Professional Documents
Culture Documents
Comprehensive Strategy
Assessment
05/22/2015
To: Terri Bell, Vice President of Strategy
From: Kelly Monegan
CC: Dr. Vincent DeFazio
Executive Summary
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http://www.uaw.org/content/wage
Reorganizing IT Organization
Improving Collaboration
Enabling Mobility
Helping in Product Development
Increasing Use of Analytics to re-organize globally
Recommendations
First would be to agree to a win/ win contract with the UAW and truly
have a One Ford where everyone is aligned and works towards the same
corporate strategy. Employees have taken concessions in pay, allowed a two
tier pay system, gave up benefits, less paid holidays, unfair corporate
seniority and have accepted harsher attendance policies. Ford has been
profitable year over year over the last four year contract. I think to avoid
strikes, shut downs and outsourcing, Ford needs to give back a little.
This will appease workers, keep production intact, shareholders will
lose short term but the long term affects will be beneficial to the company.
The new contract would align with Fords business strategy and competitive
advantage primarily concerning costs.
My other recommendation is to collaborate with IT and use the
Technology Acceptance Model (TAM), developed for explaining and
predicting computer usage behavior. It specifies the relationship between
system design features, perceived ease of use, perceived usefulness,
attitude towards using the technology and the actual usage behavior
(Prakash, A., 2013)
They use social media and the media so much to their advantage, they pay
zero for advertising.
My third recommendation is to collaborate with other suppliers and
manufacturers and continue using QOS, within their organizational structure
and management system, Ford has continued to find ways to reduce costs by
outsourcing activities and or collaborating with suppliers and other
manufacturers.
Finally, my last recommendation has to do with the Financial Services
sector. It operates through two segments: Ford Credit and Other Financial
Services.
the firm.
Competitive Advantage Issues. affecting sustainability
Mitigating Ethical Dilemmas. UAW contract and Ford Credit Financing
Hello Kelly,
Yours is a professional, expertly written. Comprehensive Strategy Assessment of
Ford that exemplifies executive level communication. I believe it is one of the best I
have seen in this course, and may better than some I have seen from consultants.
References:
Barkholz, D., (2015, March 25) UAW to press for 'pattern' labor deals in
Detroit 3 talks, Williams says, Referenced from:
http://www.autonews.com/article/20150325/OEM01/150329903/uaw-topress-for-pattern-labor-deals-in-detroit-3-talks-williams-says
Eisenstein, P., (2011, May 6) With New Strategy, Ford Aims at the Top,
Referenced from: http://www.nbcnews.com/id/43391595/ns/businessthe_driver_seat/t/new-strategy-ford-aims-top/#.VU-tAflViko
Henderson, R., (2013, March 13) Lessons in Strategy from Ford Motor
Company. Referenced from: http://www.alliance1.org/magazine/issue22013/lessons-strategy-ford-motor-company
http://money.cnn.com/quote/profile/profile.html?symb=F
Grant, R. M., & Jordan, J. (2012). Foundations of strategy. West Sussex, UK:
Wiley & Sons.
http://corporate.ford.com/microsites/sustainability-report-2013-14/blueprintstrategy.html
Thompson, A., Peteraf, M., Gamble, J., Strictland, A. J., (2013) Crafting &
Executing Strategy: The Quest for Competitive Advantage: Concepts and
Cases Referenced from:
http://w3.salemstate.edu/~edesmarais/courses/470general/semesters/Archiv
ed%20semesters/Fall%202010/3.%20Evaluating%20a%20Company%27s
%20External%20Environment.pdf
http://blog.caranddriver.com/the-54-5-mpg-cafe-target-looms-large-hereshow-companies-currently-stack-up/
Burden, M., Wayland, M., (2014) UAW workers want two-tier gone, seek
raises, Referenced from:
http://www.detroitnews.com/story/business/autos/2014/12/12/uaw-two-tierworkers-raises/20337177/
http://www.slideshare.net/raprakashh/implementation-business-strategyorganizational-strategy-and-information-strategy-in-ford-motor-company
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