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Glossary of Terminologies BARC Terms Definitions "UNIVERSE" The total number of individuals in a defined target

Glossary of Terminologies

BARC Terms

Definitions

"UNIVERSE"

The total number of individuals in a defined target group

"MINUTE"

A clock minute

"EVENT"

An Event is a TV programme or time slot or any aggregation thereof. e.g. A channel is an aggregation of all time slots for the "Audience Day"

"AUDIENCE DAY"

An Audience Day is a 24 hour period starting from 02:00 to 25:59

"HH UNIVERSE"

The total number of households in a defined target group

Terminologies Individuals

Terminologies – Individuals BARC Terms Definition Number of individuals in 000s of a target audience who

BARC

 

Terms

Definition

 

Number of individuals in 000s of a target audience who viewed an "Event", averaged across minutes. Also known as TVT.

rat ‘000

=

rat% x total individuals in the target audience (000s)

100

 

Also known as TRP or TVR. The percentage of a target audience who viewed an "Event", averaged across minutes

rat%

=

Total minutes of an "Event" viewed across all individuals (000s) x 100 "Event" duration x total individuals in the target audience (000s)

ats

Average Time Spent by viewers of the "Event" =

(viewer)

Total minutes viewed by all viewers of the "Event" Total number of viewers of the "Event"

ats (univ)

Average Time Spent on the "Event" by all individuals in the Universe = Total minutes viewed by all viewers of the "Event" Total number of individuals in the Universe

rch ‘000

Stands for Reach in 000s. Number of individuals who viewed the Event for at least 1 minute. Viewing based on attribution rules

 

Stands for Reach in %. % of individuals who viewed the Event for at least 1 minute. Viewing based on attribution rules

rch%

=

Number of individuals who viewed with the event at least 1 minute x 100 Total Universe

Cov'000

Number of individuals ('000s) in the universe that viewed at least one of the events in a set of events. Also known as Cume Reach in 000s

Cov%

% of the universe that viewed at least one of the events in a set of events. Also known as Cume Reach %

shr%

% Share of the "Event" to total TV = Rat% of Event Total TV rating (atr%)

Number of individuals in 000s of a target audience who viewed any TV channel, averaged across
 

Number of individuals in 000s of a target audience who viewed any TV channel, averaged across minutes

atr’ 000

=

atr% x number of individuals of the target ('000)

100

 

The percentage of a target audience who viewed any TV channel, averaged across minutes

atr%

=

Total of viewed minutes of TV x 100 Event duration x no. of individuals of target

Terminologies Households

Terminologies – Households BARC Terms Definition rat ‘000 Number of target Households in 000s where an

BARC

 

Terms

Definition

rat ‘000

Number of target Households in 000s where an "Event" was on, averaged across minutes. Also known as TVT.

rat%

Also known as TRP or TVR. % of target Households where an "Event" was on, averaged across minutes

ats

Average Time Spent by households on the "Event"

(viewer)

= Total minutes spent by households on the "Event" Total number of households where the "Event" was on

ats (univ)

Average Time Spent on the "Event" by all households in the Universe = Total minutes spent by households on the "Event" Total number of households in the Universe

rch ‘000

Stands for Reach in 000s. Number of target households ('000s) where the Event was on for at least 1 minute. Channel allocation based on attribution rules

rch%

Stands for Reach in %. % of target households where the Event was on for at least 1 minute. Channel allocation based on attribution rules

Cov'000

Number of target households ('000s) in the universe where at least one of the events in a set of events was on. Also known as Cume Reach in 000s

Cov%

% of target households ('000s) in the universe where at least one of the events in a set of events was on. Also known as Cume Reach %

shr%

% Share of the "Event" to Total TV = Rat% of Event Total TV rating (atr%)

 

Number of target households in 000s where any TV channel was on, averaged across minutes

=

atr’ 000

atr% x number of target households ('000)

100

atr%

% of target households where any TV channel was on, averaged across minutes Total of viewed minutes of TV x 100 Event duration x no. of target households