO
INCREASE YOUR BOOTH TRAFFIC, BUILD BRAND RECOGNITION AND ESTABLISH RELATIONSHIPS
WITH YOUR POTENTIAL CUSTOMERS AND CLIENTS!

2017 INTERNATIONAL MUSE CONFERENCE PROGRAM

ADVERTISING RATES
Full Page Bleed
8.75w x 11.25h

1/2 Page Vertical

3.75w x 10h

1/2 Page Horizontal

7.75w x 5h

Full Page (Full Color)

1/2 Page (Full Color; Horizontal or Vertical)

$2400
$1700

SPECIAL PLACEMENT (all full page and full color)

MECHANICAL REQUIREMENTS

2 Page Spread
Back Cover, Full Page
Inside Front Cover
Across from Table of Content

-Resolution of 300dpi
-All fonts must be embedded or outlined
-Accepted Digital Formats: PDF (preferred), EPS, PSD, AI
-The color space must be CMYK (flat and PMS colors must
be converted to CMYK)

$5000
$3000
$2800
$2600

CLICK HERE AND SPECIFY YOUR ORDER FOR THE 2017 INTERNATIONAL MUSE CONFERENCE PROGRAM ADVERTISING.
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MUSE MATTERS BLOG

ADVERTISMENT OPTIONS
Right Side Top Postion (200px wide)

The MUSE Matters Blog replaced the

MUSE Matters magazine in 2014. You have
a unique opportunity to advertise on the
blog and support this blossoming initiative.

$5000 per year

(only one available)

Right Side (200px wide)

$2000 per year

(positioned in the order the ads are received)

The MUSE Matters blog brings multiple benefits

to both readers and advertisers, but primarily
the most important benefit factors are:

Immediacy
Greater readership
Focused material
Broad reach
Flexibility

ADS ARE SOLD YEARLY FROM THE

TIME OF YOUR PURCHASE UNTIL
12 MONTHS FROM THAT DATE.
STATISTICS
Statistics will be available to advertisers on a
yearly basis.

GUEST POSTS
- Only original, relevant content will be published.
A veiled marketing promotion will not be considered.
- Posts must have one central theme or focus.
- Posts can be between 800 and 1,600 words.

CLICK HERE AND SPECIFY YOUR ORDER FOR THE MUSE MATTERS BLOG ADVERTISING.
3

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MUSE INTERNATIONAL

MUSE WEB ADVERTISING RATES

Would you like every person who visits the MUSE website to see your message? If so, secure your
space to advertise on the MUSEWeb. The MUSE website is the primary point of organization contact,
accessed by close to 7,000 MUSE members from more than 700 hospitals, as well as many
potential members searching for information.
THE MUSEWEB INCLUDES:
- DETAILS ABOUT UPCOMING EVENTS
- LINKS TO EVENT REGISTRATIONS
- LIBRARY FILLED WITH POWERPOINTS FROM
Leaderboard

PREVIOUS EVETNS
- MUSE ON DEMAND PROGRAMS
- ACTIVE FORUMS

Wide
Skyscraper

- MEMBER LISTS

PURCHASE WEB ADS (sold yearly)

Wide Skyscraper, (160x600) Event Page
Wide Skyscraper, (160x600) My MUSE (login) Page
Leaderboard, (728x90) Home Page

$4500
$4500
$5000

MECHANICAL REQUIREMENTS
File Size gif / jpg: 20KB Flash: 40KB
Acceptable file formats - Static banners (non-animated)
- JPG, GIF
Animated banners
- SWIF (Adobe Flash) (backup GIF required)
- Animated GIF
URLs
- Proived the URL that the banner will link to,
eg: http://www.yourdomain.org/
- Flash file (SWIF) must have the proper link
embedded in the file

CLICK HERE AND SPECIFY YOUR ORDER FOR MUSEWEB ADVERTISING.

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MUSE CAREER CENTER

Through the new Career Center section of the MUSE
website, job seekers and employee searchers alike have
access to the most effective job searching and recruiting
capabilities to find a perfect match. The MUSE Career Center
will focus on bringing employers in the healthcare field with
eligible qualified candidates.
Job seekers will find a unique opportunity to connect with
employers and recruiters who are posting jobs specific to
their areas of focus. Candidates can post their resumes
anonymously, search through job postings, and setup
personal job alerts.
By using the recruitment service, employers are given
exceptional access to the MUSE membership. An employers
job posting will reach a large number of highly skilled
passive and active job seekers.
The MUSE Career Center distinguishes itself from generalist
job boards in a number of ways. These include:
- A HIGHLY TARGETED FOCUS ON EMPLOYMENT
OPPORTUNITIES IN A CERTAIN SECTOR, LOCATION,
OR DEMOGRAPHIC;
- ANONYMOUS RESUME POSTING AND JOB
APPLICATIONENABLING JOB CANDIDATES
TO STAY CONNECTED TO THE EMPLOYMENT
MARKET WHILE MAINTAINING FULL CONTROL
OVER THEIR CONFIDENTIAL INFORMATION;
- AN ADVANCED JOB ALERT SYSTEM THAT
NOTIFIES CANDIDATES OF NEW OPPORTUNITIES
MATCHING THEIR OWN PRE-SELECTED CRITERIA;
- ACCESS TO INDUSTRY-SPECIFIC JOBSAND
TOP-QUALITY CANDIDATESOFTEN NOT SEEN
ON MONSTER, CAREERBUILDER, OR HOTJOBS.

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SEVERAL PRICING OPTIONS ARE AVAILABLE

FOR CAREER CENTER ADVERTISING:

30-day Job Posting

MUSE
MEMBER
$175

30-Day Job Posting + Healthcare

Administration Job Board Network

$525

NONMEMBER
$290

$640

(This product bundle includes a single job posting along with

secondary exposure for your job posting on all sites in this Job
Board Network for a small additional cost! CLICK HERE to see a
listing of Network member sites).
This option allows the user to post to MUSE and The Healthcare
Administration Network which encompasses the more administrative
end of healthcare jobs.

30-Day Job Posting + Healthcare

Job Board Network

$625

$740

(This product bundle includes a single job posting along with

secondary exposure for your job posting on all sites in this Job
Board Network for a small additional cost! CLICK HERE to see a
listing of Network member sites).
This option allows the user to post to MUSE and the Healthcare
Network.

Resume Purchase

$30

$50

30-Day Package: Unlimited Jobs

and Resumes

$550

$1,000

(This product is the best deal! Post an unlimited jobs and resumes
for 1 month!

ADVERTISING AGENCIES:
Please note that these prices are net.

MUSE ADVERTISING DEADLINES

2017 INTERNATIONAL MUSE CONFERENCE PROGRAM
Deadline is April 1, 2017

UPLOAD ARTWORK TO:

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ADVERTISING POLICIES AND PROCEDURES

- All advertising must be submitted to MUSE for review, and if determined objectionable will not be accepted.
- MUSE will determine the amount of advertising to be accepted relative to the ad/text ratio.
- Premium positions are assigned on a first-come, first-serve basis. Space will be secured upon receipt of full payment.
- Companies who have purchased a specific priority placement for all issues or quarters in a year will be given right of first refusal for the following
year. All other advertising will be sold on a first come, first serve basis.
With the exception of advertisements on the Career Center web pages, MUSE will not accept an ad that's primary focus is recruitment. Any recruitment information has to be 1/3 or less of the impact of any given ad. Components of the advertisement that will be considered when assessing
impact includes, but is not limited to, i size, location of recruitment copy, color and contrast. The decision of whether an ad fits within these
guidelines lies completely with MUSE. It is recommended that a company wanting to include recruitment information in their advertising work
closely with MUSE during the creation of the ad in order to avoid any unnecessarily expenses, delays or inconvenience.
MUSE reserves the right to limit the number of ads on any given webpage page, the number of specific types of ads on a specific webpage or on
the website as a whole, or to refuse to publish adds that are deemed inappropriate for the MUSE audience, based purely on what MUSE judges to
be in the best interest of MUSE and the MUSE membership.

- Advertisers may secure space for multiple issues. Full payments for any multiple issue advertising must be made in advance. All payments are
non-refundable.
- Ads will not be accepted without a completed and signed MUSE Matters advertising insertion order form or a completed online insertion order form.
- Credit card payments are accepted. Checks are to be made payable and mailed to MUSE. Advertising rates are non-commissioned; all rates
shown are net. Advertisers agree to pay all expenses incurred in connection with preparing submitted copy, artwork, and photo images camera
-ready in accordance with the published mechanical requirements.
- Advertisers agree to pay all expenses incurred in connection with collection, including attorney fees.
- Ad size measurements are from rule line to rule line. All ad positions are at the publishers option. There will be no adjustments, reinsertion
or refunds made because of the position in which an advertisement has been placed. Only premium positions are guaranteed.
-The publishers liability for errors shall not exceed the cost of space occupied by an ad published incorrectly. Credit will be allowed for the
insertion only. Claims for errors must be made within 10 days of the published date. Credit will not be considered if copy or corrections received
sign-off approval, and/or were submitted after published deadlines. The publisher assumes no liability for the omission of an ad from any
edition in which such advertising was scheduled or ordered. In the event of such an omission, the advertiser may select another edition for
publication or cancel such advertisement without cost or penalty.
-The advertiser assumes liability for advertising published and agrees to assume all responsibility for claims or actions occurring against the
publisher on behalf of the ad.
-The publisher reserves the right to amend the terms, conditions, and rates specified in this document at any time without prior written notice.

EDITORIAL CONTRIBUTIONS
Articles of an educational nature are accepted. Articles should be topical, relevant, interesting and contain no marketing or promotional material.
All articles are reviewed and edited by MUSE for content, format and grammar. No guarantee is given that a submitted article will be published.
Materials submitted must not infringe upon any copyrights or other rights. It is the responsibility of the author to ensure that all facts and
statements in the articles are true, fair, and accurate. Articles are to be submitted electronically, preferably as a Word document. Photos, graphics,
charts, and other such materials are permitted.

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QUESTIONS?
Contact the MUSE Director
of Education and Marketing
Tel: 844 491 4703 ext. 3
Email: education@museweb.org

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