DEAR RESPONDENTS:

I Request you to participate in research project being conducted by the student of Masters in
business administration in Hailey College of Banking and Finance. You have been selected to
be a respondent of study A STUDY TO INVESTIGATE CONSUMER PERCEPTION
TOWARDS ONLINE SHOPPING. I appreciate your effort if you spare some time to
complete attached questionnaire. I assure you that your information will be used for research
study and will be kept confidential.
THANK YOU
Regards

A STUDY TO INVESTIGATE CONSUMER PERCEPTION TOWARDS ONLINE

SHOPPING
There are three sections in this survey. Please complete Section 1, and either Section 2 or 3 as per
the instructions. Your Participation is voluntary and all of your answers will be kept confidential.

The question below relates to personal data. Please TICK the most appropriate number.
1. What is your gender?
2. What is your age group?
18-25 years old

Male

26-35 years old

46-55 years old

56-65 years old

Female
36-45 years old
Over 66 years old

3. What is your Marital Status?

Single

Married

4. What is the highest level of education you have completed?

Mba

5. What is your occupation?

Banker

6. What is your Personal Income?

35,000/=
SECTION ONE

Please TICK the most appropriate box.

Have you shopped online before?
o If YES, please go to Section Two
o If NO, please go to Section Three
SECTION TWO
The section is about your thoughts and current practices regarding Online Shopping. Please
circle how strongly you agree or disagree with each of the following statements on a scale of 5 to 1.
5- you strongly Agree, 1- you strongly Disagree, 3- Neutral

Strongly
Agree

Slightly
Agree

Neutral

Slightly
Disagree

Strongly
Disagree

1. There is a low risk of purchasing online

2. I am confident that the information I
provide to an Internet retailer is not used
for other purposes.

5
5

4
4

3
3

2
2

1
1

3. I am confident that my personal

information is protected by an Internet
retailer.
4. Online shopping is just as secure as
traditional shopping.
5. Internet retailers honor their guarantees.
6. The quantity and quality I receive from
internet retailers are exactly the same as I
ordered.
7. The products I ordered are delivered to
me within the time promised by the
internet retailers.
8. Internet retailers promptly respond to my
inquires.
9. It is more convenient to shop through the
internet when compared to traditional
retail shopping.
10. It takes only a little time and effort to
make a purchase through the Internet
11. Online shopping saves my time.

5
5

4
4

3
3

2
2

1
1

Statements

12. When shopping through the internet, it is

easier to compare alternative products.
13. I think internet retailers offer lower price
as compared to retail stores.
14. Online shopping allows me to buy the
same, or similar products, at cheaper
prices than traditional retailing stores.
15. Online shopping allows me to save
money as I do not need to pay
transportation costs.
16. Online shopping offers better value for
my money compared to traditional retail
shopping.
17. Online shopping offers a wide variety of
products.
18. I always purchase the types of products I
want from internet.
19. I can buy the product that are not
available in retail shops through the
internet.

Please Tick the most appropriate box for the following questions.
How long have you used the internet?
Less than one year

1-5 years

6-10 years

More than 10 years

How often do you conduct online shopping in a year? (On average)

1-4 times

5-8 times

9-10 times

More than 12 times

How important to you is shopping through Internet?

Extremely Important

Important

Not important at all

Please check the type of products you purchased through the Internet. (Can be more than
one).
Clothing
Shoes
Bags
Jewelry and Watches
Computer Hardware/
Software
Videos, DVDs
Music & CDs
Books and Magazines
Home and
living
Flowers
Foods
Sports Goods
Electronic Products (e.g Camera, Cell
phones etc )
Tickets
Other

The section is about your thoughts regarding the adoption of Online Shopping. Please
circle how strongly you agree or disagree with each of the following statements on a scale of
5 to 1. 5- you strongly Agree, 1- you strongly Disagree, 3- Neutral

SECTION THREE
Statements
1. There is a high risk of
purchasing online
2. I am not confident that the
information I provide to an
Internet retailer is not used for
other purposes.
3. I am not confident that my
personal information is protected
by an Internet retailer.
4. Online shopping is not secure as
traditional shopping.
5. Internet retailers do not honor
their guarantees.
6. The quantity and quality I
receive from internet retailers
are not what I ordered.
7. The products I ordered are not
delivered to me within the time
promised by the internet
retailers.
8. Internet retailers do not
promptly respond to my
inquires.
9. Internet retailers do not
understand my needs.
10. It is not convenient to shop
through the internet when
compared to traditional retail
shopping.
11. It takes more time and effort to
make a purchase through the
Internet

Strongly
Agree
5

Slightly
Agree
4

Neutral

Slightly
Disagree
2

Strongly
Disagree
1

12. Online shopping does not save

my time.
13. When shopping through the
internet, it is difficult to compare
alternative products.
14. I do not think internet retailers
offer lower price as compared to
retail stores.
15. Online shopping does not allow
me to buy the same, or similar
products, at cheaper prices than
traditional retailing stores.
16. Online shopping is expensive, as
delivery fees are high.
17. Online shopping does not offer
better value for my money
compared to traditional retail
shopping.
18. Online shopping does not offer a
wide variety of products.
19. I cannot purchase the types of
products I want from internet.
20. I do not think I can buy the
product that are not available in
retail shops through the internet.