Newsletter

| Your update on whats new from DENSO After Market Sales

Issue number 27 | September 2013

1,917 new
applications in new
Spark Plug & Glow
Plug catalogue

Menu
> Follow the links below!

Inside this issue

> Important banking update
> First steps of engine tuning
> DENSO at IAA Frankfurt
> Latest OE contracts
> Training the trainers
> New face in Turkey

The new DENSO After Market Spark Plug & Glow Plug catalogue 2013/14
(ref. DESG13-0001) is now available, containing thousands of additional, OE quality
aftermarket applications for Europes newest and most popular vehicles.
The comprehensive, easy-to-use
catalogue provides completely
updated details of both DENSO
ignition programmes. The data
quality and visual presentation
have also been improved.
The Glow Plugs section of
the new catalogue includes
317 new vehicle applications,
including the Citron C3,
Ford Fiesta, Mini Clubman,
Mitsubishi Outlander and Volvo
C70 II. The expansion brings
the total number of Glow Plug
applications to 4,302. With 94
additional OEM numbers also
included, the range remains
one of the most extensive in
the aftermarket.
Other additions include 1,600 new Spark Plug applications,
including the BMW 1 (F20, F21), Mazda CX-5, Peugeot 206+ and
Toyota Auris bringing the total number of DENSO replacement
Spark Plug applications to 11,389. There are also 2,900 new OEM
Spark Plug numbers.
Continued on page 2

www.denso-am.eu

DENSO Newsletter: Your update on whats new from DENSO After Market Sales

Continued from page 1

New Spark Plug & Glow Plug catalogue

A number of key vehicles have their DENSO

Spark Plug types listed for the first time,
such as the IK24 for the newest generation
A6, A7 and A8 from Audi; and the ITV22
for the Ford Fiesta VI and Focus III. The
recently announced extensions to DENSOs
Twin Tip (TT), Iridium Tough, Super Ignition
and Iridium Power ranges are also included.

The new catalogue is available in the

Q4/2013 version of TecDoc. To find out
more, or to request a free catalogue,
contact your customer service
representative or call DENSO After
Market on +31 (0)294 493 493.

Diesel milestone
DENSO reached a milestone in diesel
production during August: 50 million
pumps and 100 million injectors,
proudly manufactured in Hungary.

The new catalogue also contains more

consolidated, cleaner data than ever before
to help customers pinpoint the exact part
for their needs.

EU jobs

For example, standard vehicle model

names are used across the two
programmes. The spark plug section also
includes a new technology upgrade table,
a listing of the corresponding LPG plug for
each vehicle, and clearer listings of
TT-connected applications.

DENSO has launched a new European

jobs board - http://densojobs.com providing details of existing vacancies
within their EU businesses.

Honorary citizen award

Important update for all customers:

New banking details and payment instructions from 1st September

DENSO Europe opens dedicated account for After

Market and Industrial Solutions (AMIS) customers
To improve our financial administration
and to accelerate our booking in of your
payments, DENSO has opened two new
bank accounts for our AMIS business.
These accounts will be used for AMIS
customers only. The accounts are effective
as of 1 September 2013.

The following account number applies to all currencies

except UK pounds:
Account number: 13413470
IBAN:
GB27 CITI 1850 0813 4134 70
SWIFT / BIC:
CITIGB2L
Sort code:
18-50-08
Bank:
Citibank N.A. London
In favour of:

DENSO Europe BV
P.O.BOX 89
1380 Weesp
The Netherlands

News in brief from

across Europe

As our AMIS customer, we kindly request

you to make all payments to these new
accounts as of 1 September 2013.
We would appreciate it if you could manage to
put this into effect as soon as possible. Should
you have any queries, please contact your
sales representative and/or customer service
representative.
The following account number applies to all UK Pounds
payments:
Account number: 13413497
IBAN:
GB74 CITI 1850 0813 4134 97
SWIFT / BIC:
CITIGB2L
Sort code:
18-50-08
Bank:
Citibank N.A. London
In favour of:

DENSO Europe BV
P.O.BOX 89
1380 Weesp
The Netherlands

The city of Szkesfehrvr, Hungary

has presented an Honorary Citizen
Award to the resigning President of
DENSO Manufacturing Hungary Ltd,
(DMHU), Shinsuke Yamaguchi.The
management of the city thanked
Yamaguchi-san for his leading activity
as President of DMHU and his
active role in
the civil life of
Szkesfehrvr.
This appreciation
is the highest
award that can
be given by the
city to a foreign
> Shinsuke Yamaguchi citizen.
Watch victory in Swedish Touring
Car Championships (STCC)
Thed Bjrk secured his and Volvo
Polestar Racings third straight victory
in July on home ground in Gothenburg
during a chaotic race in front of more
than 10,000 spectators.
Watch it here: http://www.youtube.
com/watch?v=XLsdM5jPFQw
DENSO has supported the Volvo
Polestar racing team since 2010.
Latest on Robotics
Want the latest on
DENSO Robotics?
Scan our new
QR-Code to watch
our latest videos!

Issue number 27 | September 2013

First steps of engine tuning

When looking to enhance vehicle performance, engine tuning will be one of the first
considerations. Often changes are initially made to aspects such as software, air intake or
exhaust pipes, however changing the spark plug in the first instance can significantly improve
vehicle performance. Gilbert Couvert, DENSO Product Manager Spark Plugs, looks at how
using technologically advanced spark plugs can positively impact on vehicle performance.
The majority of cars are designed to meet
a wide range of criteria from comfort
to efficiency and performance. However
because price remains a key overriding
factor, vehicle manufacturers design and
manufacture vehicles that fit the bill for the
majority of car owners - there is always
room for improvement in any one of these
criterion in the aftermarket. Plus cars in
their second life require more extensive
maintenance. Both of these aspects result
in a thriving second hand car market as
vehicles continue to appeal to the mass
market.
The spark plug is at the heart of the
engine; put simply - no spark, no start.
To achieve the best results, including
optimum fuel efficiency, you need to use
a technologically advanced spark plug.
DENSOs Iridium Power Spark Plug is the
ideal choice. These advanced spark plugs
feature DENSOs patented 0.4mm iridium
centre electrode and U-groove, giving
the spark enough room to grow, ensuring

optimum combustion and in turn optimum

performance.
The low required voltage and a high
ignitability guarantee a dramatic
improvement in combustion, and ultimately
an increase in engine output. A recent
bench test using a motorcycle engine to
demonstrate the improved combustion of
Iridium Power with that of a normal plug,
showed an improvement of 1.4% more
horse power in output at 110 km/h.
DENSO Iridium Powers contribution to
improved performance is particularly
notable during acceleration. The 0.4mm
diameter iridium centre electrode, coupled
with the specially shaped U-groove
ground electrode, combine to achieve
higher ignitability despite requiring a
lower spark voltage than ever before. This
enables rapid fuel response with fewer
misfires than under higher required voltage
spark conditions, and fewer misfires when
ignitability is difficult.

As a result, the acceleration is significantly

improved when compared to normal plug
performance.
Instead of focusing on air intake, exhaust
pipes and software when tasked with
improving the power output of a vehicle,
start with installing different spark plugs.
Not only is performance improved but so is
fuel efficiency a clear benefit for vehicle
owners. Put simply, if you are looking to
enhance your cars performance, your first
step should be installing DENSO Iridium
Power Spark Plugs.

> DENSOs Iridium Power Spark Plugs improve

driving performance

DENSO Newsletter: Your update on whats new from DENSO After Market Sales

DENSO Corporation will

be displaying its advanced
technologies in Hall 4.0, booth A04,
at the IAA Frankfurt Motor Show
(September 10-22, 2013).

DENSO focuses on
environment & safety at IAA
First European show for new Regional President and CEO
Focus on Environment
In the Environment area, DENSO will showcase its unique
products for start/stop systems including the tandem solenoid
starter, lithium ion battery pack and cooling storage evaporator.
A heat-pump based air-conditioning system will also be on
display. DENSO was the first in the world to commercialise
diesel common-rail systems in 1995, and in the same time-frame
started supplying hybrid-electric vehicle components to car
manufacturers. The company will continue to develop products
and technologies that help improve the performance of vehicles
while reducing their impact on the environment.

Focus on Safety
DENSOs Safety area, will include ground-breaking technologies
such as a more precise pedestrian collision sensor and the worlds
largest* projection size head-up display. DENSO strives to develop
passive and active safety technologies that help protect vehicle
occupants and pedestrians, as well as prevent traffic accidents.

New Regional
President & CEO

*based on DENSO research as of July 2013

> Yasushi Yamanaka

The IAA 2013 Frankfurt

Motor Show will also be the
first European auto show for
Yasushi Yamanaka as DENSO
Regional President and CEO.
After 34 years at DENSO
Corporation, Mr. Yamanaka
is taking over European
responsibility from Yoshikazu
Makino who now is in charge
of the Asia and Oceania region.
Mr. Yamanaka has been an
executive director at DENSO
Corporation since 2005.

For more information, go to www.globaldenso.com, or the European website www.denso-europe.com.

Issue number 27 | September 2013

Training the trainers

Experts from DENSO After Markets
Export team have visited Greek car
parts distributor ELTREKKA SA, in the
second part of its ongoing train the
trainers programme.
Gerard Magielsen, Senior Engineer
DENSO Thermal Systems, and Yiannis
Fronimakis, DENSO After Market Sales
Representative Greece & Cyprus, visited
the ADI group member at its Athens
premises in August. Several senior
ELTREKKA staff were trained in detailed
aspects of DENSO After Markets
products and technologies, enabling them
to pass on the knowledge to their garage
customers in the future.
Yiannis Fronimakis explained: DENSOs
aftermarket programmes, and our
technologies, are continually evolving.
This visit has not only enabled the
ELTREKKA team to understand and
recommend DENSO parts effectively, but
will also benefit their customers and
motorists in the longer term.

DENSOs advanced automotive parts

are now fitted as original equipment
in even more new car models being
launched around the world in 2013.
Vehicle manufacturer supply
contracts recently won by DENSO
Corporation include:
> BMW X3 PL3 (F25) (Diesel):
A/C Compressor, Exhaust Gas
Temperature Sensor (EGT),
EGR Gas Temperature Sensor (EGRT),
Exhaust Gas Pressure Sensor (EGP),
Manifold Absolute Pressure Sensor
(MAPS), and High Pressure Sensor (H1)
> BMW 4-series GT PL7 (F34) (Diesel):
A/C Compressor, Exhaust Gas
Temperature Sensor (EGT),
EGR Gas Temperature Sensor (EGRT),
Exhaust Gas Pressure Sensor (EGP),
Manifold Absolute Pressure Sensor
(MAPS), and High Pressure Sensor (H1)

> Front row (left to right): ELTREKKAs Dimitris Sapounadelis, Dimitris Psarianos and Christos Gilis;
Gerard Magielsen from DENSO. Standing (left to right): ELTREKKA Marketing Manager Makis
Karnessis and Yiannis Fronimakis from DENSO.

Mario Gundlach, Regional Manager After Market Sales

Export, added:
An important part of DENSOs strategy across the Export
region, these training seminars are the ideal way to effectively
support our customers in their markets. The up-to-date
product and technological insight ensures they have
the knowledge at their finger-tips to capitalise on every
opportunity.
> Mario Gundlach

On the road
The latest new cars with original DENSO parts

> BMW i3 MCV (i01):

Heater Ventilator A/C (HVAC) and
Manifold Absolute Pressure Sensor
(MAPS) in Hybrid versions

> Volkswagen up!:

Stop-Start Starter

Stop Press: DENSO is also to supply the koda Rapid Spaceback, set for launch
at the upcoming Frankfurt Motor Show (12-22 September). Depending on the engine
specification, original DENSO equipment will include the cars Variable Camshaft Timing
and Oil Pressure Control Valve.

DENSO Newsletter: Your update on whats new from DENSO After Market Sales

May we introduce
A warm welcome to the latest new face to join the DENSO After Market team.
A new Sales Executive based in Turkey has
further expanded DENSO After Markets
growing Export Sales team.
Onur Akin, who joined the company in August,
is highly experienced in the needs of a range of
aftermarket customers. He previously worked
in the construction industry aftermarket, where
he was responsible for building sales with new
and existing customers, identifying potential
opportunities and conducting competitor analyses.
His arrival adds further strength to DENSOs
Export Sales team, which has also recently
welcomed new faces in both Benelux and the
Nordics.

Mario Gundlach, Regional Manager After Market

Sales Export, confirmed: We are delighted to
have Onur on board, his appointment enables us
to place ourselves in a position from which we can
penetrate the market to a deeper level.
As part of our strategy, and in our efforts to
strengthen our presence in the market, Onur will
focus on our distributors as well as supporting our
combined efforts with the second trade level. Onur
will quickly take over his responsibilities across the
region, with the aim of getting close to customers
with immediate effect.

> Onur Akin

Onur is 35 years old, married, and hails from

Istanbul, Turkey.

Exhibition calendar
DENSO Europes After Market Sales teams will have a presence at a large number of
exhibitions and customer events across Europe in the coming months, showcasing its
continually expanding selection of OE quality parts programmes, special promotions and
customer services.
September

November

6 - 8
Poland

Intercars Show,
Warsaw

6 -7
Denmark

FTZ Fagmesse 2013,

Odense

9 - 11
UK

MechanEx,
Donington Park

9 - 10 Germany

Coparts,
Frankfurt am Main

14 - 15 Slovakia

Intercars Expo

9 - 10

Stahlgruber, Nrnberg

Germany

21 - 22 Czech Republic Intercars Expo

11 - 13 UK

MechanEx, Sandown

October

22-23 Finland

Korjaamo Trade Show

(Orum), Espoo (Helsinki)

3 - 4

UK

Group Auto, Telford

5 -6
Finland

Atoy Annual Chain Day,

Espoo (Helsinki)

12 - 13 Germany

Stahlgruber,
Sindelfingen

17

UK

23 -24 Denmark

December
6 - 7

AD Open, Kiev

ALS Trade Show

Autoparts (Eurodeal,
CaC), Copenhagen

DENSO EUROPE B.V.

Hogeweyselaan 165 | 1382 JL Weesp | The Netherlands
Tel. +31 (0)294 - 493 493 | Fax. +31 (0)294 - 417 122

www.denso-am.eu

Ukraine

> DENSO exhibits at Intercars in

Croatia last year