Wrap-Up OpenWorld 2014

ORACLE OPEN WORLD 2014
OpenWorld Highlights
Continuing the DW and Big
Data Conversation
Chapter 1
Key Highlights
from 2014...
Overview of the most important highlights from this
year's OpenWorld conference...
Section 1
Key Messages
KEY MESSAGES FROM OOW 2014
Overview
Oracle Executive Chairman and CTO Larry
Ellison emphasized ease of use and cost
1. Plugging Your Data Warehouse into the

Cloud
advantages for customers during his keynote

presentation on Tuesday at Oracle OpenWorld
2. In-Memory: Speed of thought processing
2014. Ellison said new capabilities introduced
3. Big Data SQL: run SQL over all your data
by Oracle in 2014 enable customers to easily

move their on-premises databases and
Oracle Executive Chairman and CTO
applications to Oracle Cloud, helping them
Larry Ellison
achieve higher performance at lower costs.

Thomas Kurian, Oracles executive vice president of product development, began
his keynote speech at Oracle OpenWorld 2014 by discussing three major trends in
business and culturebig data, mobility,
and the cloud. He then detailed and
demoed new products and services from
Oracle that enhance customers ability to
make use of all these important
technologies. To watch the Thomas's
keynote in full click here.
Oracle EVP Thomas Kurian
Oracle Copyright 2014
During his Oracle OpenWorld General Session on the Oracle Database, Andy Mendelsohn, EVP of Database Server Technologies, shared
information about the latest Oracle Database 12c innovations, including Oracle Database In-Memory and Oracle Big Data SQL.
Watch
Click above to watch the Oracle OpenWorld General Session on the Oracle Database. Andy Mendelsohn, EVP of
Database Server Technologies, shares the latest Oracle Database 12c innovations, including Oracle Database InMemory and Oracle Big Data SQL.
Plugging your Data Warehouse into the Cloud

As well as providing applications with more-modern characteristics that businesses need to compete more successfully, the automation
provided by Oracle Cloud relieves customers from the burden of having to perform manual procedures that also sometimes result in
costly human error. During his presentation on Tuesday Larry Ellison stated that:
Automation is a huge dierence. When you move from on-premise or infrastructure as a service to platform as a service, your costs
drop precipitously because Oracles so much easier to use.
Getting onto the Cloud using Oracle Multitenant is very simple. Administrators can utilize familiar upgrade-in-place methods to upgrade
existing databases and plug them into a multitenant container database or use data integration tools such as Data Pump and GoldenGate
to migrate data to pluggable databases.
Administrators can use Oracle Enterprise Manager Cloud Control to simplify the management of Oracle Multitenant from database
creation, to workload resource management, problem diagnosis and more. This creates the perfect environment for delivering an
enterprise data warehouse alongside departmental data marts and self-contained analytical sandboxes that are now a vital part of data
exploration within the logical data warehouse (For more information about building a logical data warehouse please refer to the session by
Brian Beckman - DW Platform Manager, Procter & Gamble - from this year's conference, click here).
For more information about visit the Multitenant home page on Oracle.com, click here.
In-Memory: Speed of thought processing

During his keynote presentation Oracle Executive Chairman and
CTO Larry Ellison personally handled the live, on-stage
demonstration, in which he showed how easy it was for
customers to move an Oracle Database 12c database from an
on-premises to cloud deployment and graphically displayed the
query performance improvements enabled by the Oracle Database In-Memory options in-memory
Oracle Executive Chairman and
column format capabilities. To watch the keynote session click here.
CTO Larry Ellison

A new option for Oracle Database 12c, Oracle Database In-Memory optimizes both analytics and mixed workload OLTP, delivering
outstanding performance for transactions while simultaneously supporting real-time analytics, business intelligence, and reports. For
more information about Oracle Database In-Memory watch the following videos.
Dat
Dat
Perspectives on Database In-
Oracle Applications Executives
Memory
Discuss the Real-Time Enterprise
Database Industry Experts Share
SQL over all your Data

Hadoop is a big data platform for many companies, but can be problematic because it requires expertise in a programming model called
MapReduce. Oracle Big Data Discovery lets users profile, explore, and analyze Hadoop data, and do prediction and correlation. With
Oracle Big Data Discovery you will be able to explore and find patterns and problems with your data.
Oracle Big Data Discovery combined with Oracle Big Data SQLa recently introduced toolset for working with data across relational
and big data systems using Structured Query Languagerepresents a powerful combination of technologies for supporting a truly
eective big data strategy:
Provides single, optimized SQL query for distributed data
Supports multiple data sources, including Hadoop, NoSQL and Oracle Database
Includes automatic, extensible Oracle Database external table generation
Provides Smart Scan on Hadoop to minimize data movement and maximize performance
Ensures advanced security for Hadoop and NoSQL data
The key benefits of Big Data SQL are:
Use the SQL skills you already have to query any data source
Access Hadoop and NoSQL using existing applications with SQL
Extend Oracle Database security to Hadoop and NoSQL
For more information about how Oracle Big Data SQL enables you to use a single query to quickly and securely access your distributed
data read the in-depth article on Oracle.com, click here.
What are the next steps...

Now you know about the key messages get more in depth analysis about each area by checking out the session catalog and
downloading the presentations. We have grouped the presentations into the following categories:
Data Warehousing with Database 12c
General Data Warehouse and Big Data Sessions
Performance and Scalability Sessions
SQL Analytics
Industry Solutions
Unstructured Data
Big Data
Stay up to date on all the latest developments in data warehousing and big data by bookmarking our social media pages listed in Chapter
5.
Chapter 2
Oracle
Database 12c
Get ready to plug your data warehouse in to the
Cloud.
In the following section you can listen to George
Lumpkin, Vice President of Product Management
for big data and data warehousing, talk about the
exciting new features in Oracle Database 12c that
will enable your data warehousing and big data
projects to deliver the FUTURE, today.
Section 1
Oracle Database 12c for Data Warehousing

BIG DATA AND DATA WAREHOUSING FOR
Overview: Big Data and Data Warehousing for the Enterprise
THE ENTERPRISE
1. Overview
2. Video Presentations
Oracle Database 12c provides a comprehensive database platform for data

warehousing and big data that combines industry-leading scalability and
1. Transformational time for Data

Warehousing
performance, deeply integrated analytics, and embedded data integration and
2. Uncovering more business value with

analytics
infrastructure.
3. Easier management and administration

4. Lowering TCO
5. Ready for the FUTURE with big data
data-quality: all in a single platform running on a reliable, low-cost grid
Oracle Database 12c provides best-of-breed functionality for data warehouses and
data marts, with robust partitioning functionality, proven scalability to 100's of TBs,
and innovative query-processing optimizations.
Oracle Database 12c also provides a uniquely integrated platform for analytics; by
embedding OLAP, Data Mining, and statistical capabilities directly into the
database, Oracle delivers all of the functionality of standalone analytic engines in a
single scalable server.
Watch the following videos with George Lumpkin, Vice President of Product
Management for big data and data warehousing, to learn more about Oracle
Database 12c and how it delivers a true enterprise platform, providing advanced
security, high availability, and self-managing capabilities for the most demanding
data warehouses. For the full set of Oracle Database 12c videos click here.
OracleCopyright
Copyright2014
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Oracle
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Movie 2.1 Part 1: Transformational Time for Data Warehousing
PDF Users - click here to link to movie - this movie requires an internet connection
Oracle
Copyright
2013
Oracle
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Movie 2.2 Part 2: Uncovering More Business Value with Analytics
Oracle
Copyright
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Oracle
Copyright
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Movie 2.3 Part 3: Easier Management
Oracle
Copyright
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Oracle
Copyright
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Movie 2.4 Part 4: Lower TCO
Oracle
Copyright
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Oracle
Copyright
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Movie 2.5 Part 5: Ready for the FUTURE with Big Data
Oracle
Copyright
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Copyright
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For more information about the new data warehousing and big data features of Database Oracle 12c please refer to the following links:
Data Warehousing
Analytical SQL
Advanced Analytics (Oracle Data Mining)
Data Warehousing Best Practices
OLAP Option
Parallelism and Scalability
Partitioning
Query Optimization
Text
XML DB
Spatial and Graph
Industry Data Models
Airline, Communications, Retail
There are additional links to product related blogs and social media sites in Chapter 7: Keeping You Updated
Oracle
Copyright
2013
Oracle
Copyright
2014
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Chapter 3
Session
Catalogue
This section contains a list of the most important
data warehouse and big data sessions at this years
OpenWorld. It includes all the sessions by the
Oracle Product Management and Development
teams along with key customer sessions, details of
this years Big Data hands-on lab.
Read on for the list of the best, most innovative
sessions at Oracle OpenWorld 2014...
Section 1 - Your MUST-DOWNLOAD sessions
General Sessions
This section provides a detailed list of all the key Data Warehousing general sessions from this years OpenWorld. Clicking on the session
title will link though to the OpenWorld content catalogue where the presentation is available for download.
Key for General Sessions

Session marked with a red box are presentations by Oracle Product Management
Session marked with a blue box are presentations by customer/partner
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Whats New from Oracle Database Development?

Speaker
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Andy Mendelsohn
- Executive Vice
President Database
Server Technologies,
Oracle
The last 12 months have witnessed a range of Oracle product releases to help customers embrace the cloud and gain easier access to
reservoirs of big data. Join Oracle Executive Vice President Andy Mendelsohn in this session to learn how the latest Oracle Database 12c
innovations, including Oracle Database In-Memory and Oracle Big Data SQL, can help businesses improve their bottom line with fast,
real-time access to all their datasources.
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Oracle Database In-Memory: The Next Big Thing

Speaker
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Juan Loaiza - Senior
Vice President,
Oracle
For more than 30 years, Oracle has extended the database with industry-leading innovations, never breaking its pledge to bring your
existing applications and DBAs along. That trend continues with the introduction of Oracle Database In-Memory, an in-memory column
store second to none and compatible with all existing applications. This session explains in detail what motivated Oracle to develop this
new technology and provides a clear understanding of how this unique dual format architecture works. It also illustrates how the new inmemory functionality interacts with key database performance features such as Oracle Real Application Clusters (Oracle RAC), Oracle
Partitioning, parallel execution, and much more.
Oracle Exadata: Whats New and Whats Coming

Speaker
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Juan Loaiza - Senior
Vice President,
Oracle
Oracle Exadata has transformed Oracle Database for online transaction processing (OLTP), data warehousing, and database as a service
(DBaaS). In this session, you will learn about the latest Oracle Exadata technology and where Oracle Exadata is going in the future.
Oracle Database 12c and the Future of Data Warehousing in the Era of Big Data
Speaker
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George Lumpkinxxxxxxxxxxxxxx
- Vice President,
Product Management,
Oracle xxxxxxxxxxxxxx xxxxxxxxxxxxxx
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Neil Mendelson xxxxxxxxxxxxxx
- Vice President,xxxxxxxxxxxxxx
Big Data, Oraclexxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx
Tomorrows data warehousing platform embraces all the innovations and cost advantages of Hadoop while continuing to deliver the highperformance run-your-business analytics of todays database platforms. Oracle is introducing its big data management system, an
integrated platform across Oracle Database 12c and Hadoop, as the platform for the future. In this session, learn
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How Oracle Database 12c expands the power of your existing data warehouses
How Oracle Big Data Appliance is the ideal platform for your Hadoop applications
How the integration of these two platforms into Oracles big data management system unifies the best of both worlds
Data Warehousing and Big Data Customer Panel

Speaker
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George Lumpkinxxxxxxxxxxxxxx
- Vice President,
Product Management,
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Reiner Zimmermann
- Senior Director,
DW & Big xxxxxxxxxxxxxx
Data Product Management,
Oracle
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Laura Mckechnie
- Principal Product
manager, Oracle
In this session, hear how customers are solving challenges of cutting-edge data management by using Oracle data warehousing and big
data solutions on engineered systems such as Oracle Exadata and Oracle Big Data Appliance. Learn how these customers are applying
innovative data management and analytic techniques to drive their business, make the right decisions, and find hidden information. The
conversation will be wide-ranging, with customer panelists from a variety of industries discussing business benefits, technical
architectures, implementation best practices, and future directions.
Oracle Multitenant: Whats New in Oracle Database 12c Release 12.1.0.2

Speaker
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Patrick Wheelerxxxxxxxxxxxxxx
- Senior Director,
Product Management,
This session covers the fundamentals of Oracle Multitenant, including the new features delivered with Oracle Database 12c Release
12.1.0.2.
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Oracle Multitenant: Best Practices

Speaker
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- Senior Director,
Product Management,
A successful deployment of Oracle Multitenant will depend on following best practices in several key categories. This session reviews the
best practices that have been established and validated by several early adopters of Oracle Multitenant.
Oracle In-Memory: The Game Changer in Data Warehousing and Business Intelligence
Speaker
Holger Friedrich - CTO, sumIT AG
With 12c, Oracle adds a columnar in-memory data store to Oracle Database. This new feature results in a massive acceleration of query
execution. Even better, the columnar store is integrated transparently. Not a single line of application code, ETL, or reporting logic has to
be changed to benefit from it. This presentation assesses the application of the in-memory columnar store to the areas of data
warehousing and business intelligence. Live demonstrations show typical tasks that benefit significantly from the columnar store, and
low-hanging fruits are identified. Thus, attendees will get a clear picture of why it is to their best advantage to use the option in their
environments and how they can get the most out of it.
Building a Logical Enterprise Data Warehouse from Existing Data Warehouses

Speaker
Brian Beckman - DW Platform Manager, Procter & Gamble
As business intelligence needs have evolved, Procter & Gambles existing data warehousing reporting applications that meet critical
business needs werent able to evolve eectively to meet all new BI requirements. Thus, the company needed to evolve its data
warehousing approach to establish a solid foundation that would enable native agility. It chose to implement a logical enterprise data
warehouse, using its existing data warehousing environments to build upon its successful data warehousing implementations yet deliver
new functionality quickly. At the end of this presentation, participants will have learned how logical data warehousing can be built within
and used from existing data warehouses to meet new business needs.
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Performance & Scalability

Key for Performance and Scalability
Session marked with a blue box are presentations by customer
If You Think Partitioning Is Only for Performance, Think Again

Speaker
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Hermann Baer -xxxxxxxxxxxxxx
Senior Director xxxxxxxxxxxxxx
Product Management,
Oracle
Oracle Partitioning is one of the most proven and successful examples of Oracle Database functionality, used by tens of thousands of
customers. However, more than 15 years after its introduction, there is a common conception that Oracle Partitioning is mainlyor even
onlyfor performance. Although it is true that Oracle Partitioning provides tremendous performance benefits, there is way more to it. So
whats this secret functionality? Why do many customers even use Oracle Partitioning only for these other reasons? Attend this session
to learn the secret part of the tremendous benefits Oracle Partitioning has to oer.
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Parallel Execution and Resource Management in Concurrent Environments

Speaker
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Nigel Bayliss - Senior
Principal Product
Manager,xxxxxxxxxxxxxx
Oracle
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Yasin Baskan - Senior Principal
Product Manager,
Oracle xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx
Against the backdrop of rapidly changing business requirements, rapidly increasing data sets, increasing levels of analytical
sophistication, and more users wanting shorter execution times, it has become increasingly necessary to balance resource consumption
and service levels in a flexible and dynamic manner. This session covers Oracle Database 12c parallel processing and resource
management. You will learn how to meet your data warehouse performance needs, how to achieve optimal parallelism and good
workload management, and how to drive excellent query performance. Although the presentation covers some of the latest features in
Oracle Database 12c, you will learn about best practices that are applicable to all data warehouse environments.
Oracle Database In-Memory Meets Oracle Optimizer

Speaker
Mohamed Zait, Architect, Oracle

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Bud Endress, Director,
Product Management,
Oracle
Oracle Database In-Memory introduces in-memory columnar tables and a new set of SQL execution optimizations such as single
instruction, multiple data (SIMD) processing; column elimination; storage indexes; and in-memory aggregationall of which are designed
specifically for in-memory tables. The Oracle Optimizer feature of Oracle Database has fully incorporated in-memory features into its cost
model to enable existing query workloads to take full advantage of in-memory columnar tables. This session provides an overview of key
in-memory features and shows how to understand new execution plans and how query workloads benefit from in-memory tables. This
session uses real-world examples to illustrate features and help you understand how to best leverage in-memory tables.
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Oracle Multitenant Meets Oracle Database In-Memory

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
- Senior Director,
Product Management,
The modern data scientist needs self-contained private sandbox environments in which to perform what-if read-write analytics with
full data sets. The dream is to provision these sandboxes in an instant and perform analytics at the speed of thought. In this session, learn
howwith Oracle Multitenant and Oracle Database In-Memorythat dream has become a reality today.
Using the In-Memory Columnar Store to Perform Real-Time Analysis of CERN Data
Speaker
Emil Pilecki - DBA, CERN

Manuel Marquez - data scientist, CERN
To help physicists at CERN analyze their data more eciently, a study was done of the use of database technology to store and analyze
data recorded by the experiments at the Large Hadron Collider. Because reconstructed physics objects are described with hundreds of
variables, this physics analysis database has very wide tables. Each physicist typically requires a unique combination of variables to find
the events of interest for a particular analysis, making it dicult to choose appropriate indexes for this data. This presentation shows how
Oracles new in-memory columnar store helps improve performance when analyzing this type of data.
https://oracleus.activeevents.com/2014/connect/sessionDetail.ww?SESSION_ID=7248
Top Five Things to Know About Oracle Database In-Memory

Speaker
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Maria Colgan - Master
Product Manager,
Sudheendra Vijayakumar - Principal DBA, Yahoo!
Oracle recently announced the availability of Oracle Database In-Memory, a memory-optimized database technology that transparently
adds real-time analytics to applications. Because it is 100 percent compatible with existing Oracle Database applications, its easy to
integrate it into your environment and to begin reaping the benefits. This session explains in detail the top five things you need to know to
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get the most from Oracle Database In-Memory out of the box. With easy-to-follow real-world examples, the presentation explains exactly
what steps you need to take to get up and running on Oracle Database In-Memory and demonstrates just how much performance you
can expect.
Doing PL/SQL from SQL: Correctness and Performance

Speaker
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Bryn Llewellyn -xxxxxxxxxxxxxx
Distinguished Product
Manager,xxxxxxxxxxxxxx
Oracle
A SQL statement that calls a PL/SQL function is slower than one that defines the same result by using only SQL expressions. The culprit
is the SQL to PL/SQL round-trip. Its cost can be reduced by marking the function deterministic, by invoking it in a scalar subquery, by
using the PL/SQL function result cache, or by some other caching scheme. With caching, you cant predict the result set if the function
isnt pure, so it would seem that caching should be used with caution. This session shows that a function must have certain properties to
be safe even without cachingin other words that the possible semantic eect of caching is a red herring. You cant rely on the ordering
and number of function invocation any more than you can rely on group by to do ordering.
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SQL Analytics
Key for SQL Analytics
Using Analytical SQL to Intelligently Explore Big Data

Speaker
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Marty Gubar - Director
of Big Data
Product Management,
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Keith Laker - Senior
Principal Product
Manager, Data
Warehousing
and Big Data, xxxxxxxxxxxxxx
Oracle
Joerg Otto - Head of Database Engineering, IDS GmbH - Analysis and Reporting Services
Analyzing data reservoirs in the brave new world of big data can be very challenging and time-consuming. What if you could quickly and
easily apply sophisticated analytical functions to any datawhether its in Hadoop/NoSQL sources or an Oracle Database instance
using a simple declarative language you already know and love? Welcome back to SQL! This presentation is based on a live demo that
takes you from big data application log files to deep, sophisticated, multilayered data discovery analytics via pattern matching, analytical
summarizations, and predictions in just 45 minutes. No one knows SQL like Oracle knows SQL, so come and be amazed at how much
SQL can really do to help you deliver faster, richer, better big data analytics.
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Big Data and Predictive Analytics: Fiserv Data Mining Case Study
Speaker
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Charles Berger -xxxxxxxxxxxxxx
Senior Director,xxxxxxxxxxxxxx
Product Management,
Data Mining
and Advanced
Analytics, Oracle
Miguel Barrera - Director, Risk Analytics, Fiserv, Inc
Julia Minkowski - Risk Manager, Fiserv, Inc.
Moving data mining algorithms to run as native data mining SQL functions eliminates data movement, automates knowledge discovery,
and accelerates the transformation of large-scale data to actionable insights from days/weeks to minutes/hours. In this session, Fiserv, a
leading global provider of electronic commerce systems for the financial services industry, shares best practices for turning in-database
predictive models into actionable policies and illustrates the use of Oracle Data Miner for fraud prevention in online payments. Attendees
will learn how businesses that implement predictive analytics in their production processes significantly improve profitability and maximize
their ROI.
Big Data Spatial Performance with Oracle Database 12c

Speaker
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xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
James Steiner -xxxxxxxxxxxxxx
Vice President, Product
Management,
Oracle
Daniel Geringer - Senior Software Development Manager, Oracle
Siva Ravada - Senior Director of Development, Oracle
Nick Salem - Distinguished Engineer, NEUSTAR INC
Steven Pierce - CEO, Think Huddle, LLC
The debate is over. Customers experience performance increases of 50x to 350x for common operations with Oracle Spatial and Graph in
Oracle Database 12c. With no changes to application codeusing the same hardware, same data, and same queriesapplications
realize these performance improvements. In this session, learn how this has been achieved, the benefits obtained by customers, and how
you can get the same results. In the session, experts from Oracle, Neustar, and Think Huddle share test results for
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Aggregation, distance, and containment operations

Geocoding, buer, and raster operations
LiDAR workloads on the newest Oracle Exadata systems
Also see the results of tests comparing Oracle Spatial and Graph with several other open source and commercial products.
Coolest Graph Features in Oracle Database 12c

Speaker
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Xavier Lopez - Director,
Productxxxxxxxxxxxxxx
Management, Oracle
Zhe Wu - Architect, Oracle
Jayanta Banerjee, Oracle
Learn how graph databases now provide a scalable and secure semantic metadata layer to unify and federate relational, big data, and
fast data sources. Oracle Spatial and Graph is completely integrated with Oracle Database 12c, thereby providing developers with the
enterprise-class performance, scalability, and security necessary for todays graph-based applications. Lines of businesses are migrating
to graph databases to build out their linked data, logical data warehousing, and data integration solutions. This presentation highlights
how customers are benefiting from the enterprise-class performance, scalability, and security necessary for todays graph -based
applications.
A Perfect Storm: Oracle Big Data Science for Enterprise R and SAS Users
Speaker
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Marcos Arancibia
Coddou - Product
Manager, Oracle
Advanced Analytics,
Oracle xxxxxxxxxxxxxx
Mark Hornick - Director, Advanced Analytics, Oracle
With the advent of R and a rich ecosystem of users and developers, a myriad of bloggers, and thousands of packages with functionality
ranging from social network analysis and spatial data analysis to empirical finance and phylogenetics, use of R is on a steep uptrend. With
new R tools from Oracle, including Oracle R Enterprise, Oracle R Distribution, and Oracle R Advanced Analytics for Hadoop, users can
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scale and integrate R for their enterprise big data needs. Come to this session to learn about Oracles R technologies and what data
scientists from smart companies around the world are doing with R.
SAS Solutions OnDemand: A Multitenant Cloud Oering Based on Oracle Database 12c
Speaker
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- Senior Director,
Product Management,
Oracle xxxxxxxxxxxxxxxxxxxxxxxxx
Aalok Muley - Sr. Director Database Development, Oracle
Randy Wilcox - DBA Team Manager, SAS Institute Inc.
SAS Solutions OnDemand, through its software as a service (SaaS) oering, provides a cloud-based service for more than 500 customer
sites and tens of thousands of users across 70 countries. In this session, SAS discusses the innovative techniques and best practices it
uses to support its premium customers on an Oracle engineered systems and Oracle Database infrastructure. It describes how using new
features in Oracle Database 12c and Oracle Multitenant on Oracle Exadata systems increases eciencies for lowering TCO while
maintaining the highest standards of security, availability, agility, and performance that its customers demand and expect.
Oracle Database 12c Row Pattern Matching: Beating the Best Pre-12c Solutions
Speaker
Stew Ashton, BNP Paribas
Starting from common problems facing SQL developers, this session gives insight into how the MATCH_RECOGNIZE clause provides
solutions that are more straightforward and ecient than pre-12c methods such as analytics or the MODEL clause. Among the problem
areas covered: grouping sequences, grouping based on intervals or running totals, and bin fitting problems. Real-life examples in the
session illustrate how to solve advanced analytical problems, with a focus on regular expressions. Attendees will learn how to think of
common problems in terms of pattern matching; how to discern problem types that MATCH_RECOGNIZE can help solve; and how to
work around some limitations, including the major pitfall of regular expressions: catastrophic backtracking.
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Everything That Is Really Useful in Oracle Database 12c for Application Developers
Speaker
Lucas Jellema - Solution Architect, AMIS Holding B.V.
The functionality available to Oracle Database developers has evolved over all releases of Oracle Database. The improvements have
allowed for faster development, richer functionality, and better-performing code as well as clearly establishing the role of the database in
multi-tier applications and SOA architectures. Areas of recent improvement include core SQL (with inline PL/SQL), flashback, data pattern
processing, zero-downtime application upgrades, XML manipulation, JSON support, inbound and outbound HTTP processing, data
redaction, fine-grained auditing and authorization, and PL/SQL language extensions. This session demonstrates the most-useful
Database 12c features for application developers.
Predictive Analytics with Oracle Data Mining

Speaker
Bryan Hodge - Global Leader, Customer Intelligence, Oracle

Vinay Deshmukh - Senior Director, Oracle
This session presents three case studies related to predictive analytics with the Oracle Data Mining feature of Oracle Advanced Analytics.
Service contracts cancellation avoidance with Oracle Data Mining is about predicting the contracts at risk of cancellation at least nine
months in advance. Predicting hardware opportunities that have a high likelihood of being won means identifying such opportunities at
least four months in advance to provide visibility into suppliers of required materials. Finally, predicting cloud customer churn involves
identifying the customers that are not as likely to renew.
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Advanced Predictive Analytics for Database Developers on Oracle

Speaker
Pirama Arumuga nainar - Senior Software Engineer, Oracle

Ekine Akuiyibo - Software Engineer, Oracle
Debabrata Sarkar - Senior Engineering Manager, Oracle
Traditional database applications use SQL queries to filter, aggregate, and summarize data. This is called descriptive analytics. The next
level is predictive analytics, where hidden patterns are discovered to answer questions that give unique insights that cannot be derived
with descriptive analytics. Businesses are increasingly using machine learning techniques to perform predictive analytics, which helps
them better understand past data, predict future trends, and enable better decision-making. This session discusses how to use machine
learning algorithms such as regression, classification, and clustering to solve a few selected business use cases.
Customer Case Study: Putting Customers at the Center of Every Decision

Speaker
Angelique Moon, Oracle
Dunnhumby is all about driving value by understanding what each individual customer wants, needs, and prefers. But insights can deliver
results only when they are appliedwhen you listen, make better decisions, and reward customers for what they do. This is true for all of
us, whether our customers are consumers or other businesses. Attend this session to hear about Dunnhumbys own internal journey to
enable greater customer-centricity by leveraging Oracle Customer Experience solutions.
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Market Basket Analysis at Dunkin Brands

Speaker
Mahesh Jagannath, Dunkin Brands

PrasannaKumar Palanisamy - Development Manager, Dunkin Donuts
With almost 120 years of franchising experience, Dunkin Brands owns two of the worlds most recognized, beloved franchises: Dunkin
Donuts and Baskin-Robbins. This session describes a market basket analysis solution built from scratch on the Oracle Advanced
Analytics platform at Dunkin Brands. This solution enables Dunkin to look at product anity and a host of associated sales metrics with
a view to improving promotional eectiveness and cross-sell/up-sell to increase customer loyalty. The presentation discusses the
business value achieved and technical challenges faced in scaling the solution to Dunkin Brands transaction volumes, including
engineered systems (Oracle Exadata) hardware and parallel processing at the core of the implementation. Have you ever wanted to add
some data science to your Oracle Application Express applications?
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What Are They
Thinking? With
Oracle Application
Express
and Oracle
Data Miner xxxxxxxxxxxxxx
Speaker
Brendan Tierney - Consultant, DIT & Oralytics.com

Roel Hartman - Director, APEX Consulting
This session shows you how you can combine predictive analytics from Oracle Data Miner into your Oracle Application Express
application to monitor sentiment analysis. Using Oracle Data Miner features, you can build data mining models of your data and apply
them to your new data. The presentation uses Twitter feeds from conference events to demonstrate how this data can be fed into your
Oracle Application Express application and how you can monitor sentiment with the native SQL and PL/SQL functions of Oracle Data
Miner. Oracle Application Express comes with several graphical techniques, and the presentation uses them to create a sentiment
dashboard.
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Industry Solutions and

Data Integration
Key for Industry Solutions
Smart Utilities for Governments

Speaker
Samuel Harrell - Industry Director, Utilities, Oracle

Martin Dunlea - Global Industries Lead Utilities IBU, Oracle
Utilities worldwide face internal as well as external challenges related to mission-critical asset performance, real-time control and
operations, and data rationalization. Utility systems and technologies are strategically important for maximizing the reliability, security, and
economics of a government organization. Oracle combines applications, technology, and hardware in a single infrastructure based on
open standards, supporting a utilitys need for optimizing operations, mitigating risk, and managing data complexity. Learn more in this
session.
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Meeting the Challenge of Big Data in the Oil and Gas Industry
Speaker
Hector Acevedo - Director, Oil and Gas Industry Business Unit, Oracle
Oil and gas companies need to be able to analyze massive amounts of data in real time to become more proactive. They need to reduce
the lag time between data capture and data analysis and between data analysis and the implementation of the resulting decisions. To
become more proactive, exploration and production companies will need to implement systems that enable them to capture real-time
operational data, analyze the data to make right-time decisions, and execute these decisions seamlessly. In this session, you will hear
from Oracle and its partners Westheimer Energy and Noah Consulting about how they are collaborating with Oracle to implement big data
solutions for E&P companies.
Tackling Big Data in Aviation MRO with Oracles Aircraft Data Management Solution
Speaker
Vijay Anand - Senior Director & Global Lead, Transportation Industries, Oracle
Airlines collect enormous amounts of data from maintenance, repair, and operations (MRO); flight operations; sensors; engines; and
aircraft systems on todays intelligent connected aircraft. The data tends to be siloed, making it dicult for airlines to get a comprehensive
view of maintenance data for each aircraft. It also makes predictive analytics dicult. Oracle brings a powerful platform for consolidating
and analyzing maintenance data with its aircraft data management industry solution. At the heart of this solution for big data, data
warehousing, business intelligence, and analytics is the Oracle Airlines Data Model, a comprehensive physical and logical data model for
the airline industry. Learn more in this session.
Building Big Data Applications for Your Industry

Speaker
Carla Romano - Director - Development, Oracle
This session provides step-by-step industry-specific examples of how to address the challenges of analyzing big data and making it
actionable. It provides a best practice approach to expanding your current industry-specific data warehouse with a new unique data
reservoir, which is filled on a continuous basis from industry-specific operations and interactions. A specific example demonstrates the
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impact of weather data on retail, healthcare management, and utilities. It provides guidance on how to analyze both a data warehouse
and a data reservoir simultaneously to uncover problems and discover new opportunities.
Oracle Enterprise Data Quality: Product Overview and Roadmap

Speaker
Michael Matthews - Director, Product Management, Oracle

Nicholas Gorman - Principal Product Manager, Oracle
This session covers the Oracle Enterprise Data Quality product family, Oracles strategic platform for data profiling, parsing and
standardization, matching, and data governance, enabling best practice master data management, data integration, and business
intelligence. It presents an overview of the product family and its strengths, especially in regard to its broad and deep matching
capabilities. Learn about the product roadmap and key integrations with Oracle Data Integrator and other products across the Oracle
landscape. Most importantly, see the product and why it is consistently rated in the top tier of data quality products for customer
satisfaction.
Solving Big Datas Big Problem with Data Preparation and Enrichment in the Cloud
Speaker
Alexander Stojanovic - Vice President, Oracle

Douglas Reid - Director, Product Management, Oracle
Luis Rivas - Director of Product Management, Oracle
The perception is that most of the time spent in big data analytics is for analytics harvesting. The reality is that over 80 percent of the time
is for data preparationsuch as importing, cleansing, and normalizing datasourcesto avoid garbage-in/garbage-out. This session oers
a technical preview of Oracles new cloud service designed to oer full-featured data preparation and enrichment. Learn how this new
oering, leveraging distributed processing platforms such as Hadoop and Spark, empowers enterprises to unleash value in their big data
sources by providing a set of coordinated services that automate, streamline, and guide the complex, error-prone process of data
ingestion, preparation, repair, enrichment, and governance without costly manual intervention. Also see a live UX demo.
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Making the Move from Oracle Warehouse Builder to Oracle Data Integrator
Speaker
Madhu Raviendran - Director of Product Marketing Data Integration, Oracle

Julien Testut - Principal Product Manager, Oracle
In this session, Oracle Product Management focuses on Oracles data integration strategy involving the Oracle Databases Oracle
Warehouse Builder feature and Oracle Data Integrator. Many Oracle Database customers and partners have invested time with, developed
expertise in, and built their data warehousing strategies around Oracle Warehouse Builder. With that in mind, Oracle is supporting a
phased migration path to Oracle Data Integrator. The speakers present details about this shift of technology and the migration utility
available to customers to help enable the move.
Taming Big Data in the Travel Marketplace

Speaker
Sujoe Bose, Sabre

Andrzej Wlodarz, Sabre
The travel marketplace is teeming with big data, promising opportunities to unravel interesting insights that could revolutionize travel
capabilities and oerings. These opportunities undoubtedly come with challenges in the inertia associated with big data due to its volume,
velocity, and variety. This session, which presents the essential ingredients required to convert big data into business value, features
Oracle Big Data Appliance. It illustrates the architectural tenets, components, and infrastructure needed for a big data ecosystem and
details the aspects of discovery in a data lab environment and delivery of insights in a production environment, along with the initial use
cases realized in this architecture.
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Predictive Analytics: Creating Competitive Advantage in Healthcare

Speaker
Eric Mann - Sr. Director, Healthcare Industry Mktg, Oracle

Tony Jurek - Director, Deloitte Consulting, LLP
Yasim KOLATHAYIL - Manager, Deloitte Consulting LLP
Healthcare organizations are experiencing the perfect storm at the intersection of changing demographics, technological innovation,
and governmental regulations. Healthcare organizations should make analytics a game changer by leveraging advanced analytical
solutions to achieve business objectives. Deloitte has collaborated with various healthcare clients to develop and implement predictive
models and generate insights that create competitive advantage for these clients. This session provides an overview of Deloittes
advanced analytical capabilities, including big data solutions. It also demonstrates how Deloittes advanced analytical solutions built on
Oracle technologies can drive enormous value to healthcare organizations.
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Unstructured Data
Key for Unstructured Data
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Oracle Text Full-Text
Indexes:
Hints and Tips
from the Experts
Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx
Roger Ford - Product
Manager, Oracle
Oracle Text is the full-text search engine built into Oracle Database 12c. It enables you to search textual content in VARCHAR2, CLOB, or
BLOB columns. This presentation runs through some useful techniques for using Oracle Text. The material is technical in nature and will
suit developers and DBAs. No experience of Oracle Text is assumed, although the more advanced techniques will be aimed at expert
users.
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Developing Applications for an Oracle Database 12c JSON Document Store

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Mark Drake - Product
Manager, Oracle
Oracle Database 12c introduces support for the JSON data model, enabling the database to store, index, and query JSON documents.
This session introduces a series of new APIs and REST interfaces that enable application developers to easily adopt Oracle Database 12c
as their JSON document store of choice. These APIs enable a developer to work with JSON content stored in Oracle Database 12c by
using the popular and well-understood document/collection programming paradigm, removing the need to understand the intricacies of
working with JDBC and large object types (LOBs). The APIs will be available from Java as well as several popular web-based
programming languages.
Using Oracle Database 12c as a JSON Document Store

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Mark Drake - Product
Manager, Oracle
JSON has been widely adopted as a mechanism for persisting structured and semistructured data in recent years. Application developers
are particularly attracted to the dynamic schema and the nature of JSON, which enables them to evolve their application data model at
will. This session shows how new features in Oracle Database 12c Release 12.1.0.2 enable the database to be used as a JSON document
store. It also discusses how Oracle Database 12c delivers storage, indexing and query ability, performance, and full lifecycle support for
JSON data while still providing all the flexibility that makes JSON so attractive to developers.
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Big Data
Key for Big Data
Oracle Big Data Appliance: Deep Dive and Roadmap for Customers and Partners
Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Jean-Pierre Dijcks
- Sr. Principalxxxxxxxxxxxxxx
Product Manager,
Oracle
Paul Kent - Vice President, SAS INSTITUTE INC
Oracle Big Data Appliance is the premier Hadoop appliance in the market. This session describes the roadmap for customers in the areas
of high-performance SQL on Hadoop and securing big data, plus overall performance improvements for Hadoop. A special focus in the
session is the roadmap and benefits Oracle Big Data Appliance brings to Oracle partners. To illustrate the benefits of running on a
standardized and optimized Hadoop platform, SAS presents the findings of its tests of SAS In-Memory Analytics on Oracle Big Data
Appliance.
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In-Database MapReduce: Near Real-Time Analytics with Hadoop and SQL

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Kuassi Mensah xxxxxxxxxxxxxx
- Director Product
Management, xxxxxxxxxxxxxx
Oracle
Garret Swart - Architect, Oracle
For most companies, big data feeds include point-of-sale records; call detail records; and financial, medical, and intelligence data stored
in Oracle databases, but MapReduce algorithms and patterns such as clustering (k-means), classification (naive Bayes), and
recommenders are very hard to implement with SQL alone. Furthermore, shipping data to Hadoop incurs latency and carries scalability,
integrity, and security issues. This session describes how to implement near-real-time analytics with the In-Database MapReduce feature
of Oracle Database 12c, which accesses and processes data in place, directly in RDBMS tables, with Hadoop and SQL. The ability to
reuse existing Hadoop assets and exposing MapReduce job steps as SQL functions shield DBAs and developers from having to learn
Hadoop.
Analyze Oracle Database Data from Hadoop Compute Engines

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Kuassi Mensah xxxxxxxxxxxxxx
- Director Product
Management, xxxxxxxxxxxxxx
Oracle
Garret Swart - Architect, Oracle
Jean De Lavarene - Software Development Director, Oracle
Want to transparently and remotely access data in Oracle Database by using the latest modern Hadoop compute engines (HiveQL,
Impala, SparkQL, Shark, Red Shift, and more) without copying data over? This session describes Oracle Query Provider for Hadoop,
which safely and eciently processes data in Oracle Database from Hadoop compute engines. It also covers integration with HCatalog
and the TableStorage handler implementations.
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Oracle NoSQL Database: Whats New Functionality and Use Cases

Speaker
Ashok Joshi - Senior Director, Oracle

xxxxxxxxxxxxxx
David Segleau -xxxxxxxxxxxxxx
Director Productxxxxxxxxxxxxxx
Management, Oracle
Come learn about the newest features being added to Oracle NoSQL Database and how they simplify NoSQL application development
and management of production application deployments. Hear about specific real-world use cases and how customers are using Oracle
NoSQL Database to address application challenges. This session is copresented by a speaker from an Oracle NoSQL Database
customer, who will discuss that organizations experiences.
Oracle NoSQL Database: A Practical Introduction

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Anuj Sahni - Principal
Product Manager,
Robert Greene - Senior Principle Product Manager, Oracle
Not familiar with Oracle NoSQL Database yet? This great product introduction session discusses the primary functionality included with
the product as well as integration with other Oracle products. It includes a live demo that illustrates installation and configuration as well
as data modeling and sample NoSQL application development.
How Fast Data Is Turned into Fast Information and Timely Action
Speaker
Lucas Jellema - Solution Architect, AMIS Holding B.V.
Fast data is big data, continuously streaming in, from which information is to be learned in (near) real time. This session demonstrates
how Oracle Event Processing is used to analyze live streams of data to find patterns, deviations, and aggregates. The findings are
reported in the form of business events that are pushed in live dashboards to Oracle Business Activity Monitoring, which also evaluates
business rules on the business events and takes action when required. Examples to be demonstrated in this session include car sensors,
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website trac, Twitter feeds, and bank run detection. Oracle SOA Suite 12c, WebSockets, Oracle Application Development Framework
(Oracle ADF) active data visualization tools components, and JMS are used to process, forward, and act.
Integrating Big Data for the Enterprise

Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Melliyal Annamalai
- Senior Principal
Product Manager,
Robert Abbott - Consulting Engineer, Oracle
Analytics encompasses structured data in data warehouses, less-structured data in data reservoirs typically running in Hadoop, and data
from real-time events. Integrating data across systems is critical to big data analytics. In this session, learn about the fast, secure, and
simple-to-use features for big data integration in Oracle Data Integrator, Oracle GoldenGate, and Oracle Big Data Connectors. These have
native support for leading Hadoop technologies and are optimized for connectivity with Oracle Database. Learn how to address and
simplify data integration use cases such as bulk data transfer across systems, real-time replication, database access to data in Hadoop,
and Hadoop access to data in the database, using these solutions.
Meet the Oracle Big Data Experts

Speaker
Oracle Big Data Product Management Team
Attend this session to meet experts responsible for the Oracle Big Data products. This is your opportunity to ask questions, learn new
tricks, and get insights directly from the experts who develop, build, and deploy Oracle Big Data products.
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Transforming Customer Experience with Big Data and Predictive Analytics

Speaker
Chris King - Sr. Director, Oracle

Tony Velcich, Oracle
Delivering a high-quality customer experience is essential for long-term profitability and customer retention in the communications
industry. Although service-providers own a wealth of customer data within their systems, the sheer volume and complexity of the data
structures inhibit their ability to extract the full value of the information. To change this situation, service providers are increasingly turning
to a new generation of business intelligence tools. This session begins by discussing the key market challenges for business analytics
and continues by exploring Oracles approach to meeting these challenges, including the use of predictive analytics, big data, and social
network analytics.
xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx
Oracle Big Data SQL: Deep Dive (SQL over Relational, NoSQL, and Hadoop)
Speaker
xxxxxxxxxxxxxx
xxxxxxxxxxxxxx
Dan Mcclary - Principal
Product xxxxxxxxxxxxxx
Manager, Oraclexxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxx
Big data promises big benefits to your organization, but real barriers exist in achieving these benefits. Todays big data projects face
serious challenges in terms of skills, application integration, and security. Oracle Big Data SQL radically reduces these barriers to entry, by
providing unified query and management of data in Oracle Database, Hadoop, and beyond. In this session, youll learn how Oracle Big
Data SQL uses SQL and Smart Scan technologies to make big data feel small. Additionally, youll learn how to use your existing skills and
tools to get the biggest bang out of big data with Oracle Big Data SQL.
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Chapter 4
Your Oracle
Presenters
The full list of Oracle Product Management and
Development presenters who attended this years
OpenWorld with links to all their social media sites
are included alongside each profile.
Read on to find out about the key people who can
help you and your teams build the FUTURE using
Oracles Data Warehouse and Big Data
technologies
Section 1 - Your Presenters
Data Warehousing & Database Technology

Andy Mendelsohn, Executive Vice President of Database Server Technologies
Mr. Mendelsohn is responsible for the development and product management of Oracle's database product
family. He has been at Oracle since May 1984. He began his career at Oracle as a Developer on the Oracle
5.1 database release. Prior to joining Oracle, he worked at Hewlett-Packard and ESVEL. He served as Senior
Vice President, Database Server Technologies of Oracle | TimesTen. Mr. Mendelsohn holds a B.S.E. in
electrical engineering and computer science from Princeton University and performed graduate work in
computer science at M.I.T.
Juan Loaiza, Senior Vice President

Juan Loaiza is in charge of developing the mission critical capabilities of the Oracle database including data
and transaction management, high availability, performance, backup and recovery, enterprise replication, and
Exadata. Juan Loaiza joined the Oracle database development organization in 1988, and has contributed to
every release since version 6.
Mr Loaiza holds BS and MS degrees in Computer Science from the Massachusetts Institute of Technology.
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George Lumpkin, Vice President of Product Management for Data Warehousing

George has been at Oracle for 19 years and has been a product manager for Data Warehousing since 1996.
His team is responsible for product management for the database group's big data and BI/DW-related
technologies, including Oracle Exadata Database Machine, Oracle Big Data Appliance, Oracle OLAP, Oracle
Data Mining and the relational features which support data warehousing scalability and performance.
Hermann Baer, Director of Product Management for Data Warehousing

Hermann heads product management for Oracle Data Warehousing's core functionality. Hermann has
presented numerous technical sessions at Oracle OpenWorld and other conferences. He has worked with
Oracle Database since Version 5 and joined Oracle in 1992.
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Nigel Bayliss, Senior Principal Product Manager

Nigel has been working with Oracle technology for over 25 years and has been at Oracle since 1996. He has
worked in a wide variety of roles including development, consulting and pre-sales. He is part of the ST Data
Warehouse Product Management team, providing PM support for various aspects of Oracle's Data
Warehousing core functionality.
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Patrick Wheeler, Senior Director, Product Management

Patrick Wheeler joined Oracle in 1986. He worked as Consultant and Consulting Practice Manager for several
large financial institutions in London and San Francisco. He was closely involved with the development of
Oracle CASE and was responsible for the worldwide launch of CASE and establishment of custom consulting
practices in the early nineties.
In 1995, Mr Wheeler joined Siebel Systems and was a member of the Founder's Circle. As Data Architect and
Director of Data Modeling he oversaw the development of Siebel's Data Model from Sales Force Automation
startup to CRM juggernaut. He went on to establish the Reliability Engineering practice at Siebel Systems,
guiding the product from pre-release instability to production release solidity. He has been awarded three US
patents as Inventor.
Mr Wheeler holds a BA (Engineering) and MA (Cantab) from Cambridge University.
Maria Colgan, Master Product Manager

Maria Colgan is a master product manager at Oracle Corporation and has been with the company since version
7.3 was released in 1996. Maria's core responsibility is the Oracle Database In-Memory Option. Based on
Maria's extensive experience in Oracle's Server Technology Performance Group - where she conducted
competitive customer benchmarks and tuning sessions and the Optimizer Group, Maria creates material and
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lectures on the Oracle Database In-Memory Option and the best practices for incorporating it into Oracle
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environments. She is also a contributing author to the Oracle Optimizer blog and the new Oracle Database In-
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Memory blog.
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Bryn Llewellyn, Distinguished Product Manager

Bryn is a Distinguished Product Manager in the Database Division at Oracle Headquarters. He has worked in
the software field for more than 30 years. He joined Oracle UK in 1990, at the European Development Center,
to work in the Oracle Designer team. He transferred to the Oracle Text team and then into Consulting as the
Text specialist for Europe. He relocated to Redwood Shores in 1996 to join the Oracle Text Technical Marketing
Group. He has been the Product Manager for PL/SQL since 2001. In 2005, he became responsible,
additionally, for edition-based redefinition (EBR for short). This is the Oracle Database capability that supports
online application upgrade.
It's hard for Bryn to remember his life before Oracle. He started o doing image analysis and pattern
recognition at Oxford University (programming in FORTRAN) and then worked in Oslo, first at the Norwegian
Computing Center and then and in a startup. In Norway, Bryn programmed in Simula (its inventors were his
close colleagues). This language is recognized the first object-oriented programming language and was the
inspiration for Smalltalk and C++.
Yasin Baskan, Senior Principal Product Manager

Yasin started working with Oracle in 1998 with version 7.3 as a developer. He then worked as an Oracle DBA
for many years until 2009 when he joined Oracle as a database sales consultant. He has worked with lots of
customers from all industries on anything related to the Oracle database. Recently he joined the Data
Warehouse Product Management team as a product manager looking after the parallel execution features of
the Oracle database.
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Analytics
Keith Laker, Senior Principal Product Manager
Data Warehouse Consultant and Product Manager with extensive experience of data warehouse and business
intelligence market having worked in a variety of roles, including: post sales consultancy, customer support and
product management. Worked in a number of locations across Europe and also in California at Oracle's HQ in
Redwood Shores.
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Almost 15 years with Oracle. Worked in consulting, support, on-site Premium Support, and now product
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management. Currently I am part of ST Data Warehouse Product Management team, providing PM support to
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DW solutions. Author of the data warehouse and analytical SQL blog.
Charlie Berger, Sr. Director, Product Management, Data Mining and Advanced Analytics
Charlie is the Senior Director of Product Management for Data Mining Technologies and Life & Health Sciences
Industries. He is responsible for product management and direction for the Oracles data mining and predictive
analytics technology including Oracle Data Mining, text mining and statistical functions. He is also responsible
for the product management and direction of Oracles life and health sciences program.
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Bud Endress, Director of Product Management, OLAP Option to the Oracle Database
Director of Product Management for the OLAP Option which is a multidimensional server embedded within the
Oracle Database. The OLAP Option is used to enhance the analytic content and performance of business
intelligence applications, typically in the context of a data warehouse.
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James Steiner, Vice President, Product Management, Big Data, Spatial and Graph
Jim is responsible for both Oracles Big Data Connectors and the database server products supporting the rich
media and location-services technologies used across internet, mobile, content management, and e- business
applications. He has 20 years of experience in the database industry and has introduced to the market products
ranging from early versions of SQL and ODBC to Oracles multimedia and geospatial database and application
server products. Before entering the software industry, He worked for Columbia Pictures International
Corporation and 20th Century Fox. Jim is a graduate of Brown University.
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Xavier Lopez, Senior Director, Product Management, Spatial and Graph

Xavier Lopez is Director of Product Management for Oracle's Spatial products group. For the past thirteen
years, he has led Oracles eorts to incorporate spatial technologies across Oracles database, application
server, and application business.
He has twenty years of experience in the area of GIS and spatial databases. He is currently focusing on high
performance spatial computing and linked open data. He holds advanced degrees in engineering and planning
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from University of Maine, MIT, and the University of California, Davis. He is currently a member of the US
National Geospatial Advisory Committee (NGAC). Xavier is past member of the Mapping Science Committee of
the National Academy of Science that advises the nation on mapping activities.
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Jayant Sharma, Director, Product Management, Oracle Spatial

Dr. Jayant Sharma is Director, Spatial Product Management at Oracle . He has over twenty years experience in
databases and spatial information systems. He is currently focused on the product strategy, and design, of
spatial components for Oracle's database and middleware products, and on applications using these
components.
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He works closely with Oracle Spatial's business partners and strategic customers, and Oracle at the
OpenGeospatial Consortium's Planning & Technical Committee meetings and its working groups.
Dr. Sharma has delivered invited talks, tutorials, and research papers at various academic and industry
conferences. He is on the Program Committee of conferences on spatial reasoning, spatial databases, and
spatial information theory. He is the co-editor of "Frontiers of Geographic Information Technology" published by
Springer in January, 2006. He is also a member of the National Academies' Mapping Science Committee.
Marcos Arancibia, Consulting Product Manager

Marcos is the Product Manager for Oracle Advanced Analytics, an Oracle Database Option. Within the PM
Group, Marcos works closely with the Oracle R Enterprise, Oracle R Connector for Hadoop, Oracle Data Mining
and Big Data groups. The OAA Team is a group specializing in bringing solutions to customers related to all the
disciplines of Advanced Analytics, including Segmentation (Clustering), Classification (Predictive) Models,
Advanced Statistical Analysis and Methodologies, Forecasting, Regression-type Models, Anomaly- detection
Models, Text Mining, among many others. Marcos expertise spans a large part of the spectrum of front to back
BI and DW oerings including: Oracle R Enterprise, Oracle R Connectors for Big Data and Oracle Data Mining.
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Unstructured Data
Roger Ford, Development Manager, Oracle Text and Search
Roger Ford has been working with Search products within Oracle since 1988. An early employee of Oracle UK,
he was a developer on SQL*TextRetrieval, Oracle's first free-text indexing product. Since then he has worked in
Support, Pre-sales and Technical Marketing roles within Oracle, and is currently Principal Product Manager for
Oracle Text. Based in London, UK, he is married with two children and participates in Caterham sports car racing
in his spare time.
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Mark Drake, Product Manager, XML DB

Mark Drake has nearly 25 years experience in the information technology industry, having worked as
programmer, analyst and database administrator, before moving into consulting and product management. He
has been at Oracle Corporation for the last 14 years. During his tenure at Oracle he been responsible for product
marketing and product management for a number of technologies including application development tools and
content management. Currently Mr. Drake is responsible for product management for all of the XML
Infrastructure products in Oracle's Server Technology division. He currently manages the product management
team that owns Oracle's core XML technology. He is also responsible for helping organizations understand how
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Oracle's XML capabilities can be applied to emerging business trends such as XBRL. Mark s a member of the British Computer Society
and holds a BSc. in Applied Computing.
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Big Data Technologies

Neil Mendelson, Vice President, Big Data
Neil is currently responsible for Oracles Big Data strategy. He meets regularly with industry analysts, industry
leaders and partners to talk about Oracle roadmap and strategies for successful big data implementations
leveraging Oracle's comprehensive big data solution stack.
Jean-Pierre Dijcks, Senior Principal Product Manager, Big Data

Jean-Pierre has over 15 years of experience in enterprise software. He is currently responsible for Oracles
Big Data Appliance and big data strategy. He meets regularly with customers to talk about big data
architectures and strategies for successful big data implementations leveraging Oracle's big data platform.
His specialties include Big Data, Hadoop, NoSQL, Data warehousing, data modeling, data quality, data
integration, parallel computing platforms, product strategy and product positioning. He has presented at
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many Oracle User Group events and Big Data conferences around the world. Jean-Pierre is a contributing
author to the Oracle Data Warehouse Insider blog http:/blogs.oracle.com/datawarehouseinsider
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Dan McClary, Principal Product Manager, Big Data

Dan recently joined Oracle from Northwestern University where he was a Visiting Scholar, specializing in the
study of complex networks and systems biology. Dan now works directly with Oracles big data sales teams
and customers reviewing big data architectures and helping ensure successful delivery of big data projects.
His specialties include Big Data, Hadoop, NoSQL databases, parallel computing platforms, product strategy
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and product positioning.
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Dan is a contributing author to the Oracle Data Warehouse Insider blog http:/blogs.oracle.com/
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datawarehouseinsider providing in-depth technical articles on big data related subjects.
Marty Gubar, Director of Product Management, Data Warehousing and Big Data
Marty has a long history at Oracle with roles in BI/DW consulting, pre-sales, marketing and development.
He led the BI Tools product management team that was responsible for the creation of data visualization and
analytic components used in Oracle Business Intelligence, JDeveloper and Oracle Applications. Most
recently, Marty has been a key contributor to the OLAP and Exadata Intelligent Warehouse Solution product
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management teams. Marty now works directly with Oracles big data sales teams providing in-depth technical
workshops and ensuring successful delivery of big data projects. Marty provides sales support across
Oracles complete big data product stack. He covers data acquisition tools, Hadoop, NoSQL databases, data
integration tools and Oracles in-database advanced analytics.
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Kuassi Mensah, Director of Product Management, Data Access Services and APIs
Kuassi is the product manager for a broad range of developer technologies relating to Oracle Database
including: Net Services, Data Access Services (JDBC, Java in the Database, OCI, OCCI, DRCP, TAF, ODBC, Pro*)
and Database APIs (Java, C/C++, ODBC, PHP, Python, Ruby, Perl). He holds an MS in Computer Sciences from
the Programming Institute of University of Paris VI. He has published several articles and a book (available here
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http://www.amazon.com/exec/obidos/ASIN/1555583296). He is is a frequent speaker at Oracle and IT events

and maintains a blog http://db360.blogspot.com.
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Dave Segleau, Director Product Management, NoSQL Database

Dave has been in the software industry since 1980, working for database software and database technology
tools companies since 1986. He came up through the technical ranks, as an Applications Developer, MIS
Manager, Quality Assurance and Customer Support Engineer and later Manager. Currently Daves role includes
coordinating with sales, marketing and customers to provide product management, product direction and
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planning for the NoSQL Database, Berkeley DB, Berkeley DB XML and Berkeley DB Java Edition embedded
database products.
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Anuj Sahni, Principal Product Manager, NoSQL Database

Oracle NoSQL DB product manager with a background in designing high availability and maximum availability
architecture solutions for Oracles Fusion Middleware and Server Technology products.
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Melliyal Annamalai, Senior Principal Product Manager

Melli is the product manager for Oracles Big Data Connectors technology which was announced at last years
Oracle OpenWorld. Along with covering big data technologies, she is also the product manager for Oracles key
multimedia, medical imaging and semantic technologies. The medical imaging feature in the Oracle Database is
the infrastructure for a wide range of healthcare applications: image-enabled EHRs, clinical trial image
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DW Global Leaders Program

The Oracle Data Warehouse (DW) Global Leaders Program is an elite program for key global data
warehousing customers. It is managed by the Oracle data warehousing product management team and
serves to establish an open communication channel for providing product insights, solution planning and
implementation reviews between Oracle Development and customers who are at the leading-edge of data
warehousing initiatives. It also provides a rich opportunity for these customers to network with their peers
through regional and global communities.
Reiner Zimmermann, Director of Product Management

Reiner manages the team that supports Oracles Data Warehouse Global Leaders program around the globe
and personally looks after the rapidly growing number of customers within the EMEA region. The DW Global
Leaders program is a strategic customer program within Oracle Data Warehouse Development. Its aim is to
ensure the successful implementation and rollout of key data warehouse projects and to provide customer led
Linke
input to shape our product directions.
dInLin
59
Laura McKechnie, Senior Product Manager

Laura works with our customers in the US and Canada who are part of our DW Global Leaders program. She
works directly with customers and sales teams who are using Oracle's Data Warehouse features and provides
business development and customer support across our complete range of Data Warehouse and Big Data
technologies.
Linke
dInLin
Cemil Alper, Principal Member Technical Sta

Cemil directly manages the technical relations for customers who are part of the DW Global Leaders Program.
He specializes in running onsite health checks for customers and delivering onsite workshops covering data
warehouse best practices. Cemil works directly with Oracle development teams to help manage and resolve
customer issues and document enhancement requests.
Linke
dInLin
Matthew Kim, Senior Principal Product Manager

Matthew works with our customers in the Asia Pacific region who are part of our DW Global Leaders program.
He works directly with customers and sales teams are using Oracle's Data Warehouse features and provides
business development and customer support across our complete range of Data Warehouse and Big Data
technologies.
Linke
dInLin
60
Chapter 5
Links
Details of all the links you need to keep up to date
on Oracles strategy and products for Data
Warehousing and Big Data. This covers all our
websites, blogs and social media pages.
Section 1 - Links
Stay in Touch
LINKS TO OUR SOCIAL MEDIA SITES
Oracle Websites
1. Key Product Web Pages
Key Data Warehouse and Big Data product websites for you to bookmark:
2. Blogs
Data Warehousing
3. Social media sites
Analytical SQL
4. Magazines
Advanced Analytics (Oracle Data Mining)

Data Warehousing Best Practices
OLAP Option
Parallelism and Scalability
Partitioning
Query Optimization
Text
XML DB
Spatial and Graph
Industry Data Models
Airline, Communications, Retail
Engineered Systems
Exadata
Intelligent Warehouse Solutions
Big Data
2013
62
Big Data Appliance

NoSQL Database
Big Data Connectors
Enterprise R
Blogs
Oracle Blogs you will want to bookmark:
Oracle Optimizer - Insight into the workings of the Optimizer: https://blogs.oracle.com/optimizer/
The Oracle Optimizer blog is written by members of the Optimizer development team. The goal of this blog is to provide an insight
into the workings of the Optimizer and the statistics it relies on. The views expressed on this blog are our own and do not
necessarily reflect the views of Oracle and its aliates. The views and opinions expressed by visitors on this blog are theirs solely
and may not reflect ours.
Data Warehousing and Big Data from an Oracle Perspective: http://oracle-big-data.blogspot.com
Covers anything and everything related to Oracle's Big Data technologies with the aim of providing information for business users.
Oracle R Enterprise: https://blogs.oracle.com/R/
The place for best practices, tips, and tricks for applying Oracle R Enterprise and Oracle R Connector for Hadoop in both
traditional and new "big data" environments.
63
Oracle Data Mining: https://blogs.oracle.com/datamining/

Everything about Oracle Data Mining, a component of the Oracle Advanced Analytics Option - News, Technical Information,
Opinions, Tips & Tricks. All in One Place
Oracle OLAP: http://oracleolap.blogspot.com
Features anything and everything related to Oracle's database OLAP Option. Our aim is to provide information for both novice and
advanced OLAP users.
The Data Warehouse Insider: https://blogs.oracle.com/datawarehousing/
The Data Warehouse Insider is written by the Oracle product management team and sheds lights on all thing data warehousing
and big data.
Oracle Data Mining and Analytics: http://oracledmt.blogspot.com
Blog on Data Mining and Analytics, with a special focus on Oracle. Analytics paves the way to transform databases into
knowledge bases.
Charles Lamb's Blog: https://blogs.oracle.com/charlesLamb/
Anything related to Oracle NoSQL Database and/or Berkeley DB Java Edition.
Roger Ford's Blog: https://blogs.oracle.com/searchtech
This blog aims to share useful hints and tips I've come across. It's mainly aimed at developers - it's not generally about performing
more eective search as an end-user, though occasionally such tips may occasionally appear.
64
Big Data Connectors Blog: https://blogs.oracle.com/bigdataconnectors

This blog focuses on best practices, usage notes, and performance tips for using Oracle Loader for Hadoop and Oracle Direct
Connector for HDFS, which are part of Oracle Big Data Connectors. Oracle Big Data Connectors 1.0 also includes Oracle R
Connector for Hadoop and Oracle Data Integrator Application Adapters for Hadoop.
Communities
Business Intelligence, Warehousing and Analytics Special Interest Group (BIWA)
A community that provides access to the latest information about business intelligence trends and the
chance to network with the best of the industry professionals and with other Oracle user groups.
For more information visit the BIWA website (see here)
65
Social Media
Other social media sites you will want to bookmark:
Facebook
Oracle Big Data: http://www.facebook.com/OracleBigData
The term big data draws a lot of attention, but behind the hype there's a simple story. For decades, companies have been making
business decisions based on transactional data stored in relational databases. Beyond that critical data, however, is a potential
treasure trove of less structured data: weblogs, social media, email, sensors, and photographs that can be mined for useful
information.
Oracle oers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data sources
and analyze them alongside your existing data to find new insights and capitalize on hidden relationships.
LinkedIn
Oracle Data Warehouse Professional Community: http://www.linkedin.com/groups?home=&gid=2129659
This group is dedicated to discussing issues, sharing ideas and communicating on anything and everything related to the world of
Oracle Data Warehousing. The group covers (but is not specially limited to) the following Oracle DW products:
Data Compression
Data Mining
Exadata
Information Lifecycle Management
Materialized Views
Partitioning
66
Query Optimizations
Retail Data Model
OLAP Option
SQL Analytics
Big Data Community: http://www.linkedin.com/groups/BigData-Oracle-4124374

This group is dedicated to discussing issues, sharing ideas and communicating on anything and everything related to the world of
big data. The group covers (but is not specially limited to) the following Oracle Big Data products:
Big Data Appliance
NoSQL DB
Data Mining and R
Big Data Connectors
Twitter
Optimizer: https://twitter.com/SQLMaria
Big Data: https://twitter.com/BigRedDW
Data Mining: https://twitter.com/CharlieDataMine/
Database Development Languages and API: https://twitter.com/kmensah
NoSQL: https://twitter.com/dsegleau
67
Magazines
Monthly Flipboard DW Magazine
Weekly Paper.li DW newspaper
AA
AA
68
Chapter 6
OpenWorld 2015
Now you know what you missed make sure you are
in San Francisco next year!
Save the Date for Oracle OpenWorld 2015

Next year's conference will be October 2529, 2015 in San Francisco. Make sure don't miss out by
getting notified when 2015 registration opens by clicking here.
Looking forward to seeing you next year, in the mean time stay in touch using our social media sites
U U U UU
70
DW and Big Data Highlights from Oracle OpenWorld 2014
See you next year in San

Francisco
OCTOBER 2529 2015 - SAN FRANCISCO
Copyright 2014, Oracle and/or its aliates. All rights reserved.
Published: October 2014

Author: Keith Laker, Senior Principal Product Manager, Data Warehousing
and Analytical SQL, Oracle Corporation
Copyright 2014, Oracle and/or its aliates. All rights reserved.

This document is provided for information purposes only and
the contents hereof are subject to change without notice. This
document is not warranted error-free, nor subject to any other
warranties or conditions, whether expressed orally or implied in
law, including implied warranties and conditions of merchantability
or fitness for a particular purpose. We specifically disclaim any
liability with respect to this document and no contractual
Oracle Corporation
World Headquarters
obligations are formed either directly or indirectly by this
500 Oracle Parkway
document. This document may not be reproduced or transmitted
Redwood Shores, CA 94065
in any form or by any means, electronic or mechanical, for any
U.S.A.
purpose, without our prior written permission.
Worldwide Inquiries:
Phone: +1.650.506.7000
Oracle is a registered trademark of Oracle Corporation and/or its
Fax: +1.650.506.7200
aliates. Other names may be trademarks of their respective
oracle.com
owners.
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ORACLE OPEN WORLD 2014

1. Plugging Your Data Warehouse into the

advantages for customers during his keynote

2. In-Memory: Speed of thought processing

2014. Ellison said new capabilities introduced

3. Big Data SQL: run SQL over all your data

by Oracle in 2014 enable customers to easily

Oracle Executive Chairman and CTO

applications to Oracle Cloud, helping them

achieve higher performance at lower costs.

Oracle Copyright 2014

Plugging your Data Warehouse into the Cloud

Oracle Copyright 2014

In-Memory: Speed of thought processing

column format capabilities. To watch the keynote session click here.

CTO Larry Ellison

Perspectives on Database In-

Oracle Applications Executives

Discuss the Real-Time Enterprise

Database Industry Experts Share

Oracle Copyright 2014

SQL over all your Data

Oracle Copyright 2014

What are the next steps...

Oracle Copyright 2014

Oracle Database 12c for Data Warehousing

Overview: Big Data and Data Warehousing for the Enterprise

Oracle Database 12c provides a comprehensive database platform for data

1. Transformational time for Data

performance, deeply integrated analytics, and embedded data integration and

2. Uncovering more business value with

3. Easier management and administration

data-quality: all in a single platform running on a reliable, low-cost grid

Movie 2.1 Part 1: Transformational Time for Data Warehousing

Movie 2.2 Part 2: Uncovering More Business Value with Analytics

Movie 2.3 Part 3: Easier Management

Movie 2.4 Part 4: Lower TCO

Section 1 - Your MUST-DOWNLOAD sessions

Key for General Sessions

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Whats New from Oracle Database Development?

Oracle Copyright 2014

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Oracle Database In-Memory: The Next Big Thing

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Oracle Exadata: Whats New and Whats Coming

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Data Warehousing and Big Data Customer Panel

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Oracle Multitenant: Whats New in Oracle Database 12c Release 12.1.0.2

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Oracle Multitenant: Best Practices

Holger Friedrich - CTO, sumIT AG

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Building a Logical Enterprise Data Warehouse from Existing Data Warehouses

Brian Beckman - DW Platform Manager, Procter & Gamble

Section 2 - Your MUST-DOWNLOAD sessions

Performance & Scalability

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If You Think Partitioning Is Only for Performance, Think Again

Oracle Copyright 2014

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Parallel Execution and Resource Management in Concurrent Environments

Oracle Database In-Memory Meets Oracle Optimizer