Case Western Reserve University, Marrakech & Casablanca & Barcelona & Madrid & Athens,

June 06 - June 24, 2016

Mon, Jun 06, 2016
afternoon

evening

Tue, Jun 07, 2016

morning

afternoon

Wed, Jun 08, 2016

morning

afternoon

1/6

arrive Marrakech

day 1

arrive Marrakech
own arrangements
meet ISP Program Manager at the airport
transfer to hotel, check-in
bus transfer
cultural event: guided tour of Marrakech
discover the highlights of historical Marrakech and admire its spectacular sites
bus/walk
and palaces such as the Bahia Palace and the bustling and colorful souks in
the Medina; visit of a dyeing factory will be included
welcome dinner & Moroccan show at a local restaurant
enjoy a night of traditional Moroccan dining and entertainment such as belly
bus transfer/restaurant
dancing
return to hotel
bus transfer

life in "The Red City"

day 2

breakfast
visit: doing business in Marrakech: the main industries, opportunities &
challenges
e.g. British Business Group Marrakech
presentation, discussion, roundtable discussions
lunch on your own
visit: tourism in Marrakech: integrating worlds and powering the local
economy
e.g. Kenzi Hotels Group (leading Moroccan hotelier)
management presentation, discussion, tour of premises
rest of the day at leisure

hotel
bus full day

transfer to Casablanca

day 3

breakfast

hotel

check-out, load luggage onto the bus

cultural event: visit to Ali ben Youssef Medersa
visit an marvellous sight founded in the 14th century under the Merenids. This
Quranic learning centre was once the largest in North Africa, and remains
among the most splendid.
group lunch

restaurant

transfer to Casablanca (duration approx. 3 hours 30 mins.)

bus transfer

check-in
visit: obstacles, opportunities, and cultural considerations of investing in
Morocco
e.g. General Electric (GE Global Growth)
management presentation, discussion
rest of the day at leisure

bus half day

Case Western Reserve University, Marrakech Casablanca Barcelona Madrid Athens, June 06 - June 24, 2016

3/3/2016

Thu, Jun 09, 2016

morning

afternoon
3:10 PM - 6:10 PM

8:30 PM

Fri, Jun 10, 2016

morning

afternoon

Sat, Jun 11, 2016

morning

transfer to Barcelona

day 4

breakfast

hotel

check-out, load luggage onto the bus

visit: gaining the competitive advantage: modern methods for a traditional
industry
e.g. Damandis Group (Sultan Tea Brand)
management presentation, discussion, tour of facilities
group lunch

bus full day

end of visit, transfer to the airport

bus transfer

transfer to Barcelona (duration approx. 2 hours 15 mins.)

transfer to hotel, check-in
Catalan dinner
from ensalada catalana to a classic stew like escudella i carn d'olla -- viewed
by singer-songwriter Lluis Llach as "reflecting all the wisdom of Catalan
people" - Barcelona is the home land for gourmet!
return to hotel

restaurant
AT 960
bus transfer
bus transfer/restaurant
bus transfer

get to know Barcelona

day 5

breakfast
visit: from a model country to deep crisis and back - doing business in
unstable environment
e.g. FocusEconomics
management presentation, discussion
group lunch

hotel

free time to explore Barcelona on your own

relax outside of the city

bus half day

restaurant
city tour tickets will be
provided
day 6

breakfast

hotel

visit: visit

bus half day

lunch: own arrangements

afternoon

cultural event: full day trip to Dali Museum at Figueras and Girona
located in the small town of Figueras, the Dal Theatre-Museum is the largest
surrealistic object in the world. It occupies the building of the former Municipal
Theatre, a 19th century construction which was destroyed at the end of the
Spanish Civil War. On its ruins, Dal decided to create his museum. You will
then continue to Girona, a beautiful city not to be missed which, due to its
perspective from the river, is considered the Florence of Spain!
return to Barcelona

bus/walk

bus transfer

rest of the day at leisure

2/6

Case Western Reserve University, Marrakech Casablanca Barcelona Madrid Athens, June 06 - June 24, 2016

3/3/2016

Sun, Jun 12, 2016

morning

taste the Catalan wine

day 7

breakfast

hotel

cultural event: bike tour of Penedes wine region

take a bike tour to visit multiple cellars and learn about the wine industry in
Penedes region, and then return to Montau de Sadurni for wine tasting

bus full day/bikes

lunch on your own

afternoon

cultural event: half day tour to caves Montau de Sadurn

enjoy an authentic & fun wine experience at this winery, whose history goes
back to 1530, when the Sadurn family started to cultivate vines. Admire the
hard work that has allowed them to maintain their traditions generation after
generation. During this tour, you will discover the vineyards, enjoy the
enchantment of its cellars, and taste the traditional wines.
return to Barcelona
evening at leisure

Mon, Jun 13, 2016

transfer to Madrid / arrive Madrid

day 8

breakfast, check-out - group 1

hotel

transfer to the train station - group 1

morning

transfer to Madrid (duration approx. 3 hours) - group 1

bus transfer
train

lunch on your own

late afternoon

evening

Tue, Jun 14, 2016

morning

afternoon

3/6

arrive Madrid, transfer to hotel, check-in - 2 groups

cultural event: guided tour of Madrid - 2 groups
this tour will take you to some of the most spectacular locations of the city.
Madrid offers travelers a unique modern infrastructure with a historic feel and
a wide variety of landmarks and sites known as some of the world's best
tourist attractions. The most notable landmarks include the Royal Palace of
Madrid, home to the Spanish Royal Family, Buen Retiro Park, Villahermosa
Palace and much more
group dinner & flamenco evening
after dinner, take part in a flamenco lesson and then watch one of the best
flamenco performances in Madrid
return to hotel

2x bus transfer

2x bus/walk

bus transfer/restaurant
bus transfer

post-crisis strategies

day 9

breakfast

hotel

case study: Spain - still an attractive destination for foreign investment?

e.g. Ernst & Young
e.g. SIfdi
management presentation, case study, discussion
group lunch
visit: effects of the monetary union and euro on business
e.g. BBVA Innovation Center
e.g. Grupo Santander
management presentation, discussion, tour of premises
rest of the day at leisure
recommended activity: take the "Telefrico", Madrid's cable car, which offers
excellent views of the Royal Palace and La Almudena Cathedral

2x bus full day

restaurant

Case Western Reserve University, Marrakech Casablanca Barcelona Madrid Athens, June 06 - June 24, 2016

3/3/2016

Wed, Jun 15, 2016

morning

afternoon

Thu, Jun 16, 2016

impact of the global economy on operations

breakfast
visit: from Spain to the rest of the world
e.g. Aena airport
e.g. DHL Express Servicios
management presentation, discussion, brainstorming session
group lunch
visit: leadership challenges: how to manage a pharma company in an
unstable economic climate
e.g. AstraZeneca Spain
e.g. Genomica (biotech)
management presentation, discussion
rest of the day at leisure
recommended activity: stroll the San Miguel food market and enjoy some of
the tapas

looking ahead
breakfast

morning

afternoon

Fri, Jun 17, 2016

visit: sustainability and the future of the Spanish healthcare system

e.g. local business professionals
management presentation, discussion
group lunch
visit: meeting local professionals
e.g. local business professionals
management presentation, discussion
rest of the day at leisure

depart for USA - group 1 / discover Toledo - group 2

breakfast, check-out - group 1
transfer to the airport - group 1
depart for USA - group 1

afternoon

day 10
hotel
2x bus full day
restaurant

day 11
hotel
2 x bus full day
restaurant

day 12
hotel
bus transfer
own arrangements

cultural event: full day trip to the medieval city Toledo - group 2
enjoy this trip to one of the oldest towns in Europe; start with a morning visit to
the Marto sword factory, followed by a panoramic tour and a stop to enjoy the
Cathedral, the Church of St. Tome, home to one of the masterpieces of El
Greco, visit the Synagogue of Sta Maria la Blanca, the Monastery of San Juan
de los Reyes, and learn about the famous technique of damasquinado
(encrusting precious stones and metals in steel) - possibility to have extra time
for visit to military museum for those who wish

bus/walk

group lunch

restaurant

return to Madrid
evening at leisure

4/6

Case Western Reserve University, Marrakech Casablanca Barcelona Madrid Athens, June 06 - June 24, 2016

3/3/2016

Sat, Jun 18, 2016

transfer to Athens
breakfast

morning

check-out, transfer to the airport

transfer to Athens (duration approx. 3 hours 30 mins.) and stop at vineyard on

10:50 AM - 3:25 PM
the way
lunch on your own at the airport

day 13
hotel
bus transfer
IB 03150

visit: visit vineyard on the way from the airport

afternoon
late afternoon
evening

Sun, Jun 19, 2016

transfer to hotel, check-in

free time to explore Athens
group dinner

escaping to the Greek countryside

breakfast
trip to Hydra island
Professor Vairaktarakis will guide the students on this tour; no bus service
provided
rest of the day at leisure

Mon, Jun 20, 2016

morning

afternoon

Tue, Jun 21, 2016

morning

afternoon

5/6

bus transfer

dealing with the crisis

breakfast
visit: the true Greek tragedy: overview of Greece's economy and the eurozone crisis
e.g. National Bank of Greece
presentation, discussion
lunch on your own
visit: shipping industry: strategies in navigating the rough economic
waters
e.g. Cardiff Marine
management presentation, discussion, tour of facilities
rest of the day at leisure

local specifics
breakfast
visit: investing in Greece: high risk for a high return?
e.g. 7L Capital Partners
management presentation, discussion
group lunch
case study: defying the economic climate - secrets of a successful entry
into a new market
e.g. Gaea
management presentation, case study, discussion, workshop
rest of the day at leisure

day 14
hotel
own arrangements

day 15
hotel
bus full day

day 16
hotel
bus full day
restaurant

Case Western Reserve University, Marrakech Casablanca Barcelona Madrid Athens, June 06 - June 24, 2016

3/3/2016

Wed, Jun 22, 2016

morning

afternoon

Thu, Jun 23, 2016

morning
late morning

afternoon

evening

Fri, Jun 24, 2016

towards a sustainable future

breakfast
case study: cutting-edge advertising: moving forward through digital
media
e.g. Ogilvy
management presentation, case study, discussion
lunch on your own
visit: the role of technology & innovation in a business' survival and
development
e.g. Microsoft Greece
management presentation, discussion
rest of the day at leisure
recommended activity: Athens nightlife
experience Athens by night with the locals on one of Athens' famous rooftop
bars and enjoy the spectacular views of the city

Cape Sounion

bus full day

day 18
hotel

cultural event: Guided Tour of Acropolis of Athens

walk

cultural event: New Acropolis museum

walk

boxed lunch
cultural event: half day trip to Sounion
take a trip along the scenic coastal road known as "the Riviera of Attica" which
affords a splendid view of the Saronic Gulf, passing through some of Athens
most beautiful suburbs (Vouliagmeni, Alianthos) to Cape Sounion the southernmost point of the entire peninsula of Aemos (Balkans), enjoy some free time
on the way back for swimming

bus /walk/swim

farewell dinner

bus transfer/restaurant

return to hotel

bus transfer

depart for USA

check-out, transfer to the airport
depart for USA

6/6

hotel

breakfast

breakfast
morning

day 17

day 19
hotel
bus transfer
own arrangements

Case Western Reserve University, Marrakech Casablanca Barcelona Madrid Athens, June 06 - June 24, 2016

3/3/2016