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and kitchen utensils. For the relaxation we have built in two single bed and one
twin size bed and for your baggage there is a built in cabinet to store your things.
In addition to that it also has foldable workspace with Wi-Fi connection. To supply
energy to the van it has two solar roof panels and two big batteries, which are
enough to power the appliances inside the campervan and proper lightings. For
outdoor activities our signature feature is we have a roof deck where you can
stargaze at night and have dinner with your love ones. Our campervan has two
foldable roofs and extra foldable table and chairs for those who are in to camping
or picnics and everything else youll need to remain independent and free during
your adventure.
Our core product is the accommodation that we offer for your relaxation
during your trip. Customers will experience luxury in our campervans and will not
feel the hassle of travelling while on the road. Plus, for those who are fond of
outdoor activities, our van has foldable roofs, tables and chairs as inclusions.
What so special about our product is that it has a roof deck which you, your
family, friends or love ones can enjoy the fresh air outside during daytime or
enjoy stargazing during the night and anything you want to do while you are in
our campervan.
LOGO:
Product specification:
Food
1. Crispy Kare-kare
This is what you get when you combine two classic Filipino dishes. You
will get the best of both worlds: the crispy and juicy meat of lechon kawali
and the delectably nutty sauce of kare-kare. This is served with bagoong.
Delish!
2. Pork and coconut milk adobo
Talking about variety, people who love creamy and spicy kicks in every
dish will surely love this cuisine. This comes with coconut milk and you
can put some peppers to add spice on your adobo.
3. Tender Pan-Fried Chicken Breasts
"First pan-fried, then baked, this will be the most tender, moist chicken you
will ever try."
4. Steamed rice
Steamed rice is a versatile staple of many different regional cuisines. It is
the backbone of a meal and fairly easy to make.
Supplier:
Nerrys Grill
Equipment
Television
Experience more accurate and natural colour four times the full hd
resolution. On their flat mounted screen television is 28 inches. Its power
consumption is 38 watts.
DVD player
Easy connectivity makes DVD essential hub of your adventure. With USB
connectivity that lets you upload performances youve recorded directly to
your digital device and share without needing to transfer them to a PC
first. It also includes a cd with a different songs of your favorites and a
song book in which you can choose your desired songs. It comes with a
microphone. Its power consumption is 10 watts.
Sound system
Enjoy your favorite music with the 10 inches high performance sub-woofer
with selectable impedance. Its power consumption is 23 watts.
Mini refrigerator
Microwave
The microwave with simple features like one-touch controls and child lock
protection. Help you to create perfectly cooked meals without the hassle.
Its dimension is 485x281x340 and rated power is 1200watts.
Hair Dryer
The Escapade campervan has a professional hair dryer that will help you
achieve salon quality results during your vacation. Its rated power is
1200watts.
Rice Cooker
High standard safety design rice cooker will help you cook your rice faster
and more convenient with 6ltr capacity. Its rated power is 450 watts.
Shower Heater
To enjoy your bath time with the water temperature of your choice, the
shower heater with 320 x 185 x 90 body dimension will satisfy you. Its
rated power is 1600 watts.
Sofa bed
The campervan has a customized sofa where you can convert it into a
bed. This is their way to maximize the space. Aside from that, the bed is a
dual purpose seat, because it can change directions. People can face
forward when driving, and face backwards when parked.
Table
The size is not that big, because they are maximizing the space. The table
can be adjusted up and down for height. When it tightens down, its as
solid as your home kitchen table, which is also great for computer work.
The table is very sturdy. It is located center the sofa where it can remove
when the sofa is converted to a bed.
Cabinet
They putted some cabinet to put your staff smooth and to be organized.
Their built in cabinet is made of narra.
Foldable table
For freebies and for outdoor activities, they putted foldable table. The size
is bigger than the table inside the campervan. It is made of lightweight
materials. This is made from plastic.
Foldable chair
They have a foldable table and yes they also have a foldable chair. That is
also made of plastic.
Spatula
Plate
Enjoy their simple but very elegant ceramic plate with a timeless appeal. It
is Microwave and warm oven-safe with 11 diameter.
Fork
They also have a stainless steel fork with traditional European design
which is perfect for everyday use.
Spoon
Knife
Chopping board
Glass
Enjoy their stylish water goblet is appropriate for everyday use. Its height
is 7.5.
Bowl
Casserole
The stainless steel casserole ideal for baked goods and roasted dishes.
Its overall dimension is 9.5"x11.5"x5.5.
Turner
The non-sticky stainless steel turner will be perfect for everyday use. Ideal
for lifting, flipping and transferring delicate foods like fish fillets, eggs and
sauted vegetables, while allowing excess fat, oil or other liquid to drain
through.
Frying pan
The ceramic non-stick frying pan with great heat conduction. Easy to use
and very convenient.
Pitcher
Tongs
Stainless steel tongs with soft, nonslip handles and comfortable thumb
rests that will make it handier. Its height is 9.
Supplier: Lumina
Linens
For extra comfort during your rest time, they had provided polyester
comforters with 1 fitted sheet, and 2 pillow cases that fit for single sized
beds.
Light bulb
LED do not have a filament, they are not damaged under circumstances
when a regular incandescent bulb would be broken. Because they are
solid, LED bulbs hold up well to jarring, bumping, shock and vibration.
Additionally, they have excellent cold weather performance. Thats why
they putted led light in their campervan.
Supplier: AKARI
Power supply
Fuel
The campervan used diesel fuel because it cost lesser than the gasoline.
Supplier: Shell
Wi-fi connection
The 3mbps internet connection is fast and reliable to perform efficiently in their
campervan. They have provided you a wifi connection so that you can chat with
your friends and family even if you are travelling. Aside from that you can do your
job if you need to send a file to your boss or co-employees.
Supplier: Pldt
Socket
To supply energy to the equipment they had installed socket for your
connection.
Supplier: Kuryente trading
Solar generator
The solar generator comes with two 100 watts solar panel. This generator
can supply all the equipment inside the campervan. This includes 200
amp hour battery bank for long run time 30 mp Charge Controller For
Fast, Reliable Charging, Rugged & Portable Case.
Battery
They have provided extra battery for the campervan in case of battery
malfunction.
Supplier: MOTOLITE
Water Supply
Water Tank
To supply water for the campervan users, they had provided a 70L fresh
water tank made of non-toxic material. Comes complete with screws and
accessories for installation and can be installed vertically or horizontally.
Water inlet pipe size is 38mm and the size of tank is70cm long x 47cm
wide x 24cm high.
Office Supplies
Ball pen
Push type black ink ball pen in matt satin finish anodized aluminum barrel.
Size: 15cm x 43cm
An ultra white, advance ink lock system copier paper that is well suited
for businesses that print and photocopy documents in large quantities. It is
also 99.99% jam free, high opacity which you can print on both sides
without any of the text showing through on the other side. Long-lasting
that can last at least 100 years. Size: 8.5 x 14
An ultra white, advance ink lock system copier paper that is well suited
for businesses that print and photocopy documents in large quantities. It is
also 99.99% jam free, high opacity which you can print on both sides
without any of the text showing through on the other side. Long-lasting
that can last at least 100 years. Size: 8.5 x 11
Long Envelope
Plain natural card finish which can be written on, printed on and etc. A
really versatile material that gives a really stylish finish. Size: 10 x 14
Short Envelope
Plain natural card finish which can be written on, printed on and etc. A
really versatile material that gives a really stylish finish. Size: 9 x 12
Long Folder
Made from durable grade stock formulated to stand up to wear and tear. It
is made of recycled material. Size: 8.5 x 14
Short Folder
Made from durable grade stock formulated to stand up to wear and tear. It
is made of recycled material. Size: 8.5 x 11
Produce affordable, lab quality color photos and everyday documents with
low-cost Original HP ink cartridges designed with fraud protection and
smart low-ink alerts to deliver worry-free performance and consistent
results you can count on.
Produce affordable, lab quality color photos and everyday documents with
low-cost Original HP ink cartridges designed with fraud protection and
smart low-ink alerts to deliver worry-free performance and consistent
results you can count on.
Pencil
Mongol pencil for office use which is known for being hard and light. It is
classified into three grade levels determined by the thickness and graphite
content of the pencil with number 1 as the softest and 3 as the thickest.
Black Toner
A high-capacity black toner that produces rich, dark text and yields up to
3,400 pages.
Colored Toner
Magenta, yellow and cyan toner creates vibrant prints that yields up to
2,900 pages.
Office Equipments
Aircon
LGs Single Split Inverter cutting edge technology is reliable, durable and
yet reduces energy consumption, noise and vibration. Designed with
environment in mind, it adopts R410A refrigerant which is zero Ozone
depletion potential. This greener operation comes with innovative airflow
design which makes the worlds quietest, coolest, most pleasant and
comfortable indoor air conditioning solution.
Brand: LG
Supplier: ABENSON
CCTV
Intended for the house or office, Sentrys EN-6008A 8-Channel DVR with 4
Indoor/Outdoor & 2 Dome CCTV offers you a whole surveillance kit to
improve your security. With this particular full pentaplex operation DVR, it
is possible to simultaneously view the live feed, review saved files,
program/edit the machine and camera settings, and remotely get access
to it without needing to stop recording.
Supplier: FOSCA
Computer Set
HP PAV 550 165D 22IN LED, Core i3-6100 4GB DDR3 is now partnered
with Microsoft so you can take your projects to a whole new level. Do
something huge. Bend the rules. Advanced graphics which provide a great
experience for entertainment, graphics and more. Dual displays perfect for
productivity which makes multitasking easier. With up to 3TB of additional
storage space, you can save more files, music, videos and photos.
Operating system is WINDOWS 10. Includes wireless keyboard and
mouse. Dimensions: 6.5 x 14.88 x 14.33 in Weight: 15.77 lb
Water Dispenser
Whether a hot drink or a cold drink the Dowell WDS 59 is all you need. It
has both hot and cold function dripping receptor. It has a built in light
indicator with adjustable temperature and controller, 304 steel pipe
connector, 100% copper magnetic winding, 304 stainless tank, high speed
cooling system and silent type compressor.
Brand: Dowell
Supplier: ABENSON
Xerox Machine
guests. First is the labor. Finding, training, scheduling, and managing staff is an
ongoing process. Controlling the labor costs is very important and can be a daily
struggle without a great team. In order to overcome that problem the company
aims to find a great team to keep the business going. Another is cost control. In
order to avoid circumstances like theft of money and product from guests and
staff, the manager or the person in charge should be aware. The invoices should
be checked and make sure that they are charged correctly. The inventories must
be in line for everything from paper, goods to linens to foods. Also the company
might receive complaints from the customers. This is where customer satisfaction
enters. It is normal but the company assures that they will notice every complaint
that will receive and fix the issues as soon as possible.
Cleanliness is one of the major problems that the company might face as
what they offer in accommodation. They cannot assure that all the guests who
will enter the van will leave it as clean as when they enter it. So the duty of the
staff is to maintain the cleanliness of the van, every part of it to avoid complaints
from the guests. Lastly is the comfortability of the guests. Accommodation is what
the company offers. Their aim is to provide comfort for the guests during their
trip. It is the major problem that they will face. If they failed to give the comfort the
guests need, they might lose them. In able to solve that problem, the company
should always check the maintenance of the van especially before the start of the
trip. Make sure to have tools in case of emergency for everyones safety. Also
the equipments inside the van should be checked regularly. The appliances too,
check if they are working properly. Especially the beds, linens, pillows, make sure
they are free from bed bugs for the comfort of the guests while sleeping.
Problems are just around the corner but with proper thinking and understanding,
all things can be solved.
V. Competition
In the business industry, there will be always rivalry or competition. The
Escapade Campervans possible competitions are the travel agencies and hotels.
The advantage of a travel agency is that they offer package tours that are less
hassle for the travelers. Sometimes, they also have accommodations as
inclusion for the package. They also offer transportation and itineraries. While in
hotels what they have amongst us is the type of rooms they offer, the room
service, and the amenities that can be found in a normal hotel. What the
Escapade Campervans have against those competitors is the unique experience
that their clients will have. In travel agencies, there is fixed itinerary which the
tourist will follow. They are only given allotted time to visit one attraction while if
they rent our campervan, they have the freedom to choose their destination
anytime they want to. They can enjoy the destination as long they want. For the
advantage in hotels, the campervan is two in one (2 in 1) which offers both
accommodation and transportation at the same time. The clients will feel relaxed
at the same time they can have an overview of the beautiful sceneries while the
van is moving.
VII. TECHNOLOGY
The increased use of high technology has made an impact on everything
on Escapade campervan. They have extravagant equipment that surely will fit
your needs. The modernized motor home of Escapade has a Wi-Fi Connection
which is consider a basic need that a human must have on their daily lives. Aside
from that they have cooking equipment which the customers will use while having
a trip. They have also a high standard television, a DVD player and a karaoke in
which they can sing lively with their family or friends these addends your
enjoyment while having a vacation. The equipment that escapade has is surely a
high technology.
customized and even the exterior design is uniquely painted by the local artists.
But to have a patent there are lots of requirements to be done or accomplished.
X. TARGET MARKET
a. Total addressable market or potential market
A good location is important to the success of a business. The company
decided to establish their business in Manila. Manila is the capital and secondlargest city of the Philippines and one of 16 cities that comprise Metro Manila
with an overall population estimated at 12 million in 2014.
Establishing a
TOTAL:
24.00
TOTAL:
5,595.01
1,128
6,723.01
c. Promotion
C1. Packaging
The design of the campervan of Escapade features the different
attractions in the Philippines. This is personally painted by local artists. While the
interior design of the van is similar to the ambience of a hotel.
C2. Advertising
To promote their business they are using social media and even
commercial advertisement. They will use this kind of advertisement for them to
attract more customers especially the netizens. For the foreigners they can visit
the website of Escapade campervan.
C3. Public relations
As an organization the Escapade wont stop in obtaining sales, but
everything will involve sales. In part of this they came up with the idea of
sponsoring fun runs in Manila area. In that way they can attract possible
customers. They give free bottled waters for the participants and for the
champion they will give free experience of travel in their campervans good for
two persons. Along NCR area only.
Mostly when you go on a trip youll think of the things youll need before
you go on a travel. These are the things that are mostly needed by a traveler
and Escapade campervan really fits on the Things that you need on trip
because campervan is a transportation and at the same time an accommodation
that includes recreation and entertainment.
D. Distribution
a. Direct
The Escapade Campervan customers can avail the products that the company
offers by visiting our main office. They can inquire about the product directly to
the owners. Also they can have a view of the campervan to see if they really like
the product. This will give the customers the chance to decide well in availing
the product.
b. Manufacturers Representative
E. Strategic Alliances
b. Management Team
General Manager
Accounting staff
Customer Service
year 1
7,423,858
.66
year 2
7,795,051
.59
year 3
8,184,804
.17
year 4
8,594,044
.38
year 5
9,023,746
.60
22,428.56
4
22,428.56
4
22,428.56
4
22,428.56
4
22,428.56
4
day
Escapade Campervan forecast their sales for the next 5 years of
operation. The company computed their mark-up price which is P5, 607.14 and
become the basis of their average sales per day multiply to their target number of
customer per day.
estimated total sales per year were computed by multiplying their operating days to
average sales per day as shown above. Total sales per year on Year 2 to Year 5
were computed by adding 5% to sales of preceding year.
B. Personnel Plan
Salary and Bonus:
POSITION
General Manager
Marketing and Sales Staff
Financial Staff
Customer Service
QUANTITY
1
1
1
1
SALARY
PER
MONTH
20,000.00
12,000.00
12,000.00
12,000.00
SALARY
PER
ANNUM
240,000.00
144,000.00
144,000.00
144,000.00
13TH
MONTH
PAY
20,000.00
12,000.00
12,000.00
12,000.00
56,000.00
672,000.0
0
philhealth
3000.00
sss
6000.00
pagibig
4440.00
tax
28,800.00
1,800.00
1,800.00
1,800.00
8,400.00
4,800.00
4,800.00
4,800.00
20,400.00
2,520.00
2,520.00
2,520.00
12,000.00
17,280.00
17,280.00
17,280.00
80,640.00
TOTAL
56,000.00
Deductions:
POSITION
General Manager
Marketing and Sales
Staff
Financial Staff
Customer Service
TOTAL
4,840,935.68
484,093.57
Food
and
Beverag
e
Gasoline
Expense
Gross Profit
Less: Operating
Expenses
Pag-ibig
Contribution
Expense
Philhealth
Contribution
Expense
SSS Contribution
Expense
Salaries and
Wages
Supplies
Expense
Business Permit
and Licenses
Utilities
Expense
Customizing
of Van
Rent
Expense
Repair and
Maintenance
Telephone
Expense
Installation
Expense
Advertising
Expense
Depreciation
Expense
NET
INCOME
341,665.60
393,559.92
1,219,319.09
3,621,616.59
12,000
8,400
20,400
388,800
5,000
15,000
60,000
180,000
180,000
35,000
14,400
10,000
30,000
360,000
1,319,000
2,302,616.59
The
difference of gross sales and cost of sales is the gross profit of the company
amounting to P3,621,616.59. Escapade spend P1,319,000 for their operating
expenses. After deducting the operating expense to their gross profit, they come up
with a net income of P2,302,616.59.
4,690,935.68
-484,093.57
-393,559.92
-341,665.60
-30,000
-388,800
-10,000
-60,000
-14,400
-90,000
-15,000
-180,000
-35,000
-66,357
-40,800
-82,000
2,459,259.59
1,500,000
-187,441.00
-66,100
-19,876
toiletries
Purchase of Power supplies,
lightings and water supply
Payment for customizing the
van
Payment for amortization of
campervan
Downpayment for
Campervan
Net cash flow from investing
activities
-77,821
-180,000
-620,000
-500,000
-151,238
2,308,021.95
For a period of one year, Escapade Company has the following transactions
regarding the flow of their cash balances. The company has done two kinds of
activities. For their operating activities, they had a cash sales of P4,690,935.68. It
is to be deducted by different operating expenses and cost of sales that is shown
above. Next is the cash flow from their investing activities. With 1,500,000 cash
contributed capital of the partners, they purchase furniture and fixtures, equipment,
kitchen utensils and toiletries, power and water supplies and lightings that is to be
part of their long term investment to be placed on their campervan. The down
payment of the van and its 12 month payment of amortization are also deducted to
their cash capital balances. The partners decided not to engage in any financing
activities because they have enough resources. The sum of the cash from their
E. Balance Sheet
CAMPERVAN ESACPADE
STATEMENT OF FINANCIAL POSITION
For the year ended December 31, 2015
ASSETS:
Cash
Accounts
Receivable
Prepaid Rent
Vehicle
(Campervan)
Less: Accumulated
Depreciation
Furnitures and
Fixtures
Equipments
Office Equipment
Office Furnitures
and Fixtures
Office Supplies
Kitchen Utensils
Toiletries
Power Supplies and
Lightings
Water Supply
TOTAL ASSETS
Liabilities:
Accounts Payable
2,308,021.95
150,000.00
90,000.00
3,600,000
-360,000
3,240,000.00
187,441.00
66,100.00
178,500.00
31,000.00
15,857.45
11,193.00
8,683.00
74,982.78
2,837.86
6,364,617.04
2,562,000.00
Owner's Capital
Reano, Capital
(20%)
Hernandez, Capital
(20%)
Guevarra, Capital
(20%)
Francisco, Capital
(20%)
Manzanilla, Capital
(20%)
Net Income
TOTAL
LIABILITIES AND
EQUITY
300,000.00
300,000
300,000
300,000
300,000
2,302,616.59
6,364,617.04
remaining balance of the van and some of the office equipment of the company.
The van is to be paid within 5 years with a P500,000 down payment. The monthly
amortization of the van is 51,667.67 (3,100,000/60 months). After deducting the 12
month payment, the van has a remaining balance of 2,480,000. Office equipment
on account totaled P164,000 and to be paid for a period of 2 years. As of this year,
the remaining balance of the equipment is P82,000. To start up the business, the
partners agreed to contribute P300,000 each for their capital. During the year, no
personal withdrawal from the partners has been made and the net income of the
company based on their statement of profit and loss amount to P2,302,616.59. The
companys total liability and equity is 6,364,617.04.
F. Use of funds
Total Contributed Capital: P1,500,000
ACTIVITIES
Down Payment for Campervan
Purchase of furniture and fixtures
Purchase of equipment
Purchase of kitchen utensils and toiletries
Purchase of Power supplies, lightings and water supply
Payment for customizing the van
Purchase of supplies, equipment and furniture and fixtures
AMOUNT
P500,000.00
P187,441.00
P66,100.00
P19,876.00
P77,820.64
P180,000.00
P66,357.00
P90,000.00
P1,187,594.64