E-MARKETING ”In Present Indian Scenario

A Report

On

E-MARKETING
“IN PRESENT INDIAN SCENARIO”

(Seminar on Contemporary Management Issues)

Submitted in partial fulfillment for the

Award of degree of

Master of Business Administration

(2008-2010)

Institute of Management & Technology

AJME
Submitted By:

MAHENDRA KUMR

Mahendra Kumar

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E-MARKETING ”In Present Indian Scenario

MBA 2ND SEMESTER

TABLE OF CONTENT

 PROJECT PROFILE

 INTRODUTION:-
 THE BENEFIT OF E-MARKETING

 INDIA INTERNET AND TELECOMMUNICATION:-

 E-MARKETING (EFFECTIVENEE OF E- MARKETING

AT
A PRESENT TIME)

 OPT- IN-E-MAIL ADVERTISEMENT

 BUSINESS MODLES

 EFFECT ON INDUSTRIES

 ADVANTAGES&DISADVANTAGES/LIMITATION

 WHAT IS E-MARKETING TOOLS

 E-MARKETING PLANNING

 HOW DO MARKETER PLANS FOR E-MARKETING

 POPULAR WEBSTE IN THE FIELD OF E-

MARKETING:-
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 ROLE OF ORGANISATION

 CONCLUSION

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INTRODUCTION:

WHAT IS E-MARKETING?

E- Marketing is a form of direct marketing which uses electronic mail as a means

of communicating commercial messages to an audience. In its broadest sense,
every e-mail sent to a potential or current customer could be considered e-mail
marketing. However, the term is usually used to refer to:

• sending e-mails with the purpose of enhancing the relationship of a

merchant with its current or previous customers and to encourage
customer loyalty and repeat business,
• sending e-mails with the purpose of acquiring new customers or
convincing current customers to purchase something immediately,
• adding advertisements to e-mails sent by other companies to their
customers, and

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Marketing principles and techniques via electronic media and more

specifically the Marketing or electronic marketing refers to the application of
Internet. The terms eMarketing, Internet marketing and online marketing,
are frequently interchanged, and can often be considered synonymous.

eMarketing is the process of marketing a brand using the Internet. It

includes both direct response marketing and indirect marketing elements and
uses a range of technologies to help connect businesses to their customers.

By such a definition, eMarketing encompasses all the activities a business

conducts via the worldwide web with the aim of attracting new business,
retaining current business and developing its brand identity.

Internet marketing, also referred to as online marketing, Internet advertising,

eMarketing (or e-Marketing), is the marketing of products or services over the
Internet. When it applies to the subset of website based ad placements it is
commonly referred to as Web advertising (Webvertising), and/or Web Marketing.
The Internet has brought many unique benefits to marketing including low costs
in distributing information and media to a global audience. The interactive nature
of Internet marketing, both in terms of instant response and in eliciting response,
are unique qualities of the medium.

Internet marketing ties together creative and technical aspects of the internet,
including design, development, advertising and sales. Internet marketing
methods and strategies encompass a wide range of services such as search
engine marketing (SEM)which can be broken down into search engine
optimisation (SEO) and pay per click (PPC), display advertising, text-based
advertising, behavioral marketing, software-based ads, e-mail marketing,
newsletter marketing, Customer Relationship Management Marketing affiliate
marketing, web press releases, interactive advertising, online reputation

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management(ORM), online market research, and also Social Media Marketing

Methods such as blog marketing, and viral marketing.

Internet marketing is the process of promoting an organization using online

media, typically with the goals of increasing sales and boosting profits. Internet
marketing does not simply mean building or promoting a website nor does it
mean simply putting a banner ad up on another website. Effective Internet
marketing requires a comprehensive strategy that synergizes a given company's
business model and sales goes with their website function & appearance,
focusing on their target market through proper choice of advertising type, media,
and design

WHY IS IT IMPORTANT?

When implemented correctly, the return on investment (ROI) from

eMarketing can far exceed that of traditional marketing strategies.

Whether you're a "bricks and mortar" business or a concern operating purely

online, the Internet is a force that cannot be ignored. It can be a means to
reach literally millions of people every year. It's at the forefront of a
redefinition of way businesses interact with their customers

HOW IS IT BETTER THAN TRADITIONAL MARKETING?

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Marketing has pretty much been around forever in one form or another.

Since the day when humans first started trading whatever it was that they first

traded, marketing was there. Marketing was the stories they used to convince

other humans to trade. Humans have come a long way since then, (Well, we

like to think we have) and marketing has too.

The methods of marketing have changed and improved, and we've become

a lot more efficient at telling our stories and getting our marketing messages

out there. eMarketing is the product of the meeting between modern

communication technologies and the age-old marketing principles that

humans have always applied.

That said, the specifics are reasonably complex and are best handled piece

by piece. So we’ve decided to break it all down and tackle the parts one at a

time. This week we’ll be looking at the "what" and "why" of eMarketing,

outlining the benefits and pointing out how it differs from traditional marketing

methods.

THE BENEFITS OF EMARKETING OVER TRADITIONAL

MARKETING

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Reach
The nature of the internet means businesses now have a truly global
reach. While traditional media costs limit this kind of reach to huge
multinationals, eMarketing opens up new avenues for smaller businesses, on
a much smaller budget, to access potential consumers from all over the
world.

Scope
Internet marketing allows the marketer to reach consumers in a wide range
of ways and enables them to offer a wide range of products and services.
eMarketing includes, among other things, information management, public
relations, customer service and sales. With the range of new technologies
becoming available all the time, this scope can only grow.

Interactivity
Whereas traditional marketing is largely about getting a brand's message out
there, eMarketing facilitates conversations between companies and
consumers. With a two-way communication channel, companies can feed
off of the responses of their consumers, making them more dynamic and
adaptive.

Immediacy
Internet marketing is able to, in ways never before imagined, provide an
immediate impact.

Imagine you're reading your favourite magazine. You see a double-page

advert for some new product or service, maybe BMW's latest luxury sedan or
Apple's latest iPod offering. With this kind of traditional media, it's not that

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easy for you, the consumer, to take the step from hearing about a product to
actual acquisition.

With eMarketing, it’s easy to make that step as simple as possible, meaning
that within a few short clicks you could have booked a test drive or ordered
the iPod. And all of this can happen regardless of normal office hours.
Effectively, Internet marketing makes business hours 24 hours per day, 7
days per week for every week of the year.

By closing the gap between providing information and eliciting a consumer

reaction, the consumer's buying cycle is speeded up and advertising spend
can go much further in creating immediate leads.

Demographics and targeting

Generally speaking, the demographics of the Internet are a marketer's dream.
Internet users, considered as a group, have greater buying power and could
perhaps be considered as a population group skewed towards the middle-
classes.

Buying power is not all though. The nature of the Internet is such that its
users will tend to organise themselves into far more focussed groupings.
Savvy marketers who know where to look can quite easily find access to the
niche markets they wish to target. Marketing messages are most effective
when they are presented directly to the audience most likely to be interested.
The Internet creates the perfect environment for niche marketing to targeted
groups.

India Internet and Telecommunications

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India - Key Statistics and Telecommunications Market Report

India continues to be one of the fastest growing major telecom markets in the

world. Sweeping reforms introduced by successive Indian governments over the

last decade have dramatically changed the nature of telecommunications in the

country. The mobile sector has grown more than tenfold from 2001 to around 60

million subscribers by mid-2005. Whilst GSM technology still dominates, CDMA

has quickly grabbed 23% of this market. The mobile industry should continue to

boom. Fixed-lines, although not as spectacular as mobiles, is growing solidly.

This report presents the key measures of this dynamic market and takes a

general look at the development and direction of the market.

India - Internet and E-Services Market Report

Despite the considerable popular interest in Internet in India, the ISP market has

been in disarray. According to the telecom regulator, there were around 180

operational ISPs in the country, after a period of market rationalisation. Despite

the large number of providers, 10% of the ISPs have 90% of the subscribers. The

state-owned – BSNL and MTNL – have grown rapidly to hold first and second
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place in terms of subscribers. The growing popularity of cybercafes has been

playing a big role in fuelling Internet development in India. This report looks at the

ISPs and other aspects of India’s Internet market. There is also some information

on Internet content and e-services.

India - Broadband and Data Services Report

India appears to have embraced the Internet with a degree of ambivalence.

There is tremendous enthusiasm amongst the dial-up users and an estimated

60% of users regularly access the Internet via the country’s more than 10,000

cybercafes. But when it comes to high-speed broadband access, there is

reluctance, especially within the corporate sector, and the take-up rate has been

slow. By early 2005 there were about 700,000 broadband subscribers – a

penetration of less 0.1%. This report looks at the stage the development of

broadband Internet has reached in India. Some information is also provided on

data services available in the country.

India Internet usage survey

February 17, 2006 - Internet adoption continues to grow in India

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. According to the Internet & Mobile Association of India (IAMAI) the low cost of

broadband has helped increase Internet usage. E-commerce and high demand

for .in domain registrations are also factors for the increase in online users. The

".in" domain registrations surpassed 150,000.

Broadband policy and other initiatives by the IT and Telecom Ministry encourage

increased adoption. A monthly broadband subscription costs as little as 199

rupees (US $4.50). A second factor is the IT Telecom Ministry initiative to make

computers available for purchase under 10,000 rupees (US $226). In addition to

working with hardware manufacturers to remove the financial barrier for

households in India, the organization continues to push development of language

fonts to remove language and localization of content issues.

According to IAMAI, a trade association representing the online content and

advertising, e-commerce and mobile content and advertising industry, Indians go

online for a number of activities including e-mail and IM (98 percent); job search

(51 percent); banking (32 percent); bill payment (18 percent); stock trading (15

percent); and matrimonial search (15 percent

July 7, 2004 - Women lead rural India's internet rush. The internet is beginning to

have a revolutionary effect on the 700 million people who live in villages in India -

and the charge is being led by women. A project set up by one of India's leading

technology institutes has put women in charge of forging the way across the

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digital divide as the proprietors of a fast-growing number of internet cafes or

kiosks around the sub-continent. In total 80% of these new kiosks are run by

women, many of whom have had very little or no acquaintance with technology

beforeFebruary 16, 2006 - Broadband usage in India is growing 20% per month,

according to the Internet Service Providers Association of India (ISPAI). Thanks

to the progress in the past two years and especially, the Broadband Policy

announced a year ago, the term “broadband” has entered mass lexicon and most

Internet users are aware of faster speeds

February 17, 2006 - An overview of Internet usage in India.

The state-owned Videsh Sanchar Nigam Limited (VSNL) launched Internet

Services in India in August 1995. For the first four years , VSNL was the sole

provider of Internet Services in the Country. In November 1998, the Government

ended VSNL’s monopoly and allowed provisioning of Internet Services by Private

Operators. The Terms and Conditions of the ISP’s License were unusually liberal

with no License Fee and allowed unlimited number of players. ISPs could set

their own tariffs and even their own International Gateways

November 15, 2006 - An Update Survey of Internet usage in India.

According to a release dated September 19, 2006, the Internet and Mobile

Association of India (IAMAI) and IMRB International, Internet users in India have

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reached 37 million in the month of September 2006, up from 33 million in March

2006. During the same period the number of "active users" has risen from 21.1

Million in March 2006 to 25 Million in September 2006. "Active User" is an

internationally accepted and widely used category to define users who have used

the internet at least one in the last 30 days.

The numbers are a result of the largest "offline" survey so far carried out in India

to estimate the "ever user" and "active user" categories. The primary survey for

the study was conducted in early 2006 amongst 16,500 households covering

65,000 individuals across 26 major metros and small towns in India, with

additional coverage of 10,000 business and 250 cyber café owners. The survey

did not include rural areas.

IWS considers that the number of Internet users in India is now 40,000,000 to

give credit to the new first time users since the survey field work was performed

till November 27, 2006.

E-MARKETING(effectiveness of E-marketing at a present

time)

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In the time of globalization there is lot of competition in the market. In the time of

recession e-marketing is useful for all the companies. For example; we take a

insurance company it is very difficult for the company to send a agent to the

target customer but if company uses e-marketing. It is quite cheaper for the

company. By the uses of emarketing a company approach to the different people

at the same time. we seen that almost all company uses the emaketing. Internet

user is increase day to day. so it is a new nice approach for marketing.

India

Internet Usage Stats and Telecommunications Market

Report
Internet Usage and Population Statistics:
YEAR Users Population % Pen. Usage Source
1998 1,400,000 1,094,870,677 0.1 % ITU
1999 2,800,000 1,094,870,677 0.3 % ITU
2000 5,500,000 1,094,870,677 0.5 % ITU
2001 7,000,000 1,094,870,677 0.7 % ITU
2002 16,500,000 1,094,870,677 1.6 % ITU
2003 22,500,000 1,094,870,677 2.1 % ITU
2004 39,200,000 1,094,870,677 3.6 % C.I. Almanac
2005 50,600,000 1,112,225,812 4.5 % C.I. Almanac
2006 40,000,000 1,112,225,812 3.6 % IAMAI
2007 42,000,000 1,129,667,528 3.7 % IWS

Gross National Income:

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GNI per capita is US$ 1,140 ('04) according to World Bank.

India Broadband Subscribers:

188,600 broadband subscribers as of 1Q/2004 per WMRC

Opt-in e-mail advertising

Opt-in e-mail advertising, or permission marketing, is a method of advertising via

e-mail whereby the recipient of the advertisement has consented to receive it.

This method is one of several developed by marketers to eliminate the

disadvantages of e-mail marketing

Opt-in e-mail marketing may evolve into a technology that uses a handshake

protocol between the sender and receiver.This system is intended to eventually

result in a high degree of satisfaction between consumers and marketers. If opt-

in e-mail advertising is used, the material that is e-mailed to consumers will be

"anticipated". It is assumed that the consumer wants to receive it, which makes it

unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail

advertisements will be more personal and relevant to the consumer than

untargeted advertisements.

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A common example of permission marketing is a newsletter sent to an

advertising firm's customers. Such newsletters inform customers of upcoming

events or promotions, or new products. In this type of advertising, a company

that wants to send a newsletter to their customers may ask them at the point of

purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database,

marketers can send out promotional materials automatically. They can also

segment their promotions to specific market segments.

With e-marketing, responses can be analysed in real-time and campaigns

can be tweaked continuously. Combined with the immediacy of the Internet

as a medium, this means that there's minimal advertising spend wasted on

less than effective campaigns.

Maximum marketing efficiency from eMarketing creates new opportunities

to seize strategic competitive advantages.

The combination of all these factors results in an improved ROI and

ultimately, more customers, happier customers and an improved bottom line.

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BUSINESS MODELS

Internet marketing is associated with several business models. The model is

typically defined by the goal. These include e-commerce, where goods are sold

directly to consumers or businesses; publishing, or the sale of advertising; and

lead-based sites, where an organization generates value by getting sales leads

from their site. There are many other models based on the specific needs of each

person or business that launches an internet marketing campaign.

Internet marketing refers to the placement of media along different stages of the

Customer engagement Cycle, through Search Engine Marketing, Search Engine

Optimization, Banner Ads on specific sites, email marketing and Web 2.0

strategies. In 2008, The New York Times working with comScore published a first

estimate to quantify the user data collected by large Web companies. Counting

four types of interactions with company sites plus the hits from ads served from

advertising networks, they found the potential for collecting upwards of 2,500

pieces of data on average per user per month.

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EFFECTS ON INDUSTRIES

Internet marketing has had a large impact on several previously retail-oriented

industries including music, movies, pharmacies, banking, and flea markets, as

well as the advertising industry itself. As Advertisers increase and shift more of

their budgets online, it is now overtaking radio in terms of market share.[3] In the

music industry, many consumers have started buying and downloading music

files several years ago (e.g. MP3s) over the Internet in addition to buying CDs.

By 2008, Apple's iTunes has become the largest music vendor in the USA.

More and more banks are offering the ability to perform banking tasks online.

Online banking is believed to appeal to customers because it is more convenient

than visiting bank branches. Currently, over 150 million U.S. adults now bank

online, with a high growth rate. The increasing speed of Internet connections is

the main reason for the fast growth. Of those individuals who use the Internet,

44% now perform banking activities over the Internet

Internet auctions have gained popularity. Unique items that could previously be

found at flea markets are being sold on eBay instead as well specialized eStores

for items from antiques to movie props. As the premier online reselling platform,

eBay is often used as a price-basis for specialized items. Buyers and sellers

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often look at prices on the website before going to flea markets and the eBay

price often becomes what the item is sold for. It is increasingly common for flea

market vendors to place a targeted ad up on the web for each item they are

selling online, all while running their business out of their homes.

The effect on the ad industry itself has been profound. In just a few years, online

advertising has grown to be worth tens of billions of dollars annually.

PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9

billion in 2006.

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Advantages

E-mail marketing (on the Internet) is popular with companies for several reasons:

• A mailing list provides the ability to distribute information to a wide range

of specific, potential customers at a relatively low cost.

• Compared to other media investments such as direct mail or printed

newsletters, e-mail is less expensive.

• An exact return on investment can be tracked ("track to basket") and has

proven to be high when done properly. E-mail marketing is often reported

as second only to search marketing as the most effective online marketing

tactic

• The delivery time for an e-mail message is short (i.e., seconds or minutes)

as compared to a mailed advertisement (i.e., one or more days).

• An advertiser is able to "push" the message to its audience, as opposed to

website-based advertising, which relies on a customer to visit that website.

• E-mail messages are easy to track. An advertiser can track users via

autoresponders, web bugs, bounce messages, unsubscribe requests,

read receipts, click-throughs, etc. These mechanisms can be used to

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measure open rates, positive or negative responses, and to correlate

sales with marketing.

• Advertisers can generate repeat business affordably and automatically.

• Advertisers can reach substantial numbers of e-mail subscribers who have

opted in (i.e., consented) to receive e-mail communications on subjects of

interest to them.

• Over half of Internet users check or send e-mail on a typical day.[3]

• Specific types of interaction with messages can trigger (1) other messages

to be delivered automatically, or (2) other events, such as updating the

profile of the recipient to indicate a specific interest category.

• E-mail marketing is paper-free (i.e., "green").

• Tracking and response metrics enables tuning and optimisation of the E-

mail marketing channel by a process of testing different variants and

calculation of statistically significant results.

Disadvantages

Many companies use e marketing to communicate with existing customers, but

many other companies send unsolicited bulk e-mail, also known as spam.

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Internet system administrators have always considered themselves responsible

for dealing with "abuse of the net", but not "abuse on the net". That is, they will

act quite vigorously against spam, but will leave issues such as libel or trademark

infringement to the legal system. Most administrators possess a passionate

dislike for spam, which they define as any unsolicited e-mail. Draconian

measures—such as taking down a corporate website, with or without warning—

are entirely normal responses to spamming. Typically, the terms of service in

Internet companies' contracts permit such actions; therefore, the spammer often

has no recourse.

Illicit e-mail marketing predates legitimate e-mail marketing. On the early Internet

(i.e., Arpanet), it was not permitted to use the medium for commercial purposes.

As a result, marketers attempting to establish themselves as legitimate

businesses in e-mail marketing have had an uphill battle, hampered also by

criminal spam operations billing themselves as legitimate ones.

It is frequently difficult for observers to distinguish between legitimate and spam

e-mail marketing. First, spammers attempt to represent themselves as legitimate

operators. Second, direct-marketing political groups such as the United States

Direct Marketing Association (DMA) have pressured legislatures to legalize

activities that some Internet operators consider to be spamming, such as the

sending of "opt-out" unsolicited commercial e-mail. Third, the sheer volume of

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spam has led some users to mistake legitimate commercial e-mail for spam. This

situation arises when a user receives e-mail from a mailing list to which he/she

subscribes. Additional confusion arises when both legitimate and spam

messages have a similar appearance, as when messages include HTML and

graphics.

One effective technique used by established email marketing companies is to

require what is known as the "double opt-in" method of requiring a potential

recipient to manually confirm their request for information by clicking a unique

link and entering a unique code identifier to confirm that the owner of the

recipient email address has indeed requested the information. Responsible e-

mail marketing and autoresponder companies use this double opt-in method to

confirm each request before any information is sent out.

A report issued by the e-mail services company Return Path, as of mid-2008 e-

mail deliverability is still an issue for legitimate marketers. According to the

report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent

of the messages were rejected, and eight percent were filtered.[4]

Due to the volume of spam e-mail on the Internet, spam filters are essential to

most users. Some marketers report that legitimate commercial e-mail messages

frequently get caught and hidden by filters; however, it is somewhat less common

for e-mail users to complain that spam filters block legitimate mail.

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Companies considering the use of an e-mail marketing program must make sure

that their program does not violate spam laws such as the United States'

Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-

SPAM),[5] the European Privacy and Electronic Communications Regulations

2003, or their Internet service provider's acceptable use policy. Even if a

company adheres to the applicable laws, it can be blacklisted (e.g., on SPEWS)

if Internet e-mail administrators determine that the company is sending spam.

LIMITATIONS:-

Because Internet marketing requires customers to use newer technologies rather

than traditional media, not all people may get the message. Low speed Internet

connections are one barrier. If companies build overly large or complicated web

pages, some Internet users struggle to download the information on dial up

connections or mobile devices.

From the buyer's perspective, another limitation is the inability of shoppers to

touch, smell, taste or try-on tangible goods before making an online purchase.

However, it is an industry standard for e-commerce vendors to have liberal return

policies and in store pick up services to reassure customers.

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A survey of 410 marketing executives listed insufficient ability to measure impact,

a lack of internal capability, and difficulty convincing senior management as the

top three barriers to entry for large companies looking to market online.

WHAT IS E MARKETING TOOLS?

The internet has a number of tools to offer to the marketer:

• A company can distribute via the internet. e.g. amazon.com

• A company can use the internet as a way of building and maintaining the

customer relationship e.g. dell.com

• The money collection part of a transaction could be done online.e.g.

telephone and electricity bills

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• Leads can be generated by attracting potential customers to sign up for

short period of time before signing for the long term e.g.which.co.uk

• The internet could be used for advertising e.g. google adwords

• The web can be used as the way of collecting direct responces

e.g.as part of a voting system for a game show

E MARKETING PLANNING:

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For the planning of a business website whole it deparyment has play major role
in building and planning. It should be user friendly and stretigicaly more strong
and secure.

HOW DO MARKETER PLANS FOR E MARKETING?

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AN EXISTING ORGANISATION MAY EMBARK UPON SOME E MARKETING

AS PART OF THEIR MARKETING PLAN.

AN ORGANISATION TRADES SOLELY ON THE INTERNET AND SO THEIR

MARKETING PLAN FOCUSES PURELY ON EMARKETING.

The marketing plan in either case is the next step, whether focused upon
emarketing or all marketing.

The next lesson focus upon a tailor made emarketing plan which confirms to the
acronym AOSTC (from our generic marketing planning lesson).
A audit:
An audit of internal strength and weaknesses and external opportunity and
threats.

O objectives:
Smart e marketing objectives.
S strategy:
Emarketing strategies.
T tactics:
An emarketing mix
C control:
Measuring the performance of our e marketing plan.

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POPULAR WEBSITES IN THE FIELD OF EMARKETING:

www.Amazon.com

www.Which.co.uk

www.Googleadwords.com

www.Rediffmail.com

www.Yahoo.com

www.Ibibol.com

www.Ebuy.com

www.Monstor.com

www.Flemings.com

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WEB SITE:

A web site is a collection of web pages, videos and other digital asssets which is

hosted on a particular domain or subdomain in the world wide web(www).

A page is a document, typically written in hyper text transfer protocol (http).,

We can broadly classify the websites as folows based on their source and

purpose:

A government website

A non government website

A non profit organization’s website

A business website

A personal website

Social or community website.

BASIC OBJECTIVE OF THE WEBSITE:

Know thy prospects

Simplicity is the key

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Easy to navigate

Sections sub division and easy to links

INFORMATION REQUIRE IN DESIGNING A WEBSITE:

Audience information

Purpose of statement

Objective list

Domain information

Web specification

Web presentation.

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SUCCESSFUL INTERNET MARKETING REQUIRES THE

FOLLOWING:

A GREAT PRODUCT.

A WEBSITE SPECIALLY DESIGNER DESIGNED TO SELL AND

A KILLER MARKETING STRATEGY .

each of the above plays an important role in the overall internet marketing

strategy. The failure of one step means the failure of the entire marketing

strategy.

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Following Elements Require In Building A Web Site:

• Interface design

• Navigation

• Site design

• Page design

• Typography

• Ditorial style

• Graphics

• Use of multimedia

• Back matter.

Six principal steps that are important for setting up a better website:

• Planning

• Analysing

• Design

• Implementation

• Promotion

• Innovation

Mahendra Kumar

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E-MARKETING ”In Present Indian Scenario

ROLE OF ORGANISATION:

In building of a website the role of the organisation plays an important role:

And following aspects is defined by the organisation in designing the website:

• Types of prospects and targeted gain from them.

• Behavior an attitude of important internet customers.

• Technical and cultural background of the audiences.

• Information to be provided to the prospectus in value of the same to the

prospects.

• Offers for different types of prospectus / segments and analytical details of

divergence aspects fo dealing with different prospectus from the single

web site.

Mahendra Kumar

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E-MARKETING ”In Present Indian Scenario

CONCLUSION

Internet marketing is the process of promoting an organization using online

media, typically with the goals of increasing sales and boosting profits. Internet
marketing does not simply mean building or promoting a website nor does it
mean simply putting a banner ad up on another website. Effective Internet
marketing requires a comprehensive strategy that synergizes a given company's
business model and sales goes with their website function & appearance,
focusing on their target market through proper choice of advertising type, media,
and design.

Internet marketing allows the marketer to reach consumers in a wide range

of ways and enables them to offer a wide range of products and services.
eMarketing includes, among other things, information management, public
relations, customer service and sales. With the range of new technologies
becoming available all the time, this scope can only grow.

Because Internet marketing requires customers to use newer technologies rather

than traditional media, not all people may get the message. Low speed Internet
connections are one barrier. If companies build overly large or complicated web
pages, some Internet users struggle to download the information on dial up
connections or mobile devices.

Mahendra Kumar

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E-MARKETING ”In Present Indian Scenario

For the planning of a business website whole it deparyment has play major role
in building and planning. It should be user friendly and stretigicaly more strong
and secure.

Mahendra Kumar

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