Professional Documents
Culture Documents
BARC Terms
Definitions
"UNIVERSE"
"MINUTE"
"EVENT"
A clock minute
An Event is a TV programme or time slot or any aggregation thereof.
e.g. A channel is an aggregation of all time slots for the "Audience Day"
"AUDIENCE DAY"
"HH UNIVERSE"
Terminologies Individuals
BARC
Terms
rat 000
rat%
Definition
Number of individuals in 000s of a target audience who viewed an "Event", averaged
across minutes. Also known as TVT.
=
rat% x total individuals in the target audience (000s)
100
Also known as TRP or TVR. The percentage of a target audience who viewed an
"Event", averaged across minutes
=
Total minutes of an "Event" viewed across all individuals (000s) x 100
"Event" duration x total individuals in the target audience (000s)
ats
(viewer)
ats (univ)
rch 000
Stands for Reach in 000s. Number of individuals who viewed the Event for at least 1
minute. Viewing based on attribution rules
rch%
Stands for Reach in %. % of individuals who viewed the Event for at least 1 minute.
Viewing based on attribution rules
=
Number of individuals who viewed with the event at least 1 minute x 100
Total Universe
Cov'000
Cov%
% of the universe that viewed at least one of the events in a set of events. Also known
as Cume Reach %
shr%
atr 000
atr%
Terminologies Households
BARC
Terms
rat 000
rat%
ats
(viewer)
Definition
Number of target Households in 000s where an "Event" was on, averaged across
minutes. Also known as TVT.
Also known as TRP or TVR. % of target Households where an "Event" was on, averaged
across minutes
Average Time Spent by households on the "Event"
=
Total minutes spent by households on the "Event"
Total number of households where the "Event" was on
ats (univ)
rch 000
Stands for Reach in 000s. Number of target households ('000s) where the Event was on
for at least 1 minute. Channel allocation based on attribution rules
rch%
Stands for Reach in %. % of target households where the Event was on for at least 1
minute. Channel allocation based on attribution rules
Cov'000
Number of target households ('000s) in the universe where at least one of the events in
a set of events was on. Also known as Cume Reach in 000s
Cov%
% of target households ('000s) in the universe where at least one of the events in a set
of events was on. Also known as Cume Reach %
shr%
atr 000
Number of target households in 000s where any TV channel was on, averaged across
minutes
=
atr% x number of target households ('000)
100
atr%
% of target households where any TV channel was on, averaged across minutes
Total of viewed minutes of TV x 100
Event duration x no. of target households