The City of Liverpool College

Media, Journalism and Production

Course: Level 2 Diploma in Digital Art and Design
Qualification suite covered: BTEC Level 2 First Diploma in Art and Design
Assessment Instrument Branding for Fashion Label
Start Date: 22/02/2016
Date of Issue: 29/02/2016

Submission Deadline: 23/03/2016

Assessor: A Bowman

Internal Verifier: B Roberts

Lead Internal Verifier: J Schofield

Units/elements covered by this brief:

Unit 07: Working with Graphic Design Briefs
To achieve this unit a learner must:
Learning aim 1: Be able to use appropriate graphics materials, equipment and techniques
Learning aim 2: Be able to meet the constraints of a pre-defined graphic design brief
Learning aim 3: Be able to develop ideas and produce a final product in response to a predefined graphic design brief
Learning aim 4: Understand the successful characteristics and quality of graphic design work.

Unit 11: Graphic Design Briefs

Scenario
You have been asked to produce ideas for the name and logo of an up and coming
fashion label
Task One (LA3.P3, M3 AND D3)
Select a fashion style to produce a logo for:
Thought pooling:
Complete research on logos and typography for your fashion style:
Name
Iconography
Typography
Colour theory
Task Two (LA3.P3, M3 AND D3)
You need to research fashion companies with more than 20 years experience and
contemporary companies less than 10 years experience in the fashion industry
identifying the designers involved and showing the characteristics and factors influencing
the designs.
Task Three (LA2.P2, M2 AND D2)
Describe your target audience, gender, age group, income and interests.
Task Four (LA3.P3, M3 AND D3) (LA1.P1, M1 and D1)
Once you have gathered your research explore the design process creating many
different ideas of icons, typography, stationary and colour theory with annotation:
Drawings of icons

Drawings of typography
Logo ideas
Stationary layouts, business cards, letterheads and compliment slips.
Physical Design board
Mixed media work (ink, paint or markers)

Task Five (LA4.P5, M5 and D5)

Describe your working process in a Word Doc.
Task six (LA3.P4, M4 and D4) (LA2.P2, M2 AND D2)
Once you have gathered your research explore how the information can be presented
visually using:
Produce and present your final logo and stationery in a PowerPoint or Prezi to your peers
using your photos of work in progress and evaluation.
Evidence you must produce for these tasks:
Portfolio and sketchbooks containing:

Thought pooling
Target Audience
Records of visits and relevant research
Folders of primary and secondary source research
Design boards and annotation
Photographs, scans and photocopies
Drawing of iconography and typography
Colour theory
Material use (collage, ink, paint or markers)
Layouts of stationery (Letterhead, compliment slip and business cards.
Screenshots/photos of work in progress and source materials
Final digital designs
Descriptions of method materials, equipment, including COSHH guidelines
on health and Safety.
Presentation to peers of final outcomes and work in progress.

Criteria covered by this task:

To achieve the criteria you must show that you are able to:
Use materials, equipment and techniques safely

Unit
7

Criterion
reference
LA1.P
1

LA2.P
2

Research and record primary and secondary sources in

response to a pre-defined brief

LA3.P
3

Produce developmental work and a final product in

response to a brief

LA3.P
4

LA4.P
4

Use graphic design processes

Discuss successful graphic design work.

Task Seven (LA3.M3 and D3)

You need to take primary source photos in shops, gather designs from books, magazines
or actual business cards letterheads and compliments slips and any advertising
materials.

Task Eight (LA3.M4 and D4) (LA2. M2 AND D2)

You need to create clothing labels for interior, exterior and pricing.
Task Nine (LA3.M4 and D4) (LA2. M2 AND D2)
You need to create packaging or bag design for fashion products.
Task Ten (LA4.M5 and D5)
Compare and contrast your working process in a Word Doc.
Evidence you must produce or these tasks:
Portfolio and sketchbooks containing:

Research
Layout designs
Finished digital versions
3D labels and bags
3D Logos
Compare and contrast of method materials, equipment, including COSHH
guidelines on health and Safety.

Criteria covered by this task:

To achieve the criteria you must show that you are able to:
Explore materials and Techniques effectively

Criterion
reference
LA1.M1

Explore graphic design processes effectively

LA2.M2

Conduct competent research and record appropriate

visual and other information from primary and
secondary sources in response to a pre- defined brief

Produce effective and varied developmental work

and a final product to meet a brief

Compare and contrast experimental, development

and final creative works.

Unit

LA3.M3
LA3.M4
LA4.M4

Extended Tasks
Research van livery, staff dress codes and shop signage for your fashion label.

Independent research
Layout designs for all
Finished digital versions
Evaluation of full process what went right and wrong, what changes did you
make and why you feel your final outcomes work in relation to the brief
given.

Criteria covered by this task:

To achieve the criteria you must show that you are able to:
Integrate materials and techniques creatively and
independently
Integrate graphic design techniques and processes
creatively and independently

Unit

Criterion
reference

LA1.D1

LA2.D2

Conduct independent research and record appropriate visual

and other information from primary and secondary sources

LA3.D3

Produce imaginative and varied developmental work and

final product to meet a brief

LA3.D4

Evaluate experimental, development and final creative

works.

LA4.D4

English knowledge and skills signposting

GCSE English subject content area
The topic areas below are drawn from the GCSE English subject criteria.
2 express ideas and information clearly, precisely, accurately and appropriately in spoken
and written communication
5 explore questions, solve problems and develop ideas
In writing, learners should write accurately and fluently:
15 choosing content and adapting style and language to a wide range of forms, media,
contexts, audiences and purposes
16 adapting form to a wide range of styles and genres.
Mathematics knowledge and skills signposting
GCSE mathematics subject content area
The topic areas below are drawn from the GCSE mathematics subject criteria.
1 understand number size and scale and the quantitative relationship between units
7 understand and use direct proportion and simple ratios
Functional Skills standards for English level 2
Reading
Select, read, understand and compare texts and use them to gather information, ideas,
arguments and opinions
Writing
Write a range of texts, including extended written documents, communicating information,
ideas and opinions, effectively and persuasively
Functional Skills standards for mathematics level 2
Representing
Identify the situation or problems and identify the mathematical methods needed to solve
them
Select a range of mathematics to find solutions
Analysing
Apply a range of mathematics to find solutions
Use appropriate checking procedures and evaluates their effectiveness at each stage
Interpreting
Interpret and communicate solutions to multistage practical problems in familiar and
unfamiliar contexts and situations
Draw conclusions and provide mathematical justifications

This brief has been checked prior to being issued to students:

Assessors Signature: anthony.bowman@liv-coll.ac.uk

Date: 22/02/2016

Internal Verifiers Signature: brian.roberts@liv-coll.ac.uk

Date: 22/02/2016

Please Note: All work should be completed and handed in to the assessor on or before the
approved deadline.