THE RUBACON PROGRAMME STRATEGY

Human Resources
Materials and Systems Testing
Funding and Franchising
Background
Migration of people from the rural regions to the city in search of work is a wellknown occurrence in todays world. In 1950, Mexico City had a population of 4
million; in 2000, the population was estimated to be over 20 million.
The first and most important industry of any country should be agriculture and the
approach holistic. Holistic implies that not only food is produced but non-food
products such as natural fibres and agricultural waste or by-products are also
utilised.
Why Rural?
By extension, renewable resources of all kinds, such as animal dung and humanure
are converted to alternative energy and clean fertilizer. In the conversion process,
micro-mineral powders of high value are also produced. Taking this approach further,
quartz sands, mine tailings and other secondary resources can be exploited. The
totality of these resources forms the basis for the second most important industry of
any country building and construction. And they are all found in the rural regions.
From the above, it is obvious why we, at Arcilla Research, have chosen to focus
introduction of the RUBACON Programme of Sustainable Development in the rural
areas. Our activities will be centred in those secondary but vital cities that all too
often suffer from neglect by donor agencies and their own capital cities.
Human Resources
To introduce and execute the Programme, human resources are needed as Prime
Partners, Special Consultants and Directors of the RUBACON Centre.
Prime Partners or Stakeholders, are organizations that wish to participate with us in
one or more projects. They assist us also in obtaining funding for projects and in
taking the 'First Steps'; sometimes they even provide the funding themselves.
A RUBACON Centre will be established in the economically-deprived countries for
the purpose of transferring the technology know-how to the people. The training

provided will lead to the setting up of SMEs for the production of useful materials
and products from waste.
The RUBACON in-house architect will work together with the RUBACON
national architect counterpart in each country.
Special Consultants
A multi-disciplined team of experts will be formed, who will work closely with their
counterpart(s) in each target country. Members of the team of special consultants and
their fields of expertise include the following:
Agriculture Non-Food
Alternative Energy/ Biogas and Anaerobic Digestion
Solar Energy
Road Construction and Repair
Sewer and Irrigation Piping
Zeolite Expertise
Coatings Spray Technology
Bio-Toilet and Sanitary Ware Design
Electric Generator Expertise
Fibre Composite Technology
Coastal Erosion and Flood Barrier Design
Water Purification and Filtration
Computer Website and Distance Learning

Technical and Business Management/Entrepreneurial and Franchising

to oversee development of a worldwide franchise system with national
representatives. Franchisees will be sought from appropriate existing SMEs
and Incubator SMEs. The latter will be set up and their members guided from
the initial incubator stage up to full commercialization.

High School and University Student Interns

to provide backup work such as compilation of a detailed inventory of the
secondary, renewable and human resources in the country and provinces.
Together with an inventory of housing and other vital needs, the work will be
developed to form the basis of a logistic plan

High School Teachers and University Staff

to guide their respective students

Artist/designers and Ceramic Firms

for creating the Design Series of tiles under the No-Cost Housing Initiative for
internal funding

Final Notes
A few final notes on our strategy:
We, at Arcilla Research, have a keen interest in setting up Incubator SMEs to provide
young people with meaningful self-employment. The SMEs will operate under a
franchise with financial support provided by microcredit organizations. We also seek
existing SMEs to become franchisees of our technology.
In regard to the question of funding, it must be pointed out that Arcilla Research as
the technology-based partner, is not prepared to fund projects; funding must come
from organizations specialized in this field, such as the European Commission.

RUBACON MATERIALS AND SYSTEMS TEST PROGRAMME

Test work is planned to be executed jointly at an institution in Europe or the United
States and in each host country. The programme of work will include the ten
principal projects and a select number of ancillary projects for which funding has
been requested by the prime partners. Coordination of each project will take place by
RUBACON coordinators in the host country. Recruitment worldwide of specialist
consultants from various fields of expertise to join the coordination teams is currently
underway by Arcilla and has a high priority.

RUBACON MATERIALS AND SYSTEMS FOR FRANCHISING

A PARTIAL LIST
The No-Cost Housing Initiative
Design of tiles, cladding materials and special furniture
ULTRA-DENSE CERCON
Low-Cost Road Repair and Road Construction
PYRAMIC ULTRA-DENSE FIBERAMIC
Non-brittle ceramics based on fine particulate powder and natural fibre
earthquake and storm resistant housing and construction
shelter panels instead of tents in natural and man-made disaster situations
lightweight roofing panels
earthquake-resistant sheathing for conventional buildings
as a barrier wall against coastal erosion and flood
use in high-speed trains as replacement of cast iron holders for ball bearings
replacement of cast iron and concrete in tunnel wall construction
lightweight rotors for wind turbines
wind turbine tower elements
BUILDING RUBBLE UTILIZATION
RUBACON RUBBERAMIC
Technology for Safe Healthy Flooring
non-slip road surfaces
bicycle path surfacing
playgrounds
flooring for animal husbandry stalls

Flooring in Public Buildings such as Airports, Hospitals and Sanitariums

Flooring on Cruise Ships
Flooring in Railroad Stations
Cerapanel and Cerashell versions for Earthquake Resistant Structures

RUBACON ADOBE SYSTEMS

road and feeder roads
roofing sheet
interior wall panelling
tiles
foundation elements
paving stones
storage containers and silos
RUBACON APACA CERAFOAM PELLETS
a lightweight, highly insulative 'cellular ceramic'
wall cavity insulation
production of building blocks, panels and special forms
exterior pipe insulation
construction material for off-shore platforms
light-weight structural forms
RUBACON CERASTRAW AND CERAWOOD
a range of materials based on waste straw and wood chips
WASTE GYPSUM PRODUCTS
materials produced from waste from flue gas desulphurisation (FGD) and
chemical fertilizer plants
building insulation
interior wall panelling
acoustic ceiling tile
PYRAMIC CERATREAT SYSTEMS
a range of surface treatment materials with special properties
chimney lining and refractory coating on various substrata
a finishing coat in attractive colours in gloss or matte
protection against corrosive attack on historical monuments and churches
WATER
Water and Sanitation
Water and Sanitation
Agriculture / Health

Acid-Resistant Sewer Pipe

Water Pipe for Hard and Soft Water
Lightweight Irrigation Pipe

Water and Health

Renewable Energy
Water and Health
Water and Health

Erosion Protection for Oceans and Rivers

Solaramic Cerametal for Warm Water
Water Collector and Storage System
Seawater Desalination System

SOLARAMIC AND CERAMETAL

Seawater Desalination System
A System for Creating Alternative Energy
CONTAMINATED EARTH AND SLUDGE IMMOBILISATION
THERMAL-SHOCK RESISTANT CERAMICS
Creation of a range of well-designed wall, floor and terrace tiles, which upon
curing (@ 150 o C.) may be glazed sans kiln
Surface-glazed buildings