Although attribution theory has proven popular among oraganizational
researchers, one might be surprised to find it described in a book concerned with qualitative method. Of the many studies which have explored the influends of attributions on organizational behaviours, including sales performance and employee turnover (Corr and Gray, 1996; Seligman and Schulman, 1986), job satisfaction and commitment (Furrnham et. al., 1994), job seeking behavior (Prussia et al., 1993) and attributions for subordinate performance (Kipnis et. al., 1981 ; Knowlton and Mitchell, 1980), most if not all, have employed quantitative methods. It has generally been assumed that attributions are internal and essentially private cognitions which require methods such as questionnaires, beharvioural vignettes and hypothetical or laboratory simulations in order to render them open to investigations. Unfortunately, an important consequence of this has been that little attention has been paid to the public or spoken attributions that are produced when people share their understanding of the causes of important events with one another. The aim of this chapter is to discuss a method known as attributional coding. This method enables the researcher to extract, code and thereby analyse patterns of public attributions, defined here as attributions communicated through either discourse (e.g. conversations. Team meetings, speeches) or written material (e.g. company reports, letters, e-mail). Attributional coding is unudual in that it is a method which can be used in qualitative or quantitative researcher depending upon the theoretical perspective and objective of the researcher . Qualitative material can be coded using a prespecified coding frame in a way which permits statistical analysis and consequently comparison across groups. Alternatively, researchers can choose to focus upon the content of the attributions which are extracted and explore the unique ways in which different individuals explain why particular event have occurred. In this chapter I have chosen to focus upon some material from my own research into candidats impression management during selections interview as a means to illustrate how attributional coding can be used. Consequently, my emphasis will be on use of the prespecified coding system and the identification of common pattern of attributions typical of successful and unsuccessful candidates. Background to attributional coding Attribution theory concern the everyday causal explanations thet people produce when they encounter novel, important, unusual or potentially threatening behavior and event (Baucom, 1987; Weiner, 1981). According to attribution theorists, people are motivated to identify the causes of such events, because by doing so they render their
2006 Consensus Agreement On The Design and Conduct of Clinical Studies With Low-Level Laser Therapy and Light Therapy For Musculoskeletal Pain and Disorders