vol.9 No.
1 2009
the journal of
fuel management
the industry authority on total fuel management
It’s time to start managing
your fuel investment
Unless you’ve been living under a rock, you’ll have read a
lot about the global economic slow-down. While it seems
to be affecting different sectors and regions to varying
degrees, it has become clear that we all need to start
doing a better job of managing our business expenses.
So, what’s the highest business operating expense after
labour? All together now, Fuel! And what’s frequently
overlooked when managed operating costs? Right again,
Fuel. So, here’s the question:
Why aren’t more businesses managing
their fuel the way they manage investments
in equipment, technology or people?
When you ask fleet managers and business owners alike,
the responses all seem to be the same; not knowing that
fuel can be managed at all, to simply not knowing how
In this issue The Future of Fuel page 2 | Introducing Closed Loop Technology page 2 | Ask the Fuel Expert page 3
Biodiesel and London Drugs page 3 | The Next Level in Cost Reduction: Enhanced FMO page 4 | Provincial Praise for 4Refuel page 4
www.4refuel.com
to start or where to get the tools to generate significant
results. But a few will tell you about how they tackle Fuel
management –using an automated system to gather ev-
erything they need to manage fuel costs. A fuel manage-
ment system will track fuel use from pump nozzle to tail
pipe and show you where every drop goes. It can even
measure how efficiently it’s being used.
Systems like this are called Total Fuel Management
Solutions. Fuel management systems are easy to use, and
they improve productivity and reduce fuel costs. The
innovative total fuel management solution designed by
4Refuel is unmatched by any other system in the world
for accuracy and completeness. When the fuel reliant
industries realized the power this system holds, new
demands for a more detailed log of fuel records emerged
to suit the needs of their specific operations and the
4Refuel team dove head in. Continue reading to learn
about this revolutionary new technology and how it can
enhance your business goals and productivity.
vol.9 no.1 2009 the journal of fuel management 1

“On behalf of Orlicks Inc.
client perspective
I want to thank you for the
service your team has provided
since we first started using
4Refuel in April of 2005.
The on-site refueling has
made business easier for our
drivers…and has reduced costs.
Access to real time reports via
the website has made analysis
and reporting easier and
timely. Thanks again for your
service!”
Gene Orlick, President
Orlicks Inc.
Calgary, Alberta
2 vol.9 no.1 2009 the journal of fuel management
The Future of Fuel
As a variety of industry leaders be-
gan to realize their cost reducing
potential with fuel management
systems, 4Refuel encouraged cur-
rent and potential clients to make
demands, and the result? A com-
pletely Web-based data retrieval
system called Fuel Management
Online. FMO is an online database
of complete fuelling records acces-
sible by date, location, unit, fuel
type, volume and more. The FMO
reporting module is available free of
charge to all of their clients.
We are excited to have developed
the next level of fuel management,
Introducing Closed
Loop Technology
Fuel management is a strategy that
accounts for the entire fuel cycle;
from acquisition, to delivery; from
measurement and management of
their fuel assets, to improving return
on fuel investment.
A sound fuel strategy also improves
productivity, reduces fuel waste
and cuts down air pollution from
greenhouse gas emissions. The
key to getting results is looping the
elements of your fuel management
system so they work together as a
single powerful tool.
Here’s how it works.
Onsite: Productivity improves with
onsite refueling during off hours
and automated posting of fuelling
records to FMO.
In yard: Safe and secure custom
tank solutions lock out theft with
positive ID, remote tank monitoring
and fuel islands.
When you combine the amount of time and money
that can be saved combining onsite fuel delivery
with the powerful insight of online fuel records,
the total savings potential becomes significant.
But FMO is only the beginning.
FMO Plus. This upgraded system can be identified for budget plan-
integrates the features of the ba- ning and efficiency targets can
sic FMO, with the ability to track be set, measured and managed.
operating hours and odometer FMO+ can help you maximize
readings, making calculations of asset utilization and equipment
fuel economy and efficiency pos- productivity – invaluable infor-
sible. Analysis can then be made mation when considering equip-
by vehicle, equipment grouping or ment purchases, efficiency rout-
your entire fleet. Seasonal trends ing and other applications.
in yard
onsite fuel
onsite
direct onsite
storage tanks refueling
onboard offsite
client fuel fuel data uploaded
trucks from filling
stations
Off site: Extend your fuel
management solution to equipment
filling at card-locks with fuel record
integration into FMO.
we can show you in real dollars
Onboard: See where your fuel re- how much you can expect to save
ally goes; FMO manages total fuel each month when you implement
efficiency by merging fuel records one of our custom designed Fuel
and engine data. Management Systems.
So, are you ready to take control of
Out of the Loop? your fuel expenses? Our dedicated
In short, you could be driving a team of professionals is waiting to
truly measurable return on your help you build and implement a cus-
fuel investment, no matter how you tom solution to squeeze more profit
choose to receive your fuel. out of your investment in fuel!
Start by doing a cost analy- Get in the loop today and find
sis of your refuelling needs at out how much time AND money
www.truecostoffuel.com and 4Refuel can save your company!
www.4refuel.com
 “4Refuel’s Sales and Operations

client perspective
people act very professional
and all questions or concerns
are dealt with quickly and effi-
ciently. With regards to 4refuels
drivers I have met two of their
drivers that service our yards
and on both occasions I have
been treated with a great deal of

Ask The Fuel Expert: respect and professionalism.”

Dwayne Bentley

Jack Lee, 4Refuel President/CEO Ippolito Transportation Inc.

Burlington, Ontario

In a world of economic uncertainty, one thing is for sure; Fuel Management

puts you in control when prices at the pump are high or low.
Even with prices less than half of what they used to be, fuel is still a huge
part of your overhead. Unlike other expenses that you can’t control, your cost
of refueling is relatively easy to manage. There are a number of things you
can do today that will eliminate unnecessary waste, and tomorrow, when fuel
prices start to creep up again, those savings will be even bigger.
Make this a company-wide initiative. Decide who will become your compa-
ny’s Fuel Manager, then, encourage them to take the necessary steps to adopt
a new attitude towards your fuel consumption.
Here’s What I Recommend to You
Use Delivery. Does it make more sense for you to have fuel delivered rather
than traveling to card locks or using your own tanks? Onsite delivery will cut
your fuel consumption immediately and eliminate spills, risks to the environ-
ment and theft. For some companies fuel theft is a huge problem, this is a
great way to stop it.
Manage Time. Refuelling can be done when your equipment is idle, so
productivity is not interrupted. Another benefit of having your fuel delivered
to each truck or piece of equipment is time saved. On average each refuel-
ling you do, can take at least 20 minutes. You’ll save the fuel used traveling to
and from the card lock too. Add this all up and each month you can save a
lot of fuel and hundreds of hours in labour costs. This saved time is instantly
converted to productivity.
Welcome Technology. I can assure you it exists, it’s not expensive and it can
help you control costs. Here’s what I mean. You can record every drop of fuel
used by each piece of equipment and have that information delivered by email.
Now you can check your fuel consumption and make qualified operating deci-
sions and improve fuel performance through driver training. When you have
accurate information you become a better manager. 4Refuel has developed the
technology that is ready to help you become a better Fuel Manager today.
Go Green. We know that it’s foolish to waste fuel, especially since it’s a non-
renewable resource. Besides that, the more fuel you use the more pollutants you
spew into the environment. A new fuel strategy can easily save you 10% to 20%
in fuel costs and eliminate the respective amount of toxic emissions from ever
entering the environment. With a green fuel management strategy you will be-
come part of a worldwide movement to help cut pollution. Tell your customers
the new environmentally responsible approach you’re taking. It‘ll attract the right
kind of attention from them, and that’s good for business any day of the week.
Ask the Fuel Expert
Each month “Ask the Fuel Expert” appears in newspapers and
magazines across Canada and the United States. Each article is
intended to help you understand how to be better fuel managers.
Visit us online at www.askthefuelexpert.com

Biodiesel and London Drugs

Biodiesel is an effective alternative to traditional diesel fuel
It’s a mixture of a variety of feedstock;
including soy oil, canola oil, waste
cooking oil, tall oil and rendered fats
mixed with low and ultra-low sul-
phur diesel fuel. It’s renewable and
burns cleaner than traditional diesel.
4Refuel delivers millions of litres of
biodiesel fuel to our clients offering
new solutions to cut emissions and
environmental risks. Each month
new clients are turning to biodiesel as
a way to become part of the world-
wide “green” movement. London
Drugs in Richmond B.C, chose 4Re-
fuel to lower operating costs, and, at
the same time follow the provincial
and federal government mandate to
increase the use of bio fuels. London
Drugs regularily operates 12 Freight-
liners to move goods from their
distribution centre in Richmond to
stores located throughout BC. The
trucks are on the road “This program is really working
16 hours a day, 6 days
a week, so it’s crucial well. We are achieving our goals
the refuelling is com- using 4Refuel.” –Bob Howe
pleted during the
off-hours. After introducing the B5 For an analysis of your refuelling
blend (5%) of biodiesel to jump start needs and more information on
their green initiatives, Fleet Manager biodiesel fuels and how they can help
Bob Howe is pleased with the results. you become more environmentally
The company projects using 250,000 responsible contact 4Refuel today at
litres of biodiesel fuel in 2009. 1-888-4refuel.

www.4refuel.com vol.9 no.1 2009 the journal of fuel management 3

 “Maxzone Systems has been
client perspective
using 4Refuel for over a
full year now. The staff at
4Refuel are very efficient,
always making sure that we are
satisfied and fast to respond
with any of our rushed needs.
We made the right decision by

The Next Level in Cost

teaming up with 4Refuel.”

Alain Boulanger,

Reduction: Enhanced FMO

Traffic Manager
Maxzone Systems
St-Jerome Quebec

This new system offers our clients quicker access

A $5,000
holiday for free?
Sign me up!
Ask your Territory Manager
how you could win a $5,000
holiday for two – to any des-
tination of your choice. It’s
our referral program and
it could be your ticket to
Sand or Snow for Who You
Know. Spring draw closes
end of April – so start flipping
through your Rolodex!
Canada: 1 888 456 8896
USA: 1 866 US FUELS
Online: 4Refuel.com
Regional Offices
BC: 604 881 4445
Prairies: 403 508 0120
Ontario: 904 501 0922
Quebec: 450 967 3107
to fuel consumption data, helping you to become
a better Fuel Manager.
Most software applications require a number of key- Another new
strokes and clicks before you can access the information enhancement grants
that you need. But with 4Refuel’s new FMO Button, Fuel our clients the ability
Management Online can be available as fast as flicking on to manage their
a light switch. The FMO Button sits on your desk next to equipment lists online.
your keyboard. All you do is press the FMO Button and Simply pull up your
you are immediately linked to all of your fuel consumption equipment list and
data! For years 4Refuel clients have used Fuel Management automatically make requests online to add, delete or alter
Online to help manage all of their refueling data. Now a equipment descriptions. Requests are sent to our head
new version, an enhanced FMO, is available to clients. In office via e-mail and the updates are made accordingly.
addition to delivering fuel consumption and related costs Acknowledgement of those changes is sent back to
by piece of equipment, the enhanced version delivers clients via e-mail once they’ve been completed by head
operating hour readings and odometer readings. The data office. The enhanced FMO gives you the data and tools
is captured from a client’s vehicle and delivered by radio to conveniently measure and manage your equipment
frequency to the 4Refuel truck using hardware attached to while maximizing your fuel investment.
the diagnostic computer of the vehicle. This information
is then transferred daily to FMO through existing To learn more about 4Refuel’s fuel management
communication channels along with all the refueling data. software visit us online at www.4Refuel.com.
Provincial Praise for 4Refuel
Fred Bakewell, Territory Manager,
Dean Buse, Interior Representative
4Refuel Canada Ltd
January 19, 2009
Re: Highway 97 Closure
I am writing to offer Premier Gordon Campbell’s and my sincere gratitude for your help during the Highway 97 closure
late last year.
The closure was a tremendous engineering and logistical challenge, and my ministry was aided by many individuals,
businesses and agencies who provided invaluable services and resources as we worked to get the highway open to traffic
and provide transportation alternatives in the interim. I understand you provided fuel for the water taxi. Your quick
response to our request contributed a great deal to the water taxi service. Thank you once more for your valuable con-
tribution. Your assistance was greatly appreciated.

Atlantic: 902 835 6608 Sincerely,

Washington: 425 949 4480 Kevin Falcon, Minister
BC Ministry of Transportation and Infrastructure

4 vol.9 no.1 2009 the journal of fuel management www.4refuel.com