Professional Documents
Culture Documents
generation
idea
generation
inventorying
clustering
ordening
synthesis
selection
one or more ideas
concept development
acceptance finding
implementation planning
concept
concept
development
4 Provocative Techniques
5 Intuitive Techniques
With intuitive techniques you develop a vision, or
a new perspective on the original issue in hand.
Intuitive techniques are useful for letting go: to guide
the idea generation techniques by whatever comes
3 Confrontational Techniques
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Creativity Techniques
2.2
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Creativity Techniques
2.2
6 Analytic-Systematic Techniques
Analytic-systematic methods are based on the
analysis and systematic description of a problem,
and concepts.
Starting Point
Creative Problem Solving
Expected Outcome
Possible Procedure
Delft: VSSD.
diverge
fig. 2.19
Creative
Diamond Marc
Tassoul/Jan
Buijs (2005)
clustering
converge
Mind Map
Keywords
Creative
Association
Inventorying
Starting Point
Expected Outcome
represented graphically.
Possible Procedure
1 Write the name or description of the theme in the
centre of a piece of paper and draw a circle around it.
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Mind Map
2.2
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Mind Map
2.2
fig. 2.23 Example of Mind Map created with a Mind Map Software Tool.
(from student report)
fig. 2.22 Example of a Mind Map (Tassoul, 2006)
Keywords
Creative
Problem solving
Brainwriting
Braindrawing
Association
1 Criticism is postponed.
generating ideas.
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | The Brainstorming Method
2.2
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | The Brainstorming Method
2.2
4 Quantity is wanted.
Try to think of as many associations as possible.
The objective of this rule is to attain a high rate of
Starting Point
Brainstorm Session
Expected Outcome
Brainwriting Session
number of ideas.
thinking).
Possible Procedure
1 Develop a statement of the problem (e.g. with
specialised knowledge.
VSSD.
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | The Brainstorming Method
2.2
Storyboard
What is a Storyboard?
Usibility Evaluation in
section 2.4).
Starting Point
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Storyboards
2.2
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Storyboards
Expected Outcome
The outcome of a storyboard is a good conceptual
2.2
Possible Procedure
1 Start from the following ingredients: ideas,
simulations, a user character.
2 Choose a story and a message: what do you want
the storyboard to express? Limit your story to a clear
message (e.g. 12 panels).
3 Create sketchy storylines. Dont build the story one
panel at a time. Design the time line before detailing.
Use variations in panel sizes, white space, frames,
captions, for emphasis and expression.
4 Create a complete storyboard. Use short captions to
complement (not repeat) the images. Dont make all
the panels the same: use emphasis.
Written Scenario
What is a Written Scenario?
Starting Point
activities.
goals.
Expected Outcome
evaluation purposes.
use scenarios.
Possible Procedure
How to
Written Scenario
determine
interaction
determine actors
determine goals
of actors
determine
starting point
identify
stakeholders and
their interests
determine the
number of
scenarios
write the
scenarios
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Written Scenarios
2.2
Keywords
Idea generation
Design Drawing
Concept generation,
Sketch,
When you enter a design studio you will find out that
Communicating
Presentation
Detail
Drawing
Effective Drawings
consuming rendering.
means of association
Delft Design Guide | Part 2 | Creating Product Ideas and Concepts | Design Drawing
2.2
Design Guide | Part 2 | Creating Product Ideas and Concepts | Design Drawing
2.2
Mixed Media
Painter.
Early Phase
fig. 2.38
Preliminary
Concept
Sketching
are combined to
language.
develop preliminary
concepts, the
designer has a
Trap Model).
fig. 2.37
fig. 2.40
fig. 2.41
fig. 2.42a
fig. 2.42b
fig. 2.44
Design Guide | Part 2 | Creating Product Ideas and Concepts | Design Drawing
2.2
C-Box
What Is a C-Box?
We use a C-Box to generate an overview from a
Keywords
Clustering
Evaluation
Intuitive
Brainstorm
Idea selection
Expected Outcome
Possible Procedure
1 Create two axes (innovativeness and feasibility) on a
large paper and construct the 2 x 2 C-Box with those
present use
futuristic use
A5/A4-size paper.
2.3
How to
familiar innovative
make
2 x 2 matrix
but...
familiar innovative
yes...
not
feasible feasible
idea idea
idea
idea
idea
idea
idea
idea
idea
idea
idea
idea
not
feasible feasible
C-box
2.3
if...
discuss and
review
ideas
idea
idea
idea
idea
select promising
ideas and drop
bad ones
What Is PMI?
Keywords
Idea selection
Synectics
Intuitive
Brainstorm
response.
How to
Itemised Response
and PMI
ideaidea idea
ideaidea idea
ideaidea idea
ideaidea idea
ideaidea ideaidea idea
ideaidea idea
ideaidea idea
ideaidea idea
ideaidea idea
maximum
maximum
maximum
10 10 10
ideas
ideas
ideas
features
features
features
+ good
+ good
+ good
improve
improve
improve
? interesting
? interesting
? interesting
each
foridea
each
ideaidea
forfor
each
make
make
amake
list
a list
ofa of
list of
features
features
features
decide
decide
if you
develope
if you
develope
good
decide
if you
develope
goodgood
ideas
into
ideas
concept
into
concept
or keep
oron
keep
ideas
into
concept
or keep
on on
generating
generating
ideas
ideas
generating
ideas
Delft Design Guide | Part 2 | Decision and Selection | Itemised Response and PMI
2.3
Delft Design Guide | Part 2 | Decision and Selection | Itemised Response and PMI
2.3
ing
intuitive nature, the PMI method is best applied in
generation.
Starting Point
A limited number of ideas, resulting from the stage of
idea generation (not more than 10).
Expected Outcome
this section).
Possible Procedure
1 For each idea, list the positive features and the
Delft: VSSD.
vALUe
What Is vALUe?
Starting Point
Keywords
Evaluation
(20 to 50 or more).
Intuitive
Brainstorm
Idea selection
Expected outcome
Provide discription
A common description of early ideas.
of the problem
Possible Procedure
1 Generate a large set of early ideas or principal
generation. The
How to
vALUe
idea
idea
idea
idea
idea
idea
idea idea
idea
idea
20-50 or more
ideas or principal
solutions
vALUe Method
idea
advantage ?
disadvantage ?
among a large
unique element ?
answer following
questions per
idea
number of ideas
(20 to 50 or more
2.3
Harris Profile
What Is a Harris Profile?
Keywords
Intuitive
Concept selection
Starting Point
development).
Expected Outcome
alternatives.
selected alternative.
concept 2
concept 3
-2 -1 +1 +2 -2 -1 +1 +2 -2 -1 +1 +2
controlable on velocity and direction
safe
gain enough speed
basis construction simple
well accesible parts
well replacable parts
distinct
stable
compact
springs
price
Possible Procedure
1 Criteria should be selected according to which
the design alternatives should be compared (be
sure to cover all important aspects of the product
criteria.
4 When the Harris Profiles of the design alternatives
are completed, the profiles can be compared and a
judgment can be made as to which alternative has
the best overall score.
2.3
2.3
How to
Harris Profile
-- - + ++
idea
idea
idea
idea
idea
idea
-- - + ++
-- - + ++
idea
idea
idea
idea
list criterias
make a Harris
Profile, four-point
scale matrix
compare and
judge profiles to
choose