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: :2005-9-22 23:35:16
1


AMD 1990 Windows3.0
3.1Windows95Windows98
386486

AMD AMD Sanders



1971 8086802868038680486
1998
AMD 50%
Celeron
AMD 1999
2 26 70
AMD 3DNow
AMD K6.3 3DNow 25%
1999 8 AMD AthlonK.7 650
x86 AMD

1968
1969 7 AMD 1970
AMD Am2501 1979 1982
1985 500 1991 386 CPU
1992 5 386 1993
AMD486 1994 K5 1997 K6
1998 K6 3DNow PC

AMD
K5K6K6.2 1999 K7K6 AMD
AMD AMD
AMD
AMD 5 500 AMD 500 5
AMD
: :2005-9-22 23:35:31
2

Apple SteveJobs1976 21

1300 1976 Apple AppleApple


1977 1
1980 22 29 12
4
1984
Macintosh

Macintosh Apple 10 100 Apple
50 Macintosh 8000 Macintosh
1985
1955
1972
1974

1985 9
Next
PixarNext Pixar 10
1995 Pixar 4
83 80 Pixar
5 Next
1996 4 Next
1997 7 5

15
4
iMacMac i
CompUSA
Mac
1.5
1998 iMac
43

1985
1987

: :2005-9-22 23:36:01
3

1888 1891

1894

1888 Asa Griggs Candler


Candler
1901 100,000 Candler 1899 1

1892 Candler 1919 Erntst-Woodruf 250
Asa candler Cola-cola 1923 Robert
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Cola-cola Colacola 1937 Woodruf Cola-cola
lifestyle
20 2030 The Pause That Refreshes" Atlanta
Woodruf Cola-cola

5 Cola-cola"Cola-cola
Cola-cola
1991 Cola-cola
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1955 1916
12 50 1961
1976 CEO Paul Austin
1982
62%1981 Roberto Goizueta
CEO Goizueta
1200
Goizueta
1981

50%192
Goizueta
60
1982
Goizueta Coke is it \'
Have a Coke and Smile\'
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1982
1982 Goizueta

1980 1984
50%

1985 11%
80 Robert Goizketa 80
350 150_200 1986
Beatrice JTLupton JTLupton
15% DrPepper 40%
11% 38% CCE
1986 11 51%CCE
20%1986 1987 CCE
25% 1989 CCE 1986 20%CCE
80 80 Master Bottle
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78 89 60%
50% 80%
1990 21% 33% 26%

49%

1985 6% 1990 40%


4% 1989 1990
23%1990
1989 49%

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1927 1933
1948
1979 11
23
1999
20

1998
1999

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1985

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28
1899

1981
70 30


29

1905 30

: :2005-9-22 23:36:22
4

(Intel), 1968 8

1980 DRA
1992
20 50

1200

15% 1989
1991 2000 80%

(CPU)
1995 79 90
80X86CPU 1995 138
1992 NEL

27

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1985
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1988

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: :2005-9-22 23:36:55
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: :2005-9-22 23:37:17
7

1837

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/ 75 23
11 70 300 140

. 1837

PROCTER GAMBLE 14

19 50
.
1890
.(WILLIAM PROCTER)
.(JAMES -GAMBLE)

1837 4 12
8 22 3596.47 10 31
19 50
60 20
20 1
JAMES NORRIS GAMBLE
HARLEY PROCTER
1882 11000
Ivory()
1885 P&G 1886
Ivorydale
1887
1890-1945 1890 30


1995 10 18

1890 IVORYDALE

CHIPSO
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1945
3.5
Thomas Hedley 108
1890 Ivorydale
1892 1896

1904 1911
CriscoCrisco
1915 75 Crisco
19171918
1919 19191920

450 1923
Crisco
1924
1926 Camay
1930 Thomas Hedley
Fairy Thomas Hedley 1931
1931
,1933
Ma Perkins

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1935
1937
5
1945-1980 1946

1961
1961 Folger\'s
Downy
1980 23 110 1945
35 1946 ----Tide()
1950
Prell
1948
1952
1954 1955
1957

Charmin Paper Milk 1960


15
Downy1961
1963 J.A. Folger & Co.
1972
Bounce Downy
1973 Nippon Sunhome
1980-2000 1980 150
Norwich Eaton 1982Rechardson-Vicks
1985 80 90 Noxell
Ellen Betrix

Vicks
100 1983 Always
Whisper() 1985 1985
Richardson Vicks MefumucilDramamine Icy Hot
1986
Pert Plus Rejoice
1987

Blendax Blend-a-med Blendax 1990 Shulton\'s Old Spice


Spic and Span Pine 100
1991 Max Factor Betrix
Rakona
1999 Richardson-Vicks Pantene-Pro-V()
1993 300
50%1993-94

2000
1995

1996 Olean,Olean
Olean
50 1997
Tambrands Tampax()
Marion Roussel Actonel-
1998 Olean 2005
70 140 1999
lams
Lams
Recove PUR 2000
reflect. com, FDA
--Actonel Aventis

1988

Richard Deupree

1924


700

1995 10 18

1890 IVORYDALE

1879 Ivory)
1911 Crisco 1946 (Tide)
1955 (Crest) 1956 Comet
1956 Duncan Hines 1961 (Head &
Shoulders) 1961 (Pampers)
1967 Ariel) 1968 (Pringles) 1972
Bounce 1972 Dawn 1984
Vizir

1946 60

18 8,300
600

17 20,000

1998 4 15
18

10,000
17,000

/
(DBS/EDR)
80%
30%/(DBS/EDR)

1952 5

1999
1996
1998 1200 27 70
1997 50 1998 4
1,070

700
150

19961998 1200 70 1997 11


50 1998 4
1998 4
1998 5

1070

700

100 1999 10

200
1991

100

20 1997
1998

1994

40 15

1998

100 1997 9
1998 4

150
1998 6

1990

40 1991

40 1993

60 1994

50 1995

19941998

80

130 1999

100 2000 10 20 , 200


,- ABC 10 21 ,
200 ,
: :2005-9-22 23:37:35
8

Compaq 1982 3000


1100 3000 3 1985
3.29
1991
10

DEC 1941
1990
20 54%
1400 14%


1/3

2 1994

1
15 HP 25 IBM 27

2000
500 50%

1995

40 DEC
1998 1 DEC
1997 380 IBM 780
2000 500 DEC
DEC
7

DEC
1999 23%4 13

: :2005-9-22 23:38:20
9

Hewlett-Packard

1998 424

HP Palo Alto, 8 HP

100 600

HP Bill

Hewlett Dave Packard 1939 Palo Alto


HP Walt Disney Studios,
HP 8 Fantasia

1934

.(Dave Packard) .(Bill Hewlett)

Fred.Terman ,

1938

(Palo Alto)(Addision) 376 .

538

(HP200A),

8 (HP 200B)
40

1939 1 1

1940

Palo Alto Page Mill EI Camino Real


5
34,000 3 8

1942

( Redwood 10,000 Palo Alto


Page Mill 395 1943

1947 8 18

50

1951
(HP 524A) 10 1 2
HP 524A 104.7FM FCC
550 215 1957 11 6
Palo Alto

1958 F.L. Moseley (

Pasadena,
3000 1,778 373 1959
Boeblingen

60

1960 Loveland Palo Alto

1961 Sanborn Waltham

HWP 1962 500


460 1963
Yokogawa (Yokogawa

. .

1964 35

HP 5060A

HP 5060A

1965 F&M

(Avondale1.65
9,000 1966
(HP 2116A)

1967 Boeblingen

1968
HP 9100A
1969 1971

1969

16 70

70
.(John Young)

1970 3.65

16,000 1971

1972 HP-

35 HP 3000

(DRAMs)

1973

1974 4K

1975

HP-IB 1977 .
1978

80

1980
HP-8530 57,000

1982

32 HP 9000
60 1984
HP Thinkjet
HP LaserJet
1985 65 85,000 1986 RISC (
) 2.5 5

1987 .

Hewlett David Woodley Packard


500 50 49

Walter

1988

1989 50

Chelmsford,

90 -

1990 HP LaserJet III

132 91,500

1991 Lotus 1-2-3 HP 95LX ( 11

HP SONOS 1500

1992 . (Lew Platt)


Corporate Business Systems -- HP 3000 HP 9000
90

1993 3 HP OmniBook 300

1000 HP LaserJet
2000 (Lew Platt)

1994 250 LED


HP Color LaserJet OfficeJet //
Quicken HP 200LX

Pocket

1995 315 105,200

Convex ( Richardson
OmniGo 100

HP Pavilion PC

HP

1996 3 26

1 HP LaserJet 5SI 1997 429

121900 VeriFone HP
(Expanding Possibilities)

HP
HP
HP

HP 1966

HP 1970 HP 3000


HP HP 28

HP UNIX(R) Windows NT(R)

HP

1997 HP VeriFone HP

Internet Internet

HP 35 120 .

HP

HP

HP LaserJet DeskJet DesignJet ScanJet OfficeJet


CopyJet HP ( HP
Laboratories Palo Alto
HP 1997
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HP
HP
HP

HP

1997 HP
4670 6140 76

. .

1957

1939

(Hoshin)

Palo Alto

(CEO) Carly Fiorina 124600 120


600 104
/ 1 (1998 3 3 )
/ 2 (1998 4 27 )
3 (1998 5 1 ) / 3 (1998
10 26 ) 5 (1998 3 3 )
6 (1998 10 26 ) 500
14 (1998 4 27 ) 500 22
(1998 4 20 ) 26 (1997 9
18 ) 500 29 ()
(1998 4 27 ) 1000 42 (1998 7 13 )
500 47 (1998 4 27 )
1993 203

1994 250 1995 315 1996 384

1997 429 1998 471 1993 12


24 1996 26 1997 31 1998 29
()

1994 16 1995

10 31 1998 1997

1998 1997 40,105 36,672 6,956 6,223


47,061 42,895 32,072 28,319 3,355 3,078
7,793 7,159 43,220 38,556 3,841 4,339
485 331 235 215 4,091 4,455 1,146 1,336
2,945 3,119 (A) 2.77 2.95 () 0.60 0.52()
1,072 1,057 21,338 18,837 25,166 24,316
46,504 43,153 (A) 1994

() 1998 10 31 1998 ()
39,466 4,169 1,408 1,052
966 47,061

()

(all-in-one)

Internetintranet

1993 215,200 1994 256,900 1995


314,100 1996 358,600 1997 366,900 1998 382,000
1993 18 1994 20 1995 23 1996 27 1997
31 1998 34 1998

215 45.8 160 34.0 95

20.2

HP Corporate Media Relations


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1 (VARBusiness) "A"(PC Magazine) SAP/R3
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SAP 1997 Rapid/3 SAP SAP R/3
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NT/Exchange/BackOfficeNetScape Cisco)()
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: :2005-9-22 23:38:44
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1968

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1986 10 20
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: :2005-9-22 23:38:59
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: :2005-9-22 23:39:16
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