Module Guide 2015/16

School of CIS

CI7600 Business in Practice

Staff
teaching:

Name

Room

Tel

Email

Office Hours

Module
leader

Dr Robert Mellor

SB 1007

61038

r.mellor@kingston.ac.uk

Appointments
by prior
arrangement

Teaching schedule

You should access your personal timetable via the University mobile App
or OSIS these will provide full details of your classes. More information
on all aspects of timetabling can be found on the MyTimetable pages on
MyKingston.
https://mykingston.kingston.ac.uk/myuni/mytimetable/students/Pages/Mo
bile-App.aspx
You should check your timetable on OSIS regularly to make sure you
have the most up-to-date information.

Day

Time

Class type

Room

Teaching week nos.

Saturday

9.30-16.30

Lecture

Clattern Lecture
Theatre. Note
the room
change to TH9
on 10th
October and
28th Nov.

October 3rd to Nov 28th inclusive.

Your physical attendance Oct 3,
10, 17, 31, Nov 14, 21 & 28 is
obligatory and attendance register
will be kept.

Assessment

Type

Weighting

Set date

Due date

Course
work

Group
Poster
10%

31st Oct

In class the 31st

October

Individual
report
90%

24th Oct

21st December 2015 at

10.00 by upload to
Turnitin

Return date with feedback

published on
Studyspace/Rubric

January 25th, 2016

1.

Module Summary

This postgraduate module covers the theory and practice of the business and management
needs of students from different academic contexts such as, but not limited to Science,
Engineering, Computing and Health Services who are aspiring team leaders, managers, and
entrepreneurs in business within the context of the commercial, public, voluntary, or academic
sector
2.

Module Descriptor

For details of aims, learning outcomes, curriculum, learning and teaching strategy and
assessment strategy see the CI7600 module descriptor appendix

3. Lecture Programme
DAY 1: 3rd Oct 2015.
Introduction

Lecturer

Introduction to the module (Aims, structure,

delivery, timetable, resources etc)
Introduction to the formative exercise.
Introduction to Economics
The types and validity of economic theory.
Command and market economies
Resources and opportunities. Specialised and
comparative advantage international trade
theory.
Consumer choice Supply and demand,
equilibrium, price elasticity, utility, scarcity
Externalities
Monetary theory and Fiscal Policy
Historic perspective and recessions
Keynesian and Monetarist (Friedman) policies
The function of money and inflation: The role
of Government interest rates, national
accounts. The roles of Banks and financial
institutions.

Robert Mellor

DAY 2: 10th Oct Room TH9

Theory of the firm & the law

Lecturer

Business vehicles and ownership,

incorporation, the role of Companies House
Financing a business - Shares, options and
warrants
Attracting capital: VCs and Business Angels.
Running a business: The duties and role of
directors: Audits and governance
Personal and corporate taxation
Corporate law, compliance and regulation

Phil Scales

DAY 3: VIRTUAL DAY 11th Oct

Corporate finance, accounting &
investment
Capital markets and stakeholders
Financial and managerial accounting

Lecturer

Chiragh Desai
Chiragh Desai
Chiragh Desai
Chiragh Desai
Chiragh Desai
Chiragh Desai

Phil Scales
Phil Scales
Phil Scales
Phil Scales
Phil Scales

Wayne Dunstan
Wayne Dunstan

Business finance debt vs equity, working

capital management
Basic accounting Fixed and variable costs,
profit, cash flow. Other assets intangibles.
Reading a balance sheet
Group structure subsidiaries, mergers &
acquisitions, foreign exchange
Forecasting and budgeting, also wrt
Investment appraisal and capital projects

Wayne Dunstan

DAY 4: 17th Oct

Corporate strategy & business planning
Discussion on the formative exercise and
student mini-demos
The strategic management process - From
corporate planning, to balanced scorecard to
scenario planning. Mission, vision, goals and
objectives
Strategic management - Johnson & Scholes,
McKinsey, Mintzberg
Strategic and competitor analysis Porter,
Ohmae, Scherer, PESTL
Strategic options and decisions Ansoff,
Porter, Bowman, Treacy and Wiersema,
Kotler (chaotics)
Collaboration and strategic partnerships.
Global influences international expansion
Ethics and Corporate Social Responsibility

Lecturer

DAY 5 VIRTUAL DAY 18th Oct

Information technology & the Knowledge
Economy
Management Information Systems
Information strategy
Information governance
Knowledge sharing
Information technology and the knowledge
economy

Lecturer

Wayne Dunstan
Wayne Dunstan
Wayne Dunstan

Chiragh Desai
Chiragh Desai

Chiragh Desai
Chiragh Desai
Chiragh Desai
Chiragh Desai
Chiragh Desai

Chris Head
Chris Head
Chris Head
Chris Head
Chris Head

24th October half term. No teaching.

DAY 6: 31st October
Organisation, Management & Operations

Lecturer

The structure and types of organizations,

organisational theory/design
Corporate culture, implementation and
engagement.
All afternoon:
The people management of change including
a case study on business strategy and the
implementation/management of change.
A summative exercise worth 10% of the final
marks

Chiedza Mudereri

DAY 7: 14th Nov

Chiedza Mudereri
Chiedza Mudereri
Chiragh Desai
Jim McLean

Lecturer

Markets & marketing

Marketing fundamentals and marketing
planning (Fifield, McDonald)
Researching B2B and B2C markets,
segmentation ( Porter etc), positioning and
channel management
Product/service development and pricing
(differentiation, brands, portfolio - BCG)
Marketing communication campaigns
advertising, PR, selling, digital/mobile
marketing and sales promotion and client
relationship management (CRM and KAM)
Customer service and satisfaction

Rahul Chawdhary

DAY 8: 21st Nov

Labour & human resources

Lecturer

The concept and theory of HR.

Employment law (with a quick run-through of
the DCA, FoIA, DPA etc)
Integrated organisation Hussey + Learning
organisation Senge
Multiculturalism: Hofstede, Globe,
Trompenaars Turner and diversity
Interpersonal skills empathy, written,
spoken and non-verbal communication,
persuasion, negotiation, presentations etc
HRM operations and HR tools* (Managing
people - Selection, rewards, development,
performance appraisal, progression.
Motivation and teams)

Chiedza Mudereri
Ken Morrison

DAY 9 VIRTUAL DAY 22nd Nov

The Digital (Internet) Revolution
Convergence and the digital shift
Introduction to eCommerce/ebusiness
A tour of on-line resources for biologists
including European Nucleotide Archive (ENA),
GenBank, RefSeq, TPA, PDB etc
What IPR, Patents etc are and how to find
them (on-line searches etc)
Managing a patent/IPR portfolio
Crowd sourcing; supply chain, services and
finance (exercise)

Lecturer

DAY 10: 28th Nov Room TH9

New ventures & futures

Lecturer

Comparative Entrepreneurship
Your future
The Coursework and how it is assessed.
Afternoon free

Rob Mellor
Gary Coulton
Rob Mellor

Rahul Chawdhary
Rahul Chawdhary
Rahul Chawdhary

Rahul Chawdhary

Chiedza Mudereri
Chiedza Mudereri
Chiedza Mudereri
Chiedza Mudereri

Rob Mellor
Jonathan Briggs
JC Nebel, Lori Snyder and Ali Ryan.
Lee Chapman
Lee Chapman
Rob Mellor

4. Practical programme
Not applicable
5. Workshop programme
During one day there will be an afternoon action case study session where participants in
groups will prepare a poster of their findings and group assessment (10% of final marks) will
be given.
6. Assessment
Participants will work in groups in order to stimulate feedback, sparring and the generation of
ideas from/for their group-mates; The assessment is an individual coursework of max 6000
words on a topic pertinent to businesses in STEM sectors for a hand-in deadline Monday 21 st
December 2015 at 10.00 for 90% of the coursework marks. In cases of controversy about
hand-in time, your Turnitin date/time stamp will be the deciding factor. Your final hand-in must
be your individual work.
6.1 Submission of Coursework
You should follow the instructions for coursework submission given in the coursework briefs.
You must meet all deadlines set. Failure to do so will result in a penalty.
Work submitted late but within a week of the deadline will be capped at 50% and receive a
grade of LP (Late Pass) unless it is not of a passing standard in which case it will receive a
grade of LF (Late Fail). Work submitted beyond a week of the deadline without approval will
get 0% with a grade of F0.
Any work submitted up to a week late will be capped at 50%, anything submitted later than
this will receive a zero mark.
If you are ill or have problems affecting your studies, the University Mitigating Circumstances
policy may apply. You will need to complete a form and attach suitable independent
documentation. Remember if you submit a piece of work or attend an examination, you have
judged yourself fit to undertake the assessment and cannot claim mitigating circumstances
retrospectively. Further guidance on mitigating circumstances is available on the My Kingston
site:My Kingston > My Faculty > Science, Engineering and Computing > SEC Student
Support
6.2 Feedback on Assessment
This section describes how and when you will receive feedback on each of the assessment
tasks.
Feedback and advice on your practical performance will be given in class as the laboratory
supervisor observes you. Short oral feedback will be given as appropriate. It is important to
pay heed to feedforward provided on your first formative assessment when writing your
Coursework, which will be summatively assessed (90% of final mark). Feedback comments
will be available on Studyspace.
7. Changes made as a result of student feedback
Not applicable
8. Textbooks:

1. Armstrong, G., Kotler, P., Harker, M. & Brennan, R. (2012). Marketing: An Introduction. 2/E,
Pearson. ISBN 9780273762607. http://dc03vg0133eu.hosted.exlibrisgroup.com/kingston?
url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF8&ctx_ver=Z39.882004&rfr_id=info:sid/sfxit.com:azbook&sfx.ignore_date_threshold=1&rft.object_id=255000000
1120314&rft.object_portfolio_id=&svc.fulltext=yes
2. Dyson, J, R. (2010). Accounting for Non-Accounting Students. 8/E. Financial Times Press.
ISBN 9780273722977 : eBook is at http://dc03vg0133eu.hosted.exlibrisgroup.com/kingston?
url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF8&ctx_ver=Z39.882004&rfr_id=info:sid/sfxit.com:azbook&sfx.ignore_date_threshold=1&rft.object_id=255000000
1120314&rft.object_portfolio_id=&svc.fulltext=yes
3. Mellor, R. B. (2011). Knowledge Management and Information Systems Strategy. Palgrave.
ISBN 9780230280434. Available on: http://www.coursesmart.co.uk/knowledge-managementand-information-systems/robert-mellor/dp/9781137285768
4. Mellor, R.B. (2008). Entrepreneurship for Everyone. Sage. ISBN 9781412947763. The
eBook version is available on https://www.dawsonera.com/guard/protected/dawson.jsp?
name=https://idp.kingston.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/pro
tected/external/AbstractView/S9781857023152
5. Perman, R & Scouller, J (1999). Business Economics. Oxford University Press. ISBN
0198775245 (not available as eBook, you can order paper copy on http://ku-primoprod.hosted.exlibrisgroup.com/primo_library/libweb/action/search.do?
dscnt=1&scp.scps=scope%3A%28KU_CRS_DS
%29&frbg=&tab=reading&dstmp=1422014536375&srt=rank&ct=search&mode=Basic&dum=tr
ue&indx=1&tb=t&vl(freeText0)=CI7600&fn=search&vid=KU_VU1&fromLogin=true)
The Reading list is on iCat: http://ku-primoprod.hosted.exlibrisgroup.com/primo_library/libweb/action/search.do?
fn=search&ct=search&initialSearch=true&mode=Basic&tab=reading&indx=1&dum=true&srt=r
ank&vid=KU_VU1&frbg=&tb=t&vl%28freeText0%29=CI7600&scp.scps=scope%3A
%2844KU_INST%29
Courses and Tutorials in Academic Writing and Speaking
Good written and spoken communication skills are essential to success in your studies
and in your future career!
Whatever your ability, these courses will help to improve your grades!
This programme of courses and tutorials is OPEN TO EVERYONE who wants to improve
their academic performance and employability. It may be particularly suitable for the following
students:
International and European students and students whose first language is not English
Students who have not studied in the UK before
Home students who would like to develop their academic writing and language further
Classes are open to students from any faculty. They are held in Penrhyn Road.
Course Details
If you would like to know more about our courses and tutorials, there are COURSE
DESCRIPTIONS online at:
My Kingston > My Support > English for Academic and Professional Development
Or contact: Alex Linghorn, English for Academic and Professional Development (EAPD),
Department of Linguistics and Languages, Faculty of Arts and Social Sciences, Rm: MB3021
Direct: 0208 4172069 Ext: 62069