C4D Position Paper

Position Paper
Communication for Development (C4D)

Realizing Strategic Shifts and Accelerating Results for Children
Policy and Practice

UNICEF New York
April 2009
Note: Comments on this Draft Paper should be posted at:

c4dhq@unicef.org
Draft Position Paper: Communication for Development Realizing Strategic Shifts and Accelerating Results for Children
Policy and Practice, UNICEF New York, April 2009
I.
Communication for Development as a Key to Reaching the MDGs
Communication for Development (C4D) strategies that promote behaviour and social change
are particularly relevant and in many cases, essential to development programmes as they
seek the achievement of the MDGs and the broader realization of the rights of children and
women. While cost-effective, affordable and high-impact interventions such as vaccines,
antibiotics and micronutrient supplementation save lives, they are not enough for long-term,
sustained impact. No matter how well commodities are distributed or how efficiently services
are provided, children will continue to die from preventable diseases, become malnourished
and have their social, emotional and cognitive development compromised, if their families
and communities do not also care for, protect and nurture them more effectively. C4D
strategies and approaches are, therefore, required to help provide caregivers and community
members with the essential information and to help develop the skills and self confidence
that they require to make informed decisions on issues that affect their lives and their
childrens well-being. Supportive policies and legislation, resources and service delivery
systems need to be introduced and strengthened. But unless engagement and empowerment
of parents, caregivers and local organizations is ensured, legislative reform and service and
supply efforts on their own, will have limited long-term impact.
Sustained behaviour and social change is effective only when combined with changes in the
broader socio-economic environment within which families and communities live and in
which children survive and thrive. This includes addressing underlying and contextual factors
such as government policies, gender inequalities, and systems of representation as well as
issues related to extreme poverty, discrimination and sustainable livelihoods. Within an
enabling environment, C4D strategies and programmes can help promote lasting changes in
values and practices; in traditional, cultural and religious beliefs; in attitudes and perception;
in gender relationships; and in the power dynamics within and among communities. These
changes often take time, are challenging to measure and require sustained effort and
application of resources. The need for them is often underestimated by governments,
development agencies and donors. UNICEF is well-placed and determined to avoid this and
to build coalitions for the necessary investments in C4D.
II.
UNICEFs C4D Approach
Formerly known as Programme Communication, Communication for Development (C4D)

can be defined as a systematic, planned and evidence-based process to promote positive and
measurable individual behaviour and social changes that are integral to development
programmes, policy advocacy, humanitarian work and the creation of a culture that respects
and helps realize human rights. It uses research and consultative processes to promote
human rights, mobilize leadership and societies, influence attitudes and support the
behaviours of those who have an impact on the well-being of children, women, their families
and communities.
UNICEF has a long history of using C4D in support of programmes and goals for children.
When well planned and resourced, as in the case of polio communication, C4D uses social
and behavioural data and evidence to plan, implement, monitor and evaluate communication
strategies that help increase knowledge, understand and shift attitudes, and ultimately
encourage positive behaviours around issues that affect childrens and womens well-being
and the realization of their rights. The current thinking in C4D, across academia and practice,
draws upon key human-rights principles participation, equality, non-discrimination,
indivisibility and interdependence1. Participation of stakeholders throughout the C4D
strategic process allows for local and cultural specificities and perspectives to be included in
the design, testing and planning of communication strategies. Among the many models used
for behaviour and social change, UNICEF has adopted an approach that integrates the best
elements from several models, while also ensuring that key principles of human rights,
gender equality and results-based standards, are addressed.
UNICEF uses a combination of strategies including advocacy, social mobilization and a mix
of interventions focused particularly at the community and household level, to facilitate the
process of behaviour and social change. A review of reports from the field indicates that
C4D is helping to: (a) garner political support to shape and implement policies and ensure
adequate allocation of resources, by amplifying community voices and connecting them to
upstream policy advocacy; (b) motivate and mobilize civil society, community- and faithbased organizations and social networks to help traditionally excluded groups to claim their
rights; and (c) actively empower households and communities by raising awareness and
fostering positive attitudes and practices for decision-making in the best interests of children,
including their survival, growth and optimal development.
Guiding Principles
Building on UNICEFs guiding principles and based on the human rights based approach to
programming (HRBAP), particularly the rights to information, communication and
participation enshrined in the Convention on the Rights of the Child (Articles 12, 13 and 17),
the values and principles that guide UNICEFs C4D work include:
Facilitating enabling environments that:

- Create spaces for plurality of voices/ narratives of community
- Encourage listening, dialogue, debate and consultation
- Ensure the active and meaningful participation of children and youth
- Promote gender equality and social inclusion
Reflecting the principles of inclusion, self-determination, participation and respect by
ensuring that marginalized groups (including indigenous populations and people with
disabilities) are prioritized and given high visibility and voice
Linking community perspectives and voices with sub-national and national policy
dialogue
Starting early and addressing the WHOLE child, including the cognitive, emotional,
social and spiritual aspects in addition to survival and physical development
The Rome Consensus. (2006). World Congress on Communication for Development: Lessons, Challenges and
the Way Forward, The Communication Initiative, FAO, The World Bank, pp. xxxi-xxxvi. Washington DC, 2006.
Ensuring that children are reflected as agents of change and as a primary participant
group, starting from the early childhood years
Building the self esteem and confidence of care providers and children.
These guiding principles are of particular importance as UNICEF seeks to strengthen its role in
policy advocacy (MTSP FA 5). They also present, perhaps, the greatest challenge since they
require a paradigm shift in how the organization plans, monitors and evaluates its work and,
therefore, how it invests its human and financial resources.
III. Shifts in Institutional Thinking about Communication for Development
In 2007, the UNICEF Organizational Review highlighted the need for Programme
Communication to become a core cross-cutting organizational function, with specific
emphasis on building technical and analytical expertise in this area. The subsequent Global
Consultation on Communication for Behaviour and Social Change, held at New York
Headquarters in May 2007, achieved consensus on a broad roadmap for re-vitalising
Programme Communication that included re-defining and re-positioning this area of work
within the organisation.
In 2008, Programme Communication was re-named Communication for Development (C4D)
and the C4D HQ Function was moved from Programme Division to the re-structured Policy
and Practice Group. The 2008 Mid-Term Review (MTR) of the Medium-Term Strategic Plan
(MTSP) noted that the majority of the key results for the MDGs to which UNICEF
contributes, are dependent on behavioural and social changes, which C4D promotes in terms
of impact, scale and sustainability. Consequently, C4D is now formally integrated in the
revised MTSP 2006-2013 as a key cross-cutting strategy.
The All Africa Representatives Meetings 1 and 2 (November 2006 and January 2009) and the
Asia-Pacific Representatives Meeting (November 2008) have highlighted UNICEFs
renewed focus on accelerating child survival and development (ACSD) throughout Africa
and Asia. Each meeting also reiterated the vital role of C4D in scaling up key essential
family practices and helping communities and countries achieve sustained results for
children.
A four-year C4D Strategic Framework and a Capability Development Framework were
prepared to provide a global vision and direction for strengthening this function across the
organization and strategically positioning it within UNICEF, the UN and globally.
Within UNICEF, the importance of C4D working across all five MTSP Focus Areas is now
fully recognized. However, to achieve a critical mass of measurable results, and to avoid
dispersion and over-extension of current limited capacity and resources, it may be necessary
for UNICEF to focus its investment in C4D over the next two bienniums, in a few flagship
areas that show greatest potential for scaling-up and innovation. They will provide the
opportunity to rapidly build capacity and contribute to a global body of evidence on the
contribution of C4D. Based on organizational priorities and through inter-regional

consultations, the two flagship areas that have emerged for immediate action are:
(i)
Accelerated Child Survival & Development (ACSD) to achieve health related

MDGs particularly in Africa, the Middle East and Asia
(ii) Ending Violence Against Children and Creating a Culture of Peace, using a Life
Cycle Approach particularly in Latin America and the Caribbean, Eastern and
Southern Africa, and the Middle East. (NB: this issue cuts across all five Focus Areas
and could set the stage for more effective cross-sectoral collaboration).
IV. C4D and UN Coherence (see also Section VII)
The development community has repeatedly stressed the need for communication to address
a variety of issues among them the need for capacity building, research, monitoring and
evaluation, freedom of expression and pluralism, enhanced financial investment, and scaling
up of good practices. However, the absence of a common approach and strategy among UN
agencies has made it difficult to address these challenges in a sustained and holistic way
resulting in a dispersion of effort and erosion of the potential of communication to make a
difference to communities, strengthen governance and accelerate development. The latest UN
reforms, which aim to deepen coordination and coherence towards meeting the MDGs and
human rights goals, constitute an unprecedented opportunity for the UN family to harness
communication for development more systematically, both within developing countries and
at headquarters level2.
V. C4D and Accelerated Child Survival and Development (ACSD)
Given the importance of C4D for achieving results for high impact, affordable ACSD
interventions, the WCAR and ESAR RMTs in 2008 endorsed a C4D focus on the following
behavioural interventions:
promoting early and exclusive breastfeeding for the first six months
appropriate use of ITNs by pregnant women and children
managing diarrhoea at the family level through correct use of ORT and the
recognition of early signs of dehydration
hand-washing with soap/ash at four critical times.
In addition, ESAR has added the following:
appropriate care seeking behaviour for pneumonia and neo-natal conditions
prevention of transmission of HIV among adolescents and young people and from
mother to child.
Priorities in MENA (Tunisia, Morocco and Algeria) focus on:
recognizing pregnancy complications and seeking timely assistance from medical
practitioners.
2
Towards a Common UN System Approach: The Role of Communication for Development in Achieving the MDGs: Background Paper
prepared for the 10th Inter-Agency Round Table on Communication for Development, Addis Ababa, 2007
And in Asia, on:

maternal mortality reduction, and
malnutrition.
The C4D strategy in support of the above ACSD interventions is based on the areas of
commitment adopted during the All Africa and All Asia Representatives Meetings. Key C4D
areas of action under each commitment, across country, regional and HQ levels, are:
1. Getting results for children by supporting countries to scale up affordable interventions
and engage with families and communities:
a. Establish robust baselines by conducting rapid Knowledge, Attitudes and
Practices (KAP) surveys and assessments of socio-cultural issues, building upon
the data from MICS and other research, where available. Conduct communication
mapping of existing channels and social networks
b. Invest in developing deeper understanding and insights of socio-economic and
cultural drivers of attitudes, practices and social norms, and harness the power of
existing networks to facilitate social change.
c. Update Facts for Life and develop a dissemination plan with a strong
interpersonal communication and outreach component
d. Develop a comprehensive electronic C4D Tool Box to guide and support
planning, implementation and evaluation of ACSD C4D initiatives.
e. Invest in testing use of innovative communication approaches for hard-to-reach
groups through use of Information-Communication Technologies (ICTs) and
expansion of community media, e.g. UNICEF DOCs UniWiki and mobile phone
platforms, and community radio
2. Strengthening the evidence base for integrated community-based approaches:
a. Develop indicators and methods to measure shifts in social norms, individual and
collective empowerment and power relations, and in the responsiveness of the
service delivery system towards traditionally marginalized groups;
b. Identify and partner with CBOs/FBOs and NGOs that can enhance impact at local
level (e.g. Tostan, Mothers-to-Mother-to-Be, Soul City and others)
c. Strengthen partnerships with large INGOs such as CARE, Save the Children
Alliance, World Conference on Religions for Peace, and the World Organization
of the Scouting Movement, to enhance community-based C4D approaches.
3. Measuring results to improve accountability, track progress and ensure effective
targeting of resources, and playing a greater role as a knowledge resource on
communication for CSD:
a. Develop a set of key behaviour and social change indicators and data collection
tools, building upon the 32 indicators for monitoring ACSD progress.
b. Strengthen documentation of C4D initiatives with a focus on improvements in
service delivery and in the interaction between service providers and clients, shifts
in attitudes, social norms and power relationships, enhanced self esteem and self
efficacy and impact assessment.
4. Strategic partnerships and leveraging resources for improved outcomes
a. Advocate for C4D to be integrated into programme strategies being developed
with global partners and alliances such as the International Health Partnership, the
Catalytic Initiative and the Global Campaign for Health MDGs, and in initiatives
led by WHO, UNFPA and World Bank
b. Strengthen partnerships with INGOs such as CARE, Save the Children Alliance,
and the World Organization of the Scouting Movement
c. Promote the integration of the behaviour and social change dimension into
regional frameworks and partnerships such as the African Union (AU), Forum on
Harmonization for Health in Africa (HHA), League of Arab States, etc.
d. Strengthen alliances with the mass media and related organizations at national and
sub-national levels, including Panos, BBC World Service Trust, Communication
Initiative, Population Media Centre, Communication for Social Change
Consortium, and others.
VI. C4D and Ending Violence Against Children
Since the 1980s, UNICEFs communication efforts have primarily focused on child survival
issues. The changing global socio-political environment and the escalating problem of
conflict and violence have led to an increased demand for communication strategies to
support efforts to address more complex issues. The 2006 United Nations Secretary
Generals Study on Violence against Children3 (http://www.violencestudy.org/) provides a
detailed picture of the nature, extent and causes of violence against children and proposes
recommendations on how to prevent and respond to it. The study notes that violence has a
devastating impact on children, exposing the survivors to the risks of lifelong health, social,
emotional and cognitive problems. Violence perpetuates poverty, illiteracy and early
mortality. Multiplied many times over, violence robs a society of its potential for
development.
Research has identified factors that strengthen the resilience of children who have
experienced violence. These include secure attachment to an adult family member, high
levels of paternal care, a warm and supportive relationship with a non-abusing parent and
supportive relationships with peers.
Among the 12 key recommendations of the study, are the following:
Prioritizing prevention of violence against children by addressing its underlying causes
The report was presented to the UN General Assembly on 11 October 2006
Actions to change attitudes that condone accept and promote any form of violence
against children, including stereotypical gender roles and discrimination, acceptance of
corporal punishment, and harmful traditional practices
Ongoing training and education for those who work with children to equip them to
prevent, detect, and respond to violence against children.
Communication is a key factor in taking forward each of the above recommendations.

Several country offices around the world have initiated and/or implemented projects. A
systematic mapping of these initiatives needs to be conducted to ascertain common
approaches, good practices, lessons learned and key challenges. In Latin America, a mapping
and analysis of C4D initiatives for addressing violence is underway. Communication officers
in the region have identified a few areas that require focused efforts, notably corporal
punishment and creating safe spaces for children. UNICEF New York has initiated dialogue
with external partners, to start a collaborative effort on addressing the social and behavioural
dimension of violence against children. Initial work is underway to develop a cross-sectoral
C4D strategy that is based on a life cycle approach and aims to achieve large scale social
change and transformation.
This effort will also focus on improving parental practices that strengthen the parent-child
bond and help the social, emotional and cognitive development of children. It will build on
and support the Child-friendly Schools and Life Skills Based Education initiatives with a
view to preventing bullying, corporal punishment, and sexual abuse by peers and teachers. It
also will build on and support initiatives for adolescent participation, with a focus on
engaging marginalized adolescent girls. All these initiatives will seek to engage boys and
men in the effort to end violence and create a culture of peaceful dialogue.
Three different strands are being considered for strategic action:
How to use C4D to address the issues of conflict and violence, and their underlying
causes linked to socio-cultural norms and practices
How to use C4D to promote and build a culture of peace and safe havens for children
at home and in the community and beyond; and
How to create an alternative public dialogue through citizen media and social
journalism, to counter a culture of media that glorifies aggression and violence, and
reinforces stereotypes of girls, women, ethnic minorities and people with disabilities.
Partners are being identified for each age group and initial discussions have been held with
the Peace Initiatives Institute, the University of Belfast, Harvard University and Prix
Jeunesse.
Funding will be sought to move forward on the following in the immediate future:
a. Mapping of existing cross-cultural research on the manifestations and underlying
causes of violence against children, with a focus on the social norms that drive the
issues identified above. Since the issues of gender and violence are inextricably
linked and since many of the most extreme forms of violence are gender-based,
particular emphasis will be paid to the social construction of gender in childhood.
This will include social norms related to the definition of masculinity and femininity,
patterns of gender discrimination, and the development of gender prescribed roles and
normative behaviours;
b. Mapping of global, regional, national and local initiatives on ending violence against
girls and boys, with a view to identifying innovative and feasible strategies and
building a coalition of partners;
c. Convening partners to share experiences and ideas, and to help develop a
communication-based strategy on ending violence against girls and boys;
d. Identifying, collating and analyzing examples of good communication materials and
methods on addressing gender discrimination, gender-based violence, and conflict
prevention and management, and on the specific issues highlighted above;
e. Working with communication and media professionals and NGOs, to promote media
literacy and develop an alternative dialogue on issues of masculinity, femininity and
conflict, through the use of citizen media and social journalists;
f. Initiating policy advocacy efforts at global, regional and country levels to review and
reform existing policies on childrens media, to promote respect for diversity, social
inclusion, peace and harmony.
VII.
Working in the context of UN Coherence
Introduced in 1986 as an informal mechanism for UN system collaboration, the UN Round

Table (UNRT) on Communication for Development (C4D), was regularized in 1994 when
the UN General Assembly passed two resolutions on communication for development in the
UN system, and encouraged decision makers to include it as an integral component in
developing programmes and projects. The UNRT was recognized as an important
mechanism of inter-agency cooperation and coordination for promoting and advancing
communication for development, and the General Assembly requested the UN SecretaryGeneral to submit biennial reports on the round tables implementation.
The UNRT is an important mechanism of inter-agency cooperation and coordination for
promoting and advancing C4D. Organized on the basis of a common theme influenced by
current trends and practice, the Round Table promotes enhanced understanding and concrete
collaboration on C4D within the UN system. Detailed recommendations have emanated from
each Round Table, which have been instrumental in building a strong communication for
development constituency within the UN system and beyond.
UNICEF is an active member of the UNRT and is working to meet the following joint
objectives:
Arrive at a common understanding of Communication for Development as practised in

the UN system
Develop the parameters of a common approach, taking into account frameworks such as
human rights
Agree on specific themes, issues and areas on which UN agencies can work together
concretely and to good effect, both within countries and at international level
Agree on how to reinforce existing mechanisms (such as the UNDAF, CCAs and PRSs)
so as to facilitate delivery on the common approach and strategy
Identify and agree on the types of monitoring and evaluation indicators that need to be
developed or harnessed
Agree on a Plan of Action which articulates steps and actions to put in place and
implement a common UN Communication for Development approach and strategy.
Following the 11th UNRT held in Washington DC in March 2009, UNICEF has agreed to host
the 2011 UN Round Table on C4D; participate in the inter-agency discussion on M&E in
C4D and help shape the discussion around a human rights-based, community-level and
broader understanding of C4D; and lead on the joint UN learning and capacity development
initiative on developing an orientation/learning package for UN staff on C4D. The training is
planned for delivery at the UN Staff Training College in Turin, ILOs International Training
Centre and through the regional capacity development programmes of individual agencies.
UNICEF will also contribute to an inter-agency C4D advocacy strategy to advance the
understanding of, and support for, C4D by senior policy makers and managers in the UN.
VIII. Building Leadership Capacity in C4D
The C4D Strategic Framework highlights the need to strengthen professional capacity
within UNICEF, and among partners and counterparts. Work is underway on the strategic
actions listed below:
a. Develop and define clear C4D competencies across office levels in line with
UNICEF's global competency framework
b. Conduct capacity assessments and training needs analysis in line with C4D
competencies
c. In collaboration with DHR (OLDS) design and deliver a comprehensive C4D training
course (3 weeks) for UNICEF staff, through a specialist training or academic
institute, by mid 2010
d. With a view to supporting national capacity development efforts, refine existing

packages and facilitate shorter-term C4D workshops (1 week) for staff, counterparts
and partners at regional or country level in at least 5 regional/country offices by the
end of 2009
e. Provide technical inputs and facilitate the joint UN learning and capacity
development initiative on developing an orientation/learning package for UN staff on
C4D
f. Partner with a specialist agencies or training institutes to provide 'learning by doing'
based technical support and deliver optional short term learning opportunities to
facilitate national capacity development at regional or country level
g. Finalize packages and conduct web-based orientation on four key ACSD
interventions (exclusive breast feeding, handwashing with soap, use of ITNS and
ORT) for staff, counterparts and partners
h. Promote the use of self-learning tools originally developed for communication on
avian influenza, which can be adapted for generic use in health. This includes an
online C4D strategic planning tool, an on-line R, M&E tool (Essentials for
Excellence) and a soon- to-be-completed print guide on C4D planning for general
zoonotic diseases
i. Promote C4D Information and Knowledge Management (IKM) platforms websites
and network meetings to enhance exchange of information, insights, ideas and
experiences. This will facilitate cross-linking within UNICEF and with UNRT
members
j. Strengthen knowledge management on C4D by building a global interactive
Community of Practice. Linked to this, WCARO is developing a C4D Technical
Resource Network that will enable sharing of good practices, interactive exchanges
and common grounds for harmonized approaches.
IX. Realizing the Strategic Shifts in C4D Organizational Imperatives
Strengthening the C4D function in UNICEF-assisted programmes to achieve MTSP results
requires commitment by senior managers to adequately prioritize investment in C4D
strategies and programmes. It is important to reiterate that sustained behaviour and social
change is effective only when combined with changes in the broader socio-economic
environment within which families and communities live and in which children survive and
thrive. This means addressing both immediate causes and underlying factors, and requires a
sustained and consistent approach.
10
While significant progress has been made towards strengthening C4D at country level, there
is a serious gap in capacity at the Regional level. Currently, only one Regional Office
(WCARO) has a C4D adviser funded through the Support Budget.
High level organizational commitment is required for:
Investment: Strengthening the C4D function in UNICEF will require commitment by senior
managers at all levels of the organization to invest in human and financial resources over the
long-term. Funding is required for:
Strengthening the capacity of staff in C4D across office levels
Ensuring operational budgets for C4D, as an essential element of programming.
Rapid Capacity Development: Over the next two to three years, emphasis needs to be
placed on strengthening C4D capacity among existing staff and ensuring that new posts are
created in strategic locations where C4D has been identified as essential for achieving large
scale results for ACSD and/or to address violence. The overall objective is to have a critical
mass of high quality C4D expertise employed across all levels of the organization. Staff
from all areas in the organization also need to be adequately equipped to manage some key
C4D components and processes.
Outsourcing will be carefully considered as a viable option, and external experts/service
providers need to be identified, vetted and oriented to understand and respond to UNICEFs
specific C4D requirements, including the promotion of the MDGs and the realization of the
rights of children and women through sustained efforts in societies.
Developing Norms, Standards and Guidance: Enhanced technical support and guidance on
C4D is needed in the field. At global level, UNICEF will:
-
Assist in the establishment of norms and standards for C4D principles and processes across
all office levels with a focus on gender equality and human rights principles
Provide guidance and support for integrating human rights principles in C4D interventions
(including research, planning and implementation, monitoring and evaluation)
Invest in knowledge management through sharing of good practices, templates and models
for adaptation, and off-the-shelf packages for use in resource-poor settings
X.
Conclusion
By its very nature as a cross-cutting practice, UNICEFs C4D work will be informed and
directed by the organizations programmatic and policy imperatives. Collaboration with other
divisions and sections will be a hallmark of C4D practice. While repositioning in DPP requires
greater engagement with upstream policy advocacy, C4D practitioners will continue to work
closely with all Programme Sections, DOC, EMOPs and Evaluation Section. In addition,
UNICEF will invest in C4D initiatives that contribute to the larger field of Communication for
Development.
11
In order to harness the power of communication and mainstream it in development, the

changing socio-political and economic environment needs to be considered, major
challenges acknowledged, and opportunities identified. Key among these are:
- Changing demographics, with aging populations in developed countries and youth
bulges in developing countries. This will require different communication approaches,
technologies and languages to communicate with and engage the different population
segments, particularly children, adolescents and young people.
- The voice of civil society that has been increasing and transforming social and political
discourses. In many countries, citizen activism and social movements have led change
and transformed power relations. UNICEF will need to strengthen its ability to engage
more strategically with civil society and learn to design C4D strategies that can help
shape the social, economic and political dialogue around the rights of children and
women.
- The threats posed by climate change require a greater understanding of their impact on
children and on social structures, and will call for complex and multi-level
communication strategies that are different from the traditional single-issue strategies
with which UNICEF is more familiar.
- Corporate social responsibility, where the private sector - including foundations - is
providing funding and expertise to address certain development issues, many of which
include a strong communication component. This provides UNICEF an opportunity to
both learn from private sector experience and contribute insights into strengthening the
human rights and child rights dimensions of joint communication initiatives.
Strengthening the C4D function to address the challenges and seize the opportunities offered by
the new and fluid global environment is necessarily a long-term process. It will require
sustained commitment and investment, and will ultimately lead to stronger programme results
and greater traction for policy change for the well-being of children, their families,
communities and societies.
12

C4D Position Paper

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

C4D Position Paper

Uploaded by

Copyright:

Available Formats

Position Paper

Communication for Development (C4D)

Policy and Practice

Note: Comments on this Draft Paper should be posted at:

Communication for Development as a Key to Reaching the MDGs

UNICEFs C4D Approach

Formerly known as Programme Communication, Communication for Development (C4D)

Facilitating enabling environments that:

contribution of C4D. Based on organizational priorities and through inter-regional

Accelerated Child Survival & Development (ACSD) to achieve health related

And in Asia, on:

Prioritizing prevention of violence against children by addressing its underlying causes

The report was presented to the UN General Assembly on 11 October 2006

Communication is a key factor in taking forward each of the above recommendations.

Working in the context of UN Coherence

Introduced in 1986 as an informal mechanism for UN system collaboration, the UN Round

Arrive at a common understanding of Communication for Development as practised in

d. With a view to supporting national capacity development efforts, refine existing

In order to harness the power of communication and mainstream it in development, the

You might also like