READERSHIP

From age 18 to 45, our readers reflect the diversity of our

content they have a wide range of interests, come from
a variety of backgrounds and urban communities as well
as areas outside the city.

ADVERTISING RATE CARD

Based out of Calgary, BeatRoute Magazine began in
2004 as an alternative music publication. Since then it
has grown to become a community-focused cultural
magazine that covers a diverse range of art, music
and entertainment in the following areas:

CITY and ARTS

Community events and lifestyle

Festival coverage
Contemporary dance, theatre and visual art
Literature, comics and graphic novels
Food and beverage profiles
Fashion and photo essays
Sex column

FILM

Coverage of local, regional and international

films and filmmakers
Festival coverage
Video and TV previews/reviews

MUSIC

Coverage of local, regional and international artists

ROCKPILE: indie, punk, experimental
SHARPNEL: metal
JUCY: hip-hop, electronic, dance
ROOTS: blues, jazz, country, folk
Record reviews
Live reviews

THEME ISSUES

January - High Performance Rodeo

April - Calgary Underground Film Festival (CUFF)
June - Sled Isand Music Festival
July - Calgary Folk Festival
September - Calgary International Film Fesitval (CIFF)

DISTRIBUTION AB ISSUE 15,000

Calgary: 12,000 copies of the publication are distributed

each month to 700 locations throughout the downtown
core, along 17th Ave. SW and the Beltline, Kensington,
Inglewood, Bridgeland, Marda Loop and south along
Macleod Tr.
Edmonton: 2,000
Banff/Canmore: 500
Lethbridge: 500

PUBLISHING DATES 2015-16

Month

Booking Dealine

Material Deadline

NOVEMBER
DECEMBER
JANURARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER

Oct. 19
Nov. 21
Dec. 17
Jan.20
Feb. 21
Mar. 20
Apr. 17
May 22
June 19
July 17
Aug. 21
Sept. 17
Oct.16
Nov. 20

Oct. 21
Nov. 25
Dec. 30
Jan. 20
Feb. 24
Mar. 23
Apr. 20
May 25
June 22
July 20
Aug. 24
Sept. 2O
Oct. 19
Nov. 23

CONTACT
Advertising
RON GOLDBERGER
ph: 403-607-4948
email: ron@beatroute.ca

Editorial
BRAD SIMM
ph: 403-829-7424
email: brad@beatroute.ca

BeatRoute encourages all vendors to submit any pertinent information on

upcoming events and activities related to arts, entertainment and culture to
editor@beatroute.ca

PRINT RATES

ONLINE RATES

SIZE

1x

FREQUENCY
3X
6x

1/8 page

300

270

240

210

Leaderboard

1/4 page

500

450

400

350

728 x 90 px

1/3 page

625

565

500

440

1/2 page

750

675

600

525

2/3 page

950

855

760

655

full page

1,300

1170

1040

910

DPS

2,400

2160

1920

1680

12x

SIZE

Big Box
250 x 277 px

Sidebar

250 x 377 px

CPM

cost per
1000 impressions

FREQUENCY
5,000
10,000

20,000

CPM

CPM

23

115

230

460

25

125

250

500

28

140

280

560

COLOUR + 10%
POSITIONING + 20%

AD MATERIAL SPECS:
JPEG and TIFF @ 200 ppi
PDF Press Quality
1/8 Page
5.0 x 2.875 ins.

1/4 Page Square

5.0 x 5.75 ins.

1/4 Page Sidebar

2.4 x 11.25 ins.

1/3 Page Sidebar

3.3 x 11.25 ins.

1/2 Page Vertical

5.0 x 11.25 ins.

1/4 Page Banner

10.25 x 2.875 ins.

1/3 Page Banner

10.25 x 3.5 ins.

1/2 Page Horizontal

10.25 x 5.0 ins.

2/3 Page Vertical

6.75 x 11.25 ins.

Full Page
10.25 x 11.25 ins.

CPM