Company's name

Who is managing the relationship

1. Company description
Overall description of company activities
Total revenues
Breakdown of revenues in main activity areas
Chair or CEO bio
Company champions' bio

Companies shared value focus areas and business model description

Geographical footprint
2. Priorities
Main areas of interest for collaborations
Main areas, geographies of interest for PPPs
Main areas of interest for action learning
3. Engagement with Platform
Company action commitment statement
Participation in Symposiums
Participation in Action Group meetings
Participation in Collaboration meets
Participation in expert groups, field studies and other action learning

Relationship management
NSL Seeds
Caroline Keeley - Priyanka Kumari

areas

s and business model description

PPPs
g

ies and other action learning

Overall description of the company and revenues

Overall description of company activities

Nuziveedu Seeds is the largest hybrid seed company in India. It is part of the NSL Group, which has activities spanni
infrastructure sectors. Besides being the largest Bt cotton Seed Company nationally, Nuziveedu Seeds also produces
crops such as paddy, corn, sorghum, pearl millet, sunflower and vegetable crops. As of April 2012, the company oper
agents, approximately 2500 distributors and over 59,000 dealers spread across 17 states. Nuziveedu Seeds has buil
the years, thanks to its intensive and rigorous R&D efforts and its stringent quality control processes. Today, it is the p
earning revenues of Rs. 10 billion in 2011-2012 and supplying over 5.5 million farmers throughout the country.

Revenues

Total revenues

FY2011-12
Rs.10 billion (US$185
million)

FY2012-13

Breakdown of revenues of key Action Platform focus areas latest available year
Areas
Year___________

any and revenues

ny activities

oup, which has activities spanning the power, textile, sugar and
Nuziveedu Seeds also produces and processes seeds for field
of April 2012, the company operates with 8 regional offices, 6 C&F
ates. Nuziveedu Seeds has built a solid reputation for quality over
trol processes. Today, it is the preferred seed brand in India,
s throughout the country.

le year

Bios

Prabhakar Rao, Chairman, NSL Group and Managing Director, N

Mr. M. Prabhakar Rao, is the group chairman of the NSL group and the Managing dire
company in India. Mr. Mandava Prabhakar Rao is the scion of a reputed agricultural fa
an equally commendable educational background, being an alumnus of Banaras Hind
B.Sc (Agriculture) and first in M.Sc (Agriculture). He is also a recipient of the Gold Med
completion of his education in 1982, following in his fathers footsteps, he took up the f
on to nurture the company into a leader in the Indian seed industry.

Being an active member in various Industry Associations like All India Seed Growers M
participated in several international and national conferences on seeds in the last 25 y
and international forums.
In addition to his contribution to the seed industry, he has also contributed for substant
Rs. 4,000 Crores in Renewable Power, Textiles, Integrated Sugar Factories and IT Infr

S. V. R. Rao, Senior Vice President, Coordination and Strategic Planning

Mr. S. V .R. Rao is Senior Vice President, Coordination and Strategic Planning of Nuzive
S.V.R. Rao has formulated various strategic decisions to grow and expand the business
governmental institutes and state government departments in various seed subsidy and
occupied various positions in major agribusinesses including Mahyco, Unilever, and JK A
Governing Board of A.P.State Seed Certification Agency (Hyderabad) from 1987 to 1989
Delhi) from 1991 to 1993 and is a member of Advanced Technologies Committee, Intern
S. V. R. Rao holds an Agribusiness Management degree from IIM Ahmadabad, a M.Sc.
emphasis on Seed Technology), and is a gold medalist from Pantnagar University

Ramesh Viswanathan, COO, Nuziveedu Seeds Pvt. Ltd

Group and Managing Director, NSL seeds

NSL group and the Managing director of NSL seeds (Nuziveedu Seeds), the largest seed
e scion of a reputed agricultural family, hailing from Guntur District in Andhra Pradesh. He has
eing an alumnus of Banaras Hindu University, where he ranked second in the University in
s also a recipient of the Gold Medal and Merit Scholarship during post graduation. After
athers footsteps, he took up the family managed seed company- Nuziveedu Seeds and went
seed industry.

ons like All India Seed Growers Merchants & Nurserymen Association, he has also
erences on seeds in the last 25 years. He has also presented several papers both in national

has also contributed for substantial industrialization by making combined investments of about
grated Sugar Factories and IT Infrastructure in the form of IT Parks, IT SEZs and more.

dination and Strategic Planning, Nuziveedu Seeds

n and Strategic Planning of Nuziveedu Seeds. In this position since January 2008, Mr.
to grow and expand the business. He also has developed important liaisons with
ents in various seed subsidy and farmers education programs. Mr. S.V.R. Rao has
luding Mahyco, Unilever, and JK Agrigentics Ltd. He has worked as a member of
y (Hyderabad) from 1987 to 1989, as a member of Central Seed Certification Board (New
d Technologies Committee, International Seed Testing Association (ISTA) Switzerland. Mr.
ee from IIM Ahmadabad, a M.Sc. in Agricultural Sciences (Plant Breeding- with special
from Pantnagar University

COO, Nuziveedu Seeds Pvt. Ltd.

S.V.R. RAO may be reached a

svrrao@nslindia.com| +91 958
Mandal, Gundlaponchampally
PRADESH, Pin-501401

Contact information
Email: mprmd@nslindia.com
Phone: +91 40 30514444

Contact information
S.V.R. RAO may be reached at:
svrrao@nslindia.com| +91 9581412309| Survey no-69, Kandlakoya, Medchal
Mandal, Gundlaponchampally Village,Rangareddy District, ANDHRA
PRADESH, Pin-501401

Contact information
ramesh.v@nuziveeduseeds.com
Tel: +91 95814 12310; (084) 183-0888 extn: 149

Companies shared value focus areas and business model d

Area:

Are

Source:
Date:

Source:
Date:

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eas and business model description

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ource:
ate:

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Geographical footprint

Name
ALL INDIA
Andhra Pradesh
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Goa
Gujarat
Haryana
Himachal Pradesh
Jammu and Kashmir
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Punjab
Odisha
Rajasthan
Sikkim
Tamil Nadu
Tripura
Uttar Pradesh
Uttarakhand
West Bengal
TOTAL number of states

Code

Presence
(mark
with an X)
X

AP
AR
AS
BR
CT
GA
GJ
HR
HP
JK
JH
KA
KL
MP
MH
MN
ML
MZ
NL
PB
OR
RJ
SK
TN
TR
UP
UT
WB

l footprint

Number of branches or
exclusive dealers

Top five areas of

business concentration

Main areas for collaborations

Areas of interest for collaboration
1

Input suppliers

Farm equipment and irrigation companies

Mobile service Companies and Service Providers for Voice

SMS

Financial institutions

Government

Support institutions, NGOs

Main areas for PPPs

Focus activities of the company in PPPs
1

Input supplier

2
3
4

Main areas for action learning

Areas of action learning
1
2
3
4
5
6
7

Building integrated solutions through value chains

Building integrated solutions to inputs
Building, backing producer org, agro-enterprise
Building integrated agri-finance
Lessons learned in building collaborations
Moving from subsistence to commercial farming
Making agriculture attractive for next generation

Main areas of interest for collaborations, PPPs and action learning

Type of company

Companies of interest for collaboration

Input suppliers

Farm equipment and irrigation companies

Mobile service Companies and Service
Providers for Voice SMS
Financial institutions
Government

Support institutions, NGOs

Karnataka

Whether interested in PPPs in

Maharashtra

Interested in participating in expert group

Interested in MBA field studies

Potential geographical focus

in
Madhya Pradesh

Interested in receiving results of

action learning

Source

Company action commitment

Date received:

Oct-12

Key measures under the shared value Potential annual outreach, impact by
platform and quantitative targets for 2020
end 2020

B1.

Use agro-dealer networks to provide

improved inputs, advice, and be agents for
crop/weather insurance and credit

B2.

Back agro-entrepreneurs in agro-services

B3.

At least 2 million farmers gain access

Tie advice, demos, aggregation models to to attractive markets, and realize
value chains
increased earnings for farmer and
value chain company

B4.

Combine IT solutions with face to face

advice, improved inputs, market links

B5.

Build at least 20 PPPs as substitute for

government extension

B6.

Re-double R&D, piloting, production and Plant Breeding , Biotechnology and

distribution methods on hybrid seeds and Seed Technology coupled with
plant materials
agronomic research

Integrated services for 10 million

farmers

50,000 agro-entrepreneurs supported

Services to 10 million progressive small
farmers

Inputs and advice to 10 million farmers

Engagement of 2 million farmers in full
value chains
PPPs to reach 5 million progressive
small farmers with 1 to 20 ha each

ommitment

Major company operations and

collaborations implemented in this
area

Annual outreach and impact of these

company measures as at end 2011-12

No. of Distributors:-2500
Reaching 10mn

No. of Dealers and Sub-dealers:- 59,000

in 17 states
Preference for Qualified Distributor or
Dealers. Presently has around 3,000
qualified dealers promoted.

Reaching 1mn

Have 9 Ginning units in Maharashtra & 2

in Andhra Pradesh for creating Market
Reaching 1mn
linkages

Direct Connectivity from Mobile number

for Extension services and advices

Reaching 0.65mn

Operating PPP at Vidharbha region for

Reaching 3,000 farmers directly and 10,000
10,000 acres for more than 3,000 farmers farmers indirectly
Collaborations with ICAR, ICRISAT,
Osmania University and SAUs

Impact : Delivered suitable hybrids in

Cotton, Rice, corn, Millets and Vegetables
with suitable agronomic practices

Key planned company initiatives 2012 to

2020 with targeted outreach

Expansion of Distribution Network in East

and North East region.

Proposed collaborations in this area and

collaborators sought

Collaboration with MIS companies for

encouraging the farmers to Install Drip
irrigation

Senior manager responsible for

delivering in this objective

Mr. Venkat Rao.K

Mr. Mukesh Mittal

Mr. Venkat Rao.K

Planning to add another 10,000 Qualified

Agro entrepreneurs in Agro services

Collaboration with Farm equipment and other

input Companies

Making Ginning Farmer groups for creating

awareness among the farmers for getting
their Kappas ginned and selling it as Bales
for Better Profits.

Collaboration with Bank for Commodity

Finance facility

Target of 1.3mn for FY2014 and Target of

5mn by FY2020

Collaborating with Mobile service Companies

Mr. Ramesh.V
and Service Providers for Voice SMS

Planning for PPP in Maharashtra, UP, AP, KN

Collaboration with respective State
states, reaching 0.5 mn farmers in 2014 and
Governments, FICCI and some NGOs
1 mn by 2020,

Mr. Mukesh Mittal

Mr. Vijay singh

Mr. Ramesh.V

Launch of herbicide tolerant Cotton & Corn

Apart from ongoing releases of superior
hybrids

Strengthening existing collaborations

Dr.P.Sateesh Kumar

Participation in Platform activities

Year
2012 Symposium
2013 Symposium

Symposium
Who from company participated
Ramesh Viswanathan, COO
SVR Rao, Senior Vice President, Coordination and
Strategic Planning
Steering Committee

Date
Jul-12

Who participated
Prabhakar Rao, Chairman
Ramesh Viswanathan, COO

Dec-12

Action Group

Action Group meetings

Date

Inputs, Equipment and Advice

Jul-12

Inputs, Equipment and Advice

Jul-12

Value Chains

Jul-12

Inputs, Equipment and Advice

Dec-12

Inputs, Equipment and Advice

Dec-12

Natural Resources

Dec-12

Meet

Collaborations Meets
Date

Activity

Expert groups, field studies and other action learning

Date

Inputs expert group

Jan-13

Inputs expert group

Jan-13

PPPs

Jan-13

IIMA Field Studies

2012-13

gs
Who from company participated
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
Ramesh Viswanathan, COO
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
Ramesh Viswanathan, COO
SVR Rao, Senior Vice President, Coordination
and Strategic Planning

s
Who from company participated

er action learning
Who from company participated
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
Vijay Singh Patel, Deputy General Manager
Special Projects
Vijay Singh Patel, Deputy General Manager
Special Projects