AUSTRALIAN SURVEY RESEARCH

Human Capital Report

GROUP PTY LTD

During a time of skill and labour shortages, understanding the key drivers of performance and retention are
essential for people investment decisions and risk management. Our Human Capital Report is designed for
senior executives, providing them with business-focused people metrics that make a difference to
productivity and profits. The report speaks the language of business, helping decision makers to optimise the
performance and retention of employees, and focus resources to achieve maximum impact.

Our unique business proposition

Using the human capital report significantly improves information. It delivers powerful new workforce
insights by extracting added value from your existing people data, without necessarily having to collect a lot
of new information.

Value adding through integration

Most organisations have some people metrics in place. However, measures predicting the possibility of future
events (often the most important metrics), fail to address and separate employee engagement from retention
risk. Additionally, human capital data is typically not integrated.
By drawing together three types of human capital data we provide a robust, integrated and comprehensive
platform. We take workforce analysis and reporting to the next level of sophistication.
Using integrated data, the Human Capital Report delivers significantly more value than a typical employee
survey report. It allows clients to pinpoint high risk employees and to track the impact of human capital
building initiatives.

Demographic Data

Organisational
process data

Predictive
attitudinal data

WRDI clients
Our clients include: AICD, ACI, AWB Ltd., Business Objects, Caroma Industries, CBA, Citibank, Chemtura
Industries, Cue Clothing, CS Energy, Entity Solutions, Hudson TMP, NEC, PageUp, Qenos, Dept of Main Roads
(Qld), Roche Mining, Vero Insurance, Virax.

The four steps to building your report

Our consultants and IT professionals work with you to
identify, collect, collate and analyse data, culminating in
your Human Capital Report. This process includes
drawing on employee demographic and organisational
process data, and linking this data with WRDI predictive
data. Competency assessment data can also be
incorporated to form part of the integrated data platform.
We can also provide the methods and tools to collect
data.

Wider organisational
issues

3 Data integration

Basic analysis (eg, survey by demographic group)

More complex analysis (eg, survey by perf. rating)
Trend analysis (eg, retention risk overtime)

and analysis

2
1

WRDI survey + optional items and comments

Competency data can be included

Predictive data
collection

Employee data
sourcing (from pay roll, HRIS)

Top management trust/leadership

People management policies & practices
(eg, pay, careers)

Local workplace
issues

Local management trust/leadership

Training, team support, resources, flexible
work practices, autonomy, recognition, etc.

Individual issues

Job fit
Organisational fit
Career direction

(optional individual reports)

Performance optimisation
Risk mitigation including retention
ROI of people $ investments

Human Capital
Report

Pay roll, performance mgmt, competencies

Define required demographic data
Decide if whole or part of workforce

Essential WRDI predictive data

The Workplace Relationship Development Indicator
(WRDI) is a next generation survey tool, providing the
basis for structuring, measuring, diagnosing and
aligning differentiated employment propositions (or
deals) and relationships, for various workforce
segments, in your organisation.
Based on a model of the psychological contract (or

employer / employee relationship), the WRDI incorporates rigorous psychometric properties, with powerful diagnostic
capability. The WRDI model covers virtually all definitions of engagement, boasting a number of unique features.
Using WRDI data, the Human Capital Report quantifies the risks associated with staff retention, both in terms of numbers
of employees and in dollars. We offer a complete solution, uncovering and diagnosing all the factors, at all levels in an
organisation, that lead to engagement and retention of employees, over the employment life cycle.

Optional

Although the WRDI standardised survey is the key data source for the Human Capital Report, clients may include
additional questions, even those asked in previous opinion surveys, as well as free text questions.

Critical people questions we can answer

Engagement and retention risk
Are your people, and in particular key talent and high
performers, likely to stay?
How many of your high risk leavers are likely to leave
due to push (ie, dysfunctional organisational factors or
limitations); pull or poaching (ie, better deals
elsewhere); or for personal reasons?
What does this mean in dollar terms concerning
imminent turnover costs?
Where are the engagement and retention risk hot spots
in your organisation (eg, by business unit, job level,
workforce segment, gender, length of service,
generation Y, X or baby boomers)?
Are you delivering on the deal for new recruits?

Performance
Which competencies are linked to higher performers in
various roles, and are you recruiting against and
rewarding these competencies?
Do you have the right people in the right jobs (ie, high
person-job fit and high person-organisational fit)?
Return on dollar investment
Have recent change management initiatives,
restructuring, or implementation of new systems been
accepted by all of your people?
Are investments in your people yielding satisfactory
returns, eg:
have recent salary increases reduced the poaching /
retention risk of your high performers or high potentials?
have recent investments in training, career development,
coaching, or leadership, increased levels of engagement of
your employees?
Level 1, 600 North Road
Ormond VIC 3204
PO Box 340
Ormond VIC 3204
telephone 1800 068 489

Level 16, 6 OConnell Street

Sydney NSW 2000

www.aussurveys.com
info@aussurveys.com

AUSTRALIAN SURVEY RESEARCH

GROUP PTY LTD

GPO Box 3509

Sydney NSW 2001
telephone 1800 068 489