marcus evans

Upcoming India Conferences

Urban & Housing Development Conference 2012
Making Cities Work by engineering long term strategies to counter unparalleled population growth, prevent urban sprawl thereby
creating sustainable communities
15th 17th October 2012 Delhi
marcus evans takes great pride in organising our Urban Development & Housing large scale event which is scheduled to be held in Delhi, India from 15th-17th
October 2012.
Urbanisation in India has occurred more slowly than in other developing countries. In the past five decades, Indias population has grown two fold; however urban India
has grown by nearly five times. This has created great pressures on the cities and the biggest challenge of Making Cities Work with adequate infrastructure that is
at par with global standards. In the recent budget, there has also been a push for affordable housing where the Government has extended further tax incentives and
subsidies for developers and also allowed for ECBs to be routed through the National Housing Bank.
Address burning issues, implement cutting-edge strategies, benefit from real international and local case studies on urban planning, infrastructure development and
financing as well as affordable housing projects at the Urban and Housing Development conference
A vision of this scale can only be achieved by transforming your ideas into action; whether you are a driver or an enabler of sustainable and inclusive city development,
this Urban and Housing Development conference is an excellent platform to network, exchange ideas, seek business opportunities and to tap into the experience of
key industry leaders.

Social Media Marketing

Meeting the new wave of social media equipped with tools and metrics to expand your reach into the market through integrating
traditional, web and mobile mediums
19th 21st November 2012 Mumbai
Social Media Marketing has given new dimension to the world of marketing. Organisations can no longer ignore the power of social media in their marketing
campaigns. A recent study by ASSOCHAM shows that companies spend around 30% to 40% of their marketing budget on Digital media and it will only increase over
a period of time. Businesses see social media as a critical platform to maintain their brand image. Businesses are revising their marketing strategies and the allocation
of spend, whether redirecting current budgets or otherwise to focus on social media. Social media has become more main stream as more and more consumers go
online. The more they share, the greater the need for brands to track. Social media itself is still in its infancy and the tools to track are in a neo-natal stage
marcus evans is pleased to announce an exclusive Social Media Marketing conference which will address your concerns on how to get it right on social networks.
Some key issues that would be addressed are Understanding and Measuring ROI, Reputation Management, CRM, Mobile Marketing, Integration of Multiple Channels,
E-Commerce model and many more...

Fraud Risk Management for Banking, Financial Sectors and Insurance

Combating fraud by implementing a robust fraud risk management framework to protect your bottom-line and reputation
22nd 23rd November 2012 Mumbai
Financial institutions are challenged today by creative criminals using sophisticated fraud tactics, evolving regulations and legislation, increasing pressure to release new
and innovative products, and the imperative to enhance customer experience to improve acquisition and retention.
Fraud is an ever-growing phenomenon all over the world and India has not been isolated. Awareness levels are increasing and so are the sophisticated fraudsters. Cyber
crime and mobile banking fraud takes the top position to the latest trend in fraudulent activities. The risk of fraud can be reduced through a combination prevention,
deterrence, investigation and detection methods. However, fraud can be difficult to detect because it often involves concealment through falsification of documents
and collusion among management and employees.
Very simply organisations who fail to prevent fraud will run in losses and suffer a reputation downfall. Therefore, it is important to place a strong emphasis on fraud
prevention which reduces the chances of fraud taking place. This event will focus on various prevention methods for sophisticated frauds and offer simple and
practicable solutions to deter fraud and maintain better image, reputation and revenues

Operational Excellence through Enhanced Workforce Competency

Unleashing the true potential of your workforce for increased productivity and profits
6th 7th December 2012 Mumbai
When the manufacturing industry is responsible for 75 percent of the index of industrial production, it is definitely the mainstay of the entire Indian industry. India is
witnessing a wave of growth and top
manufacturing leaders are fully determined to take advantage of the situation and ensure increase in productivity to meet the high demands from the consumers.
Manufacturing plants are aiming to reduce cost, optimise processes, increase productivity and unleash the competitive edge of their plants.
Labour cost adds up to be 50 percent of the product cost. As many manufacturing organisations have already implemented process deployments initiatives, emphasis
is now on the workforce of the plant.
This two day interactive conference will give you some of the best answers on how to unleash your human capacity to achieve higher productivity and operational
excellence. In the span of 2 days, we will be bringing some of the leading names of the industry to cover burning issues right from adopting effective change
management strategies to eliminating human variances in processes. Another not to-miss highlight of this conference is the full day training A Holistic approach to
reduce human variance to drive employee engagement, cultural shift and boost productivity. Dont miss out and join us at our Operational Excellence through
Enhanced Workforce Competency conference.

marcus evans
Upcoming India Conferences
Project Execution, Cost Control and Quality Management
Implementing efficient planning mechanisms, effective utilisation of mechanisation processes and proper resource management to ensure
optimum delivery of your projects
17th 18th January 2013 Mumbai
According to an industry report, in view of increased project delivery commitments and construction cost escalation, a significant number of projects scheduled for delivery
during 2011-13 are expected to face construction delays. Price escalation in material cost is an unanticipated as well as inescapable problem, enforcing developers to
withdraw interest from projects and has become another important reason for project execution delays. A key area of concern is the steady increase in the quantum of
stalled projects to Rs. 4.17 trillion in September 2011from Rs. 2.94 trillion in September 2010, representing a 42% increase on a y-o-y basis (15% on q-o-q basis).
Consequently, the y-o-y revenue growth of construction companies in Q1/Q2 FY 12 has been the slowest as compared to the past few years. The reduced pace of
execution is also evidenced by the significantly lower y-o-y growth of 2.7% (at FY 05 prices) in construction GDP in H1 FY 12 as compared to 7.2% y-o-y growth in H1
FY 11
marcus evans is pleased to anounce an exclusive training on Project Execution, Cost Control and Quality Management which would provide strategies and learnings
on ways to tackle your project challenges.

Consumer Insights & Shopper Marketing

Generating extraordinary and powerful shopper marketing strategies that capture buyers and deliver outstanding long term revenue
growth
21st 22nd January 2013 Mumbai
The consumer market in India is booming and has led to foreign investments and changes in shopper demographics. The competition level in the urban markets has
gone to such an extent that there is a tough fight among the marketers to impress and attract shoppers within that shortest span of time spared by a shopper to look
at a product. Shoppers today are influenced by plethora of brands and spoilt for choice. A study by Deloitte stated that about 3,000 marketing messages a day reach
the average consumers and over 20,000 SKUs await shoppers in the supermarket. Shoppers are overloaded with information and messages to the point where they feel
overwhelmed, confused and even tired.
Trends have shown to include the use of multi-sensory experiences for shoppers. Retailers and brand owners can only capture the dollars of shoppers when they hit
bulls eye in understanding and going into the minds of shoppers through effective insights.
marcus evans training on Consumer Insights and Shopper Marketing will benefit marketers in understanding the step by step methodologies as well as new
techniques in order to gain a competitive advantage. This cutting edge course is based on the new techniques of neuromarketing in analysing consumer insights and
identifying effective strategies to increase ROI for your organisation. Participants will acquire the latest and advanced knowledge on the role of neuromarketing in
understanding consumer insights and implementing effective shopper marketing strategies to expedite shoppers decisions to purchase.

Effective Channel Management

14 & 15 February 2013 Mumbai
Indian organisations are innovating or diversifying themselves and customising their offerings to suit the increasing spending power of the consumers. Channel
management is a very important aspect for the companies since it is through these channels that they attain their sales targets. With so much competition in the
market there is a need to stay ahead of the race or else need to face the risk of losing out. marcus evans is pleased to announce an exclusive Effective Channel
Management training which will address your concerns on how to increase efficiency of your existing channel partners for better revenues.Some key issues that would
be addressed are Channel loyalty, Channel retention, Tapping tier II, tier III cities and the rural market, managing Channel conflicts and many more ...

For further information on the upcoming events, please contact Mark Christopher at MarkC@marcusevansin.com or call +60327236790