R O B

R A P P A P O R T
310.309.0785
rob@robrappaport.com | linkedin.com/in/robrappaport

CEO | P RESIDENT | C MO

Corporate leader offering 25+ years success establishing new companies, transforming them into industry leaders, and
positioning them for lucrative sale. History spans start-ups, mid-caps, established corporations, and entrepreneurial
ventures. Built a marketing communications firm from a 1-person shop into a national practice; led a start-up AI
software company through a 2nd VC capital round and orchestrated its sale; and launched a global firm, Kai Fragrance,
which achieved multi-millions in annual revenue. Expertise to define marketing, branding, and operational strategy and
execution. Talent for creating, reinforcing, and promoting brand consistency in a culturally-relevant, engaging manner.

q Strategic Vision, Planning & Execution
q Brand Development
q Strategic Creative Development
q Branding & Identity Marketing
q New Product Release
q Rebranding & Brand Positioning
q Traditional Marketing
q Operations Management & Execution
q Digital & Social Media Marketing
q Strategic Growth Initiatives
q Go-To-Market Strategy
q Media Production Management

W ORK E XPERIENCE

THE CANAL COMPANY
2013 Present
Principal

Strategically guided the launch of this consultancy, and principally drive new business development, client engagement,
and project delivery. Specialize in business management, strategy, marketing, creative direction and branding consulting
to companies in a variety of industries.

q Defined and executed marketing strategy for a firm specializing in multi-dimensional technology for experiential
learning and human achievement.
q Delineated operational processes and defined user base and investor targets for a music industry startup, key to
building investor presentations and winning funding within just 5 months.

BETTER ANGELS
2007 to 2013
CEO & Chief Creative Officer

Orchestrated transformation of this unknown start-up music publishing and production company into a recognized
market force, among most recognized companies in Nashville. Provided key operational and financial leadership, and
directed 15 employees. Defined strategy to position the business for lucrative sale to competitor.

q
Launched series of strategic campaigns primary vehicle was traditional, B2B outdoor advertising, and online
social media. Additionally, generated revenue by identifying and structuring key sponsorships.
q
Initiated and negotiated agreements for Better Angels songs to be placed on a Double Platinum Album of the
Year, as well as several Gold albums.

CONVERSIVE, INC.
2000 to 2007
CEO & Chief Marketing Officer

Principally directed full-scale turnaround, to reposition and revitalize this $5M software development company. Held
complete P&L responsibility. Strengthened the organization, built value, and structured Conversives sale to Avaya.

R O B R A P P A P O R T
rob@robrappaport.com | linkedin.com/in/robrappaport

q

Re-branded Conversive as expert in automated web-based customer service, and captured key agreements with
utilities (PSEG), airlines, (Continental Airlines and Qantas Airways), and financial services firms (Morgan Stanley).
Achieved 200% sales improvement by forging strategic partnership with Computer-Aid, which enabled
Conversive develop and deliver innovative solutions in a fraction of the time.

KAI FRAGRANCE
2001 to 2006
CEO

Co-founded this consumer products company, and principally guided operations and marketing. Provided strategic
leadership to grow the organization into a world brand.

q
Defined brand, packaging and marketing strategy critical to driving Kai from startup to $4M in annual revenue.
q
Garnered international media attention when Kai was featured on Oprah's "Favorite Things."

JACK MORTON WORLDWIDE
1994 to 2000
CEO-West Coast & Chief Creative Officer

Retained when Jack Morton acquired 40% interest in competitor Caribiner International, Inc., the worlds largest public
marketing communications company. Previously, Caribiner acquired The MultiMedia Group (below).

THE MULTIMEDIA GROUP / CARIBINER INTERNATIONAL
1984 to 1994
Founder/CEO-West Coast & Chief Creative Officer

Launched this award-wining experiential marketing communications company, which became the largest on the West
Coast. Ultimately, orchestrated MultiMedias lucrative acquisition by Caribiner, International (NYSE) in a transaction
financed by Warburg-Pincus.

q
Drove Multimedia to $20M in annual revenues, and generated 20% average increase in annual profit every year.
Captured Fortune 500 clients including Apple, McDonalds, Toyota, Microsoft, Disney, and Sony.
q
Established a new market in the face of electronics industry competition from emerging big box retailers. Targeted
and won automotive accounts including Toyota, Lexus, Honda, Acura, Mazda, Porsche, Yamaha, and GM.
q
Capitalized on an emerging opportunity in the nascent computer market. Delivered major sales presentations to
win HP, Intel, and Microsoft enterprise accounts.

E DUCATION

Bachelor of Communication Arts, Loyola Marymount University
International Economics Studies, American College in Paris
International Relations Studies, LUniversit de Grenoble Certificat detudes

L ANGUAGES

Fluent speaking English and French; conversational in Spanish.