MTF

MONGOLIAN TELEVISION FORUM

2016
MONGOLIAN
TELEVISION FORUM
Feb 25-26th Ulaanbaatar

CONTENT VALUE

IN MONGOLIA

MONGOLIAN TELEVISION FORUM 2016

Practical information

Foreword

Presenters & Panel Moderators

Studios

MONGOLIAN TELEVISION FORUM 2016

MONGOLIAN TELEVISION FORUM 2016

FOREWORD

WELCOME TO THE THIRD ANNUAL

MONGOLIAN TELEVISION FORUM!

OPENING HOURS

NETWORKING EVENT

AT YOUR SERVICE

very year the aim of the forum is to

improve and better our creative
industry. Forum attendees get to
interact with format and content
distributors around the world. The forum
serves to work as the platform for
creativity to foster while sample the best of
production works from our friends in the
business.
3 years ago we gathered under the theme
World TV Trends. Last year the
momentum continued with Sustainable
development for Mongolian TVs. We
chose to frame our dialogue and
discussions around Content value in
Mongolia this year. We believe the subject
is at the heart of the matter when it comes
to broadcast business and legal
framework that is much needed in our
industry.
Thank you for coming and supporting the
forum on its mission to better television in
Mongolia.

Mongolian Television Forum

Executive Director
Bat-Erdene G

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PRESENTERS &
PANEL MODERATORS

Live Oscar /Sunday February 29, 2016 from 6am-1pm/

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bomanbridge

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JADAMBAA TSAGAAN-UVGUN
Chairman, The Information Technology, Post and
Telecommunication Authority (ITPTA)

Mr.Jadambaa Tsagaan-Uvgun is the Chairman of Information technology, Post and

Telecommunications Authority, an executing agency of the Government of Mongolia.
His background is a lawyer and he started his career as a lecturer and researcher at
the Political Education Academy in 2004.
Mr.Jadambaa is a founder of the Institute of Global Leadership Foundation and was
a Director of this Institute from 2006 to 2008. Through the Global CEO project, he
has demonstrated opportunities for well being and successful businesses in Mongolia.
Meantime he has been served as a Secretary of the Democratic Party of Mongolia
which made his political career successful.

BALGANSUREN BATSUKH
Chairman, Communications Regulatory Commission,
Mongolia (CRC)

Mr. Balgansuren Batsukh is a chairman of the Communications Regulatory Commission

of Mongolia, and was appointed in October 2012. Prior to this role, he worked as an
advisor in the State General Prosecutor's Office.
From 2006 to 2009, he worked as a Director of IP Network Division in the ICT & Post
Authority (ICTPA), the Government of Mongolia, and before that he worked as an
Executive Director, NewCom Technology LLC, and an engineer and a director of a
Division, the MiCom Company (the ISP) in Mongolia Telecom JSC .
He started his career as an IT engineer for DataCom Company, the first internet
provider of Mongolia after his graduation from the Mongolian University of Science
and Technology (MUST) in 1995. He is one of leading engineer, specialist, and pioneer
in connecting Mongolia to the Internet.
B. Balgansuren has 19 years of experience in network engineering, system
administration and consulting in enterprise system planning & analysis, architecture,
design, development, and executive management in the ICT sector.

MONGOLIAN TELEVISION FORUM 2016

PRESENTERS &
PANEL MODERATORS
BAYARBAT ARIUNBOLD
Executive Director of Media Group

Bachelor of Business Management

Bayarbat has been working in the media field solely for the last three years out of his 12
years work experience in Communication and Information technology.
He has succeeded in many projects in the sector and played in a main role of
introducing the IPTV and OTT technology in Mongolia for the first time. He is Executive
Director for Media Group, which involved operations of a group of traditional media
broadcasters in Mongolia including websites and social networks.

G.AMARCHINGUN
Director of Product Development, Skytel
Group

He is in charge of marketing and business strategy of Skytel and Skymedia. Since 2009,
he has been working for ICT industry and introduced lots of market leading products.
He has also experienced in retail, distribution, service, property development, and food
production industries.
The challenge is to develop Skymedia into Mongolian digital mall from triple service
provider.

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PRESENTERS &
PANEL MODERATORS
KHOSBAYAR BAATAR
General Director of ProMedia Network LLC.

Bachelor in Journalism at the National University of Mongolia in 2003

The Head of Monitoring Committee of Mongolian TV Broadcasters' Association since
2015
Founder of V studio, which operates in the field of advertisement, video content and
public relations consulting. V studio and VTV HD TV are subsidiaries of Promedia
Network LLC.

AMUNDRA AMARTUVSHIN
CEO of Mongol Mass Media LLC

MONGOLIAN TELEVISION FORUM 2016

IDER SAMBUU
Senior marketing officer, Golomt bank

Ider has been working in media and marketing management for 11 years.
He has a master's degree in MBA from Institute of Finance and Economics.
He worked as a journalist with TV9, BTV and manager with Breakthrough
communications.
Mr Ider has been a senior marketing officer of Golomt bank since 2011 and an adviser
of Mongolian Industrialization Development Center since 2014.

JAMIYANSUREN BATBAATAR

Head of Broadcasting Committee in Media council of Mongolia, Board Member

Confederation of Mongolian Journalists, Professor of journalism
He was working as a head of journalism department of MNUE and journalisteditor at Mongolian national broadcaster, chief-editor ''Tsagiin toli'' newspaper and
''Tentsver'' online.

In 2009 Amundra Amartuvshin led a project to found media group "Bodi International"
LLC and since 2010 has started working as a CEO at Mongol Mass Media LLC.
Affiliate companies that are under his management such as Edutainment TV, Eagle
News TV, Live TV, www.Eagle.mn, Toim Inc LLC (Toim magazine), Box Network
(specialized channels Sportbox, Moviebox, Ebox, Documentarybox), Khulancontent LLC
(on air, operates in content aggregator) are operating successfully and stable in media
market.
These companies produce contents, supplies and distributes them and operate to
provide Mongolian contents with specific national identity to world media market with
high technological requirements and continues to respect the intellectual property rights
of copyright by cooperating with worldwide known international news agencies and
buying the rights.

LHAGVA ERDENE
Executive Producer of News, Mongol TV

Lhagva has been trained in "Business and Financial Journalism" at the University of
Hong Kong's "Journalism and Media Study Centre" on a prestigious "Rotary
Ambassadorial Scholarship."
Previously he was interpreter for HK Judiciary, assistant to Deputy Minister of Finance
and coordinator for the CEO club of Mongolia.
He was recently voted in to serve as ethics committee member in media ethics council
of Mongolia and is a Global Shaper with the World Economic Forum.

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GOMBOJAV OTGONBAYAR
Managing Director, Maxima Media

After graduating Institute of Finance and Economy majoring in Business Administration,

Gombojav Otgonbayar worked as marketing specialist in various sectors such as
Finance, Communication and Media. Since he joined Maxima Media in 2012, just when
the company firstly introduced Television Audience Measurement, he was in charge of
training and supporting the clients to effectively use TAM service in their operation.
Within the scope of his work he wrote more than 20 articles and papers about
Mongolian TV sector and its trend, which was published locally and in foreign
professional magazines. Also, he worked as senior researcher and analyst in Maxima
Consulting, the holding company of Maxima Media, where he is in charge of market
research; among various kinds of researches he takes part.
He is now Managing Director of Maxima Media.

O. Adiya
Director of Policy and Advocacy for the American
Chamber of Commerce in Mongolia

Mr. O. Adiya is the Director of Policy and Advocacy for the American Chamber of
Commerce in
Mongolia responsible for designing, building and implementing the advocacy efforts of
Policy issues.
Adiya has extensive work experience in the private sector with Oyu Tolgoi, the
government, and
a number of development agencies including EBRD, UN and the SDC.
Adiya holds MBA from the University of Sheffield in UK. He obtained a thesis with
distinction.

MONGOLIAN TELEVISION FORUM 2016

Gantulga B
Executive Director and member of the Board of
Directors, Mongolmilk
Mr. Gantulga B. is economist and marketer started his career in 2004 from XacBank. In
XacBank he worked as Card Center manager, Customer Service Center Director, and
Marketing Division Director. From 2009 he started working in Monnis Group as
Marketing Division Director, and Chief Operating Officer. In 2014 he became Chief
Executive Officer and Board member of Suu JSC. Currently he is Chairman of board in
Duulian-2020, Board member of MNCCI, Fencing Association of Mongolia and Ard
Insurance.

GANTULGA. L
Head of Regulatory Department, the Communications Regulatory
Commission of Mongolia
MBA, Kyung Hee University, Republic of Korea in 2006.
He worked in the management of Mongolia Telecom Company, the State-owned
enterprise for several years before joining to the CRC in 2013.
A specialist of competition for the Price and Tariff Regulatory Department, CRC in
2013. He has been working as the Head of Regulatory Department since 2014. He has
been working in the sector for 10 years.

BAT-ORGIL NERGUI
Content acquisition manager, Skytel Group

Occupation: Business administration

Working experience: 10 years' experience Telecommunication and Information
technology sector
Current working title: Content acquisition manager, Product development division

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MYAGMARDORJ ERDENEBAYAR
Chief Executive Officer in the Industrial Property and Copyright
Department of IPO, Government Agency of Mongolia

MONGOLIAN TELEVISION FORUM 2016

Mark Huang
Representative of the Taipei Trade and Economic Representative
Office in Ulaanbaatar

Master of Laws at the National University of Mongolia in 2006

Master of State Management in the State Management Academy in 2012
Lawyer at Legal Advisory Department, Governor's Office of Darkhan city and Arbitrator
and codifier of Zavkhan Provincein 1987-1990
Judge at the Court of Zavkhan Province in 1990-1995
Legal specialist in the Intellectual Property Office of Mongolia, Government Agency of
Mongolia in 2008-2010
The Chief Executive Officer of the Copyright Department of IPO, Government Agency
of Mongolia in 2010-2015
Chief Executive Officer in the Industrial Property and Copyright Department of IPO,
Government Agency of Mongolia in 2015- up to present

Mark Huang is the Representative of the Taipei Trade and Economic Representative
Office in Ulaanbaatar. He has worked in public service for nearly three decades,
serving at various important positions at local and central governments of Taiwan
before arriving in Ulaanbaatar in December 2015.
As the director of the Representative Office in Ulaanbaatar, Mr. Huang aims to
promote even closer relations between business and people of Mongolia and Taiwan.
In his spare time, Mr. Huang loves to play the saxophone, often performing for charity
at local communities in Taiwan with his band of friends.

CHINZORIG GANBOLD
Director of the Policy and Planning Department
Information Technology, Post and Telecommunications Authority
(ITPTA)

Gunjidmaa Gongor
head of Research and Information department of
the Mongolian Press Institute and a board member of the Media
Council of Mongolia

Since starting his career as an IT engineer in ICT industry 10 years ago, Chinzorig
Ganbold had tested himself as an entrepreneur with few IT startup businesses and
leveraged his experience to consult Asian Development Bank and Financial
Regulatory Commission of Mongolia on developing Mongolian capital market
through ICT.
After being appointed to his current position, he has being leading the working
group on Broadcasting Law. Through this Law, he and his team are aiming to foster
fair competition, attract investment and raise standards in Broadcasting Industry in
Mongolia.

Gunjidmaa Gongor's profession is sociologist and journalist. She got a

Master of Business Administration; currently she is studying at PhD
program as a social science in MNU. She has coordinated successfully
over 100 researches and training projects to support an independent
and professional journalism while she was working in the Mongolian
media sector for last 15 years. For instance, Mongolian Media Today
annual statistical data book, Audience survey in media industry and
Media Critical Criticism etc. Recently, she is working on Mongolian
media self-regulation formation and Media Ownership Transparency
studies.

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Tamir U
Vice Chairwoman of Board Members, Media Council of
Mongolia
Tamir U has 6 years' experience in broadcasting regulation out of 31 years in ICT
Policy and Regulation.
Director General of Regulatory Department, CRC of Mongolia
Adviser to CEO, Mongolia Telecom
Since 2013 Capacity building on ICT and Boardcasting Companies and
Consultancy Service on Legislation and Management
Founder of ICT Capacity Strengthening Forum
Since 2014 Initiator and Vice Chairwoman of Board Members, Media Council of
Mongolia
Academic background:
Master of Engineering in Telecommunication
Master of Management
Graduand for PhD, Academy of Management

Dangaasuren NARANTUYA
Member of Ethics committee of Mongolian Media Council

Graduated from Moscow University as journalist.

Worked at Mongoliin sport, Unuudur, Khudulmur newspaper and
MONTSAME news agency.
Since 2004 working as Deputy Editor of Ardyn Erkh daily newspaper and Vice
Director of NEWS Agency.

MONGOLIAN TELEVISION FORUM 2016

ULAMBADRAKH MARKHAAKHUU
TV EXECUTIVE

Ulambadrakh has been with Media Group LLC since 2006 as CEO of the group's
television network, NTV. As CEO, he has made it his priority to raise the company
standards by establishing the principles of independent journalistic values: accuracy
and objectiveness. While the media field is a very competitive and rapidly growing
market, Ulambadrakh has been able to create stability within the network and give NTV
a competitive edge by creating 8,000 minutes of original programming per week,
effectively raising its network ratings. Ulambadrakh headed one of NTV most popular
programs, "The World of Mongolia Families" which received high praise and captured
audience attention nationwide. In addition, in accordance with raising company
standards, Ulambadrakh also worked to eliminate copyright violations within the
company by being the first network in Mongolia to obtain the official rights to
broadcast Germany's Bundesliga. As well as establishing a content exchange with
Japanese television NHK.

Jeeyoung Lee
Heads of the format sales team of Endemol Shine Group,
Asia office
Jeeyoung Lee was Shine International director of North and South-East Asia prior
to the company merger with Endemol. Lee now heads the format sales team of
Endemol Shine Group - Asia office, based in Singapore.
She joins from Viacom International Media Networks where she was responsible for
international programme sales across Asia. Before Viacom, Lee worked for CJ
Entertainment & Media as head of global business development.

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CEO of Mongolian Television Forum

Vice President of policy and strategic planning at MongolTV
Executive Producer of Mongolia's Got Talent

Jargalsaikhan Dambadarjaa
Economist, journalist, host

Mr. Jargalsaikhan Dambadarjaa (known as Jargal DeFacto) is an independent

economist and media representative of Mongolia. He is the host of Interview DeFacto, a
weekly television talk show broadcast on Eagle News, MNB and NTV in Mongolia,
featuring distinguished Mongolian and English speaking guests from across the globe.
Jargal also hosts Radio DeFacto, a live radio talk show aired daily on Business Radio
98.9FM, where he invites on air discussions of his most recent articles with listeners.
Jargal has a long career history in the industry including CEO positions in banking and
financial institutions, public office (Head of FIFTA, Board of Foreign Investment of
Mongolia), tourism and petroleum sectors. His volunteer and board positions include
Mongolians for Fair Taxes and Wise Spending, Mongolian Taxpayers Association
(President), Mongolian National Committee for Pacific Economic Cooperation MONPECC (General Secretary), Mongolian Association of State Alumni MAS
(President), Moscow State University Mongolian Alumni (President), Silk Road
Foundation (Chair) and The Economic Club of Ulaanbaatar (President).

MONGOLIAN TELEVISION FORUM 2016

Nicholas Dale
Vice President, Digital Partnerships & Brand Licensing for
FremantleMedia Asia

Nicholas Dale is the Vice President, Digital Partnerships & Brand Licensing for
FremantleMedia Asia, based in the company's offices in Singapore.
At FremantleMedia Asia, Nick is responsible for leading the brand building strategy
for the company's entertainment properties on a pan-regional basis and in
coordination with local staff, broadcasters and production partners. This includes
pursuing new opportunities and business ventures in the digital and technology space,
social media partnerships and brand licensing based on their television franchises.
These global franchises include Got Talent, Idols, The X Factor, The Price is Right, and
Family Feud.
Originally from Los Angeles, California, U.S.A., Nick is a graduate of the University of
Southern California with a degree in Business Administration.

PRESENTERS &
PANEL MODERATORS

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Khulan Jugder
Editor-in-chief, Eagle News TV

Khulan Jugder graduated with BA in Journalism from University of the Humanities and
MA in Journalism from University of London (2015).
She previously worked as a journalism instructor at University of the Humanities and
also worked as a contributor at Unoodor daily newspaper, Gereg, Gyalbaa,
UndestniiToim and Goodali magazine. Besides, she was an interpreter for Reuters team
in Mongolia in 2012-2013.

Bayarmagnai Galsansumya
Director of Sales and Marketing, APU Trading

Bayarmagnai G has been working at the APU Trading LLC for 8

years since 2008.

Alex Oe
Asia Distribution VP of Legendary Television

Alex Oe is Asia Distribution VP of Legendary Television. His main role is to distribute

Legendary Television series to Asian countries. Prior to Legendary Television, Alex was
Director of Sales for CJ E&M Corporation.

MONGOLIAN TELEVISION FORUM 2016

Tuul Purevsuren
Managing Director, Y&R Mongolia Agency

Tuul has been working in banking and finance and consumer goods
industry specially focusing on advertising and marketing strategy since
1999. She has taken on her current role at Y&R Mongolia leading
marketing agency from 2014. Y&R Mongolia is subsidiary of Y&R
Advertising group under WPP group of companies.

Otgonbat Nanzaddorj
Production Director, Edutainment TV

2011 Producer in chief of Edutainment TV

2014 Production Director of Edutainment TV
2016 Executive Director of Hulegu Pictures

Mendbayar Naidansuren
Executive Director, Ger Content Group

2011-2015: Executive Director of Edutainment Television

2016-Present: Executive Director of Ger Content Group LLC

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Nomin Chinbat
Executive Director, MongolTV

Nomin created Mongol TV, in 2009, which quickly developed into most viewed
independent channels in the country. Nomin produced Mongolia Got Talent to inspire
the unity of the Nation and showcase uniqueness of the Mongolian culture to the World.
She was elected as founding Chair of the Mongolian Media Council, the first selfregulatory body in the history of Mongolian journalism in 2015, in recognition of her
vision to create a legal environment for non-biased journalism. Fun Fearless Female
2011 - Cosmopolitan; Journalist of 2012 Mongolian Journalist's Association; 25
Powerful Women in Global TV by Hollywood Report 2013; Power-List 2014 Channel
News Asia; Female Entrepreneur 2015 MNCCI.

Gyeong-Min MOON
Director of Distribution & Business Development, North Asia

Gyeong Min is responsible for the sales success on Bomanbridge's expanding

catalogue, as well as identifying Korean formats and production talent for International
Development and Distribution. He also leads co-production projects with an ever more
ambitious Korean media landscape. Previously, Gyeong-Min has held positions such as
Senior Acquisition Manager for the broadcaster TCAST, a joint venture with FOX Korea.
He was also part of the Munhwa Broadcasting group, specifically managing
acquisitions over the channel MBC Plus Media. In 2002, he introduced the first
Japanese Drama "Yamatonadeshiko" from FUJI TV Japan to air in Korea

MONGOLIAN TELEVISION FORUM 2016

PRESENTERS &
PANEL MODERATORS
Yosup Kim
CEO of Bloomsbury Partners, Bloomsbury Resources Limited,
Bloomsbury Media

2003~Now: Founder and/or CEO of Bloomsbury Partners, Bloomsbury Resources

Limited, Bloomsbury Media.
1996~2002: Samsung Securities Co., Ltd.
1992-1994: The 1st Signal Brigade, the 8th U.S. Army,
Intro Company
Bloomsbury Partners (Established Year 2003) : Investment holdings which owns and
runs:
1) Bloomsbury Resources Limited - Digital & Television Content Licensing &
Distribution
2) Bloomsbury Media Co., LLC - Theatrical Distribution
3) Screen Solution Inc.- Cinema Screen Manufacturing
4) Ray & Resources Limited - Cinema Equipment Distribution

Enkhzul Altai
Director of MN25 Television

Enkhzul A got involved in student exchange program which sponsored by

governments and studied at the University of Seoul. She graduated from Foreign
Language and Culture school of MNU.
Director of MN25 Television since 2011.

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STUDIOS

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MONGOLIAN TELEVISION FORUM 2016

About bomanbridge Media

Bloomsbury Partners
Bloomsbury Partners (Established Year 2003) : Investment holdings which
owns and runs:
Bloomsbury Resources Limited - Digital & Television Content
Licensing & Distribution
Bloomsbury Media Co., LLC - Theatrical Distribution
Screen Solution Inc.- Cinema Screen Manufacturing
Ray & Resources Limited - Cinema Equipment Distribution

Bomanbridge Media is a leading Singapore-based distribution and production company,

exclusively representing renowned programming from around the world. The company's team
earned a stellar reputation in the region as the go-to people to get deals done. Its diverse catalogue
currently holds over 5,000 hours of top quality programming consisting of Formats, Lifestyle, Factual,
Drama, Kids and Educational. Serving as both brand strategist and program distributor for entry
into the Asia Pacific markets, the acquisition team continually handpicks select products for multiterritory acquisition and distribution. Following significant investment in 2014, Bomanbridge has
expanded into original production and format development as well as opened offices in Mongolia,
Korea and India to strengthen its Asian roots.

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MONGOLIAN TELEVISION FORUM 2016

Legendary Entertainment is a leading media company

with film (Legendary Pictures), television and digital
(Legendary Television and Digital Media) and comics
(Legendary Comics) divisions dedicated to owning,
producing and delivering content to mainstream
audiences with a targeted focus on the powerful fandom
demographic.
Through complete or joint ownership, Legendary has built
a library of marquee media properties and has
established itself as a trusted brand which consistently
delivers high-quality, commercial entertainment including
some of the world's most popular intellectual property.
In aggregate, Legendary Pictures-associated productions
have realized grosses of more than $12 billion worldwide
at the box office. These global franchises include Got
Talent, Idols, The X Factor, The Price is Right, and Family
Feud.

FremantleMedia is a global content company with a network of offices across 29 markets.

We create, produce and distribute some of the best-known and most-loved content in the world
across traditional TV and digital platforms. Our titles range from Got Talent, Idols, The X Factor, The
Price is Right and Family Feud.
We make over 10,000 hours of programming a year and have more than 20,000 hours of
programmes in our catalogue.

Legendary Entertainment is a leading media company with film (Legendary Pictures), television and
digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated
to owning, producing and delivering content to mainstream audiences with a targeted focus on the
powerful fandom demographic.
Through complete or joint ownership, Legendary has built a library of marquee media properties and
has established itself as a trusted brand which consistently delivers high-quality, commercial
entertainment including some of the world's most popular intellectual property.
In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12
billion worldwide at the box office. These global franchises include Got Talent, Idols, The X Factor, The
Price is Right, and Family Feud.

AsiaSat operates six in-orbit satellites, AsiaSat 3S, AsiaSat 4, AsiaSat 5, AsiaSat 6, AsiaSat 7 and AsiaSat 8 with
high-powered C and Ku-band beams covering multiple regions including: East Asia, South Asia, Australasia,
Middle East and South East Asia regions. AsiaSat's next satellite, AsiaSat 9, is planned to be launched in late
2016/early 2017. This new satellite will further expand AsiaSat's capacity in the region.
AsiaSat is the most watched satellite TV distribution platform in Asia. AsiaSat provides access to millions of
viewers, via pay TV platforms, terrestrial networks, hotels and direct to home reception. AsiaSat also delivers
reliable, cost effective and customised transmission solutions, serving mobile backhaul and VSAT networks for
mission critical applications across industries including aviation, maritime, transportation, oil and gas.

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MONGOLIAN TELEVISION FORUM 2016

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