Professional Documents
Culture Documents
Berry
(941) 704-6015
pberry@bayberry.com
201 I St. NE, # 513 3032 Fuente Del Oro
Washington DC, District of Columbia Atascadero, CA 93422
20002
Objective
To obtain a position as a CIO, CTO, CAO, VP, Enterprise Architect, Strategy Architect, or Solution Architect
in an innovative, growing company.
Executive Profile
Enterprise Architecture – Application Architecture – Data Architecture –Solution
Architecture –
Strategic Planning and Leadership - CRM – Globalization – Change Management –SOA
-
ERP – Business Analysis & Architecture – BI – Cloud Computing – SAP - Program
Management
Results-oriented professional with over 28 years of experience, recognized for taking on major
initiatives, course correction, strategy, and adapting to rapidly changing environments.
Creatively resolving mission critical issues to ensure bottom line success, ROI, and achieving
competitive advantage. Partnering closely with business leaders, mapping IT capabilities to
enterprise needs, to deliver real world corporate transformation. Articulate business and
technical vision to critical constituents; develop current and future state business, information,
data, technology and solutions models, and transition plans to move from current state to future
vision.
Enterprise Architecture, Business Architecture, vision, facilitate stakeholder interactions, &
Application Architecture, Solution Architecture align IT strategy with company's business goals
& System Planning, Logical & Physical
Architecture, Model Driven Architecture (MDA), Business Acumen, Analysis & Negotiation,
GRC, Development & Integration, Web 2.0, Cross-Organizational planning, Stakeholder &
Portal, & eCommerce Vendor communication management
Enterprise Strategic Planning and Analysis, Best Global IT Management, EPM, Enterprise
Practices, Blue Printing, EA Validation, Portal & Program and Project Management, resource
Scenario deployment, Program Management, management, detailed scheduling, risk & issue
Infrastructure Management (IM), Change management, reporting, financial reconciliation
Management, and Solution Development Leadership, Cutting Edge Product Development
Enterprise Content Management (ECM), & Product Lifecycle Management (PLM), Asset
Knowledge Management (KM), Ontology, Management, Vendor Management, Earned
Taxonomy Value Management (EVM)
Market Presence Development, Business Cloud Computing, SaaS, and digital solutions
Development Management (BDM), and evaluation, deployment and conversion, human
Troubleshooting factor design and development, Green IT
Staff Management, Mentoring, Training, Team Budgeting & Cost Control, Enterprise Asset
Building, & Issue Resolution Management
Enterprise Innovation & Organization
Excellent communication skills including oral, Development ERP, Supply Chain, Governance,
written, and presentation. Convey company Risk, Compliance (GRC)
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Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
PAGE 2
Qualifications
◊ Multifaceted Enterprise Architect working with client companies to define and validate Framework, IT
and business needs: methodologies, approaches, modeling, blue prints, tools and techniques, knowledge
management, infrastructure, support, integration, and organization. Build a holistic view of an
organization's strategy, processes, and information technology assets. Development and management of
Enterprise modeling, predictive modeling, business architecture, application architecture; Business
Architecture with Requirements gathering, project scope analysis and Use Case development; Information
Architecture, Technical Architecture, Data Architecture, Conceptual Architecture, Solution Architecture,
Logical Architectures, Physical Architectures, Governance, Risk & Compliance, Knowledge Management,
POLDAT, Software Roadmaps, Hardware Capacity plans, Cloud Architecture, Client/Landscape plans, and
Network Capacity plans; large SOA projects and multimillion dollar enterprise-class businesses. Hands-on
experience in multiple platforms including Microsoft .Net Framework & SharePoint, Java/J2EE, Unix/Linux,
Websphere, and Oracle.
◊ SAP architect and change manager, experienced in directing, designing, driving, and delivering SAP
solutions, including R/3, mySAP, ECC 6.0 and SAP 2007. This includes functional analysis and configuration
requirements, strategy, governance, risk management, compliance, legacy system integration, SOX,
program management, and development of policies and standards, utilizing a wide range of
SAP/Netweaver tools, methodologies, and modules; including Enterprise Resource Planning (ERP),
Customer Relationship Management (CRM), Product Lifecycle Management (PLM), Supply Chain
Management (SCM), Supplier Relationship Management (SRM). modeling business architecture with the
Enterprise Portal, XI/PI, Solution Manager, Solution Composer, SAP Strategic Enterprise Management
(SEM), SAP Human Capital Management (HCM), SAP GRC - Access Control, Process Control, and Risk
Management , SAP Materials Management (MM), Central Process Scheduling, Netweaver Mobile, SAP
MaxDB, Data extraction and migration, Business Objects, Xcelsius, NetWeaver Visual Composer,
NetWeaver BI, Mobile BI, BI Widgets, Crystal Reports, Web Intelligence, Polestar, SAP landscape
monitoring, BP testing, FI/CO, GRC, PLM, SCM, BW, PI/XI, xApps composite applications, MSS / ESS, R/3 -
Basis custom development with ABAP.
◊ Disciplined in many architecture frameworks and methodologies and tools including TOGAF, Zachman
Framework, DoDAF, Meta Group, FSAM, ARIS, Telelogic, IBM Rational System Architect, Metastorm
ProVision, CaseWise, iServer, Sparx Systems Enterprise Architect, MVC, SOA Portfolio/Asset/ Governance,
Agile development, Agile Unified Process (AUP), SCRUM, Enterprise Unified Process (EUP), dimensional
modeling, Unified Modeling Language (UML), eXtreme Programming (XP), Object Oriented Programming
(OOP), Rational Unified Process (RUP), AcceleratedSAP (ASAP). EALAN (Enterprise Architecture Language),
Dynamic Systems Development Method (DSDM), ITIL, ISO9001:2000, CMMI, PMI, PMBOK, Six Sigma.
◊ Enterprise Data Architect skilled in producing comprehensive, detailed, architecture for achieving the
business goals related to data and information. Define technology strategy requirements, best practice
standards, Gap Analysis, metadata management, governance, architectural map for current state vs.
recommended future state for business data and information assets (DAM), digital asset management,
media asset management (MAM), enterprise content management (ECM), ETL, ODS, Enterprise Information
Management (EIM), creation of data models consistent with data architecture guidelines, data models,
databases and Master Data designs, creation and use of metrics to guarantee data quality defined in the
architecture, the construction of meta data architecture, and data center and network design with load
balancing, and appropriate security.
◊ Business Process Management (BPM) leader experienced in team assessment, delayering, knowledge
acquisition and management, reorganization and un-siloing, component business modeling (CBM), change
management, integration, and motivation. Experienced in Customer Relationship Management (CRM),
Customer Lifecycle Management (CLM), project scope definition and prioritization, tactical planning,
product life-cycle, impact and risk assessment with contingency planning, requirements gathering and
writing, Use Case development, activity diagramming, business reengineering & process redesign,
standards definition and implementation, project facilitation and meeting management, workflow analysis,
testing traceability, budgeting and cost analysis. Experienced modeling with BPMn, SharePoint & K2
BlackPearl, Orbus iServer, ARIS, CMMI, & MS Visio.
◊ Executive Program Management and Enterprise Project Management (EPM), practiced in multi-tier
program planning, change management, scheduling, task breakdown, project/gantt development, resource
leveling, release planning, managing matrixed cross organizational and cross functional teams across
multiple lines of business, issue tracking and resolution, and assessing manpower and tool needs. Budget
Management and Activity Based Costing (ABC), for multimillion dollar work efforts. Broad knowledge of
product life cycle (SDLC / PLM), business operations, information management, and e-commerce. Expert in
MS Office System, SharePoint, WSS. MS Project Professional and MS Project Server, Visio, SuccessFactors,
Primavera P6, FileNet, Peoplesoft, SaaS, cloud computing, and automated tools
◊ Utilize multiple BI (Business Intelligence) tools and data warehouse appliances, to implement decision
support systems (DSS), used to[ analyze historical, current, and predictive views of business operations,
including reporting, OLAP, analytics, data mining, business performance management, benchmarking, text
mining, and predictive analytics. BI tools used include SAP BI & SAP BW, BO (Business Objects), Hyperion,
Cognos, Informatica, JasperSoft, ProClarity, Siebel Systems, Sybase IQ, and Teredata.
◊ Global management specialist experienced in establishing and running multicultural, international
teams. Extensive experience in Global Logistics, internationalization and localization, including planning
and preparing US product for international release, integration of remote systems, teams, and support and
global ERP.
◊ Experienced with Cloud computing, on-demand SaaS applications (Software-as-a-Service), web services
and web-based technologies. Thorough understanding of the SaaS SDLC, including development and
deployment, web conferencing and unified collaboration markets, testing, tuning, monitoring and
governance, creation of Statements of Work (SOW), negotiating with customers Scope, Software License
Agreement (SLA), End-user license agreements (EULAs), and determining services pricing on deals. Depth
of understanding of the best practices for offering Cloud applications, data management, integration,
infrastructure, security, the requirements of Cloud, SaaS and Portals, human factor design and
development, and growth opportunities in the Emerging Market.
◊ Strong leader expert in coordinating and motivation multiple teams into reaching mutual goals and
objectives. Able to translate extremely complex technical concepts into easy to understand guidance that
can be consumed and acted upon by any level in an organization. Develop comprehensive architectural
plans and distill complex algorithms into understandable presentations and directives. Able to
communicate at both technical and executive levels, authoring and delivering corporate and customer
presentations.
◊ Business Analyst, Developer, and CNC Architect for JD Edwards and PeopleSoft systems. Worked in
mission-critical applications such as supply chain, manufacturing, distribution, banking, application
integration, Sarbanes-Oxley compliance, operations, transportation, sales, process control, data modeling
and data management. Responsible for defining JD Edwards World, OneWorld and EnterpriseOne
development methodology for enterprise application deployment or integration. Utilize the Report Design
Aide (RDA), Table Design Aide (TDE), and Object Management Workbench.
Experience
BAYBERRY INC. New York, NY
Enterprise Architect 1983 to Present
EA for this Executive Management Consulting firm with emphasis on IT, business analysis and BPM
services. The company has successfully served Fortune 1000 clients in a variety of industries, including
R&D, Retail, Utilities, Transportation, Finance, Insurance, Telecommunications, Computer, Printing, Food,
Textiles, Real Estate, Aerospace, Military, Pharmaceutical, and Medical. Personally served the following
client companies:
GAP INC.
GENERAL ELECTRIC
GULL AEROSPACE
HYGEIA SCIENCES
IBM
INFORMIX
INTEL
INTUIT
LOTUS
MAY COMPANY
MEDTRONIC
MELCO
METLIFE
MILLIPORE
NATIONAL ASSOCIATION OF
REALTORS
NORWEST
OPEN SYSTEMS GROUP (OSG)
OSF / THE OPEN GROUP
PICYOURS
PIEDMONT NATURAL GAS
RATIONAL SOFTWARE
REUTERS
SAGEBERRY INC.
SAMSUNG
SPINNAKER SOFTWARE
STERIMATICS
SUN MICROSYSTEMS
SYBASE
SYNERTEC
TAMBRANDS
TRADIA
TYSON
USAA
USGBC
WALMART.COM
WELLS FARGO
Education
S.U.N.Y. Stonybrook, Empire State College, Stonybrook, NY - 1981 to 1986, Major: B.A. - Biotechnology
Publications
Authored the following books:
Personal
Listed in Who’s Who in U.S. Executives and Who’s Who in Women Executives. SAP Certified
Professional, Six Sigma Green Belt Certification, ISO 9000 Inspector Certification, iServer certified,
Principal Certified Lotus Professional, Primavera certified, Member of ASUG, BPM Institute, NAFE,
Project Management Institute (PMP certified).
Piedmont Natural Gas (CIBER Inc.)
Sr. Business Architect / Enterprise Architect 2010 - Present
–Charlotte, NC: Enterprise and Business Architect responsible for the Strategic assessment of
Piedmont Natural Gas, a 1.3 Billion dollar Gas distributor with a customer base of consumers,
commercial enterprises, Federal & State agencies, and utilities.
–Performed strategic assessment to meet corporate objectives and improve operations including
SmartGrid upgrades and integration, carbon reduction strategy implementation, GIS solutions,
Best Management Practices (BMPs), improved customer support, financial insight, and IT
infrastructure improvements and organization adjustments to better respond to business needs.
–Aligning business unit and delivery processes, information, and organization through the
identification of common goals, practices, terminology, and supporting IT.
–Mapping strategies, and business priorities with the objective of assessing the level of process,
information, organizational and IT alignment.
–Model Rationalization maps for organization, objectives, function, process, IT applications and
systems, data and infrastructure.
–Develop set of recommendations and blueprints for business and IT tool additions, optimization,
and upgrades.
–Develop plans for incorporation of best practices, standards, methodologies and GRC. Findings
for recommendations to improve data, application, integration, and SOA infrastructure
architecture.
–Assess IT organization and tools. Technical environment is Lotus Notes, Peoplesoft, SharePoint,
MS Exchange, WebMethods.
Amtrak
Sr. Solution Architect / Enterprise Architect 2008 – 2010
–Washington DC: Lead Architect responsible for the Strategic Asset Management (SAM)
program, a 250 million dollar program to deploy SAP Business Suite to Amtrak, including Supply
Chain Management (SCM 7.0), Supplier Relationship Management (SRM), Product Lifecycle
Management (PLM), Customer Relationship Management (CRM 7.0), and ERP; with Financials,
HCM, Operations, and Corporate Services, with integration of SAP, SAP bolt-ons, enterprise
systems, cloud solutions and legacy tools.
–Researched and evaluated Cloud computing and SaaS solutions for Communication, eDiscover,
and Enterprise Portfolio Management.
–Analyzed the IS architecture, and application portfolio for performance and requirements
validation. Created a roadmap with the approach and conversion strategy for physical,
intellectual, virtual, and digital asset management; implementing SAP, optimized business
cases, proof of concept, governance, future-state Data Transformation Strategy, wireless
design, and an enhanced transparency ARRA Solution
–Support the Amtrak Chief Information Officer (CIO) and Chief Architect Officer (CAO) in the
creation, communication, implementation and evolution of the Amtrak Enterprise Architecture
(AEA) process, FSAM methodology, and project EA governance.
–Developed data architecture, enterprise data models, and data strategy, supporting Amtrak,
operational, reporting and analytics for management, federation, integration, and data
Strategy.
–Created infrastructure blueprints, gap analysis, and tool evaluation, for retirement of 75 legacy
applications, and application domain strategy for conversion, upgrade, data center and interface
requirements for 142 applications, EDW (Enterprise Data Warehouse) and Data conversion
assessment and roadmap, to streamline and improve the SOA environment. Presenting my
findings and recommendations to the Chief Officers.
–Developed architectural analysis, design, and program planning for SAP Netweaver and
SharePoint 2007 Enterprise Portal integration. Portal is used for employee single sign-on (SSO),
Enterprise Search, Knowledge Management, Federated HR information management with WSRP
(Web Services for Remote Portlets), and permissioning administration.
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
–Delivered Enterprise Application Integration patterns, software and infrastructure sizings, SAP
development standards and best practices, Enterprise standards, master data management
architecture, Logical Architectures, Physical Architectures, Software Roadmaps, Hardware
Capacity plans, SAP Client/Landscape plans, web services integration and Network Capacity
plans.
–Worked with business unit leaders to establish new strategy on Giftware and Food and Beverage
sales. Established new BI dashboards, piloted new on-board POS system, and station gift shop
process redesign. Piloting SuccessFactors Strategy Deployment for enterprise strategy
communication and performance metric dashboards.
–Architect for the upgrade of SAP HCM systems to ECC6, with introduction of eRecruiting,
eLearning, MSS/ESS, Qualifications, Training, Payroll, LMS and self services. Blueprint upgrades
and data migrations for infrastructure and RICEF deliverables.
–Responsible for introduction of BPMn to Amtrak, initiating the standard for Business Process
Architecture (BPA), and successfully introduced architecture modeling tools.
–Piloted and rolled out Orbus iServer, an enterprise class BPM repository with Visio & SharePoint
integration; and ARIS, a BPM and technical Architecture tool.
–Integrate SAP, Netweaver, EP, PI, PS, SM, MDM, PP, QM, WM, Business Objects Enterprise, Data
Federator, Web Services and Universes, with Maximo, WebMethods, Open Text ECM Suite, SAP
ArchiveLink, Livelink, Rationanl Tool Suite, Seibel, BW, BI, ITIL, Documentum, Sharepoint, MS
SQLServer 2008, Microsoft Project Server, Primavera, Oracle Data Warehouse, Oracle BIEE,
Oracle BPM, Exchange Server, VMware, Microsoft Clustering, Citrix, Cloud Computing. Changing
business operations, improving capability, introducing new methods and standards, and
streamlining Business Process Management, to meet Congressional financial GRC, federal
regulation, and ARRA Stimulus Funding requirements.
CV APPENDIX PAGE II
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
Melco
Cloud / SaaS Architect 2008
–Denver, CO: Providing this Swiss manufacturer of industrial embroidery equipment and
software, with direction on development, quality assurance, production release, and support
standards; for a new Cloud / SaaS. This multi-tenant SaaS to be used by textile manufacturers,
and retailers such as Wal-Mart, L.L. Bean, and Sears, for MTO and custom logo, labeling, and
designs on a variety of soft materials.
–Developed framework for QA procedures and lab, utilized Sharepoint and MS Project Server,
direction for incorporation of Mercury Quality Center for web-based test management of
Requirements, Test Plan, Test Lab, and Defects, communication protocols, and processes for
global teams between US and India. Environment included Java, XML, .NET, Flash, and
XpressCommerce. Standards included Agile/SCRUM, vs. CMMI, and ISO 9001:2000.
–Defined PLM, release and support procedures for 1.0 production, and development of next
release.
USAA
Enterprise Architect / Solution Architect 2007 - 2008
–San Antonio, TX: Establishing Enterprise Architecture group for this AAA+ rated, Fortune 200
Banking, Finance and Insurance Company. Develop and promote a road map and target
architecture for transforming the enterprise to meet strategic business goals and implement
successful business strategies to Six Sigma process and standards.
–Evaluated CCS (Customer Care and Service) and CRM solution tools including Salesforce.com,
NetSuite, Siebel CRM-On-Demand, Microsoft Dynamics CRM, and SAP CRM, including proof-of-
concept configuration and presentations.
–Developed analytic predictive models, and real-time performance statistics to anticipate
customer needs, optimize product cross-sell and upsell; support financial and policy account
management including online, mail, and phone bill processing and collection, credit card
payment, credit reporting, and skiptracing.
–Facilitated business assessment meetings, VOC (Voice of the Customer) requirements, program
management, and IT JAD sessions. Optimize financial and industry compliance requirements
and activities.
–Lead strategic blueprinting efforts, and conceptual modeling with Telelogic and CaseWise, for key
business and IT efforts in integration towards the CEO’s vision to move the majority of customer
interaction and services to a Web 2.0 interface and internet self service capabilities.
–Provided analysis and evaluation of ERP systems including Lawson System Foundation 9 for
enterprise financial management, BI, and Human Resource Management.
–Created and developed Enterprise Architecture SharePoint 2007/MS Project Management Server
2007, migrating from 2003 to MOSS, for collaborative work on cross-matrix initiatives. Analyzed
company Knowledge Management and workflow needs, and developed a new portal for an
interactive source of company information, financial services industry value chain, and industry
dynamics, brokerage/investment management industry terminology, vocabulary, taxonomy, and
ontology.
–Provided Architectural Solutions recommendations for Web Operations, including redesign of
current processes, incorporation of SaaS tools for development of competitors’ metrics, and
back-end production error detection, cloud based bug-reporting and tracking, governance,
compliance, and real-time content changes.
–Planned and facilitated strategic brainstorming and planning sessions with business executives
for SaaS and both membership facing and back-office web portal enhancements for ESS, MSS,
and e-finance tools (FI/CO), using an integrated mashup, with SAP, Netweaver Mobile, and
Websphere.
–Lead e-Services, Customer feedback, Case Management and Customer Satisfaction strategy
initiative, focusing on WMS, ERP, ERM, GRC, and CRM components and tools. Pilot migration
from Legacy systems and Cordiant to SAP SOA - Enterprise Portal (EP), SAP CRM, SAP HCM, SAP
SEM, SAP ERP, Oracle and SaaS deployment.
CV APPENDIX PAGE IV
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
PICYOURS
CIO / Enterprise Architect, 2005 - 2007
–Orlando / Sarasota, FL: A marketing company specialized in Supply and Services for Special
Events. Company’s product line specializes in Tradeshow and Marketing services, Campaign
Management and Political Promotion, Exhibit Design and Materials, MTO and Custom Brand-
ware, Event Strategies, Prize Services, Advertising, Marketing Collateral, Website Development,
Public Relations, and Corporate Giftware.
–Provide Enterprise Integration of multiple Business processes and IT systems. Facilitate and
coordinate streamlining of different business procedures, Enterprise Resource Planning (ERP)
and focusing solutions to better meet business ends. Map business process solutions with Aris.
Improve team communications and issue resolution. Mentor staff.
–Established and headed PMO and Centers of Excellence.
–Provided solution architecture comparative analysis of company’s tool-sets and worked with
company to restructure various aspects of newly merged business. These included migration of
legacy systems, upgrades, data conversion, and full SAP implementation with SAP Portal, SAP
Solution Manager/ NetWeaver with SAP Exchange Infrastructure (XI); Process Integration (PI),
Netweaver Mobile, SAP Business Intelligence (BI), SAP Enterprise Resource Planning (ERP), SAP
Human Capital Management (HCM), SAP Supply Chain Management (SCM), SAP Retail, SAP
Materials Management (MM), SAP Sales and Distribution, (SD), SAP Direct Store Delivery (DSD),
SAP Project Planning (PP), SAP Quality Management (QM), SAP Warehouse Management (WM),
SAP Advanced Planning and Optimizer (APO), SAP Supplier Relationship Management (SRM), SAP
Catalog Content Management (CCM), SAP Financial and Controlling (FI/CO), Governance, Risk
and Compliance (GRC), and Project System (PS), SAP Business Information Warehouse (BW),
ABAP, Enterprise Knowledge Management, Business Objects BI Suite, SAP Test Data Migration
Server (TDMS), and Crystal Reports.
–Launched Portal (EP 7) interface for procurement with company suppliers and key customers.
Enabled material and services requisition, hosted order and content management, supplier
invitation registration, self-registration and self-service (SUS), Sales Order, invoicing, payment,
tracking, and Global Spend Analysis of procurement volume.
–Streamline supply chain import and export with secure portal for international trade information
with suppliers, freight forwarders, brokers, financial institutions. Mitigate financial and
compliance risks for global trade. Enable external information exchange with multiple programs
and systems with Application Link Enablement (ALE) with iDOCs and BAPI.
–Performed Enterprise Architecture for company’s acquisition and expansion, broadening from
regional specialized products and services business, to national market. Responsible for
creating change management blueprint, defining business needs with traceability matrix, gap
analysis, and project plans, client relationship management, assessing staff matrix, project
resourcing, and project budget; reorganizing, training and providing direct leadership.
–Architect and Lead IT & Process Testing, creating quality management (QA ) plans and use-cases,
Applications Integration Testing, Process Integration Testing, Parallel Testing - Operating new
and old version of the HCM payroll system to determine that the paychecks from both systems
are reconcilable, End User Testing (UAT), and Service Center Testing, utilizing Mercury Quality
Center 9 integrated with Sap Solution Manager.
–Utilized Agile development to defined SOA requirements and PLM process improvement. This
included vendor interface needs, accounts payable and receivable procedures, customer billing,
and credit card processing. Defined ERP requirements and implement solutions for tracking of
Assets, Gains, Losses, Expenses, Revenue, Liabilities, Payroll, Inventory, Sales Orders, Credit
Card Transactions, and multiple partners’ equity.
–Blueprinted Solution SOA architecture viability for migrating from a .NET Framework 3.0 /Visual
Studio 2005 environment to an open source / Java based architecture, utilizing Oracle 11i/10g,
Oracle Data Warehouse., Oracle Application Server, WSDL, and security management with
Oracle Web Services Manager.
CV APPENDIX PAGE V
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
CV APPENDIX PAGE VI
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
New York, NY: Analysed market impact of May company meger with Federated Department Stores.
Defined store duplication and market area targets for divestiture or conversion of The May
Department Stores Company brands (Filene’s, Lord & Taylor, Marshall Field’s, Kaufmann’s, David's
Bridal) to Macy’s brand. Presented merger impact on supply chain strategies, resources, new
merchandise planning, assortment planning, consumer insights, and allocation processes and
systems.
MEDTRONIC 2001
Business Architect
Minneapolis, MN: Provide business analysis and team breakdown for this medical technology
company. Created assessment reports and presentations delineating current state issues,
including, data replication and accuracy, e-detailing interfaces with CRM and external data
export, redundant Teradata Data Warehouse maintenance, data fragmentation, with solution
recommendations. Recommendations included HCM/HRM tool and staffing changes, job
reassignments, and restructuring of interdepartmental workflow and dependencies. Team
productivity increased by 30% without staff growth. Examined technical tools, including Cloud
solutions, Cognos, recommending software and hardware changes, drastically increasing
efficiency while significantly reducing costs.
WALMART.COM 2000
eCommerce Product Manager / Program Manager
San Mateo, CA / Bentonville, AR Worked with founding team for creation of the new e-commerce
website for the nation’s largest retailer, www.wal-mart.com. Responsible for 650,000-item product
catalog, providing PLM business and IT interface with 1500 vendors. Online catalog creation included
digital asset management, digital supply chain services, defining product attributes and database
definitions, writing item descriptions, re-photographing all products to new site standards, and
coordinating vendor interfaces. Worked with Wal-Mart Corporate to create data exchange parameters
for financial information between internet operations and stores. Nightly exchange of transaction data
was necessary to facilitate customer returns, credit, gifting, and minimize undesirable charge-backs.
Defined new business process for Wal-Mart and Walmart.com, including creating procedures, internal
corporate portals, establishing new online departments, materials and warehouse management,
fulfillment, Direct Store Delivery (DSD), team roles, recruiting and interviewing personnel, and training.
CV APPENDIX PAGE IX
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
Mountain View, CA: Directed management of the 100 million-dollar e-commerce web site,
www.quickenstore.com, the third highest volume e-commerce portal on the web. This portal is for
direct marketing of Intuit’s Business-to-Business and Business-to-Consumer products and services such
as TurboTax, QuickBooks, and Quicken. Managed full PLM of the Quicken Store, developed in ASP,
HTML, SQL/SQL Server 2000, .NET, UDDI, WSDL, SOAP tools, Windows NT Commerce Site Server, and
tested with WinRunner and LoadRunner. Program Manager of the of the HRM Self Service initiative
(ESS / MSS), and the Web Tools Analysis and Architecture team, evaluating software to meet Intuit's
web infrastructure and business needs. Defined RGC strategy. Responsible for negotiating corporate
license agreements and integration of Enterprise standards and tools, including Informatica JD Edwards
and Oracle applications. Coordinated releases of Intuit software with each division, including support
plans both internally and externally.
CV APPENDIX PAGE X
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
GAP INC.
Director of Engineering, 1997 - 1999
San Bruno, CA: Managed the design, development, BPM, and six releases of the Global Store
Communications System (SCS), a structured communication system between corporate
headquarters and 2500 Gap retail stores worldwide. Hands-on management of full SDLC including
requirements, development, QA, support, and release of SCS, a 36 solution module ERP system.
Utilized Websphere, MQ Series and mainframe integration, leveraging and filtering Oracle data
warehouse sources across divisions. Used BI tools, BO, Cognos, Crystal Reports and Crystal
Analysis. Led a cross-organizational team of over 80 Gap employees and contractors in building
SCS. Managed 3.5 - 6 million-dollar budget, delivering the projects on time and in budget. Scoped
new projects and developed project proposals. Introduced new business process management
methodologies to Gap IT. Implemented new HCM and Payroll ESS & MSS system for use
worldwide. Assisted in the recruitment, selection and hiring of Gap IT employees, tracking
CV APPENDIX PAGE XI
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015
adherence to Equal Employment Opportunity (EEO) laws, affirmative action, global labor union
requirements and regulation.
INTEL
Solutions Architect 1997
Santa Clara, CA Utilized Test-Driven Development (TDD) to create new applications, and migrated
existing applications to Web applications. Worked with Field Intelligence on World Village project,
supporting 4500 applications worldwide. Road-mapped Risk Management strategy. Redesigned SAP
CRM technical support tracking system and developed new data extraction and analysis program.
Developed portal training system for Worldwide Training and Education.
IBM
Sr. Program Manager 1996 – 1997; 1999
METLIFE
Application Architect / Solution Architect 1996
Warwick, RI: Designed and developed a Global Asset Allocation, and case management system,
for the Survivor Resources Center, an insurance and financial contact center. This center provides
complete support services to policy beneficiaries and third party interests via a univeral Queue for
letters, faxes, live chat, emails, automated call distribution, interactive voice respone, and skills based
routing. SRC coordinates with all other Met department middleware to research and settle claims.
Developed Real-Time Business Intelligence system architecture, computer telephony integration (CTI),
business and technical requirements, interfacing daily with key Met personnel. Performed
programming, system administration, QA and implementation. Developed Enterprise Application
Integration (EAI) with numerous remote data warehouses and library asset management. Utilized
logistic and predictive modeling, SAP, BI, BW,and SQL Server. Created Management Reporting and
Statistics tracking abilities for new center using Primavera program management. Developed cross-
functional training classes and trained all levels of team. Provided technical support to SRC user base.
CHARLES SCHWAB
Sr. IT Lead / Project Manager 1995 - 1996
San Francisco, CA: Coordinated development of a suite of wealth management applications for
use by Electronic Brokerage’s CRM and Investment / Portfolio / Fund Management divisions. These
applications supported Schwab’s financial Asset Management -multi-asset, automated and algorithmic
trading software Streetsmart, eSchwab, and Streetsmart. Managed customer interface, ascertained
investor needs and design changes, and negotiated release features and scheduling. Performed
business analysis and directed work for a team of seven engineers. Designed call center support
interface with automated support email routing, interactive messaging responr (IMR), automated call
distribution (ACD), and interactive voice response (IVR), Integrated data from a variety of sources,
including Call Process Detection reports, upsell totals, SQL Server, Siebel, Hyperion, and VXML.
Developed Use Cases and managed QA for eighteen different software products, utilizing tools such as
Winrunner and Loadrunner. Developed Training materials and performed in-house training for Schwab
staff.
SYBASE
Globalization Architect 1993 - 1994
Emeryville, CA: Developed Peoplesoft data integration and SQL accessed data warehousing.
Developed OLAP database applications. Headed ISO 9000 certification project for the Global Products
Group. Performed business analysis to determine how all Sybase departments would work with the
Global Products Group. Created Processes and Procedures defining how all work is to be performed by
GPG, the localization and internationalization group. Performed Black Box, White Box and all phases of
testing. Authored Globalization Guidelines for Engineering and Marketing use. Certified ISO9000
Auditor.
INFORMIX
BI Standards Project Lead 1993
Menlo Park, CA Headed team of six, defining technical and functional specifications for INFORMIX-
Repository, an Open Case Meta-Data Management ETL System for describing and controlling data
warehousing. Responsible for establishing naming conventions, Meta and Meta-Meta-Data modeling
standards, and coordinating resolution of data quality issues. Provided module incorporation for
PeopleSoft applications. Researched and wrote the Repository Schema Management Guide, the
Repository User’s Guide, Repository Error Messages and the Repository On-line Help system.
SUN MICROSYSTEMS
Globalization (Localization L10N / I18N) Lead 1992 – 1994
Menlo Park, CA Localized 27 versions of Solaris include Japan, Korea, Taiwan and People’s Republic of
China. Produced the Application Developer’s Reference Manuals and the System Administrator’s
Guides for Asian localization of Sun’s Solaris and Java. The localized system focuses on different file
structures, networking, Asian font development, and various aspects of handling non-ASCII multibyte
Asian characters.
ALTOS ENGINEERING/EPRI
Business Analyst 1992
Los Altos, CA: Created documentation for Forms Manager, a C++, object oriented, Windows Tool Kit
for development of dialog boxes and embedded screens. Developed design and requirements
specifications for CHECWORKS, a flow accelerated corrosion analysis software package used in nuclear
and electric plant design and maintenance.
TYSON
Development PM / Quality Assurance Engineer 1991 – 1992
Springdale, AR: Implemented Product Lifecycle Management for this global food producer, the
world's second largest processor and marketer of chicken, beef, and pork. Introduced new product
development processes and systems to optimize product speed to market while ensuring
regulatory standards are met, recorded, and available for reporting. Developed and implemented
new Supply Chain system including inventory management, shipping, transportation, warehouse
management, and integration of data to retailers systems. Worked with business inter-functional
and intra-divisional team members to finalize business requirements. Developed a four volume
Functional Specification, for upgrade and migration of Tyson's computer system to new platform.
Developed data-marts, and Data Model System Specifications, detailing new database system.
Also black box and white box testing, test script development, and training of project personnel.
QA Lead for migration of all HR applications and processes, including payroll processing. Union and
service contracts.
MILLIPORE / STERIMATICS
Software Engineer 1991
Bedford, MA: Developed software specifications, Q.A. and C++ code for REFLUPS (Resuscitation
Fluids Production Systems), a real time system which produces injectable solutions from potable water
and is used by mobile medical units.
SPINNAKER SOFTWARE
Quality Assurance Engineer 1991
Cambridge, MA: Developed user documentation for PFS:Write, an electronic publishing system;
and PFS:Resume Kit, a software package for generating resumes and organizing a job search.
Product was distributed to consumers through multiple retail channels. Established QA
department, lab, and procedures. Tested these products and provided feedback for bug fixes and
production modifications.
IBM / LOTUS
Software Engineer 1989 - 1990
Cambridge, MA: Developed Application Programmers Interface (API) for Lotus Notes groupware
system. Also analyzed, organized, and presented training and documentation needs for Notes.
CV APPENDIX PAGE XV
CURRICULUM VITAE APPENDIX
Priscilla S. Berry PBERRY@BAYBERRY.COM (941) 704-6015