Professional Documents
Culture Documents
http://halgregersen.com/home/innovators-dna-2/
https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
9. consumer co-creation
https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
&
http://halgregersen.com/home/innovators-dna-2/
value creation
value to customer
producer
customer
design innovation 1
http://omi.co/drive-engagement-with-accurate-customer-profile-management/
Consumer
Co-creation
http://halgregersen.com/home/innovators-dna-2/
design 2
customer perception
consumer co-creation
customer preference
consumer consumption
customer value
consumer community
community, company,
and society
http://www.slideshare.net/PradhanaChariyavilaskul/marketing-30-part-retold-in-60-slides-24211961
consumer co-creation
consumer co-creation
http://www.slideshare.net/Fronteer/fronteer-strategy-presentation-npox-co-creation-sep-2010
consumer co-creation
http://www.ywanvanloon.com/co-creation-examples-review/
consumer co-creation
https://joycediscovers.wordpress.com/research/
consumer co-creation
https://joycediscovers.wordpress.com/research/
consumer co-creation
https://joycediscovers.wordpress.com/research/
consumer co-creation
https://joycediscovers.wordpress.com/research/
consumer co-creation
https://joycediscovers.wordpress.com/research/
consumer co-creation
https://joycediscovers.wordpress.com/research/
consumer co-creation
Co-Production
(Superior Value Proposition)
High
Co-Modifying
Co-Developing
Co-innovating
Med
Co-Participating
Co-Advocating
Co-Involving
Low
Co-Engaging
Co-Learning
Co-Enriching
Low
Med
Co-Consumption
(Unique Experience)
Consumunity
Marketing Survey
2012
High
consumer co-creation
consumer co-creation
consumer co-creation
consumer co-creation
consumer co-creation
summary
&
https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
end of slide
http://halgregersen.com/home/innovators-dna-2/