TMM

e-Academy
Management Training made easy

For any queries related to this document

“Management Basics”
please get in touch with: On Line Certification Program* for corporates
* Certificate is by TheManageMentor along with the corporate user
Martin David
Head-Business Unit
C&K Management Ltd
Career Centre, Prenderghast Road
Secunderabad 500 003
Tel Dir : 040--66765212
Mobile : 98482—61850

email us at : http://eacademy.themanagementor.com
memberservices@cnkonline.com

TMM e-Academy
BACKGROUND:
Management is the Today, Organisations consider it essential to train their employees in the Basics of
process of getting
Management. Often, employees, who due to the nature of their technical /
work done efficiently
and effectively with commercial skills, are actively engaged in their work and do not get the opportunity
and through other
to formally study or understand Management. Moreover, organizations do not find
people.
the time or the money to send their employees for a formal training in Management.

Nevertheless, organizations consider it vital that their employees understand the Basics of Management so that
their effectiveness at the workplace is greatly enhanced. Therefore it is essential that the employee continues
to Work and Learn at the same time.

OBJECTIVE:

The objective is to deliver a series of 13 E-Learning Modules on various areas in “Management Basics” that
enables learners to learn while they work. The learner has the opportunity to access these courses on his
desktop computer and has one full month to go though each one of the E Learning Modules.

Thus at the end of 13 months, the learner is enabled to complete all 13 E Learning Modules that encompass
areas in Management Basics.

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COURSE DESCRIPTION:
Each E Learning Module consists of various Chapters, and starts with a course overview.
Each chapter starts with clearly defined Learning Objectives and ends with a recap of the
chapter followed by a Chapter end interactive Quiz. At the end of all these chapters the
learner needs to complete an end of Module Assessment which is tracked and recorded.

As soon as the Learner successfully completes all 13 E Learning Modules, (in 13 Months) as
evidenced by the learners score on the end of Module assessments, the Learner gets a
Certificate from the TMM E Academy.

 The Learner is permitted to go through each course any number of times during the month in which it is
kept open before he takes on the End of Module Assessment.
 The Learner is permitted to take the End of Module Assessment any number of times during the month in
which it is kept open till he secures the qualifying score needed for certification.
 The scores for the End of Module Assessment is displayed immediately after the Assessment.

LEARNER WORK LOAD:

Learner completes successfully ONE e-Learning Module and assessment allocated for that
month. Learner goes on to successfully complete all 13 e-Learning Modules and assessments over 13 months.

On successful completion of all 13 Modules and assessments the Learner will receive a Certificate from the TMM
E- Academy.

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KEY VALUE ADDED FEATURES OFFERED:
 Each E Learning Module is designed focused on the Learner who
typically is a technical diploma holder/ graduate having
basic English Language skills.
 Each E Learning Module is a stand-alone and is provided with a
Glossary, self- sufficient Related Reading along with an English
Language Voiceover and an audio transcript.
 Each E Learning Module is designed using key principles of
Instructional Design, so that the Learner is always kept
engaged and the Learner Retention is very high.
 The Learner is permitted to go through each course any number
of times before he takes on the End of Course Assessment.
 The Learner is permitted to take the End of Module Assessment
any number of times till
 He scores the qualifying score needed for certification.
 The qualifying score for each end of Module Assessment is 6 on 10.
 The Learner gets 10 randomly generated questions from a question bank that he needs to answer
within 15 minutes as a part of the End of Module Assessment.
 The score for the End of Module Assessment is displayed immediately after the Assessment is completed
by the Learner.
 The Learner gets to bookmark the last visited chapter to facilitate easy re-entry.
 The Learner can access the Module and the assessment from any desktop with an Internet Access.

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  Each E Learning Module is of 4 E Learning Hours duration.
 An E Mail Based back end Help desk is provided to the Learner to clarify all issues and resolve all
problems.
 The organization gets a monthly report detailing the progress of its learners.
 The end of course Certification awarded to the Learner after 13 months can be a Retention Tool for the
Organization that opts for this Learning methodology.
 The same Certification is a permanent asset to the learner.

Benefits of TMM e-Academy for Corporates :

 Better Focus by Lower Management (on achieving company goals)
 Better Understanding of Management (updated skills of the work force)
 Quicker Employee Adaptation (to the process of change in the work place)
 Reduced Employee Turnover (resulting from poor supervision)
 Higher Workplace Morale (through more effective management practices)
 Reduced Recruitment Costs (training will allow more promoting from within)
 Improved Communication (upwards and downwards)
 Maximized Productivity (employees will get work faster through efficient initial training)
 Increased Cooperation (and reduced stress in the workplace)

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PROCESS:

1. The Organization
subscribes on behalf of
its employees who would
be its Learners and
furnishes their list.
2. The enclosed Internet Link
for the TMM E Academy along
with the User ID and Password is
then provided to all the
Learners of that organization.
3. The Learner Logs In and is promptly
shown the List of 13 courses in Management
Basics that he needs to undergo over the
next 13 months and is also led to the current
month’s E Learning Module.

5. Therefore for an organization, every employee
that joins them has the opportunity to learn
“Management Basics” and the first batch of
employees get certified at the end of 13 months
from the time of this Roll Out. The other Learners
follow.
4. The uniquely designed Carousel Model of E
Learning Delivery enables the new Learner to start
with the starter Module on “ Basics of Business”,
irrespective of which month the learner joins the
learning loop. Then the Learner is moved to the “ E
Learning Module of the Month” and goes on to
complete all 13 E Learning Modules in 13 months.

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THE LIST OF E-LEARNING MODULES COVERED UNDER “BASICS OF MANAGEMENT” ARE:
1. Basics of Business 8. People Management Basics
2. Finance for Non-Finance (Basics) 9. Services Management Basics
3. Basics of Marketing Management 10.Information Management Basics
4. Basics of HR Management 11.Strategic Management Basics
5. External Customer Orientation Basics 12.Manufacturing Management Basics
6. Supply Chain Management Basics 13.Internal Customer Focus Basics
7. Quality Management Basics

BASIC IT REQUIREMENTS
1. PC / Laptop configuration :
1. Intel Pentium IV and above
2. 1 GB RAM
3. 1024 X 768 monitor resolution
2. Browser Requirements
1. Internet Explorer 5+
2. Flash Player / Plug-in
3. Internet: Hi-Speed Broadband
4. Audio : Speakers / Headset required

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 Please Click on: http://eacademy.themanagementor.com

Pricing Details
Corporate Subscription : Valid for a minimum of 10 named users

No. of Named Users Fee per named user for

13 learning modules (in
Rs.)
Upto 50 Users Rs.10,000/-
51 – 100 Users Rs.9,500/-
101 – 150 Users Rs.9,000/-
151 – 200 Users Rs.8,500/-
201 – 250 Users Rs.8,000/-

Terms & Conditions:

1. Fees for Certification Program is payable in Advance.
2. Service Tax as applicable is extra.
3. List of executives to be registered to be sent by Corporate HR Coordinator as per our format. One
combined list can be sent or monthly lists can also be sent.

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4. Invoice will be raised based on the list sent.
5. Payment to be made within 7 days of Invoice.
6. Registration will be activated based on list received from Corporate HR Coordinator.
7. Invoicing will be done on above slab rates.
8. Duration of the Certification Program will be 13 months from registration.
9. Certificate will be issued as per names in received list, subject to completion of all 13 modules.

Individual Subscription:

The individual subscription fee for per named user for the entire 13 Modules Certification Program.

Domestic International
(Users residing within (Users residing outside of
India) India)
Rs.12,000/- USD 250/-

• Service Tax as applicable is additional.

• Payment to be made in Advance.

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Customization Possibilities :

Suggestions on this In order to make the learning in “Management Basics” relevant and applied to the
off-line assignments
organisation that sponsors the learning of its employees (200 +) , it is possible to
can be mutually
evolved and agreed configure some off-line assignments (like preparing reports on workplace
upon.
experiences) into the 13 month schedule of e-Learning towards certification.

Basis of TMM e-Academy:

Certification of “Basics in Management" being offered by the TMM E Academy is based on the in depth
understanding that we have picked up over the past nine years of offering TheManageMentor (TMM) to various
Corporate Clients. The above product has been built based on our understanding that almost 75+% of
corporate middle and Junior level executives have no education & training in the area of "Management" and
therefore are the weakest link in executing Corporate Objectives of the respective Companies.

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Syllabus
1. Course Title : BASICS OF BUSINESS

Module Sub-Module
Types of Companies
Business of a Company
1. Basics of Business
Vision, Mission and Values
Customers and Business Environment
Types of Organization Structures
Role of Finance Function
2. The Finance Function
Financing the Company
Financial Documents
Role of Operations Management
Capacity Planning and Utilization
3. The Operations Function
Inventory and Supplier Management
Role of Quality
Marketing Concepts
Legal Aspects
4. Other Key Functions
Role of Information Technology
Human Resource Management

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2. Course Title : FINANCE FOR NON-FINANCE EXECUTIVES

Module Sub-module
1. Understanding Finance and Finance
Financial Management Financial System
Time Value of Money
2. Fundamental Valuation Concepts
Risk and Return
Financial Management
3. Financial Management and
Capital
Financial Planning
Budgeting
4. Financial Accounting and Financial Statements
Analysis Financial Analysis
Course Title : BASICS OF HUMAN RESOURES

Module Sub-Module
Introduction
1. Understanding Human Resources
Key Responsibilities of HR Function
Human Resource Planning
2. Acquiring Human Resources
Recruitment and Selection
Induction and Orientation
3. Developing Human Resources
Training & Development
Performance appraisal and management
4. Rewarding Human Resources
Compensation
Motivation
5. Managing Key HR Issues Diversity
Staffing

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4. Course Title : BASICS OF MARKETING

Module
1. Introduction
2. Choose the Value
3. Provide the value
4. Communicate the value
Sub-Module
Selling Vs. Marketing
Marketing
The Value Delivery Process
Needs, Wants and Demands
Segmentation
Market Selection
Value Proposition
Pricing
Marketing Channels
Advertising
Sales Promotion
Sales force

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SAMPLE CERTIFICATE

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ABOUT C&K MANAGEMENT:

The core business of C&K Management (C is for Content and K is for Knowledge) is to help Corporate and
individuals build "competencies." We are in the business of converting content into actionable knowledge that
meets the need of corporate and academic markets across the world.

C&K Management Ltd. (www.cnkonline.com) has already developed over 1000 hours of e-Learning courseware
and materials besides custom content for the web and print media. Clients for whom courseware has been
developed include ICICI Bank; Infosys Technologies Ltd. & other IT companies, eTQM college (Dubai), Aditya
Birla Group, Oil companies, and Institute of Chartered Accountants of India, RPG Enterprises, Arcelor Mittal
(London), Tata Chemicals among others.

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SCREEN SHOTS OF TMM e ACADEMY

Home Page

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User MyPage

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Course Table of Contents

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Interface Tour

18

C&K Management Ltd | Career Centre, Prenderghast Road | Secunderabad 500 003
Tel Dir : 040—6676000 | Fax: +040-27893725
email : memberservices@cnkonline.com

TMM e-Academy