Professional Documents
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TECHNIQUES
DIMITRI DIDI
GABRIEL SEPANIA
ILHAM AKBAR
KANIA PUTRI ZAKIRA
REVA PRIYANDI
6 COMMON PROPAGANDA
TECHNIQUES
1. Transfer
2. Bandwagon
3. Plain Folks
4. Name Calling
5. Testimonial
6. Glittering Generalities
1. TRANSFER
Propagandist often employ symbols to stir our emotions and win our
approval
2. BANDWAGON
bandwagon
bandwan/
noun
1. a wagon used for carrying a band in a parade or procession.
2. a particular activity or cause that has suddenly become
fashionable or popular
Bandwagon Propaganda
Techniques that used for propaganda, which tries to persuade other
people to do the same things
METHODS OF BANDWAGON
PROPAGANDA
Make it appear that people who has joined earlier are getting
significant advantages
Showing who joined earlier will be better off and will have
great advantages for their lives
Showing that people who has joined the propaganda are
much better than others who hasnt
Using colorful and brightcolor designs, that could make
everyone who sees recognize and attracted to the
propaganda
EXAMPLE OF BANDWAGON
PROPAGANDA
3. PLAIN FOLKS
4. NAME CALLING
Penggunaan Bahasa atau kata yang bersifat menghina atau
membawa konotasi negative terhadap lawan
Name-Calling mengarah ke merendahkan lawan
Sering digunakan dalam dunia politik atau dalam masa
perang
Tujuan dari propaganda ini untuk memberikan citra negatif
untuk lawan
Dalam masa perang, propaganda ini bertujuan untuk
memberikan ajakan ke masyarakat luas dan memberikan
citra negatif bagi yang tidak mengikuti ajakan tersebut
5. TESTIMONIAL
a formal statement testifying to someone's character and
qualifications.
a public tribute to someone and to their achievements.
a recommendation of the character, ability, etc, of a
personorofthequalityofaconsumerproductorservice,
byapersonwhoseopinionisvalued
6. GLITTERING GENERALITIES
METHODS OF GLITTERING
GENERALITIES
Use attractive, but vague words that make speeches and other
communications sound good, but in practice say nothing in
particular.
Use linguistic patterns such as alliteration, metaphor and
reversals that turn your words into poetry that flows and rhymes
in hypnotic patterns.
Use words that appeal to values, which often themselves are
related to triggering of powerful emotions.
A common element of glittering generalities are intangible
nouns that embody ideals, such as dignity, freedom, fame,
integrity, justice, love and respect.