Executive Summary Startup Istanbul v1.2

Startup Istanbul 2015
STARTUP EXECUTIVE SUMMARIES
Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey
Contents
Workbuk............................................................. 1
Hajj Guider ....................................................... 33
Ponisha ............................................................... 2
TRIPMYDREAM ................................................ 34
Iconcrafts ........................................................... 3
SocialDice ......................................................... 35
Flatsocial ............................................................ 4
Picturesqe ........................................................ 36
Maktabkhooneh ................................................. 5
Portmanat ........................................................ 37
Barn Teknoloji A (10xzone) .............................. 6
Positive Energy ................................................ 38
SureGifts............................................................. 7
Rentn Connect ................................................ 39
Breeze ................................................................ 8
The Wall ........................................................... 40
WebHR ............................................................... 9
Sellbeing........................................................... 41
Moneyveo ........................................................ 10
Content Creator App........................................ 42
Simenty ............................................................ 11
Colombio.......................................................... 43
Security Wall .................................................... 12
Istemanikur ...................................................... 44
Sinemia............................................................. 13
Snackable News ............................................... 45
Flapus ............................................................... 14
Pandora............................................................ 46
OTA Expert ....................................................... 15
Tek Elektrik ...................................................... 47
Scorify .............................................................. 16
Seyahata .......................................................... 48
Sirius ................................................................. 17
SiteTrack .......................................................... 49
Ghost ................................................................ 18
SupplyVan ........................................................ 49
PiTalk ................................................................ 19
Dhaka Foodies ................................................. 50
Drop Resume.................................................... 20
Invidyo ............................................................. 51
WePress ........................................................... 21
Bukurye ............................................................ 52
Bookme ............................................................ 22
Flynance ........................................................... 53
Event You Make ............................................... 23
OhMyGuide...................................................... 54
Mall IQ, Inc. (AVeMe) ....................................... 24
Musicbeez ........................................................ 55
mytoddlr........................................................... 25
Transterra Media ............................................. 56
Donkey Republic .............................................. 26
Touchd ............................................................ 57
Takim Takip ...................................................... 27
Picus Security ................................................... 58
GamingBattleGround ....................................... 28
O2OLabs ........................................................ 59
Welcome .......................................................... 29
LastOda ............................................................ 60
Cloott Inc. ......................................................... 30
Yatrus Analytics ............................................... 61
Nims ................................................................. 31
Mosaikx ............................................................ 62
Expensya .......................................................... 32
LoyaltyPlant ..................................................... 63
Page | 1

The Inspiration Lab........................................... 64
My Smart Remote ............................................ 89
Smart Futuristic ................................................ 65
Webdilio LLC .................................................... 90
Indoora ............................................................. 66
InteraCta .......................................................... 91
Ceviri Dukkani .................................................. 67
Kolay IK ............................................................ 92
Segmentify ....................................................... 68
Hesapoder........................................................ 93
eListGuy (ELG, Inc) ........................................... 69
Fango ............................................................... 94
Yuzu .................................................................. 70
Hemodyn ......................................................... 95
Search in MENA ............................................... 71
Icerik.com ........................................................ 96
Mawdoo3 ......................................................... 72
Etkinlikcim.com................................................ 97
Pockee .............................................................. 73
Scorp ................................................................ 98
foona Review ................................................... 74
Taskulu ............................................................. 99
Evunto .............................................................. 75
Milestone ....................................................... 100
Melissa Climate ................................................ 76
Waveit............................................................ 101
NetGas.............................................................. 77
IoT Ignite ........................................................ 102
ElMzad.............................................................. 78
MakeRelay ..................................................... 103
Rezervista ......................................................... 79
ACL Teslim...................................................... 104
Aitomation ....................................................... 80
Koff Challengers ............................................. 105
Arastta .............................................................. 81
Pipo ................................................................ 106
Carmine ............................................................ 82
Sensmarine .................................................... 107
Namba Taxi ...................................................... 83
BDCABS .......................................................... 108
Couplinked ....................................................... 84
Deneyorum .................................................... 109
iGrow................................................................ 85
doThings ........................................................ 110
PBXDom ........................................................... 86
Bundle ............................................................ 111
Uplift Aeronautics ............................................ 87

Akhbar Rasmi ................................................... 88
Page | 1
Workbuk
Mobile | Turkey | Founded: 2015 | Recently Launched | www.workbuk.com
Workbuk is a mobile platform that allows anyone with a portfolio to easily create a custom mobile
application
Workbuk aims to change the way creative professionals share their portfolio. The company enables
photographers, fashion models, architects and others to create a custom mobile application to showcase
their portfolio, share their best work and promote through tools such as push notification and in-app
sharing. Unlike web-based portfolios, the predominant digital medium for sharing portfolios, Workbuks
custom mobile applications are flexible, easily shareable and accessible offline.
Business model
- Target customers: anyone who uses portfolios
to showcase their work, particularly
photographers, fashion models and architects
- Customer acquisition strategy: sell online and
partner with strategic businesses
- Revenue model: $99/month personal plan and
$299/month business plan
Market info
- TAM: $275 million in the US (~2.75mn
potential customers)
- Competitors:
o Adobe: one-size fits all type of mobile
solution
o Squarespace: focused on web-based
rather than mobile portfolios
o Others: primarily web-apps rather than
custom, built-for-mobile apps
KPIs
- 10 paying customers
- Koray Birands app (launched in 2013 before
Workbuk):
o 2,500 downloads and 1,800 app sessions /
month
Fundraising info
- No previous funding: currently sponsored by
Valensas (a mobile development house)
- Seeking ~$1.3 million for expansion into the
US and to cover next 18 months
Team details
- 6 team members (3 Co-Founders and 3 developers)
- Bulent Keles: Co-Founder, Product & Marketing
o Worked with 150+ brands over 7+ year advertising / marketing career
- Bilge Algul: Co-Founder, CEO
o Co-Founder of Valensas in 2006 with several successful spin-offs
- Akin Idil: Co-Founder, CTO
o Co-Founder of Valensas in 2006
Page | 1
Ponisha
Marketplace | Iran | Founded: 2013 | Growth | ponisha.ir
Ponisha.ir is a local online freelancing marketplace in Iran
Launched in early 2013, Ponisha is an online platform that enables small companies, startups and
entrepreneurs in Iran to outsource their projects online and create small jobs for freelancers all around
the country. Ponishas milestone payment and dispute system ensures that projects are completed before
freelancers are paid. All projects can be completed and delivered online and projects primarily include
translations, programming and design.
Business model
- Target customers: Start-ups, small companies
and freelancers
- Customer acquisition strategy: Affiliate
system, online advertising and customer
referral
- Revenue model:
o Take rate: 5% for companies and 5-10% for
freelancers (depending on subscription)
o Others: minimal upfront fee to list project
and monthly subscription fee for
freelancers ranging from ~$2-9/month
KPIs
-
67,000+ registered members

20,000+ projects submitted
4,000+ projects completed
GMV: $300k+ annual run rate
Growth: 90+% YoY GMV growth
Fundraising info
- No previous funding
- Seeking VCs as advisors limited immediate
funding needs
Market info
- Competitors:
o Parscoders: started 3 years before Ponisha
but failed to gain significant traction
o Service specific companies: i.e. Iran
Transnet for translation
Team details
- 6-7 person team that works remotely
- Nima Nourmohammady: Founder and Managing Director
o 10+ years of experience at Nestle primarily in sales and marketing
Page | 2
Iconcrafts
Enterprise App | Macedonia | Founded: 2015 | Recently Launched | iconcrafts.com/
Iconcrafts allows users to customize icons to suit their needs
Iconcrafts is a tool through which users can easily create custom icons by pairing over 1,500 icon symbols
with different backgrounds and different color variations. The tool was created after the team, which
previously started and sold Dryicons, received a lot of requests to modify static icons. Following the
refinement and ramp-up of the existing product, Iconcrafts intends to launch a 2nd product targeting
enterprise users through API available primarily to smartphone and web app builders, and design
prototyping tools.
Business model
KPIs
- Target customers: Designers, developers and - 350+ users (primarily free)

businesses (primarily in US and Europe)
- 70-80 of these use the app at least once a
- Customer
acquisition strategy:
Social
week
networks, existing customers with DryIcons,
Fundraising info
and advertising on relevant designers and
- No previous external funding
developers sites and magazines
- Not actively fundraising but will need funding
- Revenue model: Subscription plan ranging
for 2nd stage
from 1 month ($49) to 1 year ($199) access
Market info
- TAM: Significant market size Dryicons had
10,000+ customers
- Competitors:
o The Noun Project: Database of icons
contributed by the community
Team details
- Founding team previously founded Dryicons in 2007 and sold it in 2014
o Vanco Stojkov: CEO
o Krum Gjorgiev: CTO
o Meri Donevska-Kosturanova: Marketing / Communications
o Vane Kosturanov: Art Director
Page | 3
Flatsocial
SaaS | Turkey | Founded: 2014 | Recently Launched | flat.social
Flatsocial enables users to collect and publish different social media content in a smart, effective way
Flatsocial helps its users better engage the social media audiences by: 1) collecting content from various
social media sources using hashtags, profiles keywords and locations; 2) analyzing and filtering that
content; and 3) publishing that content on everything from websites to outdoor screens. Flatsocials smart
filters and data analytics ensures that only the best content is ultimately published. Flatsocials features
also include instant updates and the ability to launch Foursquare and Instagram campaigns.
Business model
- Target customers: All brands with a social
media presence
- Customer acquisition strategy: Advertising
agencies
- Revenue model: 3 monthly payment plans
offering different features and ranging from
$39 - $195 / month
KPIs
- 100+ users
- 10% users are paying customers
Fundraising info
- Seeking $500k primarily
purposes
for
marketing
Market info
- Competitors: Generally offer fewer features
o Postano
o ThinkUp
Team details
- 6 team members including 3 developers and 2 designers
- Alaattin Emre Elbeyolu: Founder and CEO
o Studying computer technology and information systems at Bilkent University
Page | 4
Maktabkhooneh
Education | Iran | Founded: 2012 | Growth | www.maktabkhooneh.org
Maktabkhooneh provides high-quality education online for free
Maktabkhooneh is an online education platform that offers free online courses from Irans top schools
and universities such as Sharif University of Technology and Tehran University to students around the
country. It also plans to offer specialized training and certification to better prepare students and
graduates for specific careers, especially in more technical fields. By working with both companies and
universities, Maktabkhooneh strives to create a more job-ready student body in Iran.
Business model
- Target customers: Students and anyone
hoping to seek better education
- Customer acquisition strategy: Organic
growth through word of mouth and searches
as well as hype from entering new universities
- Revenue model: None at the moment but will
charge for certification for specialized jobrelated training certificates
Market info
KPIs
- 1.2 million students / 100,000 registered users
- MAU: ~80-100k
- 170 courses available
Fundraising info
- Raised $150k in mid-2014 at a ~$300k
valuation
- Seeking $1 million for designing new types of
training and for growth
- TAM: 5 million undergraduate students in Iran

and over 15 million university graduates
working in companies
- Competitors: Maktabkhooneh is 10x the size
of the closest competitor
o Faradars.org
o Webyad.com
Team details
- 10-15 person team of people graduated or studying at the best universities in Iran
- Mostafa Hosseini: CEO and Co-Founder
o Bachelors in electrical engineering from Sharif University and currently pursuing an MBA from
Sharif University
- Mohsen Hejrati: Co-Founder
o PHD graduate from UC Irvine
- Hamed Tabatatabaei: Co-Founder
o Bachelors in electrical engineering from Sharif University and Masters in Computer Science from
University of Toronto
Page | 5
Barn Teknoloji A (10xzone)

Mobile | Turkey | Founded: 2014 | Launched | www.10xzone.com
10xZone is a cloud-based CRM & promotion platform for merchants to interact with and engage their
customers through mobile phones
The 10xzone platform allows merchants and brands to interact with and engage their customers based
on each customers visit history, purchase history, lifestyle, and personal preferences. 10xzone uses
beacon and geo location technology and proprietary proof-of-purchase technology to offer features such
as loyalty programs, punch cards, campaign management, surveys and more. The 10xzone technology can
be integrated into an existing app, used through the multichannel Kankam app, or rebranded by brands
into a white label app. Small retailers can start using 10xzone to offer the same services as larger ones
using the SaaS model.
Business model
- Target customers: Brands and merchants
- Customer acquisition strategy: retail contacts
through Envirosell
- Revenue model: $0.10 per active user / month
and $5,000 per campaign or white label app
rebranding
Market info
- TAM: All brands and merchants looking to
actively engage customers (100+ active
retailer apps)
- Competitors:
o Ibotta: rebate focused app offering cashback for user engagement
o Flok: loyalty programs for small brick-andmortar businesses
KPIs
- Kankam app has 25k installed users and 5-6k
active users (past 6 months)
- ~60% of users with active promotions in the
vicinity are active
Fundraising info
- Seeking $250k to further expand in Turkey as
well as enter the US market
Team details
- 2 of the founding team members (Hakan and Ahmet) previously founded Telcotank, a technology
management consulting company and have worked together for the past 12 years
- Hakan Dulge: Co-Founder
o 25 years of experience in ICT and telecoms including establishing 2 Turkcell JVs and MSN Turkey
- Ahmet Unver: Co-Founder, Business
o 25 years of experience in ICT and telecoms including Turkcell, Alcatel and Northern Telecom
- Halil Kutluturk: Co-Founder, CTO
o 15 years of experience in telecoms and programming, established telco operators and contact
centers around the world
Page | 6
SureGifts
FinTech | Nigeria | Founded: 2014 | Growth | www.suregifts.com.ng
SureGifts is the first and largest gift card aggregator and retailer in Nigeria
SureGifts creates, aggregates and retails gift cards for retailers across Nigeria and Kenya. Previously the
only form of gift cards in the Nigerian market was the prepaid debit card variety. SureGifts aims to create
a culture similar to that of the West where gift cards can be used for gifting, rewards and payment. Its
customizable gift cards are delivered electronically via e-mail or SMS, and physically, and can be used
digitally for e-commerce stores as well as at offline stores using SureGifts custom POS devices, which
enable verification and redemption.
Business model
- Target customers: Corporations looking to
reward employees, clients and customers;
individuals looking for gifts
- Customer acquisition strategy: Targeted
marketing / cold-calls focused on corporations
- Revenue model: 0-20% take rate on redeemed
gift cards, averaging 10%
Market info
- TAM: ~5% of total retail sales (based on US
market) / corporate sales to potentially >1
million businesses in Nigeria
- Competitors:
o Pre-paid debit cards
o eGiftAfrica: just launched in Kenya
KPIs
- Revenue: $600k annual run rate
- 70 organizations as customers
- 50+ retailers (11 e-commerce)
Fundraising info
- $300k funding round in April at a $1 million
post-money valuation
- Seeking $1.2-1.5 million for marketing, further
development in Nigeria and expansion into
other African markets
Team details
- Founding team members were previously early employees of Rocket Internets Jumia, Africas
largest e-commerce venture
- Olaoluwa Samuel-Biyi: Co-Founder, Finance role
o In addition to leading the business intelligence team in the production and purchasing
departments at Jumia, works on finance and strategy in the Office of the CEO at Venture Garden
Group, a mid-sized VC and technology company-builder
- Adeoye Ojo: Co-Founder, Marketing role
o In addition to leading the Marketing intelligence team at Jumia, worked as a marketing
consultant for United Bank of Aricas first e-commerce division
- Babafemi Lawal: Co-Founder, Operations role
o In addition to leading the Operations intelligence team at Jumia, worked as a retail manager and
data analyst at Samsung
Page | 7
Breeze
IoT | Germany | Founded: 2015 | Launched | www.projectbreeze.eu
Breeze offers cloud-based and data-driven environmental sensor networks that generate actionable
insights to help improve human health and productivity
As their MVP, Breeze developed air quality sensors. Breeze streams data gathered from these sensors into
a centralized cloud solution and uses smart algorithms to generate actionable insights about buildings,
cities and communities. Together with partners, Breeze can help create a healthier workspace and
environment. Breeze also has a marketplace where it can direct its customers to purchase products based
on the insights generated. Breeze is currently offered in Germany but has plans to expand into Asia and
the rest of Europe over the next year.
Business model
- Target customers: smart offices and cities
- Customer acquisition strategy: Trade fairs and
direct mail followed by direct sales calls
- Revenue model: 599 / sensor / year and 15%
take rate on marketplace sales, pay-per-use
developer API planned
Market info
- TAM: $682 billion smart city and smart office
market growing at a 14% CAGR
- Competitors: most existing sensor technology
companies are unable to aggregate data from
many sources to offer smarter insights
o Aclima: just launched
KPIs
- 6 paying office customers
- 1 non-paying city customer
Fundraising info
- Raised 70k of seed funding from the EUs
accelerator program, which is directly funded
by the EC
- Raising a 500k round for more development
into Germany and international expansion
Team details
- Robert Heinecke: Co-Founder & CEO
o Previously worked in consulting at Steria Mummert, adesso AG and others
- Sascha Kuntze: Co-Founder & CTO
o Previously worked in IT consulting at adesso AG, focusing on the energy and apartment sectors
- Jan Rbbelke: Co-Founder, Head of Embedded Electronics
o 10+ years of experience in the smart home technology space
Page | 8
WebHR
SaaS | Pakistan | Founded: 2011 | Growth | webhr.co
WebHR is a cloud-based, social HR platform targeted towards SMEs.
The WebHR software allows businesses to handle all functions of the HR department through a single
portal. Its offerings include 68 modules across the functions of recruiting, employee management, payroll,
performance, training, etc. with over 100 HR reports that can be generated. WebHR is offered in 7
languages and has 12,000 users across 190 countries.
Business model
- Target customers: SMEs with around 50-10
employees
- Customer acquisition strategy: Online
marketing through social media, SEO and
Google adwords
- Revenue model: $0.60 1.25 / employee
month for paying customers
Market info
KPIs
- 12k registered users with 200k employees
- 70-80% YoY revenue growth and 90-95% YoY
registered user growth
Fundraising info
- Seeking $2-3 million primarily for marketing
- TAM: $22 billion industry in the US

- Competitors: dont consider players targeting
large enterprises as competitors
o BambooHR
o Zoho People
o TribeHR
Team details
- 5 person team including 3 developers and one marketing person
- Naveed Memon: Founder, CTO
o Computer Science degree from University of Minnesota and previously started a software
company
Page | 9
Moneyveo
FinTech | Ukraine | Founded: 2013 | Growth | moneyveo.com
Moneyveo provides short-term micro loans directly to bank cards through a simple and fast online
application process
Moneyveo allows anyone with a bank card and an internet connection to apply and obtain a loan within
15 minutes and without stepping foot into a retail bank. Moneyveo uses data from the application process,
credit bureaus and 3rd party databases to review and approve the loan applications. In addition to being
in Ukraine, Moneyveo is opening a branch in Mexico and plans to further expand into emergin markets
going forward.
Business model
- Target customers: Individuals needing a shortterm micro loan
marketing (SEO, adwords, etc.), TV / radio,
event sponsorship
- Revenue model: interest revenue (effective
APR of >700%)
Market info
- TAM: ~5% of total population can have a need
for these types of loans (based on study in CA)
- Competitors:
o Wonga / Kreditech: have more capital and
markets but Moneyveos service is more
efficient in certain areas
o Lending companies / pawn shops
KPIs
- Revenue: $500k annual run rate
- ~$6 million loans originated every year
o 7,000 loans / month
o Average $70 / loan
o Average term of 15 days
- 20% QoQ loan amount growth
- 100k+ registered users
- 8k daily website visits
Fundraising info
- No previous external equity funding (only
bank loans)
- Seeking funding for international expansion
(~$1 million capital needed per new country)
Team details
- Michael Lyzanets: Co-Founder
o Worked in research at VTB Capital and has MSc in Management from London Business School
- Valeriy Muratov: Co-Founder
o Experience in asset management and investment banking
- Ivan Krivich: CEO
o 10+ years of retail banking experience including head of Collections Department at Ukrgasbank
- Alex Banasevich: CTO
o 6 years of experience in payday loan projects
Page | 10
Simenty
Enterprise App | Turkey | Founded: 2014 | Launched | mobildonustur.com
Simenty automatically creates mobile friendly versions of websites designed for web browsing
Simenty helps traditional websites move into the mobile era by making them more responsive and visually
appealing as well as more user friendly for mobile visitors. The online process is practically instantaneous
and actually converts the existing website rather than using preset patterns, which is what some existing
services do.
Business model
- Target customers: agencies and users with
blogs or webpages
- Customer acquisition strategy: online ads
- Revenue model: Charged based on complexity
of website with an average fee of $100 / site
Market info
KPIs
- 50+ paying beta customers
Fundraising info
- Previously raised ~$34k from the Turkish
government
- Seeking additional funding primarily for
marketing and further expansion
- Competitors: Offers more features at a lower

price point vs. global competitors
o Duda / bMobilized / GinWiz / Onbile
Team details
- 3 person developer team
- Ali Goksel Bektas: Founder / Developer
o Graduated from Afyon Kocatepe with a degree in Computer Programming
- Edip Enes Cakir: Developer
o Third year undergraduate student at Izmir Institute of Technology studying Electronics and
Communications Engineering
- Kivanc Gultekin: Developer
o Third year undergraduate student at Izmir Institute of Technology studying Electronics and
Communications Engineering
Page | 11
Security Wall
Enterprise App | Pakistan | Founded: 2014 | Launched | www.securitywall.co
Security Wall offers comprehensive online security testing, protection and optimization
Security Wall offers a full suite of cyber security features including: vulnerability assessment, penetration
testing, data analysis, malware protection, server hardening, bug fixing and more. The Pakistan-based
team has provided security testing services for over 100 companies including Adobe, eBay, Apple and
Microsoft. Security Wall aims to gain traction by educating the market on all of the security threats present
online.
Business model
- Target customers: Anyone with an online
presence, currently focused on government
entities, banks, and SMEs
advertising and direct sales through sending
proposals
- Revenue model: Subscription plan with three
levels of services ranging from $110 - $350 /
three months
KPIs
- Worked with 100+ companies
Fundraising info
- Seeking $50k for growth
Market info
- Competitors:
o Tranchulas / Rewterz
o FireEye
Team details
- 3 member team with experience in cyber security
o Babar Khan: Founder
o Ali Hassan Ghauri: Co-Founder
o Abdul Muqsit: Software Engineer
Page | 12
Sinemia
Entertainment | Turkey | Founded: 2015 | Growth | www.sinemia.com/
Sinemia is a nationwide subscription service that allows customers to redeem a movie ticket to any movie
every day
Sinemia is an exclusive membership through which subscribers can redeem up to one cinema ticket every
day for any movie, of any type (including IMAX and 3D), and at any theater in Turkey for a fixed monthly
fee. Together, the Sinemia mobile app and Sinemia debit card allow members to look up and redeem
cinema tickets immediately. The service is also attracting interest from corporations looking to add
Sinemia as a benefit for their employees.
Business model
- Target customers: Professionals over 25 years
old who want to feel privileged
- Customer acquisition strategy: Referral
programs, social media, local news media, ad
campaigns around blockbusters and partner
promotions (i.e. with Garanti Bank)
- Revenue model: Subscription revenue for 1-6
months ranging from ~$20-27 / month
KPIs
-
600 active subscribers

200 new subscribers last month
18% churn rate
Revenue: ~$300k annual run rate
Fundraising info
- No previous equity funding
- Seeking ~$150-$700k in funding for growth
Market info
- TAM: 15 million moviegoers in Turkey with 72
million tickets sold annually; 3 million moviegoers in target group of professionals
- Competitors:
o No similar service in Turkey compete
with traditional movie ticket sales
Team details
- 6 person team
- Rifat Oguz: Founder
o Industrial engineering background with work experience at Garanti Bank and Turkcell in New
Business Divisions
Page | 13
Flapus
Mobile | Azerbaijan | Founded: 2015 | Launching | www.flapus.com
Flapus is a productivity application that allows users to send reminders to each other, as easily as sending
text messages
Flapus makes it easy for users to send tasks and to ensure that the recipient is reminded of the task at the
appropriate time or location. Rather than expecting someone to put something on their to-do list, Flapus
allows users to directly create tasks for others and to choose when or where to remind them about it.
Users sign up on the app using their phone number and can immediately integrate existing phone contacts.
Business model
- Target customers: anyone using or looking to
use a task manager
- Customer acquisition strategy: SEO, online
advertising
- Revenue model: Freemium model with
premium features offered at ~$2 / month
KPIs
- N/A: soft launching soon
Fundraising info
- $30k seed investment
- Seeking ~$200k ahead of the global launch
Market info
- TAM: 60 million people are currently using
productivity apps that could be considered as
substitutes
- Competitors: Generally focus on sharing /
collaborating on projects rather than sending
tasks
o Any.do / Todoist / Wunderlist
Team details
- 6 member team, founders are as follows:
- Murad Alekperov: CEO
o Graduated from Manchester University with an MBA degree, managerial experience at an
investment company
- Orkhan Huseynov: Product and Marketing Manager
o Professional designer, marketing specialist and entrepreneur co-owner of Magnum company
- Rasim Rakhmanov: UI/UX Designer
o Experienced UX/UX designer, digital designer and entrepreneur co-owner of Magnum company
- Tural Mammadov: CTO
o Over 10 years of experience in software business, entrepreneur co-owner of R-Com company
Page | 14
OTA Expert
SaaS | Turkey | Founded: 2013 | Growth | ota.expert
OTA Experts hotel revenue-management technology helps hotels analyze competitors, optimize pricing
and maximize revenue-share within the highly competitive online travel agency (OTA) market
OTA Expert is a hospitality business intelligence company that uses machine learning to analyze pricing of
competitors in the OTA market and provide smart-price suggestions. Smart-prices simplify the task of
pricing by showing minimum knowledge that enables intelligent, dynamic pricing for perishable hotel
rooms. OTA Expert recently partnered with SnapShot Travel, a hotel analytics platform expected to have
10,000 paid customers across 300 cities by 2018. Through the long-term partnership, OTA Expert will offer
a free, limited-product on the SnapShot platform, where the full-version will also be available for-paid
subscription.
Business model
- Target customers: Independent / limited
service hotels in highly competitive, urban,
touristic cities
- Customer acquisition strategy: Leads from
strategic alliance with SnapShot Travel, direct
sales calls, participation in hotel distribution
events, social media and online advertising
- Revenue model:
o Tiered subscription model ranging from
399 899 / month
o 10,000 / month revenue from SnapShot
Travel until their generated leads surpass
100,000 / month
Market info
- TAM: 2,000 prospective hotels in top 10 target
markets / 10,000 hotels in 300 cities
- Competitors:
o IDeaS: expensive and requires training
o Duetto: focused on US resort market
o PriceMatch / RateGain: Only basic
competitive analysis
KPIs
- 20 paying customers in Istanbul
- 90k annual revenue from existing paying
customers and 120k from SnapShot Travel
partnership
Fundraising info
- Seeking 500k 1 million at a 5 million
valuation to develop the MVP into a full-scaled
product
Team details
- Kamer Ali Yuksel: Founder and CEO
o PhD in Computer Science with expertise in Machine Learning and Artificial Intelligence.
Previously worked at Deustche Telekom Laboratories and Microsoft Research. Board member of
two major hospitality companies in Istanbul
Page | 15
Scorify
Jobs / Recruiting | Morocco | Founded: 2014 | Growth | scorify.me
Scorify is an IT recruitment platform that tests the technical abilities of developers and connects recruiters
and companies with the best candidates.
Through an online assessment process, Scorify helps recruiters screen and evaluate candidates to identify
the best developers. Scorify also helps talented developers who have limited work experience by affirming
their technical competencies and providing their resumes to companies. Scorifys platform also allows
companies to create and integrate their own exercises. Additionally, Scorify is creating a marketplace
through which people and universities can create and sell their own exercises.
Business model
- Target customers: Companies recruiting
developers,
recruiting
agencies,
and
developers
- Customer acquisition strategy: Direct sales to
companies, taking part in national recruiting
events, establishing brand recognition
- Revenue model: 1) $15 per candidate tested
for companies / recruiters; 2) $5 for candidates
to share Scorify score to recruiters; 3) $300 to
receive profile for each qualified candidate
KPIs
- 2 paying customers: one paid $3,000 for 6
month unlimited use of platform for candidate
testing and one paid to receive profiles
- 400 tested developers on the platform
Fundraising info
- Currently raising $500k for expansion
Market info
- TAM: 18.5 million open IT posts in the world
and expected to grow / Recruitment market
estimated at $27 billion / year
- Competitors:
o Traditional recruitment agencies / sites
o HackerRank / Codility / People Centric:
dont test programming frameworks or
allow addition of own exercises
Team details
- Chama Naoufal: Co-Founder and CEO
o 8 years of experience in IT recruitment and 10 years of experience software development, won
several programming contests and judged a regional programming contests
- Diaa Alhak El Fallous: Co-Founder and CTO
o 10 years of experience in IT infrastructure and software development, won several programming
contests and judged several national programming contests
Page | 16
Sirius
Mobile | Egypt | Founded: 2014 | Launching | www.sirius.lighting
Sirius is a social mobile app for taking and sharing light-painting images and videos
Sirius recreates the effects of a photography technique called light-painting on mobile phones. Light
painting is where photographers draw on air by taking a long exposure photograph and moving a handheld light source to create images. Through the Sirius platform, users will be able to share their lightpaintings as well as discover other light-paintings. The company has completed the Android app and is
currently in merger discussions with a NY start-up (LightBomber) with a similar technology for iPhones.
Business model
- Target customers: younger individuals who
are active at night (nightlife, nature, etc.)
- Customer acquisition strategy: marketing at
events for nighttime activities, initially in US
- Revenue model: will start as a free app, future
revenue streams include: 1) marketplace to
sell artwork; 2) retail of branded accessories;
and 3) ads
KPIs
- Just completed testing with 50-100 users for
Android App
Fundraising info
- Received $200k seed funding at a $1.3 million
valuation
- Seeking fundraising after finalizing merger
discussions with LightBomber
Market info
- Competitors: no social focus and no lightpainting video capabilities
o Slow Shutter / Instashutter
Team details
- 4 person team of developers
- Karim Morcos: Founder and CEO
o Bachelors in CS and Mathematics from University of Toronto and Masters in Image Processing
and Virtual Environments from University College London. Work experience as a developer
Page | 17
Ghost
Entertainment | South Africa | Founded: 2014 | Launching | www.ghost.social
Ghost is a TV and video platform for upcoming and independent artists to get paid for their content
Ghost is a platform through which artists of any genre, who may have difficulty earning revenue from
mainstream content sites, can get paid for their videos through likes and sponsorships. Ghost also
provides fans and viewers an alternative source of entertainment content. It also provides a venue for
fans to support the artists that they follow by choosing to pay however much they want to like the videos.
Business model
- Target customers: new or independent artists,
existing fans of the artists, users seeking new
entertainment content, talent agents
- Customer acquisition strategy: radio, social
media, contests, tech and entertainment
media, direct sales to artists, and partnerships
- Revenue model: 15-25% take rate from artists
paid likes and sponsorships; additional
revenue through direct sponsorships by
brands / companies and specialized channels
KPIs
- App is currently only at Beta
- Close to 100 artists signed up from the
recently launched contest
Fundraising info
- Seeking funding
Market info
- Competitors:
o Youtube: more mainstream and different
revenue model for artists
Team details
- Taolo Modisi: Founder and CEO
o Investment banking background but has always been passionate about the arts
Page | 18
PiTalk
Enterprise App | Egypt | Founded: 2015 | MVP | www.pitalk.org/
PiTalk is the smallest customer communication box in the market and offers features such as automated
telemarketing and phone booking, with more to come.
PiTalks makes it easy for startups to access the same level of communications support as larger
corporates through a tiny, credit card sized device (with 2 cm height). Current features include
telemarketing with capacity for 8 concurrent calls and phone booking capabilities. Information gathered
from the calls are aggregated onto a web app for convenient analysis. Additionally, companies can build
and add any custom applications through an easy to use, drag and drop developer studio. PiTalk is
scheduled to begin deliveries in February 2016 with new features (including industry specific apps)
continuously rolled out afterwards.
Business model
- Target customers: Start-ups and SME
enterprises initially in EMEA
- Customer acquisition strategy: Raise
awareness through IndieGoGo crowdfunding
campaign; involvement in start-up events;
involvement in customer self-service events
- Revenue model:
o $200 price per device (now)
o Premium subscription service (later stage)
o Fees for PiTalk specific apps
o Fees for publishing developers apps
through the market (later stage)
Market info
- Competitors:
o Twilio: cloud based communications API
potential privacy / security concerns
Others: are only interactive voice response (IVR)
providers that do not offer the complete suite of
services
KPIs
- N/A: launching February 2016
Fundraising info
- Seeking funding either from VCs or through
crowdfunding
Team details
- Amr Oreaba: Founder and CEO
o 12 years of experience in telecom value added services, applications and business develop
primarily at Vodafone
- Mohamed Gouda
o 12 years of experience in software development and speech services at companies including
Vodafone and Microsoft Research Lab
Page | 19
Drop Resume
Jobs / Recruiting | India | Founded: 2015 | Launched | www.dropresume.com
Drop Resume is an integrated community platform that provides solutions for simplifying resume building,
creating corporate connections and crafting careers
Drop Resume makes it easy for users to create effective online resumes by offering templates and tools
such as ones to help with objective statements and cover letters. While all resumes created on the
platform can be downloaded as pdfs, the goal is to eventually eliminate the need for attachments by
making resumes available through URLs viewable on web and on mobile. Drop Resumes employer
offerings include easy browsing, screening and selection of resumes and the ability to create a profile page
with company information and available posts. The platform will also become an effective communication
network between corporates and job seekers by facilitating messaging and sharing of resourceful posts
Business model
- Target customers: undergraduates, graduates,
job seekers and employers in North America,
Europe & Asia
- Customer acquisition strategy: social media,
email marketing, search engine marketing,
SEO, media traffic, university campaigns and
corporate relations
- Revenue model:
o Subscription model for employers wishing
to post jobs and search for resumes
o Subscription model for online tests
o Premium scholarly resource materials
o Premium resume templates for sale
o Advertising
- Competitors: Competitors primarily only offer

resume services, and no employer platform
o LiveCareer / Kickresume
o Job Sites
KPIs
- 3,000+ users from India, Pakistan and Europe
have created resumes on the platform since
March
Fundraising info
- Seeking $100k+ for marketing and expansion
Market info
- TAM: 3.5 million global Google searches per
month on resume related keywords
Team details
- 10 person team
- Mirza Selim Reza
o B.S. in Computer Science from North South University, work experience primarily in internet
marketing and project management
Page | 20
WePress
Marketplace | Turkey / Dubai | Founded: 2014 | Launched | www.wepressapp.com
WePress is an online community that facilitates the discovery and commissioning of freelance journalism
professionals
WePress helps connect freelance journalism professionals to publishers around the world by offering a
broad directory that includes journalists, videographers, designers, editors, translators, developers etc.
and a marketplace for commissioning journalism services. But beyond this, WePress aims to create a
community that makes discovery and collaboration simpler.
Business model
- Target customers: Freelance journalism
professionals and publishers
- Customer acquisition strategy: Referral
process (currently invitation only), direct
outreach to journalists, and Google Adwords
- Revenue model:
o Currently no commissions
o Plan to offer premium accounts with more
features for users
o Looking at taking 10% commission per
transaction once payments is launched
Market info
- TAM: 53 million Americans are currently
freelancers (34% of workforce), expect this to
grow to 50% of workforce by 2020 the % is
even higher for the journalism industry
- Competitors: mostly act as middlemen to

facilitate connections
o Newsmodo / Pitchme: middlemen only, no
community features
o Journalisted / Blink: directory only, no
marketplace or community
KPIs
- 500+ verified users who are professional
journalists
- Growth rate of 80+ new users each week
Fundraising info
- $15k seed funding for 2% of company, used for
phase 1 development
- Seeking $150-250k for next 18 months of
growth
Team details
- Erbil Sivasliogu: Co-Founder, UI/UX
o Experience in engineering and design; previously founded several companies and developed
over 10 apps with Onur Erdemol, the lead developer for WePress
- Mohamed Parham Al Awadhi: Co-Founder, Community Development
o Previously founded several companies; produced Peeta Planet, an award winning social travel
series; experience in operations and management at Beiersdorf and British American Tobacco
Page | 21
Bookme
Mobile | Pakistan | Founded: 2014 | Growth | bookme.pk
Bookme is an e-ticketing platform for cinema and transport ticketing, designed for emerging economies
Bookme makes it easy for people to purchase cinema and bus tickets while they are on the go. By signing
exclusive deals with cinemas and bus companies and providing them with ticket management software,
Bookme has ensured its leading position in e-ticketing. Additionally, Bookme has tailored itself towards
the emerging economy by signing partnerships with major telcos, media groups and banks. All major
entertainment group apps are already powered by Bookme. Through the telco partnerships, Bookme can
offer e-ticketing directly through local shops and enable people to use Bookme even if they dont have an
internet connection or a credit card. It is also currently working on turning ATMs into ticketing machines.
Business model
- Target customers: low middle class to middle
class moviegoers and bus commuters
- Customer acquisition strategy: partnerships
with media groups, online advertising
- Revenue model: 10% commission for every
ticket sale
Market info
- TAM: Over 350k daily movie goers and 2.5
million daily bus riders in Pakistan
- Competitors:
o Easytickets / Roadrunner: physical rather
than digital ticketing; no partnerships or
APIs
KPIs
- 180k paying customers
- $930k LTM total transaction value
- 65k local money agents offering Bookme
ticketing services across Pakistan
Fundraising info
- Raised $450k from a local investor at a $4.5
million valuation
- Received initial funding from Etohum
- Seeking $1 million funding for further
expansion
Team details
- Faizan Aslam: Founder and CEO
o Background in software engineering; experience previously founding and scaling a software
services company
Page | 22
Event You Make

Entertainment | Turkey | Founded: 2014 | Launched | www.eventyoumake.com
Event You Make combines crowdfunding with event planning to give organizers more demand visibility
and to give individuals more involvement in the planning process
Event You Makes platform allows organizers / promoters to secure early interest from individuals who
are willing to commit capital to see events, such as concerts, movies, shows and seminars, happen. Users
(both individuals and organizers) can also request specific events, for which other users can then pledge
interest in to make into a reality. Additionally, having the pre-committed demand by registered users gives
event organizers socio-demographic data, which they can leverage in their talks with potential sponsors.
Business model
- Target customers: event organizers and event
goers eager to get early tickets or be more
involved
- Customer acquisition strategy: Social media,
paid online advertising, publicity, print ads
(especially at events)
- Revenue model: targeting 15% commission on
the pre-committed tickets
Market info
- TAM: Crowdfunding market was $10bn in
2014
- Competitors: no direct competitors
o Eventbrite / Kickstarter: do not offer a
similar service but could expand into this
area if they decide to
KPIs
-
1,000+ registered users

150-200 users have made pledges or requests
2 funded events
9 organizers, 3 sponsors
Fundraising info
- Partnership with LuckyEye Interactive, a
Turkish agency, through which they received
10% equity
- Seeking funding for raising traffic and
customer base via bigger sales and marketing
budget, as well as geographic expansion
Team details
- Burcal Kavkeralp
o Masters in advertising from Michigan State, 10+ years marketing and management experience
at Turkeys largest concert promoter (Pozitif Live), a major media group (Dogus Media) and
British Council
- Sami Okan Soylu
o Masters in design from Kent Institute of Art and Design, 10+ years of experience as CEO of
tourism complex (Waterplanet Hotel and Aquapark)
- Murat Ergun
o 10+ years of experience as operations director of tourism complex (Waterplanet Hotel and
Aquapark)
Page | 23
Mall IQ, Inc. (AVeMe)

Enterprise App | Turkey/U.S. | Founded: 2014 | Launched | www.malliq.com / avemeapp.com
Mall IQ provides shopping mall managers with actionable analytics & insights about their shoppers
behavior by using proprietary WiFi technology to pinpoint locations without any infrastructure
Mall IQs free mobile app, which works in many malls in Turkey and the U.S., allows shoppers to navigate
to shops, find their parked vehicles, and get personalized & location-based deals. Mall IQs location engine
analyzes time spent at each shop, anonymizes shoppers and categorizes them based on demographics.
Mall IQ then uses this data to help malls to optimize marketing, increase foot traffic, justify rent valuations,
and help benchmark stores. Malls will help promote Mall IQs app to their shoppers to get better analytics.
Business model
- Target
customers:
Shopping
mall
managements (paying) and shoppers (free)
- Customer acquisition strategy: direct sales
(mall management); promotions by malls,
social media & targeted campaigns (shoppers)
- Revenue model: tiered subscription for data &
analytics: $12 30k / mall / year
Market info
- TAM: 350 malls in Turkey with 100 more in
construction; Next 3 cities have 160 malls;
Identified total of 20 cities with high mall
density for expansion
- Competitors: no close competitors

o Beacons: require infrastructure, app and
all beacons must belong to same company
o Market research: limited sample sizes, not
repeatable, expensive
o WiFi Trackers: no demographic data,
requires infrastructure
Video face recognition: very expensive
KPIs
- 20 malls enabled in Turkey, 4 enabled in SF Bay
Area, and 3 pilots in process
- 6-7k app installations
- ~2k MAU
Fundraising info
- Seeking $500k funding at a $4-5 million
valuation for 18 month runway
Team details
- Core team of 5 people based in San Francisco and Turkey
- Batu Sat: Co-Founder and CEO
o PhD in Electrical Engineering, previously Tech Lead at Cisco and Lead Architect at Fuze
- Ferit Akgul: Co-Founder and CTO
o PhD in Electrical Engineering, with experience at Qualcomm Research
- Hakan Kodal: Advisor
o Founder of Council of Shopping Centers in Turkey
Page | 24
mytoddlr
Education | Nigeria | Founded: 2015 | Launched | www.mytoddlr.com
mytoddlr eliminates childcare and parenting worries by allowing parents to easily track the daily activities
of their pre-school / daycare aged children
The mytoddlr apps real-time, multimedia news feeds makes it easy for parents and family members to
see what their kids are doing ay pre-school / daycare directly on their mobile phones. Parents can
communicate directly with the pre-schools / daycare centers directly within the application, enroll
authorized adults to pick-up their kids, and get alerts when their children are picked up or dropped off.
Additionally, mytoddlr also has analytics features that show reports on items including the childs nap
time, potty breaks, etc.
Business model
- Target customers: Parents of pre-school aged
kids (0-5 years)
- Customer acquisition strategy: Marketing
through pre-schools that are signed up
- Revenue model: Subscription of ~$20 / child /
month; may offer premium packages and big
data analysis in the future
KPIs
- 13 pre-schools 3 schools in pilot programs
- 500+ kids / 1,000+ parents
Fundraising info
- Seeking $250k for expansion
Market info
- TAM: 622 high-end pre-schools / daycare
centers in Lagos, Nigeria with 50k+ children
under 5 born to upper-middle class parents
- Competitors:
o Custom software developed by specific
pre-schools
o No similar competitors in Africa
Team details
- 4 co-founders
o Molawa Adesuyi: Co-Founder
o Stanley Ogbuchi: Co-Founder and CTO
o Adedayo Ayoade: Co-Founder
o Kehinde Yinusa: Co-Founder
Page | 25
Donkey Republic
Travel / Transport | Denmark | Founded: 2015 | Launched | donkeyrepublic.com
Donkey Republic, the Uber for bicycles, gives tourists and commuters on-demand access to city bikes 24/7
Donkey Republic is bike sharing scheme that allows individuals and bike shops to rent out their bikes using
Donkeys internally produced / developed mobile apps and locks. Through micro-entrepreneur
partnerships, these individuals and bike shops are both the bike owners and the maintenance partners.
On the other side, Donkey Republic provides commuters needing last mile transportation and tourists
with convenient access to Donkey bikes. Unlike city bike share programs and bike rental shops, there is
no need to park Donkey bikes at specific stations after using them and they are available for use 24/7.
Business model
- Target customers: Tourists and commuters
who need last mile transportation solutions
- Customer acquisition strategy: promotion
events, launch events / concerts, social media,
Google ads
- Revenue model: 25% commission; plans are
visitor: $11 / 24 hour access; commuter: $3 /
day or $23 / month for 40 minute use over a
12 hour period each day
Market info
- TAM: 800k share bikes today with 9m+
expected by 2020
- Competitors:
o City bike share: subsidized and notscalable, must return bikes to stations
o Bike smart lock: focus is on lock early
stages of bike fleet management
o Bike rental & exchange: requires in-person
transaction and limited by store hours
KPIs
-
600+ app downloads

250+ paid users
150 bikes in operation
50% utilization on existing bikes
100$ ROI on bikes under operation
Commitments from 10 bike shops for total of
500 bikes in 2015
Fundraising info
- Previously received $200k funding
convertible equity
- Seeking $700k funding for expansion
in
Team details
- 7 person team, including 4 Co-Founders
- Erdem Ovacik: Co-Founder, Business Development
o Previously started two start-ups and also worked as a consultant at Mckinsey
- Alexander Frederiksen: Co-Founder, Sales
o Previously started two successful bike companies
- Jens: Co-Founder, Software and Firmware
- Rune Kokholm: Co-Founder, Product
Page | 26
Takim Takip
SaaS | Turkey | Founded: 2015 | Launched | takimtakip.com
Takim Takip is a location based SaaS platform for following and coordinating with field teams
Takim Takip helps companies with field teams (i.e. sales, on-site technical support, delivery, etc.) to
effectively manage and communicate with team members. Takim Takips platform captures exact, realtime locations of each team member and offers path management, instant messaging and reporting
features. The companys parent company and first customer eleman.net, one of the biggest HR-platforms
in Turkey, will help Takim Takip reach scale faster.
Business model
- Target customers: SMEs with field teams
- Customer acquisition strategy: Direct sales
through calls and mail campaigns, online ads
- Revenue model: Subscription based on team
size with $35/month for teams up to 10 and
$70/month for teams up to 25
KPIs
- 3 paid customers 10-15 more expected in
September
Fundraising info
- $150k budget allocation from eleman.net
- Seeking ~$400k for 1 year of runway
Market info
- TAM: 50k SMEs in Turkey (25% of the 200k+
SME members of eleman.net have field teams)
o SAM: 20k SMEs in Turkey (initially
targeting 10% of the SMEs of eleman.net)
- Competitors:
o Dongles: track vehicles by installing
dongles, less convenient
o Network mobile providers: requires all
team members to use the same network
Team details
- 9 person team
- Berhan Kongel: Co-Founder
o Mechanical engineering background with an M.S. in engineering and technology management,
7 years of work experience at Mercedez Benz and previously started 2 companies
- Cmert Tlmen: Co-Founder
o iOS development background, previously started a company with Berhan
Page | 27
GamingBattleGround
Entertainment | Croatia | Founded: 2014 | Launching | www.gamingbattleground.com
GamingBattleGround is a platform for amateur video gamers to create or join online video gaming
tournaments with monetary rewards
GamingBattleGrounds is a fully automated video game tournament platform that makes it possible for
amateur video gamers to earn money either by organizing or by competing in tournaments. Organizers
earn 10% of entry fees simply by filling the 16 teams per tournament and by resolving any in-game
conflicts. Video gamers can earn money when they win tournaments with the cash prizes being the entry
fees net of the 25% commission that goes to GamingBattleGround and the organizers.
Business model
- Target customers: Amateur video gamers
- Customer acquisition strategy: Social media
(via share to enter tournaments); partnerships
with associations & tournaments; marketing
through organizers and streamers; marketing
at big gaming events
- Revenue model: 15% commission on entry
fees for tournaments
KPIs
- Publicly launching soon
- Hosted 10 tournaments during testing
Fundraising info
- Received ~$28k funding at a ~$365k valuation
- Seeking up to $500k for development and
marketing
Market info
- TAM: 20 million gaming entry fees paid in
2015, expected to be 3 billion in 2020
- Competitors:
o ESL / MLG: big league tournaments
primarily for professional players
o Battlefy / Xfire / FACEIT: often no entry
fees and no automated systems
Team details
- 4 person team with 1 freelancer and 1 advisor
- Luka Ciganek: Co-Founder and CEO
o Completing a Masters degree in engineering; previously graduated from The Founder Institute;
has written several scientific papers
- Ivana Breek: Co-Founder and Creative Director
o Masters degree in marketing ; work experience in sales, marketing, and consulting
Page | 28
Welcome
Travel / Transport | Greece | Founded: 2014 | Growth | www.welcomepickups.com
Welcome aims to improve travelers on-the-ground experience by offering friendly pick-up services,
convenient travel products, and personalized travel assistance
By offering travelers airport pick-up services, Welcome can become their first point of contact within a
destination. Welcome can then upsell services and products such as local sim cards, museum passes and
tours, which will be ready for the traveler as soon as they land. The Welcome app also makes it possible
for travelers to get personalized, geo-aware responses and recommendations. Welcomes upcoming hotel
and Airbnb partnerships will help drive demand, and ensure hotels and Airbnbs have more control over
their customers experiences. Going forward, Welcome will expand to more European cities, increase the
travel products offered and improve the app experience.
Business model
- Target customers: Travelers seeking transfer
solutions
- Customer acquisition strategy: Online ads,
affiliate networks, partnerships with hotels
and Airbnbs
- Revenue model: 15% margin on pick-up
service and 10-30% margin on travel products
sold
Market info
- Competitors: no similar services
o GetYourGuide / local tour operators: focus
on tours and activities
o Uber / transport companies: only offer
transfer, could become future partners
KPIs
-
~$430k annual revenue run rate

>50% MoM growth rate
700+ trips in July
~$55 average order amount
Operations in 2 cities
Fundraising info
- Raised ~$410k from Openfund and Galata
Business Angels (50% used towards previous
business)
- Seeking ~$1.2 million funding for expansion
Team details
- 6 person team
- Alex Trimis: Founder & CEO
o Masters in Management Science & Engineering from Stanford University, previous experience
at Survey Monkey and oDesk
- Savvas Georgiou: Product & Technology
o Previous experience as the CTO of Daily Secret and in technical roles at Conde Nast
Page | 29
Cloott Inc.
IoT | Turkey | Founded: 2015 | Launching | cloott.com
Cloott Inc. is a cloud-based, home and office security system using human and face detection technology
Cloott Inc. allows users to easily integrate any IP camera into Clootts security system. Clootts image
processing algorithms will then send users a photo on their smartphone whenever a human or a face is
detected, with all images processed and stored on the cloud. Additionally, users can analyze statistics and
set alarms directly from the mobile application.
Business model
- Target customers: Above average income
families with children and small-medium
business owners
Google ads, ads on specific websites (i.e. IP
camera sites)
- Revenue model: Two tiered subscription level
for homes ($19.90 / month) and businesses
(pricing to come)
KPIs
- Publicly launching soon
- 10 beta testers
Fundraising info
- Seeking ~$350k funding for marketing and
operations
Market info
- TAM: 150k+ households using competitor
products in the US
- Competitors: Cloott doesnt require specific
hardware
o Nest Cam: requires purchase of Nest Cam
o CamioCam: requires a phone or computer
dedicated to security monitoring
Team details
- Sedat Sezer: Co-Founder and CEO
o Bachelors in business and management from ITU and Masters in management from SUNY;
previously founded an auto parts company
- Eren Tas: Co-Founder and CTO
o Previously work experience in robotics
- Huseyin Iskender: Co-Founder and CIO
o Previous experience in web development
Page | 30
Nims
SaaS | Kenya | Founded: 2015 | Launching | www.nims.co.ke
Nims expense management system aims to eliminate fraud and increase transparency in the expense
disbursement and reimbursement process
Nims offers a mobile and web-based expense management system that is fully integrated with mobile
money accounts, which is vital given the prevalence of mobile money for cash transfers. Through Nims,
employees can easily request funds from any device and if the request is for a mobile money account, the
funds will be automatically transferred to their respective mobile money accounts.
Business model
- Target customers: Medium-sized enterprises
companies, social media, online advertising,
offline marketing campaigns
- Revenue model: subscription model packages
likely priced from $100 to $500 / organization
/ month
Market info
KPIs
- Launching in the next few months
- Tested with ~300 employees across 10
companies
Fundraising info
- Received $10k in external seed funding
- Seeking $100-150k for public launch, adding
additional features, and growth
- Competitors:
o Uhasibu: management tool targeted
towards accountants
o Expensify / Expensya / Wave Apps /
Abacus: focus solely on reimbursements
Team details
- 10 person team
- Louis Wajeiya: Co-Founder and CEO
o Degree in Computer Science, previously started Intellisoftplus and grew the business to $300k
in revenue
- Ian Karega: Co-Founder and CTO
o Degree in Computer Science, 4 years of experience in software development technical
leadership
- Derrick Chondo: Co-Founder, Product Development, Research and Data Analysis
o Degree in economics and statistics, previously worked in asset management, research and
product development
Page | 31
Expensya
SaaS | Tunisia | Founded: 2014 | Launched | www.expensya.com
Expensya is a cloud and mobile solution that helps SMEs to streamline their expense management process
Expensya helps simplify expense management for freelancers and SMEs in the Europe and MENA region.
Through Expensya, employees can scan receipts directly using the mobile app and forward email invoices
for automatic processing and cloud storage. Accountants can then easily monitor, analyze and validate
the expense reports on a dashboard directly through the application. Moreover, the dashboard outputs
are modified by region to ensure that the accountants receive data in the form they need.
Business model
- Target customers: Businesses who have 50100 employees and a field team (sales,
consultants, etc.) as well as freelancers
calls, networking at events, online ads (mainly
for freelancers)
- Revenue model: Subscription model of
6.99/month/user with room for negotiation
for larger companies
KPIs
- Hundreds of users with a handful of paying
customers
Fundraising info
- Seeking 100 500k funding for expansion
into new markets and marketing
Market info
- TAM: 3 million people (corporate employees
and freelancers) doing expenses in France with
similar numbers in other European markets
- Competitors: most people still use outdated
methods such as excel
o Expensify: different geographical target
and orientation
Team details
- 6 full-time team members
- Karim Jouini: Founder and CEO
o Previous work experience at Microsoft as the manager of the Xbox cloud team
Page | 32
Hajj Guider
IoT | Pakistan | Founded: 2013 | Testing | www.hajjguider.com
Hajj Guider offers a wearable band and app that aim to simplify the Hajj and Umrah pilgrimages by
facilitating better communication, tracking and navigation
Hajj Guiders wearable band makes it possible for Muslims making the pilgrimage to Mecca (both through
the annual Hajj and the year-round Umrah), to communicate using 2-way audio, pinpoint friends and
family, use offline navigation and more. The band uses a mesh network that can cover over 1 km of range
is not reliant on the strength of the local cell network. While the band can be used as a standalone device,
the companion mobile app offers additional features that enhance the experience. Hajj Guider is currently
focused on creating a device for Hajj, but the technology can be developed for use in any situation
requiring group communication and tracking.
Business model
- Target customers: Muslims making the Hajj or
Umrah pilgrimage
- Customer acquisition strategy: Distribution
through Hajj ministries and travel agencies;
online marketing for individual retail sales
- Revenue model: To be determined but likely
~$100 retail price for device
Market info
- TAM: 1.5 billion Muslims in the world required
to do Hajj, 6-8 million Muslims traveling to
Mecca annually
- Competitors: no Hajj specific competitors

o Mobile apps: reliant on device, battery life
and internet
o Mini cell phone-like devices: expensive,
need SIM cards, and rely on GSM network
KPIs
- N/A: currently developed a stage 2 prototype
Fundraising info
- Incubated at Oasis 500 accelerator in Jordan
and received $15k in cash and $15k in kind
- Seeking $100k funding to finalize prototypes
and test the product in the next 3-4 months
- Will need to raise another round in 5-6 months
to start manufacturing
Team details
- Arif Qadir: Co-Founder and CEO
o Significant start-up experience including a music-streaming start-up and a software company
building software technology for large enterprises
- Hasam Ahmed Khan: Co-Founder and COO
o Bachelors in Computer Science, previously worked together with Arif for several years
- Moeez Qadri: Co-Founder and CMO
o Bachelors in Economics and an MBA in Marketing, work experience in digital marketing
- Azmat Bilal: Co-Founder and CTO
o Experience in hardware technology as the chief engineer for Wf, a smart collar for tracking dogs
Page | 33
TRIPMYDREAM
Travel | Ukraine | Founded: 2012 | Growth | www.tripmydream.com
TRIPMYDREAM is a destination meta-search site that allows users to find and easily compare various
vacation destination packages based on inputted dates, budget and vacation type
TRIPMYDREAM consolidates all relevant information for each destination to become a one-stop-shop for
travelers looking to choose and book their next vacation. The site finds, analyzes and recommends
dynamically packaged flights and hotels based on the users inputs. The site will also offer pricing analyses
to determine which destination packages offer the best value. The content for each destination is carefully
curated by a dedicated team to include information, attractions and photos. TRIPMYDREAM currently
works with Booking.com, Skyscanner, local OTAs, and several airlines to offer flight and hotel packages.
Business model
- Target customers: individual travelers (not
with tour groups) who are accustomed to
using online travel services
remarketing, online banner ads and CPA ads
- Revenue model: Commission-based model
with ~8% commission of GMV for hotels and
~1-2% of GMV for flights
Market info
KPIs
-
150k site visits in August

$2k August 2015 revenue
1k global destinations
50k+ Facebook fans / 6k+ email subscribers
Fundraising info
- Seeking $500k for development, marketing
and expansion beyond Russia and Ukraine
- TAM: $195 billion online leisure market for

flights and hotels
- Competitors: No destination meta-search sites
in existence
o Travel meta-search: i.e. Skyscanner, Kayak
o Destination review: i.e. tripadvisor, blogs
Team details
- Team of 20 people
- Andrew Burenok: Co-Founder and Business Leader
o Marketing and sales background; 13 years of experience working at multinational companies
including Samsung, BP and MTG
- Taras Polishchuk: Co-Founder and Tech Lead
o Programming background; 9 years of experience in software development
- Andrey Kuroedov: UI / UX Lead
Page | 34
SocialDice
Jobs / Recruiting | Palestine | Founded: 2013 | Growth | www.socialdice.net
SocialDice is an innovative online hiring solution that makes hiring easy, smart and fun
SocialDice makes recruiting online easier and smarter for SMEs in Middle East. Companies can use
SocialDices job wizard to write better job descriptions. Then, they can simultaneously post on leading
regional job sites. SocialDice uses AI to screen and rank the candidates based on qualifications, previous
companies, and similarity to the best CVs from the company. Finally, companies can communicate as a
team with the candidates and with each other directly. SocialDice is currently partnered with 7 job sites,
including Bayt, LinkedIn and Monster.com.
Business model
- Target customers: SMEs in MENA and GCC
- Customer acquisition strategy: Direct sales,
online ads /sales, partnerships with job sites
- Revenue model:
o $350 - $1,600 per job post
o Future upsell products: referral product,
career search, private candidates pool
Market info
TAM: 750k companies within target market in GCC
implying a $2.6bn market
- Competitors: no similar companies in the
region, Clearfit and SmartRecruiters in the US
o Recruiting agency: over 3x more expensive
o On-premise applicant tracking software:
KPIs
- 30+ paying customers
- 100 jobs posted / 90 successful hires
- $3,500 annual revenue per customer$84k
annual revenue run rate (based on August
2015)
- 300% growth from Q1 to Q2
Fundraising info
- Previously received $160k convertible note
seed funding from Sadara, Oasis 500 and an
angel
- Seeking $750k at a $2.5 million pre-money
valuation to expand existing operations,
penetrate new markets and improve product
Team details
- 13 person team in UAE, Jordan and Palestine
- Saed Shela: Co-Founder and CEO
o Background in software engineering with experience at Intel and NHP; previously co-founded a
start-up that reached over $700k in annual revenue
- Nael Ramadan: Co-Founder and CTO
o Masters in Computer Science from Johns Hopkins; 16 years of experience in software
development and architecture in the US at firms including Intuit, Verisign, SAIC, and SEC
- Reine El Wer: Regional Sales Manager
o 7 years of experience within recruitment & medical industries in GCC & MENA; previously unit
sales manager at Bayt and business development at Altibii, a fast growing start-up
- Hamed AbdulHaq: Data Scientist
o PhD in Database Systems Research; previously senior software engineer at Maktoob
Page | 35
Picturesqe
SaaS | Hungary | Founded: 2013 | Testing | picturesqe.com
Picturesqe uses AI and machine learning to help photographers reduce the time needed to select their
best shots
Picturesqe makes it easier for professional and semi-professional photographers to select photos by
reducing the number of photos to go through and reducing many of the manual aspects of photo selection.
Picturesqes AI solution pre-ranks photos based on image quality and will adjust the ranking algorithm
accordingly based on each users preferences. The auto-magical grouping feature goes beyond geolocation to recognize similarities between photos for auto-grouping. Finally, the IntelliZoom feature allows
the user to simultaneously zoom into the same key point across several photos for easier comparison.
Business model
- Target customers: Initially professional and
semi-professional photographers
- Customer acquisition strategy: Conferences /
events, blogs, interest sites, online ads, social
media
- Revenue model: two level subscription model
at $9.9 and $14.9 / month based on single
platform vs. multi-platform access
Market info
- TAM: 1.2 million professional photographers
and 14 million enthusiasts (own DSLRs)
- Competitors: no competitors with dedicated

photo selection services
o Windows Explorer / Finder for MacAdobe
Bridge: media manager to organize photos
but no AI to assist in selection
KPIs
- Currently in Beta testing
- 100+ active users
- 300+ registered users (~80% Hungary / ~20%
EU)
Fundraising info
- Won a ~$330k EU grant for R&D
- Seeking $200-300k funding for a 14-18 month
runway (~$100k already secured from an
angel investor)
Team details
- 5 person team
- Peter Szarvas: Co-Founder and Head of Development
o Background in software development; 15 years of experience as owner / CEO of Ignis Computer,
an IT company that designs and develops management and database management programs
- Daniel Szollosi: Co-Founder and Business Development
o Masters in Computer Science; 7 years of experience running own consultancy / software
development business and 9 years of experience in project / process management before that
- Mrton Gombos: Advisor
o Background in commerce and marketing; previously founded a marketing start-up
Page | 36
Portmanat
FinTech | Azerbaijan | Founded: 2013 | Growth | www.portmanat.az
Portmanat is an electronic payment service that makes it easy to complete micro payments through web
and/or mobile device, even without a credit card or smartphone
Portmanat offers an e-wallet tied to a mobile phone number that can be used to make micro payments
of up to ~$450 each day for everything from utilities to e-commerce to internet games. Users can deposit
money in the account using cash payment terminals, e-vouchers bought at local stores, WebMoney or
plastic cards. They can then make payments to over 100 integrated vendors through the mobile app, SMS
or online. Portmanats goal is to eventually move towards contactless payments using NFC or DOV (data
over voice).
Business model
- Target customers: younger population (18-35)
making daily / regular payments
- Customer acquisition strategy: online ads,
word of mouth, to launch a national outdoor /
digital campaign
- Revenue model: 3-15% commission on
payment value from merchant (average 5-7%)
Market info
KPIs
-
20k registered users

100+ integrated vendors
$2.2 million annual transaction value run rate
97% YoY growth rate
Fundraising info
- Seeking $500k funding for development and
marketing
- TAM: ~$7.5 billion annual micropayments

value / 3 million potential users in Azerbaijan
- Competitors:
o Traditional methods: cash, payment
terminals, plastic cards (low penetration)
o EPul: online payments without mobile
focus
Team details
- 10 person team
- Telman Akhundov: Founder and CEO
o Background in software and hardware; 25 years of experience in telecommunication businesses;
previously founded 2 successful companies: Akhundoff Networks and Globtel Solutions
- Nigar Akhundov: Business Development
o Background in business development; previously worked at PWC
- Leyla Aghaalizada: Financial Director
o Studied finance and international relations in the UK, previously worked at PWC
Page | 37
Positive Energy
IoT | Turkey | Founded: 2014 | Launching | positivenerji.com
Positive Energy offers a software plus beacon system that helps analyze energy usage and recommend
ways to consume energy more efficiently
Positive Energy uses its beacon technology, which has humidity, heat, light and carbon dioxide sensors,
together with its cloud-based software system to analyze energy usage based on human behavior. Users
can then use recommendations from the system to increase energy efficiency. Through partnerships with
energy companies and energy automation companies, Positive Energy will have an effective distribution
channel to both businesses and end-consumers. Positive Energy is at IBM and Google entrepreneurship
Program with our EnBeacon Technology.
Business model
- Target customers: Commercial chains with a
focus on supermarkets, mid-to-high end
buildings with apartments >100 sq. meters
- Customer acquisition strategy: distribution
through energy companies and automation
companies, promotion through Turk Telecom
- Revenue model: Leasing program for ~$2-6 /
device / month
Market info
- TAM: $10 billion B2B energy management
market; $15 billion B2C energy management
market
- Competitors: No close competitors in Turkey

o Nest: focus on heating automation rather
than overall energy usage
o BuildingIQ: software only, no hardware
KPIs
- 4 paying customers in Turkey with 5 sites
(software only)
- 2 pilot projects (software + beacon)
Fundraising info
- Received $100k from the government and
previously raised $200k in funding
- Seeking $1 million for expansion in Europe and
the Middle East
Team details
- 7 person team
- Soner Hachalilolu: Co-Founder
o Background in software engineering; 8+ years of experience at energy companies including
Siemens
- Fatih Kilic: Co-Founder
o Background in electrical engineering; 8+ years of experience at energy companies including
Armador Technologies
- Cem Aybar: Co-Founder
o Background in electrical engineering; 8+ years of experience at energy companies including
Power Elektrik
Page | 38
Rentn Connect
Travel | Turkey | Founded: 2014 | Growth | www.rentnconnect.com
Rentn Connect helps international travelers stay connected and find local services by offering rentals of
mobile hotspots and tablets
Rentn Connect offers short term rentals of mobile hotspots (to connect up to 10 devices) and tablets preloaded with relevant guides and apps for leisure and business travelers. Travelers can easily reserve their
device online and pick it up directly from the hotel or airport when they arrive. Rentn Connect also has
corporate customers (including several hotels) who rent the devices for a longer term and either provide
them to their customers for free or at an additional charge.
Business model
- Target customers: Short-duration leisure and
business travelers primarily from North
America, Europe, Middle East and Asia
- Customer acquisition strategy: online ads
(especially on travel related forums and blogs),
partnerships and longer-term rentals with
hotels and destination service sites
- Revenue model:
o $6 / day (avg.) for consumers
o monthly rental with additional data charge
for hotels
Market info
- TAM: $520 million market in Turkey for
incoming travelers data needs / $2 trillion
global in-destination services market
- Competitors:
o Alldaywifi / IUGO: local players with no
distribution partners and full service
o Tep Wireless / XCom Global / Goodspeed:
global players with no local support
KPIs
- 1,500+ total cumulative users
- 2,250 average monthly rental days for past 3
months
- $10,500 average monthly revenue for past 3
months
Fundraising info
- No previous external funding (outside friends
and family)
- Seeking $500k at a ~$3 million valuation for
marketing, technology development and
international expansion
Team details
- zgr Gen: Co-Founder / CEO
o 10 years of experience managing projects with 2 previous start-ups
- Deniz Aydemir: CTO
o 7 years of experience in Japan at companies including Markafoni and Arcelik SmartTV
- Mert Sunay: Business development
o 4 years of experience including at Yemeksepeti.com and Lokum.com
Page | 39
The Wall
Social Media | Turkey | Founded: 2015 | Launching | thewallapp.com
The Wall uses Wi-Fi networks to help users of each network to connect with each other, help businesses
identify their customers, and help advertisers create more targeted ad campaigns
The Wall creates an individual social media Wall for every Wi-Fi connection so that users can easily
interact with each other. As soon as a user connects to a Wi-Fi network with The Wall, they will be able to
see the others on that network and send texts, photos and videos. Additionally, users will earn titles (i.e.
Coffee Addict) as they connect to more Wi-Fi networks. Through The Wall, businesses will be able to
create more targeted ads for customers based on location, activities, titles or interests.
Business model
- Target customers: Companies with customers
who connect on wifi (restaurants, coffee
shops, bars, universities, etc.)
- Customer acquisition strategy: Marketing
through events and other partnerships; social
media; brand ambassadors; university reps;
Periscope launch event
- Revenue model: advertising revenue from
companies hoping for more targeted ads
KPIs
- Launching in October
- 500 beta testers who use the app 3.5 times /
day on average
Fundraising info
- Raised $20k seed funding from Oltac Unsal
and TEB Investor Society
- Seeking $250k at $1 million valuation after
gaining some traction
Market info
- TAM: 98 million hotspots worldwide growing
at 100+% YoY; 9+ million commercial hotspots
- Competitors:
o Socialsign.in / Portalwifi: users must be
connected to their Wi-Fi to receive ads
o Yik Yak / Kiwi: Connect to people around
you but no location features
o Whisper: anonymous
Team details
- 6 person team 3 Co-Founders all have software engineering backgrounds and previously worked
together on a start-up that had 100+ local business customers
o Bugra Kaan Ayaz: Co-Founder and CEO
o Kagan Ozupek: Co-Founder and Lead Developer
o Burak Unver: Co-Founder and COO
Page | 40
Sellbeing
SaaS | Kyrgyzstan | Founded: 2015 | Launched | sellbeing.com
Sellbeing is an e-commerce platform that makes it easy for anyone to create and manage an online store
Sellbeings powerful design, admin and analytics tools makes it very simple for someone with no coding
or design knowledge to set up an online store. On the design front, Sellbeing offers beautiful, customizable,
and easy-to-use templates that are also mobile-friendly. Users are able to change their store look simply
by clicking on any area of the website. Sellbeings admin interface allows users to easily add products, set
shipping rules and tax rules, and more. Finally, the analytics dashboard keeps tracks of sales, conversions,
and other relevant metrics. The set of tools that Sellbeing offers are not available in any other platform.
Business model
- Target customers: small and mid-sized online
merchants
- Customer acquisition strategy: Direct sales,
online advertising, participation / networking
at e-commerce events
- Revenue model: 3-tiered subscription ranging
from $22 157 / month based on storage
requirements
KPIs
- 300 trial users globally
- 5 paid customers
Fundraising info
- Previously raised $100k from a local VC
- Seeking $300k funding for marketing and
expansion
Market info
- TAM: 300k+ merchants paying for similar
services globally
- Competitors: site creation process is not as
simple and contain less feaatures
o Shopify / Bigcommerce / Volusion
Team details
- 10 person team
- Rodion Telpizov: Founder
o 7 years of experience at previous start-up where he brought the software startup
(SmartJobBoard) to $400k in annual sales
- Milan Bilalov: Senior Developer
o 13 years of experience in software development
- Julia Kolegova: Content and Marketing
o 5 years of experience in content creation and web project promotion
Page | 41
Content Creator App

Enterprise App | Bosnia | Founded: 2014 | Launching | www.contentcreatorapp.com
Content Creator App makes it easy for businesses to design, schedule and publish professional looking
visual content to social media sites wherever, whenever and without internet
Content Creator is a unique mobile app that allows busy community managers and on-the-go business
professionals to easily create effective digital content without dedicated designers or teams. With stepby-step process, users can combine their own photos with fully editable templates, creative stickers and
beautiful typography. The business can set the dimensions for various social media sites and either publish
the content immediately or schedule it for a future time. The entire design process can be done on the
go, with a mobile phone and without any internet connection, only the publishing step requires internet.
Business model
- Target customers: Small business owners who
have or want an online / social media
presence; on-the-go business professionals
(advertising, PR, social media);
blog content, online ads (especially on relevant
blogs / news sites) and email marketing
- Revenue model: subscription model priced at
$1.99 / month (for US market)
KPIs
- N/A: launching soon
Fundraising info
- Seeking funding for development, expansion
(US) and advertising
Market info
- TAM: 150 million potential users; 50 million
small businesses on Facebook
- Competitors: most apps are focused on
consumer market rather than professionals
o Canva.com: online device service that
does not provide mobility (must be used
with PC / iPad with internet connection)
o PicsArt / PicLab apps: B2C apps without
professional templates for design
Team details
- 10 person team
- Ejub Kucuk: CEO and Founder
o 22 years of professional experience as a sales agent, marketing manager, TV producer and the
youngest Publicis Groupe country manager; managed 4 big ad networks under one roof for 10+
years; successfully ran 3 winning election campaigns
Page | 42
Colombio
Mobile | Bulgaria | Founded: 2014 | Testing | www.colombio.net
Colombio is a platform that enables citizens to send content directly to media contacts and helps facilitate
collaboration between citizens and journalists
Colombio facilitates a mutually beneficial relationship between citizens and news media companies.
Through Colombio, citizens can easily share their newsworthy content with news media companies and
make a positive impact on their communities. They will also receive compensation from the news media
for any content that is used. Additionally, journalists can connect and collaborate with citizens on the
ground to request more details, photos, videos, etc.
Business model
- Target customers: Local and regional news
media companies; Citizens NGOs, activists,
those in contact with a lot of people (i.e.
teachers, nurses)
news media companies who will then promote
the app to citizens
- Revenue model: 30% commission from news
media companies on paid contributions;
charge for access to additional features (i.e.
geo-targeting, assigning jobs, etc.)
KPIs
- N/A: currently in closed beta testing with 3
media companies
Fundraising info
- Raised ~$112k funding (~$28k equity / ~$84k
convertible) at a ~$350k valuation
- Seeking $150k funding at a $2mn valuation
Market info
- TAM: 90,000 local media outlets worldwide
- Competitors:
o Scoopshot: only allows media to request
jobs / content, doesnt allow citizens to
send content to media
Team details
- Tomislav Simpovic: Co-Founder and CEO
o Over 10 years of experience in the journalism industry, including as the previous owner of 2 local
news media companies
- Ivana Novosel: Co-Founder and COO
o Experience working in sales and marketing at a local news media company
- Zvonimir Juranko: Co-Founder and CTO
o Previous experience as project manager at HT and as owner of two gaming studios
Page | 43
Istemanikur
Service | Turkey | Founded: 2013 | Growth | istemanikur.com
Istemanikur makes the lives of working women easier by bringing beauty services to the workplace
Istemanikur makes it possible for working women to get beauty services (currently manicures, pedicures
and eyebrow shaping) done while at work. Istemankur works with the HR departments to set recurring
times to offer the services at each company. After the company makes an announcement about the
service, its employees can go directly onto Istemanikurs website to make the reservation and complete
the payment. The employee will then get the service done at the office, during the scheduled time.
Business model
- Target customers: Working women employed
by corporations
with HR or corporate communications at
companies, social media, flyers
- Revenue model:
o ~70% margin from beauty services costing
from $6 15 / service
o Will begin to offer products for sale
Market info
KPIs
- Cumulative: 1,600 services by 950 customers
at 15 companies (including P&G, AVON,
Danone, Nielsen, TNT Express, etc.)
- 350 services quarterly
o 75% YoY growth
- $1,250 average monthly revenue
o 90% YoY growth
Fundraising info
- Seeking $100k at a ~$700k valuation
- TAM: $200 million manicure market and $2

billion hairdresser market in Turkey
- Competitors: no similar competitor in Turkey
o Traditional hair salons
o Manicube: similar service in the USA
Team details
- Mge Meydan: Founder
o Background in economics and international business; 7 years of experience in marketing,
including as the brand manager of a hair dresser products company
Page | 44
Snackable News
Native Advertising, Social Media | Jordan | Founded: 2015 | Growth | snackablenews.com
Snackable News is a technology platform for native advertising (Branded Content) that uses a
sophisticated algorithm for distribution on social networks.
Snackable News crafts articles with a unique 3 section formula that is designed to appeal to the target
audience of the client with an embedded call for action that directs them to the client landing page.
Snackable News then publishes the articles on snackablenews.com and distributes them on social media
platforms based on an algorithm that can push content on Facebook, for example, at the lowest possible
rates, granting the highest click through ratio (CTR) in the world of 10% compared with 0.06% on Google
AdWords and 1% on Buzzfeed.
Business model
- Target customers: Companies which seek to
increase conversions through branded content
(Native Advertising), ranging from Startups,
SMEs, MNC worldwide.
workshops, word of mouth, partnership with
PR and media agencies
- Revenue model:
o Starts from $ 400 per native ad campaign
o Commission based on distribution ad
budget (3-11%)
Market info
- TAM: Native ad spending is $4.3 billion in 2015
and expected to reach $8.8 billion in 2018; US
social media ad spend will pass $11 bn by 2017
- Competitors:
o Contently/Newscred, Buzzfeed/ Upworthy
KPIs & Achievements

Achievements
- 14 customers since April 2015
- $24,000 annual revenue run rate
- Won the 1st prize at the Arab Social Media
Influencers Summit 2015 in Dubai among 50
nominated companies.
KPIs
- Reduced acquisition cost per user to as low as
$ 0.003.
- Guarantee a 10% CTR for any industry
Fundraising info
- Raised $50,000 in funding from Oasis 500
- Seeking $150,000 to complete the automation
technology of branded content creation in
English and Arabic.
Team details:
- Ziad Barouni: CEO and Founder
Solid background in web technologies; over 10 years of experience in marketing content online;
previously founded the first Arabic pop culture blog that reached 7 million unique visits / month
and ranked among the top 1000 websites in the world (Alexa 2005-2007).
- Nausheen Shamsher: Editor
A fervent PR Professional with more than five years of experience in Public Relations, Advertising
and Journalism.
Page | 45
Pandora
Augmented Reality | Turkey | Founded: 2014 | Launched | www.arpandora.com
Pandora uses augmented reality and virtual reality to create 3D models of interior and exterior
architectural designs
Pandora allows architectural design and interior design companies to see 3D models of their buildings in
the physical space. Pandora offers features such as different floor views, day/night effects, interior /
exterior views, etc. The product works for augmented reality, virtual reality and mixed reality and will be
relevant for other sectors beyond architecture. Pandora is also in the process of developing a cloud-based
solution in the next few months that will be enable the creation of a full 3D model in less than 24 hours.
Business model
- Target customers: architectural design and
interior design companies
- Customer acquisition strategy: website, direct
sales, adwords
- Revenue model: $5-10k per project depending
on the number of man hours needed
KPIs
- 15 paid customers (12 in Turkey)
- $180k annual revenue run rate
Fundraising info
- Raised ~$70k in seed funding
- No immediate funding needs
Market info
- TAM: 40k+ architectural design companies in
the US
- Competitors:
o UrbaSee / VisuarTech: Pandora offers
better graphics and solutions
Team details
- 7 person team
- Kemal Akal: Co-Founder and Software Engineer
o Senior software developer with 10 years of experience developing web-based apps, mobile apps
and robotics; previously established two companies
- Caner Soyer: Co-Founder and Architect
o 4 years of experience in architectural modeling; mobile game development enthusiast
Page | 46
Tek Elektrik
Utilities | Turkey | Founded: 2013 | Growth | tekelektrik.com
Tek Elektrik is an electricity supply company that offers end-user customers cheaper and better
alternatives compare to large electricity distribution companies
Tek Elektrik provides electricity supply contracts offering different package and bundles for users who
were previously bound to traditional distribution companies. In addition to selling electricity at a lower
price than local distribution companies, Tek Elektrik offers more dynamic and innovative products. These
include bundles of electricity & internet or promotions offering 2 months of free electricity with
commitment for a 2 year supply contract. Moreover, Tek Elektrik is significantly more operationally
efficient than other companies currently in the industry.
Business model
- Target customers: SMEs and households
- Customer acquisition strategy: sales through
agents and distributors network based on
sales commissions
- Revenue model: Purchase electricity using
forward contracts and distribute to make a 1015% margin
Market info
- TAM: $3-5 billion potential market based on 9
million eligible meters (based on regulation
eligible meters will increase up to 33 million)
and an ARPU of ~$130 / month
- Competitors:
o Electricity distribution companies
o 5-10 active peer competitors
KPIs
- ~10k clients
- 35% MoM client growth
- $4 million annual revenue run rate
Fundraising info
- Seeking a strategic partner to invest $3-5
million
Team details
- 13 person team
- Islambek Orumbayev: CFO
o Previous experience in business valuation at PwC, mining, construction and hydropower energy
sector
- Hakan Akgun: Sales and Marketing Director
o Previous experience at several telecom companies in Turkey, including D-Smart, Smile ADSL and
in the insurance sector
- Saygin Tezel: IT Director
o IT professional heavily involved in CRM and data management systems engineering, previous
experience includes creating of CRM system for D-Smart Pay TV
Page | 47
Seyahata
Travel | Kazakhstan | Founded: 2015 | Launching | www.seyahata.com
Seyahata allows travelers to search for various trip packages based on a desired total budget
Seyahata aims to replace travel agencies and reduce the barriers to traveling by offering travel options
that include buses, cars, trains, hostels and apartments in addition to the traditional flights and hotels. It
will also estimate the total amount of money the traveler would need to bring and spend on food and
others during the actual trip. Seyahata provides a simple Google like search bar that generates fast results
with the various options based on the budget inputted. Additionally, Seyahata will allow users and travel
companies to create and offer personal tour services through a marketplace service.
Business model
- Target customers: Travelers on a budget
- Customer acquisition strategy: viral videos,
social media, google adwords
- Revenue model:
o 5% commission on each booking
o Marketplace for users offering tours
KPIs
- N/A: launching within a month
Fundraising info
- Seeking funding to launch a more welldeveloped product
Market info
- TAM: 532 million people bought $340 billion of
online tours globally
- Competitors: Do not analyze total trip cost
o Hotels.com / Hostels.com / Booking.com /
Airbnb / TheFork.pt / Couchsufing.com
Team details
- Dos Ilyashev: Co-Founder and CEO
o Self-educated programmer with a degree in law
- Nurlan Nabiyev: Co-Founder and CTO
o Programmer with a degree in finance
Page | 48
SiteTrack
Enterprise App | UAE | Founded: 2014 | Developing | Sitetrack-nfc.com
SiteTrack is a desktop and mobile app system that will help construction sites track the progress of every
item installed on a site. Through its mobile app, SiteTrack uses NFC and QR codes to track the progress of
individual items as well as appoint people for each installation process. With its generic, easy to use design,
SiteTrack can also be used by industrial projects, fire stop projects, asset management and more. Basically
for everything that requires process tracking of items, record keeping and maintenance.
Business model
- Target customers: construction, oil & gas,
industrial, asset management companies
direct sales for planned enterprise product
- Revenue model: Multi-level price structure
(Based on # of users, # of items, additional
features, # of projects, etc.)
Market info
- Competitors: currently no mobile app for
tracking; other pipeline features for SiteTrack
are not available with competitors
Fundraising info
SupplyVan
Enterprise App | UAE | Founded: 2015 | Developing | SupplyVan.com
SupplyVan is a B2B e-commerce website for industrial and general maintenance products in the Middle
East. It aims to bring together a varied range of industrial hardware and maintenance products for sale in
the region by means of sourcing locally. SupplyVan aims to work with product manufacturers and local
distributors to sell directly to end-users, industrial clients, spares for manufacturing industries,
maintenance and general contracting companies.
Business model
- Target customers: industrial, manufacturing,
& maintenance companies in the Middle East;
DIY clients (individuals)
- Customer acquisition strategy: SEO, online
ads, direct marketing, offline radio / banners
- Revenue model: Variable margins by sourcing
at lowest price and selling at a higher price;
supplementary services planned
Market info
- Competitors: No similar players in the Middle
East
o McMaster-Carr European
o Grainger American
Fundraising info
Team details
- Ali Asgar Raja: Founder
o Background in engineering and software; previously started and ran an industrial products
supply company
Page | 49
Dhaka Foodies
Food / Dining | Bangladesh | Founded: 2012 | Growth | www.thedhakafoodies.com
Dhaka Foodies creates a community where foodies can search and review restaurants as well as share
experiences with other foodies, while restaurants can actively engage foodies
Dhaka Foodies offers a number of food related features and events that help connect foodies and
restaurants. In addition to having food review, restaurant review and food photography, Dhaka Foodies
also hosts food festivals, exhibitions, seminars and more. Additionally, Dhaka Foodies makes it possible
for restaurants to maintain their profile, offer deals, and reach out to foodies. In the future, Dhaka Foodies
plans to offer table booking services and launch a mobile app. After establishing the business model, the
company will look into expanding into major restaurant cities in India and Southeast Asia.
Business model
- Target customers: foodies in Dhaka
- Customer acquisition strategy: food festivals,
campaigns, customer loyalty card
- Revenue model:
o Restaurant fees for table bookings and
deals
o Sponsorships for festivals
Market info
KPIs
- 12.8k registered users growing at 10-15%
MoM
- 5-6k additional Facebook users
- 3k average daily traffic growing 60% YTD
- ~2,000 restaurants listed
Fundraising info
- Raised $50k at a $250k valuation
- Seeking funding for marketing and growth
- TAM: 2,000 restaurants and 2-3 million

foodies (out of 20 million population) in Dhaka
- Competitors: competitors are not local and
most are not moderated
o Facebook / Tripadvisor / Foursquare /
Zomato
Team details
- 8 person team
- Ashiqur Rahman: Founder
o 10 years of experience at corporates including British American Tobacco, Grameenphone and a
telco start-up; previously served as country manager for Carmudi, a Rocket Internet company
Page | 50
Invidyo
IoT | Turkey | Founded: 2012 | Launched | www.invidyo.com
Invidyo is an online baby monitoring service for working parents that offers review and analytics features
in addition to live monitoring.
Invidyo is an online baby monitoring service for working parents that offers live monitoring, recording and
intelligent video analytics. Invidyo uses motion, loud noise and baby crying detection in addition to face
recognition to prepare highlights videos allowing parents to quickly review important events of the day.
The Invidyo camera is also equipped with temperature, humidity and air quality sensors to monitor the
babies environment. Additional features include night vision, 1-hour battery, and two way audio. Invidyo
also offers a mobile app that allows parents to access Invidyo services using the cameras of their
smartphones without investing in hardware.
Business model
- Target customers: Working parents, especially
during the period when they need to go back
to work after maternity leave.
- Customer acquisition strategy: Online ads,
social media, coverage on tech blogs
- Revenue model:
o Camera sales: $199 / camera
o $9.99 / month subscription for recording
and analytics
Market info
- TAM: $2.1 billion video surveillance as a
service market by 2017
- Competitors: Invidyo has best feauture set

and competitive pricing
o Dropcam / Piper: generic cameras dont
offer baby focused features
o Withings: no cloud recording or face
recognition
KPIs
- New Camera launching next month
- Sold around 500 units in partnership with
Turkcell
- Sold initial 25 units on Amazon in a few weeks
- Launched Invidyo Baby mobile apps for
android and IOS
Fundraising info
- Raised $400k in June
- Will look for Series A funding in 2017
Team details
- 7 person team
- zgr D. nr: Co-Founder
o PhD in Video Processing; previously worked at TBTAK UZAY before founding Mobilus.
- Yaz Yaarolu: Co-Founder
- PhD in Video Processing; previously worked as an R&D engineer at ASeLSAN and TBTAK UZAY
before founding Mobilus
- Ekin Dino: Co-Founder
o MSc in Interaction Design; previously worked as a software developer at UZAY and a Senior
Software Developer at Ekodenge
Page | 51
Bukurye
Mobile | Turkey | Founded: 2015 | Launched | www.bukurye.com
Bukuryes web and mobile app makes it easy to request the cheapest and nearest courier
Bukurye allows users to check prices for and book courier services directly through the easy to use web
and mobile apps. Bukurye currently works with the biggest courier company in Turkey to offer same day
motor courier within Istanbul as well as courier services to several other cities in Turkey through a
combination of motorcycle and plane delivery. Bukurye plans to also develop a smart watch app that will
make it possible to determine the closest driver and navigate them to the pick-up point while allowing the
user to track the driver in real time.
Business model
- Target customers: Individuals and SMEs
requiring same-day delivery solutions
- Customer acquisition strategy: Billboards,
social media, online ads, print ads (all planned)
- Revenue model: 20% commission off courier
service amount
Market info
KPIs
- 100+ sign-ups and 10+f orders over the past
two weeks
Fundraising info
- Closing $50k seed round to support marketing
costs
- Seeking $200 300k for development and
marketing
- TAM: 7-8k individual courier orders daily in

Istanbul
- Competitors: No Turkish competitors and
global services are mainly using a P2P model
o Traditional courier service: order through
phone or complex web form
o Zipments / Deliv: US based courier services
Team details
- 4 person team
- Emre Kutlu: CEO
o Background in Computer Science; 12 years of experience as a developer and team leader at
companies including Microsoft
- Mustafa Yaba: CTO
o Backgroun in Computational Physics: 5 years of experience as a developer and 2 years of
experience in e-commerce
Page | 52
Flynance
Enterprise App | Pakistan | Founded: 2014 | Testing | www.flynanceapp.com
Flynance helps businesses to keep track of clients, work flow and money you are owed
Flynance was designed to help individuals and small businesses easily keep track of who they have
completed projects for, expenditures for each project and who still owes them money. Companies can
also use Flynance to keep track of workflow and see analytics information on the projects. Flynance
intends to add an invoicing module through which users can create invoices in the system directly and set
automatic reminders to the clients.
Business model
- Target customers: Individuals and SMEs
providing services to others (i.e. outsourcing)
- Customer acquisition strategy: direct sales,
social media
- Revenue model:
o Freemium model: one client and one
admin free and every additional user will
be $5 / person / month
o iPad application: $5 - 10 / install
KPIs
- 7 beta customers
Fundraising info
- Seeking $10-60k for marketing and operations
Market info
- TAM: 200+ software outsourcing companies in
Lahore, Pakistan alone
- Competitors: Flynance offers more features
and an overall better experience
o Quickbooks: focus on integrated payments
and taxes for companies in the US
o Promptly: iPhone app only for individuals
Team details
- 3 person team
- Farhan Khalid: CEO and Founder
o 10 years of experience as a developer working on outsource projects for many companies in the
silicon valley; founded Takhleeq, an independent software development company in Pakistan
Page | 53
OhMyGuide
Entertainment | Pakistan | Founded: 2015 | Launching | www.ohmyguide.tv
OhMyGuide is an app that turns TV watching into a whole new social and fun experience
OhMyGuide helps users to find suggested TV shows, follow their favorite programs, watch shows through
the app, and interact with other users who are also watching the same show or who have similar TV
viewing interests. When users watch shows through the app or interact with others on the shows pages
during the broadcast time, OhMyGuide will be able to collect detailed viewer data and statistics. Once it
establishes a large enough user base, OhMyGuide will be able to provide detailed nuanced information
that is much more accurate than traditional people meters and diaries.
Business model
- Target customers: TV viewers, ad agencies, TV
channels, media channels
- Customer acquisition strategy: social media
and conventional media promotions (users);
publish ratings in magazines / blogs and send
free reports to media houses (customers)
- Revenue model:
o Allocated ad space within the app
o Sell daily, weekly, monthly ratings reports;
ratings by 10 min slots; live dashboard
Market info
- TAM: $650 mn / annum TV ad industry
- Competitors:
o Traditional rating systems: small sample,
less accurate, less granularity
o TV service providers: only few mature
markets can keep track of viewers directly
KPIs
- N/A: launching in October
Fundraising info
- Previously funded by SyntecX, which has 100%
market share of Network Location Business in
Pakistan and more than a dozen value-added
services for Mobile Networks
- Seeking $1.5 2 million funding for marketing
and advertising
Team details
- 6 person team dedicated to development of OhMyGuide
- Below founding team have spent 7 years at SyntecX, since its founding
- Muhammad Ahmed: Founder and Director
o Computer electronics engineering graduate; previous experience at an electronics company
- Basil Ansari: Graphic Guru
o Computer engineering graduate; previous experience at a telecom VAS company
- Muhammad Faraz: Founder and CIO
o Computer engineering graduate; previous experience at electronics/interfacing company
- Ali Allauddin Ajani: Founder and Director
o Masters in Computer Software Engineering; previous experience at a regional telecom giant
Page | 54
Musicbeez
Entertainment | Azerbaijan | Founded: 2015 | Launched | www.musicbeez.com
Musicbeez is a social web platform for creative music listeners to request any song to be professionally
recorded by any artist they want
Through Musicbeez, users can create a request where other music listeners are able to see and join this
request if they like the idea. Once the request attracts sufficient number of supporters, Musicbeez takes
care of all technical details to get the requested song recorded by the requested artist. Musicbeez offers
music listeners a unique opportunity to be able to listen to any song in performance of any artist they
want. Musicbeez allows record labels to better forecast potential sales of songs recorded based on
Musicbeez requests, hence dramatically decrease the risks of record labels.
Business model
- Target customers: Younger generation of
music listeners (15-35), music artists, record
labels, songwriters and music publishers
- Customer acquisition strategy: use artists for
promotions through viral videos, social media
- Revenue model: Share ownership and
revenue from sales (15-30%) of the sellable
covers with record labels
KPIs
- Testing with 35-40 early adopters
Fundraising info
- Seeking US$250k for development and 1 year
of runway
Market info
- Competitors:
o Record labels: they currently decide which
artists should perform which song
o Spotify / Apple Music: could potentially
offer this service
Team details
- 3 person team
- Elin Malikzade: Co-Founder and CEO and Backend Developer
o Background in Computer Science from the University of Manchester; previous experience as
software developer
- Denis Abramov: Co-Founder and Frontend Developer
o Background in Computer Science from the University of Manchester
Page | 55
Transterra Media
Marketplace | Lebanon | Founded: 2013 | Growth | www.transterramedia.com
Transterra Media is a digital content marketplace that connects people who create media with those who
purchase it
Transterra Medias marketplace helps ease the transfer of media content around the world by helping to
connect top-level professionals and media buyers. It allows contributors to upload media content for sale,
pitch stories, discover new clients and receive assignments, all while retaining ownership of their content.
On the other side, Transterra Media gives media buyers the ability to source and license unique, high
quality content, find and hire freelancers, request stories and commission tailor-made content.
Business model
- Target customers: media buyers (ad agencies,
brands, news broadcasters and publishers)
and contributors (journalists, videographers,
photographers and filmmakers)
- Customer acquisition strategy: targeted social
media, word of mouth, direct sales, dedicated
account management and customer service
- Revenue model: 30% commission on pieces
sold
KPIs
-
4,000 contributors
160 buyers
$700k sales in 2014 (GMV)
Average transaction price of $525
Fundraising info
- Received $3 million in funding previously
- Seeking $2 million of funding for operations
and expansion
Market info
- TAM: $2.2 billion market (combined revenue
of major competitors)
- Competitors: most are not open communities
and contributors do not retail copyrights
o International wire agencies: AP, AFP, etc.
o Media agencies: Getty Images, Corbis
Team details
- 9 person team of journalists and technologists
- Jonathan Giesen: Co-Founder and CEO
o 17 years of experience in the IT and media sector; previously founded and led the educational
broadcasting initiative, Global Nomads Group, for 9 years
- Ray Homer: Director of Production
o Over 30 years of experience as a reporter, producer and former ABC Baghdad bureau chief; has
received seven Emmy Awards
Page | 56
Touchd
Mobile | Pakistan | Founded: 2014 | Launching | www.touchd.us
Touchd helps people maintain strong personal relationships with a selected inner circle of friends
Touchd focuses on the relationships that matter by learning from the interactions between the user and
their selected inner circle on social networks, email, messaging systems, and mobile phones. It then uses
its sophisticated algorithms to rank the contacts by urgency, taking into account frequency of recent
interactions and optimal opportunities to interact, such as events and proximity. Twice a day, users are
gently reminded to reach out to the most urgent contacts.
Business model
- Target customers: individuals aged 22-44 with
large social networks and busy lives
campus launches at universities, referrals
- Revenue model:
o Subscription for more contacts ($1.99 /
month for 50-100 or $9.99 / month for
unlimited)
o Pay for additional features such as smart
group messaging and LinkedIn integration
o In-app ads and promotions
KPIs
- N/A: Launching app in October
Fundraising info
- Previously raised $80k in seed funding
- Seeking $250k for launch, growth and
developing an iOS app
Market info
- TAM: ~500 million unique smartphone users
who use social media and are between 22-44
- Competitors: more focused on business and
smarter networking
o Accompany: iOS / Web (limited by iOS
restriction)
o LinkedIn Connected: LinkedIn only
Team details
- 5 person team
- Mohammad Mansoor: Founder and CEO
o Background in Computer Systems; 15 years of experience in IT & product development
Page | 57
Picus Security
SaaS | Turkey | Founded: 2013 | Growth | www.picussecurity.com
Picus Securitys network security testing software continuously assesses an organizations readiness to
cyber threats
Picus Securitys software continuously tests the defense layers of enterprise networks by simulating real
cyber-attacks and identifying security gaps. Through these tests, Picus Security can measure and report
the effectiveness of the network security devices as well as suggest ways for enterprises to use their
powerful but complicated security systems more effectively. Picus fills the missing gap in Network Security
Operations by providing metrics about security effectiveness that no other vendors provide. This
approach helps enterprises to fix their security systems before any breaches happen. The software is
available both over the cloud and on premise.
Business model
- Target customers: medium & large enterprises
who invest in network security
- Customer acquisition strategy: value added
resellers (no sales team)
- Revenue model: $12-50k / year licensing fee
Market info
- TAM: $1.2 bn vulnerability assessment market
in 2011 / 900 potential customers in Turkey
- Competitors: newer to market or in stealth
mode; focus on post-breach scenarios rather
than pre-breach like Picus
o SafeBreach / vThreat / AttackIQ
KPIs
- 14 paid customers
- 32 trial customers
- ~$18,000 average monthly revenue in first 7
months of 2015
Fundraising info
- Raised ~$200k in seed funding
- Receiving R&D funding from the Turkey
government
- Seeking $1.5 million in funding for sales and
marketing in the US
Team details
- Volkan Ertrk: Co-Founder and CEO
o Over 10 years of business leadership and technical development experience in IT security;
Bachelors in Math, M.S. in Information Systems and PhD candidate in Information Security
- Sleyman zarslan: Co-Founder and Director of Security Labs
o 10+ years of experience in IT security ethical hacking; Bachelors in Math, M.S. and PhD in
Information Systems
- Aycan rican: Co-Founder and Technical Lead
o 10+ years of experience in functional programming; previously co-founded Core Security
Technologies
- Pete Herzog: Product Visionary
o Over 20 years of experience in IT security research; created the international standard for
security testing called Open Source Security Testing Methodology Manual (6mn+ downloads)
Page | 58
O2OLabs
E-Commerce | Turkey | Founded: 2015 | Testing | www.o2olabs.com
O2OLabs is developing innovative technology that will help increase sales through T-commerce home
shopping and drive offline sales
O2OLabs first technology product is the Virtual Reality Shopping Platform (VRSP), which will leverage
large, high-definition TV screens to create a more realistic shopping experience and drive increased sales.
VRSP is a pull T-Commerce shopping platform for both online and offline retailers to deliver their product
catalogs to consumers through realistic, immersive 3D images on the home TVs. The technology platform
can be used both at home and in-stores. O2OLabs second product, ShopTab, offers a tablet to drivers
sitting in their cars and waiting at gas stations, through which they can shop for products and receive a
filled order by the time their tank is full.
Business model
- Target customers: homes with large TVs, all ecommerce companies, brick & mortar stores,
Smart-TV manufacturers (for VRSP); gas
station shops (for ShopTab)
- Customer acquisition strategy: Direct
partnerships with major players, trade shows,
road shows, direct sales, e-marketing
- Revenue model: ad revenue, transaction fees
or big data; VAR / OEM licensing for VRSP;
solution selling & OEM licensing for ShopTab
Market info
- TAM: $2.5 trillion e-commerce market for
VRSP, all Smart-TV producers
- Competitors: indirect competitors for VRSP

below, no competitors for ShopTab
o Apple TV: no unique e-commerce features
other than iTunes
o Delivery Agent: not pull T-commerce, not
a platform for realistic, life-like shopping
o Traditional forms of e-commerce
KPIs
- N/A: only developed solution prototypes of
the two products, patents pending
Fundraising info
- Seeking $130k for next 4 months of
development for VRSP
- Seeking $250k for one year of development
for ShopTab
Team details
- Team of 3 people who have been working together for the past 12 years
- Samer Ramazanolu: Founder and Creative Director
o Over 10 years of experience in researching and developing 3D stereoscopy and reality vision;
previously started several ventures including software companies, a technology ad & media
agency and a consulting firm; owns several US patents
Page | 59
LastOda
Travel | Turkey | Founded: 2012 | Growth | lastoda.com
LastODA is a mobile app for booking discounted, last minute hotel rooms in Turkey
LastOda offers last minute hotel room bookings up to 5 days in advance at discounts of up to 70%. Through
the mobile app, users can select from a short list of hotels with the best prices in each region. LastOda
also helps the hotels to reduce their number of unsold rooms and increase profitability. At the moment,
LastOda is available around Turkey, but it plans to expand to hotels in the Europe and MENA regions with
an initial focus on Turkish users traveling abroad.
Business model
- Target customers: last minute business and
leisure travelers in Turkey
- Customer acquisition strategy: online and
mobile ads, word of mouth, PR
- Revenue model: 15-20% commission on every
transaction
Market info
- TAM: $11 billion Turkish accommodation
market; 50% of all mobile bookings are for last
minute bookings
- Competitors:
o HotelTonight: only luxury segment hotels
in Istanbul; no hotels in the rest of Turkey
KPIs
-

2.7k unique users have booked hotel rooms
~$280k transaction amount run rate
Expect 40-50% YoY revenue growth in 2015
50% repeat customer rate
Fundraising info
- Seeking $500k for technology development
and growth
Team details
- 5 person team
- Burak Balkaya: Co-Founder
o Civil Engineering graduate from I.T.U.
- Selen Balkaya: Co-Founder
o MBA from Cass Business School and PhD candidate focusing specializing in management of
information technologies; 7 years of business experience
Page | 60
Yatrus Analytics
SaaS | Bulgaria | Founded: 2015 | Launching | www.yatrusanalytics.com
Yatrus Analytics provides real-time data analytics using all possible media and social media sources
Yatrus Analytics gathers data from digital news media, social media and open public data sources to
analyze events in the political, international affairs, and finance sectors. Through natural language
processing and graph analytics, Yatrus Analytics is able to provide valuable intelligence to its clients
through the Nautilus Intelligence Platform, an easy to understand visual and graphic dashboard. The
company also has a Graph Data API through which it can provide raw data enriched with meta data and
sentiments from tweets. Yatrus Analytics will initially focus on the media sector and eventually expand to
the finance and public sectors.
Business model
- Target customers: media and news agents
(data journalists, other journalists, reporters,
etc.), finance and public sectors
word of mouth, targeting data journalists,
targeting numerous potential early adopters
- Revenue model: different subscription models
from $50-100 / month for a single user to
thousands / month for larger teams
Market info
- Competitors:
o Dataminr: only includes Twitter data and
doesnt provide graph analytics
Bottlenose: leverage social and news media to
identify threats and risk events
KPIs
- N/A: launching in October
Fundraising info
- Raised $120k from an angel investor
- Not actively seeking funding
- TAM: ~$25 billion data as a service market
Team details
- 11 person team
- Bozhidar Georgiev: Founder and CEO
o Bachelors in International Relations from University of Essex, degree in Economics from the
University of Warwick
- Plamen Penav: Founder and CPO
o Bachelors in Modern History and International Relations from University of Essex; interest in
data science and network analytics
- Jordan Georgiev: CTO
o Senior Java Developer, extensive expertise in big data technologies
Page | 61
Mosaikx
IoT | UAE | Founded: 2014 | Launching | Mosaikx.com
Mosaikxs mobile app and wearable device allows people to record, remember and analyze conversations
from the entire day
Mosaikxs records all day through either the wearable device or the mobile app and analyzes the recorded
conversation. It then transcribes the conversation into text and organizes it based on topics, time, location,
keywords and more. The data is then transferred to computer or mobile app where users can search for
specific conversations or notes. Mosaikx also offers an enterprise product with open source software and
a customized device. This allows enterprises to determine things like who is talking and at what time a
transaction was confirmed or simply record sales calls.
Business model
- Target customers: younger generation (aged
25-45), working females, students; large
corporations
- Customer acquisition strategy: direct sales to
B2B customers, digital marketing, potential
distribution partnerships with Microsoft / Intel
- Revenue model:
o Sales of device ($120) and accessories
($10-100)
o Subscription for app: $5-25 / month
o Businesses: charge by time recorded
KPIs
- 3 successful B2B customers (including Etihad)
- Recently launched mobile app for iOS and
Android
- Finalizing manufacturing contracts
Fundraising info
- Previously raised $300k in seed funding
- Not actively raising money, will need funding
closer to manufacturing
Market info Competitors: no similar companies

o Digital voice recorders: no analytics or
cloud storage
o Note-taking apps (Evernote): no hardware
or analytics
o Siri / Google Now / Cortana: need internet
Team details
- Sina Torabi: Co-Founder and CEO
o B.S. in Mechanical Engineering
- Mahbod Azadian: Co-Founder and CTO
o B.S. in Computer Engineering
Page | 62
LoyaltyPlant
Mobile | Russia | Founded: 2011 | Growth | loyaltyplant.com
LoyaltyPlant helps businesses increase their revenues by creating branded, mobile loyalty program apps
LoyaltyPlant is platform for offline businesses to communicate efficiently with their consumers through
mobile apps. The company offers industry specific mobile apps that allow offline retailers to engage their
consumers and increase customer loyalty. Features of each branded mobile app include loyalty programs,
CRM, personalized campaigns, social media integration, digital ordering, e-gift cards and more.
LoyaltyPlant has already seen proven success in hundreds of brands in the US and Europe.
Business model
- Target customers: offline retailers and brands
marketing agencies, distribution via producers
of goods want LoyaltyPlant for their network
- Revenue model: typical monthly license fee of
$500 / location / month
Market info
- TAM: $320bn global marketing budgets
- Competitors: Dont allow marketers to
personalize the display as much
o Custom development: no proven record
and sometimes fails
o Tillster: similar platform in the US market
o Other competitors in their local markets
KPIs
-
400 brand customers

5mn app downloads
1mn MAU across apps
$500k revenue in 2014
Fundraising info
- Raised $800k in funding but only $150k in the
past 1.5 years for the current business model
- Seeking $600k to accelerate expansion in
Europe, Germany and Poland
Team details
- Vasily Dyachenko: Founder and CEO
o Background in Software Engineering, previously founded a mobile location-based coupon startup
- Julia Blinova: CMO
o Background in Public Relations
- Michael Zarubin: CTO
o Masters in Computer Software Engineering
Page | 63
The Inspiration Lab

Jobs / Recruiting | South Africa | Founded: 2015 | Launched | www.inspirationlab.io
The Inspiration Lab is platform to connect university students and graduates with internships and jobs
The Inspiration Lab offers a unique model for connecting students and graduate with opportunities for
internships, vacation jobs and permanent positions. Through The Inspiration Lab companies can post
positions and specify criteria for free. Students can then input their details and qualifications into a
centralized, standardized resume and select the opportunities they would like to apply for. If a company
sees a resume that it likes, it will pay to unlock contact information for that person. The unlocking fee is
then shared in part with the candidate.
Business model
- Target customers: University students and
graduates mainly in fields of engineering, law
and commerce; businesses looking to hire
students or graduates
- Customer acquisition strategy:
o Candidates: Partnerships with universities,
student ambassadors
o Companies: career fairs, direct sales
- Revenue model: companies pay $15 to unlock
contact info for each CV they are interested in,
Inspiration Labs keeps 80% of the $15
KPIs
- 40 companies on the platform (including PWC,
Deloitte, Accenture, Bain)
Fundraising info
- Received $100k seed funding
Market info
- TAM: 2mn university students in South Africa
- Competitors:
o Grad Connection
Team details
- 5 person team
- Mason Sinclair: CEO
o Degrees in Biomedical Engineering and Electrical Engineering
- Harry Lee: CTO
o Masters in Software Engineering
Page | 64
Smart Futuristic
Marketplace | Slovenia | Founded: 2015 | Testing | smartfuturistic.com
Smart Futuristic is a marketplace that aims to reduce the amount of food wasted by intelligently matching
suppliers and buyers of food and beverage products
Smart Futuristic is a two-sided digital platform for connecting food manufacturers with final bulk buyers.
Through Smart Futuristic, sellers can list their overstocked food supply and input information such as
expiry date, minimum price, minimum quantity, etc. Smart Futuristics algorithms will then match the
listing to the best buyers. Through the use of big data and dynamic pricing, the platform hopes to
accelerate the sale of unsold stock and ultimately eliminate food waste.
Business model
- Target customers: overstocked suppliers and
buyers of food and beverages
- Customer acquisition strategy: PR, social
media, food crowdfunding platforms, events /
conferences
- Revenue model:
o Supplier: 2,500 / year license fee
o Buyer: 50-100 / year for features
o 5% commission for matched orders
KPIs
- 10 beta testers
- Publically launching in November
Fundraising info
- Previously received 50k from an accelerator
program
- Seeking 300-500k at a 3-5 million valuation
Market info
- TAM: 312 bn / year of food waste
- Competitors:
o Alibaba / Foodstrade / Foodem: dont
provide intelligent matching
Team details
- 8 person team
- Dalibor Matijevic: Founder and CEO
o Engineering background, previously worked as a network manager at Goldbach Audience
Page | 65
Indoora
Mobile | Turkey | Founded: 2014 | Testing | www.indoora.com
Indoora provides high precision indoor positioning technology and tools to offer enhanced features to
smartphone users within indoor spaces
Indoora is one of the most precise indoor positioning technologies, with a hybrid system that can use all
different sensors including Wi-Fi, all beacons as well as upcoming sensor technologies. Indooras services
include positioning and navigation inside venues, location-based information, advertisements with push
notifications and customer behavior analytics. Indoora also offers an SDK to allow developers to integrate
these location-based features into their apps
Business model
- Target customers:
o Exhibition centers, malls, retail stores
o App developers via SDK
o Work with exhibition centers / malls in
Turkey
o Reaching out to app developers through
technology blog articles
- Revenue model:
o Exhibition centers / malls: 50/50 revenue
share for technology sales
o SDK: $0 (to create customer base and gain
traction)
Market info
- TAM: Expect $14.3 billion global indoor
location technology spending in 2016
- Competitors: Start-ups addressing various
verticals
Meridian / Navizon / Aisle411/ Indooratlas
KPIs
- Testing with Teknopark Istanbul
- Testing with TUYAP Exhibition Center
Fundraising info
- Received government grants of ~$320k
- Seeking $500k for development
Team details
- 6 person team
- Emrah Deniz Kunt: Co-Founder
o PhD in Mechatronics Engineering; professional experience in the industry including at a few
start-ups and as an R&D consultant
- Gorkem Erinc: Co-Founder
o PhD in Computer Science; expert in positioning technologies; full-stack developer
- Teoman Naskali: Co-Founder
o PhD in Computer Engineering; Asst. Prof. at Galatasara University
- Oktar Ozgen: Co-Founder
o PhD in Computer Science, full-stack developer
Page | 66
Ceviri Dukkani
Service | Turkey | Founded: 2014 | Growth| www.ceviridukkani.com
Ceviri Dukkani is a translation website that reduces time and effort spent on price negotiations and
provides top quality translations.
Ceviri Dukkani is a website for translation services that saves time and effort of the process. The
algorithm automatically calculates the price of the translation and sends the job directly to the
translator, eliminating email traffic completely. The companys in house translators and editors conduct
quality checks during the translation to ensure good quality of the translations.
Business model
- Target customers: corporations and individual
users
- Customer acquisition strategy: Telemarketing
team, using SEO services
- Revenue model: Gaining 100% of the
translation fees
KPIs
- 180 corporate clients including Ulker, BP,
Coca-Cola
- Big pool of translators
- [872 users / 1344 completed translation
projects in 9 months]
- ~918k TL / ~$353k annual revenue run rate
Market info
- TAM: $200M (global market is $9bn)
- Competitors:
o 3-4 competitors in the market such as
onehourtranslation.com
o Only online company to give Corporate
Turkish services
o Quality focus as differentiator
Fundraising info
- Looking for an investment around 1M
Team details
- Company consisted of 25 people, including in house software developers, app developers and
translators
- Emin Koc: CEO Emin Koc
o 6-7 ventures including consulting, railway, tourism, renewable energy, construction industries.
Concept design and engineering of first Turkish National EMU Train.
Page | 67
Segmentify
SaaS | Turkey | Founded: 2014 | Growth | www.segmentify.com
Segmentify is a SaaS solution that helps e-commerce websites and content providers increase visitor
traction and convert visitors to actual customer by making smart recommendations.
Segmentify can be easily integrated into any e-commerce or content website through a plug and play
solution. With Segmentify, websites can track visitor behavior, including pages viewed and products
purchased, to recommend the most relevant products, contents or campaigns to visitors at
the right time to increase their retention resulting in conversion optimization.
Business model
- Target customers: e-commerce websites and
content providers
potential integration with e-commerce
platforms (i.e. Shopify), digital marketing
- Revenue model: 3 level subscription model
($49 349 / month) based on page views
Market info
- TAM: 2k e-commerce websites in Turkey and
0.5 million e-commerce websites globally and
is annually growing 21%
- Competitors:
o No direct competitor in Turkey
o Nosto, Barilliance, Qubit in US
KPIs
- 25 paid customers with 40 websites
- ~$190k annual revenue run rate
- %37 CMGR through 2015
Fundraising info
- Received 15k cash and $200k in-kind
(including AWS) from Startup Bootcamp
- Seeking
$200-300k
for
international
expansion
Team details
- 5 person team
- Ergin Eroglu: Co-Founder and Technical Lead
o Background in Computer Science and MBA in Project Management; previously worked at several
software companies in development and consultancy positions. Segmentify is his 3rd startup
- Murat Soysal: Co-Founder and Manager
o Doing his PhD in recommendation systems; previously worked at government agencies as
project manager. Successfully managed 20+ tech and security projects with total budgets more
than $10M
Page | 68
eListGuy (ELG, Inc)

Enterprise App | Pakistan | Founded: 2011 | Growth | www.elistguy.com
eListGuy is a data-verification business focused on providing companies with verified email addresses and
lead generation lists
eListGuy provides companies with an outsourced data management solution for their sales and marketing
needs. eListGuy can provide valid email addresses for a list of target customers or build a list of leads
based on certain specified criteria. Because of its accurate data, eListGuy has also been used by many B2B
firms to get their existing marketing databases cleaned.
Business model
- Target customers: all companies employing
email marketing (especially in tech industry)
- Customer acquisition strategy: eLance as
intermediary, email marketing campaigns
- Revenue model:
o $0.25-0.40 / web-verified email
o $0.75 / phone verified email
KPIs
- 20-25 paid customers
- 1-5k names / week
Fundraising info
Market info
- Competitors: sell similar databases that are
less accurate and cost more
o Dun & Bradstreet / Zoominfo
Team details
- 70 full time employees
- Noman Siddiq: CEO
o 10 years of experience in the industry including as a telemarketing executive, customer service
executive, and business development
Page | 69
Yuzu
Food / Dining | Morocco | Founded: 2014 | Launched | www.yuzu.ma
Yuzu makes it easy for people to cook at home, by preparing and delivering fresh raw ingredients
Yuzu aims to make it economical and easy to make last minute decisions to cook at home. The company
provides a wide selection of tested and proven recipes that users can select from. Once the user selects a
recipe, Yuzu will source, prepare and deliver the ingredients within hours. Yuzu works with a broad
spectrum of suppliers and brings them an additional stream of customers in exchange for discounted
ingredients that the suppliers help to partially prepare. Yuzu is also able to influence local supermarkets
to stock certain products by guaranteeing certain demand.
Business model
- Target customers: working professionals,
small companies, families
- Customer acquisition strategy: promotions,
online advertising
- Revenue model:
o 10% mark-up on orders
o Fee for delivery service
Market info
- Competitors: No competition in Morocco
o Blue Apron / HelloFresh: subscription
model, limited choice, expensive
KPIs
-
5-10 orders / day

Mostly recurring customers
150+ recipes
3 suppliers for each type of food (fish, meat,
dairy, bread, supermarkets, etc.)
Fundraising info
- Seeking $250 500k for development, scaling
the platform and marketing
Team details
- 8 person team
- Salim El Jai: CEO
o Background in Computer Science; 5 years of work experience in France and in the US
Page | 70
Search in MENA
Marketplace | UAE | Founded: 2013 | Growth | www.searchinmena.com
Search in MENA is a B2B e-commerce marketplace for sellers and buyers in the MENA region
Search in MENA is a business to business marketplace for industrial buyers and suppliers who are in the
MENA regions or who are interested in importing to or exporting from/to the region. It makes it easy for
the 85% of companies in the MENA region who are offline. The platform provides tools where users will
be able to see verified sellers, send targeted trade leads, post trade offers, announce tenders, exchange
product samples and buy / sell products.
Business model
- Target customers: industrial companies
(trade, manufacturing, etc.) in MENA or who
want to import / export to MENA
SEO, telemarketing, partnerships with orgs
related to import / export (i.e. chamber of
commerce)
- Revenue model:
o $1,000 / year for premium access (more
products and details)
o 0.5 5% commission for samples sold
o Cost to become a verified seller
KPIs
- 100k sellers growing at 100% MoM
- 25k buyers
- 700k leads generated in 2014
Fundraising info
- Previously raised $700k
- Seeking $1mn (already have demand for
$400k) at a $4.85mn valuation
Market info
- TAM: $800bn of import / export between
MENA and Europe, US, India and China yearly
- Competitors:
o Alibaba / Kompass.com: week presence in
Arabic regions, which are not a focus
o Tradekey: Indian and Pakistani focus
Team details
- 10 person team
- Salim Akil: Founder and CEO
o Bachelors in Communication Technology Engineering; previously ran Search in Syria
- Kamila Mavadin: Business Development
o Degree in business management; previously managed other business in industrial equipment
supply for 6 years
Page | 71
Mawdoo3
Online Media | Jordan | Founded: 2010 | Growth | www.mawdoo3.com
Mawdoo3 is a collaboratively edited, free-access, original Arabic content encyclopedia with thousands of
high-quality articles
Mawdoo3 delivers informative Arabic articles on topics people care about to the general population. The
website analyzes Arabic search inquiries on the internet to determine what types of articles its team of
experts and researchers will write. Mawdoo3 also has a large auditing and quality control team that
ensures the accuracy of all articles posted. Going forward, Mawdoo3 plans to expand into original video
content as well as create more specialized websites for content verticals (i.e. entertainment, sports, etc.)
Business model
- Target customers: Arab speaking users
- Customer acquisition strategy: Search engine,
Social media, video content (to come)
- Revenue model:
o Ads: signed deal with DMS with minimum
monthly guarantee
o Native Ads: Branded articles
o Search Ads.
o Selling exclusive, original content
KPIs
-
44k+ articles
1,000 new articles / week
12mn MAU
50mn page views / month
600k monthly search on website
500% YoY growth of page views
Fundraising info
- Previously raised $1.5 million
Market info
- Competitors:
o Wikipedia: has Arabic articles, but they are
not based on peoples interests
o No6ta.net
Team details
- 22 person team with 300+ freelance writers
- Mohammad Jaber: Co-Founder & COO
o Medical doctor and serial entrepreneur with huge interest in online media
- Rami Al Qawasmi: Co-Founder & CEO
o Degree in Economics and experience in the retail sector
- Ehab Al Otibi: Business & Communication Manager
o Previously experience in the online media industry, in an online payment company, and in 2
online education companies
Page | 72
Pockee
Mobile | Greece | Founded: 2014 | Growth | www.pockee.com
Pockee is a mobile coupon & loyalty platform for grocery store brands and supermarkets
Pockee is a platform that helps brands and retailers to move from paper coupons and other inefficient
types of promotion, to mobile coupons. Through this sophisticated platform, brands build solid
understanding of their consumer and are able to drive engagement & loyalty, via personalization. Through
the Pockee app, users with relevant coupons can validate purchases and receive cash refunds. They find
coupons for various categories in one place and dont have to worry about printing or forgetting paper
coupons. Pockee does not need any POS integration or receipt scans for validation; instead it uses the
central information system of retailers / supermarkets to validate purchases. This way it achieves 0% fraud,
while limiting retailers involvement & life-cycle costs. Pockee is also working on developing an API as a
SaaS solution for third party sites/ mobile apps.
Business model
- Target customers: shoppers at supermarkets /
people who use any type of offer in the
supermarket/ people that want to shop &
spend smart
o Consumers: promotion by retailers and
brands, digital marketing, social media,
referral scheme
o Retailers / brands: direct sales
- Revenue model: 20-25% commission on
coupon value paid by the brand / retailer
Market info
TAM: $46bn global coupon market / $200+ bn
global supermarket promotion market
- Competitors:
o Paper coupons / in-store promotions
o A few start-ups: require taking pictures of
receipts or integrating with loyalty cards
KPIs
-

30k users who have made a redemption
10k MAU for redemptions
40+ brands
1,500+ stores in Greece (~70% of market)
120k annual revenue run rate
Fundraising info
- Previously raised 500k in funding
- Seeking 1mn in funding for expansion into
new markets (Turkey & UK)
Team details
- 10 person team
- Zissis Tsairelis: Founder and CEO
o 7 years of experience at P&G; previous functions include sales & marketing, brand management,
digital marketing and CRM
- Kostas Douvras: Co-Founder and Business Development
o 7 years of experience at P&G; worked with a lot of retailers while on the customer business
development team
- Drinia Maria: Co-Founder
o Previous experience at Accenture, working with big enterprise solutions and systems integration
APIs
Page | 73
foona Review
Food / Dining | Pakistan | Founded: 2014 | Growth | www.foona.net
foona Review is a platform that aims to become an encyclopedic directory for everything food related,
from restaurants to recipes to home cooks.
foona Review (or foona) aims to become a simple search & discovery tool with a comprehensive
database of global recipes and local eateries. In addition to having restaurant listings and reviews, foona
has interactive menus that allow users to discover other restaurants with the same dishes. The recipe
database on foona gives users the additional option to cook at home. When users search for a specific
dish, they will simultaneously see the restaurants that serve the dish and recipes for that dish. Basic
content remains free for consumers and eateries, with premium features to incentivize low-cost
subscription.
Business model
- Target customers: restaurants and foodies in
Pakistan, following scale to MENASA
- Customer acquisition strategy: campaigns
incorporating gamification. leaderboards,
contests,online ads,social media, partnerships.
- Revenue model:
o Display ads
o Freemium subscription: $40-50 / month
for eateries and $1-5 / year for foodies
KPIs
-
2,000+ eateries / 1,500+ recipes

4.3k MAU
2k registered users
15 cities
Fundraising info
- Currently seeking to raise funding
Market info
- TAM: 25k tier 1 and 2 restaurants in Pakistan
- Competitors:
o Foodpanda / tossdown/ Snob Sites: focus
on tier 1, only ~2,000 restaurants each
Team details
- 8 person team
- Zohare Haider
o Previous experience in project management, marketing & communications and digital
operations and strategy at companies including Nortel networks, Acumen Fund, Ooredoo Group,
and British Council
Page | 74
Evunto
Enterprise App | Tunisia | Founded: 2015 | Testing | www.evunto.com
Evunto uses a mobile app and iBeacon technology to create a hands free check-in solution
Evunto makes it possible for attendees to avoid the registration and check-in process simply by
downloading a mobile app. Before an event, Evunto receives the guest list from the event organizer who
can then inform its attendees to download the app. At the event, Evunto uses iBeacon technology and
the mobile app to identify attendees and check them in automatically. Evunto also offers features for
event planners including messaging and VIP arrival notifications.
Business model
- Target customers: businesses hosting events
or conferences
email marketing, social media
- Revenue model: $49-200 / event for events
with over 25 people, additional cost for
custom features
KPIs
- Testing MVP with local events at 2 co-working
spaces and 1 business event venue
Fundraising info
- Seeking $100k to launch and acquire the first
100 customers
Market info
- TAM: 2mn business events, 61 mn people
attending conferences and 27 mn people
visiting trade shows in USA in 2012
- Competitors:
o Eventbrite: no hands free solution
o Custom app: built for specific events
Team details
- Mohamed Ouerderni: Founder
o Software engineer; previous experience at Microsoft and at a start-up that joined an accelerator
in the UK
Page | 75
Melissa Climate
IoT | Bulgaria | Founded: 2014 | Launched | seemelissa.com
Melissa Climate offers a device that enables users to control any air conditioner from their mobile device
Melissa Climate is a smart device that allows users to control any air conditioner that has a remote control
from a distance. Through the mobile app and device, users can change the temperature, set the operation
mode, and determine the humidity in the room as well as view detailed monthly statistics. Over time, the
device will also learn and adjust for the users habits, such as their desire temperature and the time they
get home.
Business model
- Target customers: households with dumb air
conditioners
- Customer acquisition strategy: TV ads, PR,
content marketing (videos, reviews, demos,
etc.), online ads, social media
- Revenue model: 59 / device
KPIs
- Sold out of 220 units produced in first batch
within the first month
Fundraising info
- Previously raised 600k in funding
- Not actively raising additional capital
Market info
- TAM: 32 mn new air conditioners sold in
Europe each year
- Competitors:
o Tado cooling: more expensive product
positioned in wealthier markets
o Sensibo: Israel only
Team details
- 9 person team
- Lyubomir Yanchev: Co-Founder
o Winner of many national and worldwide competitions in information technologies
- Zanni Sabev: Co-Founder
o Over 16 years of experience in information and communication technologies; previously
founded an outsourcing company for creating mobile apps
- Blagovest Dimitrov: Co-Founder
o Background in Graphic Design
Page | 76
NetGas
Marketplace | Brazil | Founded: 2014 | Launched | www.netgas.me
NetGas is an online and mobile marketplace that connects buyers and sellers of cooking gas
NetGas makes it easier for buyers of gas to find the best sellers based on real-time prices and location.
Before NetGas, buyers always go to the same seller, even though prices within a city can range by up to
70%. Now, they are able to compare prices and purchase through either a buy now or an auction feature.
The platform also allows transactions to be completed using credit cards in addition to cash.
Business model
- Target customers: Restaurants, middle-class
households with access to internet / mobile
- Customer acquisition strategy: national ad
agency, direct mail marketing, social media,
online ads
- Revenue model: 7-10% commission from
sellers based on volume
Market info
KPIs
- 100 sellers on the platform
- 10 completed sales
- 2-3 orders / day
Fundraising info
- Previously received $60k in funding
- Seeking $100 200k for expansion and for 1-2
years of runway
- TAM: $10 billion / year of gas sales in Brazil

- Competitors:
o Largest distributor has 50k sellers but
buyers cant compare prices
Team details
- 3 person team
- Pablo Sandrelli: Co-Founder
o Background in Computer Science, 9 years of experience as a web developer
- Mrio Mol: Co-Founder
o Background in Computer Science and MBA in Project Management; previous experience as a
developer and project manager
Page | 77
ElMzad
Marketplace | Palestine | Founded: 2015 | Launched | www.elmzad.com
ElMzad is a marketplace for buying and selling domain names through auctions in the MENA region
ElMzad is the only domain name and website trading marketplace that supports Arabic language. Through
the secure marketplace, users can easily and safely trade domains and websites as well as complete
payments online. ElMzad ultimately hopes to collect all Arab domain names and website owners into a
single, easy-to-use platform.
Business model
- Target customers: people who need domains
in the MENA region
email marketing, SEO, forums, PR, online ads
- Revenue model: free to list ($3 after 50k
users); 3% commission; $10 for featured listing
Market info
KPIs
- 22 listings
- 1,000k visitors
- 30 registered users
Fundraising info
- Seeking $75k for first year of operations
- TAM: 300 mn domain names registered

globally, increasing at 18mn / year
- Competitors: No competitors in MENA region
o Flippa: English audience, more expensive
and no Arabic
Team details
- 4 person team
- Anas Rajab: Founder and CEO
o Bachelors in Computer Science and Diploma from Stanford; previous experience at Microsoft
Page | 78
Rezervista
Food / Dining | Turkey | Founded: 2015 | Launched | www.rezervista.com
Rezervista is an online assistant for eating out, going out and hanging out
Rezervista currently makes it possible for users to instantly make reservations at restaurants and bars.
Going forward, Rezervista plans to expand beyond just reservations to cover the entire dining out and
going out experience. It intends to offer valet parking and valet driving services as well as an online
payments system.
Business model
- Target customers: Middle to upper class
individuals aged 25-40
direct marketing to restaurants
- Revenue model:
o $0.30 / person / reservation charged to
restaurants
o Future charge for valet parking / driving
KPIs
- 25-30 restaurants
- 30 completed bookings
- Hundreds of registered users
Fundraising info
- Seeking $50k in funding
Market info
- TAM: 600 restaurants in Istanbul / 150 clubs in
Turkey
- Competitors:
o Rezervin / Quandoo / Reztoran: only has
online reservations, no other features
Team details
- 4 person team
- Baar etin: Co-Founder
o Background in bioengineering; previously worked on AI systems, coding systems and in sales at
a medical company
- brahim Arslan: Co-Founder
o Background in Computer Engineering, 3 years of experience as a software consultant
Page | 79
Aitomation
Enterprise App | Pakistan | Founded: 2014 | Launched | aitomation.com
Aitomation uses simple programs to replicate repetitive / redundant human behavior
Aitomation has developed a program that will make it possible for any non-technical person to automate
any process that they want. Aitomation also makes it possible for websites and apps to be completely
automated and run by a computer. The team has developed over 300 scripts of various levels of
complexities to automate previously redundant processes.
Business model
- Target customers: data entry industry and
virtual assistant industry
- Customer acquisition strategy: word of
mouth, referral program
- Revenue model:
o Charge / script commissioned (price
depends on complexity)
o Regular customers pay a monthly fee
o Automated program to be sold as a
subscription going forward
KPIs
- 300+ paid scripts
Fundraising info
- Seeking $1.2 mn for development and
marketing
Market info
- TAM: $230mn Virtual Assistant industry
- Competitors: focus on products rather than
services
o Automation Anywhere / OpenSpan
Team details
- 6 person team
- Umair Ahsan: Co-Founder and CEO
o Background in Computer Science
- Saad Ahsan: Co-Founder and COO
o Masters in Economics, background in research
Page | 80
Arastta
eCommerce Software | Turkey | Founded: 2015 | Launched |www.arastta.org
Arastta is a web-based e-commerce software enabling anyone to make e-commerce on their websites.
Arastta is a web-based e-commerce software used worldwide. Whoever wants to sell products online can
install this software and make e-commerce. It is built with modern technologies such as Symfony, Doctrine,
Bootstrap, jQuery etc. Its an Open-Source project with contributors all around the world, and the
software is free while the users are charged from the by-products such as marketplace and cloud service.
Business model
- Target customers: Medium and large sized
enterprises, especially in fashion and
electronics businesses
- Customer acquisition strategy: Mailing, ads,
blogs, social media, partnerships. One-click
hosting setup service creates awareness
- Revenue model: Cloud-Managed Hosting, VIP
Support + Hosting, Marketplace commission.
KPIs
- 150k newsletter subscribers
- 10k monthly visitor to website
Fundraising info
- No prior external funding
- Seeking investment for developing
Market info
- TAM: A competitor, Shopify, earned $37m
revenue just in Q1 2015. Magento, Shopify
and OpenCart systems are set up in 150k, 65k,
120k websites respectively
- Competitors:
o Magento, Shopify, OpenCart
o Better software and extra services such as
managed hosting
Team details
- Team consisted of 6 people all experienced, full-time professionals dedicated to eCommerce and
CMS platforms.
- Denis Dulici: Co-Founder
o Sales and Development of Joomla and WordPress plugin and components since 2008. Owns a
global company with 150k users from 230 different countries, 95% outside of Turkey.
- Enes Ertugrul: Co-Founder
o Owns a web-design and Joomla template development company since 2010.
Page | 81
Carmine
Travel / Transport | Morocco | Founded: 2015 | Launched | www.carmine.ma
Carmine is a car sharing service targeting Morocco, providing ready to use cars available 24/7 in urban
parking lots
Carmine is Moroccos first car sharing service providing an affordable, comfortable and efficient
transportation alternative that reduces traffic and pollution in urban areas of Morocco. The service is
suitable especially for young professionals, families that need a second car or enterprises that are not
interested in leasing.
Business model
- Target customers: Individuals and enterprises
flyers and direct sales
- Revenue model:
o $59 / year or $12 / 3 months membership
o $3-5 / hour or $30-50 / day based on car
type and membership type
Market info
KPIs
- 100+ subscribers, 40 active members that use
15+ hours/month)
- 600+ membership applications
- 8 cars in use in Casablanca
Fundraising info
- Looking for an investment of $500K for
expansion
- TAM: 90K potential members only in

Casablanca, expansion plans to Rabat,
Marrakech and Tangier
- Competitors:
o Uber, Careem, ITaxi
Team details
- Team consisted of 4 people including a marketing manager and a fleet manager
- Mohammed Mrani Alaoui: Co-Founder CEO
o Actuary and Finance background from Universite de Montreal and Hult Business School
respectively
- Driss Baz: Co-Founder Business Advisor
o Very experience professional who is acting as an advisor, angel and coach for Carmine
Page | 82
Namba Taxi
Travel / Transportation | Kyrgyzstan | Founded: 2012 | Growth | taxi.namba.kg
Namba Taxi is the largest and fastest growing online taxi ordering service in Kyrgyzstan
Namba Taxi is an online taxi ordering service, the largest and fastest growing in Kyrgyzstan. They are
targeting Russian speaking markets. They offer the best customer service and effective order handling in
the industry with their expertise in driver management and call center operations. With proven track of
record of converting existing customer bases from phone ordering only to mobile apps, Namba Taxi
believes its strategy can be scaled to other developing markets, where taxi dispatch systems are still
predominant.
Business model
- Target customers: anyone ordering taxi via
phone calls/SMS currently
- Customer acquisition strategy: banners and
videos on high-traffic local websites, giving
away free rides.
- Revenue model: 10% commission per ride
Market info
- TAM: $2.5B market in only small cities of
Russia, $144M in Azerbaijan, $72M in
Kazakhstan and $47M in Mongolia
- Competitors:
o Established taxi dispatch systems with
outdated technical infrastructure.
KPIs
-
Breakeven in 7 months
Revenue = $504k annual run rate
1800+ drivers in the system
40% market share in 3yrs
8000 daily trips
Fundraising info
- Raised $70K in 2012
- Estimated $500K required for expansion per
each city
Team details
- Team consisted of 41 people including Management, Engineering, Driver Operations, Community
Operations and Business Operations departments.
- Ruslan Karabukaev: CEO&Founder
o MBA from Georgia Tech, 8 years of startup management experience in e-commerce and airline
sectors.
- Ulukman Karabukaev: Business Development Director
o Computer Science and Engineering background
- Oleg Puzanov.: CTO
o 15+ years of experience in IT, involved in biggest projects of Kyrgyzstan
Page | 83
Couplinked
Entertainment | Turkey | Founded: 2015 | Launched | www.couplinked.com
Couplinked is a dating app aiming to get together young professionals with higher education degrees in a
more refined environment.
Couplinked is a mobile dating app focusing on a big customer segment of people with high education,
satisfying their needs which havent been satisfied by current apps in the market. With the PR projects of
current apps, an awareness have been created in this segment. The registration process is simple, but
includes a security check of education from the social media by the team. The app was launched on Google
Play in May and App Store in June and already has 6000+ members. The vision of the team is to expand
to other countries, and being not only an online dating app but having impact on the offline dating process.
Business model
- Target customers: young professionals
between ages 25-45, with higher education
degree
PR
projects
using
written
medianewspapers/blogs
that
professional
appreciate
- Revenue model: Freemium model. 2 different
premium packages with extra features. 1-3-6
month subscriptions.
KPIs
- 6000+ members
- 20k matches
- 750k messages
Fundraising info
- Seeking to raise funding for expansion outside
Turkey while gaining from investors expertise
Market info
- TAM: 1.2M-1.5M people only in Turkey has
higher education degree (not including current
students)
- Competitors:
o Tinder, Badoo, Zoosk: not focused on a
niche market
o E-cift, Siberalem: web-based services
Team details
- Team of 3 members including two founders and a software developer
- Hakan Hintoglu: Co-Founder, Business Development and Marketing Manager
o Electronics engineer, 6+ years of experience in software management in local and multinational
companies like Philips in Belgium. Also managed product management and direct sales teams.
- Baris Inalpolat: Co-Founder, Software Architect
o Electronics engineer, software management experience since 1995.
Page | 84
iGrow
Marketplace | Indonesia | Founded: 2014 | Growth | igrow.asia
iGrow is a platform facilitating urban people to become farmers without any prior knowledge and
resources.
iGrow is a platform for helping urban people to do plantation without limitation of land, knowledge to
plant and skill to harvest by utilizing unused land. The marketplace connects urban people to local
farmers to do plantation in a productive land, provides web-based solution to manage any plantation in
the world and has their own agroforestry research facility. It uses a unique scheme for food plantation
industry, aiming to cover food security problem from unmet food demand caused by urbanization and
overpopulation
Business model
- Target customers: middle/upper class urban
people with environmental concerns
- Customer acquisition strategy: cooperating with
green communities. Plans for mass marketing via
digital/social media and sponsoring green events
- Revenue model:
o Short term : plantation cost, profit
sharing from harvest time, leasing
iGrows land, sales of agricultural
products,
o Long term : food processing industry,
agrotourism, carbon trading, sales of
bioeconomy products
- Competitors:
No food-focused company uses same model.
Tradition plantation is the main competiton
KPIs
-
Annual revenue 428.571 USD

Average Monthly revenue 35.714 USD
300+ hectares of plantation
1000+ hectares ready for plantation
500+ paying customers
Fundraising info
- Seeking for $3mn investment for expansion
and marketing activities
Market info
- TAM: Agriculture and Bioeconomy product
market in SEA, $5b TAM
Team details
- 8 people team including 1 IT manager, 1 administration staff, 1 marketing staff and 3 operation staff in
lands.
- Muhaimin Iqbal: Co-founder and CEO
o 10+ years of experience in agriculture, managed hundreds of hectares of land. He also has expertise
on managing farming area, risk management, and financial aspect
- Andreas Senjaya: Co-founder and CBDO
o Graduated from Computer Science in University of Indonesia, built a startup in farming and
education for 5 years. His startups received awards like Dragon's Den Asia, Indonesia Creative
Festival Award, and Startup Asia Award. He also does mentorship and training in many startup
events in Indonesia about startup in business model generation and scalability topics.
Page | 85
PBXDom
SaaS | Iran | Founded: 2013 | Launched | www.pbxdom.com
One Liner
PBXDom is a cloud based reporting service for major PBX and call center.
Full Description
PBXDom is a cloud based reporting service using the data from PBX and call center systems. Various types
of dashboards and reports can be achieved such as the amount of phone calls per department, number
of missed calls and the time/department the calls make peak. The differentiator of PBXDom is the cloud
based system, huge of report and dashboard, easy installation, that doesnt require any external software
and the companys internal configuration services that saves time of the clients IT department to maintain
the system.
Business model
- Target customers: SME to Enterprises around
the world with call center & PBX systems
- Customer acquisition strategy: Google ads &
twitter in global market, local Iranian media in
Iranian market, PBX manufacturers as official
software partners.
- Revenue model:
o 3 packages as monthly subscription fee
$19.99, $49.99 and $99.99 depending on
the scale of PBX network of the client
company.
Market info
- TAM: 1 million PBX systems are sold only in
Iran in 5 years.
- Competitors: low cost alternative with

differentiated structure of cloud based
dashboards not requiring any software on
premise and maintenance
o Avaya,Cisco and Panasonics PBX software
KPIs
- 100+ paying customers
- 200 customers testing in their systems
- Last months revenue = $ 3000.
Fundraising info
- No previous external funding ( founder selffund $150,000)
- Seeking $1M for global expansion and
relocation of the company
Team details
- 5 person team including 2 founders, 2 developers and 1 sales and marketing director
- Amin Kalantarnia: Co-Founder and COO
o Network security expert. IT security experience for 4 years in the largest car manufacturer of the
Middle East. Former CIO of Sony Iranian Office.
- Mohammad Reza Mousavi: Co-Founder and CEO
o Chief architect, in charge of development. Software developer 15+ years. Telecom solutions.
Page | 86
Uplift Aeronautics
Aerospace Tech Humanitarian |USA | Founded: 2014| Growth l Uplift.aero
Uplift Aeronautics use drones to deliver humanitarian cargo.
Uplift Aeronautics is a 501(c)3 nonprofit, committed to making aviation solutions affordable and feasible
for humanitarian organizations. Uplift researches, designs, and builds drones for humanitarian cargo
delivery using a network of talented individuals who build amazing things to solve real, social problems,
putting latent talent to work for good. Uplifts current aircraft can fly 120km carrying 1kg for less than
$1,000. The paradigm is a conveyor belt of small drones, to deliver a continuous flow of aid to otherwise
inaccessible people. Uplift is seeking partners to help work through the political framework in Turkey
and the neighboring countries, and use drones to deliver aid to trapped peoples in conflict zones.
Business model
- Target customers: NGOs, Humanitarian
Organizations, Nonprofits working with
refugees
- Customer acquisition strategy: Uplift
works with chosen partner organizations
and other nonprofits whom are handpicked.
- Revenue amount/model: Value Model
Market info
TAM: Billions in aid dollars and logistics
Competitors:
o Matternet: Network logistics for small
scale cargo. DGI/3DR: consumer grade
drones mostly for imaging.
KPIs
Since Uplift is still in R&D and the drones are used in small
scale efforts, the KPIs differ from a typical tech or aerospace
startup. We focus on the lean startup model and utilize
continuous improvement.
- Volunteers: 70
- Missions per Year: 2
Fundraising info
- Raised $45,000 seed money from Indiegogo
crowdfunding campaign. Burn rate is less than
$1,000/mo.
- Not looking to raise more for the near future. Seeking
implementing partners.
Team Details
- Mark Jacobsen: Executive Director
o Active duty C-17 pilot and Middle East Specialist in the US Air Force pursuing PhD in Political Science
at Stanford University
- Jessie Mooberry: Vice Director
o Serial entrepreneur,Finance and Chinese graduate from University of Pittsburgh, and drone enthusiast.
- Brandon Fetroe: Director Engineering
o BS in Physics, an MS in Aeronautics & Astronautics, pursuing a PhD in Mechanical Engineering at
Stanford University.
Page | 87
Akhbar Rasmi
Media / Public Relations| Iran | Founded: 2015 | Launched | www.AkhbarRasmi.com
"Akhbar Rasmi", is a bridge connecting businesses to journalists, bloggers and industry influencers.
Akhbar Rasmi is the 1st News wire & Press Release Distribution Platform in Iran helping companies get
better media exposure. It provides companies with an easy to use PR dashboard to create high quality
press releases & content, Distribute them based on different targeted PR campaigns among 2000+
journalists, and get real-time analytic and impression reports. For the journalists, Akhbar Rasmi is a
source of validated news & content from thousands of companies in one place. It provides them with a
fully customizable newsroom to choose what companies news they want receive, how to receive and
when to receive them.
Business model
-
Target customers: small, mid-sized

companies with no PR Departments
Customer acquisition strategy: Market
education using content marketing,
tradeshows, B2B partnerships
Revenue amount/model:
Freemium
service: Companies can publish on
AkhbarRasmi.com for free but they have
to buy a subscription plan in order to
distribute PRs and use media monitoring.
Totally free service for journalists.
Market info
-
TAM: 1.4m registered companies in Iran,

with no other PR service providers.
Akhbar Rasmi is the 1st in the market with
the expertise, resources & technology.
We aim to target 40,000 of companies
within the next year.
Competitors:
No Local competitor. Global Press Release
distribution platforms can actually be our
partners.
KPIs
-
Revenue: $30k annual run rate

Total number of companies: 380
Average Monthly active companies: 100
# of premium companies: 20
# of registered journalists: 2000+
Fundraising info
- Series-A funding
- Seeking investment $500k
Team Details
- Majid Kasiri: Co-founder, CEO
o 7+ years of experience in public relations and media industry in Iran. He has helped 150+
companies implementing PR tools in their communication strategies.
- Mohammad Mehdi Moghaddam: Co-founder, CTO
o Professional software architect and technology expert. He has been head of product
development in many reputable websites.
Page | 88
My Smart Remote
SaaS | United Kingdom | Founded: 2014 | Launched |www.mysmartremote.com
My Smart Remote is a mobile app solving modern criminal methods of bypassing car security solutions.
My Smart Remote is a mobile app that interacts with an in-car security system to provide a solution to
modern criminal methods of bypassing existing security solutions. MSR provides a solution that is not
susceptible to the current criminal security bypassing methods. The multiple layers of security start with
a password set by the car owner. Users can change the password an unlimited number of times via the
app at no extra expense. Security is not compromised even if password is hacked or signals are damaged.
For convenience MSR users are also able to unlock car doors from any phone using the car owners
registered password. The system has been tested on 21 cars and is ready to be introduced to the
commercial market.
Business model
- Target customers: Direct clients are
distributors, car insurance companies,
accessory companies.
- Customer acquisition strategy: B2B focused
marketing, social media, emailing
- Revenue model: $200 price of hardware sold
- Competitors:
Some vehicle security companies like Huf UK,
Cobra Automotive, Retainagroup, Traffic Master,
no direct competitors using same technology.
KPIs & Achievements
- 20k+ app downloads

- 30+ beta sales
Market info
- Top 21 British Inventions at The Gadget Show
- TAM: Over $100bn global market size ($3.5bn
Live 2015
UK aftermarket, $22bn Rest of Europe)
- Toyota Innovation Challenge Award
- 1.5 Million cars stolen each year in Europe
- Innovation Voucher from Innovate UK
- 8% increase in auto theft in 2014
- Provisional patents filed
Fundraising info
- No prior external funding.
- Seeking investment 350k for production,
testing, certification, marketing
Team details
- Dr. Akhtar Khalil: Founder and CEO
o Has a PhD in Information Security. He has worked as a Principal Investigator on many Research
and Development projects. He has also experience in business and sales.
- Mr. Asim Kiyani: Business Development Executive
o Has More than 15 years of experience in market intelligence, international sales, business
development and distribution strategies among many other areas.
- Geoff Hann: Technical Advisor
o Has over 20 years of experience of providing consultancy and testing products in the automobile
sector.
- Team also includes auto electricians, auto consultants, developers, researchers.
Page | 89
Webdilio LLC
Server Monitoring | Romania | Founded: 2015 | Launched | webdil.io
Webdilio is a technology development company for enterprises worldwide.
Webdilio is a technology development company for enterprises worldwide. They provide PHP, Javascript,
SQL, HTML5 services. They have worked with global teams of BMW, LG, Philips, Samsung, Volkswagen,
Filmon. Their uniqueness is their connection with customers, easiness of follow-up, experience with social
networks, e-commerce and web applications.
Webdilio product (server monitor) helps getting complete visibility of your workstations and servers and
ensure its availability and health. Specially designed for hosting companies, CDN networks, streaming
platforms, etc.
KPIs
Business model
- Target customers: Referenced enterprises
- Revenue model: Project and maintenance
fees.
Market info
- TAM: Large enterprises worldwide
- Competitors:
o No direct competitors
- 6 recurring big customers

- Work within 10 countries
- 281 enterprise projects finished
Fundraising info
- Seeking investment $100k and partnership to
go on next level, promotion and gathering big
customers.
Team details
- Team of 10 people
- Bogdan Christian Stanache: Founder and CEO
o Computer Systems Engineer, Certified Apple Developer, founded several web startups.
Page | 90
InteraCta
Media | Pakistan | Founded: 2014 | Launching | www.interacta.co
InteraCta is a phone app enabling the audience of media broadcasts participate in the content/show.
InteraCta aspires to completely redefine how people engage with Media content. InteraCta is a phone
app that enables the audience of any media broadcast actively participate in the content/show on-air. For
e.g. If they are watching a Quiz show, they will be able to answer the questions via smartphone in realtime. The app uses audio from the TV/Radio to recognize the show and prompt corresponding interaction
on the phone.
Business model
- Target customers: all smartphone users
watching TV
- Customer acquisition strategy: interactive
advertisements partnering with brands.
- Revenue model: Cost-per-click
Market info
KPIs
- Partnerships with TV broadcasters in Kenya
and Pakistan
Fundraising info
- $220k seed investment in 2015
- Looking for strategic partnerships
- TAM: US TV market is $200bn. Advertisement

share $1.86bn
- Competitors:
o Shazam: also detects TV shows. Ability of
multiple interactions in a show is
differentiator
Team details
- Team of 7
- Muhammad Maaz Kemal: Co-Founder and CEO
o Been doing extensive R&D at LUMS on this product for over a year now. Has considerable
experience in Digital Signal & Communication processing. Co-owner of a local business.
- Jazib Babar: Co-Founder, Co-CTO
o Software Engineering Graduate from NUST. A passionate programmer and an expert in Mobile
technologies.
- Muhammad Ali Ahsan: Co-Founder, Co-CTO
o B.S Electrical engineering, LUMS. Expert in Digital Signal Processing with research experience
as a research associate at LUMS. Experience in Digital Signal & Communication processing.
- Waqas Aqeel: Co-Founder, CFO
o BSC Economics, LUMS. Waqas has an extensive experience in the field of Business and Product
Development.
Page | 91
Kolay IK
SaaS | Turkey | Founded: 2014 | Launched | www.kolayik.com
Kolay K is a cloud based human resources and employee information management system for SMEs.
Kolay K is a cloud based human resources and employee information management system for SMEs.
With a monthly subscription fee, HR directors and managers can access employee information such as
calendar, absences, salary, inventories and personal information while employees can access their
absence requests and shared documents. Kolay K helps to reduce maintenance, security and update
costs and make companies gain in both monetary and operational aspects.
Business model
- Target customers: SMEs with 20-250
employees, in Turkey and MENA
- Customer acquisition strategy: reaching SME
segments via TEB and Turk Telekom.
Partnership and revenue sharing with
accountants. Also using cold call, digital media
- Revenue model: Monthly pricing depending
on clients headcount. 49/99/199 TL for
companies under 100/250/500 employees.
KPIs
- 500+ member clients
- 25000+ employee records
- %20 paying customers
Fundraising info
- 200k TL received
- Seeking investment of 1M TL
Market info
- TAM: +3mn SMEs in Turkey, 250k with 10-250
employees
- Competitors:
o Global: Zenefits, BambooHR, very wide
market, local softwares. Hard to enter
MENA market.
o Local: Poldy, Wolvox, Logo, no products
for SMEs, high priced for large
corporations.
Team details
- Team of 6
- Caglar Yali: Co-founder
o Graduated from MSc Technology Management and BSc Software Engineering in Bogazici
University. Worked in Paypal and Visa for 3+ year
- Efecan Erdur: Co-founder
o Engineering degree from ITU. 5+ years of experience in Software Engineering. Worked 3 years in
Startup Kitchen as technical lead for several startups such as Line.do, Tula, Fubio and Tuttur.
Page | 92
Hesapoder
Service | Turkey | Founded: 2015 | Launched | Mobile App
Hesapoder is a restaurant pass service for companies, that manages transactions via apps instead of cards.
Hesapoder is a food pass card service for companies in Turkey. Applications developed specifically for
restaurants and employees interact via QR code and subtracted from daily balance of the employee. As
an alternative to traditional cards of Sodexo, Ticket and Multinet, Hesapder offers 2.99% commission
per transaction to restaurants instead of 7-8% also enables companies to save 10% from meal spendings
Business model
- Target customers: Companies in service
industry, without catering in office.
- Customer acquisition strategy: Direct sales by
negotiating 10 restaurants near the target
enterprise and testing
- Revenue model: 2.99% commission from each
transaction
KPIs
- 25 employees testing ( 1 company)
- Starts with 2300 employees in October 2015
Fundraising info
- Seeking investment $150k for expansion
Market info
- TAM: 1.7mn food card users in Turkey, 12mn
employees without catering in office
- Competitors:
o Traditional food pass companies like
Sodexo, Ticket, Multinet
Team details
- 6 people team
- Erman Kaya: Founder
o Degrees in Business Administration and Aerospace Engineering. Owns a mobile software
company VindeSoft since 2012.
Page | 93
Fango
Marketplace | Turkey | Founded: 2015 | Growing | www.fango.me
Fango is an influencer marketing platform that allows brands to run cost per signup/install campaigns.
Fango helps top brands sponsor social media creators. Its the only influencer marketing platform that
allows brands to run cost per signup/install campaigns, in addition to pay per post and click campaigns.
Its currently generating revenue and have more than 25 thousands influencers on the platform.
Business model
- Target customers: Mobile apps, casual gaming
companies, web apps.
- Customer acquisition strategy: Partnership
with attribution platforms, cold/warm sales to
top apps in app stores.
- Revenue model: 50% commission with costper-action and cost-per-install model from
marketed app.
Market info
- TAM: $170bn globally.
- Competitors:
o Niche: acquired by Twitter
o Traackr: works as a SaaS.
KPIs
- 25k+ global social media influencers in portfolio
- Works with 6 brands, negotiating with others in
3 months
- $40k revenue in 3 months
Fundraising info
- Family friends funding done.
- $200k committed to $500k round after winning
Entrepreneurs Roundtable Accelerator.
Team Details
- Team of 7 members
- Gokhan Celiker: Co-Founder and CEO
o Made exits priorly. Design Thinking education in Stanford, Silicon Valley. Currently has an O-1 visa.
Coding since high school. Experienced in design, marketing, sales. Personal blog with 1M+ viewers.
Worked in Intel.
- Farhad Safarov: Co-Founder, CTO
o Experience as CTO for 2 companies before. Winner of Computer Olympics in Azerbaijan.
Developing experience for 8+ years. Developed a software analyzing around 500k data.
Page | 94
Hemodyn
Biotechnology | Turkey | Founded: 2013 | Launched | hemodyn.org
Hemodyn is a 3D sketch-based design platform for cardiovascular surgeons to simulate their intended
surgeries prior to actual surgery.
Hemodyn aims to develop biomedical technology on childrens heart diseases. The applications are for
planning the heart surgery through web prior to the real operation. User can create the 3D model of the
cardiovascular structure of the patient. Surgeon draws the patch on this 3D model and the blood flow is
simulated on the processed model and the results are delivered to the surgeon.
Business model
- Target customers: Currently clinicians,
radiologists
and
cardiologists.
Future
customers will be insurance companies.
- Customer acquisition strategy: Visits to
clinical centers, talks in conferences. Several
high-impact scientific publications of the
founders made them known in the community
- Revenue model: Pay per use licensing typically
for $1000 per patient-specific analysis.
Market info
- TAM: 5000 surgeries per year in Turkey, 130k
worldwide in 1st phase, 60k in 2nd and 3rd
phases. Also a market for adult heart surgeries
is rapidly emerging that need patient-specific
analysis technologies.
- Competitors:
o No direct competitors. 2 startups in US and
1 in Europe use similar technology but on
different adult disease specialties.
KPIs
- 3 patents in heart surgery area, in evaluation
process for EU
- 20 doctors are using the product case by case
- Awards such as METU New Ideas New Jobs,
EU commercialization fund awards Tubitak
Fund for Young Entrepreneurs
Fundraising info
- No external funding except awards
- Seeking investment of $2-3mn for clinical
trials, hiring an employee on legal and
permissions for US and EU.
Team details
- Kerem Pekkan: Co-founder and CEO
o Associate Professor in Koc University, Cardiovascular Pediatry. Associate Professor in Carnegie
Mellon University.
- Senol Piskin: Co-founder and Technology Director
o PhD on Science and Engineering from Istanbul Technical University.
- Volkan Tuncay: Medical Imaging Specialist
o 5+ years of experience on cardiovascular post processing. Biomedical Engineering degree,
pursuing his PhD on Cardiovascular Research. Developed software for clinical applications.
Page | 95
Icerik.com
Marketplace | Turkey | Founded: 2014 | Launched | www.icerik.com
Icerik.com is a marketplace bringing together content writers with people who need content for their
marketing plans.
Icerik.com is a web based content marketplace that brings together customers who want to reach easy,
fast and the most suitable content for their marketing plan with writers who are experienced and
coming from various backgrounds. Icerik.com provides to customers the opportunity of getting the most
relevant and unique content for their business. It appoints member freelancer writers to clients such as
blogs, brands and e-commerce websites for product descriptions.
Business model
- Target customers: E-commerce companies,
SMEs and start-ups
- Customer acquisition strategy: reaching client
portfolio of the partner sales agency which is
one of the biggest in Turkey, being main
sponsor of international events and meetups,
using the publisher & blog network
- Revenue model: Calculating price depending
on the order
Market info
- TAM: In 2019 worldwide content market will
be $313b (PQ Media Global Content Marketing
Forecast)
- Competitors:
o Icerik Bulutu: similar business model
o Contentus: Content agency, rather than a
marketplace.
KPIs
-
~100 active freelance writers

147 registered writers
~90 submitted projects/orders
Revenue: 180k TL annual run rate
Fundraising info
- Seeking investment of 150.000 TL to develop
the system and technology
Team details
- Team of 4 including 2 founders, head of editorial team and lead developer.
- Tugce Seven: Co-founder
o Graduated from Business Administration in METU. Founder of SEOZEO, a B2B SEO agency. Her
personal interests are new investments and start-ups.
- Yigit Konur : Co-founder
o One of the pioneers of SEO in Turkey. 7+ years of SEO experience. Founder of several startups
on SEO. Interested in digital marketing.
Page | 96
Etkinlikcim.com
Marketplace | Turkey | Founded: 2015 | Launching | www.etkinlikcim.com
Etkinlikcim.com is a marketplace bringing event venues, agencies vendors and users together.
Etkinlikcim.com is a marketplace which brings event venues, vendors, hotels and users together for
economical and quality event. It provides a platform where individuals and institutions can easily
organize an even, while listing all the vendors and event venues such as hotels meeting rooms,
restaurants and appropriate historical places. The marketplace enables to compare prices and organize
events easily without any mediating event planning agency.
Business model
- Target customers: Hotels, Restaurants, Event
Venues and Vendors (catering, music, sound
and
lightening
equipment
services,
decoration, party equipment suppliers etc.) on
B2B side. Corporations, NGOs, funds, event
planning individuals as users.
- Customer acquisition strategy: Using
knowledge from their event planning agency
KTH, sales teams, digital marketing, video and
blog contents
- Revenue model: Annual subscription fee from
venues and suppliers, ad-sales packages and
pre-made event packages
Market info
TAM: In 2012 for Turkey, Meeting /Incentive /
Congress/Events
market
$3mn
,
Entertainment Market $4mn. CAGR 3%
annually
- Competitors:
o Offline event agencies
o MICE Magazine & EventTurkiye.com
o Meetings.com, meetingsbooker.com: only
for meeting rooms category
o Dugun.com: only for wedding events
o StarofService.web.tr: only for event
category
KPIs
- Launching on October 2015
- 20-22 of 25 businesses met are ready to enter
the system
Fundraising info
- Currently in an angel round
- Seeking investors to meet in 8-10 months
Team Details
- Efe Kethuda: Co-Founder and CEO
o 8+ years of experience in event sector. Founder of KTH Event Agency and worked in Microsoft. Has
Master degree on Entrepreneurship. He is in Start-up ecosystem since 2010
- Guney Gokoglu: Co-Founder, CTO
o Former CTO of Lidyana.com and Poltio.com. Passionate programmer and experienced technically.
- Sibel Neziroglu: Co-Founder, COO
o 6+ years of event planning experience, worked with KTH Event Agency and Dogus Holding,
educational background from Le Cordon Bleu and Ozyegin University.
- Onur Guven: Marketing Director
o 4 years of experience in marketing, worked with KTH Event Agency and Fiba Holding. Industrial
Engineer with an interest of digital marketing and social media.
Page | 97
Scorp
Social Media | Turkey | Founded: 2015 | Growth | scorpapp.com
Scorp is a social media app where people create popular headlines and fill them with 15-second videos.
Scorp is a social and visual networking mobile app that enables people to create popular headlines and
keep up with the trends with 15-second videos. People can also contribute to the collection of categorized
knowledge and moments then may get video responses from their networks.
Business model
- Target customers: Youth between ages 18-25,
social media users who likes taking videos
- Customer acquisition strategy: Acquisition
teams in university (500+ students in 100+
universities), social media marketing
- Revenue model: native model, brands using
the app
KPIs
- 700k users
- 110k DAU, 400k MAU
Fundraising info
- TL 250k prior investment
- Will seek investment in October
Market info
- TAM: 34-38mn Facebook users in Turkey,
targeting 40% of them
- Competitors:
Team details
- Izzet Zakuto: Co-founder and COO
o Media and Visual arts major in Koc University, with interest in entrepreneurship
- Sercan Isik: Co-founder and CEO
o Industrial Engineering and Business Administration from Koc University.
- Ovunc Dalkiran: Co-founder and CTO
o Software development experience in several startups
- Kaan Ugurlu: Co-founder and Developer
o Computer sciences student, interested in cryptography and computer networks
- Omer Erkmen: Co-founder and Mentor
o CEO of Mekanist.net, Masters degree on Computer Engineering in University of California, Santa
Barbara
Page | 98
Taskulu
SaaS | Iran | Founded: 2014 | Launched | www.taskulu.com
Taskulu is an online collaboration platform that integrates task management, real time chat and time
tracking.
Taskulu is a deeply integrated and extensible platform for online collaboration. By default it provides
users with Kanban-style task management and real time chat, but it can be easily customized to include
more features based on customer's needs by enabling project-level extensions. It also gives you the
opportunity to integrate applications you use on a daily basis, such as Dropbox, Drive, GitHub, with your
Taskulu projects so that you can manage your team and projects from start to finish on Taskulu and get
or send important information from/to other tools youre using along the way.
Business model
- Target
customers:
SW
development
companies in Iran & Germany, looking to
expand to Turkey and Europe.
- Customer acquisition strategy: Content
marketing and social media, especially Twitter,
viral expansion by people inviting teams
- Revenue model: Freemium up to 3
integrations, $5/user/month for more. For
enterprises yearly contract based on employee
headcount.
Market info
KPIs
- 12619 users
- 60% users outside in Iran, mainly in western
Europe and Japan
- Activation rate: 58.6%
- Retention rate: 21.7%
- Burn rate $8000/month
Fundraising info
- Received $100k from Sarava (Iran) and Yiping
Goh (Singapore)
- Will have an investment round in 6-8 months
- TAM: Online collaboration market was $42b in

2012, CAGR 14%. $16b will be taken up by
office productivity tools by 2018 (GIA)
- Competitors:
o Asana, Basecamp: Task management
o Slack, HibChat: Real time chat
o Harvest, Toggle: Time tracking
o Differentiator is integration in 1 platform.
Team details
- Team of 12 including backend, frontend, mobile developers, designer, customer support, marketing
- Farhad Hedayati-Fard: Co-founder and CEO
- Kasem Keshavarz: Co-founder and CTO
o Both co-founders studied Computer Science in Amirkabir University of Technology. Best friends
for 6+ years.
Page | 99
Milestone
Education | Pakistan | Founded: 2014 | Launched | www.milestone.com.pk
Milestone is a complete ERP solution for school, college and universities
Milestone is a complete ERP solution for school, college and universities. It targets education
management problems such as manual work, communication gap between institute and parents.
Milestone is a solution for these problems and packed with features such as students management,
exam, result analysis, bio-metric attendance, parent portal, SMS, accounts, fee and 24/7 support.
Business model
- Target customers: low and high end schools in
every region in Pakistan.
team, references from existing customers,
newspaper adds, online advertising
- Revenue model: 5 streams: license costs,
upgrades, support services, cloud subscription,
data bank
KPIs
- 142 schools and colleges as customers
- 50+ institutions pay $30/month for support
services
Fundraising info
- Seeking investment $100k to expand in
different cities in Pakistan
Market info
- TAM: 400.000 schools and colleges in Pakistan,
11.000 schools opening each year
- Competitors:
o No local companies, just individual SW
developers
o India: 1 company
Team details
- Team of 5
- Rai Shahid: Co-founder
o Worked in different SW companies as SW engineer and project manager. 13+ years experience
- Rashid Mehmood: Co-founder
o Sales director experience 4 years in a SW house. Masters in IT
Page | 100
Waveit
Social Media | Israel | Founded: 2014 | Launching | www.waveitapp.com
Waveit is a social app for creating and globally sharing top quality content, decided by the crowd, for the
crowd.
Waveit is a social app allowing users go globally viral and consume greatest content available by wisdom
of crowd. It contains funny and interesting content only that can go viral and may interest all the crowd.
It is interactive with ability to swipe all directions. App focuses on the content and not on the popularity
of the user, using the wisdom of the crowd to spread viral content faster. The app targets the
opportunity of contents transforming to video rather than article format. Users cant skip through the
content without taking action. That allows us to push quality content according to the wisdom of the
crowd and make the average user viral in a matter of minutes.
Business model
- Target customers: low and high end schools in
every region in Pakistan.
team, references from existing customers,
newspaper adds, online advertising
- Revenue model: 5 streams: license costs,
upgrades, support services, cloud subscription,
data bank
Market info
- TAM: M&As in social media market in 2014 is
greater than $20b.
- Competitors:
o Every social media portal enabling photo
and video sharing. Instagram, Snapchat,
Vine.
o Differentiators: Launching in a larger
mobile penetration market, friendlier and
tailored user interface, focus in viral
impact and having good time.
KPIs
- Hundreds of users without marketing, only in
beta version
- Average 12 minutes spent per session, 20

sessions per user per day
- 500+ actions per day
- 15k+ actions last month
- Average session duration doubled from 6 to 12
in August.
Fundraising info
- $125k seed investment
- Seeking an investment between $800k-$1mn
to expand the team and growth.
Team details
- Barak Finkelshtein: Co-founder and CEO
o Expertise in product management and business development.
- Yaniv Finkelshtein: Co-founder and CTO
o Software engineer, has extensive experience in software development and programming
Page | 101
IoT Ignite
IoT | Turkey | Founded: 2015 | Launched | www.iot-ignite.com
IoT Ignite provides an IoT Platform that enables connecting things and services where end-to-end
security and manageability is established.
IoT Ignite creates fast deployed IoT solutions in the market. There is a lack of deployed commercial IoT
where IoT Ignite fits in. With a partnership with Arcelik and Intel , IoT Ignite deployed the IoT based cash
register platform, enabling using mobile devices, sensors, beacons and POS on the same platform . They
also developed connected retail solutions, in-store applications such as connected screens, connected
sales assistants tablets in TeknoSA. IoT Ignite received positive feedback from Cisco, Intel and Oracle as
their global partners.
Business model
- Target customers: retail companies are
priority, telco operators, developers (essential
for the ecosystem), SMEs and enterprises
- Customer acquisition strategy: through retail
partners, attending local and global events,
trying to build a developers community via
Gelecegi Yazanlar, Makers, Koc Incubator, Intel
Open Labs
- Revenue model: Charging for API, Licensing
fees per gateways/devices for ISVs as a SaaS
model
Market info
- TAM: $300bn in 2020 for IoT product and
services (Gartner)
- Competitors:
o In Turkey there are no competitors in IoT,
only old technology M2M platforms
o Cumulocity, Xively, Axeda: platform
owners are different than app developer
companies (differentiator is the unique
structure combining the two together). IoT
Ignite positions Android devices as IoT
Gateways which enables the most used
development environment and fast ROI
Fundraising info
- Seeking investment $5M for global expansion
in retail
Team details
- Ebru Zeybek: Founder
o Electrical Engineer with masters degree on Computer. She is working as Project Manager at
ARDIC Inc., a high tech R&D company focusing on mobile OS and Cloud Computing. She is a
member of The Internet of Things Council and interested in IoT for more than 5 years.
- Technical and platform support is done by ARDIC Inc.
Page | 102
MakeRelay
3D Printing| Turkey | Founded: 2015 | Launched | www.makerelay.com
Makerelay is a single hub for digital designers to sell their 3d printed designs at multiple channels. There
are numerous sales channels located in many regions, with various business models, where designers can
sell 3d printed designs or products. However, designers first need to discover these channels, then upload
their 3d models and create product listings for each one. Management of their shops and tracking sales
are done separately.
Makerelay connects digital designers to the related sales channels. Designers upload their model and
create product listings. Makerelay forwards it securely to their shops in the integrated channels.
Furthermore, allowing all integrated shops to be managed and all sales to be tracked within a single admin
panel. They are aiming to scale the 3d businesses of digital designers.
The team previously co-founded Formhane.com, Turkey's first online 3d printing service and marketplace.
They formed relationships with many international 3d designers, and leading 3d printing marketplaces
like Shapeways and i.materialise.
Business model
- Target customers: Digital 3D designers
- Customer acquisition strategy: Starting with a
limited user base, with invite only registration,
to create a high performance and practical end
product. Official partnerships with integrated
marketplaces and creating high quality
content on product design and sales tips to
builld trust.
- Revenue model: Monthly SaaS fees from
designers and/or commission from sales
channels
- Competitors:
o Multi-channel sales applications, not
suitable for 3d printing model distribution.
o 3d-print-button: only price comparison for
a model to be 3d printed
o Source3.io: licensed product distribution
Fundraising info
- Seeking $150k investment as seed fund
Market info
-
TAM: 3D printing market $4.5bn currently,

$22bn in 2020. Marketplaces like Shapeways
have 20k active shops and doubling annually.
Team details
- Alican Vergin: Co-Founder
o Civil Engineering graduate from ITU. Masters in Project Management in University of Manchester. 10
months project planning experience at Bechtel Corporation in an airport project at Oman. Afterwards
he founded Formhane, an online 3d printing marketplace with Ugur Can Ekimci.
- Ugur Can Ekimci: Co-Founder
o Civil Engineering graduate from ITU. Masters in Project Management in University of Manchester. 10
months project planning experience at Bechtel Corporation in an airport project at Oman. Afterwards
he founded Formhane, an online 3d printing marketplace with Ugur Can Ekimci.
Page | 103
ACL Teslim
Marketplace | Turkey | Founded: 2014 | Launched | www.aclteslim.com
ACL Teslim is an on-demand logistics platform bringing together courier companies and individual couriers
with e-commerce companies, other businesses and individual users.
ACL Teslim enables users to make logistics transactions at the price and time that they want, shaping
supply and demand the optimum way that end user can use. Users can get upfront prices and order
shipment, call courier and make reservations from mobile and web with the mobile & web applications.
They have several big companies as customers and making negotiations with 4 more.
Business model
- Target customers: Small and medium
enterprises and end users using courier
services
- Customer acquisition strategy: Reference
customers, direct marketing on B2B side (for ecommerce and large retailing companies);
Online and offline advertisement, social
media, adwords and content marketing for
B2C & B2B (SMEs)
- Revenue model: Commission based and
subscription fee for using infrastructure
KPIs
- 46% increase in sales of a company in low
density areas after subscription.
- %60 increase of a companys customer
satisfaction rate on delivery issues.
- 1200+ monthly shipments
Fundraising info
- Seeking investment for 300k $ - 400k $ for
expansion
Market info
- TAM: Courier market 1bn TL, 122k daily
transactions in Istanbul and 175k daily
transactions in Turkey respectively. Ecommerce market is 7.3bn TL, with 40M
annual transactions.
- Competitors:
o Courier and cargo services are indirect
competitors
Team details
- Team of 4 including developer and developers
- Ali Serdar Alemdar: Co-Founder & CEO
o MBA from Istanbul Bilgi Unversity, founded a marketplace startup in Healthcare Tourism industry and
professional experience in digital media agencies
- Fatma Tas: Co-Founder & Head of Marketing
o Masters in Marketing, educational and professional experience in Logistics
Page | 104
Koff Challengers
Entertainment | Turkey | Founded: 2015 | Launched | www.koffanimation.com
Koff Challengers is a video game like Street Fighter where characters are Turkish celebrities.
Koff is an animation studio, working with advertising agencies for four years. Created ads of big companies
such as ING Bank, Unilever, Siemens, TeknoSA, Ford, Yandex. The Challengers project is planned to be
small animation sessions inside relevant TV shows, and also an online game.
Business model
- Target customers: High school students to
young professionals, aged 15-35
KPIs
- 30 customers
- Worked with all big media agencies
Market info
- Competitors:
Fundraising info
Team details
- Gokhan Okur: Founder
o Electronics engineer with a masters degree on Visual Arts. Worked as a freelance making animations
for 7 years. Founded Koff Animation 4 years ago.
Page | 105
Pipo
Mobile | Turkey | Founded: 2014 | Launching | pipo.io
Pipo is an app for users to create and attend meetings with people around them to discuss specific topics
Pipo makes it easy for people to find others with shared interests and curiosities around them. On Pipo,
anyone can create a meeting simply by setting a topic, time range, venue and title. Through these face to
face Pipo meetings, usually at local cafes, users will be able to meet new people, learn from each other
and share knowledge.
Business model
- Target customers: intellectuals, students,
foreigners and project makers in cities
social media, flyers, partnership with big
events
- Revenue model: branded / sponsored topics;
subscriptions from coffee shops to become a
recommended meeting venue
KPIs
-
4,000 downloads
2,400 active users
800 Pipos (meetups) created
12 main categories and 140 subcategories
Fundraising info
- Seeking $60 150k
Market info
- TAM: 22mn users and 560k meetups on
meetup.com
- Competitors: no direct competitors
o Meetup.com: not focused on spontaneous
meetings
Team details
- 4 person team
- Fatih Uslan: Co-Founder
o Studied architecture at Istanbul Technical University; also studied languages and design;
experience in design patterns, advertising, marketing and managing
- Emin Erenolu: Co-Founder
o Studied architecture at Istanbul Technical University; experience in graphic design, UI, UX,
photography, recording and publishing videos
Page | 106
Sensmarine
IoT | Turkey | Founded: 2015 | Launched | www.sensmarine.com
Sensmarine is a smart boat and marina system, via a small device with sim card developed in a satellite
platform.
Sensmarine device simultaneously tracks the location of the boat, sends warning if the boat is on an
unwanted route, warns the owners in case of unexpected events such as fire, flood or theft. It also makes
the boat a smartboat, with functions like turning on the air conditioner. The pro version also has a wifi
router and integrated camera system.
Business model
- Target customers: boat owners and marinas,
insurance companies, leasing companies
Customer
acquisition
strategy:
boat
distributors as sales channels, online sales
- Revenue model: sales of goods, annual service fee
of 60, rent of goods
- Market info
- TAM: 100M market size, 6M, 12M and 60K
number of boats in Europe, US and Turkey
respectively.
- Competitors:
o Arvento, Filoturk: only GPS tracking
o Pronet, Alarmnet: no GPS tracking, marine
interface and integration
KPIs
- Installed to 132 boats
- 400% average gross profit
Fundraising info
- Seeking investment 250k for expansion and
develop mobile apps to make all smartphones
as Sensmarine devices
Team details
- Tufan Ozdogan: Founder
o Sales experience in multinational companies, owns a system integrator company, team.com.tr,
sailor for more than 15 years.
Page | 107
BDCABS
Travel/Transportation | Bangladesh | Founded: 2012 | Launched | www.bdcabs.com
BDCABS is an on-demand transportation app that matches riders with a license commercial taxi or
autorickshaw.
BDCABS is Bangladeshs first vehicle booking platform unifying taxi, CNG and private hire cars using mobile
apps, call center and web. BDCABS accepts cash, credit card and virtual wallet. They also provide airport
pickups and long trips. BDCABS has the fastest growing fleet in Bangladesh.
Business model
- Target customers: young individuals,
businesses, anyone that needs a ride
- Customer acquisition strategy: incentivize
current drivers to introduce other drivers,
converting customers already booking through
dispatch software; billboards, airports, print
ads, brochures
- Revenue model: Commercial taxis: fixed fee
for each booking made through app/call
center ($0.25), Private hire: 10-15%
commission of each ride
- Market info
- TAM: 1000 commercial taxis in Dhaka no
recorded data, 11000 rickshaws in Dhaka
target 1000 rickshaws in the system
KPIs
-
150 commercial taxis / 300 private cars

1500 Android app installs / 800-900 iOS
app installs / 3000 users on website
10-15% users regularly booking
700 bookings / day overall mostly
commercial taxis
$6000 commercial taxi only
$7-10k revenue
Fundraising info
- Seeking investment $1M-1.5M to expand
software, corporate presence, geographical
expansion, marketing
- Competitors:
Team details
- Team of 22 people
- Ishraq Tariq: Founder
Page | 108
Deneyorum
Marketplace | Turkey | Founded: 2012 | Launched | deneyorum.com
Deneyorum is a new way of market research where users try the products and submits review.
Deneyorum is a brand experience platform. Its motto is your customers perception is your reality. It
acts as a bridge of communication between the brand and the consumer. In nowadays market where all
products are similar, differentiator is understanding the consumer. They use traditional market research
tools such as focus groups and surveys in addition to trials of goods at home. The good is delivered to the
door of user for free, the user tries and enters review. This method creates advantage for brands since
the entry barrier of the first trial is passed by the method.
Business model
- Target customers: FMCG companies and all
manufacturing and service companies
Customer
acquisition
strategy:
blog,
partnership projects and social media
management by a professional agency
Revenue model: project based fees from
companies, fees from R&D projects
- Market info
- TAM: 100M market size, 6M, 12M and 60K
number of boats in Europe, US and Turkey
respectively.
- Competitors:
o Market research companies: just provides
data but doesnt analyze it
o Fikrimuhim.com: focus on women only
KPIs
- 100+ professional partners
- 4-5 projects
Fundraising info
- Seeking investment to develop the team and
expansion
Team details
- Erman Atasoy: Founder
o Retail business in home appliances, owned several stores in malls. Working on Deneyorum since
2012.
Page | 109
doThings
Enterprise App | Turkey | Founded: 2015 | Launching | www.getdothings.com
doThings is an enterprise social network that balance work and life of white collar employees.
With doThings, employees are able to track their daily life while completing work tasks. Especially in USA
the work/social life imbalance create losses of income, email traffics, and sleep problems. doThings is an
enterprise social network, contains surveys, birthday celebrations, announcements. This would enable
emails would be used only for work purposes, appoint employees to nearby events, manage the active
life and nutrition of employees, sending notifications if employee didnt walk enough a day, and many
other services. In the end of the time periods, the most active employees of companies earn prizes. .
Business model
- Target customers: Major banks and retail
companies in Turkey
- Customer acquisition strategy: direct sales
through close network, communications with
HRs of company subsidiaries
- Revenue model: monthly fee of $7, $5, $3 per
employee for companies with headcount up to
1000,5000 and more employees
- Market info
- TAM: 2014 enterprise social network market
$4.77bn, 2019 projection $8.14bn
- Competitors:
o Virgin Pulse, MS Yammer, IBM
Connections, Chatter by Salesforce, Jive,
Zyncro, Socialcast, Socialtext
KPIs
- Meetings with 12 companies as future
customers
- 4-7 months expected investment return
Fundraising info
- Seeking
investment
$200k
for
January/February 2015 to develop sales team
and expansion
Team details
- Yigit Kasimagaoglu: Co-founder
o Industrial engineering graduate, IT Business Analyst experience at Yap Kredi Bank
- Ismail Kuruca: Co-founder
o Full stack developer, with 3 years of experience. Masters and bachelors degree on Computer
Page | 110
Bundle
News | Turkey | Founded: 2014 | Launched | bundlenews.co
Bundle is a mobile news reading app for smartphones and tablets, simplifies reaching to local and global
news, smartly personalized and helps discovering popular content around you. It provides news from
5000+ resources from 29 countries and available in 6 languages. Tastefully designed application makes
reaching to news easier.
My Bundle section allows users to choose any single sources from categories and lets people follow their
favorites any time.. With over 10+ categories, users can reach to local popular news in each section. Also
regardless of their location, users can follow the news in the USA, The United Kingdom, France, Germany
and Japan which are currently supported editions.
Business model
- Target customers: Smart phone owners who
follow news, dont have time to browse
between apps/pages and people who want to
discover new content they are interested.
- Customer acquisition strategy: Ads on
Facebook, Twitter and other mobile networks.
PR campaigns in partnerships with
newspapers, news portals and forums.
Partnerships with Telcos and phone
manufacturers. Partnerships with celebrities.
- Revenue model: Native mobile ads, paid
content subscriptions, partnership models
with Publishers, and a new disruptive model
regarding m-commerce.
- Competitors:
o Global: Flipboard, Smartnews
o Local: Gozluk, Gundemhaber (global focus
and amount of resources as differentiator)
KPIs
-
5000+ news resources

160k+ downloads
65% monthly active user ratio
6 million page views per month
12 minutes average session
Fundraising info
- Seed investment by the founders of $100K
- Seeking investment for expansion for growth
Market info
- TAM: 2.2 billion smartphone users expected in
2016, 68% reading news on mobile every
week. By 2016, mobile ads will be 3rd biggest
advertising medium. By 2018 mobile
commerce will exceed $626b.
Team details
-
Team of 6 including editor and developers

Ercan Varol: Founder and CEO
Enes Danis: Creative Director
Gulnihal Zileli: Business Development Manager
Page | 111

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Startup Istanbul 2015

STARTUP EXECUTIVE SUMMARIES

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Hajj Guider ....................................................... 33

Barn Teknoloji A (10xzone) .............................. 6

Positive Energy ................................................ 38

Rentn Connect ................................................ 39

The Wall ........................................................... 40

Content Creator App........................................ 42

Security Wall .................................................... 12

Snackable News ............................................... 45

OTA Expert ....................................................... 15

Tek Elektrik ...................................................... 47

Dhaka Foodies ................................................. 50

Event You Make ............................................... 23

Mall IQ, Inc. (AVeMe) ....................................... 24

Transterra Media ............................................. 56

Donkey Republic .............................................. 26

Takim Takip ...................................................... 27

Picus Security ................................................... 58

Cloott Inc. ......................................................... 30

Yatrus Analytics ............................................... 61

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

My Smart Remote ............................................ 89

Smart Futuristic ................................................ 65

Webdilio LLC .................................................... 90

Ceviri Dukkani .................................................. 67

eListGuy (ELG, Inc) ........................................... 69

Search in MENA ............................................... 71

foona Review ................................................... 74

Milestone ....................................................... 100

Melissa Climate ................................................ 76

IoT Ignite ........................................................ 102

MakeRelay ..................................................... 103

ACL Teslim...................................................... 104

Koff Challengers ............................................. 105

Pipo ................................................................ 106

Sensmarine .................................................... 107

Namba Taxi ...................................................... 83

BDCABS .......................................................... 108

Deneyorum .................................................... 109

doThings ........................................................ 110

Bundle ............................................................ 111

Uplift Aeronautics ............................................ 87

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

67,000+ registered members

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

- Target customers: Designers, developers and - 350+ users (primarily free)

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

- TAM: 5 million undergraduate students in Iran

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Barn Teknoloji A (10xzone)

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

- TAM: $22 billion industry in the US

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

- Competitors: Offers more features at a lower

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

Startup Istanbul: 3-5 October 2015 | Istanbul, Turkey

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