GYM WITH / WITHOUT SPA

General Details
Name of the Respondent
Designation
Name of the Gym
Address
Area (Sq.ft)
Type Unisex / Women

Mrs. Sophy, Manager

Mr. Siva, Physio Therapists
9884873371 / sophyr@talwalkers.net
talwalkars.
No 12, Shree Sai Hamsa Mahal, Rajachar
Street, Behind Joy Allukas Jewellery, T Nagar,
Chennai, Tamil Nadu 600017
4000 - 4500
Unisex

Working Hours (Batch Time)

Peak
Non Peak
Average Time spent per person

5.30 am to 10
am and 5 pm to
9 pm
10 am to 4.55
pm
45 min to 1 hour

Details on Gym Facilities / Services

Facilities
Gym with
Strength Training
Free weight Area
Personal Training
Spinning Studio
Cardio
Group Exercise / Aerobics
Pilates
Spa: no of Beds__________
Coffee House: no of seats__________
Juice / Salad Bar: no of seats__________
Accessories Shop
Hair Salon: no of seats__________
Steam Room
Physiotherapist
Dietician
Valet Parking
Swimming Pool
Lockers
Change rooms
Squash court
Badminton court
Tennis court
Yoga
Others Specify_________

Please Tick

1
Nil
Nil
Nil
Nil

Floor
Exercises,

Karate

Description of Spa & Salon Services, Charges : NOT OFFERING THESE SPA SERVICES

Type of Service
Hair Care - Men

Please Tick

Haircut
Hair wash
Haircut from super stylist
Head shave
Shave
Beard Design
Haircut For Child
Haircut For Boys
Hair Care Women
U Haircut
V Haircut
Deep U and V cut
Junior stylist
Senior stylist
Change of style
Blow dry
Wash and conditioning
Hair Texture Changing
Hair ironing / temporary straightening
Temporary curling
Perming / curling
Hair straightening
Hair smoothening
Straight therapy (Schwarzkopf)
Hair & Scalp Treatment
Scalp massage
Hair spa (gents)
Hair spa (ladies)
Hair fall / Anti dandruff / Split end treatment
Hair Coloring
Grey Coverage
Fashion Color
Streaks
Skin Care
Facials
Bleaching
Nail Care
Pedicure
Manicure
Massage
Bridal Package
Tatoo & Piercing
Weekday discount in Price (%)

Types of Accessories Sold in the Gym

Duration (Minutes per Person)

(Days)

Charges

Details on Exercise Equipments available in the Gym

Name of the equipment
Cardio
Treadmill (NAUTILOS)
EFX (MATRIX)
Precor ANT
Cybex Arc trainer
Recumbent Cycle
Upright cycle
Rowing machine
Stair master
Wind jammer
Pin loaded (strength)
BACK PRESS
Chest
Leg press
Back
Triceps
Biceps
Lat pull down
Seated row
Sholder press
Ab crunch
Leg extension
Leg curl
Abductor and aductor
Stretch machines
Free weights
Dumbbells
Plates
Smith Machine
Cable cross over
Inclined bench
Vertical leg press
Chin up
T-Bar
Prechur curl
Hyper extension
Barbell set
Backrest chair
Flat bench
Accessories
Exercise Mats
Trampoline
Swiss balls
Medicine balls
Boxing bag

Imported

Indian

Number

12
4

2
2
2
1
2

2
2
2
2
2
2
2
1
1
1
1
1
1
1

30
70
2

2
1
2
1

2
1

40

10
1

Punching bags and glove

Angle bars
Others Specify______STICKS _

Details on Manpower of the Gym

Category
Manager / In charge
Trainers
Beauticians
Support Staff
Others
Total

Number
1
12 (come in shifts from 5.30 am to 10 am and from 4 to 9 pm
1 Physio 1 Dietician 1 Doctor
3 Asst. (Trainees)
1Massager & his asst. + 4
24

Details on Membership (Lifetime, Annual, Half Yearly etc), Discounts, Complimentary

offers, No of Members, Active Members, Growth Rate (Past 3 Yrs), Anticipated Growth
(Next 3 yrs)

Membership Type
Lifetime

Annual
Half Yearly
Quarterly
Monthly
Total
Gender Ratio
Male
Female
% using Personal Trainers

No of
Members

Membership Charges (Rs)

Discounts /
Complimentary
offers

No of
Active
Members

Past
Growth
(%)

Anticipated
Growth
(%)

675 700

280-300

15%

15-20%

19000

15% discount
for corporate; it
will go upto
30% if the
numbers are
more and
steadily
increasing

No of
Members

No of
Active
Members
260
120
70%

500
175-200
70%
Star category : Rs. 78000 per
year Premium Category Rs.
54000 per year and Regular
Category : Rs. 39000 per
year
Star category : Rs. 8000 per
month; Premium Category
Rs. 6000 per month and
Regular Category : Rs. 4000
per month

Charges for Personal Trainer

Note: Active members are those using the Gym regularly; Lifetime members are those who have
taken Life membership and renewing their membership with the stipulated annual fee

Details on Promotional Measures taken by the Gym to improve membership

Benefits for Life Members / : : Free Steam bath + lockers; also they have free Doctor
consultation, Physio Consultation and Dietician consultation.
Details on discounts for Corporates: 15 30 %
Patronizing Corporates & average no of memberships: Zee Tamil, SCS Corporate Solutions, 7 th
Sense Technologies, Global Trendz Technologies, 5 6 KPO Companies, S & P Foundation Pvt.
Ltd., Dish TV India Ltd., Blue Star Employees.

Details on Customer Demographics, Profile & catchment

Customer Details

Demographics (Age, Gender)

Profile % of Celebrities, Corporates, Businessmen, College Students
Catchment Area
No of Gyms of similar infrastructure within a radius of 3 Km

Names of such Gyms

Details
T Nagar daily attracts about 5 lakh people
and about 2 lakh people shop around in T Nagar
West Mambalam, Saidapet, Anna Salai,
Kodambakkam, Nandanam, Nungambakkam,
Teynampet
10
1. Max Fitness
2. Radiant Wellness Gym
3. Good Life Fitness
4. Sana Gym
5. Arrow Fitness centre
6. Flame Fitness Studio
7. Planet 10 Fitness Studio
8. Fitness One
9. Ateliers Fitness

Kindly share details on the factors considered important for selecting a Gym (for e.g.
Membership Fee, Range of Equipments, Brand of Equipments (Foreign Brands), Proximity
to residence or office, Ancillary services such as spa, hair salon, physiotherapy etc, Spacious
Gym etc)

1.

Imported machines

2.

Conditioned machines

3.

Proximity to residence

4.

Existing membership

Details on Customer Footfall & Spend on ancillary services of Gym such as SPA/ HAIR
SALON, JUICE / SALAD BAR, COFFEE SHOP, ACCESSORIES, PHYSIOTHERAPIST,
DIETICIAN etc
Ancillary Services
Avg.

Weekday
Avg. Spend per

Avg.

Weekend
Avg. Spend per

Footfall /
Day

Person (Rs)

Footfall /
Day

Person (Rs)

Body
Massage : Lam
Oil Massage :
Rs. 800 per for
Pain Reduction
Body
Massage :
Olive Oil
Massage : Rs.
600 per
massage for
relaxation

5 7 per
day

Body Massage :
Lam Oil
Massage : Rs. 800
per for Pain
Reduction
Body Massage :
Olive Oil
Massage : Rs. 600
per massage for
relaxation

Spa / Hair Salon

Hair Care - Men
Hair Care Women
Hair & Scalp Treatment
Hair Coloring
Skin Care
Nail Care

Massage

Bridal Package
Juice / Salad Bar
Coffee Shop
Accessories Shop
Physiotherapy
Dietician counseling
Others Specify_________

3 5 per day

Perception on Population using Gyms /Spas in Chennai, Fitness Trend, Demand Scenario
& Demand Drivers for Gyms and Spas in CHENNAI

Business people and Senior Executives who want to keep their health come to gyms.

Demand will be growing and demand drivers are fitness caution

Perception on the convenience of the location of this Gym and details on other best located
Gyms in the neighborhood
Existing location is very good and other good location in T Nagar is near to Ranganathan Road but
that is very crowded with more parking issues.

Satisfaction of Customers and Improvements expected by Customers (Need Gap)

Existing customers are happy. We would be introducing salad shop very soon.