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Culture Documents
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S P E C I A L
E D I T I O N
F O R
I T B
2 0 1 6
M A R C H
2 0 1 6
F R E E
MESSAGE
TO ITB AUDIENCE
Elena Kountoura
Alt. Minister of Economy,
Development & Tourism, Greece
P R E S S
Greece,
a country
full of
invaluable
treasure
Its wealth is unlimited;
wherever you travel in
this country, you can only
expect to see amazing images, hear unbelievable
stories, taste excellent
Mediterranean cuisine,
walk along endless
beaches an integral
part of its natural wealth.
A brilliant culture with
global radiance and impact which was created
thousands of years ago
and has left its mark,
never to fade no matter
how many years go by.
Ancient sites, cities,
walls, temples, shrines
and markets. Ancient
theatres, stadiums and
alters all waiting for you
to discover and admire
them from your personal
viewpoint.
In his walks, the visitor
to this small but beautiful
country comes across picturesque islands, traditional villages and unique
cities. If one claimed that
the act of ouring was
born in Greece that
would indeed not be an
overstatement.
The clear sky, the fertile
land and sapphire-blue
sea all blend together to
form the Greek horizon.
The deep blue ocean
engulfs its islands and
the mainland bridging its multiple islands
and coast, minimizing
distance and making sea
routes safer and ever so
pleasant.
Greece is certainly a
destination worth discovering.
march 2016
Region of Attica
significance. Hydra has been listed as a preserved monument of architecture and history. Cars are strictly prohibited. Its relaxed charm, stunning architectural masterpieces,
beautiful stone paved streets and picturesque narrow paths offer visitors a truly unique
experience all year round. The island of Spetses, with its elegant style, is distinguished
by a noble architecture, thoughtful town planning and a marvellous promenade near the
old port, with lush landscapes and crystal-blue seas. Kythera, with the venetian allure
still on display and the imposing medieval castle at the islands capital Hora, has a lot to
offer: picturesque villages, pristine beaches and idyllic natural landscapes. All the islands
offer excellent cuisine, based on traditional regional products.
The Region of Attica offers a variety of different destinations and routes and is an ideal
destination for every visitor all year round, whether visiting just for a few days or for a
longer period. It offers excellent hotel facilities for every budget and airport connection
with many countries of the world. Last but not least, a visit to Attica combines the ancient
and contemporary civilization, offering exciting nightlife, concerts, theatrical plays, an
excellent culinary scene with many delicacies, great shopping as well as visits to museums
and ancient ruins, walks to picturesque neighbourhoods and relaxing at fantastic beaches,
just 30 minutes from the centre of Athens.
So whether you are looking for style and comfort or tradition and history, Attica is the
right place to visit.
march 2016
The greek tourism confederation (sete)
he year 2015 was indeed a year full of obstacles, great difficulties and a series of
twists and turns to it. However, tourism proved to be a catalyst for our country.
We went beyond our target which was 26 million arrivals in total and made up
to 14.5 million Euros, thus strengthening the countrys GDP by one more unit.
It is expected that the following year is to play a decisive role for Greek tourism and
the Greek economy as a whole. We are discreetly optimistic that this too, will be a most
positive year. We are all ready to work harder than ever before in order to continue to
support the Greek economy, achieve our goals on not only a private level but also as a
team, so as to contribute to the rise of employment, especially within local communities
and ensure a better future for the generations that will follow.
As a country, we have the critical mass of human resources needed. We also have a unique natural beauty which in itself creates
unforgettable experiences, historical and archaeological sites which
everyone wishes to visit. Furthermore, we are endowed with the
perfect climate which helps extend the tourist season. It is the duty
of all, who are active within the tourist industry, to guard the beau-
ties of our country and allow them to be showcased as they deserve to be in the top
position of global tourism.
In order to further strengthen our competitive advantage of Greek tourism and to
overcome both external factors which influence the demand and the local issues which
prevail, 2016 will have to be a year when we all focus on the people involved in tourism, who on a daily basis act as our true ambassadors, representing the country in the
best possible way. The professionals who let out rooms should be given an incentive
in order to boost the diversity and quality of their services. We should also invest in
the small family businesses and support them so that they can also offer an authentic
and unique experience to those who visit our country. We should reinforce our tourist
agencies and assist them in approaching new markets. We must also
strengthen the link between our destinations and create trustworthy
and modern tourist infrastructure.
With the collaboration of all bodies concerned with Greek tourism, we have no doubt that we will manage to overcome all challenges ahead.
march 2016
Hellenic Chamber of Hotels
march 2016
hellenic hotels federation
he 2015 tourism season showed that Greek tourism not only exceeded the expectations that existed since the beginning of the year, but that it also developed an excellent vitality and brought very satisfying results. Much higher than the international
and regional average development rates and quite higher compared to the competition.
More than 23,6 million arrivals from all continents and parts of the world and 14 billion
euros of direct revenue are goals that have been achieved three years ahead of schedule,
according to the 2021 Growth Roadmap for tourism that SETE- the Greek Tourism Confederation has presented for the future of Greek tourism.
These figures also revealed the important contribution of tourism to the national economy, employment, local economies and societies and to a wide range of other sectors and
professions.
As per incoming tourism, the last tourism season demonstrated the dynamic of new markets, revealed new aspects of our traditional markets, enlightened interesting changes in
trend and upheavals in preferences and products, while it also redefined the relationship
between the demand-driven major players with the supply factors.
This healthy and strong preference for Greece, is the best and most reliable credential that
our country, is always a safe and friendly destination, of unique beauty and culture but also,
rare scenic and natural diversity, at the same time.
Greece is one of the worlds leading travel destinations, combining a wealth of natural
beauty, sea and sun, cultural heritage and a diverse array of unique experiences ranging
from culinary tours to spa and wellness treatments. Our countrys tourism enterprises offer
rates and packages that are excellent value for money. Keen interest from major airlines
and improved air connections, in addition to far more diverse distribution networks for
our tourism product, have already brought results in terms of significantly extending the
tourism season and more.
Greek hotels, in particular, once more lead the resurgence of Greek tourism this season and
according to international guest satisfaction surveys, they have again verified the high level
of services they offer. They can cater for all kinds of requests, from the most demanding
of customers, through all available categories, from luxury to budget and for any kind of
interest or trends.
The Greek economy is on the verge of a heavy structuralreform, with a series of measures
and new proceduresabout to be implemented. Most of these focuson amending legislation
regarding investments andentrepreneurship and cutting bureaucracy in order toprovide
speedier and effective development of publicassets, such as regional airports, harbors and
utilizationof land.
Greek Hoteliers are confident that if these structuralreforms take place in time, in combination with thenew tourism policy axes planned by the Ministry ofTourism, Greek Tourism
can retainhigh rates of growth for the next five years, at least.
march 2016
A million
reasons
to visit
Greece
The nature of
visitors travelling
to Greece also
changed radically;
from the few
thousand wealthy
travelers- admirers
of Ancient Greece
and its history,
the number rose
T
to millions. While
some still come
to admire its
monuments and
sights, others visit
Greece in order to
enjoy its numerous
seaside resorts,
experience its nonstop entertainment,
do business or even
for government
liaisons. The
Grande Bretagne
Hotel, being of
such luxurious
character and
due to its unique
location in the
central square
of the capital
- Constitution
Square has
become the Greek
States official
guesthouse.
march 2016
Athens Attica & Argosaronic Hotel Association
march 2016
In the
heart of
thessaloniki
Luxurius
hospitality
comfortable
environment
demanding business traveler in mind, but also
the holiday maker, the Electra family has since
opened another three successful establishments.
The Electra Athens in Ermou Street is still,
after 50 years, a favorite among business and
leisure travelers as it is right in the heart of the
citys commercial district, just off Constitution
Square. It is a short walk from Plaka, Monastiraki, the Acropolis and the Metro station which
links the city to many other areas in Athens and
the airport. The upscale district of Kolonaki
with its wide choice of shopping and dining options is just a stones throw away as well. The
cozy rooms, supreme amenities, comfortable
beds and muted dcor, offer its guests a relaxed
and pleasant stay. With the hotels excellent
business facilities and naturally-lit conference
company.
It did not take longer than a year for the second Electra in Athens to open its doors. At the
foot of the Acropolis, in the Plaka, is the classic
yet charming and most luxurious hotel which
is constantly adding to its loyal guest list. The
view of the Acropolis, not only from the rooftop but also from its rooms and suites, is just
breathtaking. The Electra Palace Athens prides
in its award winning Electra Palace Roof
Garden where one can enjoy contemporary
Greek cuisine. There is also the Motivo and
the Duck Tail their British inspired bar. The
seven meeting rooms and ballrooms which are
fully equipped, air-conditioned and naturally lit
can cater for up to 350 people for any event, be
it of social or business nature.
is the resort where one can enjoy the vacation of a lifetime. It is the perfect place for
families with its kids club and many sports
facilities. The place to pamper yourself! Dont
we all deserve some special treatment? Soak
up the Mediterranean sun by the pool or on
the beach, enjoy a massage or spa treatment.
And when the sun sets, enjoy a delicious dinner at one of the three restaurants and a drink
at the lounge bar. Let the night end with a
long romantic walk along the endless moonlit
beach. Finally, when your vacation is over,
pack some friendly smiles in your bags, and
cherish the memories of the heartwarming
hospitality offered by the amazing staff which
make up this very successful hotel company
Electra!
Aristotelous Square.
From its luxurious
rooms, one has a
marvelous view of the
Thermaikos Gulf. The
hotel is within walking
distance of the shopping
district, the Thessaloniki
International Exhibition
Center, museums, sites
and last but not least, the
Ladadika. The indoor and
outdoor pools, gym, spa
and wonderful restaurant
on the top floor complete
the unmatched hospitality
its guests enjoy.
march 2016
One of the main objectives of Greek tourism is the prolongation of the tourist season.
Lyssandros Tsilides
President of the Federation of Hellenic Associations of Travel & Tourist Agencies (FED HATTA)
http://www.travelling.gr and http://news.travelling.gr
10
march 2016
multifaceted. When we say Athens, obviously, we mean its people, those who walk
its streets, those who love it, hate it, those
who nurture it and those who destroy it.
It is a great honour for our country to host
Documenta 14 in 2017, the most important organization for contemporary art in
Europe. This opens up a whole new set
of possibilities and contact with the European scene. The organization is about the
exchange of cultural ideas, reflection, and
motivation, as much on an artistic as a social level, considering that the themes are
inspired by current social issues which aim
to provoke reactions and create awareness.
Learning from Athens, I must admit, is
Great
honour
for greece
to host
documenta
in 2017
problem is now and we need to be proactive and send out a message which has not
yet been classified! It is now that we are
receiving cancellations and we know that
entire touristic locations will be brought
to their knees. What do we do? What is
needed is an emergency plan to handle
our cultural product in order to contain the
damage. How? By utilizing every possible
modern means and sending out a message
in current time. By creating an observatory which utilizes everything we have here
and now and sends out that message daily.
To everyone and for all tastes. This must
be achieved whilst working on a parallel
with and employing correct organization
11
march 2016
absolutely fascinates you, glows with pride every time she refers to her great
Teacher, Michael Cacoyannis and the Foundation - her lifetime project.
Does culture need support or can it follow the rules of the market? What is the
MCFs proposal?
It needs both support and to follow
the rules of the market. We are talking
about a creative industry. Tourism must
be supported in our culture, our modern
culture, which will always be relevant to
our cultural heritage. Of course, in our
angst, we mustnt fall into the trap of producing culture for tourism.
Support, therefore, must come from
central strategic planning, which should
be used as a lever for development and a
canvas upon which individual strategies
should be drawn.
If we consider in this way the need of
support of the State instead of each serving himself we will be able to proceed to
the next steps.
Taking the financial conditions into
consideration, the question is not so
much, anymore, which road out of the
two to choose but rather a combination
of both. We know very well that in a system where a lack of liquidity has created
problems in the functioning of many organizations, culture is always one of the
very first casualties.
As concerns the market, you always
take demand into consideration but you
can never forget that the arts, the intellectual scene and cultural action can play a
major role in influencing demand!
has only one significant word in its vocabulary: Open. We are open and waiting for
you! Lets liberate expression. Lets put
all our ideas and proposals on the table.
The right ones will be found and those will
guide us to the next day.
How is a great event with maximum participation achieved?
The backbone of our Foundation runs
across the way of Michael Cacoyannis. He
created massive works, always filling the
venues as continues to be the case today,
across the globe. This is our cultural asset.
Is there a recipe for success? Maybe one.
To love your audience. To respect your
crowd and the ticket they paid for and to
face them with honesty. The era when art
could snub its audience has passed. Now
is the time to connect in solidarity and acceptance, to coexist and to share.
The MCF has expanded and evolved ever
since it opened. What is the recipe for its
success?
Extraversion and an acceptance of coexistence and existing institutions. First
and foremost is the weight and importance
of the name of our Founder, Michael Cacoyannis, abroad and particularly across
the Atlantic. As soon as the MCF site was
set up we had more hits from abroad than
we did domestically. We were quick to
set up International relations with institutions and Universities abroad, utilizing
12
march 2016
ith communication
between people becoming easier and
faster, the world seems to be
shrinking. Nowadays, people
travel a great deal, and many
live and work in different parts
of the world during the course
of their lives. To cater to these
growing needs, the service sector, including medical services,
has become global. Greece constitutes one of the top destinations for what is called medical
tourism, in other words for providing health services to people
who dont reside in Greece.
Tourism in Greece
The expression medical tourism contains two words: medical and tourism. In Greece,
both of these services are provided at a very high level. Greece is
well known for being one of the
worlds foremost tourist destina-
Medicine in Greece
When it comes to the medical
sector Greece is perhaps not as
well known as it is for tourism.
However, it is internationally recognised as a country with a high
level of medical care. Ever since
Antiquity and the time of Hippocrates, medicine has always been
a top priority for its people.
There are many reasons why
the level of medicine in Greece
and infrastructure.
The level of private Greek hospitals is high, firstly because of
the high level of competitiveness, and secondly because
MEDICAL TOURISM
IS PROVIDED
AT A VERY HIGH LEVEL
IN GREECE
High Medical Level
Here are the reasons why
Greece has attained such a high
medical level:
Greeks always considered
health an issue of particular importance. It was historically a top
priority and they spent a good
deal of money to preserve it.
A large percentage of Greek
doctors have worked abroad, in
a variety of countries, and have
acquired international experience, which they have brought
back to their own country.
In Greece, the medical sector is highly competitive. As a
result, more and more is being
invested in medical knowledge,
machines, and hospital buildings
Dr Athanasios Christopoulos
Plastic Surgeon
1 Mousson str.
11524 Athens, GREECE
www.cosmetic-plasticsurgery4u.com
info@a-a.gr
skype: plasticsurgery4u
tel: +30 210 6985678
surprise that there are private hospitals whose patients are mostly
non-Greeks and that the rate of
repeat patients, in other words,
the number of non-Greeks who
received medical treatment in
Greece on multiple occasions, is
extremely high.
13
march 2016
Elitour promotes
health tourism in
Greece & cooperate with
respective international
organizations
compared to other markets. We also pride
ourselves in having very experienced professionals in tourism who have accommodated visitors to our country for many years.
Which are the best places in Greece as
far as medical tourism is concerned and
which are the fields in the industry that
we outbalance?
Attica and Thessaloniki are the main destinations, because they have the main health
and tourism infrastructures.
Actually, we have very good dental, ophthalmology and plastic surgery services.
Also, we are very good at pediatrics, cardiology services, dialysis, and check-ups.
The Peloponnese, Crete and Rhodes offer
such services as well.
Is there any improvement concerning the
cooperation between the public and private
sectors in medical tourism?
The main purpose of Elitour is to promote
health tourism in Greece and cooperate with
respective international organizations on
global issues related to medical tourism. It is
also focused on defining strategies in order
to transform Greece into one of the major
destinations in medical tourism. As a result,
14
So,
what has
changed
this year?
Celestyal Cruise Vice
President of Sales, Mr. Pythagoras Nagos announced
that the company is offering
All-Inclusive Drink and
Shore Excursion packages
to all of its markets for the
2016 cruise season. This
means that passengers can
march 2016
CELESTYAL CRUISES
A fast-growing
and successful cruise line
by Chrystall Antoniadou - Karra
Ready
to please
the most
demanting
passenger on
board
15
march 2016
Luxury Sailing Vacations
Luxury Sailing Vacations in Greece and its islands have been on the
increase for decades now. In fact it is seen as a somewhat exclusive
and glamorous area. It is said that sailing in Greece and its islands is
one of a kind!
he diversity in scenery, culture and overall sailing experience makes it one of the most desirable regions in the world.
A luxury sailing vacation in to the Greek islands offers
stunning natural beauty, cultural heritage, sophistication
and glamor.
The Greek islands can be split into five major areas
when it comes to sailing and cruising vacations, namely
the Cyclades Islands, the Dodecanese Islands, the Ionian
Islands, the Saronic Islands and the Sporades Islands,
all of which are easily accessed so your sailing vacation
can start immediately. Furthermore, the islands are close
by, making it ideal for those that what to enjoy sailing
but at the same time explore different places and enjoy the night life most of these islands
have to offer. All five areas are blessed
with beautiful beaches, hidden coves,
stunning harbors and yacht marinas. A
brief description of what one can expect
from these five areas follows:
f you dont have any sailing experience, you can still savor all that the Greek islands
have to offer by chartering a skippered yacht. Depending on what your needs are we
can offer you from a huge range of motor yachts, motor sailers, sailing yachts, skippered
sail boats, bareboats and catamarans.
We at Alpha Yachting are able to customise your sailing trip according to your budget,
schedule and personal requirements. All our charter yachts are clean, fully equipped
and well maintained, our crew members are polite and can help you with all your
charter needs.
Alpha Yachting Greece is managed by Manos Komninos, an established Naval Architect with over 30 years experience, who is not only a Yacht Broker, but who can suggest
the ideal yacht charter for your sailing holidays in Greece, the Mediterranean, Croatia,
Italy, South France, Turkey, Spain and the Caribbean. http://www.alphayachting.com
http://www.travelling.gr and http://news.travelling.gr
16
march 2016
reece and its Holiday Villas are strategically located at the crossroads of Europe, Asia, and Africa, and with airlines flying directly to its nine
geographic regions, Macedonia, Central Greece, the Peloponnese, Thessaly, Epirus, the Aegean Islands (including
the Dodecanese and Cyclades), Thrace, Crete, and the Ionian Islands, offer to travelers, easy access to the countrys
coastline.
Most of the Greek villas are built along the Greek coastline which is the longest on the Mediterranean and the 11th
longest coastline in the world at 13,676 km (8,498 mi), featuring more than 200 inhabited islands. The Greek culture
and history, the cuisine and the locals passion to welcome
and accommodate travelers, is perfectly combined with
elegantly decorated, exclusive retreats, located in the best
holiday destinations of Greece, makes it easy to families
or groups of friends to choose among the numerous Greek
Villas for a short or longer holiday all year through.
Luxury Villas in Greece, feature high standard living,
with breathtaking infinity swimming pools, inspiring views
to the coastline, stunning panoramic terraces and gardens,
minimalistic interiors and high quality service included.
It is rather common to expect amenities like daily Cleaning Service, Deluxe toiletries, Free WiFi, Fully equipped
kitchen, Private Infinity Pool and Satellite TV.
In villas, as in life, there are vast choices and sometimes
it can be tough to choose the right one. Space or style?
Design or comfort? Modern or traditional?
And while the proximity to either the beach or the city
center is rather a choice factor, the massive advantage is
that you are actually spending time with all your family
in a home environment that makes it worth it every time.
Its the viewof the twinkling lights of the yachts anchored at Psarou Bay in Mykonos, or the breathtaking
volcano of Santorini, the endless view to the calm and
friendly waters of the Aegean, or the Cycladic architecture
with cobblestone streets and whitewashed houses that stays
with you after youve left.
that are perfect for family and couple bonding. But the
sunsets are not the only chance you will get to relax and
recharge. In a country so rich in ancient history, your holiday villa is definitely in walking or driving distance to
an a overwhelming historical site full of stories, myths
and artifacts that will fill your soul and balance your mind
before you visit the beach every day.
In the South Aegean, at the Cyclades, on the island of
Mykonos a Greek villa may be just that: A luxurious
country retreat fit for a prince. It could also be a modern
coastal property or a multi bedroom apartment in a larger
rural complex (often with a shared pool).
Youll pay a premium for such accommodation, because this is the region with the idyllic, and often larger,
properties, the historic Old town, the pretty villages, the
restaurants, and the glorious beaches that most villa holiday makers seek. Everywhere you go in the Cyclades
islands youll find all you need for a perfect holiday. From
long walks on the beach to romantic dinners overlooking
the ocean, theres something for every couple or family.
Holidays spent relaxing on the beach and swimming in
the sparkling, blue waters while evenings enjoying dinner
at Beach restaurants. Restaurants food is award-winning
and often with waterfront seating, youll be able to take
in a colorful sunset while you dine making it the perfect
holiday. But if you feel you would like to indulge in some
nightlife, either by organizing it in your villa or by visiting
the nearby nightclubs, you will find quite a few options to
choose from. Lower premiums could be obtained during
the months during and after Easter, in May, early June, late
September and October.
The heat during the summer can be overwhelming, too:
summer temperatures have been known to reach 35 degrees Celcium, but with the wind that is a feature of the
islands on the Cyclades and especially on Mykonos Island, life becomes much easier, and makes it perfect for
Kite-surfing, Windsurfing, Surfing and Sailing.
July and August are the windy months on Mykonos and
in the Cyclades in general, when the so-called Meltemi
winds come in, when the heat is at its highest, with the
winds cooling everything down!
Some of the best beaches in Greece are in the Cyclades
and on Mykonos island.
Video for Greek Villas: bit.ly/1SVPhnK
Luxury Villas: http://mykonostopvillas.com/
Villa vacation in Greece, are NOT just for the rich though!
There are lots of villas, villas resorts and retreats that are
budget-friendly and welcome guests who wish to getaway
and enjoy the sun for a weekend, a week or more, all year
round!
17
march 2016
The City of Athens is stepping up efforts
ing events.
3. Bringing professionals and media to the city,
to experience Athens first hand and to showcase
its appropriateness and capabilities through
signature events, fam trips, workshops and site
inspections.
The focus also lies in building effective B2B
channels in the MICE and Leisure sectors, while
aiming to improve the overall visitors experience.
The City of Athens Convention and Visitors Bureau is investing in actions which strengthens the
existing tourism infrastructure, convey a unified
and competitive identity for Athens, and promotes
the city abroad. Our goal is to portray all that Athens has to offer to as many
people as possible.
For this purpose the
ACVB has started organizing a series of annual workshops and forums, branded
as Travel Trade Athens,
dedicated to showcasing
the destination through
B2B appointments between
international hosted buyers
and local suppliers and familiarization trips.
The Travel Trade Athens
Workshop organized by
theCity of Athens Convention and Visitors Bureau (www.athenscvb.gr)
in cooperation with the European Tour Operators
Association,is a highly effective way to promote
the destination.
During all three a total of more than 6.000 individual meetings between230 hosted buyers
from 29 countries and500 representatives of the
local tourism industry took place, thus offering a
unique opportunity for the citys tourism sector to
present its services and products and to pave the
way forward for future collaborations.
The 4th annual TRAVEL TRADE ATHENS
Workshop 2016 will take place in 2 & 3 October 2016.
Travel Trade Athens is the signature annual
trade event for the City of Athens, hosting select international buyers focused on Athens and
Greece. For buyers, this is a unique opportunity to develop first hand business relationships
with leading tourism suppliers in Athens and
the rest of Greece. During the two-day event,
buyers discover new products and experiences,
they network with fellow decision-makers, and
became an Athens insider through tailored tours
and special events.
For suppliers, 3 October will be a full day of
12-minute, pre-scheduled meetings with top tour
operators from across the globe.
Stay tuned for more updates at www.traveltradeathens.gr
rofessional Congress
relevant direct and indirect
taxes. It should be noted that
Tourism is a very crucial sector, and Greece has
Congress Tourism activates
the potential to attract and
more than 70 professions.
Moreover, every single parorganize such congresses.
ticipant spends six to eight
Greece is one of the few
countries in the world, comtimes more than what an
pared to its size that offers
average tourist does. In ad25 professional conference
dition, the normal tourist pedestinations with excellent
riod starts from June through
infrastructure and highly
to September, whereas Proqualified personnel. Among
fessional Tourism Congress
Greeces great advantages
lasts much longer. ThereNtinos Astras, HAPCO President
fore, it can contribute to the
is its cultural heritage, the
climate conditions, the reasonable prices hotels expansion of seasonality from four/five months
offer, the Greek traditional cuisine and gastron- to almost eight/nine. Another advantage is that
omy and of course, as previously mentioned, the Greece has adequate flight connections with
excellent hotel infrastructure.
all European countries and cities with regular
Despite the internal political issues which flights or charters. For instance, Rhodes, Crete
have somewhat affected the growth of this sec- and Mykonos, all have excellent connections
tor, and thus had some negative implications on during the peak season. These flights fulfill the
the economy as a whole, it has risen above and demands of tour operators of the country.
with more intensive holistic promotion better
A main factor which would help in achieving
results are a certainty.
maximum results is economic and political staThe growth of the sector will at the same time bility which has definitely shown signs of imcreate new job opportunities, contributions and provement in Greece.
Thessaloniki is a unique
conference destination
18
Local
cheese
and wine
The people of Kea
are very keen on
their music and
dancing. Traditional
music instruments
and dances are
taught from one
generation to the
next. Traditional
tastes not to be
missed are among
others, paspalas,
tsigara, loza
and the delicious
march 2016
19
march 2016
One of the largest islands of the Cyclades, shaped like a drop and
standing in all its glory within the sea current of Cavo-Doro, bridges the
mainland with the Cyclades. It is but only 16 miles away from Lavrio
port and 40 miles from Piraeus.
Nature lover and hiker,
kea is the perfect place
I
Kea is indeed rich in beauty and unique.
As one heads towards the east of the island,
they are met with a magical view of Otzia.
Walk through olive groves, pistachio nut
trees, almond trees and other fruit-bearing
orchards. As you enter Otzia, feast your
eyes on the scattered white-washed and
stone cottages in perfect harmony with
their surroundings. A stretch of 700m golden sandy beach invites you to dip into its
sapphire-blue water which hosts many tiny
boats. Two chapels adorn the two ends of the
beach while one can find taverns right on the
water, and many rooms to let. If this is not
the perfect holiday destination, then what is?
Pisses is one of the oldest settlements.
It was once one of the four city states of
the island. The fertile soil with the valley
stretching right up to the water, is full of
fruit trees and you can also find all kinds of
vegetables growing there. A tourist destination, with many rooms to let, a campsite,
supermarkets and restaurants. If youre planning to visit, do so on the 6th August when
a huge celebration is organized right there
on the beach in honor of the Metamorphosis
of Christ which is celebrated on that day.
Karthea, one of the four oldest cities, is
situated south-east of the island and is like
walking into a time machine. Nothing whatsoever reminds you of the 21st century. Time
has stood still here. To get to Karthea, one
still has to take the old road which is mostly
gravel and left as is, so as not to wake the
sleeping clock which makes Karthea stand
out. Along the way, you can hear the water
from the river rush and you will be amazed
at the lush vegetation and animal life. At the
southernmost point, stands the temple of the
goddess Athena (6th-5th century).
When planning to visit Kea, be sure to
pack your walking shoes as well as your
bathing suit as the island is suitable for
many exploration hikes and rides.
20
march 2016
Worth
Visiting:
MithYmna
and Plomari
Mytilini
Mithimna, as it was
called in the Middle
Ages or Molivos as it
is called today was the
ancient capital of Lesvos.
It is the most beautiful
town of the island situated on a small mountain
topped by the Castle of
Mithymna, It was built
by the Byzantines and
renovated by the Gattelusis, who were from
Genoa and were ceded
the island
Half an
hour
almost by
plane from
athens &
thessaloniki
Plomari:
One of
the most
important
areas in
Lesvos
Nowadays
It is Mytilini of today that attracts however the most interest for many. The city
spreads from the large harbour up into
the hills and mountainsbehind it and is
Plomari is about 45 km
from Mytilini and is one
of the most important
areas in Lesvos. Due to
its coastal position, it
developed as an important junction for marine
transport and trade in
19th century.
Plomari is very famous
Ouzo Plomari and the
traditional cooking of
sparts, in greek Sardela
21
march 2016
he Ultimate
Event of the Greek
Yachting Industry
he Hellenic Professional
Yacht Owners Association
& The Hellenic Yacht Brokers Associations invite you to the
15th East Med Yacht Show which
will take placefrom 13 May - 18
May 2016 in Marina Zea, Piraeus.
2016 marks the 15th consecutive
year of this commended yachting
celebration that has attracted thousands of visitors since itsinception.
This pioneer event has and continues to provide visitors with the
exciting opportunity to see and
understand more about Greek
yachting related products and services.Greeces finestmotor yachts,
catamarans, sail boats and motor
sailors will be showcased along the
waterfront for inspection, viewing
and discovery of Greeces top industries: tourism and yachting.
Educational seminars, presentations and networking events will
take place during this edition of the
East Med Yacht Show, giving those
involved the chance to discuss all
things related to tourism and the
charter market in Greece and the
rest of the world.
Marina Zea is one of yachties
preferred Greek ports of call due to
its beauty and ideal location - just
a mile away from Athens Center.Breathtaking scenery with all the
different yachts, crystal clear waters,
and lively waterfront adorned with
3D Representation
The apps developed by Moptil particularly focus on the
three-dimensional representation of monuments that add
value to the destinations of
interests and at the same time,
they contribute towards educating and informing users about
the history of those locations. In
Moptil
50, Tsiller Street, Athens, Greece
www.moptil.com
Info@moptil.com
Tel.: 2167005182
22
In kozani,
saffron
is called
krokos
march 2016
Discover
the Greek unique
products
Saffron is considered to
be highly nutritious and
is cultivated, processed
and packaged in a village
called Krokos, in Kozani. It is accepted as one
among the best Saffron
worldwide.
Mastic:
a unique
product of
chios island
reece produces well know products for its tasty and quality.
Products such as honey, olive oils, shaffron, herbs, milky products can be considered a very good example for exports but also as a
motive to taste them in Greece. Type and tastes usually differs from
one place to another place. They are available in alternative grocery
stores, in super markets and tourist venues.
Honey or ambrosia of Olympus Gods is one of Greeces unique
products collected and produced very carefully by bee farmers. It is
a natural product recommended for a healthy diet and living.
Olives. The Greek olives are know for its nutritional purposes, the
top quality and the rich aroma. The exquisite extra virgin olive oil that
is the basic constituent of the Mediterranean Diet. Traditional stone
mills are still being used in the production of oil in order to achieve
the highest standard of quality and maintain the intoxicating aroma.
Cheese produced from the milk of cattle, sheep and goats grazing
on the lush valleys of the country is outstanding. A thick slice of
Greek feta cheese adorns salads in restaurants all around the world.
Yoghurt, another product produced from this rich milk, can be found
in supermarkets abroad.
Nissos Beer
NISSOS Pilsner
The first Greek beer to be awarded a silver European Beer Star (2014). Edgy and refreshing, with a
perfect mouthfeel, this balanced and exceptionally full-bodied Pilsner tantalizes the taste buds and
leaves you wanting more.
Ownership
Info Publications Ltd.
Publishers
Elena Agyrides - Spiros A. Gianiotis
Editor in Chief
Elena Agyrides
Content contributors
Elena Ermidou
Vaios Krokos
Chrystall Antoniadou - Karra
Katia Douka - http://mykonostopvillas.com
Natasa Kremmyda - www.cultour.gr/
23
march 2016
Greece has proven itself to be one of the fastest rising wine regions
Digital revolution changes habits of
producers, wholesalers and customers, as well. The financial crisis also
modifies priorities of customers, supply
chain and logistics model in many
industries. Amongst them, the ways
of selling and buying wine. In that
context, a new on line sale platform of
wine has been recently penetrated in
the Greek wine market. It achieved a
true diversification offering couple of
opportunities to small wine producers
but also to the customers who searches
for great discounts.
Nemea
It is the biggest wine region in Greece
and should be an easy visit when you are
in Athens as it lays less than 1,5 hour
drive away. More than 30 wineries promise to impress you with their Agiorgitiko
red wines. If you are a fan of Sangiovese,
then Nemea is the place for you as its
wines are typically lush, velvety reds,
with red berry and black cherry flavors
and firm acidity.
highest quality Greek wines, rejecting over
90 % of the wines tasted in the process.
Every week on www.botilia.gr you will
find new wine propositions at great discounts, which can be delivered anywhere
in the world. All wines are described precisely and for each one, our sommeliers
recommend the best dishes to pair it with
and provide recipes suggested by chefs and
food bloggers for the perfect food pairing.
There is an extended presentation of the
wine producer himself, and believe us,
there are many big stars on the rise!
Wine travelling in Greece is not a bad
idea at all with wine tourism being on the
rise as well. Just picture yourself tasting
some amazing white wine at a beautiful
winery location, knowing there is a fantastic beach waiting for you just a few
minutes away. Or, trying a velvety, oak
aged lush red wine in a stone built cellar, after having visited an ancient temple
or a picturesque old church in secluded
beautiful sceneries.
Main wine regions to surely amaze you
include:
Santorini
Along with its beautiful sunsets, the
spectacular volcanic island is home of
the Assyrtiko grape variety and Assyrtiko wine. Bone-dry citrus flavored
and with crisp acidity and overwhelming minerality due to the lava soil of the
vineyards, Assyrtiko is one of a kind.
It is by far the best known Greek wine
and the Assyrtiko grape is already travelling abroad with famous Australian
producer Jim Barry being the first to
produce Assyrtiko wines far away from
Greece.
Naoussa
In northern Greece, just an hours drive
from Salonika, lays Naoussa, a wellknown for its red wines region. Made
from xinomavro, a distinctive red native
variety, Xinomavro wines are very popular among fans of nebbiolo and pinot
noir. Its wines produce amazing character
and extraordinary complexity, rich and
flavorful palate, with high acidity and
distinct aromatic character.
Crete
The beautiful southernmost Greek island is home to a great number of indigenous varieties. If you are into whites, then
Vidiano is the one you should look for.
Complexity, intensity and velvety feel in
a white wine which is becoming the next
big thing in the Greek wine world and
gaining international attention.
If you are the red wine type, Kotsifali,
Mandilaria and their blends should be
your thing with their overwhelming red
fruit aromas and flavors and spicy character.
Get to know Greek wine. It will be
worth your while. Visit www.botilia.gr
for the best suggestions. And if Greek
wine sounds all Greek to you, we
are here to help. Try our mySommelier service! Just register with botilia.
gr, create your personal taste profile
and let us find the perfect Greek wines
matching your palate perfectly.