Professional Documents
Culture Documents
MEDICION
GENERAL DE
AUDIENCIA
RADIAL
OCTUBRE 2015
Dr. Carlos Mello Moyano
Lic. Paula Mello
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
SUMARIO
PAG.
CAPITULO l : METODO
OBJETIVOS Y METODO
UNIVERSO Y MUESTRA
CAPITULO II : RESULTADOS
RESULTADOS GENERALES
RATING TOTAL POR HORAS Y LUGAR DE ESCUCHA
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
COBERTURA SEMANAL
25
26
27
SABADO Y DOMINGO
51
75
LUNES A VIERNES
76
SABADO Y DOMINGO
77
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OBJETIVO GENERAL
Cuantificar la escucha de radios en Montevideo y Zona Metropolitana (La Paz, Las Piedras, Pando,
Ciudad de la Costa y Ciudad del Plata).
METODO
* Entre el 30 de setiembre y el 14 de noviembre se realizaron 2500 entrevistas individuales
(domiciliarias o en lugares de trabajo) a personas de ambos sexos, mayores de 12 aos.
* La distribucin por sexo, tramos de edades y zonas fue representativa de la poblacin Concierto
Urbana de Montevideo y Zona Metropolitana.
* Estas 2500 entrevistas se dividieron en dos submuestras homogneas de 1250 casos (lunes/viernes
y sbado/domingo) y a su vez cada una de estas se subdividi en 625 casos efectuados de 9.00 a
13.59 hs. y 625 de 14.00 a 18.59 hs.
* En cada entrevista se relev la escucha coincidental y la declarada en las 24 hs. anteriores
* Para el clculo de la COBERTURA se conform una submuestra de 270 casos basndose en las
variables
sexo, edad
y zona
de residencia.
* Estas personas
fueron
visitadas
en dos oportunidades : en la primera de ellas se relev la escucha
de las ltimas 24 durante el fin de semana y en la segunda se le reaplic el cuestionario durante un
da de semana.
DEFINICION DE TERMINOS
* RATING : porcentaje de la muestra que dice haber escuchado a la emisora X.
: cantidad
personasdeque
dicho rating
* AUDIENCIA
SHARE : cociente
de lade
audiencia
la emisora
X representa.
y el total de la audiencia del medio radio,
correspondiente a ese intervalo de tiempo.
* COBERTURA : es el total de las personas contactadas por lo menos una vez por esa emisora
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
UNIVERSO
MVD
MASC
54334
117689
89235
73950
68803
98907
502918
12 A 17
18 A 29
30 A 39
40 A 49
50 A 59
60 O MAS
TOTAL
FEM
52130
125867
95966
82895
82476
163034
602368
TOTAL
106464
243556
185201
156845
151279
261941
1105286
ZONA METROPOLITANA
MASC
FEM
TOTAL
12120 11640.6 23760.6
20936 21257.2 42193.2
16752
18234
34986
15198
16454
31652
12940
14182
27122
15985
23278
39263
93931 105045.8 198976.8
TOTAL
MASC
FEM
TOTAL
66454 63770.6 130224.6
138625 147124.2 285749.2
105987 114200
220187
89148
99349
188497
81743
96658
178401
114892 186312 301204
596849 707413.8 1304262.8
ZONA METROPOLITANA
MASC
FEM
TOTAL
24
20
44
40
40
80
28
36
64
24
36
60
24
32
56
32
44
76
172
208
380
MASC
128
268
200
160
160
220
1136
TOTAL
FEM
120
280
220
196
192
356
1364
TOTAL
248
548
420
356
352
576
2500
MASC
11.3
23.6
17.6
14.1
14.1
19.4
100.0
TOTAL
FEM
8.8
20.5
16.1
14.4
14.1
26.1
100.0
TOTAL
9.9
21.9
16.8
14.2
14.1
23.0
100.0
TOTAL
MASC
5.2
15.1
21.3
23.2
16.9
14.0
4.4
100.0
FEM
4.8
13.2
19.6
22.4
20.0
14.3
5.8
100.0
TOTAL
5.0
14.0
20.4
22.7
18.6
14.2
5.2
100.0
12 A 17
18 A 29
30 A 39
40 A 49
50 A 59
60 O MAS
TOTAL
FEM
100
240
184
160
160
312
1156
TOTAL
204
468
356
296
296
500
2120
12 A 17
18 A 29
30 A 39
40 A 49
50 A 59
60 O MAS
TOTAL
FEM
8.7
20.8
15.9
13.8
13.8
27.0
100.0
TOTAL
9.6
22.1
16.8
14.0
14.0
23.6
100.0
ZONA METROPOLITANA
MASC
FEM
TOTAL
14.0
9.6
11.6
23.3
19.2
21.1
16.3
17.3
16.8
14.0
17.3
15.8
14.0
15.4
14.7
18.6
21.2
20.0
100.0
100.0
100.0
MVD
MASC
5.0
14.6
19.5
23.7
17.6
14.7
4.9
100.0
FEM
4.8
11.1
18.0
21.9
22.0
15.8
6.4
100.0
TOTAL
4.9
12.7
18.7
22.7
20.0
15.3
5.7
100.0
ZONA METROPOLITANA
MASC
FEM
TOTAL
6.4
4.3
5.3
17.4
25.0
21.6
31.4
28.4
29.7
20.3
25.0
22.9
12.8
9.1
10.8
9.9
5.8
7.6
1.7
2.4
2.1
100.0
100.0
100.0
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LUNES A
VIERNES
SABADO Y
DOMINGO
LUNES A
DOMINGO
00 A 10
10 11
11 12
12 13
13 14
14 15
15 16
16 17
17 18
18 - 19
19 A 24
1250
1246
1272
1337
1409
1457
1486
1579
1666
1715
1752
1250
1254
1228
1163
1091
1043
1014
921
834
785
748
2500
2500
2500
2500
2500
2500
2500
2500
2500
2500
2500
MARGEN DE
ERROR +-
700
800
1000
1200
1500
1800
2000
2500
3.7
3.5
3.2
2.9
2.6
2.4
2.2
2
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LUNES A
VIERNES
SABADO Y
DOMINGO
LUNES A
DOMINGO
00 - 06
5.5
4.3
AUTO
TRAB
MP3/CEL OTROS
5.1
4.2
0.1
1.0
0.1
1.3
15.2
0.7
AUTO
TRAB
MP3/CEL
OTROS
0.1
3.4
0.1
0.6
0.0
0.1
0.8
16.5
0.9
5.3
0.2
0.3
06 - 12
33.8
23.1
30.7
16.0
12 - 18
41.1
30.1
37.9
15.7
1.5
22.3
0.7
1.0
20.4
1.7
6.6
0.5
1.0
18 - 24
19.1
15.7
18.1
10.5
1.6
5.5
0.6
0.9
11.0
1.3
2.3
0.2
1.0
24.8
26.2
18.3
18.5
23.0
24.0
11.6
12.7
1.1
1.2
11.0
11.0
0.5
0.7
0.7
0.8
12.8
12.9
1.0
1.1
3.7
4.0
0.2
0.2
0.6
0.4
28.0
26.7
20.1
20.2
25.8
24.8
13.3
12.0
1.4
1.2
12.0
12.0
0.7
0.9
0.8
0.7
14.7
14.2
1.2
1.2
3.4
3.9
0.3
0.5
0.7
0.5
27.5
26.4
21.4
21.9
25.8
25.1
12.7
14.4
1.4
1.3
11.9
9.4
0.7
0.7
1.0
0.8
14.6
16.3
1.0
1.2
4.6
3.4
0.5
0.3
0.8
0.8
27.3
25.3
23.5
20.8
26.2
24.0
15.4
13.2
1.1
0.9
9.5
9.7
0.8
0.7
0.6
0.8
16.7
15.0
0.8
0.7
5.0
3.9
0.3
0.5
0.7
0.7
25.8
25.8
20.8
22.5
24.4
24.8
14.4
15.5
0.8
1.1
9.6
8.5
0.8
0.8
0.4
0.5
16.1
16.3
0.6
0.7
3.5
3.9
0.3
0.4
0.4
0.4
26.0
21.5
24.7
14.5
0.6
9.9
0.3
0.8
14.5
0.7
5.3
0.3
0.7
21.6
18.4
20.7
12.5
0.6
7.8
0.3
0.5
14.2
0.3
3.2
0.2
0.5
22.5
19.8
21.2
14.0
0.6
7.1
0.1
0.6
15.1
0.5
3.7
0.1
0.4
20.2
17.3
18.9
12.5
0.4
6.4
0.2
0.4
13.0
0.3
3.2
0.1
0.6
13.3
11.1
12.6
9.9
0.5
2.6
0.1
0.1
8.8
0.5
1.6
0.1
0.1
17.3
15.4
16.8
13.5
0.4
3.0
0.2
0.2
12.6
0.3
2.1
0.2
0.2
21.6
18.6
20.2
17.6
2.3
1.2
0.1
0.4
16.5
1.0
0.9
0.0
0.2
21.0
18.3
19.8
17.9
0.5
2.1
0.1
0.4
16.2
0.7
1.0
0.1
0.4
21.3
18.7
19.9
16.9
1.0
2.6
0.3
0.5
16.4
0.6
1.3
0.1
0.3
21.6
18.2
20.3
13.4
1.0
6.2
0.4
0.5
13.5
0.5
3.4
0.2
0.6
19.9
17.0
18.6
12.8
0.8
5.5
0.2
0.6
12.4
1.0
2.9
0.1
0.5
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19.1
16.3
17.8
11.2
0.9
6.3
0.3
0.5
12.0
0.7
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2.9
0.2
0.6
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01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
Prom. emite
CX4 RURAL
0.5
0.4
0.4
0.2
0.2
0.1
0.3
0.3
0.2
0.4
0.4
0.4
0.3
0.3
0.1
0.1
0.4
0.4
0.6
0.3
0.3
0.1
0.0
0.1
0.1
0.2
0.3
0.1
0.3
0.3
0.3
CX6 CLSICA
0.1
0.1
0.1
0.1
0.0
0.1
0.0
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
CX8 SARANDI
0.3
0.2
0.1
0.1
0.1
0.2
0.2
1.2
2.4
2.9
3.3
3.0
2.4
2.5
2.2
1.6
1.3
1.2
1.1
0.7
1.4
0.6
0.5
0.2
0.2
0.3
0.3
0.4
1.1
1.4
1.1
CX10 CONTINENTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX12 ORIENTAL
0.3
0.2
0.1
0.1
0.0
0.1
0.1
0.1
0.3
0.4
0.6
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.5
0.5
0.4
0.4
0.3
0.2
0.2
0.3
0.4
0.3
0.3
0.4
0.3
CX14 EL ESPECTADOR
0.7
0.6
0.0
0.0
0.0
0.2
0.3
0.5
0.7
0.6
0.8
0.8
0.5
0.6
0.6
0.5
0.6
0.5
0.4
0.2
0.5
0.2
0.3
0.4
0.3
0.5
0.7
0.4
0.4
0.5
0.5
CX16 CARVE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.2
0.3
0.3
0.2
0.4
0.1
0.1
0.1
0.2
0.1
0.2
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.3
0.4
0.9
0.9
1.1
1.3
0.8
1.4
1.1
1.4
1.1
1.2
1.1
1.2
0.8
0.8
0.5
0.4
0.6
0.4
0.6
0.7
0.9
0.7
CX20 MONTECARLO
1.0
0.8
0.7
0.4
0.3
0.5
0.6
1.4
3.0
4.0
4.8
5.2
5.2
3.9
4.5
3.2
2.8
2.3
2.0
1.8
2.8
1.4
1.1
1.0
1.0
1.0
1.0
1.1
2.1
2.6
2.1
CX22 UNIVERSAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.3
0.6
0.5
0.5
0.4
0.5
0.3
0.3
0.5
0.9
1.1
0.6
1.1
0.6
0.3
0.3
0.2
0.1
0.4
0.3
0.5
0.3
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.3
0.3
0.5
0.2
0.4
0.5
0.5
0.5
0.5
0.5
0.5
0.2
0.3
0.1
0.0
0.0
0.0
0.1
0.2
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.2
0.1
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
CX28 IMPARCIAL
0.1
0.1
0.2
0.2
0.2
0.5
0.2
0.3
0.2
0.2
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.1
0.1
CX30 NACIONAL
0.1
0.2
0.1
0.1
0.0
0.0
0.1
0.2
0.2
0.1
0.1
0.2
0.2
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
CX32 MUNDO
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX36 CENTENARIO
0.5
0.4
0.3
0.2
0.2
0.1
0.3
0.3
0.5
0.4
0.3
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX40 FENIX
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.1
0.2
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.1
0.1
0.1
CX42 C. DE MDEO.
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX44 AM LIBRE
0.0
0.0
0.0
0.0
0.6
0.7
0.2
0.5
0.2
0.2
0.3
0.2
0.1
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
CX46 AMERICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.1
0.2
0.1
0.1
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX48 CRISTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX58 CLARIN
0.3
0.2
0.2
0.2
0.1
0.3
0.2
0.2
0.3
0.5
0.6
0.7
0.6
0.5
0.5
0.4
0.4
0.5
0.5
0.4
0.5
0.4
0.3
0.3
0.5
0.4
0.3
0.4
0.4
0.4
0.4
OTRAS AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
ZAPPING EN AM
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
AM SIN IDENTIFICAR
0.1
0.4
0.6
0.5
0.5
0.3
0.4
0.5
0.5
0.6
0.5
0.4
0.5
0.5
0.4
0.3
0.3
0.5
0.6
0.4
0.4
0.5
0.5
0.4
0.2
0.4
0.2
0.4
0.4
0.4
0.4
SUBTOTAL AM
4.0
3.5
2.8
2.0
2.2
3.0
2.9
5.4
11.7
9.4
9.0
8.6
9.0
7.9
9.3
6.7
5.1
4.1
3.8
4.5
4.6
4.8
7.1
8.5
7.6
6.4
4.7
3.4
3.7
5.0
5.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
23.0 28.9
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
88.3 LACOSTA
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.3
0.3
0.5
0.6
0.3
0.6
0.6
0.5
0.5
0.5
0.6
0.5
0.6
0.4
0.4
0.4
0.3
0.2
0.4
0.3
0.4
90.3 OLDIES
0.2
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.5
0.9
1.2
1.4
0.7
1.3
1.3
1.4
1.3
1.3
1.0
1.3
1.0
0.6
0.5
0.4
0.3
0.4
0.5
0.6
0.8
91.1 RADIOFUTURA
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.4
0.5
0.7
1.0
1.1
0.6
1.1
1.0
1.1
1.3
1.2
1.0
1.1
0.9
0.9
0.8
0.8
0.6
0.5
0.8
0.7
0.8
91.9 DISNEY
0.2
0.3
0.1
0.1
0.1
0.2
0.2
0.3
0.9
1.3
2.3
2.9
2.8
1.7
3.1
3.5
3.1
2.5
2.4
2.2
2.8
1.9
1.7
1.0
1.0
0.7
0.4
1.1
1.5
1.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.3
0.3
0.3
0.2
0.3
0.3
0.3
0.2
0.2
0.2
0.3
0.2
0.2
0.2
0.1
0.0
0.0
0.1
0.1
0.2
93.1 INOLVIDABLE
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.9
2.1
2.5
2.5
1.4
2.1
2.3
2.5
2.6
2.4
2.3
2.4
1.9
1.5
1.3
1.1
0.8
0.3
1.2
1.2
1.6
93.9 OCEANO
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.3
0.7
3.4
4.2
4.4
3.9
2.8
3.9
3.4
3.4
3.4
3.3
3.4
3.5
2.4
1.4
0.8
0.5
0.3
0.3
0.9
1.8
2.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.2
0.4
0.9
1.4
1.6
0.7
1.4
1.4
1.5
1.5
1.3
1.2
1.4
0.9
0.7
0.4
0.4
0.3
0.2
0.5
0.7
0.9
96.3 ALFA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.2
0.1
0.2
0.2
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.0
0.1
0.0
0.0
0.1
0.1
0.1
97.1 BABEL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.1
97.9 M24
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.3
0.3
0.8
1.3
1.5
1.4
0.9
1.1
0.8
0.8
0.8
0.7
0.7
0.8
0.6
0.5
0.2
0.1
0.0
0.1
0.3
0.5
0.7
98.7 DIAMANTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.2
0.1
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.2
0.1
0.2
100.3 AIRE
1.1
0.8
0.6
0.5
0.5
0.5
0.7
0.6
0.9
1.6
2.8
3.6
4.3
2.3
3.9
3.7
3.6
3.5
3.3
3.6
3.6
3.5
2.9
2.5
2.4
2.0
1.7
2.5
2.3
2.8
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.2
0.2
0.4
0.2
0.3
0.2
0.2
0.2
0.1
0.1
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.1
101.9 AZUL
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.4
0.7
1.0
1.0
1.1
0.7
1.2
1.3
2.2
4.2
5.2
5.2
3.2
4.2
1.8
0.6
0.3
0.2
0.0
1.2
1.3
1.7
102.9 TOTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.6
1.3
1.8
1.7
1.3
1.2
1.1
0.5
0.6
0.4
0.5
0.5
0.6
0.5
0.4
0.2
0.0
0.0
0.0
0.2
0.5
0.6
103.7 LATINA
0.3
0.1
0.1
0.1
0.2
0.2
0.2
0.4
1.0
1.4
2.4
2.8
2.8
1.8
2.8
2.6
2.4
2.2
2.2
1.8
2.3
1.7
1.0
0.8
0.8
0.7
0.6
0.9
1.3
1.7
104.3 RADIOCERO
0.2
0.2
0.1
0.1
0.1
0.2
0.1
0.3
0.6
1.0
1.1
1.5
1.3
1.0
1.3
1.4
1.2
1.4
1.3
1.2
1.3
0.9
1.0
0.4
0.3
0.4
0.3
0.6
0.7
0.9
104.9 METROPOLIS
0.5
0.4
0.2
0.2
0.2
0.1
0.3
0.2
0.5
0.8
1.7
1.9
2.0
1.2
2.0
2.1
1.7
1.6
1.3
1.2
1.7
1.2
1.3
1.0
0.6
0.6
0.5
0.9
1.0
1.2
105.9 GALAXIA
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.6
1.0
1.4
1.6
1.4
1.1
1.3
1.0
0.9
1.0
0.9
0.8
1.0
0.7
0.6
0.3
0.2
0.2
0.1
0.3
0.6
0.8
106.7 LA LEY
0.3
0.3
0.2
0.2
0.1
0.2
0.2
0.4
0.4
0.7
0.9
1.1
1.3
0.8
1.2
1.4
1.6
1.5
1.4
1.4
1.4
1.2
0.8
1.0
1.0
0.8
0.5
0.9
0.8
1.0
OTRAS FM
0.0
0.0
0.0
0.0
0.1
0.2
0.1
0.2
0.3
0.5
0.8
0.7
0.7
0.5
0.8
0.8
0.7
0.8
0.7
0.7
0.7
0.5
0.4
0.3
0.4
0.3
0.2
0.3
0.4
0.5
ZAPPING EN FM
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.3
0.1
0.3
0.4
0.3
0.4
0.5
0.5
0.4
0.4
0.2
0.1
0.1
0.1
0.1
0.2
0.2
0.2
FM SIN IDENTIFICAR
0.1
0.1
0.1
0.0
0.0
0.2
0.1
0.6
1.1
1.8
1.4
1.8
1.9
1.4
1.7
1.5
1.5
1.6
1.7
1.5
1.6
1.4
1.1
0.8
0.6
0.6
0.4
0.8
1.0
1.3
SUBTOTAL FM
3.6
2.9
1.8
1.4
1.6
2.1
2.2
4.4
6.0 13.4
16.3 20.9
7.6
6.4
4.7
3.4
3.7
5.0
5.1
23.0 28.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
0.3
0.6
0.7
1.5
0.1
1.5
1.8
0.0
0.7
0.1
0.1
0.5
0.1
0.1
2.3
0.1
1.3
0.5
1.3
0.7
1.0
0.6
0.8
0.4
0.2
1.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
CX4 RURAL
0.5
0.5
0.6
0.2
0.2
0.2
0.3
0.3
0.2
0.5
0.5
0.5
0.4
0.4
0.1
0.1
0.5
0.5
0.8
0.4
0.4
0.1
0.1
0.2
0.2
0.3
0.4
0.2
0.3
0.3
CX6 CLSICA
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.1
CX8 SARANDI
0.4
0.2
0.2
0.1
0.1
0.2
0.2
1.4
3.0
3.5
3.9
3.4
2.7
3.0
2.6
2.0
1.6
1.5
1.4
0.8
1.7
0.7
0.5
0.2
0.2
0.3
0.4
0.4
1.3
1.7
CX10 CONTINENTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
CX12 ORIENTAL
0.3
0.2
0.1
0.1
0.0
0.2
0.1
0.2
0.3
0.6
0.7
0.7
0.6
0.5
0.6
0.5
0.3
0.3
0.4
0.5
0.4
0.4
0.2
0.2
0.2
0.3
0.5
0.3
0.3
0.4
CX14 EL ESPECTADOR
0.8
0.9
0.0
0.0
0.0
0.2
0.3
0.6
0.9
0.7
0.8
0.6
0.3
0.7
0.6
0.4
0.5
0.5
0.4
0.2
0.4
0.2
0.2
0.3
0.3
0.5
0.8
0.4
0.5
0.5
CX16 CARVE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.3
0.4
0.2
0.4
0.1
0.1
0.1
0.2
0.1
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.2
0.3
0.5
1.0
1.0
1.3
1.5
0.9
1.7
1.4
1.8
1.1
1.1
1.1
1.4
0.9
0.9
0.5
0.4
0.5
0.3
0.6
0.8
1.0
CX20 MONTECARLO
1.0
0.8
0.7
0.4
0.3
0.5
0.6
1.6
3.3
3.9
4.5
4.9
5.0
3.9
4.2
3.0
2.7
2.3
2.2
2.0
2.7
1.5
1.1
1.1
1.0
1.1
1.2
1.2
2.1
2.6
CX22 UNIVERSAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.4
0.6
0.6
0.6
0.4
0.6
0.4
0.2
0.2
0.4
0.5
0.4
0.4
0.4
0.3
0.3
0.1
0.1
0.3
0.3
0.4
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.1
0.2
0.2
0.2
0.5
0.2
0.4
0.6
0.5
0.6
0.6
0.6
0.6
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.2
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.2
0.2
0.1
0.3
0.2
0.1
0.1
0.1
0.0
0.2
0.0
0.0
0.1
0.1
0.2
0.1
0.1
0.1
0.1
CX28 IMPARCIAL
0.1
0.1
0.2
0.2
0.2
0.6
0.2
0.4
0.2
0.2
0.2
0.1
0.0
0.2
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.1
0.1
CX30 NACIONAL
0.2
0.2
0.2
0.2
0.0
0.0
0.1
0.2
0.2
0.1
0.1
0.2
0.2
0.1
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX32 RADIOMUNDO
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
CX36 CENTENARIO
0.6
0.5
0.4
0.3
0.2
0.2
0.4
0.3
0.6
0.5
0.3
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.5
0.6
0.6
0.4
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
CX40 FENIX
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.1
0.2
0.1
0.1
0.1
0.3
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
CX42 C. DE MDEO.
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
CX44 AM LIBRE
0.0
0.0
0.0
0.0
0.8
0.9
0.3
0.6
0.2
0.2
0.2
0.2
0.1
0.3
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX46 AMERICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.1
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
CX48 CRISTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX58 CLARIN
0.3
0.2
0.2
0.2
0.2
0.4
0.3
0.2
0.3
0.5
0.6
0.6
0.6
0.5
0.6
0.4
0.4
0.6
0.4
0.4
0.5
0.3
0.3
0.4
0.5
0.3
0.3
0.4
0.4
0.4
OTRAS AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
ZAPPING EN AM
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.1
AM SIN IDENTIFICAR
0.1
0.2
0.7
0.6
0.6
0.3
0.4
0.5
0.6
0.8
0.6
0.5
0.6
0.6
0.4
0.4
0.4
0.4
0.6
0.2
0.4
0.5
0.5
0.3
0.3
0.4
0.2
0.4
0.4
0.4
SUBTOTAL AM
4.5
4.0
3.4
2.3
2.6
3.6
3.4
6.2
9.2
7.8
9.8
6.1
4.9
4.3
4.2
4.8
5.1
4.9
7.6
9.0
7.9
6.5
5.0
3.6
4.1
5.6
5.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
24.8 31.3
Prom. emite
0.3
0.1
1.3
0.0
0.3
0.5
0.2
0.8
2.1
0.3
0.3
0.1
0.1
0.1
0.0
0.4
0.0
0.1
0.0
0.1
0.0
0.0
0.4
0.0
0.1
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
88.3 LACOSTA
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.3
0.4
0.4
0.5
0.3
0.5
0.6
0.5
0.5
0.6
0.5
0.5
0.6
0.5
0.5
0.5
0.3
0.2
0.4
0.3
0.4
90.3 OLDIES
0.2
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.2
0.6
0.9
1.2
1.4
0.7
1.3
1.3
1.4
1.3
1.4
1.0
1.3
0.9
0.7
0.5
0.3
0.2
0.2
0.5
0.6
0.8
91.1 RADIOFUTURA
0.2
0.1
0.1
0.1
0.2
0.2
0.1
0.2
0.6
0.6
0.8
1.0
1.3
0.7
1.3
1.2
1.1
1.3
1.1
0.9
1.1
0.9
1.0
0.9
0.8
0.6
0.4
0.8
0.7
0.9
91.9 DISNEY
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.4
1.1
1.6
2.5
2.9
2.8
1.9
3.2
3.7
3.4
2.7
2.6
2.4
3.0
2.1
1.9
1.0
1.0
0.9
0.6
1.2
1.6
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.2
0.2
0.1
0.3
0.4
0.3
0.1
0.2
0.1
0.2
0.2
0.3
0.2
0.1
0.0
0.0
0.1
0.1
0.2
93.1 INOLVIDABLE
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
2.4
2.9
3.0
1.6
2.2
2.3
2.6
2.9
2.8
2.7
2.6
2.2
1.6
1.3
1.3
0.8
0.4
1.3
1.4
1.8
93.9 OCEANO
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.4
1.0
4.4
5.2
5.5
4.7
3.5
4.6
4.2
4.0
4.2
4.1
4.2
4.2
2.8
1.7
0.7
0.5
0.3
0.3
1.1
2.2
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.2
0.4
1.0
1.6
1.8
0.8
1.6
1.6
1.9
1.7
1.4
1.4
1.6
1.1
0.7
0.3
0.3
0.3
0.2
0.5
0.7
1.0
96.3 ALFA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.1
0.1
0.0
0.0
0.1
0.1
0.1
97.1 BABEL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
97.9 M24
0.2
0.1
0.1
0.1
0.2
0.2
0.1
0.3
0.2
0.6
1.0
1.3
1.1
0.8
0.7
0.6
0.7
0.7
0.7
0.6
0.7
0.3
0.3
0.1
0.1
0.1
0.2
0.2
0.4
0.5
98.7 DIAMANTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.1
0.2
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.3
0.4
0.3
0.2
0.3
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
100.3 AIRE
1.1
0.8
0.6
0.6
0.6
0.6
0.7
0.6
0.9
1.8
3.0
3.5
4.2
2.3
3.4
3.5
3.3
3.4
3.2
3.3
3.3
3.5
3.5
2.9
2.6
1.9
1.5
2.7
2.3
2.8
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.2
0.4
0.2
0.4
0.2
0.3
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.1
0.2
101.9 AZUL
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.2
0.6
1.0
1.2
1.1
1.3
0.9
1.3
1.5
2.7
5.7
6.7
7.0
4.2
5.4
2.1
0.7
0.3
0.2
0.0
1.5
1.6
2.2
102.9 TOTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.8
1.7
2.3
2.2
1.7
1.5
1.3
0.6
0.5
0.1
0.3
0.2
0.5
0.2
0.1
0.1
0.0
0.1
0.0
0.1
0.5
0.7
103.7 LATINA
0.2
0.1
0.1
0.1
0.2
0.2
0.2
0.4
1.3
1.8
3.0
3.2
3.1
2.1
3.1
2.9
2.7
2.4
2.3
2.0
2.6
1.9
1.0
0.7
0.7
0.8
0.6
0.9
1.5
1.9
104.3 RADIOCERO
0.2
0.2
0.1
0.1
0.1
0.2
0.1
0.4
0.7
1.2
1.3
1.7
1.4
1.1
1.4
1.5
1.4
1.6
1.6
1.3
1.5
1.0
1.2
0.5
0.3
0.3
0.4
0.6
0.8
1.1
104.9 METROPOLIS
0.6
0.4
0.2
0.2
0.2
0.2
0.3
0.2
0.6
1.0
2.0
2.2
2.3
1.4
2.3
2.4
2.1
2.0
1.4
1.2
1.9
1.2
1.4
1.1
0.7
0.6
0.6
0.9
1.1
1.4
105.9 GALAXIA
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.7
1.1
1.5
1.7
1.4
1.1
1.3
1.0
1.0
1.0
1.0
0.8
1.0
0.7
0.7
0.3
0.3
0.2
0.1
0.4
0.6
0.8
106.7 LA LEY
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.5
0.6
0.8
1.0
1.0
1.2
0.8
1.0
1.4
1.6
1.7
1.5
1.4
1.4
1.2
0.9
1.1
1.1
0.7
0.5
0.9
0.8
1.0
OTRAS FM
0.0
0.0
0.0
0.0
0.1
0.2
0.0
0.2
0.2
0.5
0.9
0.7
0.8
0.5
0.7
0.8
0.6
0.7
0.7
0.8
0.7
0.6
0.5
0.3
0.4
0.3
0.1
0.4
0.4
0.6
ZAPPING EN FM
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
0.1
0.1
0.2
0.1
0.2
0.3
0.3
0.3
0.4
0.5
0.3
0.3
0.2
0.1
0.1
0.1
0.1
0.2
0.2
0.2
FM SIN IDENTIFICAR
0.2
0.1
0.2
0.0
0.0
0.2
0.1
0.7
1.3
2.2
1.5
1.9
2.1
1.6
1.9
1.6
1.6
1.6
1.9
1.4
1.7
1.5
1.4
0.9
0.7
0.7
0.5
1.0
1.1
1.4
SUBTOTAL FM
3.4
2.5
1.6
1.3
1.5
2.1
2.1
5.0
8.3
6.1 14.2
17.6 22.8
7.9
6.5
5.0
3.6
4.1
5.6
5.5
24.8 31.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
0.3
0.6
0.7
1.6
0.1
1.7
2.2
0.0
0.7
0.1
0.0
0.4
0.1
0.1
2.3
0.1
1.6
0.5
1.5
0.8
1.1
0.6
0.8
0.4
0.2
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
CX4 RURAL
0.4
0.2
0.2
0.2
0.0
0.1
0.2
0.2
0.2
0.2
0.3
0.1
0.1
0.2
0.0
0.0
0.2
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX6 CLSICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX8 SARANDI
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.5
1.0
1.4
1.8
1.9
1.6
1.4
1.0
0.6
0.5
0.6
0.4
0.5
0.6
0.5
0.5
0.3
0.3
0.3
0.1
0.3
0.6
0.8
CX10 CONTINENTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.1
CX12 ORIENTAL
0.2
0.2
0.1
0.1
0.0
0.0
0.1
0.0
0.2
0.2
0.2
0.0
0.0
0.1
0.0
0.1
0.4
0.4
0.5
0.6
0.3
0.5
0.4
0.1
0.1
0.1
0.1
0.2
0.2
0.2
CX14 EL ESPECTADOR
0.6
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.2
0.4
0.8
1.0
0.8
0.5
0.6
0.6
0.8
0.5
0.4
0.2
0.5
0.4
0.5
0.4
0.1
0.4
0.4
0.4
0.4
0.5
CX16 CARVE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.5
0.3
0.2
0.2
0.4
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.4
0.7
0.7
0.9
0.5
0.6
0.4
0.4
1.1
1.3
1.1
0.8
0.8
0.7
0.4
0.5
0.7
0.7
0.6
0.5
0.6
CX20 MONTECARLO
0.9
0.9
0.5
0.5
0.4
0.4
0.6
1.0
2.2
4.1
5.7
6.1
5.9
4.2
5.4
3.8
2.8
2.4
1.5
1.3
2.9
1.3
0.9
0.8
0.8
0.9
0.7
0.9
2.1
2.6
CX22 UNIVERSAL
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.5
0.5
0.4
0.2
0.2
0.1
0.5
1.3
2.1
2.4
1.1
2.8
1.2
0.3
0.3
0.4
0.3
0.9
0.6
0.7
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.3
0.3
0.4
0.2
0.2
0.3
0.3
0.1
0.2
0.2
0.2
0.3
0.4
0.1
0.0
0.0
0.0
0.1
0.1
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
CX28 IMPARCIAL
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.2
0.2
0.2
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX30 NACIONAL
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.0
0.0
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX32 RADIOMUNDO
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX36 CENTENARIO
0.2
0.1
0.0
0.0
0.1
0.1
0.1
0.2
0.3
0.3
0.3
0.4
0.1
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX40 FENIX
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.2
0.2
0.1
0.2
0.1
0.0
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
CX42 C. DE MDEO.
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX44 AM LIBRE
0.1
0.1
0.2
0.1
0.2
0.2
0.1
0.3
0.2
0.4
0.3
0.2
0.1
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.1
CX46 AMERICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX48 CRISTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX58 CLARIN
0.2
0.2
0.1
0.0
0.1
0.1
0.1
0.2
0.3
0.7
0.8
1.0
0.7
0.6
0.3
0.5
0.3
0.3
0.7
0.6
0.4
0.5
0.1
0.1
0.4
0.4
0.4
0.3
0.4
0.5
OTRAS AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
ZAPPING EN AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
AM SIN IDENTIFICAR
0.2
0.7
0.3
0.2
0.2
0.2
0.3
0.5
0.4
0.2
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.6
0.7
0.8
0.5
0.5
0.5
0.5
0.1
0.3
0.3
0.4
0.4
0.4
SUBTOTAL AM
3.0
2.3
1.4
1.1
1.1
1.4
1.7
3.2
5.8
8.5
8.8
9.2
7.1
6.4
7.8
8.3
8.3
7.8
8.3
5.6
3.7
2.8
3.6
3.2
4.5
5.7
7.1
6.8
6.2
3.8
3.0
2.9
3.4
4.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
9.0 15.7
18.3 23.0
Prom. emite
0.1
0.0
0.6
0.0
0.2
0.4
0.2
0.5
2.1
0.6
0.2
0.1
0.1
0.1
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
88.3 LACOSTA
0.2
0.3
0.2
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.6
0.8
0.3
0.8
0.5
0.4
0.5
0.4
0.6
0.5
0.4
0.0
0.1
0.1
0.1
0.3
0.2
0.3
0.3
90.3 OLDIES
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.0
0.1
0.2
0.8
1.1
1.4
0.6
1.4
1.4
1.3
1.2
1.0
1.1
1.2
1.1
0.4
0.5
0.5
0.4
0.7
0.6
0.6
0.8
91.1 RADIOFUTURA
0.2
0.2
0.1
0.1
0.1
0.0
0.1
0.0
0.1
0.3
0.4
0.7
0.8
0.4
0.5
0.4
1.2
1.3
1.3
1.2
1.0
1.0
0.7
0.7
0.8
0.7
0.7
0.7
0.6
0.7
91.9 DISNEY
0.0
0.2
0.1
0.1
0.1
0.2
0.1
0.1
0.3
0.6
1.7
2.8
2.9
1.4
2.9
3.0
2.2
2.2
1.8
1.7
2.3
1.4
1.1
1.1
1.1
0.4
0.0
0.8
1.2
1.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.3
0.5
0.5
0.2
0.3
0.3
0.2
0.3
0.3
0.5
0.3
0.4
0.1
0.0
0.0
0.0
0.0
0.1
0.2
0.2
93.1 INOLVIDABLE
0.2
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.7
1.4
1.4
1.3
0.8
1.8
2.1
2.4
2.0
1.2
1.2
1.8
1.1
1.3
1.3
0.7
0.7
0.1
0.9
0.9
1.2
93.9 OCEANO
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.2
0.9
1.8
1.8
2.0
1.1
2.0
1.6
1.6
1.6
1.4
1.4
1.6
1.5
0.7
0.8
0.4
0.3
0.1
0.6
0.8
1.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.2
0.1
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.4
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.3
0.2
0.1
0.2
0.2
0.2
0.2
0.1
0.2
0.5
0.8
0.9
1.0
0.6
0.9
1.0
0.8
1.0
1.1
0.7
0.9
0.5
0.5
0.5
0.5
0.3
0.1
0.4
0.5
0.6
96.3 ALFA
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.3
0.4
0.2
0.4
0.4
0.2
0.1
0.0
0.0
0.2
0.0
0.0
0.0
0.3
0.1
0.0
0.1
0.1
0.1
97.1 BABEL
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.2
0.4
0.6
0.2
0.3
0.4
0.2
0.2
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
97.9 M24
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.4
1.2
1.8
2.0
2.1
1.3
2.0
1.5
1.0
1.0
0.9
1.0
1.2
1.1
0.9
0.7
0.3
0.0
0.0
0.5
0.7
1.0
98.7 DIAMANTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.1
0.1
0.2
0.1
0.0
0.0
0.1
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.3
0.4
0.3
0.3
0.3
0.0
0.2
0.1
0.1
100.3 AIRE
1.0
0.8
0.6
0.5
0.4
0.2
0.6
0.6
0.8
1.1
2.2
3.7
4.5
2.2
5.2
4.4
4.5
3.8
3.7
4.3
4.3
3.6
1.5
1.5
2.0
2.0
2.0
2.1
2.3
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
101.9 AZUL
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.2
0.6
0.6
0.6
0.3
0.7
0.7
0.7
0.7
1.3
1.0
0.8
1.0
0.9
0.5
0.4
0.3
0.0
0.5
0.4
0.6
102.9 TOTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
0.4
0.5
0.3
0.3
0.3
0.3
0.3
0.6
1.0
1.2
1.3
0.8
1.3
1.1
0.4
0.1
0.0
0.0
0.5
0.4
0.5
103.7 LATINA
0.4
0.3
0.2
0.2
0.2
0.2
0.3
0.3
0.2
0.4
1.0
1.7
2.0
0.9
1.9
1.9
1.7
1.6
1.7
1.3
1.7
1.4
1.2
0.9
0.8
0.5
0.5
0.9
1.0
1.2
104.3 RADIOCERO
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.4
0.4
0.8
1.1
0.9
0.6
1.0
1.0
0.7
0.9
0.8
0.8
0.9
0.8
0.4
0.3
0.4
0.4
0.1
0.4
0.5
0.6
104.9 METROPOLIS
0.5
0.5
0.3
0.2
0.2
0.1
0.3
0.2
0.3
0.3
1.0
1.3
1.2
0.7
1.2
1.4
0.8
0.8
1.2
1.2
1.1
1.4
1.1
0.5
0.5
0.5
0.4
0.7
0.7
0.8
105.9 GALAXIA
0.1
0.1
0.0
0.0
0.0
0.2
0.1
0.3
0.4
0.7
1.1
1.3
1.4
0.9
1.3
0.9
0.9
0.9
0.8
0.7
0.9
0.8
0.4
0.1
0.0
0.1
0.3
0.3
0.5
0.7
106.7 LA LEY
0.4
0.4
0.2
0.2
0.2
0.2
0.3
0.2
0.2
0.4
0.9
1.4
1.6
0.8
1.6
1.4
1.4
1.0
1.1
1.3
1.3
1.3
0.7
0.9
0.8
0.9
0.5
0.9
0.8
1.0
OTRAS FM
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.4
0.6
0.7
0.8
0.7
0.6
0.8
0.7
0.8
0.8
0.8
0.4
0.7
0.3
0.4
0.3
0.3
0.3
0.3
0.3
0.4
0.5
ZAPPING EN FM
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.3
0.5
0.2
0.5
0.5
0.4
0.7
0.8
0.6
0.6
0.5
0.1
0.1
0.0
0.0
0.1
0.2
0.2
0.3
FM SIN IDENTIFICAR
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.2
0.5
0.6
1.1
1.5
1.3
0.9
1.3
1.2
1.2
1.6
1.1
1.8
1.4
1.1
0.4
0.5
0.3
0.1
0.1
0.4
0.7
0.9
SUBTOTAL FM
3.9
3.8
2.4
1.8
1.8
2.0
2.6
2.9
4.9
9.8
7.6
5.7
11.3
12.8 16.2
6.8
6.2
3.8
3.0
2.9
3.4
4.3
9.0 15.7
18.3 23.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
0.3
0.6
0.6
1.2
0.2
1.1
0.8
0.1
0.5
0.1
0.2
0.7
0.1
0.1
2.3
0.0
0.4
0.4
1.0
0.5
0.7
0.5
0.8
0.4
0.2
0.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
CX4 RURAL
5.3
5.9
8.7
4.0
4.0
2.5
5.1
2.6
0.8
1.2
1.0
0.7
0.6
1.2
0.2
0.3
1.0
1.1
1.4
0.8
0.8
0.3
0.2
0.8
0.9
1.7
2.8
1.1
1.9
0.9
CX6 CLSICA
0.7
0.8
1.1
1.4
0.0
1.0
0.8
0.5
0.3
0.2
0.4
0.3
0.3
0.3
0.3
0.3
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.3
0.3
0.0
0.0
0.1
0.3
0.2
CX8 SARANDI
3.6
2.4
2.7
2.0
1.9
3.5
2.7
7.5
6.0
4.9
8.4
4.8
4.0
3.3
2.9
2.7
1.9
3.3
1.9
2.0
1.2
1.1
2.0
3.0
1.9
3.9
4.4
CX10 CONTINENTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.3
0.4
0.0
0.0
0.0
0.1
0.1
0.1
CX12 ORIENTAL
3.2
2.3
1.6
2.0
0.0
2.1
1.9
1.1
1.4
1.4
1.3
1.0
0.8
1.2
1.0
0.9
0.8
0.8
1.0
1.2
1.0
1.2
1.0
1.1
1.0
2.2
3.4
1.6
1.4
1.2
CX14 EL ESPECTADOR
8.6
8.9
0.0
0.0
0.0
3.1
3.4
4.3
3.5
1.9
1.8
1.5
0.9
2.3
1.3
1.1
1.3
1.2
0.9
0.5
1.0
0.6
0.9
1.9
1.9
3.4
6.1
2.5
2.3
1.9
CX16 CARVE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.3
0.4
0.4
0.3
0.4
0.3
0.2
0.3
0.5
0.6
0.8
0.5
1.2
0.3
0.6
0.7
1.1
1.0
0.8
0.4
0.6
2.3
2.0
2.7
3.4
2.6
1.0
2.3
2.4
1.9
2.7
2.2
2.3
2.7
2.3
3.1
2.8
3.5
2.6
2.6
2.8
2.9
2.4
3.2
2.6
2.5
3.7
2.8
2.9
2.6
2.7
CX20 MONTECARLO
8.3 10.5
9.9
7.5
6.5
5.3
4.7
4.7
6.4
4.2
4.2
5.8
6.0
7.3
9.3
6.1
9.0
8.5
CX22 UNIVERSAL
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
1.0
1.4
1.1
1.0
0.9
1.1
0.7
0.6
1.0
1.6
2.1
1.2
2.2
2.0
1.5
1.7
1.1
0.7
1.5
1.1
1.5
1.6
0.0
0.0
0.0
0.0
0.0
0.3
1.3
0.4
0.4
0.6
0.5
0.9
0.7
0.8
1.2
1.2
1.1
1.1
1.3
1.1
0.7
1.0
0.6
0.3
0.3
0.4
0.5
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.3
0.2
0.3
0.3
0.3
0.5
0.4
0.3
0.3
0.3
0.0
0.3
0.1
0.1
0.6
0.7
1.1
0.6
0.5
0.3
0.4
CX28 IMPARCIAL
0.7
0.8
3.3
4.3
4.0
8.5
3.6
3.1
0.8
0.5
0.3
0.1
0.0
0.8
0.0
0.0
0.2
0.2
0.2
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.8
0.2
1.1
0.4
CX30 NACIONAL
1.6
2.8
2.2
2.9
0.5
0.4
1.7
1.5
0.8
0.3
0.2
0.3
0.3
0.6
0.1
0.1
0.1
0.1
0.2
0.3
0.1
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
CX32 RADIOMUND
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX36 CENTENARIO
5.5
5.2
5.6
5.7
4.5
2.5
4.8
2.8
2.8
1.3
0.7
0.9
0.7
1.6
0.7
0.7
0.6
0.6
0.6
0.6
0.6
0.7
0.8
1.1
2.6
3.4
4.4
2.2
2.1
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.2
0.2
0.3
0.2
0.3
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.4
0.2
0.1
0.2
CX40 FENIX
0.7
0.8
1.1
0.0
0.0
0.0
0.4
0.0
0.3
0.4
0.3
0.2
0.3
0.3
0.3
0.3
0.5
0.3
0.4
0.4
0.4
0.3
0.3
0.4
0.3
0.3
0.4
0.3
0.3
0.3
CX42 C. DE MDEO.
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.4
0.1
0.0
0.1
CX44 AM LIBRE
0.3
0.3
0.9
5.2
1.2
0.7
0.6
0.3
0.2
1.4
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.2
0.0
0.0
0.0
0.2
0.1
1.6
0.5
CX46 AMERICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.4
0.4
0.2
0.2
0.1
0.2
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX48 CRISTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX58 CLARIN
3.5
3.1
3.8
4.3
3.2
5.6
3.9
1.5
1.6
1.7
1.4
1.4
1.3
1.5
1.1
1.0
0.9
1.2
1.1
1.0
1.1
1.1
1.2
1.9
3.0
2.4
2.5
2.0
1.5
1.4
OTRAS AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.3
0.3
0.3
0.4
0.2
0.1
0.1
ZAPPING EN AM
0.7
0.8
1.1
1.4
0.0
0.0
0.7
0.5
0.3
0.2
0.1
0.1
0.1
0.2
0.1
0.1
0.2
0.2
0.3
0.2
0.2
0.1
0.4
0.3
0.3
0.0
0.0
0.2
0.3
0.2
AM SIN IDENTIFICAR
1.2
5.4
7.7
4.5
2.6
1.9
1.1
0.9
1.0
2.0
0.8
0.8
0.9
1.0
1.3
0.8
0.9
1.5
1.8
2.0
1.6
2.6
1.9
1.9
3.2
1.7
SUBTOTAL AM
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
35.3 29.8
Prom. emite
1.9
0.3
3.9
0.1
1.4
2.6
0.6
2.6
9.0
1.1
0.8
0.4
1.1
0.6
0.1
2.1
0.1
0.4
0.1
1.6
0.1
0.0
1.5
0.1
0.3
3.2
36.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
88.3 LACOSTA
1.2
1.3
0.9
0.6
0.5
0.4
0.8
0.8
0.5
0.8
0.8
1.0
1.2
0.8
1.3
1.3
1.2
1.1
1.2
1.3
1.2
1.7
1.7
2.2
2.8
2.2
1.9
2.1
1.3
1.3
90.3 OLDIES
2.1
1.8
0.9
2.0
1.9
1.4
1.7
0.5
0.7
1.6
2.0
2.4
2.9
1.7
2.8
3.1
3.3
2.9
3.0
2.4
2.9
2.8
2.6
2.7
2.2
1.8
2.4
2.4
2.3
2.4
91.1 RADIOFUTURA
2.1
1.8
1.6
2.0
3.2
2.1
2.1
1.1
2.2
1.5
1.6
1.9
2.3
1.8
2.4
2.4
2.6
2.9
2.6
2.3
2.5
2.6
3.5
4.4
4.8
4.4
3.6
3.9
2.6
2.8
91.9 DISNEY
2.7
4.2
2.7
3.4
3.2
2.9
3.2
2.9
4.5
4.1
5.1
5.8
5.7
4.7
6.9
8.4
7.4
5.9
5.6
5.6
6.6
5.7
6.9
5.5
5.9
5.5
4.0
5.6
4.9
5.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.4
0.6
0.5
0.6
0.4
0.7
0.8
0.7
0.4
0.5
0.4
0.6
0.6
1.0
1.0
0.6
0.0
0.0
0.5
0.4
0.5
93.1 INOLVIDABLE
1.2
1.1
0.0
0.0
0.0
0.0
0.4
0.0
1.7
2.9
4.8
5.0
5.1
3.3
4.5
5.4
6.0
6.2
5.7
6.0
5.6
5.7
5.9
7.0
7.3
5.4
3.0
5.7
3.7
4.8
93.9 OCEANO
1.3
1.6
2.2
2.9
2.6
2.5
2.2
2.9
9.0
8.1
7.3
8.6
8.4
8.3
8.3
8.2
9.1
8.5
7.4
5.8
4.0
3.0
2.0
2.6
4.1
5.2
6.3
0.3
0.3
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.1
0.2
0.1
0.1
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.4
0.2
0.6
0.4
0.5
0.6
0.4
0.2
0.2
1.7
1.8
1.6
1.1
1.1
0.8
1.4
0.2
0.8
1.3
2.1
2.8
3.2
1.7
3.1
3.4
3.8
3.5
3.0
3.1
3.3
2.9
2.7
2.0
2.2
2.0
1.4
2.2
2.2
2.4
96.3 ALFA
0.3
0.3
0.4
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.4
0.4
0.5
0.3
0.5
0.5
0.6
0.7
0.6
0.6
0.6
0.6
0.6
0.3
0.5
0.1
0.0
0.3
0.3
0.4
97.1 BABEL
0.3
0.3
0.4
0.6
0.0
0.0
0.3
0.0
0.0
0.1
0.2
0.2
0.3
0.1
0.2
0.2
0.1
0.2
0.2
0.3
0.2
0.2
0.3
0.4
0.4
0.1
0.2
0.3
0.3
0.3
97.9 M24
1.3
0.8
1.1
1.4
2.6
2.1
1.6
2.6
1.5
2.5
2.9
3.0
2.8
2.5
2.3
1.8
1.8
1.8
1.7
1.6
1.8
1.3
1.4
0.8
0.5
0.3
1.2
0.9
1.9
2.0
98.7 DIAMANTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.4
0.4
0.3
0.4
0.4
0.3
0.4
0.3
0.3
0.4
0.2
0.4
0.6
0.4
0.1
0.2
0.3
0.3
0.3
0.3
0.3
0.4
0.0
0.0
0.4
0.2
0.4
0.4
0.5
0.4
0.4
0.4
0.4
0.4
0.5
0.7
0.8
0.6
0.4
0.6
0.7
0.6
0.7
0.8
0.9
0.8
0.8
0.5
0.6
100.3 AIRE
8.5
11.7
6.0
4.4
4.9
6.4
7.3
8.7
6.3
8.4
8.8
8.4
7.9
7.4
8.5
8.2
10.0 9.5
0.7
0.8
0.0
0.0
0.0
0.0
0.2
0.0
0.3
0.4
0.4
0.5
0.7
0.4
0.7
0.4
0.6
0.4
0.3
0.2
0.4
0.1
0.2
0.3
0.6
0.0
0.4
0.3
0.3
0.3
101.9 AZUL
0.7
0.0
0.0
0.0
0.0
1.4
0.4
1.1
2.0
2.3
2.3
2.0
2.2
2.0
2.6
3.1
13.5 7.4
3.5
1.8
1.6
0.0
4.6
3.4
4.5
102.9 TOTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
3.3
4.1
4.1
3.4
2.7
3.2
2.4
1.3
1.3
0.7
1.0
0.9
1.3
1.1
1.0
0.6
0.1
0.3
0.0
0.5
1.3
1.8
103.7 LATINA
3.3
2.1
2.4
3.2
5.6
3.9
3.4
3.5
5.0
4.3
5.4
5.6
5.8
4.9
6.2
6.3
5.8
5.1
5.0
4.6
5.5
5.1
3.8
4.1
4.5
5.3
4.7
4.6
4.6
5.0
104.3 RADIOCERO
2.4
2.9
2.0
2.6
2.4
2.9
2.5
3.1
3.2
3.0
2.6
3.1
2.6
2.9
2.9
3.3
3.0
3.3
3.2
3.0
3.1
2.7
4.1
2.5
1.8
2.4
3.0
2.8
2.8
2.9
104.9 METROPOLIS
6.3
6.0
4.0
5.5
3.7
2.5
4.7
2.0
2.5
2.4
3.9
3.9
4.1
3.1
4.4
5.1
4.2
3.9
3.1
2.9
3.9
3.4
5.0
5.6
4.0
4.2
4.5
4.5
4.0
3.8
105.9 GALAXIA
0.9
1.1
0.0
0.0
0.0
0.8
0.5
3.5
3.2
3.1
3.2
3.2
2.9
3.2
2.8
2.3
2.2
2.2
2.2
1.9
2.3
2.0
2.4
1.7
1.5
1.1
0.7
1.6
1.9
2.4
106.7 LA LEY
3.3
4.1
3.6
4.0
2.9
2.9
3.5
3.7
2.3
2.1
2.1
2.2
2.7
2.5
2.5
3.3
3.8
3.5
3.1
3.3
3.3
3.4
3.3
5.6
6.3
5.0
3.9
4.6
3.5
3.5
OTRAS FM
0.5
0.7
0.9
1.1
2.9
3.3
1.6
1.7
1.5
1.6
1.9
1.5
1.5
1.6
1.7
1.8
1.5
1.7
1.6
1.9
1.7
1.7
1.7
1.8
2.3
2.0
1.1
1.7
1.8
1.8
ZAPPING EN FM
1.6
0.8
1.1
1.4
1.3
1.0
1.2
0.5
0.7
0.5
0.2
0.3
0.5
0.5
0.7
0.8
0.7
0.9
1.1
1.2
0.9
1.1
0.6
0.6
0.6
0.7
1.0
0.8
0.8
0.7
FM SIN IDENTIFICAR
1.6
1.1
2.2
0.0
0.0
3.5
1.4
5.3
5.4
5.5
3.2
3.7
3.9
4.5
3.8
3.5
3.7
3.7
4.0
3.5
3.7
4.2
4.7
4.3
4.0
4.5
3.8
4.2
3.3
4.0
SUBTOTAL FM
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
64.1 70.0
Prom. emite
1.3
2.3
2.6
4.9
0.4
4.4
5.2
0.2
2.2
0.3
0.3
1.9
0.4
0.5
10.0
0.3
3.4
1.3
4.6
2.8
4.0
1.9
3.5
1.8
0.8
3.3
65.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
5.4
5.0
2.5
5.6
2.6
0.7
1.3
1.0
0.9
0.8
1.2
0.3
0.3
1.1
1.2
1.6
0.8
0.9
0.3
0.2
0.9
1.0
1.9
3.2
1.3
2.2
1.1
CX6 CLSICA
0.9
1.1
1.4
1.9
0.0
1.3
1.1
0.6
0.3
0.2
0.3
0.3
0.3
0.4
0.3
0.3
0.2
0.1
0.1
0.1
0.2
0.2
0.2
0.3
0.3
0.0
0.0
0.2
0.5
0.2
CX8 SARANDI
4.5
3.4
2.9
1.9
1.7
3.8
3.0
8.1
6.4
5.2
8.9
5.5
4.5
3.6
3.2
3.0
2.0
3.6
2.0
1.9
1.2
1.0
1.9
3.2
1.9
4.3
4.8
CX10 CONTINENTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.2
0.3
0.0
0.0
0.0
0.1
0.0
0.0
CX12 ORIENTAL
3.6
2.2
1.4
1.9
0.0
2.5
1.9
1.3
1.4
1.5
1.5
1.4
1.1
1.3
1.2
1.1
0.8
0.7
0.9
1.1
1.0
1.1
0.8
1.2
1.0
2.3
3.7
1.7
1.5
1.3
CX14 EL ESPECTADOR
0.0
0.0
3.8
4.2
5.2
3.8
1.9
1.7
1.2
0.6
2.4
1.2
1.0
1.1
1.2
0.8
0.4
0.9
0.5
0.6
1.8
2.0
3.5
6.5
2.5
2.5
1.9
CX16 CARVE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.2
0.5
0.5
0.3
0.4
0.3
0.2
0.3
0.3
0.5
0.8
0.4
1.1
0.2
0.6
0.7
1.2
0.9
0.8
0.4
0.5
2.7
2.2
2.9
3.7
3.3
1.3
2.7
2.6
2.1
2.8
2.2
2.4
2.9
2.5
3.6
3.2
3.9
2.5
2.4
2.7
3.0
2.4
3.2
2.7
2.3
3.5
2.3
2.7
2.7
2.8
CX20 MONTECARLO
6.7
7.6
9.9
9.3
9.6
11.0
8.7
6.7
6.0
4.9
4.7
4.8
6.0
4.2
4.2
5.9
6.0
7.3
9.7
6.2
8.3
7.7
CX22 UNIVERSAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
1.1
1.3
1.1
1.1
1.0
1.2
0.8
0.5
0.4
0.8
1.3
0.8
1.1
1.5
1.5
1.7
0.8
0.5
1.2
0.7
1.0
1.8
0.0
0.0
0.0
0.0
0.0
0.3
1.3
0.3
0.4
0.5
0.5
0.9
0.7
0.9
1.3
1.2
1.3
1.2
1.4
1.2
0.7
0.8
0.6
0.3
0.4
0.5
0.5
0.7
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.2
0.3
0.3
0.2
0.6
0.5
0.3
0.3
0.3
0.0
0.3
0.0
0.0
0.6
0.7
1.2
0.5
0.5
0.3
0.3
CX28 IMPARCIAL
0.9
1.1
4.3
5.6
5.0
8.9
4.3
3.2
0.7
0.4
0.3
0.2
0.0
0.8
0.0
0.0
0.2
0.1
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.9
0.2
1.3
0.4
CX30 NACIONAL
1.8
3.4
2.9
3.7
0.0
0.0
2.0
1.3
0.7
0.2
0.2
0.3
0.3
0.5
0.0
0.0
0.2
0.1
0.1
0.3
0.1
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.2
CX32 RADIOMUNDO
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX36 CENTENARIO
6.3
6.7
7.1
7.4
5.0
2.5
5.8
2.6
2.8
1.3
0.7
0.9
0.9
1.5
0.8
0.8
0.8
0.7
0.7
0.7
0.7
0.8
0.8
1.2
3.0
3.9
5.1
2.5
2.6
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.7
0.2
0.2
0.2
0.2
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.4
0.5
0.2
0.1
0.2
CX40 FENIX
0.9
1.1
1.4
0.0
0.0
0.0
0.6
0.0
0.3
0.4
0.3
0.2
0.3
0.3
0.3
0.3
0.6
0.3
0.4
0.4
0.4
0.3
0.2
0.3
0.3
0.4
0.5
0.3
0.4
0.3
CX42 C. DE MDEO.
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.1
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.1
0.1
0.1
CX44 AM LIBRE
0.0
0.0
0.0
5.2
1.0
0.4
0.5
0.3
0.2
1.3
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
1.6
0.4
CX46 AMERICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.1
0.2
0.5
0.5
0.3
0.3
0.1
0.3
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX48 CRISTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX58 CLARIN
3.6
3.4
4.3
5.6
3.3
6.3
4.3
1.3
1.4
1.3
1.2
1.1
1.2
1.2
1.2
1.0
0.9
1.3
0.9
0.8
1.0
1.0
1.3
2.1
3.0
2.3
2.3
1.8
1.4
1.3
OTRAS AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.3
0.3
0.4
0.5
0.2
0.1
0.1
ZAPPING EN AM
0.9
1.1
1.4
1.9
0.0
0.0
0.9
0.6
0.3
0.2
0.2
0.2
0.2
0.3
0.2
0.2
0.2
0.1
0.4
0.3
0.2
0.2
0.4
0.3
0.3
0.0
0.0
0.2
0.4
0.2
AM SIN IDENTIFICAR
0.9
5.1
7.8
3.9
2.4
2.1
1.2
0.9
1.1
1.9
0.8
0.8
0.9
0.9
1.2
0.6
0.9
1.5
1.7
1.8
1.7
2.7
1.8
1.9
3.1
1.5
SUBTOTAL AM
02 a 03
00 a 01
CX4 RURAL
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
36.2 29.2
Prom. emite
2.2
0.5
4.3
0.0
1.5
2.9
0.5
2.7
8.3
0.7
0.9
0.4
1.3
0.6
0.1
2.6
0.1
0.5
0.1
1.6
0.1
0.0
1.4
0.1
0.4
3.1
37.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
88.3 LACOSTA
0.9
0.0
0.0
0.0
0.0
0.0
0.1
0.6
0.3
0.9
0.8
0.8
0.9
0.7
1.1
1.3
1.2
1.0
1.2
1.3
1.2
1.8
1.9
2.4
3.0
2.3
1.8
2.2
1.1
1.4
90.3 OLDIES
1.8
1.1
0.0
1.9
1.7
1.3
1.3
0.6
0.7
1.7
1.8
2.3
2.7
1.6
2.7
2.9
3.2
2.7
3.0
2.3
2.8
2.6
2.7
2.7
2.0
1.5
1.8
2.2
2.0
2.2
91.1 RADIOFUTURA
1.8
1.1
1.4
1.9
3.3
2.5
2.0
1.3
2.4
1.5
1.7
2.0
2.4
1.9
2.7
2.7
2.4
2.7
2.4
2.1
2.5
2.4
3.6
4.4
4.7
4.2
3.2
3.8
2.5
2.7
91.9 DISNEY
3.6
4.5
2.9
3.7
3.3
2.5
3.4
3.2
4.8
4.3
5.1
5.5
5.3
4.7
6.7
8.3
7.5
5.8
5.5
5.6
6.6
5.9
7.1
5.3
5.7
5.8
4.6
5.7
5.1
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.4
0.5
0.3
0.5
0.3
0.6
0.8
0.8
0.3
0.4
0.3
0.5
0.5
1.1
1.2
0.7
0.0
0.0
0.6
0.4
0.5
93.1 INOLVIDABLE
0.9
1.1
0.0
0.0
0.0
0.0
0.3
0.0
1.7
2.8
5.0
5.5
5.8
3.5
4.5
5.3
5.7
6.2
6.1
6.3
5.7
6.0
5.9
6.8
7.7
5.4
3.2
5.8
3.8
5.0
93.9 OCEANO
1.8
2.2
2.9
3.7
3.3
2.5
2.7
3.2
4.2
8.2
9.7
9.4
8.9
9.0
8.8
9.9
9.3
7.8
6.1
3.8
3.0
1.9
2.8
4.2
6.1
7.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.6
0.3
0.4
0.5
0.3
0.1
0.1
0.9
1.1
1.4
0.0
0.0
0.0
0.6
0.0
0.7
1.1
2.0
3.1
3.5
1.7
3.3
3.5
4.1
3.6
3.0
3.2
3.4
3.1
2.7
1.8
2.0
1.9
1.4
2.2
2.0
2.4
96.3 ALFA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.3
0.3
0.3
0.2
0.3
0.3
0.6
0.7
0.7
0.7
0.6
0.7
0.6
0.3
0.3
0.0
0.0
0.3
0.3
0.4
97.1 BABEL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.3
0.1
0.2
0.2
0.3
0.3
0.0
0.0
0.2
0.1
0.1
97.9 M24
1.8
1.1
1.4
1.9
3.3
2.5
2.0
2.6
1.0
1.7
2.2
2.4
2.1
2.0
1.6
1.3
1.5
1.6
1.5
1.4
1.5
1.0
1.1
0.3
0.3
0.4
1.4
0.7
1.6
1.4
98.7 DIAMANTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.5
0.5
0.3
0.5
0.5
0.3
0.4
0.4
0.3
0.4
0.2
0.4
0.6
0.3
0.0
0.0
0.3
0.2
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.6
0.5
0.5
0.5
0.4
0.5
0.5
0.8
0.9
0.7
0.4
0.6
0.7
0.4
0.6
0.7
0.8
0.9
0.7
0.4
0.6
100.3 AIRE
8.9
11.4
5.2
3.8
4.7
6.3
6.7
8.0
5.8
7.0
7.8
7.2
7.2
6.8
7.8
7.3
9.4
8.7
0.9
1.1
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.4
0.5
0.5
0.8
0.4
0.8
0.5
0.6
0.4
0.3
0.3
0.5
0.2
101.9 AZUL
0.9
0.0
0.0
0.0
0.0
1.3
0.4
1.3
2.4
2.6
2.5
2.1
2.4
2.2
2.8
3.3
102.9 TOTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.9
3.5
4.5
4.8
4.3
3.3
3.7
2.8
103.7 LATINA
2.7
1.1
1.4
1.9
5.0
3.8
2.6
3.2
5.5
4.7
6.1
6.1
6.1
5.3
6.6
104.3 RADIOCERO
1.8
2.2
1.4
1.9
1.7
2.5
1.9
3.2
3.1
3.2
2.6
3.2
2.7
3.0
104.9 METROPOLIS
6.3
5.6
2.9
5.6
3.3
2.5
4.4
1.9
2.4
2.6
4.1
4.1
4.4
105.9 GALAXIA
0.9
1.1
0.0
0.0
0.0
0.0
0.3
3.2
3.1
3.0
3.1
3.2
2.7
106.7 LA LEY
2.7
3.4
2.9
3.7
1.7
2.5
2.8
3.9
2.4
2.1
2.0
1.8
OTRAS FM
0.0
0.0
0.0
0.0
1.7
2.5
0.7
1.3
1.0
1.3
1.8
ZAPPING EN FM
1.8
1.1
1.4
1.9
1.7
1.3
1.5
0.6
0.7
0.6
0.2
FM SIN IDENTIFICAR
1.8
1.1
2.9
0.0
0.0
3.8
1.6
5.8
5.5
6.0
3.1
SUBTOTAL FM
0.2
0.3
0.7
0.0
0.5
0.3
0.4
0.4
15.1 7.8
3.6
1.7
1.5
0.0
4.9
4.2
5.4
1.4
1.2
0.3
0.5
0.4
1.1
0.7
0.4
0.3
0.0
0.4
0.0
0.3
1.3
1.7
6.5
5.9
5.2
5.0
4.7
5.6
5.2
3.6
3.8
4.3
5.4
4.6
4.5
4.5
5.1
3.0
3.3
3.2
3.5
3.4
3.1
3.2
2.8
4.4
2.7
1.7
2.3
3.2
2.8
2.8
3.0
3.3
4.8
5.4
4.5
4.2
3.0
2.8
4.1
3.3
5.0
5.9
4.0
4.2
4.6
4.5
4.1
4.0
3.1
2.7
2.2
2.1
2.2
2.2
1.8
2.2
2.0
2.5
1.8
1.7
1.2
0.5
1.6
1.8
2.3
2.3
2.4
2.0
3.2
3.6
3.6
3.1
3.2
3.1
3.3
3.4
5.6
6.3
4.6
3.7
4.5
3.2
3.3
1.4
1.5
1.4
1.6
1.8
1.4
1.6
1.5
2.0
1.6
1.8
1.7
1.8
2.3
1.9
0.9
1.7
1.4
1.6
0.2
0.3
0.4
0.5
0.6
0.6
0.7
0.9
1.1
0.8
1.0
0.6
0.6
0.7
0.8
0.9
0.8
0.9
0.6
3.7
4.1
4.7
3.9
3.5
3.6
3.5
4.1
3.2
3.6
4.2
5.0
4.4
4.3
5.0
4.1
4.5
3.6
4.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
63.1 70.6
Prom. emite
1.1
2.0
2.5
5.1
0.4
4.6
6.1
0.1
2.0
0.3
0.1
1.6
0.4
0.4
9.4
0.4
4.2
1.3
4.5
2.8
4.1
1.8
3.2
1.4
0.9
3.6
64.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
CX4 RURAL
5.3
3.5
4.0
5.1
0.0
2.3
3.4
2.6
1.5
0.8
1.0
0.2
0.2
1.0
0.0
0.0
0.6
0.6
0.3
0.4
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.4
CX6 CLSICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX8 SARANDI
1.1
0.0
2.0
2.6
2.6
2.3
1.7
7.7
9.5
7.1
5.3
4.7
3.9
6.4
2.6
1.8
1.5
1.8
1.3
1.4
1.7
1.6
2.5
1.6
1.9
2.1
1.3
1.9
2.9
3.3
CX10 CONTINENTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.1
0.0
0.3
0.3
0.0
0.0
0.4
0.2
0.4
0.6
0.8
0.0
0.0
0.0
0.3
0.1
0.2
CX12 ORIENTAL
2.1
2.4
2.0
2.6
0.0
0.0
1.5
0.0
1.5
0.8
0.5
0.0
0.0
0.5
0.0
0.3
1.2
1.2
1.6
1.8
1.0
1.6
1.9
0.8
1.0
1.1
1.3
1.3
1.1
0.9
CX14 EL ESPECTADOR
7.4
0.0
0.0
0.0
0.0
0.0
1.2
0.0
2.2
2.1
2.4
2.5
2.0
1.9
1.5
1.8
2.4
1.5
1.3
0.7
1.5
1.2
2.5
2.5
1.0
3.2
3.9
2.4
1.8
1.9
CX16 CARVE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.8
0.2
0.2
0.2
0.4
0.2
0.5
0.3
1.5
1.0
0.7
0.7
1.2
0.6
0.8
1.0
1.1
1.3
1.0
0.5
0.7
1.1
1.2
2.0
2.6
0.0
0.0
1.1
1.3
0.7
2.1
2.2
1.8
2.2
1.7
1.5
1.0
1.2
3.2
3.9
3.2
2.4
2.4
3.2
2.5
3.8
5.3
6.6
4.0
2.3
2.7
CX20 MONTECARLO
13.8 11.0
8.7
7.1
4.6
4.0
8.2
4.1
4.5
4.9
5.8
7.4
6.6
5.5
11.0 10.4
CX22 UNIVERSAL
1.1
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
1.5
1.2
1.0
0.7
0.4
0.3
1.5
3.8
6.3
7.2
3.2
9.0
5.7
1.6
1.9
3.2
2.6
4.0
2.0
2.6
1.1
0.0
0.0
0.0
0.0
0.0
0.2
1.3
0.7
0.4
1.0
0.8
1.0
0.9
0.4
0.8
0.9
0.3
0.7
0.7
0.6
0.8
1.9
0.8
0.0
0.0
0.0
0.6
0.6
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.8
0.2
0.2
0.4
0.5
0.2
0.3
0.3
0.3
0.3
0.4
0.3
0.4
0.6
0.8
1.0
1.1
1.3
0.9
0.4
0.6
CX28 IMPARCIAL
0.0
0.0
0.0
0.0
0.0
6.8
1.1
2.6
1.5
0.8
0.2
0.0
0.0
0.8
0.0
0.0
0.3
0.3
0.3
0.4
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.4
CX30 NACIONAL
1.1
1.2
0.0
0.0
2.6
2.3
1.2
2.6
1.5
0.8
0.5
0.4
0.4
1.0
0.4
0.3
0.0
0.0
0.3
0.4
0.2
0.4
0.0
0.0
0.0
0.0
0.0
0.1
0.6
0.4
CX32 RADIOMUNDO
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX36 CENTENARIO
3.2
1.2
0.0
0.0
2.6
2.3
1.5
3.8
2.9
1.7
1.0
1.0
0.2
1.8
0.2
0.3
0.0
0.0
0.0
0.0
0.1
0.0
0.6
0.8
0.0
0.0
0.0
0.2
0.9
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.4
0.2
0.2
0.3
0.3
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX40 FENIX
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.4
0.4
0.2
0.4
0.3
0.0
0.3
0.3
0.4
0.3
0.0
0.6
0.8
0.0
0.0
0.0
0.2
0.2
0.3
CX42 C. DE MDEO.
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX44 AM LIBRE
1.1
1.2
4.0
2.6
7.7
6.8
3.9
5.1
2.2
2.1
1.0
0.4
0.2
1.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
1.3
0.3
1.5
0.7
CX46 AMERICA
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
CX48 CRISTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.1
0.2
0.0
0.0
0.0
0.3
0.4
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
CX58 CLARIN
3.2
2.4
2.0
0.0
2.6
2.3
2.3
2.6
2.9
3.7
2.4
2.4
1.6
2.4
0.7
1.3
0.9
0.9
2.0
1.8
1.2
1.6
0.6
0.8
2.9
3.2
3.9
1.9
1.8
1.8
OTRAS AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.2
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
ZAPPING EN AM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
AM SIN IDENTIFICAR
7.7
7.7
6.8
7.2
7.7
3.6
0.8
1.0
0.8
0.8
2.5
0.9
0.8
0.6
1.8
2.0
2.5
1.4
1.6
2.5
3.3
1.0
2.1
2.6
2.2
3.3
2.0
SUBTOTAL AM
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
33.0 31.2
Prom. emite
1.2
0.1
2.9
0.1
1.1
2.0
0.7
2.3
11.0
2.0
0.7
0.6
0.5
0.6
0.0
0.9
0.1
0.2
0.0
1.5
0.0
0.1
1.8
0.1
0.0
3.3
33.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
88.3 LACOSTA
2.1
4.7
4.0
2.6
2.6
2.3
3.0
1.3
1.5
0.4
0.5
1.6
2.0
1.2
2.0
1.6
1.2
1.5
1.3
1.8
1.6
1.2
0.0
0.8
1.0
1.1
2.6
1.1
1.7
1.3
90.3 OLDIES
3.2
3.5
4.0
2.6
2.6
2.3
3.0
0.0
0.7
1.2
2.4
2.7
3.3
1.7
3.5
3.9
4.2
3.5
3.0
3.2
3.6
3.7
1.9
3.3
3.8
3.2
6.6
3.7
3.0
3.0
91.1 RADIOFUTURA
3.2
3.5
2.0
2.6
2.6
0.0
2.3
0.0
0.7
1.7
1.2
1.8
2.0
1.2
1.3
1.0
3.6
3.8
3.9
3.6
2.9
3.3
3.2
4.1
5.8
5.3
6.6
4.7
2.8
2.9
91.9 DISNEY
0.0
3.5
2.0
2.6
2.6
4.5
2.5
1.3
2.9
3.3
5.1
6.9
6.9
4.4
7.5
8.7
6.9
6.5
5.6
5.0
6.7
4.5
5.1
6.6
7.7
3.2
0.0
4.5
4.5
5.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
1.2
1.2
0.6
0.9
0.8
0.6
0.9
1.0
1.4
0.9
1.2
0.6
0.0
0.0
0.0
0.0
0.3
0.5
0.6
93.1 INOLVIDABLE
2.1
1.2
0.0
0.0
0.0
0.0
0.6
0.0
1.5
3.7
4.1
3.5
3.1
2.7
4.6
6.0
7.5
5.9
3.6
3.6
5.2
3.7
6.4
8.2
4.8
5.3
1.3
4.9
3.3
4.3
93.9 OCEANO
0.0
0.0
0.0
0.0
0.0
2.3
0.4
1.3
1.5
4.6
5.6
4.5
4.7
3.7
5.0
4.5
5.1
4.7
4.3
4.3
4.6
4.9
3.2
4.9
2.9
2.1
1.3
3.2
3.0
3.9
1.1
1.2
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.5
0.4
0.4
0.4
0.0
0.3
0.3
0.0
0.0
0.0
0.1
0.8
1.9
0.8
1.0
1.1
1.3
1.1
0.5
0.5
4.3
3.5
2.0
5.1
5.1
4.5
4.1
1.3
1.5
2.5
2.4
2.2
2.4
2.0
2.4
2.9
2.4
2.9
3.3
2.2
2.7
1.6
2.5
3.3
3.8
2.1
1.3
2.5
2.8
2.4
96.3 ALFA
1.1
1.2
2.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.7
0.8
1.0
0.4
1.1
1.0
0.6
0.3
0.0
0.0
0.5
0.0
0.0
0.0
1.9
1.1
0.0
0.5
0.5
0.5
97.1 BABEL
1.1
1.2
2.0
2.6
0.0
0.0
1.1
0.0
0.0
0.4
0.7
1.0
1.4
0.6
0.9
1.0
0.6
0.6
0.7
0.4
0.7
0.4
0.6
0.8
1.0
1.1
1.3
0.9
0.8
0.7
97.9 M24
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.6
3.6
6.2
5.6
4.9
5.1
4.7
5.0
4.2
3.0
2.9
2.6
2.9
3.4
3.7
4.5
4.1
1.9
0.0
0.0
2.4
2.6
3.5
98.7 DIAMANTE
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.2
0.3
0.0
0.0
0.0
0.4
0.1
0.4
0.6
0.8
1.0
1.1
1.3
0.9
0.3
0.4
1.1
1.2
2.0
0.0
0.0
2.3
1.1
2.6
0.7
0.0
0.0
0.2
0.4
0.6
0.2
0.5
0.3
0.3
0.3
0.4
0.3
0.8
1.9
1.6
1.9
2.1
0.0
1.4
0.9
0.8
100.3 AIRE
10.3 7.3
5.8
6.8
11.4
7.0
11.6 11.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.6
0.6
0.2
0.4
0.3
0.3
0.3
0.3
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.2
101.9 AZUL
0.0
0.0
0.0
0.0
0.0
2.3
0.4
0.0
0.0
0.8
1.7
1.6
1.4
0.9
1.8
2.1
2.1
2.1
3.9
2.9
2.5
3.3
4.5
3.3
2.9
2.1
0.0
2.7
1.6
2.0
102.9 TOTAL
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
2.2
2.1
1.5
0.8
0.8
1.4
0.9
0.8
1.8
2.9
3.6
4.0
2.3
4.1
5.1
2.5
1.0
0.0
0.0
2.1
1.5
2.0
103.7 LATINA
5.3
4.7
6.0
7.7
7.7
4.5
6.0
5.1
2.2
2.1
2.9
4.1
4.9
3.6
4.8
5.5
5.4
4.7
5.3
4.0
4.9
4.5
5.7
5.7
5.8
4.3
5.3
5.2
4.9
4.6
104.3 RADIOCERO
4.3
4.7
4.0
5.1
5.1
4.5
4.6
2.6
3.6
2.1
2.4
2.7
2.2
2.6
2.6
2.9
2.1
2.7
2.3
2.5
2.5
2.4
1.9
1.6
2.9
3.2
1.3
2.2
3.0
2.4
104.9 METROPOLIS
6.4
7.1
8.0
5.1
5.1
2.3
5.7
2.6
2.9
1.7
2.9
3.1
2.9
2.7
3.1
3.9
2.4
2.4
3.6
3.6
3.2
4.5
5.1
3.3
3.8
4.3
3.9
4.2
3.9
3.3
105.9 GALAXIA
1.1
1.2
0.0
0.0
0.0
4.5
1.1
5.1
3.6
3.7
3.4
3.1
3.3
3.7
3.3
2.6
2.7
2.7
2.3
2.2
2.6
2.4
1.9
0.8
0.0
1.1
2.6
1.5
2.2
2.6
106.7 LA LEY
5.3
5.9
6.0
5.1
7.7
4.5
5.8
2.6
1.5
2.1
2.7
3.3
3.9
2.7
4.2
3.9
4.5
2.9
3.3
4.0
3.8
4.1
3.2
5.7
5.8
7.4
5.3
5.2
4.4
3.9
OTRAS FM
2.1
2.4
4.0
5.1
7.7
6.8
4.7
3.8
3.6
2.9
2.2
2.0
1.6
2.7
2.0
2.1
2.4
2.4
2.3
1.1
2.0
0.8
1.9
1.6
1.9
2.1
2.6
1.8
2.8
2.2
ZAPPING EN FM
1.1
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.7
0.0
0.2
0.8
1.2
0.5
1.3
1.6
1.2
2.1
2.3
1.8
1.7
1.6
0.6
0.8
0.0
0.0
1.3
0.7
0.8
1.0
FM SIN IDENTIFICAR
1.1
1.2
0.0
0.0
0.0
2.3
0.8
2.6
4.4
3.3
3.4
3.7
3.1
3.4
3.3
3.4
3.9
4.7
3.3
5.4
4.0
3.7
1.9
3.3
1.9
1.1
1.3
2.2
2.6
3.2
SUBTOTAL FM
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
66.7 68.6
Prom. emite
1.7
3.0
2.8
4.5
0.5
4.0
3.0
0.5
2.8
0.5
0.8
2.6
0.4
0.9
11.6
0.1
1.6
1.5
4.9
3.0
3.9
2.2
4.4
2.8
0.8
2.6
67.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
CX4 RURAL
5963
5366
5813
2087
2236
1789
3876
3578
2087
5068
5664
4783
3966
4191
1394
1322
5191
5751
7485
3802
4157
1086
532
1595
1595
2659
3722
1865
3522
3404
CX6 CLSICA
745
745
745
745
745
621
745
745
1043
2087
1793
1768
1364
1714
1322
639
627
590
559
909
543
532
532
532
356
812
876
CX8 SARANDI
4025
2236
1789
1043
1043
2534
2112
15204
31452
37862
43079
38536
30972
32851
28234
20905
17133
15998
14599
9616
17747
8418
6779
3123
2592
3655
4221
4798
14377
18465
CX10 CONTINENTE
298
297
303
150
342
357
627
590
447
394
475
1030
1030
422
242
322
CX12 ORIENTAL
3578
2087
1043
1043
1491
1540
1491
3578
5813
7304
6729
5127
5007
5575
4970
4626
4605
6153
6708
5439
5702
3622
2625
2093
3689
4752
3747
3933
4731
CX14 EL ESPECTADOR
9540
8198
2236
3329
5963
9093
8198
10434
9845
5964
8250
7818
6358
7334
6853
5159
2571
6016
3054
3588
4685
3689
6280
8939
5039
5658
6435
CX16 CARVE
1789
1342
2534
2540
1768
1662
1714
1344
1636
3091
3574
4249
2601
5227
1030
1562
1562
2093
1562
2173
1609
2145
2534
1789
1789
1789
1491
745
1689
3279
4770
11180
12372
14638
17254
10582
18270
14590
18054
14701
15476
14646
15956
10997
10467
6280
5715
7277
5150
7648
8969
11395
CX20 MONTECARLO
8025
18782
38905
51725
62905
68195
67992
51417
59209
42117
35939
30136
26315
23928
36274
18871
14123
13624
12561
13591
13658
14405
27530
34032
12968
10733
8497
5515
4472
5963
CX22 UNIVERSAL
298
50
2981
4025
7751
7017
6644
4736
6215
3648
3705
6658
11228
13970
7571
14247
8206
3655
3655
2558
1528
5642
4500
5983
1789
298
1789
1043
1789
3428
3432
5912
2899
4822
6314
6187
6010
6119
6486
5990
3122
3622
1562
532
532
532
1650
2709
3513
1342
1342
1043
1793
2072
1265
3108
2325
1636
1621
1585
447
1787
475
498
1562
1562
2093
1030
1203
1064
1418
CX28 IMPARCIAL
745
745
2236
2236
2236
6112
2385
4323
2087
2087
1789
748
1839
997
994
995
447
572
532
1064
266
1265
892
CX30 NACIONAL
1789
2534
1491
1491
298
298
1317
2087
2087
1342
1342
2090
2072
1836
641
342
639
627
995
1565
801
1018
170
1031
936
745
745
1491
1495
1465
990
697
661
639
627
590
559
629
405
540
6112
4770
3727
2981
2534
1789
3652
3876
7155
5664
4174
5972
4698
5256
3805
3648
3197
3135
2950
2796
3255
2716
2625
2625
4786
5318
5849
3987
4038
4166
CX32 RADIOMUNDO
CX36 CENTENARIO
CX38 EMISORA DEL SUR
CX40 FENIX
CX42 C. DE MDEO.
745
1491
745
1342
1639
1339
1217
320
342
357
170
532
532
532
266
413
551
745
745
745
373
745
1789
1789
1342
2072
1289
2034
1664
2558
1621
2175
2124
2029
1086
1030
1030
532
532
532
790
1120
1370
661
110
532
532
177
134
178
748
732
247
CX44 AM LIBRE
298
298
596
298
8348
9093
3155
7155
3130
2981
3428
2090
1036
3303
627
590
203
475
532
498
251
1728
1252
CX46 AMERICA
745
748
732
371
697
1984
1918
1254
1180
559
1265
543
91
432
576
CX48 CRISTAL
745
745
298
297
348
320
405
447
195
136
181
3876
2832
2534
2236
1789
4025
2882
2087
4174
7155
8198
8800
8287
6450
6536
5675
4908
6745
6558
5589
5954
5158
3689
4221
6280
4685
4153
4703
4956
5784
313
CX58 CLARIN
OTRAS AM
745
745
298
297
248
320
342
532
532
532
532
532
443
231
ZAPPING EN AM
745
745
745
745
497
745
745
1043
745
748
732
793
697
661
997
994
1770
1118
1040
543
1064
532
532
445
694
759
AM SIN IDENTIFICAR
1342
4919
7900
6112
6112
3876
5043
6261
6708
8049
6410
5675
6341
6574
4766
4331
4551
5967
7738
5365
5453
6788
6247
5183
3157
4719
3123
4870
5485
5632
SUBTOTAL AM
52768
45911
37117
25788
28769
38607
38160
70060
126554
157559
180962
183343
169195
147946
152744
122838
117934
111790
116894
103529
120955
87896
66124
53832
49813
58119
59815
62600
92415
110500
TOTAL DE LA HORA
99127
83326
60967
44570
48744
64693
66904
124467
241929
381154
515907
576208
565562
400871
527919
488330
487289
499998
496605
469495
494939
407088
298971
220611
188279
165184
138136
236378
299773
377396
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
3522
812
14377
242
3933
6467
2145
8969
27530
4500
3422
1502
1265
1031
405
4038
413
1345
200
1728
432
136
5000
231
694
5485
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
21 a 22
22 a 23
23 a 24
Promedio
7762
7339
6545
6226
6929
7267
7011
7400
4786
4752
5284
3689
3123
4839
4111
5257
9048
16973
17025
18430
16322
16622
12969
16390
12964
8407
6779
5183
3622
4618
6929
8415
10789
91.1 RADIOFUTURA
2385
1640
1043
1043
1789
1491
1565
1491
5515
6410
8944
12395
14753
8251
13768
12607
14518
16690
15476
12856
14319
11946
11531
10467
10434
8340
6213
9822
8489
10798
91.9 DISNEY
2981
3876
1789
1789
1789
2087
2385
4025
11627
17291
29365
37319
36256
22647
40858
45655
40189
33163
31069
28624
36593
24778
22065
13557
13026
9471
5318
14703
19082
24648
745
1789
3428
3278
4018
2210
4069
4331
3912
2356
2984
2906
3426
3054
3157
2127
1064
1567
1801
2401
93.1 INOLVIDABLE
1342
1043
398
4323
12372
27428
32267
32688
18179
26937
29676
33231
34309
31002
29633
30798
24372
19871
17213
14721
9936
4221
15056
16108
21344
93.9 OCEANO
1491
1491
1491
1491
1491
1789
1540
4025
9540
44272
55302
57679
51229
37008
50572
44818
43800
44751
43611
44507
45343
31772
17912
9902
6280
3655
3689
12202
24023
31518
298
298
99
596
596
1342
607
524
342
357
559
210
2036
1495
1562
1030
1030
1030
1364
549
699
1938
1640
1043
596
596
596
1068
298
2087
5515
11925
18223
20487
9756
18158
18304
20123
19349
17027
15543
18084
12220
8906
5183
5183
3655
2093
6207
8779
11349
96.3 ALFA
298
298
298
149
1491
2385
2684
2982
1590
2996
2689
3272
3502
2950
2796
3034
2173
1595
532
1528
498
1054
1457
1893
97.1 BABEL
298
298
298
298
199
298
894
1486
2124
800
1282
1366
715
1362
1399
1565
1282
1018
1030
1030
1030
498
498
851
783
978
97.9 M24
1491
745
745
745
1491
1491
1118
3578
3727
10434
16546
19393
18144
11970
14338
10755
9967
10572
9727
9167
10754
7532
6146
3023
1528
532
1595
3393
6809
8706
1789
2534
2540
2501
1561
2411
2325
1279
1881
1770
1565
1872
1018
1562
1562
1030
498
498
1028
1115
1487
98.7 DIAMANTE
99.5 DEL SOL
Prom. 06 a 24 hs
19 a 20
3922
18343
Prom. 24 hs
18 a 19
7429
15376
Promedio
6116
11180
17 a 18
4323
6857
16 a 17
3279
1789
15 a 16
Promedio
1342
745
14 a 15
11 a 12
1043
1292
13 a 14
08 a 09
671
1043
12 a 13
07 a 08
298
1043
10 a 11
06 a 07
298
1043
09 a 10
Promedio
298
596
05 a 06
596
1640
04 a 05
02 a 03
1193
2385
03 A 04
01 a 02
1342
90.3 OLDIES
00 a 01
88.3 LACOSTA
298
298
298
298
199
596
1043
2236
2236
2540
2804
1909
2411
2667
3554
4129
3355
2124
3040
3122
2558
2060
2060
2060
1064
2154
1826
2368
14012
10434
8348
7006
6708
6112
8770
8348
11180
20571
36669
46866
55509
29857
50903
48795
47485
45680
43258
46842
47161
45886
37918
32068
31934
25553
21831
32532
29580
36516
745
745
248
745
1491
2534
3135
4573
2080
4125
2325
2915
2248
1585
1118
2386
543
532
532
1064
532
534
1312
1666
101.9 AZUL
745
1043
298
1491
5217
9540
13267
12845
13843
9367
15106
16618
28078
55236
67398
68443
41813
54318
23163
8374
4153
3123
15522
16750
22234
2534
8348
17142
23403
22124
17327
15146
13824
6976
7259
4929
6811
6593
7732
6920
5049
2026
498
532
2504
6346
8461
103.7 LATINA
3727
1938
1640
1640
3130
2832
2484
4919
12819
17888
31154
36149
36884
23302
36316
34283
31369
28450
28305
23369
30349
22605
13524
10400
9902
9437
7310
12197
17083
21949
104.3 RADIOCERO
2683
2683
1342
1342
1342
2087
1913
4323
8198
12670
14906
19862
16522
12747
17085
17643
15929
18354
17583
15430
17004
12083
12662
5782
4153
4685
4221
7264
9732
12338
104.9 METROPOLIS
7006
5515
2683
2832
2087
1789
3652
2832
6410
10136
22210
24943
25792
15387
26087
27605
22041
21122
17431
15652
21656
16087
16748
12628
8374
7842
6812
11415
13028
16153
105.9 GALAXIA
1043
1043
596
447
4919
8198
13118
18335
20457
18343
13895
16652
12673
12168
12712
12273
9951
12738
9367
7876
3689
2659
2093
1528
4535
7904
10389
106.7 LA LEY
3727
3727
2385
2087
1640
2087
2609
5068
5813
8944
12223
14024
17056
10521
15147
18348
20706
19349
17617
17777
18157
15612
10999
13591
13093
9869
6247
11568
10714
13416
OTRAS FM
596
596
596
596
1640
2385
1068
2385
3727
6559
10882
9701
9752
7168
9852
10006
8613
9837
9323
9169
9467
6925
5749
4187
4719
3655
2060
4549
5563
7061
ZAPPING EN FM
1789
745
745
745
745
745
919
745
1789
2236
1043
1936
3286
1839
4013
4694
3987
5707
6963
6708
5345
5158
2093
1562
1064
1064
1562
2084
2547
3089
FM SIN IDENTIFICAR
1789
1043
1491
2534
1143
7304
13714
23254
18335
23591
24631
18471
22227
18987
19991
20927
21747
19564
20574
18397
14257
9969
7909
7411
5284
10538
12681
16528
SUBTOTAL FM
46657
37415
23850
18782
20720
26831
29042
56942
120294
233134
346720
406305
411675
262512
385515
372148
378100
397050
387229
372227
382045
321702
235970
168341
139530
105503
77789
174806
212101
273121
TOTAL DE LA HORA
99127
83326
60967
44570
48744
64693
66904
124467
241929
381154
515907
576208
565562
400871
527919
488330
487289
499998
496605
469495
494939
407088
298971
220611
188279
165184
138136
236378
299773
377396
100.3 AIRE
102.9 TOTAL
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
4111
8415
8489
19082
1801
19329
24023
549
8779
1457
783
6809
1673
1826
29580
1312
16750
6346
17083
9732
13028
7904
10714
5563
2547
12681
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
CX4 RURAL
6261
6261
7304
2087
3130
2087
4522
4174
2087
6261
6261
6281
5127
5032
1951
1851
6266
7022
9912
4697
5283
1521
744
2233
2233
3722
5211
2611
4362
4309
CX6 CLSICA
1043
1043
1043
1043
1043
870
1043
1043
1043
2087
2094
2051
1560
1951
1851
895
878
826
783
1197
761
744
744
744
499
1032
1086
CX8 SARANDI
5217
3130
2087
1043
1043
3130
2609
18782
38607
45911
51129
43965
34863
38876
34144
25919
21485
19310
18173
10961
21665
9126
6700
2978
2233
3722
5211
4995
17036
21846
CX10 CONTINENTE
878
826
284
744
744
248
133
177
CX12 ORIENTAL
4174
2087
1043
1043
2087
1739
2087
4174
7304
9391
9421
7178
6592
7804
6480
4476
4389
5782
6263
5866
5324
2978
2978
2233
4467
5956
3989
4547
5482
CX14 EL ESPECTADOR
10434
11478
3130
4174
8348
11478
9391
10434
8374
4102
8688
7804
5554
6266
7022
4956
2349
5659
2282
2233
4467
4467
6700
10422
5095
5904
6481
CX16 CARVE
2087
1043
3130
3140
2051
1909
1951
926
1790
1755
3304
4697
2404
5324
744
1489
1489
2233
1489
2128
1610
2147
3130
2087
2087
2087
2087
1043
2087
4174
6261
13565
13565
16749
19482
12299
22437
18514
23275
14921
14869
14875
18149
11408
11167
6700
5211
6700
3722
7485
10005
12644
CX20 MONTECARLO
13565
10434
9391
5217
4174
6261
8174
20869
42781
51129
58433
63854
64600
50277
54630
38879
35808
29843
28911
26618
35782
19774
14889
14889
13400
14145
15634
15455
27422
33838
CX22 UNIVERSAL
4174
5217
8348
7328
7178
5374
7804
4628
2686
2633
4956
7046
4959
5324
5211
3722
3722
1489
744
3369
3425
4567
2087
348
2087
1043
2087
3130
3140
6152
2940
5853
7406
7162
7900
7434
7829
7264
3042
2978
1489
744
744
744
1624
3044
3943
1043
1043
1043
2094
2051
1212
3902
2777
1790
1755
1652
1980
1489
1489
2233
744
993
1046
1395
CX28 IMPARCIAL
1043
1043
3130
3130
3130
7304
3130
5217
2087
2087
2087
1047
2087
895
878
826
433
744
1489
372
1506
964
CX30 NACIONAL
2087
3130
2087
2087
1565
2087
2087
1043
1043
2094
2051
1734
895
878
826
1566
694
761
127
1030
852
1043
1043
2087
2094
2051
1386
976
926
895
878
826
783
881
567
756
7304
6261
5217
4174
3130
2087
4695
4174
8348
6261
4174
6281
6152
5898
4878
4628
4476
4389
4130
3914
4403
3803
2978
2978
6700
7445
8189
5349
5086
5216
CX32 RADIOMUNDO
CX36 CENTENARIO
CX38 EMISORA DEL SUR
1043
2087
1043
1043
1047
1025
1215
744
744
744
372
397
529
1043
1043
1043
522
1043
2087
2087
1047
2051
1386
1951
1851
3581
1755
2478
2349
2328
1521
744
744
744
744
744
874
1277
1529
CX42 C. DE MDEO.
1047
1025
345
926
154
744
744
248
187
249
CX44 AM LIBRE
10434
11478
3652
8348
3130
2087
3130
2094
1025
3302
878
826
284
744
124
1841
1237
CX46 AMERICA
1043
1047
1025
519
976
2777
2686
1755
1652
783
1771
761
127
604
806
CX48 CRISTAL
1043
1043
348
87
116
4174
3130
3130
3130
2087
5217
3478
2087
4174
6261
7304
7328
8203
5893
7804
5554
5371
7900
5782
4697
6185
4563
4467
5211
6700
4467
3722
4855
5103
5644
242
323
CX40 FENIX
CX58 CLARIN
OTRAS AM
1043
1043
348
744
744
744
744
744
620
ZAPPING EN AM
1043
1043
1043
1043
696
1043
1043
1043
1043
1047
1025
1041
976
926
895
878
2478
1566
1286
761
1489
744
744
623
912
983
AM SIN IDENTIFICAR
1043
3130
9391
7304
7304
4174
5391
6261
7304
10434
7304
6281
7178
7460
4878
4628
5371
5266
7434
3132
5118
6845
5956
4467
3722
5211
2978
4863
5708
5814
SUBTOTAL AM
58433
52172
44868
30260
34434
46955
44520
81388
147125
176341
191993
192609
177393
161142
165842
135151
131594
115860
120600
101776
128471
79855
63279
55835
55090
62535
67002
63933
99516
117848
103301
84519
65737
46955
53215
73041
71128
142951
284859
439288
564501
616559
596779
440823
556059
523942
532641
547701
546831
506532
535618
424373
321608
230039
198027
171971
146659
248780
324087
408407
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
4362
1032
17036
133
4547
6747
2147
10005
27422
3425
3845
1477
1506
1030
567
5086
397
1533
280
1841
604
87
5103
242
912
5708
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
6829
7406
7162
6144
7434
7046
7003
8366
6700
5956
6700
4467
2978
5861
4212
5558
9519
16584
16662
18799
16677
18173
12526
16570
12168
9678
6700
4467
2978
2978
6495
8407
10861
91.1 RADIOFUTURA
2087
1043
1043
1043
2087
2087
1565
2087
7304
7304
10434
13608
16406
9524
16584
15737
14323
16677
14869
11743
14989
11408
12656
11167
10422
8189
5211
9842
8980
11452
91.9 DISNEY
4174
4174
2087
2087
2087
2087
2783
5217
14608
20869
32347
37684
35889
24436
41948
48136
44760
35109
33867
31316
39189
27379
25312
13400
12656
11167
7445
16226
20658
26617
1043
2087
3130
2094
3076
1905
3902
4628
4476
1755
2478
1566
3134
2282
3722
2978
1489
1745
1696
2262
93.1 INOLVIDABLE
1043
1043
348
5217
13565
31303
37684
38965
21122
28291
30548
34017
37742
37171
35230
33833
28139
20845
17123
17123
10422
5211
16477
17945
23811
93.9 OCEANO
38286
Prom. 06 a 24 hs
18 a 19
Promedio
3811
18457
17 a 18
6152
15702
16 a 17
5234
11478
15 a 16
5217
8348
14 a 15
4174
2087
13 a 14
1043
1043
12 a 13
1043
1043
Promedio
08 a 09
174
1043
11 a 12
07 a 08
1043
10 a 11
06 a 07
1043
09 a 10
Promedio
05 a 06
1043
04 a 05
02 a 03
2087
03 A 04
01 a 02
1043
90.3 OLDIES
00 a 01
88.3 LACOSTA
2087
2087
2087
2087
2087
2087
2087
5217
12521
57389
67824
71182
61524
45943
60484
54616
52817
54419
53692
54803
55138
36505
21589
9678
6700
3722
4467
13777
29236
1047
174
783
130
1521
1489
744
744
744
874
295
393
1043
1043
1043
522
2087
5217
12521
20936
23584
10724
20486
20365
24170
21943
18173
18007
20524
14450
9678
4467
4467
3722
2233
6503
9568
12584
96.3 ALFA
2087
2087
2094
2051
1386
1951
1851
3581
4389
4130
3914
3303
3042
2233
744
744
1127
1454
1939
97.1 BABEL
878
826
1566
545
761
744
744
744
499
261
348
2087
1043
1043
1043
2087
2087
1565
4174
3130
8348
13565
16749
14356
10053
9755
7406
8952
9655
9086
7829
8781
4563
3722
744
744
744
2233
2125
5631
6986
2087
3130
3140
3076
1906
2927
2777
1790
2633
2478
1566
2362
761
1489
1489
744
747
1254
1672
97.9 M24
98.7 DIAMANTE
99.5 DEL SOL
1043
3130
3130
3140
3076
2253
2927
2777
4476
5266
4130
2349
3654
3042
1489
1489
1489
1489
1489
1748
1914
2552
100.3 AIRE
14608
10434
8348
7304
7304
7304
9217
8348
11478
22956
39651
46059
54346
30473
43899
45359
42969
43886
41301
43059
43412
45631
45412
37223
34245
25312
20101
34654
29439
36180
1043
1043
348
1043
2087
3130
3140
5127
2421
4878
2777
3581
2633
1652
1566
2848
761
744
744
1489
744
747
1591
2005
101.9 AZUL
1043
1043
348
2087
7304
12521
15652
14655
16406
11438
17560
19440
35808
73729
87559
90816
54152
70729
27545
8934
3722
2978
18985
21230
28191
3130
10434
21912
30260
29310
22559
19601
17560
8331
7162
1755
3304
2349
6743
3042
1489
744
744
1003
6837
9116
103.7 LATINA
3130
1043
1043
1043
3130
3130
2087
5217
16695
22956
38607
41872
41016
27727
40973
37953
34913
31598
30563
25835
33639
24337
12656
9678
9678
10422
7445
12369
18956
24579
104.3 RADIOCERO
2087
2087
1043
1043
1043
2087
1565
5217
9391
15652
16695
21983
18457
14566
18535
19440
18799
21065
20651
17224
19286
12929
15634
6700
3722
4467
5211
8111
10882
13987
104.9 METROPOLIS
7304
5217
2087
3130
2087
2087
3652
3130
7304
12521
26086
28263
29736
17840
30242
31474
26856
25454
18173
15658
24643
15210
17867
14889
8934
8189
7445
12089
14556
18191
105.9 GALAXIA
1043
1043
348
5217
9391
14608
19825
21983
18457
14914
16584
12960
12533
13166
13216
10178
13106
9126
8934
4467
3722
2233
744
4871
8310
10964
106.7 LA LEY
3130
3130
2087
2087
1043
2087
2261
6261
7304
10434
12521
12561
15381
10744
12682
18514
21485
21943
18999
18007
18605
15210
11911
14145
14145
8934
5956
11717
10832
13688
7197
102.9 TOTAL
OTRAS FM
1043
2087
522
2087
3130
6261
11478
9421
10254
7105
9755
10183
8057
9655
9086
10961
9616
8366
5956
4467
5211
3722
1489
4868
5528
ZAPPING EN FM
2087
1043
1043
1043
1043
1043
1217
1043
2087
3130
1043
1047
2051
1734
2927
3703
3581
4389
5782
6263
4441
4563
2233
1489
1489
1489
1489
2125
2379
2767
FM SIN IDENTIFICAR
2087
1043
2087
3130
1391
9391
16695
29216
19825
25123
27686
21323
24389
20365
21485
21065
24781
18007
21682
19774
17867
11167
9678
9678
6700
12477
14218
18494
SUBTOTAL FM
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
4212
8407
8980
20658
1696
21534
29236
295
9568
1454
261
5631
1880
1914
29439
1591
21230
6837
18956
10882
14556
8310
10832
5528
2379
14218
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
01 a 02
02 a 03
03 A 04
04 a 05
05 a 06
Promedio
06 a 07
07 a 08
08 a 09
09 a 10
10 a 11
11 a 12
Promedio
12 a 13
13 a 14
14 a 15
15 a 16
16 a 17
17 a 18
Promedio
18 a 19
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
Prom. 06 a 24 hs
5217
3130
2087
2087
1043
2261
2087
2087
2087
4174
1040
1062
2089
2501
2573
1416
1564
1342
1423
1144
CX6 CLSICA
1043
2087
1040
1062
872
1121
187
265
353
CX8 SARANDI
1043
1043
1043
1043
1043
870
6261
13565
17738
22956
24963
21243
17787
13458
8369
6253
7718
5665
6256
7953
6646
6975
3487
3487
3487
1744
4304
7729
10015
CX4 RURAL
CX10 CONTINENTE
1043
1040
1062
524
1196
1251
1564
668
1662
1744
1744
858
513
684
CX12 ORIENTAL
2087
2087
1043
1043
1043
2087
2087
2087
1043
1196
5002
5145
7081
7820
4374
6646
5231
1744
1744
1744
1744
3142
2401
2853
CX14 EL ESPECTADOR
7304
1217
3130
5217
10434
13521
10621
7154
7850
8369
10004
6431
5665
3128
6908
4985
6975
5231
1744
5231
5231
4899
5045
6320
2142
CX16 CARVE
1043
2087
1043
1040
1062
1046
1121
2391
1251
6431
4249
3128
3095
4985
1744
1744
1744
1744
1744
2284
1606
1043
1043
1043
1043
696
1043
1043
5217
9391
9361
11683
6290
7850
4782
5002
14149
16994
14075
10476
9969
8719
5231
6975
8719
8719
8055
6379
8274
CX20 MONTECARLO
11478
11478
6261
6261
5217
5217
7652
13565
29216
53215
74084
79048
76474
54267
70654
50211
36265
30871
19826
17203
37505
16615
12206
10462
10462
12206
8719
11778
27801
34517
CX22 UNIVERSAL
1043
174
1043
6261
6241
5311
3143
2243
1196
6253
16722
26907
31278
14100
36554
15693
3487
3487
5231
3487
11323
7185
9522
1043
174
1043
1043
1043
4174
4160
5311
2796
2243
3587
3752
1286
2832
3128
2805
3323
5231
1744
1716
1873
2439
2087
2087
1043
1040
2124
1397
1121
1196
1251
1286
1416
1564
1306
1662
1744
1744
1744
1744
1744
1730
1108
1478
CX28 IMPARCIAL
3130
522
2087
2087
2087
1043
1217
1251
1286
1416
1564
919
665
712
CX30 NACIONAL
1043
1043
1043
1043
696
2087
2087
2087
2087
2080
2124
2092
2243
1196
1416
1564
1070
1662
277
1034
1146
3130
1043
1043
1043
1043
3130
4174
4174
4174
5201
1062
3652
1121
1196
386
1744
1744
581
1416
1540
2087
3120
2124
1222
1121
1196
1251
595
454
606
CX40 FENIX
1043
1043
2080
2124
1049
2243
1196
1286
1416
1564
1284
1744
1744
581
728
971
CX42 C. DE MDEO.
CX44 AM LIBRE
1043
1043
2087
1043
3130
3130
1913
4174
3130
5217
4174
2080
1062
3306
1662
1744
568
1447
1291
CX46 AMERICA
CX48 CRISTAL
1043
1040
347
1121
1416
1564
684
258
344
3130
2087
1043
1043
1043
1391
2087
4174
9391
10434
12481
8497
7845
3364
5978
3752
3859
8497
7820
5375
6646
1744
1744
5231
5231
5231
4324
4590
6134
OTRAS AM
1043
1040
1121
1196
204
289
ZAPPING EN AM
1043
174
1251
1286
423
149
199
AM SIN IDENTIFICAR
2087
9391
4174
3130
3130
3130
4174
6261
5217
2087
4174
4160
4249
4358
4486
3587
2501
7718
8497
10947
6289
6646
6975
6975
1744
3487
3487
4886
4927
5178
SUBTOTAL AM
38607
30260
17738
14608
14608
17738
22260
41738
75128
110605
153386
160177
148699
114955
120000
92054
83785
101617
107630
107910
102166
107999
73236
48824
36618
47080
41849
59268
74662
92130
88692
80345
49042
38607
37564
43824
56346
78258
134604
235817
394420
475331
487519
300992
457570
399300
373908
380742
371039
376902
393244
363875
242377
197040
163909
148216
116829
205374
238989
299870
CX32 RADIOMUNDO
CX36 CENTENARIO
CX58 CLARIN
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
1423
265
7729
513
2401
5765
2142
6379
27801
7185
2365
1564
665
1034
0
1416
454
874
0
1447
0
258
4743
204
149
4927
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
10 a 11
11 a 12
Promedio
12 a 13
19 a 20
20 a 21
21 a 22
22 a 23
23 a 24
Promedio
Prom. 24 hs
2087
1043
2087
8321
10621
4200
10093
7173
5002
6431
5665
7820
7031
4985
1744
1744
1744
3487
2284
3857
4505
1043
3130
10434
14562
18056
7871
17944
17933
17507
15436
12746
14075
15940
14954
5231
6975
6975
5231
8719
8014
8435
10608
91.1 RADIOFUTURA
3130
3130
1043
1043
1043
1565
1043
4174
5217
9361
10621
5069
6729
4782
15006
16722
16994
15639
12645
13292
8719
8719
10462
8719
8719
9771
7263
9162
91.9 DISNEY
3130
1043
1043
1043
2087
1391
1043
4174
8348
21912
36404
37175
18176
38131
39452
28762
28298
24075
21895
30102
18277
13950
13950
13950
5231
10893
15141
19724
1043
4174
6241
6373
2972
4486
3587
2501
3859
4249
6256
4156
4985
1744
1121
2062
2750
2087
1043
522
2087
9391
17738
18722
16994
10822
23551
27497
31263
25726
15578
15639
23209
14954
17437
17437
8719
8719
1744
11501
11514
15178
93.9 OCEANO
Prom. 06 a 24 hs
07 a 08
1043
1913
18 a 19
06 a 07
1913
1043
93.1 INOLVIDABLE
Promedio
Promedio
1043
1043
17 a 18
05 a 06
1043
1043
16 a 17
04 a 05
1043
2087
15 a 16
03 A 04
2087
3130
14 a 15
02 a 03
4174
3130
13 a 14
01 a 02
2087
90.3 OLDIES
09 a 10
00 a 01
88.3 LACOSTA
1043
174
1043
2087
11478
23999
23923
25491
14670
25794
20324
21259
20581
18410
18767
20856
19938
8719
10462
5231
3487
1744
8264
10991
14597
1043
1043
348
2087
2087
2080
2124
1396
1196
1251
408
3323
5231
1744
1744
1744
1744
2588
1185
1464
4174
3130
1043
2087
2087
2087
2435
1043
2087
6261
10434
11441
12746
7335
12336
13151
10004
12863
14162
9383
11983
6646
6975
6975
6975
3487
1744
5467
6805
8262
96.3 ALFA
1043
1043
1043
522
3130
4160
5311
2100
5607
4782
2501
1286
2363
3487
1744
872
1464
1778
97.1 BABEL
1043
1043
1043
1043
696
1043
3130
5201
7435
2802
4486
4782
2501
2573
2832
1564
3123
1662
1744
1744
1744
1744
1744
1730
2088
2552
97.9 M24
2087
5217
15652
23999
26003
27615
16762
25794
19128
12505
12863
11329
12511
15689
14954
12206
8719
3487
6561
9753
13004
98.7 DIAMANTE
1043
1043
1040
1062
698
1121
1196
1564
647
1662
1744
1744
1744
1744
1744
1730
769
1025
1043
1043
1043
1043
696
2087
1043
1040
2124
1049
1121
2391
1251
1286
1416
1564
1505
3323
5231
3487
3487
3487
3169
1605
1908
100.3 AIRE
12521
10434
8348
6261
5217
3130
7652
8348
10434
14608
29216
48885
58417
28318
68411
57384
58775
50165
48150
56301
56531
46523
19181
19181
26156
26156
26156
27225
29932
37358
1043
3120
3186
1225
2243
1196
1251
1286
1416
1232
614
819
101.9 AZUL
1043
174
2087
7304
8321
7435
4191
8972
9564
8754
9004
16994
12511
10967
13292
12206
6975
5231
3487
6865
5549
7341
102.9 TOTAL
1043
3130
5217
6261
4160
4249
4010
4486
3587
7503
12863
15578
17203
10203
16615
13950
5231
1744
6257
5118
6823
103.7 LATINA
5217
4174
3130
3130
3130
2087
3478
4174
3130
5217
12521
21842
26553
12240
24673
25106
22509
20581
22659
17203
22122
18277
15693
12206
10462
6975
6975
11765
12401
15375
104.3 RADIOCERO
4174
4174
2087
2087
2087
2087
2783
2087
5217
5217
10434
14562
11683
8200
13458
13151
8754
11577
9913
10947
11300
9969
5231
3487
5231
5231
1744
5149
6858
8216
104.9 METROPOLIS
6261
6261
4174
2087
2087
1043
3652
2087
4174
4174
12521
16642
15932
9255
15701
17933
10004
10290
15578
15639
14191
18277
13950
6975
6975
6975
5231
9730
9207
11059
105.9 GALAXIA
1043
1043
2087
696
4174
5217
9391
14608
16642
18056
11348
16822
11955
11255
11577
9913
9383
11818
9969
5231
1744
1744
3487
3696
6889
8954
106.7 LA LEY
5217
5217
3130
2087
3130
2087
3478
2087
2087
5217
11478
17682
21243
9966
21308
17933
18758
12863
14162
17203
17038
16615
8719
12206
10462
12206
6975
11197
10420
12734
OTRAS FM
2087
2087
2087
2087
3130
3130
2435
3130
5217
7304
9391
10401
8497
7323
10093
9564
10004
10290
9913
4692
9093
3323
5231
3487
3487
3487
3487
3751
5650
6722
ZAPPING EN FM
1043
174
1043
1043
4160
6373
2103
6729
7173
5002
9004
9913
7820
7607
6646
1744
1744
1744
1980
2966
3897
FM SIN IDENTIFICAR
1043
1043
1043
522
2087
6261
8348
14608
19762
16994
11343
16822
15542
16257
20581
14162
23459
17804
14954
5231
6975
3487
1744
1744
5689
8839
11612
SUBTOTAL FM
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
Err:509
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Prom. emite
3857
8435
7263
15141
2062
13816
10991
1185
6805
1464
2088
9753
1153
1605
29932
614
5549
5118
12401
6858
9207
6889
10420
5650
2966
8839
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
EDAD
SEXO
HORA
Total
Alto
Me dio
Bajo
12 a 17
18 a 29
30 a 39
40 a 49
50 a 59
60 o
mas
00 A 01
01 A 02
02 A 03
03 A 04
04 A 05
05 A 06
06 A 07
07 A 08
08 A 09
09 A 10
10 A 11
11 A 12
12 A 13
13 A 14
14 A 15
15 A 16
16 A 17
17 A 18
18 A 19
19 A 20
20 A 21
21 A 22
22 A 23
23 A 24
POBLACION
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
21.2
22.2
19.0
15.6
17.6
18.6
16.8
20.9
20.9
18.9
17.3
17.4
18.1
18.9
18.5
18.1
18.6
18.1
21.0
22.2
19.7
19.2
19.0
21.3
19.0
55.6
56.8
55.6
60.0
58.8
60.0
62.0
63.7
64.4
64.9
64.5
64.4
64.7
62.7
62.4
62.2
61.8
62.1
60.6
58.1
61.5
62.0
58.9
60.4
61.7
23.2
21.0
25.4
24.4
23.5
21.4
21.2
15.4
14.7
16.3
18.2
18.2
17.2
18.4
19.2
19.7
19.6
19.8
18.5
19.7
18.8
18.8
22.1
18.3
19.3
4.0
1.2
0.0
0.0
0.0
0.0
7.3
5.5
2.1
1.1
1.9
3.1
2.6
3.2
3.9
4.3
5.6
6.2
7.2
10.9
11.0
9.8
7.4
6.1
9.9
14.1
13.6
12.7
13.3
11.8
7.1
11.7
11.4
17.3
19.6
20.9
21.8
22.6
23.0
24.2
25.0
24.3
23.5
24.6
23.8
26.5
25.6
20.8
19.3
21.9
7.1
8.6
6.3
6.7
11.8
15.7
13.9
17.6
18.5
18.1
18.0
17.5
18.2
19.4
18.0
18.6
17.4
19.2
19.2
19.4
18.1
19.2
16.5
12.2
16.8
11.1
8.6
7.9
11.1
7.8
5.7
10.9
14.3
15.4
16.1
16.5
17.2
16.3
17.3
16.8
17.0
17.1
17.3
17.4
16.9
14.2
15.4
15.6
11.2
14.2
17.2
18.5
19.0
20.0
19.6
17.1
17.5
17.2
19.7
18.1
17.0
15.6
16.3
15.7
15.8
15.1
15.1
14.4
14.2
12.0
11.7
10.5
13.0
14.7
14.1
46.5
49.4
54.0
48.9
49.0
54.3
38.7
34.1
26.8
27.0
25.8
24.7
23.9
21.4
21.3
20.0
20.5
19.5
17.6
16.9
18.4
19.5
26.8
36.5
23.0
Masc
Fem
39.4
37.0
42.9
46.7
52.9
47.1
51.8
46.9
51.1
50.1
49.2
48.8
48.9
49.1
48.4
49.0
49.4
51.8
50.4
50.9
50.8
49.6
48.5
45.7
45.4
60.6
63.0
57.1
53.3
47.1
52.9
48.2
53.1
48.9
49.9
50.8
51.2
51.1
50.9
51.6
51.0
50.6
48.2
49.6
49.1
49.2
50.4
51.5
54.3
54.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
HORA
00 A 01
01 A 02
02 A 03
03 A 04
04 A 05
05 A 06
06 A 07
07 A 08
08 A 09
09 A 10
10 A 11
11 A 12
12 A 13
13 A 14
14 A 15
15 A 16
16 A 17
17 A 18
18 A 19
19 A 20
20 A 21
21 A 22
22 A 23
23 A 24
POBLACION
EDAD
SEXO
Total
Alto
Me dio
Bajo
12 a 17
18 a 29
30 a 39
40 a 49
50 a 59
60 o
mas
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
22.4
20.8
14.9
13.5
11.1
19.0
18.7
17.8
17.7
15.9
17.1
17.6
16.4
15.3
16.7
15.2
15.6
15.4
13.2
17.3
21.2
19.1
16.5
20.9
19.0
55.3
54.5
59.6
62.2
66.7
64.3
60.0
58.1
61.1
63.2
61.1
60.3
62.5
64.1
63.9
62.2
58.8
60.6
62.1
58.3
54.0
52.1
52.9
53.7
61.7
22.4
24.7
25.5
24.3
22.2
16.7
21.3
24.0
21.2
20.9
21.9
22.0
21.1
20.7
19.4
22.6
25.6
24.1
24.7
24.5
24.8
28.7
30.6
25.4
19.3
4.7
2.6
4.3
2.7
2.8
2.4
1.3
1.6
4.0
4.5
6.3
5.4
7.4
7.8
8.0
7.4
7.6
11.2
11.4
11.5
12.4
7.4
9.4
9.0
9.9
14.1
15.6
14.9
13.5
13.9
11.9
13.3
10.9
9.7
14.3
17.3
19.0
20.1
22.5
21.4
21.3
19.1
17.8
18.7
18.0
25.7
23.4
18.8
19.4
21.9
14.1
15.6
8.5
8.1
13.9
14.3
14.7
13.2
17.3
16.9
16.4
16.3
17.6
16.5
18.4
19.3
20.2
20.3
20.1
19.4
18.6
22.3
18.8
16.4
16.8
14.1
15.6
21.3
21.6
16.7
14.3
8.0
14.0
18.1
16.7
16.8
16.6
16.7
16.8
18.4
16.9
16.4
14.5
14.2
15.8
14.2
11.7
12.9
11.9
14.2
22.4
20.8
23.4
24.3
19.4
23.8
20.0
17.1
17.7
16.4
16.0
16.6
15.0
13.5
15.4
17.2
15.6
18.3
19.6
16.5
13.3
11.7
15.3
16.4
14.1
30.6
29.9
27.7
29.7
33.3
33.3
42.7
43.4
33.2
31.2
27.1
26.1
23.3
23.1
18.4
17.9
21.0
17.8
16.0
18.7
15.9
23.4
24.7
26.9
23.0
Masc
48.2
45.5
46.8
48.6
58.3
54.8
56.0
52.7
50.0
45.5
45.5
46.4
44.4
43.1
44.1
48.3
50.0
49.4
50.2
46.0
40.7
46.8
44.7
53.7
45.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
51.8
54.5
53.2
51.4
41.7
45.2
44.0
47.3
50.0
54.5
54.5
53.6
55.6
56.9
55.9
51.7
50.0
50.6
49.8
54.0
59.3
53.2
55.3
46.3
54.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
COBERTURA SEMANAL
NSE
EDAD
SEXO
Total
Alto
Me
dio
CX4 RURAL
2.6
5.9
2.4
0.0
0.0
0.0
0.0
2.6
0.0
9.5
4.1
CX6 CLASICA
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
CX8 SARANDI
7.4
11.8
6.5
5.9
0.0
1.7
2.2
5.1
10.8
19.0
8.9
CX10 C0NTINENTE
0.7
2.0
0.0
2.0
0.0
0.0
2.2
0.0
0.0
1.6
0.8
CX12 ORIENTAL
3.7
2.0
5.4
0.0
0.0
0.0
0.0
0.0
2.7
14.3
4.1
CX14 EL ESPECTADOR
4.4
7.8
4.8
0.0
3.7
0.0
6.5
2.6
5.4
7.9
5.7
CX16 CARVE
1.5
3.9
0.6
2.0
0.0
1.7
0.0
0.0
2.7
3.2
1.6
Bajo
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
60 o
mas
Masc
7.0
7.8
7.7
3.9
0.0
3.4
0.0
5.1
18.9
12.7
8.1
CX20 MONTECARLO
15.9
15.7
17.9
9.8
3.7
3.4
0.0
7.7
13.5
50.8
12.2
CX22 UNIVERSAL
8.9
7.8
10.1
5.9
3.7
3.4
2.2
12.8
8.1
19.0
13.0
CX24 NUEVOTIEMPO
1.5
3.9
1.2
0.0
3.7
0.0
0.0
2.6
5.4
0.0
1.6
1.1
0.0
1.8
0.0
0.0
0.0
0.0
0.0
2.7
3.2
1.6
CX28 IMPARCIAL
1.5
2.0
1.8
0.0
3.7
0.0
0.0
0.0
2.7
3.2
3.3
CX30 NACIONAL
0.7
3.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.2
0.8
CX36 CENTENARIO
2.6
3.9
2.4
2.0
3.7
0.0
0.0
0.0
2.7
7.9
3.3
CX40 FENIX
1.5
2.0
1.2
2.0
0.0
0.0
0.0
0.0
5.4
3.2
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.8
CX44 AM LIBRE
1.9
2.0
2.4
0.0
0.0
0.0
2.2
0.0
0.0
6.3
2.4
CX46 AMERICA
0.4
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.8
CX58 CLARIN
3.3
2.0
3.0
5.9
3.7
0.0
0.0
0.0
0.0
12.7
3.3
AM SIN IDENTIFICAR
5.9
5.9
6.5
3.9
14.8
3.4
4.3
2.6
2.7
9.5
5.7
88.3 LACOSTA
4.8
9.8
4.2
2.0
22.2
8.6
0.0
5.1
0.0
0.0
7.3
90.3 OLDIES
6.3
3.9
7.7
3.9
7.4
6.9
4.3
10.3
8.1
3.2
8.9
4.8
7.8
4.8
2.0
3.7
8.6
6.5
5.1
2.7
1.6
4.1
91.9 DISNEY
10.0
9.8
10.7
7.8
22.2
10.3
13.0
15.4
5.4
1.6
6.5
1.5
0.0
2.4
0.0
3.7
1.7
4.3
0.0
0.0
0.0
2.4
93.1 INOLVIDABLE
6.7
3.9
7.1
7.8
14.8
8.6
10.9
2.6
2.7
3.2
4.9
93.9 OCEANO
12.6
15.7
14.3
3.9
3.7
13.8
23.9
15.4
10.8
6.3
14.6
1.5
2.0
1.2
2.0
0.0
1.7
0.0
0.0
8.1
0.0
0.8
4.4
7.8
4.8
0.0
3.7
6.9
6.5
7.7
2.7
0.0
5.7
96.3 ALFA
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
2.7
0.0
0.0
97.1 BABEL
1.1
2.0
1.2
0.0
0.0
0.0
0.0
0.0
2.7
3.2
1.6
97.9 M24
10.0
5.9
13.1
3.9
3.7
10.3
6.5
5.1
21.6
11.1
14.6
98.7 DIAMANTE
0.7
0.0
0.6
2.0
0.0
0.0
2.2
2.6
0.0
0.0
1.6
1.5
0.0
2.4
0.0
0.0
1.7
2.2
0.0
5.4
0.0
1.6
100.3 AIRE
15.2
2.0
16.1
25.5
29.6
31.0
10.9
17.9
5.4
1.6
17.9
0.4
0.0
0.6
0.0
0.0
0.0
0.0
2.6
0.0
0.0
0.0
101.9 AZUL
12.6
13.7
11.3
15.7
14.8
13.8
13.0
25.6
5.4
6.3
14.6
102.9 TOTAL
8.5
5.9
10.1
5.9
3.7
10.3
8.7
15.4
13.5
1.6
8.9
103.7 LATINA
7.4
5.9
6.0
13.7
0.0
10.3
13.0
7.7
10.8
1.6
5.7
104.3 RADIOCERO
5.6
9.8
4.2
5.9
0.0
3.4
10.9
10.3
10.8
0.0
3.3
104.9 METROPOLIS
5.9
0.0
8.3
3.9
7.4
1.7
10.9
10.3
2.7
4.8
4.1
105.9 GALAXIA
106.7 LA LEY
3.3
5.2
0.0
0.0
4.8
5.4
2.0
9.8
0.0
3.7
0.0
6.9
8.7
8.7
5.1
7.7
5.4
5.4
1.6
0.0
2.4
4.1
OTRAS FM
2.6
2.0
1.8
5.9
0.0
5.2
6.5
0.0
0.0
1.6
5.7
ZAPPING EN FM
1.9
2.0
1.8
2.0
0.0
1.7
4.3
2.6
2.7
0.0
1.6
FM SIN IDENTIFICAR
11.9
13.7
12.5
7.8
18.5
10.3
13.0
15.4
16.2
4.8
8.9
am
38.9
45.1
38.7
33.3
22.2
17.2
13.0
30.8
48.6
84.1
43.1
fm
71.5
64.7
76.2
62.7
74.1
82.8
87.0
84.6
73.0
39.7
72.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
tot
91.1
94.1
91.7
86.3
81.5
84.5
91.3
89.7
94.6
100.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
90.2
Fem
1.4
0.7
6.1
0.7
3.4
3.4
1.4
6.1
19.0
5.4
1.4
0.7
0.0
0.7
2.0
2.7
0.0
1.4
0.0
3.4
6.1
2.7
4.1
5.4
12.9
0.7
8.2
10.9
2.0
3.4
0.7
0.7
6.1
0.0
1.4
12.9
0.7
10.9
8.2
8.8
7.5
7.5
4.1
6.1
0.0
2.0
14.3
35.4
70.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
91.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
EDAD
SEXO
Total
Alto
Me
dio
Cobertura AM
Cobertura FM
Cobertura Total
100
21.9
61.9
16.2
5.7
9.5
5.7
11.4
17.1
50.5
50.5
49.5
100
17.1
66.3
16.6
10.4
24.9
20.7
17.1
14.0
13.0
46.1
53.9
100
19.5
62.6
17.9
8.9
19.9
17.1
14.2
14.2
25.6
45.1
54.9
No escucharon
100
12.5
58.3
29.2
20.8
37.5
16.7
16.7
8.3
0.0
50.0
50.0
100.0
19.0
61.7
19.3
10.0
21.5
17.0
14.1
13.7
23.7
45.6
54.4
POBLACION
Bajo
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
60 o
mas
Masc
Fem
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Total
0.5
0.1
0.4
0.0
0.3
0.8
0.0
0.2
1.0
0.0
0.2
0.0
0.1
0.2
0.0
0.6
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.1
0.1
0.2
0.2
0.3
0.0
0.1
0.2
0.0
0.1
0.0
0.0
0.2
0.0
0.0
1.1
0.1
0.1
0.0
0.2
0.2
0.6
0.1
0.2
0.0
0.2
0.2
4.5
3.4
7.9
6.4
0.0
1.3
Alto
0.9
0.0
0.9
0.0
0.9
1.3
0.0
1.3
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.9
0.4
7.4
2.2
9.2
8.3
0.0
0.4
EDAD
Me
dio
0.4
0.1
0.1
0.0
0.1
0.9
0.0
0.0
0.8
0.0
0.1
0.0
0.1
0.3
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.3
0.3
0.4
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.8
0.1
0.1
0.0
0.3
0.3
0.8
0.0
0.1
0.0
0.0
0.1
3.5
3.5
7.1
5.2
0.0
1.7
Bajo
0.4
0.0
0.8
0.0
0.4
0.0
0.0
0.0
1.2
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.2
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
4.9
4.5
9.3
8.5
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.6
0.0
0.4
0.5
0.0
0.0
0.0
1.1
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.6
0.5
1.1
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.6
0.0
0.0
0.4
0.0
0.0
0.6
0.8
0.4
0.5
1.1
0.6
0.0
0.0
0.5
0.0
0.0
0.8
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
1.1
0.0
0.0
1.0
1.7
4.0
3.2
5.1
2.4
5.1
5.1
3.2
5.1
3.3
6.2
9.7
3.2
2.6
1.9
4.5
6.8
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.4
1.1
2.3
SEXO
60 o
mas
2.1
0.3
1.0
0.0
1.0
3.1
0.0
0.7
3.5
0.0
0.3
0.0
0.3
0.3
0.0
2.1
0.0
0.0
0.0
0.0
0.0
0.0
1.4
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
15.3
0.7
16.0
15.6
0.0
0.3
Masc
0.0
0.0
0.4
0.0
0.4
1.1
0.0
0.5
0.4
0.0
0.0
0.0
0.2
0.2
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.2
0.4
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
1.2
0.0
0.2
0.0
0.2
0.4
0.2
0.0
0.5
0.0
0.4
0.2
3.5
3.5
6.9
4.6
0.0
2.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.9
0.1
0.4
0.0
0.3
0.6
0.0
0.0
1.6
0.0
0.3
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.1
0.0
0.0
0.3
0.3
0.0
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
1.0
0.1
0.0
0.0
0.3
0.0
0.9
0.1
0.0
0.0
0.0
0.1
5.3
3.4
8.8
7.9
0.0
0.6
RGLE Cel/MP3
RGLE Otros
0.1
0.1
0.4
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.0
Total
0.5
0.1
0.2
0.0
0.2
0.9
0.0
0.2
0.8
0.0
0.0
0.0
0.1
0.2
0.0
0.5
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.2
0.0
0.1
0.1
0.3
0.0
0.1
0.2
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.8
0.1
0.0
0.0
0.1
0.2
0.4
0.1
0.2
0.0
0.1
0.1
4.0
2.5
6.5
5.1
0.1
1.0
Alto
0.9
0.0
0.4
0.0
0.4
1.7
0.0
0.9
1.3
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.4
0.0
6.6
1.7
7.9
7.0
0.0
0.4
EDAD
Me
dio
0.4
0.1
0.0
0.0
0.1
0.8
0.0
0.0
0.6
0.0
0.0
0.0
0.1
0.3
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.1
0.0
0.1
0.1
0.4
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.1
0.0
0.0
0.1
0.3
0.5
0.0
0.1
0.0
0.0
0.1
3.2
2.6
5.9
4.3
0.1
1.3
Bajo
0.4
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
4.0
2.8
6.9
6.1
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
1.1
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.4
0.5
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.8
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
1.7
4.0
0.8
4.0
2.4
2.8
4.0
0.8
4.0
3.3
3.9
8.5
0.8
1.5
1.9
3.4
5.7
0.0
0.4
0.0
0.0
0.0
0.0
1.8
1.0
0.6
2.3
SEXO
60 o
mas
2.1
0.3
0.3
0.0
0.3
3.5
0.0
0.3
2.4
0.0
0.0
0.0
0.3
0.7
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
13.2
0.7
13.9
13.5
0.0
0.3
Masc
0.0
0.0
0.2
0.0
0.0
1.1
0.0
0.4
0.4
0.0
0.0
0.0
0.2
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.4
0.2
0.0
0.5
0.0
0.2
0.2
2.8
2.6
5.3
3.3
0.0
1.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.9
0.1
0.3
0.0
0.3
0.7
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.4
0.0
0.0
0.1
0.3
0.0
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.1
0.0
0.0
0.1
0.0
0.6
0.1
0.0
0.0
0.0
0.0
5.0
2.3
7.5
6.6
0.1
0.4
RGLE Cel/MP3
RGLE Otros
0.1
0.1
0.4
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Total
0.6
0.1
0.2
0.0
0.1
0.0
0.0
0.2
0.7
0.0
0.0
0.0
0.2
0.2
0.0
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.7
0.0
0.0
0.1
0.2
0.0
0.0
0.2
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.1
0.1
0.2
0.0
0.2
0.0
0.1
0.2
3.4
1.6
5.0
3.9
0.1
0.9
Alto
0.9
0.0
0.0
0.0
0.4
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.4
4.4
1.3
5.2
4.4
0.4
0.4
EDAD
Me
dio
0.4
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.4
0.1
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.5
0.0
0.0
0.1
0.3
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.1
0.0
0.0
0.1
2.8
1.6
4.5
3.2
0.0
1.0
Bajo
0.8
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
4.5
2.0
6.5
5.7
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.5
1.7
3.4
0.0
2.9
1.4
1.7
2.8
0.0
2.9
1.9
2.8
6.8
0.0
1.1
0.5
2.2
4.5
0.0
0.4
0.0
0.0
0.0
0.0
1.5
1.0
0.6
1.7
SEXO
60 o
mas
2.4
0.3
0.3
0.0
0.0
0.0
0.0
0.3
2.1
0.0
0.0
0.0
1.0
0.7
0.0
1.4
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
11.5
0.3
11.8
11.5
0.0
0.3
Masc
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.5
0.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.4
0.0
0.2
0.4
2.8
2.1
4.8
3.0
0.2
1.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.9
0.1
0.1
0.0
0.1
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.1
0.0
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.7
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
4.0
1.2
5.3
4.7
0.0
0.4
RGLE Cel/MP3
RGLE Otros
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Total
0.2
0.1
0.1
0.0
0.1
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.2
0.2
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.6
0.0
0.1
0.1
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.1
0.1
0.2
0.0
0.2
0.0
0.1
0.0
2.3
1.3
3.6
2.6
0.1
0.8
Alto
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.9
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
2.6
0.9
3.1
2.6
0.0
0.4
EDAD
Me
dio
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.1
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.4
0.0
0.1
0.1
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.1
0.3
0.0
0.1
0.0
0.0
0.0
2.1
1.3
3.5
2.3
0.1
0.9
Bajo
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
2.8
1.6
4.5
3.6
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.7
1.7
0.0
2.2
1.0
1.7
2.8
0.0
2.2
1.4
2.8
5.1
0.0
0.7
0.5
2.2
2.8
0.0
0.4
0.0
0.0
0.0
0.0
1.1
1.0
0.6
1.7
SEXO
60 o
mas
0.7
0.3
0.3
0.0
0.0
0.0
0.0
0.3
1.0
0.0
0.0
0.0
1.0
0.7
0.0
1.4
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7.6
0.0
7.6
7.3
0.0
0.3
Masc
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.5
0.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.2
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.4
0.0
0.2
0.0
2.1
1.8
3.7
2.3
0.2
1.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.9
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
2.5
0.9
3.5
2.9
0.0
0.4
RGLE Cel/MP3
RGLE Otros
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.0
Total
0.2
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.3
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.8
0.0
0.0
0.2
0.0
0.0
0.6
0.0
0.1
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.6
0.0
0.0
0.0
0.2
0.1
0.2
0.0
0.1
0.1
0.1
0.0
2.6
1.5
4.1
2.8
0.2
1.0
Alto
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
3.5
0.9
3.9
3.5
0.0
0.4
EDAD
Me
dio
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.1
0.3
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.1
0.1
0.0
0.0
0.1
0.0
0.0
2.2
1.7
3.9
2.2
0.3
1.2
Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.8
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
3.2
1.6
4.9
4.0
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
1.7
1.7
0.0
2.2
2.4
1.1
3.4
0.0
2.2
2.9
2.2
5.7
0.0
0.7
0.5
1.7
2.8
0.0
0.4
0.5
0.0
0.0
0.0
1.1
1.4
0.6
2.3
SEXO
60 o
mas
1.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.7
0.0
0.0
0.0
1.0
0.0
0.0
1.0
0.0
0.0
0.0
2.8
0.0
0.0
0.7
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.7
0.0
8.7
8.3
0.0
0.3
Masc
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.5
0.0
0.0
0.4
0.0
0.0
0.0
1.4
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.2
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.2
0.2
0.2
0.0
3.2
1.9
4.8
3.0
0.2
1.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.9
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.2
3.5
2.6
0.1
0.4
RGLE Cel/MP3
RGLE Otros
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.0
Total
0.2
0.1
0.2
0.0
0.2
0.2
0.0
0.1
0.5
0.0
0.0
0.0
0.6
0.0
0.0
0.2
0.0
0.0
0.0
0.9
0.0
0.0
0.4
0.0
0.0
0.3
0.0
0.1
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.6
0.0
0.1
0.0
0.2
0.2
0.2
0.0
0.2
0.2
0.1
0.2
3.6
2.1
5.6
4.1
0.1
1.1
Alto
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.4
1.3
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.4
4.8
1.3
5.7
4.8
0.0
0.4
EDAD
Me
dio
0.3
0.0
0.3
0.0
0.3
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.5
0.0
0.0
0.3
0.0
0.0
0.0
0.8
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.3
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.4
0.0
0.1
0.0
0.3
0.3
0.1
0.0
0.1
0.3
0.0
0.3
3.1
2.3
5.4
3.6
0.1
1.4
Bajo
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.0
1.2
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
4.0
2.0
6.1
4.9
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.4
1.7
2.3
0.0
1.8
4.3
1.1
4.0
0.0
1.8
5.2
2.2
6.8
0.0
0.4
1.9
1.7
4.0
0.0
0.0
0.5
0.0
0.0
0.0
1.1
1.9
0.6
2.3
SEXO
60 o
mas
0.7
0.3
0.7
0.0
0.7
0.7
0.0
0.0
1.0
0.0
0.0
0.0
2.4
0.0
0.0
0.7
0.0
0.0
0.0
3.1
0.0
0.0
1.7
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.7
12.2
1.0
13.2
12.5
0.0
0.7
Masc
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.0
1.1
0.0
0.0
0.2
0.0
0.0
0.0
1.4
0.0
0.0
0.7
0.0
0.0
0.2
0.0
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.9
0.0
0.2
0.0
0.0
0.4
0.4
0.0
0.2
0.4
0.2
0.0
3.9
2.3
5.8
4.0
0.0
1.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
0.4
0.0
0.3
0.4
0.0
0.0
0.7
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.1
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.4
3.4
1.9
5.4
4.1
0.1
0.6
RGLE Cel/MP3
RGLE Otros
0.1
0.2
0.0
0.4
0.1
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.3
Total
0.3
0.1
1.4
0.0
0.2
0.6
0.0
0.3
1.6
0.0
0.2
0.0
0.4
0.2
0.0
0.3
0.1
0.0
0.0
0.6
0.0
0.0
0.2
0.0
0.1
0.5
0.1
0.1
0.2
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.6
0.0
0.2
0.2
0.4
0.4
0.2
0.4
0.5
0.2
0.1
0.7
6.2
5.0
11.0
7.3
0.6
2.0
Alto
0.0
0.4
2.2
0.0
0.0
0.9
0.0
0.4
2.2
0.0
0.4
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.4
0.0
0.4
0.4
0.0
0.4
0.4
7.4
3.5
10.0
7.9
0.4
1.3
EDAD
Me
dio
0.5
0.0
1.3
0.0
0.3
0.6
0.0
0.4
1.4
0.0
0.0
0.0
0.3
0.3
0.0
0.4
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.1
0.5
0.1
0.1
0.3
0.5
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.5
0.0
0.3
0.1
0.5
0.1
0.3
0.3
0.5
0.3
0.0
0.8
5.9
5.2
11.0
6.8
0.6
2.2
Bajo
0.0
0.0
1.2
0.0
0.0
0.4
0.0
0.0
1.6
0.0
0.4
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.4
1.2
0.4
0.8
0.4
0.0
0.0
0.8
6.1
5.7
11.7
8.1
0.4
2.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.4
0.0
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.4
1.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.8
0.4
0.5
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.5
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
1.9
0.0
0.6
0.0
1.1
0.0
0.6
0.0
0.0
0.4
0.0
0.0
1.1
0.0
0.4
1.0
0.6
0.0
0.0
0.4
1.4
0.6
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
3.2
0.7
0.5
1.1
0.0
3.2
1.1
2.4
3.4
6.3
4.8
5.1
7.6
5.6
6.8
8.1
5.8
9.0
8.4
13.6
4.0
2.6
3.3
3.9
9.1
0.0
0.4
1.0
1.1
0.6
0.8
1.5
3.8
1.7
2.8
SEXO
60 o
mas
1.0
0.3
3.5
0.0
0.7
1.4
0.0
1.0
4.2
0.0
0.3
0.0
1.7
0.3
0.0
1.4
0.3
0.0
0.0
2.1
0.0
0.0
0.7
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.3
0.0
0.0
0.0
0.0
17.0
1.4
18.4
17.0
0.3
1.4
Masc
0.5
0.2
1.1
0.0
0.0
0.7
0.0
0.4
1.2
0.0
0.0
0.0
0.5
0.2
0.0
0.5
0.0
0.0
0.0
1.1
0.0
0.0
0.2
0.0
0.2
0.5
0.2
0.2
0.2
0.2
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.2
0.0
0.4
0.5
0.4
0.7
0.5
0.5
0.5
0.4
0.2
0.5
6.2
6.9
12.5
7.2
1.2
2.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
1.8
0.0
0.3
0.6
0.0
0.3
1.9
0.0
0.3
0.0
0.3
0.1
0.0
0.1
0.1
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.1
0.6
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.1
0.0
0.3
0.4
0.0
0.0
0.9
6.3
3.4
9.7
7.3
0.0
1.3
RGLE Cel/MP3
RGLE Otros
0.5
0.7
0.0
0.4
0.6
0.8
0.4
0.8
0.8
2.4
0.4
1.1
0.5
1.0
1.1
0.6
0.6
0.0
0.0
0.0
0.9
0.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.7
Total
0.2
0.1
3.0
0.0
0.3
0.9
0.2
0.5
3.3
0.3
0.1
0.1
0.2
0.2
0.1
0.6
0.2
0.1
0.0
0.2
0.0
0.1
0.3
0.1
0.1
0.6
0.1
0.2
0.6
1.1
0.1
0.4
1.0
0.0
0.2
0.0
0.0
0.2
0.0
0.1
0.9
0.1
0.6
0.8
1.3
0.7
0.6
0.7
0.6
0.2
0.2
1.3
11.3
11.0
21.8
12.7
2.2
5.3
Alto
0.0
0.4
5.2
0.0
0.4
3.1
0.4
0.9
3.9
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.9
2.6
0.0
0.4
1.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.9
0.9
0.4
0.9
0.0
0.4
0.0
0.0
0.4
0.0
16.2
10.0
24.9
14.8
6.1
4.4
EDAD
Me
dio
0.3
0.0
2.6
0.0
0.4
0.4
0.1
0.5
3.0
0.4
0.0
0.1
0.1
0.3
0.0
0.6
0.1
0.0
0.0
0.1
0.0
0.1
0.1
0.0
0.1
0.9
0.1
0.1
0.6
0.9
0.1
0.5
0.9
0.0
0.1
0.0
0.0
0.4
0.0
0.1
0.8
0.0
0.6
1.0
1.6
0.5
0.8
0.8
0.6
0.4
0.1
2.1
10.2
12.5
22.5
12.0
1.8
6.2
Bajo
0.0
0.0
2.0
0.0
0.0
0.4
0.0
0.0
3.6
0.0
0.4
0.0
0.4
0.0
0.4
0.8
0.0
0.4
0.0
0.4
0.0
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
1.2
1.2
0.4
0.8
0.8
0.0
0.0
0.0
10.1
6.9
17.0
13.0
0.0
3.2
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
1.9
2.8
4.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.8
0.0
0.0
0.6
2.3
0.0
0.4
0.0
0.6
0.0
0.8
0.0
0.5
0.6
0.0
2.4
1.8
0.5
1.1
2.3
0.8
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.0
0.6
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.4
0.0
0.6
0.0
0.0
0.0
1.4
1.1
1.1
2.4
0.4
1.9
1.7
1.7
0.0
0.0
0.0
0.6
0.0
0.8
0.0
1.4
0.6
0.0
0.0
1.1
3.3
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
2.2
1.0
0.0
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.7
1.0
0.6
0.0
0.0
0.0
0.5
2.2
1.7
0.0
1.1
2.9
1.7
1.7
0.0
0.7
0.5
2.2
0.6
0.8
0.4
0.5
1.1
1.1
0.0
0.4
1.4
1.1
0.0
0.0
1.1
1.4
0.0
0.6
0.0
0.0
1.0
0.6
0.0
0.0
0.4
0.0
0.6
0.0
0.8
0.7
2.4
1.1
2.3
6.5
2.9
4.3
6.2
13.1
4.8
8.8
19.5
16.3
14.2
12.1
11.3
22.9
21.9
26.7
8.1
4.0
7.1
9.6
13.1
0.8
0.7
4.3
5.1
2.3
0.8
4.0
10.5
4.5
9.7
SEXO
60 o
mas
0.7
0.3
6.3
0.0
1.0
1.7
0.0
1.0
9.0
0.7
0.0
0.3
0.7
0.3
0.3
2.8
0.3
0.0
0.0
0.7
0.0
0.3
1.4
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.7
0.7
0.3
0.3
0.0
1.0
0.0
0.0
0.0
0.7
28.5
4.2
32.3
28.8
1.0
2.4
Masc
0.4
0.2
3.3
0.0
0.2
0.9
0.0
0.7
2.3
0.2
0.0
0.0
0.2
0.2
0.0
0.7
0.2
0.0
0.0
0.4
0.0
0.2
0.5
0.2
0.2
0.7
0.2
0.2
0.9
0.4
0.0
0.2
1.2
0.0
0.2
0.0
0.0
0.4
0.0
0.2
1.2
0.0
0.5
1.1
0.9
0.7
0.7
0.9
0.7
0.5
0.4
1.8
11.3
12.1
22.5
11.3
2.5
7.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
2.6
0.0
0.4
0.9
0.3
0.3
4.1
0.4
0.1
0.1
0.1
0.1
0.1
0.6
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.1
0.3
1.8
0.1
0.6
0.7
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.1
0.6
0.6
1.6
0.7
0.4
0.6
0.4
0.0
0.0
0.9
11.3
10.0
21.3
13.9
2.1
3.7
RGLE Cel/MP3
RGLE Otros
0.9
0.9
0.9
0.0
0.9
1.4
0.8
0.0
0.8
0.8
1.8
0.7
0.5
1.9
2.2
0.6
0.0
1.7
0.0
0.0
1.2
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.6
1.2
Total
0.5
0.1
3.5
0.0
0.6
0.7
0.1
1.0
3.9
0.4
0.2
0.1
0.2
0.1
0.1
0.5
0.1
0.2
0.0
0.2
0.0
0.1
0.5
0.1
0.1
0.8
0.3
0.6
0.6
1.6
0.2
1.0
4.4
0.0
0.4
0.2
0.0
0.6
0.2
0.2
1.8
0.2
1.0
1.7
1.8
1.2
1.0
1.1
0.8
0.5
0.2
2.2
13.5
21.1
33.7
15.7
2.7
13.8
Alto
0.9
0.4
7.4
0.0
0.9
2.2
0.4
2.6
2.6
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.9
1.3
0.0
2.6
0.9
1.3
6.1
0.0
0.4
0.4
0.0
0.9
0.0
0.9
0.0
0.0
0.0
1.3
0.4
1.7
0.9
0.9
0.0
0.0
0.9
2.6
18.3
22.7
38.4
15.7
7.4
13.5
EDAD
Me
dio
0.5
0.0
2.6
0.0
0.6
0.4
0.0
0.9
3.9
0.5
0.1
0.1
0.3
0.1
0.0
0.4
0.1
0.1
0.0
0.0
0.0
0.1
0.4
0.0
0.1
1.2
0.3
0.6
0.8
1.6
0.0
1.2
4.8
0.0
0.4
0.1
0.0
0.6
0.3
0.1
1.8
0.1
1.4
2.3
2.1
1.2
1.3
1.3
0.9
0.8
0.1
2.5
12.4
23.4
35.0
15.8
2.1
15.6
Bajo
0.0
0.0
2.8
0.0
0.0
0.4
0.0
0.0
5.3
0.0
0.4
0.0
0.0
0.0
0.4
1.2
0.0
0.4
0.0
0.4
0.0
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.4
1.6
0.0
0.4
0.0
0.0
0.4
0.0
0.0
3.2
0.4
0.4
0.0
2.0
0.8
0.0
0.8
1.2
0.0
0.0
1.2
12.6
12.6
25.1
15.4
0.4
8.1
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.7
1.0
3.4
6.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.1
0.0
0.0
0.0
0.5
0.6
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.4
1.0
1.1
2.3
0.0
1.8
0.5
1.1
5.7
0.8
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.1
1.0
0.6
1.7
0.0
0.7
0.0
0.6
0.6
0.0
1.5
0.5
0.6
1.1
0.0
0.0
1.4
1.1
1.1
0.0
1.5
1.4
3.9
2.8
0.0
0.4
0.0
0.6
0.0
1.6
1.8
1.9
0.0
1.1
0.0
5.1
5.7
5.1
8.5
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
1.1
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
1.1
0.6
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.8
4.0
1.4
1.1
2.3
0.0
0.4
0.0
0.0
0.0
0.0
1.5
1.9
0.0
0.6
0.0
0.0
2.9
4.5
3.4
0.0
1.5
3.3
2.2
2.8
0.0
0.7
1.9
3.4
1.7
0.0
0.7
1.4
2.2
1.7
0.0
0.4
2.9
1.7
0.0
0.0
1.8
1.4
0.6
0.6
0.0
0.4
1.4
1.1
0.0
0.0
0.4
0.0
0.6
0.0
1.6
2.6
3.3
1.1
3.4
3.2
4.4
4.3
9.6
19.3
4.0
23.0
32.9
28.1
30.7
7.3
26.6
37.1
36.5
47.2
4.0
7.3
10.5
13.5
18.2
0.0
2.6
2.9
5.1
4.5
1.6
15.0
19.0
18.0
23.3
SEXO
60 o
mas
1.4
0.3
6.9
0.0
1.4
1.4
0.0
1.4
10.8
1.0
0.3
0.0
0.7
0.3
0.3
2.1
0.3
0.3
0.0
0.0
0.0
0.3
2.1
0.3
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.7
0.0
0.3
0.3
0.3
1.0
0.3
0.7
0.0
0.0
1.4
0.0
0.0
0.3
1.4
32.3
8.0
39.2
32.3
1.4
5.6
Masc
0.5
0.2
4.6
0.0
0.4
0.9
0.0
2.1
2.8
0.4
0.0
0.2
0.2
0.0
0.0
0.5
0.0
0.2
0.0
0.4
0.0
0.2
0.5
0.2
0.2
0.7
0.4
0.7
1.1
0.9
0.0
0.7
5.6
0.0
0.5
0.4
0.0
1.1
0.4
0.4
1.4
0.2
1.4
2.1
1.6
0.9
1.1
1.2
0.9
1.1
0.5
2.8
14.6
24.5
37.9
13.9
3.9
18.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.4
0.0
2.6
0.0
0.7
0.6
0.1
0.1
4.8
0.4
0.3
0.0
0.1
0.1
0.1
0.4
0.1
0.1
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.9
0.3
0.6
0.1
2.2
0.3
1.3
3.4
0.0
0.3
0.0
0.0
0.3
0.0
0.1
2.1
0.1
0.6
1.3
1.9
1.5
0.9
1.0
0.7
0.0
0.0
1.8
12.6
18.3
30.2
17.2
1.8
9.7
RGLE Cel/MP3
RGLE Otros
1.1
1.0
1.3
1.3
1.0
1.0
1.2
0.8
0.0
1.6
1.5
1.1
2.4
2.4
1.7
0.6
0.6
1.1
0.3
0.0
1.4
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.9
1.5
Total
0.5
0.2
3.9
0.0
0.7
0.8
0.2
1.0
4.5
0.6
0.2
0.1
0.2
0.1
0.2
0.3
0.1
0.2
0.0
0.2
0.1
0.0
0.6
0.0
0.1
0.6
0.4
0.9
0.8
2.5
0.2
2.4
5.2
0.0
1.0
0.2
0.0
1.0
0.2
0.2
3.0
0.2
1.2
2.3
3.0
1.3
2.0
1.5
1.0
0.9
0.1
1.5
14.7
29.6
43.3
19.6
1.3
21.7
Alto
0.9
0.4
6.6
0.0
0.4
2.6
0.4
1.3
3.1
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.9
0.4
0.4
0.0
4.4
1.3
3.5
7.4
0.0
1.7
0.4
0.0
0.4
0.4
0.9
0.4
0.0
0.9
1.7
0.9
2.2
2.6
1.3
0.0
0.4
0.4
1.3
16.6
30.1
44.5
18.8
3.9
21.8
EDAD
Me
dio
0.5
0.1
3.2
0.0
1.0
0.5
0.3
1.2
4.1
0.8
0.4
0.1
0.3
0.1
0.0
0.3
0.1
0.1
0.0
0.1
0.1
0.0
0.5
0.0
0.1
0.6
0.5
1.2
1.0
2.6
0.0
2.5
5.6
0.0
0.8
0.1
0.0
1.2
0.1
0.1
3.2
0.3
1.6
3.2
3.5
1.0
2.3
1.4
1.0
1.2
0.0
1.9
14.2
32.2
45.3
18.9
0.9
24.5
Bajo
0.0
0.0
3.6
0.0
0.0
0.0
0.0
0.4
6.9
0.4
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.4
0.0
0.4
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.4
0.8
0.4
0.0
1.2
2.0
0.0
0.8
0.0
0.0
1.2
0.4
0.0
4.9
0.4
0.4
0.0
3.2
1.2
0.4
2.0
1.6
0.4
0.0
0.4
14.6
21.1
35.6
22.7
0.0
12.6
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
5.1
6.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.1
0.6
0.0
0.0
1.0
0.6
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.4
1.0
1.1
2.8
0.0
1.8
0.0
1.1
5.1
0.8
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
1.1
0.0
0.8
0.7
0.0
0.6
0.6
0.8
1.1
1.0
1.7
0.0
0.0
0.7
1.9
1.7
0.6
0.0
3.3
1.9
5.6
4.0
0.0
0.4
0.5
0.6
0.0
1.6
3.6
4.8
1.7
2.8
0.0
5.1
9.0
5.1
9.7
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.4
2.8
1.1
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.0
1.7
1.1
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.8
7.3
3.3
1.1
2.8
0.0
0.4
0.0
0.0
0.6
0.0
1.8
1.4
0.6
1.1
0.0
0.7
3.8
5.1
4.0
0.0
4.4
5.2
2.2
4.0
0.0
2.2
1.0
2.2
1.7
0.0
1.5
3.8
4.5
1.7
0.0
0.7
1.9
2.8
2.3
0.0
2.6
1.0
1.1
0.6
0.0
0.4
2.4
0.6
1.7
0.0
0.0
0.0
0.0
0.0
0.0
1.1
2.4
1.1
2.3
0.8
4.4
3.3
11.8
18.8
4.0
35.4
43.8
38.2
39.8
4.8
38.7
46.7
48.9
55.7
4.0
13.1
11.0
15.7
21.6
0.0
0.7
3.3
1.1
0.6
0.8
24.1
32.4
30.9
32.4
SEXO
60 o
mas
1.4
0.7
8.3
0.0
1.7
1.4
0.7
1.0
13.9
1.7
1.0
0.0
0.7
0.3
0.7
1.4
0.3
0.3
0.0
0.3
0.0
0.0
2.4
0.0
0.3
0.7
0.0
0.7
0.0
0.3
0.0
0.0
2.1
0.0
0.0
0.0
0.0
1.4
0.0
0.3
1.0
0.3
1.4
1.0
1.0
0.3
0.7
1.4
0.0
0.3
0.3
1.7
38.2
13.2
50.7
39.9
1.4
8.3
Masc
0.7
0.2
5.1
0.0
0.5
1.2
0.0
2.1
2.5
0.7
0.2
0.2
0.2
0.0
0.2
0.5
0.0
0.2
0.0
0.4
0.0
0.0
0.5
0.0
0.2
0.4
0.5
0.9
1.2
1.6
0.4
1.8
7.0
0.0
1.2
0.4
0.0
1.8
0.5
0.4
3.0
0.2
1.8
3.2
1.9
1.6
1.4
1.9
1.4
1.4
0.2
2.5
15.5
33.8
47.7
17.4
2.1
27.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.1
2.9
0.0
0.9
0.4
0.4
0.1
6.2
0.6
0.3
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.0
0.6
0.0
0.0
0.7
0.3
0.9
0.4
3.2
0.1
2.9
3.7
0.0
0.7
0.0
0.0
0.4
0.0
0.1
3.1
0.3
0.7
1.6
3.8
1.0
2.5
1.2
0.6
0.4
0.0
0.7
14.1
26.1
39.6
21.4
0.6
16.9
RGLE Cel/MP3
RGLE Otros
0.5
0.7
0.0
0.4
0.6
1.0
0.4
0.0
0.0
0.0
0.4
1.1
1.0
0.5
0.0
1.1
1.1
0.6
0.3
0.7
0.5
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.4
1.0
Total
0.5
0.2
3.4
0.0
0.7
0.6
0.2
1.3
4.9
0.6
0.2
0.2
0.1
0.2
0.2
0.5
0.1
0.1
0.1
0.2
0.1
0.0
0.6
0.0
0.1
0.5
0.4
1.2
1.0
2.9
0.2
2.9
5.5
0.1
1.6
0.2
0.0
1.3
0.2
0.2
3.5
0.2
1.1
2.2
3.2
1.7
2.2
1.7
1.0
0.7
0.1
1.9
14.8
33.6
47.3
20.9
0.5
24.6
Alto
1.3
0.0
4.8
0.0
0.4
1.8
0.4
1.3
3.5
0.4
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.4
0.4
0.0
4.0
0.9
3.1
7.5
0.0
2.2
0.4
0.0
1.3
0.0
0.9
0.4
0.0
0.9
2.2
0.9
2.2
1.8
1.3
0.4
0.4
0.4
2.2
15.4
31.3
44.9
17.6
1.3
25.1
EDAD
Me
dio
0.4
0.1
3.0
0.0
1.0
0.5
0.3
1.6
4.4
0.5
0.4
0.1
0.1
0.1
0.0
0.5
0.1
0.0
0.1
0.1
0.1
0.0
0.5
0.0
0.1
0.4
0.5
1.7
1.2
3.1
0.0
3.2
5.8
0.1
1.4
0.1
0.0
1.3
0.3
0.1
3.6
0.3
1.4
3.0
3.5
1.6
2.7
1.6
0.9
0.9
0.0
2.3
14.2
36.5
49.4
19.9
0.3
27.8
Bajo
0.0
0.4
3.2
0.0
0.0
0.0
0.0
0.4
7.6
0.8
0.0
0.4
0.0
0.0
0.4
0.8
0.0
0.4
0.0
0.4
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.4
1.6
1.2
0.0
1.6
2.4
0.0
1.6
0.0
0.0
1.2
0.4
0.0
6.0
0.4
0.4
0.0
4.4
1.6
0.8
2.4
1.6
0.4
0.0
0.4
16.1
26.9
43.0
27.3
0.4
14.1
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.7
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.7
0.5
3.4
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.1
0.6
0.0
0.0
0.5
0.0
2.3
0.0
0.0
0.0
0.6
0.0
0.0
0.7
1.4
1.1
3.4
0.0
1.1
0.0
0.6
6.3
0.8
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.6
0.8
0.4
0.0
1.1
0.6
0.8
1.1
1.4
2.3
0.0
0.8
1.5
1.9
1.7
0.6
0.0
4.8
3.8
5.1
3.4
0.0
0.4
0.5
0.0
0.0
2.4
3.7
5.2
1.7
5.1
0.0
6.6
9.5
6.3
6.9
0.0
0.0
0.5
0.0
0.0
0.0
1.8
3.3
3.4
1.1
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.4
2.3
1.1
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.6
1.6
7.7
3.8
2.8
2.9
0.0
0.4
0.0
0.0
0.6
0.0
1.8
1.9
1.1
0.6
0.8
0.4
3.8
4.5
4.0
0.0
4.8
5.2
2.8
4.0
0.0
2.9
1.0
2.8
2.3
0.0
1.5
3.3
5.7
2.3
0.0
1.1
1.9
3.4
2.3
0.0
1.8
1.0
2.3
0.6
0.0
0.4
1.9
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
2.2
2.4
1.7
2.3
1.6
3.7
3.3
10.2
19.4
7.3
42.9
48.1
45.5
39.4
8.9
45.1
50.5
55.1
57.1
5.6
12.8
11.4
19.9
22.9
0.0
0.4
1.0
0.6
0.6
0.8
30.0
36.7
33.5
33.1
SEXO
60 o
mas
1.0
0.3
7.6
0.0
1.7
1.0
0.7
1.0
16.0
1.4
1.0
0.3
0.3
0.7
0.7
2.1
0.3
0.0
0.3
0.3
0.0
0.0
2.4
0.0
0.3
0.7
0.0
1.4
0.0
0.0
0.0
0.0
2.4
0.0
0.0
0.0
0.0
2.1
0.0
0.3
1.0
0.3
0.7
1.0
1.4
0.7
0.7
1.4
0.0
0.3
0.3
2.1
39.2
14.9
52.8
41.7
0.3
10.1
Masc
0.7
0.4
3.9
0.0
0.5
1.1
0.2
2.5
3.3
0.9
0.2
0.2
0.2
0.2
0.2
0.9
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.0
0.2
0.2
0.4
1.1
1.6
1.9
0.2
2.3
7.6
0.2
2.1
0.4
0.0
2.3
0.5
0.4
3.0
0.2
1.4
3.0
2.1
1.9
1.4
2.3
1.1
1.2
0.2
2.5
16.2
36.6
51.1
19.4
0.9
29.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.0
2.9
0.0
0.9
0.3
0.3
0.3
6.2
0.3
0.3
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.4
0.0
0.0
0.7
0.4
1.3
0.6
3.7
0.1
3.4
3.7
0.0
1.2
0.0
0.0
0.4
0.0
0.1
4.0
0.3
0.9
1.6
4.1
1.5
2.8
1.2
0.9
0.3
0.0
1.5
13.6
31.1
44.1
22.3
0.1
20.1
RGLE Cel/MP3
RGLE Otros
0.5
0.7
0.0
0.9
0.5
0.8
0.8
0.4
0.8
0.8
0.4
1.5
1.4
0.0
0.0
1.1
0.0
0.6
0.3
0.3
0.4
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.6
0.9
Total
0.4
0.2
2.7
0.0
0.6
0.3
0.2
1.5
5.0
0.6
0.5
0.2
0.0
0.2
0.2
0.5
0.1
0.2
0.1
0.1
0.1
0.0
0.6
0.0
0.1
0.6
0.5
1.4
1.3
2.8
0.2
3.0
4.7
0.0
1.8
0.2
0.0
1.1
0.2
0.2
4.2
0.4
1.3
1.7
3.1
1.4
2.3
1.4
1.2
0.8
0.2
2.1
13.6
33.6
45.8
20.0
0.6
24.0
Alto
1.3
0.0
3.5
0.0
0.4
0.4
0.4
1.7
3.9
0.9
0.4
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
1.7
0.0
0.4
0.4
4.8
1.3
3.9
5.6
0.0
2.6
0.4
0.0
1.3
0.0
0.9
0.9
0.0
0.9
1.3
0.9
2.2
1.7
0.9
0.4
0.4
0.4
3.9
14.3
32.0
43.7
16.9
1.7
23.8
EDAD
Me
dio
0.3
0.1
2.8
0.0
0.6
0.4
0.1
1.8
4.7
0.4
0.6
0.1
0.0
0.1
0.0
0.5
0.1
0.0
0.1
0.1
0.1
0.0
0.6
0.0
0.1
0.4
0.8
2.0
1.4
2.7
0.0
3.1
5.1
0.0
1.8
0.1
0.0
1.0
0.3
0.1
4.1
0.4
1.5
2.3
3.6
1.3
2.9
1.4
1.3
0.9
0.1
2.0
13.6
35.7
47.8
19.1
0.4
27.3
Bajo
0.0
0.4
1.6
0.0
0.4
0.0
0.0
0.4
6.6
0.8
0.0
0.4
0.0
0.0
0.4
0.8
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
1.6
1.2
0.0
1.9
2.7
0.0
1.2
0.0
0.0
1.2
0.4
0.0
7.4
0.8
0.8
0.4
3.9
1.2
0.8
1.9
1.6
0.8
0.0
0.8
12.8
28.4
41.2
25.7
0.4
14.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.7
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.7
0.5
3.4
5.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.8
1.4
1.4
1.1
3.4
0.8
0.7
0.0
1.1
5.6
0.8
0.4
0.0
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.4
0.0
0.6
0.6
0.8
1.1
0.0
0.6
0.6
0.8
1.8
1.4
2.2
0.6
0.8
2.2
2.8
1.1
0.6
0.8
4.3
3.7
4.5
2.8
0.0
0.7
0.5
0.0
0.0
3.2
4.3
4.7
2.2
3.9
0.0
4.7
8.9
6.1
5.6
0.0
0.0
0.0
0.0
0.0
0.0
2.5
3.3
3.4
1.7
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.9
1.7
1.1
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.6
4.0
9.0
3.3
4.5
2.8
0.0
0.4
0.5
0.6
0.6
0.0
1.8
1.4
1.7
0.6
0.0
0.7
2.8
3.9
2.2
0.0
4.7
4.7
3.4
4.5
0.0
2.2
1.4
2.2
1.7
0.0
1.8
3.3
5.6
2.8
0.0
0.7
1.4
3.4
2.2
0.0
1.4
1.4
3.4
1.1
0.0
0.0
1.9
1.1
1.7
0.0
0.4
0.5
0.0
0.0
0.8
2.5
1.9
2.2
2.8
4.0
3.6
2.3
9.5
16.2
10.4
43.3
46.3
46.9
36.9
14.4
45.8
47.7
55.9
50.8
11.2
12.3
10.7
20.1
20.7
0.0
0.4
0.9
1.1
0.6
0.8
31.4
34.6
33.5
29.6
SEXO
60 o
mas
0.7
0.3
5.4
0.0
1.7
0.7
0.3
1.0
16.1
1.3
1.7
0.3
0.0
0.7
0.7
2.0
0.0
0.0
0.3
0.3
0.0
0.0
2.7
0.0
0.3
0.7
0.0
1.3
0.0
0.3
0.0
0.3
2.3
0.0
0.0
0.0
0.0
2.0
0.0
0.3
1.0
0.3
1.3
1.0
1.0
0.7
0.7
1.0
0.0
0.3
0.0
2.0
35.9
15.1
48.3
37.2
0.7
10.1
Masc
0.7
0.3
3.1
0.0
0.3
0.5
0.2
2.6
4.1
0.7
0.7
0.2
0.0
0.2
0.2
0.7
0.2
0.2
0.0
0.0
0.0
0.0
0.9
0.0
0.2
0.3
0.7
1.4
1.7
1.9
0.3
2.1
6.4
0.0
2.1
0.3
0.0
1.9
0.5
0.3
3.8
0.3
1.7
2.4
1.9
1.5
1.4
2.1
1.2
1.2
0.3
2.8
15.3
36.0
48.9
18.4
0.9
28.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
2.3
0.0
0.7
0.1
0.1
0.6
5.6
0.4
0.3
0.1
0.0
0.1
0.1
0.3
0.0
0.1
0.1
0.1
0.1
0.0
0.4
0.0
0.0
0.7
0.3
1.4
0.9
3.5
0.1
3.8
3.3
0.0
1.6
0.0
0.0
0.4
0.0
0.1
4.5
0.4
0.9
1.2
4.2
1.3
3.0
0.9
1.2
0.4
0.0
1.6
12.2
31.5
43.1
21.4
0.4
20.0
RGLE Cel/MP3
RGLE Otros
0.5
0.6
0.0
1.7
0.5
0.4
0.8
0.4
1.6
0.0
0.4
1.4
0.5
0.9
1.1
0.0
0.0
0.6
0.0
0.3
0.5
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.4
0.7
Total
0.1
0.1
2.6
0.0
0.6
0.6
0.1
1.7
4.2
0.6
0.4
0.3
0.0
0.0
0.1
0.4
0.0
0.1
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.4
0.5
1.3
1.3
3.2
0.3
2.2
4.6
0.0
1.6
0.1
0.0
0.7
0.2
0.2
3.4
0.4
1.3
1.3
3.1
1.4
2.3
1.3
1.0
0.7
0.2
1.9
12.7
30.9
42.6
17.1
1.0
23.6
Alto
0.8
0.4
4.8
0.0
0.4
1.2
0.0
1.6
4.4
0.8
0.4
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.4
0.8
0.8
4.0
1.2
2.4
6.0
0.0
2.4
0.4
0.0
1.2
0.0
0.4
0.4
0.0
0.8
1.2
0.4
0.8
1.6
0.8
0.4
0.4
0.4
1.6
15.9
26.3
41.0
16.7
2.4
21.5
EDAD
Me
dio
0.0
0.1
2.4
0.0
0.7
0.6
0.2
2.1
3.6
0.4
0.6
0.4
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.4
0.7
1.7
1.3
3.4
0.0
2.6
4.9
0.0
1.6
0.1
0.0
0.6
0.2
0.2
3.6
0.4
1.7
1.7
3.9
1.7
3.0
1.1
0.7
0.9
0.2
2.2
12.2
33.7
44.8
15.8
0.9
26.9
Bajo
0.0
0.0
1.1
0.0
0.4
0.0
0.0
0.8
5.7
1.1
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
1.5
1.9
0.4
0.8
2.7
0.0
0.8
0.0
0.0
0.8
0.4
0.0
5.3
0.8
0.8
0.4
3.4
1.1
0.8
2.3
2.3
0.8
0.0
1.1
11.4
26.6
37.3
21.7
0.0
15.2
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.0
0.4
2.7
3.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.4
1.1
1.6
0.0
0.3
0.0
0.0
0.0
0.0
1.7
1.3
2.7
3.7
0.8
0.7
0.0
1.1
5.2
0.0
0.3
0.0
1.1
0.0
0.8
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.4
0.5
0.0
1.6
1.0
0.0
0.5
0.5
0.8
1.4
0.9
2.7
1.0
0.0
2.8
2.7
1.1
0.5
1.6
5.2
4.0
5.3
3.7
0.0
1.0
0.4
0.0
0.0
0.8
3.8
3.5
1.6
3.1
0.0
4.1
9.3
4.3
6.8
0.0
0.0
0.0
0.0
0.0
0.0
1.7
2.7
3.2
2.1
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.9
0.5
0.0
0.0
0.3
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.5
4.8
6.2
3.5
2.7
2.6
0.0
0.3
0.4
0.5
0.5
0.0
2.4
1.8
1.6
0.5
0.0
0.3
2.2
3.2
1.6
0.0
4.8
4.9
4.8
2.6
0.0
1.7
2.7
2.1
1.0
0.0
2.1
2.7
5.3
3.1
0.0
0.7
1.3
2.1
2.6
0.0
0.7
1.3
3.2
1.0
0.0
0.0
1.3
1.1
2.1
0.8
0.3
0.4
0.0
0.0
2.4
3.1
1.3
2.1
1.0
1.6
4.8
2.7
10.2
15.7
10.4
40.0
43.8
40.6
34.6
12.0
44.5
46.0
49.7
48.7
7.2
8.6
10.6
16.6
18.3
0.8
0.0
1.3
2.1
2.1
0.8
33.4
33.2
31.6
27.7
SEXO
60 o
mas
0.3
0.3
6.3
0.0
1.9
0.6
0.3
0.9
12.9
1.6
1.3
0.6
0.0
0.0
0.3
1.3
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
0.3
0.3
0.0
0.9
0.0
0.0
0.0
0.0
2.5
0.0
0.0
0.0
0.0
1.9
0.0
0.6
0.9
0.3
0.9
0.9
0.9
0.6
0.9
0.9
0.0
0.3
0.0
1.3
31.1
13.5
42.8
33.0
0.3
9.4
Masc
0.2
0.2
2.6
0.0
0.7
1.2
0.3
3.1
3.6
0.8
0.7
0.3
0.0
0.0
0.2
0.5
0.0
0.2
0.0
0.0
0.0
0.0
0.8
0.0
0.2
0.3
0.7
1.0
1.8
2.6
0.5
1.5
6.3
0.0
1.7
0.3
0.0
1.3
0.5
0.3
3.6
0.3
1.7
2.3
2.0
1.3
1.2
2.0
0.8
1.2
0.5
2.5
15.2
32.7
46.1
15.9
1.3
28.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.1
2.6
0.0
0.5
0.1
0.0
0.5
4.6
0.4
0.3
0.3
0.0
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.1
0.0
0.4
0.0
0.0
0.4
0.4
1.5
0.8
3.7
0.1
2.7
3.3
0.0
1.5
0.0
0.0
0.3
0.0
0.1
3.1
0.4
1.1
0.5
4.1
1.5
3.3
0.7
1.1
0.4
0.0
1.4
10.7
29.4
39.8
18.2
0.7
19.5
RGLE Cel/MP3
RGLE Otros
0.4
0.7
0.4
0.8
0.5
1.0
0.4
0.0
0.0
4.0
1.0
1.0
0.4
0.4
0.5
0.0
0.0
0.5
0.3
0.0
0.3
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.5
1.0
Total
0.1
0.1
2.0
0.0
0.5
0.4
0.1
1.4
3.0
0.4
0.6
0.2
0.0
0.0
0.1
0.4
0.0
0.1
0.1
0.0
0.2
0.0
0.4
0.0
0.1
0.4
0.6
1.3
1.2
3.7
0.4
2.3
4.2
0.0
1.6
0.1
0.0
0.6
0.2
0.2
3.5
0.2
1.5
0.6
2.9
1.5
2.4
1.0
1.4
0.8
0.3
1.6
10.4
30.4
40.2
14.1
1.4
23.3
Alto
0.7
0.4
3.6
0.0
0.0
1.5
0.0
1.1
2.6
0.0
0.7
0.0
0.0
0.0
0.4
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.4
0.7
1.1
5.5
0.7
2.9
6.6
0.0
1.8
0.4
0.0
1.1
0.0
0.4
0.4
0.0
1.1
1.1
0.4
0.7
1.1
0.4
0.4
0.7
1.1
1.5
12.4
27.4
39.1
12.4
3.6
21.9
EDAD
Me
dio
0.0
0.1
1.8
0.0
0.7
0.2
0.1
1.4
2.7
0.3
0.7
0.3
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.3
0.0
0.3
0.0
0.1
0.2
0.8
1.6
1.3
3.7
0.2
2.4
3.8
0.0
1.5
0.1
0.0
0.5
0.2
0.2
3.2
0.2
1.6
0.7
3.7
2.1
3.3
0.9
1.2
0.9
0.1
1.8
9.6
31.8
40.9
12.6
1.2
26.0
Bajo
0.0
0.0
0.7
0.0
0.4
0.0
0.0
1.9
4.5
0.7
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.7
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.4
0.0
0.7
1.1
1.9
0.4
1.5
3.0
0.0
1.5
0.0
0.0
0.4
0.4
0.0
7.5
0.4
1.5
0.0
3.0
0.4
0.7
1.9
3.4
0.4
0.0
0.7
10.8
28.7
38.8
20.5
0.0
16.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.8
0.6
0.0
2.5
3.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.4
0.5
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.4
2.0
3.5
0.0
0.3
0.0
2.0
3.0
0.0
0.3
0.0
0.0
0.0
0.8
0.3
0.0
0.5
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.6
0.0
0.5
0.0
0.8
1.6
0.0
0.5
0.5
0.0
1.3
1.3
2.5
2.0
0.0
2.3
2.1
1.5
1.0
2.3
5.2
4.6
6.4
4.0
0.0
0.6
0.8
0.0
0.5
0.0
3.9
4.2
2.0
3.0
0.8
3.9
10.8
3.4
4.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
2.5
3.4
2.0
0.0
0.0
0.4
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.8
0.5
0.5
0.0
0.3
0.0
0.5
0.5
0.0
0.0
0.4
0.0
0.0
4.6
6.8
3.3
3.0
2.5
0.0
0.3
0.4
0.0
0.0
0.0
2.3
1.3
2.0
1.0
0.0
0.0
1.3
1.0
1.0
0.0
4.9
3.3
3.4
4.0
0.8
1.3
2.9
2.5
1.0
0.8
1.6
2.1
5.9
3.5
0.0
0.6
1.3
1.5
1.5
0.0
1.6
2.1
3.0
1.5
0.0
0.3
2.1
1.0
1.0
0.0
0.3
0.4
0.5
0.5
2.3
2.6
1.7
1.0
0.5
2.3
3.6
1.3
9.9
12.6
11.5
39.0
44.6
39.4
32.7
13.8
42.2
45.8
48.3
44.7
9.2
5.8
9.2
17.2
13.1
0.8
1.0
1.3
2.0
3.0
0.8
33.1
33.8
28.6
27.1
SEXO
60 o
mas
0.3
0.3
4.3
0.0
1.5
0.6
0.3
1.5
9.4
1.2
1.5
0.3
0.0
0.0
0.3
1.5
0.0
0.0
0.3
0.0
0.3
0.0
1.8
0.0
0.3
0.3
0.0
0.6
0.0
0.3
0.0
0.3
1.5
0.0
0.0
0.0
0.0
0.9
0.0
0.6
0.9
0.3
1.5
0.6
0.9
0.6
1.2
0.9
0.3
0.3
0.0
1.2
25.5
12.5
36.8
25.8
0.9
9.7
Masc
0.2
0.2
1.4
0.0
0.5
0.9
0.2
2.5
2.5
0.6
0.9
0.3
0.0
0.0
0.2
0.5
0.0
0.2
0.2
0.0
0.2
0.0
0.6
0.0
0.2
0.2
0.6
1.1
2.0
2.7
0.6
1.9
5.6
0.0
1.9
0.3
0.0
0.8
0.5
0.3
3.3
0.2
2.2
1.2
2.0
1.4
1.6
1.9
1.2
0.9
0.3
2.3
12.2
32.3
43.4
12.8
1.6
27.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.1
2.5
0.0
0.5
0.0
0.0
0.5
3.4
0.1
0.3
0.1
0.0
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.3
0.0
0.3
0.0
0.0
0.5
0.5
1.4
0.5
4.6
0.1
2.7
3.0
0.0
1.3
0.0
0.0
0.4
0.0
0.1
3.6
0.3
0.9
0.1
3.6
1.6
3.1
0.3
1.6
0.7
0.3
0.9
8.9
28.8
37.5
15.1
1.3
19.4
RGLE Cel/MP3
RGLE Otros
0.9
0.6
1.1
0.4
0.7
0.6
1.1
1.1
1.5
2.3
1.9
0.3
1.3
0.4
0.5
0.5
0.0
1.0
0.0
0.3
0.3
0.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
1.3
0.4
Total
0.5
0.1
1.6
0.0
0.3
0.5
0.1
1.8
2.7
0.2
0.5
0.1
0.1
0.1
0.1
0.3
0.0
0.3
0.0
0.0
0.2
0.0
0.4
0.0
0.1
0.4
0.5
1.4
1.1
3.4
0.3
2.6
4.0
0.0
1.9
0.3
0.0
0.7
0.1
0.3
3.3
0.3
2.7
0.5
2.7
1.4
2.1
1.0
1.6
0.6
0.3
1.6
10.1
31.6
40.8
15.4
1.4
22.7
Alto
1.0
0.3
3.5
0.0
0.3
1.0
0.0
1.0
2.1
0.0
0.3
0.0
0.0
0.3
0.3
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.7
0.3
0.7
1.0
3.8
1.0
2.1
6.3
0.0
2.1
0.7
0.0
0.7
0.0
0.3
0.3
0.0
2.4
1.0
0.7
0.7
1.4
0.3
0.3
0.7
0.7
2.4
11.8
27.4
38.2
12.5
2.8
21.9
EDAD
Me
dio
0.3
0.0
1.3
0.0
0.3
0.4
0.1
2.1
2.6
0.1
0.8
0.2
0.1
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.3
0.0
0.2
0.0
0.1
0.3
0.8
1.9
1.1
3.7
0.1
2.8
3.8
0.0
1.9
0.2
0.0
0.7
0.1
0.4
2.9
0.1
2.7
0.6
3.1
1.8
2.7
1.0
1.7
0.7
0.1
1.7
9.6
32.7
41.7
13.9
1.3
25.2
Bajo
0.4
0.0
0.7
0.0
0.4
0.0
0.4
1.4
3.9
0.7
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.7
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.4
0.0
0.7
1.1
2.2
0.4
2.5
2.5
0.0
1.4
0.0
0.0
0.7
0.4
0.0
7.5
1.1
3.2
0.0
3.2
1.1
0.7
1.4
2.9
0.4
0.4
0.7
10.0
32.3
40.9
23.3
0.0
15.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.3
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.7
0.6
0.0
1.4
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
1.2
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.4
2.9
3.0
0.0
0.3
0.4
2.4
3.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.3
0.0
0.5
0.5
0.7
1.5
0.0
0.0
0.5
0.0
0.9
1.2
3.8
2.0
0.0
2.5
1.2
1.4
0.5
2.2
4.0
5.7
5.2
3.9
0.0
0.3
0.8
0.5
0.0
0.7
4.3
4.5
1.9
3.4
1.5
4.3
9.3
4.8
3.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
3.7
3.3
3.0
0.0
0.3
0.0
0.5
1.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.8
1.0
0.5
0.0
0.3
0.0
0.5
0.0
0.0
0.0
0.4
1.0
0.0
4.4
7.4
2.8
1.4
3.0
0.0
0.0
0.4
0.5
0.5
0.7
4.3
2.8
2.9
2.0
0.7
0.3
0.8
1.0
0.5
0.7
5.0
2.0
2.4
4.4
0.7
1.2
1.6
2.9
1.5
0.7
1.9
2.4
3.8
3.0
0.0
0.3
1.6
2.4
0.5
0.7
1.9
2.4
1.9
1.5
0.0
0.6
1.6
0.5
1.0
0.7
0.3
0.4
0.5
0.0
2.2
3.1
0.4
0.5
1.5
1.5
3.1
2.4
9.0
12.3
16.3
42.1
41.1
39.0
35.0
17.0
44.6
43.5
47.6
46.3
11.9
9.9
9.8
15.2
15.3
0.7
0.3
0.8
3.8
2.0
0.7
32.2
31.7
29.0
27.6
SEXO
60 o
mas
1.2
0.3
3.8
0.0
0.9
0.9
0.6
2.9
7.9
0.6
1.5
0.3
0.0
0.3
0.3
1.5
0.0
0.6
0.0
0.0
0.3
0.0
1.8
0.0
0.3
0.6
0.3
0.9
0.3
0.3
0.3
0.3
1.2
0.0
0.0
0.0
0.0
1.2
0.0
0.6
0.6
0.3
2.4
0.3
0.9
0.9
0.9
0.9
1.2
0.0
0.0
1.8
25.0
14.1
37.4
26.5
1.2
9.1
Masc
0.6
0.0
1.2
0.0
0.2
0.6
0.3
3.2
1.7
0.5
0.8
0.2
0.2
0.0
0.2
0.5
0.0
0.2
0.0
0.0
0.2
0.0
0.5
0.0
0.2
0.2
0.3
1.5
1.8
2.4
0.6
2.1
6.2
0.0
2.3
0.3
0.0
1.1
0.3
0.5
2.9
0.2
3.8
1.1
1.4
1.2
1.7
1.5
1.5
0.8
0.5
2.3
10.7
33.9
43.6
12.7
2.0
27.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.4
0.1
2.0
0.0
0.5
0.4
0.0
0.6
3.6
0.0
0.4
0.1
0.0
0.1
0.0
0.3
0.0
0.4
0.0
0.0
0.3
0.0
0.4
0.0
0.0
0.6
0.8
1.4
0.5
4.3
0.1
3.0
2.3
0.0
1.5
0.3
0.0
0.4
0.0
0.3
3.6
0.4
1.9
0.1
3.8
1.6
2.4
0.5
1.8
0.5
0.1
1.1
9.5
29.6
38.6
17.7
0.9
18.8
RGLE Cel/MP3
RGLE Otros
0.7
0.8
0.3
1.0
0.9
0.4
0.4
1.4
1.5
2.2
1.5
0.9
1.2
0.4
0.0
0.0
0.0
1.0
0.0
0.6
0.8
0.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.6
0.6
Total
0.5
0.1
1.5
0.1
0.3
0.5
0.1
1.1
2.3
0.2
0.6
0.1
0.1
0.1
0.1
0.3
0.0
0.1
0.0
0.1
0.1
0.0
0.6
0.0
0.1
0.4
0.5
1.3
1.3
2.7
0.1
2.9
4.2
0.0
1.7
0.3
0.1
0.7
0.2
0.4
3.4
0.2
5.7
0.1
2.4
1.6
2.0
1.0
1.7
0.7
0.3
1.6
8.9
33.8
42.0
15.9
1.4
22.9
Alto
1.0
0.3
3.1
0.0
0.3
1.0
0.0
0.7
2.0
0.3
0.3
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.7
0.3
1.0
1.0
2.7
0.0
2.4
5.8
0.0
2.0
0.7
0.3
1.0
0.0
0.3
0.7
0.0
3.1
0.3
0.7
1.7
2.0
0.7
0.7
0.7
0.3
2.7
10.6
29.0
38.6
15.0
2.4
20.1
EDAD
Me
dio
0.4
0.0
0.9
0.1
0.2
0.5
0.1
1.4
1.9
0.1
0.8
0.2
0.1
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.3
0.7
1.4
1.3
3.1
0.1
3.2
4.1
0.0
1.6
0.3
0.0
0.7
0.1
0.5
3.0
0.1
6.2
0.1
2.9
1.8
2.1
0.9
2.0
0.9
0.3
1.5
7.7
35.1
42.6
13.3
1.5
26.2
Bajo
0.4
0.0
1.8
0.0
0.7
0.0
0.4
0.7
3.9
0.4
0.4
0.0
0.0
0.0
0.0
1.1
0.0
0.7
0.0
0.4
0.0
0.0
1.1
0.0
0.4
0.4
0.0
1.1
1.4
1.4
0.4
2.5
2.8
0.0
1.4
0.0
0.0
0.7
0.7
0.0
7.4
0.7
6.7
0.0
2.8
1.1
1.4
1.8
1.8
0.4
0.4
0.7
11.0
34.6
43.5
25.4
0.0
15.5
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
1.9
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.2
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.4
0.9
2.4
0.0
0.3
0.4
1.9
2.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
1.4
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
2.2
0.3
0.0
0.0
0.0
1.5
0.9
0.0
0.0
0.5
0.0
0.6
0.8
4.2
2.0
0.0
2.4
2.4
1.4
0.5
1.5
3.0
3.6
5.1
3.4
0.0
0.0
0.4
0.0
0.0
0.7
4.8
4.8
2.3
3.9
0.0
4.8
9.9
4.6
2.9
0.0
0.0
0.0
0.0
0.0
0.0
1.5
3.2
3.2
2.0
0.0
0.3
0.0
0.9
1.0
0.0
0.0
0.4
0.0
0.0
0.7
0.0
1.2
0.9
0.0
0.0
0.3
0.0
0.9
0.0
0.0
0.0
0.4
1.4
0.0
5.2
8.5
1.6
0.9
3.9
0.0
0.0
0.4
0.5
0.0
1.5
8.2
7.5
7.4
4.9
0.7
0.0
0.4
0.0
0.0
1.5
4.5
1.2
2.3
4.4
0.7
1.2
2.0
3.2
2.0
1.5
1.5
2.4
4.2
2.0
1.5
0.6
1.6
1.4
0.5
0.7
3.0
2.0
1.4
1.0
0.0
0.6
2.4
0.0
1.5
0.7
0.6
0.4
0.5
0.0
0.7
2.4
1.6
0.9
1.0
3.0
1.8
2.0
7.4
10.7
17.9
45.8
44.0
42.6
36.1
20.1
47.3
46.0
49.1
45.9
16.4
10.6
9.9
15.7
15.1
0.0
0.6
2.8
1.9
2.4
1.5
32.7
31.0
31.0
27.3
SEXO
60 o
mas
1.7
0.3
3.7
0.3
1.1
0.9
0.6
1.7
6.9
0.6
1.4
0.3
0.0
0.3
0.3
1.1
0.0
0.0
0.0
0.0
0.3
0.0
2.0
0.0
0.0
0.6
0.3
0.6
0.3
0.3
0.3
0.3
1.4
0.0
0.3
0.0
0.0
1.4
0.0
0.6
0.3
0.3
2.9
0.0
0.6
0.9
0.9
0.9
1.1
0.0
0.0
2.0
22.6
14.3
35.8
25.8
0.9
8.6
Masc
0.7
0.0
1.3
0.0
0.1
0.4
0.3
1.9
1.2
0.3
0.9
0.1
0.1
0.0
0.1
0.6
0.0
0.1
0.0
0.1
0.0
0.0
0.7
0.0
0.1
0.3
0.4
1.3
2.1
1.8
0.1
2.1
5.8
0.0
1.9
0.4
0.0
1.0
0.4
0.6
3.1
0.1
7.6
0.3
1.9
1.6
1.5
1.3
1.9
1.0
0.3
2.1
8.9
37.3
45.5
13.7
1.6
28.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.4
0.1
1.6
0.1
0.5
0.6
0.0
0.5
3.2
0.1
0.4
0.1
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.0
0.5
0.0
0.0
0.5
0.5
1.2
0.6
3.4
0.1
3.6
2.8
0.0
1.5
0.2
0.1
0.5
0.0
0.2
3.6
0.2
4.1
0.0
2.8
1.6
2.3
0.7
1.5
0.5
0.4
1.2
8.9
30.9
39.1
17.8
1.2
18.7
RGLE Cel/MP3
RGLE Otros
0.7
0.9
0.3
0.7
0.9
0.7
0.4
2.1
1.5
0.7
1.5
1.8
1.2
1.2
0.0
0.5
0.0
0.5
0.0
0.6
0.9
1.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.5
0.7
Total
0.8
0.1
1.4
0.1
0.4
0.4
0.3
1.1
2.2
0.4
0.6
0.1
0.1
0.1
0.1
0.3
0.0
0.2
0.0
0.1
0.1
0.0
0.4
0.0
0.2
0.6
0.6
1.4
1.1
2.6
0.2
2.8
4.1
0.0
1.4
0.3
0.1
0.7
0.2
0.3
3.2
0.1
6.7
0.3
2.3
1.6
1.4
1.0
1.5
0.7
0.4
1.9
9.2
33.3
41.9
16.1
1.6
22.2
Alto
1.6
0.3
2.2
0.0
0.3
0.6
0.0
0.6
1.3
0.0
0.3
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.6
0.3
1.6
1.3
3.2
0.3
3.2
6.7
0.0
2.5
0.6
0.3
1.0
0.0
0.3
1.0
0.0
3.8
0.3
0.6
1.9
1.0
0.6
0.6
1.3
0.6
1.6
8.6
31.1
39.0
13.3
2.9
21.9
EDAD
Me
dio
0.5
0.0
0.9
0.1
0.3
0.4
0.1
1.4
2.2
0.4
0.7
0.2
0.1
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.3
0.0
0.1
0.6
0.8
1.5
1.0
2.8
0.1
2.9
3.7
0.0
1.1
0.3
0.0
0.6
0.1
0.4
2.7
0.1
7.1
0.3
2.8
1.6
1.6
0.8
1.4
0.6
0.4
2.3
8.6
33.7
42.0
14.2
1.5
24.4
Bajo
0.7
0.0
2.1
0.0
1.0
0.0
1.0
0.7
3.4
0.7
0.3
0.0
0.0
0.0
0.0
1.0
0.0
1.0
0.0
0.3
0.0
0.0
1.0
0.0
0.3
0.3
0.0
0.7
1.4
1.4
0.3
2.4
2.7
0.0
1.0
0.0
0.0
0.7
0.7
0.0
7.2
0.3
8.6
0.0
2.7
1.0
1.0
2.1
2.4
0.3
0.3
1.0
12.0
34.4
44.7
25.4
0.3
15.1
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.7
0.0
0.0
0.9
0.5
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
1.7
2.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.5
0.0
0.0
0.4
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.9
0.8
0.9
3.2
0.0
0.3
0.4
2.2
1.4
0.0
0.0
0.0
0.9
0.5
0.0
0.0
0.4
1.3
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
2.1
0.9
0.0
0.4
0.5
1.4
1.2
0.4
0.0
0.5
0.0
0.3
1.1
4.8
2.3
0.0
2.3
1.9
1.7
0.0
4.3
2.9
2.3
4.8
2.7
0.0
0.0
0.4
0.4
0.0
1.4
4.1
5.3
2.6
2.7
0.0
4.1
9.1
4.3
5.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
2.6
3.5
0.9
0.0
0.0
0.4
0.9
0.9
0.0
0.0
0.4
0.0
0.0
0.7
0.0
1.1
0.9
0.0
0.0
0.3
0.0
0.9
0.0
0.0
0.0
0.4
0.9
0.0
4.3
7.2
1.1
0.9
5.4
0.0
0.0
0.0
0.0
0.5
2.1
9.9
9.8
7.8
4.1
0.7
0.3
0.8
0.0
0.0
1.4
4.3
1.1
1.7
4.1
0.7
1.2
1.9
3.9
1.8
0.7
1.4
1.1
2.2
2.3
1.4
0.6
1.5
1.7
0.9
0.7
3.2
1.1
1.3
1.4
0.0
0.6
1.9
0.4
1.4
0.7
0.9
0.4
0.4
0.0
4.3
2.0
1.9
0.9
0.9
3.6
2.6
1.9
9.1
10.9
23.6
44.6
41.5
40.9
34.8
26.4
46.7
43.4
49.1
45.2
19.3
11.9
9.1
14.3
14.9
0.0
1.2
2.6
2.2
2.3
2.1
30.1
29.4
30.9
27.6
SEXO
60 o
mas
2.1
0.3
2.9
0.3
1.1
1.1
0.8
1.1
6.6
0.8
1.3
0.3
0.0
0.3
0.3
1.1
0.0
0.3
0.0
0.0
0.3
0.0
1.9
0.0
0.5
0.3
0.3
0.5
0.3
0.5
0.3
0.8
1.6
0.0
0.0
0.0
0.0
1.3
0.0
0.5
0.5
0.3
4.2
0.0
1.1
0.5
0.8
0.5
0.5
0.0
0.3
2.1
21.7
15.3
36.0
25.4
1.1
8.7
Masc
1.1
0.0
1.1
0.0
0.4
0.4
0.6
2.0
1.3
0.7
1.0
0.1
0.1
0.0
0.1
0.6
0.0
0.3
0.0
0.1
0.0
0.0
0.3
0.0
0.4
0.3
0.4
1.7
2.0
1.5
0.3
1.5
5.9
0.0
2.0
0.4
0.0
1.0
0.4
0.6
3.1
0.0
8.8
0.3
1.7
1.5
1.3
1.4
1.4
1.0
0.4
2.4
9.8
36.8
45.8
14.1
1.7
28.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.5
0.1
1.6
0.1
0.5
0.3
0.0
0.5
3.0
0.1
0.2
0.1
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.0
0.6
0.0
0.0
0.8
0.7
1.2
0.5
3.5
0.1
3.9
2.7
0.0
0.9
0.2
0.1
0.5
0.0
0.1
3.2
0.2
5.0
0.2
2.9
1.6
1.5
0.7
1.5
0.5
0.5
1.5
8.8
30.4
38.7
17.7
1.5
17.0
RGLE Cel/MP3
RGLE Otros
0.5
1.6
0.3
0.3
0.4
1.6
1.0
2.7
0.7
4.3
1.2
2.0
1.1
1.1
0.0
2.2
0.0
0.5
0.0
0.8
0.6
1.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.5
2.1
Total
0.4
0.1
0.8
0.0
0.5
0.2
0.4
1.1
2.0
0.5
0.6
0.0
0.0
0.1
0.1
0.3
0.0
0.2
0.0
0.0
0.1
0.0
0.4
0.0
0.1
0.2
0.5
1.0
0.9
2.4
0.1
2.7
4.2
0.1
1.4
0.3
0.1
0.6
0.1
0.2
3.3
0.1
7.0
0.2
2.0
1.3
1.2
0.8
1.4
0.8
0.5
1.4
7.8
31.5
38.8
15.4
2.1
19.1
Alto
0.9
0.3
0.9
0.0
0.3
0.0
0.6
1.2
1.2
0.0
0.6
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.0
0.6
0.6
4.4
0.0
2.9
6.8
0.0
1.5
0.6
0.3
0.6
0.0
0.3
0.9
0.0
4.7
0.3
1.2
0.9
0.9
0.9
0.9
0.9
0.6
1.2
6.8
27.9
34.4
11.8
4.1
17.1
EDAD
Me
dio
0.2
0.0
0.6
0.0
0.4
0.3
0.1
1.4
2.0
0.4
0.8
0.0
0.0
0.1
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.3
0.8
1.2
0.9
2.1
0.1
2.8
3.9
0.1
1.5
0.3
0.1
0.7
0.1
0.2
2.5
0.1
7.8
0.2
2.2
1.5
1.4
0.6
1.4
0.7
0.5
1.5
7.0
32.6
39.2
14.0
2.0
21.3
Bajo
0.3
0.0
1.7
0.0
1.0
0.0
1.0
0.3
3.3
1.7
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.3
0.7
1.3
1.0
0.3
2.0
2.3
0.0
1.0
0.0
0.0
0.3
0.3
0.0
8.6
0.3
6.6
0.0
2.0
1.3
1.0
1.3
2.0
1.3
0.3
1.3
11.6
31.9
42.5
24.6
0.0
14.3
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.7
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.4
0.9
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.9
0.7
0.6
1.0
1.2
3.0
0.0
0.3
0.3
1.2
0.9
0.7
0.3
0.0
1.2
0.9
0.0
0.0
0.3
0.4
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
0.3
0.0
0.4
0.0
2.1
0.8
0.3
0.0
0.4
0.0
0.3
0.7
2.9
1.7
0.0
1.7
1.4
1.6
0.0
5.6
2.2
2.4
3.7
2.6
0.0
0.0
0.3
0.0
0.0
2.1
5.2
3.5
2.5
1.7
0.7
3.9
9.8
3.3
5.2
0.0
0.0
0.3
0.0
0.0
0.0
1.1
2.8
4.1
0.4
0.0
0.0
0.3
0.8
0.9
0.0
0.0
0.7
0.0
0.0
0.0
0.3
0.7
0.8
0.0
0.0
0.3
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.0
4.9
7.5
1.7
2.1
3.9
0.0
0.3
0.0
0.0
0.0
2.8
8.8
11.9
7.8
4.3
0.7
0.0
0.7
0.0
0.0
1.4
3.3
0.7
2.1
3.4
0.7
1.4
1.0
2.9
1.7
0.7
1.4
0.7
1.6
2.1
0.7
0.8
1.0
1.6
0.0
0.0
3.3
0.7
1.6
1.3
0.0
0.6
2.1
1.2
1.3
0.7
0.8
0.7
0.4
0.0
2.8
1.1
1.7
0.4
1.3
3.5
1.9
2.1
7.0
9.4
24.3
40.6
41.6
39.1
30.5
27.8
42.0
43.4
46.1
39.9
18.8
11.3
12.2
13.2
14.2
2.8
1.9
3.8
3.7
0.4
2.1
25.4
24.1
26.7
24.5
SEXO
60 o
mas
1.0
0.3
2.0
0.0
0.8
0.5
1.0
0.8
6.8
0.5
1.5
0.0
0.0
0.5
0.3
1.0
0.0
0.3
0.0
0.0
0.0
0.0
1.5
0.0
0.5
0.0
0.3
0.5
0.3
0.5
0.3
0.8
1.8
0.0
0.0
0.0
0.0
1.3
0.0
0.3
0.5
0.3
4.3
0.0
1.0
0.5
0.8
0.5
0.5
0.0
0.3
1.5
18.3
14.6
31.7
22.4
0.8
8.3
Masc
0.5
0.0
0.8
0.0
0.4
0.3
0.7
2.0
1.1
1.2
1.1
0.0
0.0
0.1
0.1
0.5
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.3
0.5
1.1
1.6
1.5
0.1
1.9
6.3
0.1
1.7
0.4
0.1
0.8
0.3
0.4
3.1
0.1
8.8
0.3
1.5
1.2
1.3
1.1
1.2
0.9
0.4
1.9
9.4
35.8
44.5
14.9
2.8
25.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.2
0.1
0.9
0.0
0.5
0.1
0.1
0.4
2.8
0.0
0.2
0.0
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.4
0.0
0.0
0.2
0.5
0.9
0.3
3.2
0.1
3.4
2.5
0.0
1.1
0.2
0.1
0.4
0.0
0.0
3.5
0.1
5.5
0.1
2.4
1.4
1.1
0.5
1.5
0.8
0.5
1.0
6.5
28.0
34.1
15.9
1.5
14.2
RGLE Cel/MP3
RGLE Otros
0.8
1.4
0.6
0.6
1.0
1.2
0.3
3.3
0.7
3.5
1.7
1.4
1.7
1.4
0.4
2.1
0.0
0.9
0.0
0.8
0.7
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.9
1.8
Total
0.1
0.1
0.7
0.0
0.4
0.2
0.4
0.9
1.5
0.4
0.2
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.5
0.6
0.9
0.9
2.1
0.2
2.2
2.8
0.1
1.1
0.2
0.1
0.3
0.1
0.2
3.5
0.1
5.4
0.2
1.9
1.0
1.2
0.7
1.2
0.6
0.3
1.5
6.1
26.5
32.5
12.8
2.3
14.4
Alto
0.3
0.3
0.8
0.0
0.6
0.6
0.8
1.4
1.4
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.6
1.1
0.8
0.8
4.2
0.3
1.7
5.4
0.3
0.8
0.8
0.0
0.3
0.0
0.3
1.4
0.0
3.1
0.3
1.1
0.8
0.6
0.8
0.8
0.6
0.3
2.0
7.0
25.9
33.0
11.3
6.8
11.8
EDAD
Me
dio
0.1
0.0
0.6
0.0
0.3
0.1
0.2
0.9
1.2
0.2
0.3
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.6
0.6
1.1
0.9
1.5
0.2
2.5
2.3
0.1
1.3
0.1
0.1
0.3
0.1
0.3
2.9
0.0
6.4
0.3
2.2
1.2
1.6
0.5
1.1
0.5
0.4
1.6
4.9
27.3
32.1
10.8
1.5
16.3
Bajo
0.0
0.0
1.0
0.0
0.7
0.0
0.7
0.0
2.6
1.6
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.7
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.3
0.3
1.0
1.6
0.0
1.6
1.6
0.0
0.7
0.0
0.0
0.7
0.0
0.0
7.8
0.3
4.9
0.0
1.6
0.3
0.3
1.3
1.6
1.3
0.3
0.7
9.1
24.8
33.6
21.2
0.0
10.7
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
1.2
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.2
0.7
0.3
1.0
1.2
2.1
0.0
0.3
0.3
0.4
1.2
0.7
0.3
0.0
0.8
0.4
0.0
0.0
0.3
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.3
0.3
0.4
0.8
2.0
1.3
0.3
0.4
0.4
0.0
0.5
1.0
1.6
2.5
0.0
1.6
1.4
1.6
0.0
4.6
2.1
3.7
2.0
1.7
0.0
0.3
0.3
0.0
0.0
2.6
4.8
1.7
2.4
0.8
0.7
2.1
5.4
2.4
5.0
0.0
0.0
0.7
0.0
0.0
0.0
0.8
1.4
3.7
1.2
0.0
0.0
0.7
0.4
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.8
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.7
0.4
0.0
5.3
8.0
2.4
1.2
4.1
0.0
0.0
0.0
0.0
0.0
3.3
8.5
7.5
5.7
2.5
1.3
0.0
0.7
0.0
0.0
0.7
2.9
1.4
2.0
2.5
0.7
1.3
1.0
1.6
1.2
0.7
1.3
0.3
2.8
1.7
0.7
0.8
1.0
1.2
0.0
0.0
2.4
0.7
2.0
0.8
0.0
0.5
1.7
1.2
0.4
0.7
0.3
1.0
0.4
0.0
1.3
1.1
3.1
1.2
1.7
3.3
1.6
2.4
6.1
7.9
23.2
35.0
34.4
32.9
24.8
26.5
36.3
36.4
39.4
32.6
13.9
9.8
12.9
12.6
9.9
3.3
1.6
2.7
5.7
1.2
2.0
20.2
17.3
18.7
19.4
SEXO
60 o
mas
0.2
0.0
1.5
0.0
0.7
0.7
0.7
0.5
4.9
0.5
0.2
0.0
0.0
0.2
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.0
0.2
0.2
0.0
0.2
0.2
0.2
0.2
0.5
1.2
0.0
0.0
0.0
0.0
0.7
0.0
0.2
0.5
0.2
3.5
0.0
1.2
0.2
0.5
0.5
0.5
0.0
0.0
1.0
13.1
11.4
24.2
16.8
1.0
5.9
Masc
0.1
0.0
1.0
0.0
0.4
0.1
0.5
1.5
0.9
0.9
0.4
0.0
0.0
0.1
0.0
0.5
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.0
0.1
0.5
0.6
0.8
1.5
1.3
0.3
1.8
3.3
0.1
1.5
0.3
0.1
0.4
0.1
0.4
3.5
0.0
6.9
0.4
1.4
0.9
1.3
0.9
1.0
0.6
0.4
1.8
7.3
28.9
35.9
11.9
2.7
18.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.1
0.4
0.0
0.4
0.2
0.3
0.3
2.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.3
0.0
0.0
0.5
0.6
1.1
0.3
2.8
0.1
2.5
2.4
0.1
0.8
0.2
0.0
0.3
0.0
0.1
3.5
0.1
4.2
0.1
2.3
1.1
1.1
0.5
1.3
0.6
0.3
1.3
5.1
24.5
29.7
13.5
2.0
11.1
RGLE Cel/MP3
RGLE Otros
1.0
2.2
0.6
3.1
1.4
2.1
0.3
1.6
2.0
5.3
2.1
2.9
2.0
2.0
0.4
2.0
0.0
2.5
0.0
0.5
0.9
2.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
1.2
2.1
Total
0.1
0.1
0.5
0.1
0.2
0.2
0.1
0.9
1.1
0.4
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.5
0.5
0.7
1.0
1.9
0.3
1.6
1.7
0.0
0.7
0.2
0.1
0.3
0.1
0.1
3.5
0.1
2.1
0.1
1.0
1.2
1.4
0.7
0.9
0.5
0.2
1.4
4.9
20.0
24.7
11.3
3.0
7.8
Alto
0.0
0.0
0.8
0.0
0.8
0.8
0.0
2.2
0.8
0.6
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.3
0.6
0.8
0.6
1.4
3.6
0.8
1.9
2.5
0.0
0.6
0.6
0.0
0.0
0.0
0.0
2.2
0.0
0.3
0.3
0.3
1.7
0.6
0.8
0.3
0.3
0.3
2.2
7.4
19.3
26.4
11.3
7.7
5.5
EDAD
Me
dio
0.0
0.0
0.6
0.1
0.0
0.0
0.0
0.6
1.1
0.1
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.6
0.6
0.7
0.7
1.5
0.2
1.5
1.5
0.0
0.9
0.1
0.1
0.2
0.1
0.2
2.7
0.0
2.7
0.1
1.3
1.2
2.0
0.6
0.8
0.2
0.1
1.5
3.6
19.9
23.3
9.3
1.9
8.9
Bajo
0.3
0.3
0.0
0.0
0.3
0.0
0.3
0.0
1.6
1.3
0.3
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.0
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
1.0
1.3
1.6
0.0
1.6
1.3
0.0
0.3
0.0
0.0
1.0
0.3
0.0
7.7
0.3
2.2
0.0
0.6
0.6
0.0
0.6
1.9
1.6
0.3
0.0
6.1
21.5
27.2
18.3
1.0
6.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.7
2.8
0.8
0.0
0.0
0.0
0.4
0.8
1.9
0.3
0.0
0.4
0.4
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.3
0.3
0.4
0.0
1.3
1.0
0.3
0.4
0.4
0.6
0.0
0.3
2.8
1.2
0.0
2.0
1.7
1.2
0.0
7.0
1.5
3.0
2.4
0.8
0.6
0.3
0.3
0.4
0.0
3.2
4.1
0.7
1.6
0.0
0.6
0.5
5.0
0.8
2.8
0.0
0.0
0.0
0.0
0.0
0.0
0.3
1.3
2.4
0.8
0.0
0.0
0.3
0.4
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.3
0.0
1.2
0.0
0.0
0.0
0.3
0.4
0.0
0.0
0.0
0.7
0.0
0.0
7.6
7.7
2.3
1.2
2.8
0.0
0.0
0.0
0.0
0.0
0.6
2.3
3.7
1.6
2.4
0.6
0.0
0.3
0.0
0.0
0.0
1.5
0.7
1.2
1.2
0.6
0.8
1.3
2.8
1.6
0.0
1.3
1.3
3.6
1.6
1.3
0.5
0.7
0.8
0.8
0.0
2.0
1.3
1.2
0.4
0.0
0.8
0.7
1.2
0.0
0.6
0.0
0.3
0.4
0.0
3.2
1.0
2.0
0.0
0.4
3.8
1.0
2.0
4.8
4.8
25.9
25.3
26.1
24.6
16.1
29.7
26.3
28.1
29.4
21.0
17.7
9.4
12.4
10.9
7.3
1.9
2.3
3.3
6.9
2.8
1.9
11.0
10.4
9.3
9.3
SEXO
60 o
mas
0.2
0.2
1.0
0.2
0.5
0.5
0.2
0.5
4.2
0.2
0.5
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.0
0.5
0.7
0.0
0.2
0.2
0.0
0.2
0.2
0.5
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.5
0.2
1.5
0.0
0.7
0.5
0.5
0.5
0.0
0.0
0.0
2.0
11.1
7.9
17.9
12.5
1.5
3.2
Masc
0.0
0.1
0.6
0.0
0.3
0.3
0.1
1.6
1.0
0.8
0.5
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.1
0.3
0.1
0.5
0.8
1.6
1.1
0.4
1.4
1.9
0.0
0.9
0.3
0.1
0.5
0.1
0.1
3.9
0.0
2.5
0.1
0.8
1.4
1.1
1.0
0.8
0.5
0.3
1.5
6.4
21.4
27.6
12.0
3.9
9.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
0.4
0.1
0.2
0.1
0.0
0.2
1.3
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.5
0.7
0.4
2.6
0.2
1.8
1.5
0.0
0.6
0.1
0.0
0.1
0.1
0.1
3.1
0.1
1.8
0.1
1.2
1.0
1.6
0.4
1.0
0.4
0.1
1.3
3.6
18.9
22.2
10.7
2.2
6.1
RGLE Cel/MP3
RGLE Otros
0.9
1.8
0.8
1.1
1.1
2.1
0.3
1.3
2.5
5.7
1.5
2.0
0.3
1.7
1.6
0.8
0.4
1.6
0.0
0.7
0.8
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
1.0
2.3
Total
0.2
0.1
0.2
0.1
0.2
0.3
0.1
0.5
1.1
0.3
0.1
0.1
0.0
0.0
0.0
0.2
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.1
0.1
0.3
0.5
0.5
0.9
1.0
0.2
1.3
0.7
0.1
0.3
0.1
0.1
0.1
0.1
0.1
2.9
0.1
0.7
0.1
0.7
0.5
1.1
0.3
1.1
0.3
0.1
0.9
4.3
13.5
17.6
10.8
1.7
4.0
Alto
0.3
0.0
0.0
0.0
0.6
0.6
0.0
1.1
0.6
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.3
0.0
0.3
1.1
0.6
1.1
1.4
0.6
1.9
1.4
0.6
0.3
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.8
0.3
0.6
0.0
0.3
0.0
1.4
4.7
12.4
16.8
10.7
1.9
2.8
EDAD
Me
dio
0.1
0.0
0.4
0.1
0.1
0.4
0.1
0.5
1.4
0.2
0.2
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.5
0.4
0.5
0.7
1.1
0.2
1.2
0.5
0.0
0.5
0.1
0.1
0.1
0.1
0.2
2.7
0.0
0.9
0.0
1.1
0.5
1.7
0.4
1.1
0.1
0.2
0.9
4.2
13.6
17.6
9.7
2.0
4.8
Bajo
0.3
0.3
0.0
0.0
0.3
0.0
0.3
0.0
1.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.0
1.0
1.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
5.4
0.3
0.6
0.3
0.3
0.3
0.3
0.0
2.2
1.3
0.0
0.0
4.2
14.4
18.6
14.4
0.0
2.6
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.6
0.3
0.3
1.6
0.4
0.0
0.0
0.0
0.0
0.8
1.9
0.3
0.0
0.4
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.3
0.4
0.4
0.6
1.3
0.3
0.0
0.4
0.0
0.3
0.0
1.2
2.0
0.6
1.3
1.7
1.2
0.0
5.1
1.3
1.0
0.4
0.4
0.6
0.3
0.3
0.4
0.0
1.9
4.1
1.0
0.4
0.0
0.0
0.3
2.3
0.8
1.2
0.0
0.0
0.0
0.0
0.4
0.0
0.3
1.0
0.4
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.0
0.0
0.5
0.0
0.0
0.0
5.1
7.1
2.7
0.8
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.0
0.4
0.4
0.0
0.0
0.0
0.0
0.4
0.6
0.8
0.7
0.8
1.2
0.6
0.3
1.0
1.2
0.0
0.6
0.8
0.7
4.0
1.2
1.3
0.0
0.3
0.4
0.8
0.0
2.3
1.3
1.6
0.8
0.0
0.8
0.3
0.8
0.0
0.0
0.3
0.3
0.0
0.0
1.9
0.8
0.7
0.0
1.2
3.8
0.8
2.0
2.8
3.2
17.7
20.4
16.7
14.9
11.3
21.5
20.9
18.7
17.7
14.5
17.1
11.0
9.7
8.9
8.5
0.6
1.3
2.7
2.8
1.6
1.9
6.1
5.4
5.2
3.2
SEXO
60 o
mas
0.2
0.2
0.7
0.2
0.7
0.7
0.2
0.2
4.4
0.0
0.2
0.2
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.0
0.5
0.2
0.2
0.0
0.0
0.0
0.0
1.0
11.1
3.2
14.0
11.5
1.0
1.5
Masc
0.3
0.1
0.0
0.0
0.1
0.6
0.3
1.1
1.0
0.4
0.3
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.1
0.1
0.3
0.3
0.9
1.5
0.1
0.4
1.1
0.6
0.3
0.5
0.1
0.1
0.1
0.1
0.3
3.3
0.0
0.9
0.1
0.8
0.4
1.0
0.4
1.0
0.5
0.1
0.9
5.4
14.4
19.7
10.9
2.4
5.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
0.4
0.1
0.3
0.1
0.0
0.0
1.3
0.2
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.6
0.2
0.3
1.8
0.1
1.5
0.8
0.0
0.2
0.0
0.0
0.0
0.1
0.0
2.5
0.1
0.5
0.0
0.7
0.6
1.3
0.3
1.2
0.2
0.1
0.8
3.4
12.7
15.9
10.7
1.0
2.6
RGLE Cel/MP3
RGLE Otros
0.5
0.7
0.6
0.8
0.4
0.6
0.6
1.0
0.6
1.3
0.5
2.0
0.7
0.3
0.8
0.0
0.4
0.4
0.0
0.0
0.3
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.6
0.8
Total
0.2
0.1
0.2
0.0
0.2
0.3
0.1
0.4
1.0
0.3
0.1
0.1
0.0
0.0
0.0
0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.5
0.1
0.1
0.3
0.5
0.3
0.8
1.0
0.1
1.3
0.5
0.1
0.3
0.1
0.1
0.1
0.1
0.1
2.6
0.1
0.3
0.0
0.7
0.3
0.7
0.3
1.1
0.4
0.1
0.7
4.2
11.1
15.2
10.2
1.3
2.9
Alto
0.3
0.0
0.0
0.0
0.3
0.3
0.0
0.3
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.0
0.0
0.0
0.0
0.0
1.1
0.3
0.0
0.0
1.1
0.3
1.4
1.4
0.3
1.9
0.8
0.3
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.3
0.0
0.0
0.0
0.3
0.0
0.6
0.0
0.3
0.0
0.6
4.4
9.6
14.0
9.4
2.8
1.4
EDAD
Me
dio
0.2
0.0
0.3
0.0
0.1
0.4
0.1
0.6
1.1
0.2
0.1
0.2
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.5
0.5
0.3
0.6
1.0
0.0
1.3
0.4
0.0
0.6
0.1
0.1
0.1
0.1
0.2
2.8
0.1
0.5
0.0
1.0
0.3
1.1
0.3
1.1
0.2
0.2
1.0
3.9
11.6
15.3
9.7
1.2
3.6
Bajo
0.0
0.3
0.0
0.0
0.3
0.3
0.3
0.0
1.3
0.3
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.3
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.8
0.0
0.0
0.0
0.6
0.3
0.0
0.0
2.2
1.3
0.0
0.0
5.1
10.9
16.0
12.8
0.0
2.2
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.0
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.7
0.8
0.8
0.0
0.0
0.0
0.4
0.8
1.3
0.5
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.4
0.0
1.9
1.0
0.0
0.4
0.4
0.0
0.3
0.3
0.4
1.2
0.6
1.0
2.0
0.8
0.0
3.8
1.3
1.0
0.8
0.4
0.6
0.0
0.0
0.4
0.0
2.5
3.6
1.0
0.4
0.0
0.6
0.3
1.3
0.8
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.3
0.7
0.8
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.5
0.0
0.0
0.0
4.4
5.6
2.7
2.0
1.2
0.0
0.0
0.0
0.4
0.0
0.0
0.5
0.7
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.6
1.3
0.7
0.8
0.4
0.0
0.3
0.7
0.8
0.0
0.6
0.5
0.3
2.4
0.8
0.6
0.0
0.7
0.4
0.4
0.0
2.0
1.7
1.6
0.8
0.0
0.8
0.7
0.8
0.0
0.0
0.3
0.3
0.0
0.0
0.6
0.5
1.0
0.4
0.8
2.5
0.5
2.0
3.2
4.4
13.9
16.8
15.7
13.3
6.5
16.5
17.3
17.1
16.5
11.3
11.4
10.2
9.7
10.5
8.1
1.9
2.0
2.0
1.6
0.4
1.3
3.3
5.0
4.0
2.4
SEXO
60 o
mas
0.0
0.2
0.5
0.0
0.5
0.7
0.2
0.2
3.7
0.0
0.2
0.2
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.2
0.5
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
1.0
10.6
2.5
12.8
11.3
0.2
1.2
Masc
0.3
0.1
0.0
0.0
0.1
0.5
0.3
0.8
0.9
0.3
0.1
0.1
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.1
0.1
0.3
0.8
0.6
1.3
0.4
0.0
1.0
0.5
0.1
0.5
0.1
0.1
0.1
0.1
0.3
3.4
0.0
0.3
0.0
0.5
0.1
0.4
0.1
1.1
0.6
0.1
0.6
5.3
11.5
16.5
10.5
1.5
4.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
0.3
0.0
0.2
0.2
0.0
0.1
1.2
0.3
0.0
0.1
0.0
0.0
0.0
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.3
0.3
0.1
0.4
1.5
0.2
1.6
0.5
0.0
0.2
0.0
0.0
0.0
0.0
0.0
2.0
0.2
0.3
0.0
0.9
0.4
0.9
0.4
1.0
0.2
0.1
0.8
3.4
10.7
14.0
10.0
1.2
2.0
RGLE Cel/MP3
RGLE Otros
0.5
0.3
0.6
0.0
0.4
0.5
0.6
0.3
1.3
0.6
1.0
1.0
0.3
0.3
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.5
0.5
Total
0.3
0.0
0.3
0.0
0.3
0.5
0.2
0.5
1.1
0.1
0.1
0.2
0.1
0.0
0.0
0.6
0.1
0.1
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.4
0.3
0.2
0.6
0.9
0.0
0.8
0.3
0.1
0.3
0.0
0.0
0.1
0.0
0.1
1.9
0.0
0.2
0.1
0.8
0.3
0.6
0.2
0.7
0.3
0.1
0.7
4.8
8.3
13.2
9.2
0.7
2.3
Alto
0.6
0.0
0.3
0.0
0.3
1.1
0.0
0.8
1.1
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.3
0.6
0.3
0.6
1.4
0.0
1.4
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.3
0.3
0.3
0.3
0.0
0.0
0.3
0.3
5.5
6.6
12.1
9.6
1.4
1.1
EDAD
Me
dio
0.3
0.0
0.3
0.0
0.3
0.4
0.2
0.6
0.8
0.1
0.1
0.3
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.6
0.3
0.2
0.5
0.7
0.0
0.7
0.3
0.0
0.5
0.0
0.0
0.1
0.0
0.2
1.8
0.0
0.4
0.1
0.9
0.4
0.9
0.2
0.5
0.2
0.1
0.8
4.5
8.1
12.6
8.3
0.6
2.7
Bajo
0.0
0.0
0.3
0.0
0.6
0.3
0.3
0.0
1.9
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.3
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.3
0.3
1.3
0.6
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.5
0.0
0.0
0.0
1.0
0.3
0.0
0.0
2.2
1.0
0.0
1.0
5.1
10.9
16.3
11.9
0.3
2.2
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.3
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.8
1.2
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.7
0.4
0.8
0.0
0.0
0.0
0.0
0.8
0.6
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.0
0.4
0.4
1.9
0.5
0.0
0.0
0.4
0.0
0.0
0.3
0.0
0.8
0.0
0.8
1.7
0.8
0.0
3.2
1.0
0.7
1.2
0.4
0.0
0.0
0.0
0.0
0.0
1.9
1.8
1.0
0.4
0.0
0.0
0.3
0.3
0.4
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.5
0.7
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
3.2
4.1
1.3
2.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.6
1.0
1.0
1.2
0.4
0.0
0.5
0.7
0.4
0.0
0.6
0.5
0.7
2.0
0.4
0.0
0.0
0.7
0.4
0.0
0.0
0.5
1.3
1.6
0.8
0.0
0.5
0.7
0.4
0.0
0.0
0.0
0.3
0.0
0.4
0.0
0.8
0.7
1.2
1.2
1.9
0.8
1.3
2.4
6.0
8.9
11.5
11.4
11.7
5.6
10.8
12.2
12.7
14.5
12.1
7.6
7.4
7.0
7.7
8.1
0.6
1.3
0.3
1.6
0.8
1.3
2.6
3.7
3.6
2.4
SEXO
60 o
mas
0.2
0.0
1.0
0.0
1.2
1.0
0.5
0.7
4.2
0.0
0.2
0.2
0.2
0.0
0.0
2.0
0.0
0.0
0.2
0.0
0.0
0.0
1.5
0.0
0.0
0.7
0.0
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.5
0.2
0.0
0.0
0.0
0.0
0.0
0.5
13.0
2.2
15.2
14.7
0.0
0.5
Masc
0.3
0.0
0.3
0.0
0.4
0.6
0.4
1.0
0.6
0.3
0.0
0.3
0.1
0.0
0.0
0.6
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.1
0.0
0.5
0.6
0.3
0.9
0.4
0.0
0.6
0.3
0.1
0.4
0.0
0.0
0.1
0.0
0.3
2.9
0.0
0.3
0.0
0.4
0.1
0.5
0.1
0.8
0.5
0.3
0.9
5.3
8.8
14.0
8.3
1.1
3.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.0
0.3
0.0
0.3
0.4
0.0
0.1
1.5
0.0
0.1
0.1
0.0
0.0
0.0
0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.1
0.2
0.4
1.3
0.0
0.9
0.3
0.0
0.2
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.2
0.1
1.2
0.5
0.7
0.2
0.6
0.1
0.0
0.6
4.4
7.9
12.5
10.0
0.4
1.2
RGLE Cel/MP3
RGLE Otros
0.3
0.5
0.0
0.0
0.3
0.6
1.0
0.6
1.3
0.0
0.0
1.0
1.0
0.7
0.4
0.8
0.0
0.4
0.0
0.0
0.3
0.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.4
0.3
Total
0.4
0.0
0.4
0.0
0.5
0.8
0.1
0.3
1.2
0.1
0.1
0.1
0.1
0.0
0.0
0.6
0.1
0.1
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.2
0.2
0.2
0.4
0.6
0.0
0.4
0.3
0.1
0.2
0.0
0.0
0.2
0.0
0.1
1.5
0.1
0.0
0.0
0.6
0.4
0.6
0.1
0.5
0.1
0.1
0.5
5.1
6.1
11.2
8.9
0.4
1.6
Alto
0.6
0.0
0.8
0.0
0.6
1.4
0.0
0.6
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.6
0.6
0.0
0.3
1.1
0.0
0.8
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.3
0.3
0.0
0.0
0.3
0.6
6.9
4.7
11.6
9.6
0.8
0.8
EDAD
Me
dio
0.4
0.0
0.2
0.0
0.4
0.7
0.1
0.3
1.0
0.1
0.1
0.1
0.2
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.1
0.4
0.4
0.5
0.0
0.4
0.4
0.0
0.3
0.0
0.0
0.3
0.0
0.2
1.5
0.1
0.0
0.0
0.6
0.6
0.8
0.0
0.4
0.1
0.1
0.6
4.5
6.4
11.0
8.4
0.4
1.9
Bajo
0.3
0.0
0.6
0.0
0.6
0.3
0.3
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.3
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.3
0.0
0.6
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.2
0.0
0.0
0.0
1.0
0.0
0.0
0.0
1.3
0.3
0.0
0.3
5.1
6.4
11.5
9.9
0.0
1.3
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.7
0.4
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.4
0.0
0.0
0.0
0.4
0.8
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.4
0.6
0.5
0.0
0.0
0.4
0.6
0.0
0.3
0.0
0.4
0.0
0.8
1.0
0.4
0.0
0.6
1.3
0.3
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.4
0.0
0.0
0.3
0.7
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.3
0.3
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
1.9
3.6
0.7
1.6
1.2
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.4
0.4
0.0
0.5
1.0
0.0
0.4
1.3
0.3
0.3
1.6
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.5
0.3
1.2
0.8
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.0
0.5
0.3
0.8
0.8
1.9
0.5
1.7
1.6
5.6
5.7
9.2
6.4
7.3
5.6
7.6
9.7
8.0
8.9
11.7
5.7
6.1
5.4
6.0
9.3
0.6
0.8
0.7
0.0
0.0
0.6
2.3
1.7
2.4
2.0
SEXO
60 o
mas
1.0
0.0
1.0
0.0
1.7
1.7
0.5
0.5
4.4
0.0
0.2
0.0
0.5
0.0
0.0
2.2
0.0
0.0
0.2
0.0
0.0
0.0
1.2
0.0
0.0
0.5
0.0
0.2
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.5
0.2
0.2
0.0
0.0
0.0
0.0
0.5
15.2
2.5
17.7
17.0
0.2
0.5
Masc
0.3
0.0
0.4
0.0
0.5
0.9
0.3
0.6
0.5
0.1
0.0
0.1
0.3
0.0
0.0
0.8
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.4
0.4
0.4
0.5
0.4
0.0
0.4
0.3
0.1
0.3
0.0
0.0
0.1
0.0
0.3
1.9
0.0
0.0
0.0
0.5
0.3
0.5
0.0
0.6
0.3
0.3
0.5
5.1
6.1
11.3
7.6
0.4
2.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.5
0.0
0.4
0.0
0.4
0.7
0.0
0.0
1.8
0.0
0.1
0.0
0.0
0.0
0.0
0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.1
0.1
0.3
0.7
0.0
0.4
0.4
0.0
0.1
0.0
0.0
0.2
0.0
0.0
1.3
0.1
0.0
0.0
0.6
0.5
0.6
0.1
0.3
0.0
0.0
0.5
5.1
6.0
11.2
10.0
0.4
0.6
RGLE Cel/MP3
RGLE Otros
0.1
0.2
0.0
0.3
0.1
0.2
0.3
0.0
0.0
0.6
0.3
0.3
0.3
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.0
Total
0.4
0.0
0.1
0.0
0.2
0.6
0.0
0.1
0.9
0.1
0.1
0.0
0.0
0.1
0.0
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.2
0.0
0.0
0.2
0.2
0.2
0.2
0.0
0.0
0.2
0.0
0.1
0.3
0.1
0.1
0.0
0.0
0.1
1.0
0.0
0.0
0.0
0.4
0.3
0.5
0.1
0.4
0.2
0.1
0.1
3.0
3.9
6.8
5.6
0.2
0.7
Alto
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.0
0.8
0.0
0.0
0.0
0.4
0.0
2.4
5.3
7.7
5.7
1.2
0.4
EDAD
Me
dio
0.5
0.0
0.1
0.0
0.1
0.5
0.0
0.1
0.8
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.1
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.4
0.1
0.0
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.1
0.5
0.4
0.0
0.3
0.1
0.0
0.1
3.0
3.3
6.1
4.9
0.0
0.9
Bajo
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
0.0
0.0
0.8
0.0
0.4
0.4
1.3
0.4
0.0
0.0
3.4
4.7
8.1
7.6
0.0
0.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.8
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.6
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.4
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.4
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
1.6
1.8
0.5
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.6
0.0
0.0
1.4
0.0
0.0
0.0
0.0
0.5
1.1
1.7
0.0
0.0
0.5
0.0
0.0
0.0
0.4
1.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.5
1.1
5.1
2.4
4.4
5.2
5.6
6.3
3.2
4.4
5.7
6.7
10.8
2.4
3.6
3.8
4.5
8.5
0.0
0.0
0.5
0.0
1.1
0.0
0.4
1.4
1.7
1.1
SEXO
60 o
mas
1.0
0.0
0.0
0.0
0.3
0.3
0.0
0.0
3.5
0.3
0.0
0.0
0.0
0.3
0.0
0.7
0.0
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
8.3
0.7
9.0
9.0
0.0
0.0
Masc
0.2
0.0
0.2
0.0
0.0
0.5
0.0
0.2
0.4
0.2
0.2
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.4
0.5
0.0
0.0
0.2
0.0
0.2
0.4
0.2
0.0
0.0
0.0
0.2
1.4
0.0
0.0
0.0
0.2
0.0
0.5
0.0
0.2
0.4
0.2
0.2
2.5
4.9
7.2
4.6
0.5
1.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.6
0.0
0.0
0.0
0.3
0.6
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.6
0.4
0.1
0.6
0.0
0.0
0.0
3.4
3.1
6.5
6.5
0.0
0.0
RGLE Cel/MP3
RGLE Otros
0.0
0.2
0.0
0.4
0.0
0.3
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.0
Total
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.9
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.2
0.0
0.0
0.7
0.3
0.2
0.2
0.2
0.0
0.1
0.0
0.1
0.2
0.1
0.1
0.0
0.0
0.1
0.8
0.0
0.0
0.0
0.3
0.3
0.5
0.1
0.4
0.2
0.0
0.1
2.3
3.8
6.2
4.6
0.4
1.0
Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.4
0.4
0.4
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.0
0.0
0.4
1.6
4.9
6.5
4.5
0.8
0.8
EDAD
Me
dio
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.7
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.7
0.3
0.3
0.3
0.3
0.0
0.0
0.0
0.0
0.4
0.1
0.0
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.3
0.1
0.0
0.0
2.2
3.3
5.5
3.6
0.4
1.2
Bajo
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
0.0
0.0
0.8
0.0
0.4
0.4
1.3
0.4
0.0
0.0
3.4
4.7
8.1
7.6
0.0
0.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.8
0.0
0.5
1.1
0.0
0.0
0.4
0.0
0.0
1.1
0.0
0.4
0.5
0.0
0.6
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
1.5
0.5
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.6
0.0
0.0
1.4
0.0
0.0
0.0
0.0
0.5
1.1
1.7
0.0
0.0
0.5
0.0
0.0
0.0
0.4
1.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.6
2.8
1.6
4.4
5.2
6.2
6.3
1.6
4.4
5.7
6.7
9.1
0.8
2.6
3.3
3.9
6.8
0.0
0.7
0.5
0.6
0.6
0.0
0.4
1.9
2.2
1.7
SEXO
60 o
mas
0.7
0.0
0.0
0.0
0.3
0.0
0.0
0.0
3.5
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.7
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
7.6
0.3
8.0
8.0
0.0
0.0
Masc
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.5
0.0
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.2
0.4
0.5
0.2
0.0
0.0
0.0
0.2
0.4
0.2
0.0
0.0
0.0
0.2
1.4
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.2
0.4
0.0
0.0
1.8
4.4
6.2
3.7
0.4
1.8
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.4
0.0
0.0
0.0
0.3
0.0
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.6
0.4
0.1
0.0
0.3
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.4
0.6
0.6
0.1
0.6
0.0
0.0
0.1
2.8
3.4
6.2
5.3
0.4
0.3
RGLE Cel/MP3
RGLE Otros
0.0
0.2
0.0
0.4
0.0
0.3
0.0
0.0
0.0
0.8
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.1
Total
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.3
0.2
0.2
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.1
0.6
0.0
0.0
0.0
0.2
0.2
0.3
0.0
0.2
0.2
0.0
0.0
1.4
2.4
3.8
3.0
0.1
0.6
Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.0
2.8
2.8
0.0
0.0
EDAD
Me
dio
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.3
0.5
0.0
0.1
0.1
0.0
0.0
1.4
2.2
3.6
2.5
0.1
0.8
Bajo
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.4
0.0
0.0
1.7
3.4
5.1
4.7
0.0
0.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
1.1
0.0
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
1.1
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
2.3
1.6
2.6
1.9
5.1
4.0
1.6
2.6
1.9
5.6
6.3
0.8
2.2
1.4
3.4
4.5
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
2.2
1.7
SEXO
60 o
mas
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
4.2
0.3
4.5
4.5
0.0
0.0
Masc
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
1.2
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.9
3.0
3.9
2.5
0.0
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.3
0.3
0.0
0.4
0.0
0.0
0.0
1.8
1.9
3.7
3.4
0.1
0.1
RGLE Cel/MP3
RGLE Otros
0.0
0.2
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.0
Total
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.2
0.2
0.2
0.0
0.2
0.2
0.0
0.0
1.1
1.8
3.0
2.4
0.0
0.6
Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.6
2.0
2.0
0.0
0.0
EDAD
Me
dio
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.1
0.1
0.0
0.0
1.4
1.6
3.0
2.3
0.0
0.7
Bajo
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.8
3.0
3.8
3.0
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
1.7
0.8
1.8
1.4
3.9
3.4
0.8
1.8
1.4
4.5
5.1
0.8
1.8
1.4
2.2
3.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.7
SEXO
60 o
mas
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
3.5
0.3
3.8
3.8
0.0
0.0
Masc
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.4
0.0
0.0
0.9
2.3
3.2
2.1
0.0
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.3
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.3
0.1
0.0
0.3
0.0
0.0
0.0
1.3
1.5
2.8
2.6
0.0
0.1
RGLE Cel/MP3
RGLE Otros
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.0
Total
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.2
0.2
0.2
0.0
0.2
0.2
0.0
0.0
1.1
1.8
2.9
2.2
0.0
0.6
Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.2
1.6
1.6
0.0
0.0
EDAD
Me
dio
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.1
0.3
0.0
0.0
1.6
1.6
3.1
2.5
0.0
0.7
Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.4
0.0
0.0
0.4
3.0
3.4
2.1
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.6
0.0
0.4
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.8
1.8
1.4
3.4
3.4
0.8
1.8
2.4
3.4
4.0
0.8
1.8
1.9
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.7
SEXO
60 o
mas
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
3.8
0.3
4.2
4.2
0.0
0.0
Masc
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.5
0.0
0.0
1.4
2.3
3.7
2.6
0.0
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.3
0.1
0.0
0.4
0.0
0.0
0.0
0.9
1.3
2.2
1.9
0.0
0.1
RGLE Cel/MP3
RGLE Otros
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.0
Total
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.2
0.1
0.0
0.1
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.2
0.1
0.1
0.0
0.2
0.0
0.0
0.1
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.2
0.0
0.1
0.0
0.2
0.2
0.1
0.2
0.2
0.2
0.0
0.1
1.4
2.0
3.4
2.7
0.2
0.4
Alto
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
2.0
3.3
2.8
0.4
0.0
EDAD
Me
dio
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.1
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.1
0.1
0.1
0.3
0.0
0.1
1.7
1.8
3.5
2.9
0.1
0.4
Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.4
0.4
0.0
0.0
0.4
2.5
3.0
2.1
0.0
0.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.4
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
2.3
0.8
1.8
1.9
3.4
3.4
0.8
1.8
2.9
3.4
5.7
0.8
1.5
1.9
1.7
4.5
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.5
1.1
1.1
SEXO
60 o
mas
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
3.8
1.0
4.9
4.9
0.0
0.0
Masc
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.4
0.2
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.2
0.0
0.2
0.2
0.0
0.5
0.0
0.0
1.8
2.3
4.0
3.0
0.2
0.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.1
0.3
0.0
0.1
0.3
0.0
0.0
0.1
1.0
1.8
2.8
2.5
0.1
0.1
RGLE Cel/MP3
RGLE Otros
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.0
Total
0.2
0.0
0.5
0.0
0.0
0.0
0.0
0.1
1.0
0.0
0.1
0.0
0.2
0.2
0.0
0.2
0.0
0.0
0.0
0.3
0.0
0.0
0.2
0.0
0.0
0.5
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.0
0.2
0.6
0.0
0.0
0.1
0.3
0.2
0.2
0.3
0.2
0.2
0.0
0.2
3.2
2.9
6.0
4.8
0.2
0.8
Alto
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
3.3
2.8
5.7
5.3
0.0
0.0
EDAD
Me
dio
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.1
1.0
0.0
0.1
0.0
0.3
0.1
0.0
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.4
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.1
0.3
0.0
0.0
0.1
0.1
0.3
0.3
0.4
0.1
0.3
0.0
0.1
3.1
2.7
5.9
4.6
0.3
0.8
Bajo
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.4
0.4
0.0
0.0
3.4
3.4
6.8
5.1
0.0
1.7
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
1.1
1.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.4
0.5
0.0
0.0
0.0
0.4
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.4
0.0
5.7
0.8
3.6
3.8
3.4
3.4
0.8
3.6
5.2
3.4
8.5
0.8
2.6
2.9
2.2
6.3
0.0
0.4
0.5
0.0
0.0
0.0
0.7
1.9
1.1
1.1
SEXO
60 o
mas
0.3
0.0
0.3
0.0
0.0
0.0
0.0
0.3
4.2
0.0
0.3
0.0
0.7
0.3
0.0
0.3
0.0
0.0
0.0
0.7
0.0
0.0
0.7
0.0
0.0
1.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.7
0.0
0.0
0.0
0.3
9.4
1.7
11.1
10.8
0.0
0.0
Masc
0.4
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.5
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.5
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.4
1.1
0.0
0.0
0.0
0.2
0.2
0.4
0.5
0.0
0.5
0.0
0.0
3.5
3.9
7.4
5.6
0.2
1.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
1.5
0.0
0.1
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.4
0.1
0.0
0.1
0.3
0.0
0.0
0.3
2.9
2.1
4.8
4.1
0.1
0.3
RGLE Cel/MP3
RGLE Otros
0.1
0.2
0.0
0.4
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.3
0.2
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.3
Total
0.2
0.0
1.0
0.0
0.2
0.2
0.1
0.1
2.2
0.0
0.1
0.2
0.2
0.2
0.0
0.3
0.0
0.0
0.0
0.2
0.0
0.0
0.3
0.0
0.0
0.4
0.2
0.1
0.1
0.3
0.0
0.2
0.2
0.0
0.2
0.0
0.0
0.4
0.0
0.1
0.8
0.0
0.0
0.2
0.2
0.4
0.3
0.4
0.2
0.4
0.1
0.5
5.8
4.9
10.3
7.9
0.6
1.7
Alto
0.8
0.0
0.4
0.0
0.0
0.4
0.4
0.0
1.2
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.4
0.0
0.8
5.7
4.5
9.3
7.3
0.0
0.8
EDAD
Me
dio
0.0
0.0
0.9
0.0
0.3
0.1
0.0
0.1
2.2
0.0
0.1
0.1
0.1
0.1
0.0
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.3
0.3
0.0
0.1
0.4
0.0
0.3
0.1
0.0
0.3
0.0
0.0
0.7
0.0
0.0
0.4
0.0
0.0
0.4
0.3
0.3
0.5
0.4
0.1
0.4
0.1
0.5
4.9
5.1
9.8
7.3
0.8
1.8
Bajo
0.0
0.0
2.1
0.0
0.0
0.4
0.0
0.0
3.4
0.0
0.0
0.4
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.4
0.0
0.8
0.4
0.4
0.0
0.0
8.5
4.7
13.1
10.6
0.4
2.1
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.6
3.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.8
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.7
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
1.1
1.0
1.7
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
0.0
0.0
0.0
0.0
0.0
1.1
0.6
0.0
0.4
0.5
0.0
1.1
0.0
0.7
0.0
1.1
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.4
0.5
0.0
0.0
0.0
0.4
0.5
1.1
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
1.1
0.6
0.0
0.7
1.9
2.2
6.8
1.6
4.4
6.2
8.4
6.8
1.6
5.1
8.1
10.1
12.5
1.6
2.9
5.2
5.6
8.5
0.0
0.7
0.0
1.7
1.1
0.0
1.5
2.9
2.8
2.3
SEXO
60 o
mas
0.3
0.0
1.4
0.0
0.7
0.7
0.3
0.3
8.0
0.0
0.3
0.7
0.7
0.3
0.0
0.7
0.0
0.0
0.0
0.7
0.0
0.0
1.4
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
1.0
0.0
0.0
0.0
0.7
17.4
2.4
19.4
18.4
0.0
0.7
Masc
0.4
0.0
1.6
0.0
0.0
0.0
0.2
0.2
1.6
0.0
0.0
0.4
0.2
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.2
0.2
0.2
0.4
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.9
0.0
0.2
1.2
0.0
0.0
0.2
0.4
0.4
0.4
0.7
0.0
0.9
0.2
0.4
5.8
6.5
12.0
8.6
0.9
2.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.6
0.0
0.3
0.4
0.0
0.0
2.8
0.0
0.1
0.0
0.1
0.3
0.0
0.3
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.4
0.1
0.0
0.0
0.3
0.0
0.3
0.1
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.1
0.4
0.3
0.1
0.3
0.0
0.0
0.6
5.7
3.5
8.9
7.3
0.3
0.9
RGLE Cel/MP3
RGLE Otros
0.2
0.2
0.8
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.6
0.6
0.0
0.3
0.2
0.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.3
Total
0.2
0.1
1.4
0.0
0.2
0.4
0.2
0.4
4.1
0.1
0.1
0.2
0.2
0.2
0.0
0.3
0.0
0.1
0.0
0.4
0.0
0.0
0.7
0.0
0.1
0.2
0.1
0.2
0.3
0.6
0.1
0.7
0.9
0.2
0.5
0.0
0.1
1.2
0.1
0.0
1.1
0.0
0.2
0.4
0.4
0.4
0.3
0.7
0.4
0.6
0.0
0.6
8.5
9.8
18.1
13.4
0.6
3.5
Alto
0.8
0.0
0.8
0.0
0.0
1.2
0.4
0.8
2.4
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.2
0.0
0.4
0.4
0.0
0.0
0.4
0.4
0.0
0.4
1.6
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.8
0.0
0.0
0.4
0.4
0.8
0.0
0.0
0.0
0.4
0.0
1.2
8.9
7.7
16.3
11.8
1.6
2.0
EDAD
Me
dio
0.0
0.1
1.2
0.0
0.3
0.1
0.1
0.4
4.0
0.0
0.1
0.1
0.1
0.1
0.0
0.4
0.0
0.1
0.0
0.4
0.0
0.0
0.5
0.0
0.0
0.1
0.1
0.3
0.4
0.9
0.1
0.8
0.9
0.0
0.8
0.0
0.0
1.7
0.0
0.0
0.9
0.0
0.3
0.5
0.5
0.3
0.5
0.9
0.1
0.3
0.0
0.5
7.7
10.4
18.0
12.9
0.5
4.0
Bajo
0.0
0.0
2.5
0.0
0.0
0.4
0.0
0.0
5.9
0.0
0.0
0.4
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.4
0.8
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.4
0.0
0.8
1.7
1.7
0.0
0.4
10.6
9.7
20.3
16.9
0.0
3.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.4
1.1
2.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.1
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.1
0.0
0.4
0.5
2.2
3.4
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.6
0.8
0.0
1.0
0.6
0.0
1.6
0.7
1.4
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
1.5
0.0
1.1
0.6
0.0
0.4
3.3
1.7
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.4
1.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
2.8
2.8
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.2
1.0
1.7
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.7
1.0
0.6
0.0
0.0
0.0
0.0
1.1
1.7
0.0
0.4
0.5
0.0
1.1
0.0
0.7
0.0
0.6
0.0
1.6
0.0
0.5
1.1
1.1
0.0
0.4
1.0
0.6
0.6
0.8
0.4
1.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
1.4
1.1
0.6
0.0
0.7
3.3
6.7
10.8
7.3
7.3
15.2
16.9
11.9
7.3
8.0
18.6
23.0
22.7
7.3
4.0
10.5
14.6
15.9
0.0
0.0
1.9
1.1
1.1
0.0
3.6
5.7
6.2
5.1
SEXO
60 o
mas
0.3
0.0
2.4
0.0
0.3
0.7
0.3
0.3
13.5
0.0
0.0
0.7
0.7
0.3
0.0
0.3
0.0
0.3
0.0
1.0
0.0
0.0
2.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.3
0.0
0.0
0.3
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.7
0.0
0.0
0.0
0.3
22.9
3.5
26.0
25.0
0.0
0.7
Masc
0.4
0.2
1.6
0.0
0.2
0.4
0.2
0.7
3.0
0.0
0.2
0.4
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.7
0.0
0.0
0.7
0.0
0.2
0.2
0.2
0.4
0.7
0.4
0.0
0.2
1.1
0.4
0.4
0.0
0.2
2.3
0.0
0.0
1.9
0.0
0.2
0.5
0.4
0.2
0.4
0.9
0.4
0.7
0.0
0.7
8.3
11.8
19.9
13.9
1.1
4.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
1.2
0.0
0.1
0.4
0.1
0.1
5.0
0.1
0.0
0.0
0.1
0.3
0.0
0.4
0.0
0.1
0.0
0.1
0.0
0.0
0.7
0.0
0.0
0.1
0.0
0.1
0.0
0.9
0.1
1.2
0.7
0.0
0.6
0.0
0.0
0.3
0.1
0.0
0.4
0.0
0.1
0.3
0.4
0.6
0.3
0.6
0.4
0.4
0.0
0.6
8.7
8.1
16.6
13.0
0.3
2.6
RGLE Cel/MP3
RGLE Otros
0.2
0.2
0.4
0.4
0.3
0.3
0.0
0.0
0.0
0.0
0.4
0.0
0.5
0.0
0.0
1.1
0.6
0.0
0.0
0.3
0.2
0.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.3
0.3
Total
0.3
0.2
1.8
0.1
0.2
0.8
0.1
0.7
5.7
0.5
0.3
0.1
0.1
0.2
0.0
0.3
0.2
0.1
0.0
0.3
0.0
0.1
0.8
0.1
0.0
0.3
0.2
0.8
0.4
1.7
0.3
1.4
1.8
0.2
0.8
0.2
0.2
1.8
0.1
0.0
2.2
0.1
0.6
0.5
1.0
0.8
1.0
1.1
0.9
0.7
0.1
1.1
11.8
19.0
30.2
21.1
1.2
7.5
Alto
0.8
0.0
0.8
0.0
0.0
2.4
0.0
0.8
2.0
1.2
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
3.3
0.0
1.6
2.8
0.4
0.0
0.4
0.4
0.4
0.4
0.0
1.6
0.0
0.0
0.0
1.2
1.6
0.0
0.0
0.0
0.8
0.0
0.4
9.3
15.4
24.4
16.7
2.8
5.3
EDAD
Me
dio
0.3
0.3
1.8
0.1
0.3
0.4
0.1
0.9
6.0
0.3
0.3
0.1
0.0
0.1
0.0
0.4
0.3
0.1
0.0
0.3
0.0
0.1
0.5
0.1
0.0
0.5
0.3
0.9
0.7
1.6
0.4
1.3
1.8
0.0
1.2
0.3
0.1
2.3
0.0
0.0
2.1
0.1
0.8
0.5
1.0
0.5
1.4
1.4
0.7
0.4
0.0
1.4
11.8
19.9
31.1
20.8
1.0
8.6
Bajo
0.0
0.0
2.5
0.0
0.0
0.4
0.0
0.0
8.5
0.4
0.4
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
1.3
0.0
0.4
0.4
1.3
0.8
0.4
0.4
0.0
0.4
1.7
0.0
0.0
3.4
0.0
0.4
0.8
0.4
0.8
0.4
1.3
2.5
1.7
0.4
0.8
14.0
19.9
33.5
26.7
0.0
6.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.1
0.0
0.0
0.0
1.4
1.1
3.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.7
0.0
2.8
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.1
0.0
0.7
1.0
3.9
5.1
0.0
0.4
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
3.4
0.8
0.0
1.4
0.0
0.6
4.0
0.7
2.9
1.1
1.7
0.0
0.4
0.5
0.0
0.6
0.8
2.6
1.0
1.1
1.1
0.0
0.7
6.2
2.8
1.7
0.0
0.0
0.0
0.0
0.6
0.8
0.7
1.4
1.7
0.6
0.0
0.0
1.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.7
1.9
2.2
4.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
4.4
1.4
2.8
2.3
0.0
0.0
0.5
0.0
0.0
0.0
1.5
0.0
0.0
0.0
0.0
0.7
1.0
1.1
0.0
0.0
1.1
0.5
2.2
1.7
0.8
0.4
0.0
1.1
2.3
0.0
0.7
1.0
1.1
1.1
1.6
0.4
1.0
1.7
1.7
0.0
1.5
2.4
0.6
0.6
0.8
0.7
1.0
1.7
0.0
0.0
0.0
0.5
0.0
0.0
0.8
0.7
1.9
0.6
1.1
0.0
2.2
4.3
12.9
11.9
13.7
17.5
26.2
23.0
23.9
13.7
19.7
30.5
35.4
35.2
12.1
9.5
17.6
23.6
23.9
0.8
0.4
2.9
1.1
1.1
0.0
9.1
10.0
10.1
9.1
SEXO
60 o
mas
1.0
0.0
3.8
0.3
0.3
0.7
0.0
1.0
17.7
1.4
0.7
0.3
0.3
0.3
0.0
0.3
0.3
0.3
0.0
1.0
0.0
0.0
3.5
0.0
0.0
0.7
0.3
0.0
0.0
1.0
0.3
1.0
0.0
0.3
0.0
0.0
1.0
1.7
0.0
0.0
0.7
0.0
1.0
0.0
0.3
0.7
1.4
1.0
0.0
0.3
0.0
1.4
30.6
12.2
41.0
35.4
1.0
4.9
Masc
0.5
0.4
1.6
0.0
0.2
0.9
0.0
0.9
3.7
0.5
0.5
0.2
0.2
0.0
0.0
0.2
0.2
0.0
0.0
0.5
0.0
0.0
0.9
0.0
0.0
0.2
0.2
1.1
0.9
0.7
0.4
0.5
2.5
0.4
0.4
0.2
0.4
2.6
0.2
0.0
3.2
0.0
0.7
0.5
0.5
0.9
0.9
1.4
0.9
0.7
0.2
1.4
10.0
20.8
30.3
19.4
1.6
9.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.1
0.0
1.9
0.1
0.1
0.7
0.1
0.6
7.3
0.4
0.1
0.0
0.0
0.3
0.0
0.4
0.1
0.1
0.0
0.1
0.0
0.1
0.7
0.1
0.0
0.4
0.1
0.6
0.0
2.5
0.3
2.1
1.3
0.0
1.2
0.3
0.1
1.2
0.0
0.0
1.5
0.1
0.4
0.4
1.3
0.7
1.0
0.9
0.9
0.7
0.0
0.9
13.2
17.6
30.2
22.6
0.9
6.3
RGLE Cel/MP3
RGLE Otros
0.2
0.4
0.4
0.0
0.1
0.5
0.0
0.4
0.0
0.8
0.4
0.4
0.0
0.0
0.0
0.6
0.6
0.6
0.0
0.3
0.2
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.1
0.3
Total
0.1
0.1
1.9
0.1
0.0
1.0
0.1
0.7
6.1
0.5
0.3
0.1
0.0
0.2
0.0
0.4
0.2
0.2
0.0
0.2
0.0
0.1
1.0
0.1
0.0
0.3
0.6
1.1
0.7
2.8
0.5
1.4
1.8
0.2
0.9
0.3
0.4
2.0
0.1
0.1
3.7
0.2
0.6
0.3
1.7
1.1
1.3
1.3
1.4
0.8
0.3
1.5
12.3
25.0
36.4
25.6
1.3
8.9
Alto
0.0
0.0
0.8
0.0
0.0
3.2
0.0
1.2
2.8
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.4
0.8
3.6
0.0
1.2
2.8
0.4
0.0
0.4
0.4
1.2
0.4
0.0
2.0
0.4
0.4
0.0
0.8
2.0
0.8
0.0
0.0
0.8
0.4
1.6
10.9
21.0
31.5
20.2
3.6
7.3
EDAD
Me
dio
0.1
0.1
2.2
0.1
0.0
0.5
0.1
0.8
6.1
0.1
0.4
0.1
0.0
0.1
0.0
0.5
0.4
0.3
0.0
0.1
0.0
0.1
0.4
0.1
0.0
0.5
0.8
0.9
0.9
3.2
0.5
1.6
1.9
0.0
1.3
0.4
0.4
2.2
0.0
0.1
3.4
0.3
0.8
0.3
2.2
0.5
1.4
1.6
1.0
0.4
0.1
1.6
11.8
25.1
36.1
24.9
0.9
9.8
Bajo
0.0
0.0
2.1
0.0
0.0
0.4
0.0
0.0
9.4
0.4
0.4
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
3.0
0.0
0.0
0.0
0.0
2.6
0.0
0.4
0.9
1.3
0.4
0.4
0.4
0.0
0.4
2.1
0.0
0.0
6.8
0.0
0.4
0.9
0.9
2.1
1.3
1.7
3.8
2.1
0.9
1.3
15.4
28.6
42.7
33.8
0.0
7.7
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.0
1.7
4.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.0
2.8
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
2.2
1.1
0.0
0.7
1.4
4.4
5.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.8
1.8
0.0
0.6
0.0
0.0
0.0
0.5
2.2
4.5
0.8
0.4
2.9
0.0
0.6
8.9
1.8
3.3
2.8
2.3
0.0
0.7
0.5
0.6
0.6
0.8
3.6
0.5
1.7
0.6
0.8
0.7
6.2
2.8
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.4
1.9
2.8
0.6
0.0
0.0
1.0
1.1
0.0
0.0
0.4
0.5
0.0
0.0
0.8
1.1
2.4
1.7
4.5
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
4.0
8.0
1.9
4.4
2.8
0.0
0.0
0.5
0.6
0.6
0.0
1.5
0.5
0.0
0.0
0.0
0.4
0.0
1.1
0.6
1.6
2.2
1.0
2.2
3.4
0.8
0.7
0.5
2.2
2.3
0.0
1.1
1.0
1.1
2.8
0.8
0.4
2.4
1.1
2.3
0.8
2.2
2.4
1.1
1.1
0.8
0.7
1.0
1.7
0.6
0.0
0.0
0.5
0.6
0.6
1.6
1.1
2.4
1.1
1.7
0.0
2.2
5.2
13.3
12.4
23.4
26.5
30.5
30.0
31.1
23.4
28.7
35.7
42.8
41.2
21.0
17.1
21.0
27.8
26.6
0.0
0.4
2.9
3.3
1.1
0.0
10.5
11.9
11.7
11.9
SEXO
60 o
mas
0.3
0.0
3.8
0.3
0.0
1.0
0.0
0.7
18.4
1.4
0.7
0.3
0.0
0.3
0.0
0.3
0.7
0.3
0.0
0.7
0.0
0.0
3.8
0.0
0.0
0.7
0.3
0.3
0.0
1.0
0.3
0.7
0.0
0.3
0.0
0.0
1.0
1.7
0.0
0.0
1.0
0.0
1.0
0.0
0.3
0.7
1.4
1.0
0.3
0.3
0.3
1.4
31.6
13.2
43.1
37.2
0.3
5.6
Masc
0.2
0.2
1.4
0.0
0.0
1.2
0.0
0.9
3.5
0.7
0.5
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.4
0.0
0.0
1.2
0.0
0.0
0.4
0.5
1.6
1.4
1.4
0.7
0.9
2.5
0.4
0.7
0.4
0.5
3.0
0.2
0.0
4.8
0.0
0.9
0.2
1.4
1.2
1.4
1.6
1.2
0.7
0.2
1.6
10.0
27.5
36.6
22.7
2.1
11.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
2.3
0.1
0.0
0.9
0.1
0.6
8.2
0.3
0.1
0.0
0.0
0.3
0.0
0.6
0.1
0.3
0.0
0.0
0.0
0.1
0.7
0.1
0.0
0.3
0.7
0.7
0.1
3.9
0.3
1.9
1.3
0.0
1.0
0.3
0.3
1.2
0.0
0.1
2.9
0.4
0.4
0.4
1.9
1.0
1.2
1.0
1.5
0.9
0.4
1.5
14.1
22.9
36.3
28.0
0.6
7.1
RGLE Cel/MP3
RGLE Otros
0.3
0.4
0.4
0.4
0.3
0.3
0.4
0.9
0.8
1.6
0.4
0.4
0.5
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.4
0.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.3
0.3
Total
0.1
0.1
1.6
0.1
0.0
0.8
0.1
0.9
5.9
0.4
0.4
0.2
0.0
0.2
0.0
0.1
0.2
0.2
0.0
0.1
0.0
0.0
0.7
0.0
0.0
0.3
0.8
1.4
0.8
2.9
0.5
1.3
2.0
0.2
1.0
0.4
0.6
2.1
0.1
0.2
4.5
0.2
0.6
0.3
2.0
0.9
1.2
1.4
1.6
0.7
0.5
1.3
11.4
26.5
37.4
26.1
1.3
9.3
Alto
0.0
0.0
1.2
0.0
0.0
2.5
0.0
2.0
2.0
1.2
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
1.2
0.4
0.8
4.1
0.0
1.2
2.9
0.4
0.4
0.4
0.4
1.6
0.4
0.0
2.5
0.4
0.8
0.0
1.2
2.5
0.8
0.0
0.0
0.8
0.8
0.8
9.8
23.4
33.2
21.7
3.7
7.8
EDAD
Me
dio
0.1
0.1
1.8
0.1
0.0
0.4
0.1
0.8
5.9
0.1
0.4
0.3
0.0
0.1
0.0
0.1
0.3
0.3
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.9
1.3
1.1
3.2
0.4
1.5
2.0
0.0
1.3
0.5
0.7
2.1
0.0
0.3
3.8
0.3
0.5
0.5
2.4
0.3
1.2
1.5
1.7
0.4
0.3
1.3
10.9
26.1
36.5
25.3
0.9
9.8
Bajo
0.0
0.0
1.3
0.0
0.0
0.4
0.0
0.0
9.7
0.4
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
0.0
0.0
0.0
0.0
2.7
0.0
0.4
1.3
0.9
0.9
0.4
0.4
0.0
0.4
2.7
0.0
0.0
8.8
0.0
0.4
0.0
1.8
1.3
1.8
2.7
3.1
1.3
0.9
1.8
14.6
31.4
44.7
33.6
0.0
9.3
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
1.1
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
2.3
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
2.3
2.3
0.0
1.1
1.9
3.4
5.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.8
2.2
0.5
0.6
0.0
0.0
0.7
0.5
2.3
4.6
0.0
0.7
2.4
1.1
0.6
8.9
2.6
1.9
2.8
2.9
0.0
0.7
0.0
0.6
0.6
0.0
3.0
1.0
1.1
0.6
0.0
1.5
6.8
1.7
1.7
0.0
0.0
0.0
0.0
0.6
0.0
0.4
1.9
3.4
0.6
0.0
0.0
1.0
1.1
0.6
0.0
0.7
0.5
0.0
0.6
0.0
0.7
2.9
1.7
5.2
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
4.9
10.7
2.9
4.0
2.3
0.0
0.0
0.5
0.6
0.6
0.0
1.1
0.5
0.6
0.0
0.0
0.4
0.5
0.0
1.2
1.6
2.6
1.0
4.0
3.5
0.0
1.1
0.5
0.6
2.3
0.0
1.1
1.0
1.1
2.3
0.8
0.4
2.9
1.7
2.9
2.4
1.5
2.4
2.3
1.7
0.8
0.4
1.0
1.7
0.0
0.0
0.0
1.0
1.1
0.6
0.8
1.1
1.9
0.6
1.7
0.0
2.2
5.3
9.6
12.1
20.3
29.9
31.1
33.3
33.5
20.3
32.1
36.4
42.9
43.9
19.5
20.3
21.8
27.7
26.6
0.0
0.4
1.9
4.0
1.2
0.0
10.7
12.1
10.7
14.5
SEXO
60 o
mas
0.4
0.0
4.3
0.4
0.0
0.7
0.0
0.7
18.0
1.4
1.1
0.7
0.0
0.4
0.0
0.0
0.7
0.7
0.0
0.4
0.0
0.0
2.5
0.0
0.0
0.7
0.4
0.7
0.0
1.1
0.7
1.1
0.0
0.4
0.0
0.0
1.1
2.2
0.0
0.4
1.1
0.0
0.7
0.0
0.4
0.7
1.4
0.4
0.4
0.4
0.4
1.4
30.6
14.0
43.2
36.7
0.7
5.8
Masc
0.2
0.2
1.3
0.0
0.0
1.1
0.0
1.3
4.3
0.7
0.5
0.2
0.0
0.2
0.0
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.9
0.0
0.0
0.4
0.9
1.8
1.1
1.6
0.9
0.5
2.5
0.4
1.1
0.5
0.7
3.2
0.2
0.0
5.6
0.0
0.9
0.2
1.6
1.1
1.3
1.8
1.4
0.5
0.2
1.4
10.5
28.5
38.4
23.6
1.8
12.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
1.9
0.1
0.0
0.6
0.1
0.6
7.1
0.1
0.3
0.1
0.0
0.1
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.7
1.0
0.6
3.9
0.1
1.9
1.5
0.0
0.9
0.3
0.4
1.2
0.0
0.3
3.6
0.4
0.3
0.4
2.4
0.7
1.2
1.0
1.8
0.7
0.7
1.2
12.2
25.0
36.6
28.2
0.9
6.8
RGLE Cel/MP3
RGLE Otros
0.3
0.7
0.8
0.0
0.3
0.5
0.0
1.8
0.0
0.8
0.7
0.4
0.0
0.5
0.6
0.0
0.6
1.7
0.0
0.7
0.2
1.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.4
0.3
Total
0.0
0.1
1.0
0.0
0.0
0.6
0.1
0.6
5.4
0.2
0.2
0.1
0.0
0.2
0.0
0.1
0.1
0.2
0.0
0.0
0.0
0.1
0.3
0.1
0.0
0.3
0.8
1.4
0.5
2.9
0.3
1.8
2.0
0.0
0.9
0.4
0.3
2.0
0.1
0.1
5.2
0.2
0.7
0.3
1.9
1.0
1.2
1.3
1.6
0.8
0.5
1.3
9.2
26.2
35.1
23.7
0.9
9.5
Alto
0.0
0.0
0.4
0.0
0.0
0.9
0.0
1.3
1.8
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.9
0.4
3.1
0.0
1.3
3.1
0.0
0.4
0.4
0.4
2.2
0.4
0.0
3.1
0.0
1.3
0.0
1.3
1.8
0.9
0.0
0.0
0.9
0.9
1.8
6.3
23.7
29.9
18.8
3.1
7.1
EDAD
Me
dio
0.0
0.1
1.3
0.0
0.0
0.7
0.1
0.6
5.7
0.0
0.1
0.1
0.0
0.1
0.0
0.1
0.1
0.3
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.3
1.0
1.4
0.7
3.6
0.3
2.2
1.8
0.0
1.3
0.6
0.4
1.7
0.0
0.1
4.7
0.3
0.3
0.6
2.1
0.6
1.4
1.4
1.9
0.7
0.4
1.1
9.6
26.4
35.5
23.8
0.6
10.2
Bajo
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
8.2
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
1.8
0.0
0.5
0.9
0.9
1.4
0.0
0.5
0.0
0.0
2.7
0.0
0.0
9.1
0.0
1.4
0.0
1.8
1.8
0.9
2.3
2.3
0.9
0.5
1.4
10.9
28.2
39.1
28.6
0.0
10.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
1.2
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
1.8
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
1.2
0.6
0.0
0.8
1.5
3.0
3.7
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.5
0.6
0.0
0.8
1.9
0.5
0.6
0.0
0.0
1.2
0.5
1.8
4.3
0.0
0.4
1.5
0.6
0.6
8.9
3.1
2.1
2.4
2.5
0.0
0.4
0.0
0.6
0.6
1.6
3.5
2.1
1.2
1.2
0.0
1.9
6.2
1.8
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
2.6
2.4
0.6
0.0
0.0
1.0
1.2
0.6
0.0
0.4
0.5
0.0
0.6
0.8
0.4
2.6
1.8
4.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
8.1
11.6
4.1
4.1
2.5
0.0
0.0
0.5
0.6
0.0
0.0
1.6
0.5
1.2
0.0
0.0
0.4
1.0
0.0
0.6
1.6
2.3
2.1
3.0
3.1
0.0
0.8
1.0
1.8
2.5
0.0
0.8
1.5
1.2
2.5
0.8
0.4
3.1
1.2
3.1
2.4
1.6
2.1
3.0
1.9
0.8
0.8
1.0
1.8
0.0
0.0
0.0
1.0
0.6
1.2
0.8
1.2
2.6
0.6
1.2
0.8
1.9
3.1
8.9
6.2
23.6
29.8
34.5
31.4
32.3
24.4
31.8
37.1
40.2
37.9
22.8
20.2
19.6
25.4
21.1
0.0
0.0
2.6
1.8
1.9
0.0
11.2
13.9
12.4
13.0
SEXO
60 o
mas
0.0
0.0
2.7
0.0
0.0
0.8
0.0
1.2
18.2
0.4
0.8
0.4
0.0
0.0
0.0
0.4
0.4
0.8
0.0
0.0
0.0
0.0
1.2
0.0
0.0
0.4
0.4
0.8
0.0
1.2
0.4
0.8
0.4
0.0
0.0
0.0
0.4
2.3
0.4
0.0
0.8
0.0
0.4
0.0
0.0
0.4
1.2
0.0
0.0
0.4
0.4
1.2
27.1
10.5
36.8
31.4
0.0
5.0
Masc
0.0
0.2
0.8
0.0
0.0
0.6
0.0
0.8
3.8
0.2
0.2
0.2
0.0
0.4
0.0
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.8
1.9
0.6
2.1
0.8
0.9
2.6
0.0
0.8
0.6
0.6
3.4
0.2
0.0
6.0
0.0
0.9
0.4
0.9
0.9
1.1
1.7
1.5
0.8
0.0
1.1
7.5
26.9
34.1
20.3
0.9
12.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
1.3
0.0
0.0
0.6
0.2
0.5
6.8
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.2
0.3
0.2
0.0
0.3
0.8
0.9
0.5
3.6
0.0
2.5
1.4
0.0
1.1
0.3
0.2
0.8
0.0
0.2
4.6
0.3
0.5
0.3
2.7
1.1
1.3
0.9
1.7
0.8
0.9
1.4
10.6
25.6
35.9
26.6
0.9
7.4
RGLE Cel/MP3
RGLE Otros
0.3
0.7
0.4
0.4
0.3
0.8
0.0
0.5
0.8
0.8
0.0
0.4
0.0
1.5
0.6
0.0
0.6
1.2
0.0
0.4
0.4
0.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.2
0.8
Total
0.0
0.0
0.6
0.1
0.1
0.6
0.2
0.4
3.8
0.1
0.3
0.1
0.0
0.1
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.5
0.1
0.0
0.3
0.5
1.4
0.4
3.0
0.3
2.1
1.6
0.1
1.0
0.4
0.4
1.5
0.1
0.2
4.4
0.1
0.7
0.3
1.9
1.0
1.4
0.9
1.4
0.7
0.5
1.2
7.1
23.9
30.6
21.1
0.9
7.4
Alto
0.0
0.0
0.5
0.0
0.0
1.5
0.0
1.0
2.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.0
0.5
2.0
0.0
1.0
2.0
0.0
1.0
1.0
0.5
2.0
0.5
0.0
2.5
0.0
1.0
0.0
2.0
2.0
1.0
0.5
0.0
0.5
0.5
1.0
5.5
20.9
25.4
17.9
2.0
5.0
EDAD
Me
dio
0.0
0.0
0.9
0.1
0.1
0.6
0.1
0.3
3.7
0.0
0.4
0.1
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.6
0.1
0.0
0.4
0.7
1.6
0.4
4.1
0.1
2.7
1.6
0.1
1.2
0.3
0.4
1.2
0.0
0.1
4.6
0.1
0.4
0.3
1.8
0.4
1.6
0.7
1.8
0.6
0.4
1.0
7.4
24.7
31.7
21.5
0.9
8.0
Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
6.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.9
0.0
0.5
0.9
1.4
0.9
0.0
0.5
0.0
0.0
1.9
0.0
0.5
5.6
0.0
1.4
0.5
2.3
1.9
0.9
1.9
1.4
1.4
0.9
1.9
7.4
24.2
32.1
22.8
0.0
7.9
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.6
1.3
0.7
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.6
0.7
0.0
0.0
0.4
1.1
2.6
2.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.3
0.6
0.0
0.0
0.0
1.7
1.1
2.0
3.3
0.0
0.4
1.7
0.0
0.0
8.5
3.8
2.2
2.0
2.6
0.0
0.4
0.0
0.7
0.0
1.7
3.8
1.7
2.6
1.3
0.0
1.7
4.4
0.7
2.0
0.0
0.0
0.0
0.7
0.0
0.0
0.8
2.8
2.0
0.7
0.0
0.4
0.6
1.3
0.0
0.0
0.4
0.6
0.0
0.7
0.8
0.4
1.7
2.0
2.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
5.9
10.4
3.3
3.3
2.0
0.0
0.0
0.6
0.0
0.0
0.0
2.1
0.6
0.7
0.0
0.0
0.8
0.0
0.0
0.7
1.7
2.9
1.7
3.9
2.0
0.0
1.7
0.6
1.3
2.0
0.8
1.3
2.2
0.7
3.3
1.7
0.4
1.7
0.7
2.0
1.7
1.7
1.1
2.0
1.3
0.8
0.4
0.6
2.6
0.0
0.0
0.0
1.1
1.3
0.0
0.8
1.3
1.1
1.3
1.3
0.0
1.3
1.7
7.2
3.9
22.0
30.0
28.3
29.4
26.8
22.0
31.3
30.6
36.6
29.4
21.2
19.2
17.2
23.5
19.0
0.0
0.4
1.7
1.3
2.0
0.0
9.2
10.6
11.1
7.2
SEXO
60 o
mas
0.0
0.0
1.6
0.4
0.4
0.8
0.4
0.8
12.6
0.4
0.4
0.4
0.0
0.0
0.0
0.4
0.4
0.4
0.0
0.0
0.0
0.0
2.0
0.0
0.0
1.2
0.4
0.4
0.0
1.2
0.4
1.2
0.4
0.0
0.0
0.0
0.4
1.6
0.4
0.0
0.8
0.0
0.4
0.0
0.0
0.4
0.4
0.0
0.8
0.4
0.8
1.2
21.9
10.5
31.2
25.5
0.4
4.9
Masc
0.0
0.0
0.6
0.0
0.0
0.4
0.2
0.6
3.2
0.0
0.0
0.2
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.8
1.8
0.6
1.8
0.6
0.8
1.6
0.0
0.8
0.2
0.6
2.4
0.2
0.2
5.7
0.0
0.8
0.4
1.0
0.6
1.0
1.0
1.4
0.8
0.4
1.2
5.7
23.6
29.1
17.2
1.0
9.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.7
0.2
0.2
0.8
0.2
0.2
4.4
0.2
0.5
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.0
0.0
0.7
0.2
0.0
0.5
0.3
1.0
0.2
4.0
0.0
3.2
1.5
0.2
1.2
0.5
0.2
0.7
0.0
0.2
3.4
0.2
0.7
0.2
2.7
1.3
1.7
0.8
1.3
0.7
0.7
1.2
8.2
24.2
31.9
24.3
0.8
5.4
RGLE Cel/MP3
RGLE Otros
0.7
0.5
0.5
0.0
1.0
0.4
0.0
1.4
0.8
0.0
1.7
1.3
0.0
0.6
0.7
0.0
1.3
0.7
0.0
0.4
0.6
0.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.8
0.7
Total
0.2
0.0
0.5
0.1
0.4
0.8
0.1
0.4
2.8
0.5
0.3
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.2
0.4
1.3
1.2
2.2
0.2
2.4
1.6
0.1
0.8
0.2
0.2
1.0
0.0
0.1
4.5
0.1
0.7
0.6
1.7
0.7
0.8
0.9
1.4
0.8
0.4
1.2
6.4
22.5
28.7
19.4
2.1
5.8
Alto
0.5
0.0
1.1
0.0
0.0
1.6
0.0
0.5
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
2.1
2.7
0.0
1.6
2.7
0.0
0.5
0.5
0.0
1.1
0.0
0.0
2.7
0.0
0.0
0.5
2.1
1.6
1.6
1.1
0.0
0.5
0.5
0.5
5.3
21.9
26.7
16.6
5.3
4.3
EDAD
Me
dio
0.2
0.0
0.5
0.2
0.5
0.6
0.0
0.5
2.5
0.6
0.5
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.2
0.3
0.3
1.7
1.1
2.8
0.2
2.8
1.5
0.2
1.1
0.2
0.3
0.8
0.0
0.2
4.9
0.2
0.8
0.8
1.5
0.5
0.5
0.5
1.7
0.6
0.3
1.4
6.4
23.2
29.3
19.3
1.7
6.4
Bajo
0.0
0.0
0.0
0.0
0.5
0.5
0.5
0.0
4.9
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
0.5
0.0
0.5
2.0
1.0
0.0
0.0
0.0
0.0
1.5
0.0
0.0
4.9
0.0
1.0
0.0
2.0
0.5
1.0
2.0
2.0
1.5
0.5
1.5
7.4
21.1
28.4
22.1
0.5
5.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.9
0.4
0.0
2.1
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.7
0.0
0.0
0.4
1.1
2.7
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
0.0
0.0
0.0
0.4
1.7
2.7
4.0
0.0
0.4
4.0
2.1
0.7
5.3
3.1
2.3
1.4
2.0
0.0
0.4
0.0
0.7
0.0
2.7
4.4
1.7
2.7
2.0
0.0
1.3
4.6
1.4
2.0
0.0
0.0
0.0
0.7
0.0
0.0
0.4
1.7
2.7
0.0
0.0
0.0
0.6
0.7
0.0
0.0
0.0
0.6
0.0
0.7
0.9
0.9
1.1
1.4
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
5.3
10.2
5.2
3.4
2.0
0.0
0.0
0.6
0.0
0.0
0.9
0.9
0.6
0.7
0.0
0.0
0.9
1.1
0.0
1.3
1.8
2.2
1.7
2.7
2.7
0.0
0.4
1.7
1.4
0.7
0.0
0.4
0.6
0.7
3.4
1.8
0.4
1.1
0.7
1.3
1.8
1.8
1.7
2.1
1.3
0.9
0.4
0.0
2.7
0.0
0.0
0.0
0.0
1.4
0.7
0.9
1.3
1.7
1.4
2.0
1.8
0.9
2.3
6.2
6.0
19.5
27.6
29.9
31.5
26.2
21.2
28.4
31.6
37.7
30.9
17.7
18.7
17.8
22.6
18.8
1.8
0.9
2.3
3.4
4.7
0.0
6.7
8.0
11.6
6.0
SEXO
60 o
mas
0.4
0.0
0.8
0.4
1.3
0.4
0.4
0.8
8.5
2.1
0.0
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.4
0.8
0.0
0.0
0.0
0.4
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.4
0.8
0.4
0.4
17.4
5.9
23.3
20.3
0.8
2.5
Masc
0.4
0.0
0.4
0.0
0.4
0.8
0.2
0.6
2.3
0.4
0.4
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.4
1.5
1.5
1.1
0.4
1.3
1.7
0.0
0.6
0.2
0.2
1.3
0.0
0.0
5.1
0.0
0.8
0.6
1.1
0.0
0.8
1.1
1.3
1.1
0.2
1.3
6.3
21.7
27.8
15.8
2.7
8.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.5
0.2
0.4
0.7
0.0
0.2
3.2
0.5
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.2
0.4
0.4
1.2
0.9
3.2
0.0
3.3
1.6
0.2
0.9
0.2
0.2
0.7
0.0
0.2
4.0
0.2
0.5
0.5
2.3
1.2
0.7
0.7
1.6
0.5
0.5
1.2
6.5
23.2
29.4
22.4
1.6
3.7
RGLE Cel/MP3
RGLE Otros
0.6
0.9
0.0
0.5
0.9
1.1
0.0
0.5
0.9
0.9
1.3
0.9
0.6
2.9
0.0
0.0
0.7
0.7
0.0
0.0
0.4
0.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.7
1.1
Total
0.2
0.0
0.6
0.0
0.4
0.5
0.5
1.1
2.4
1.3
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.6
0.5
1.2
1.3
2.2
0.3
2.0
1.6
0.0
1.0
0.1
0.2
1.0
0.0
0.1
3.8
0.1
0.7
1.0
1.6
0.9
0.8
0.9
1.0
0.8
0.7
1.6
7.8
22.1
29.2
19.5
2.1
6.0
Alto
0.5
0.0
1.1
0.0
0.0
1.1
0.5
1.1
1.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
1.6
1.6
0.0
2.2
3.3
0.0
1.6
0.5
0.0
1.1
0.0
0.0
2.2
0.0
0.0
0.5
0.5
1.1
1.1
0.5
0.0
0.5
0.5
0.5
6.0
19.8
24.7
15.9
5.5
2.7
EDAD
Me
dio
0.2
0.0
0.3
0.0
0.5
0.3
0.2
1.1
2.2
1.6
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.3
0.0
0.2
0.6
0.3
1.4
1.4
2.8
0.3
2.1
1.1
0.0
0.9
0.0
0.3
0.9
0.0
0.2
3.8
0.0
0.6
1.3
1.7
0.6
0.6
0.6
1.3
0.6
0.8
1.7
7.3
22.2
29.1
18.4
1.7
7.1
Bajo
0.0
0.0
1.0
0.0
0.5
0.5
1.5
1.0
4.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.0
0.5
1.0
0.5
0.5
0.5
1.5
1.5
0.0
0.5
0.0
0.0
1.0
0.0
0.0
5.5
0.5
1.5
0.5
2.0
1.5
1.0
2.0
1.0
1.5
0.5
2.0
11.0
24.0
33.5
26.5
0.0
5.5
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
1.4
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.9
0.5
0.0
1.4
0.7
0.0
0.5
0.0
0.0
1.4
0.0
0.5
1.8
0.7
1.4
0.0
0.0
0.6
4.3
1.4
0.0
0.5
0.0
3.6
1.4
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.7
0.0
1.8
0.0
0.7
0.0
0.0
0.5
1.8
1.4
4.1
0.9
0.9
3.6
2.1
0.7
3.5
3.7
2.4
1.4
2.0
0.0
0.5
0.6
0.7
0.0
2.6
2.8
1.2
2.1
2.7
0.0
1.4
4.2
1.4
2.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
3.0
1.4
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.7
0.9
0.9
1.2
0.7
1.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
5.3
7.8
5.4
2.9
2.0
0.0
0.0
0.0
0.0
0.7
0.0
0.9
0.6
1.4
0.0
0.0
2.3
1.8
0.0
1.4
0.9
2.3
1.2
2.9
2.7
0.0
0.5
3.0
1.4
0.7
0.0
0.5
1.2
0.0
3.4
0.9
0.5
1.8
0.7
1.4
1.8
0.9
1.2
1.4
0.7
0.9
0.0
0.6
2.9
0.0
0.0
0.5
1.2
1.4
0.7
1.8
2.3
1.2
0.7
2.7
1.8
2.3
3.0
12.1
8.2
17.5
27.1
31.0
25.7
28.6
19.3
28.9
33.9
35.7
34.7
14.9
16.1
20.2
24.3
21.1
2.6
1.4
3.0
2.9
3.4
0.0
7.3
10.7
7.1
8.2
SEXO
60 o
mas
0.4
0.0
0.9
0.0
1.3
0.0
0.9
1.8
6.6
2.2
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
1.3
0.0
0.4
1.8
0.0
0.0
0.0
0.4
0.0
0.9
0.4
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.4
0.4
0.9
0.4
0.9
16.7
6.6
23.3
20.7
0.4
2.2
Masc
0.4
0.0
0.4
0.0
0.6
0.4
0.9
1.9
1.7
1.7
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.6
1.5
1.5
1.1
0.6
1.3
2.4
0.0
0.9
0.0
0.2
1.7
0.0
0.0
4.1
0.0
0.9
1.7
1.1
0.4
0.9
1.3
0.6
0.9
0.4
1.9
8.9
23.1
30.9
17.5
2.6
8.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.7
0.0
0.2
0.5
0.2
0.4
2.9
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.0
0.2
0.7
0.4
0.9
1.1
3.1
0.0
2.5
0.9
0.0
1.1
0.2
0.2
0.4
0.0
0.2
3.6
0.2
0.5
0.4
2.0
1.3
0.7
0.5
1.3
0.7
0.9
1.3
6.9
21.2
27.8
21.2
1.6
3.8
RGLE Cel/MP3
RGLE Otros
0.6
1.0
0.5
0.0
0.8
1.1
0.0
1.5
0.9
0.9
1.4
2.8
0.0
0.0
0.0
1.4
1.4
0.7
0.0
0.0
0.6
1.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.5
0.5
Total
0.1
0.0
0.4
0.0
0.5
0.4
0.3
1.3
1.5
2.1
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.7
0.0
0.0
0.7
0.4
1.0
1.3
1.8
0.3
1.2
1.4
0.0
1.1
0.0
0.2
0.9
0.0
0.1
3.7
0.1
1.3
1.2
1.7
0.8
1.2
0.8
1.1
0.8
0.8
1.1
8.3
20.6
28.4
19.9
1.7
5.5
Alto
0.0
0.0
1.3
0.0
0.0
1.3
0.6
1.3
0.0
1.3
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
2.5
1.3
0.0
1.3
3.8
0.0
1.9
0.0
0.0
0.6
0.0
0.0
3.1
0.0
1.3
0.6
0.6
0.6
1.3
0.6
0.6
0.0
0.6
1.3
6.3
20.0
25.6
17.5
4.4
2.5
EDAD
Me
dio
0.2
0.0
0.2
0.0
0.5
0.4
0.0
1.4
1.2
2.6
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.5
0.4
1.1
1.1
2.5
0.4
1.1
0.9
0.0
1.1
0.0
0.4
0.9
0.0
0.2
3.7
0.0
1.2
1.4
1.8
0.5
1.1
0.5
1.2
0.7
0.9
0.7
7.6
19.7
27.1
17.6
1.4
6.7
Bajo
0.0
0.0
0.5
0.0
1.0
0.0
1.0
1.0
3.6
1.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.1
0.0
0.0
1.6
1.0
1.0
1.0
0.5
0.5
1.6
1.0
0.0
0.5
0.0
0.0
1.0
0.0
0.0
4.2
0.5
1.6
1.0
2.6
1.6
1.6
1.6
1.0
1.6
0.5
2.1
12.0
24.0
34.9
28.6
0.5
4.7
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
1.6
0.8
0.0
0.0
0.0
0.0
0.8
0.0
1.0
1.9
1.6
1.5
0.0
0.0
0.0
2.4
1.5
0.0
0.5
0.0
4.0
3.1
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.9
0.5
0.0
0.8
0.0
0.0
0.5
1.9
1.6
2.3
1.9
1.0
3.2
1.6
0.8
3.7
3.0
1.9
0.0
2.3
0.0
0.0
1.3
0.8
0.0
2.8
1.5
1.3
1.6
0.8
0.0
1.0
3.9
1.6
1.5
0.0
0.0
0.0
0.0
0.0
0.9
0.5
3.9
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.0
0.5
1.9
0.0
1.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
4.6
7.4
5.2
3.2
1.5
0.0
0.0
0.0
0.0
0.8
0.9
2.5
1.3
1.6
0.0
0.0
2.0
1.3
1.6
1.5
0.9
2.5
1.3
4.0
2.3
0.0
0.5
3.2
0.8
0.0
0.0
0.5
2.6
0.8
3.8
0.0
1.0
1.9
0.8
0.8
0.9
2.0
1.3
0.8
0.8
0.9
0.0
0.6
2.4
0.0
0.0
0.0
1.3
1.6
1.5
0.9
1.0
1.3
0.8
2.3
0.0
2.0
1.9
10.3
9.2
18.5
23.2
32.3
24.6
23.7
18.5
24.6
34.2
34.1
31.3
14.8
15.8
20.6
22.2
20.6
0.9
0.0
2.6
4.0
3.1
0.0
6.9
11.6
6.3
5.3
SEXO
60 o
mas
0.5
0.0
1.5
0.0
2.5
0.0
1.0
1.5
4.5
4.5
0.5
0.5
0.5
0.5
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.5
3.0
0.0
0.0
2.5
0.0
0.0
0.0
0.5
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
1.0
0.5
0.0
0.0
0.0
0.0
0.5
1.0
0.5
0.5
22.2
5.6
27.8
24.2
1.0
2.0
Masc
0.2
0.0
0.2
0.0
0.7
0.2
0.5
2.6
0.7
2.6
0.5
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.5
0.5
0.9
1.9
0.7
0.7
0.7
2.1
0.0
0.9
0.0
0.2
1.4
0.0
0.0
3.6
0.0
1.7
1.9
1.7
0.5
1.4
1.2
0.5
0.7
0.7
1.4
9.5
22.3
31.0
19.0
2.4
7.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.6
0.0
0.4
0.6
0.2
0.2
2.2
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.8
0.4
1.0
0.8
2.8
0.0
1.6
0.8
0.0
1.2
0.0
0.2
0.4
0.0
0.2
3.8
0.2
1.0
0.6
1.8
1.0
1.0
0.4
1.6
0.8
0.8
0.8
7.2
19.2
26.3
20.6
1.2
3.8
RGLE Cel/MP3
RGLE Otros
0.4
1.0
0.0
1.3
0.7
0.9
0.0
1.0
0.9
1.9
1.0
1.0
0.0
0.0
0.0
1.6
0.8
1.5
0.0
0.5
0.2
1.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.6
0.2
Total
0.1
0.0
0.5
0.1
0.6
0.2
0.2
1.1
1.3
2.4
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.6
0.0
0.0
0.8
0.6
1.1
1.2
1.7
0.5
1.2
1.4
0.0
0.7
0.0
0.1
1.0
0.1
0.1
4.3
0.0
1.0
1.3
1.3
0.8
1.2
0.7
1.3
0.4
0.6
1.8
8.3
21.1
28.9
18.9
2.5
5.0
Alto
0.0
0.0
0.7
0.0
0.0
0.7
0.7
0.7
0.0
1.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.7
3.0
2.2
0.0
1.5
3.0
0.0
1.5
0.0
0.0
1.5
0.0
0.0
3.0
0.0
1.5
0.0
1.5
0.7
1.5
0.0
0.0
0.0
0.7
1.5
4.4
23.0
27.4
17.0
5.9
3.0
EDAD
Me
dio
0.2
0.0
0.4
0.0
0.6
0.2
0.2
1.2
1.0
3.1
0.4
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.8
0.4
1.4
0.8
1.9
0.6
1.0
1.2
0.0
0.6
0.0
0.2
1.0
0.2
0.2
4.4
0.0
0.6
1.5
1.4
0.6
1.2
0.6
1.5
0.4
0.6
1.5
8.3
20.3
28.2
17.4
2.5
5.8
Bajo
0.0
0.0
0.5
0.5
1.1
0.0
0.0
1.1
3.3
1.1
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
1.6
0.5
0.5
1.1
0.5
0.5
1.6
1.1
0.0
0.5
0.0
0.0
0.5
0.0
0.0
4.9
0.0
1.6
1.6
1.1
1.6
1.1
1.6
1.6
0.5
0.5
2.7
11.0
22.0
31.9
24.7
0.0
4.4
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.8
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.9
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.5
2.2
1.8
0.8
0.0
0.0
0.0
2.7
1.7
0.0
1.1
1.5
3.5
3.4
0.0
0.0
0.0
0.9
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.9
0.0
2.9
1.1
0.0
0.0
0.0
0.0
0.5
1.5
1.8
3.4
1.9
1.1
2.2
1.8
0.8
3.8
2.2
2.2
0.0
1.7
0.0
0.0
2.2
0.9
0.0
1.9
1.1
1.5
1.8
0.8
0.0
1.1
4.5
0.9
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.0
0.9
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.5
1.5
0.0
3.4
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.7
0.0
0.0
6.7
7.5
6.7
2.7
2.5
0.0
0.0
0.0
0.0
0.0
1.0
1.6
0.7
1.8
0.0
1.0
2.2
0.7
1.8
1.7
1.0
1.1
0.7
3.5
2.5
0.0
0.5
3.7
0.9
0.0
0.0
0.5
3.0
0.9
3.4
0.0
0.0
3.0
0.9
0.8
1.0
1.6
2.2
0.9
1.7
1.0
0.0
0.7
0.0
0.0
0.0
0.0
0.7
1.8
0.8
5.8
1.6
0.7
0.0
3.4
2.9
2.2
3.7
11.5
9.2
25.0
21.5
32.8
20.4
27.7
26.0
23.1
36.6
31.0
37.0
18.3
14.5
17.9
20.4
24.4
0.0
0.5
5.2
4.4
3.4
1.0
4.8
11.9
4.4
6.7
SEXO
60 o
mas
0.6
0.0
1.1
0.6
2.2
0.0
0.0
1.1
3.4
4.5
0.0
0.6
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
2.8
0.0
0.0
2.2
0.0
0.0
0.0
0.6
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.6
0.6
18.5
5.6
24.2
20.2
2.2
1.7
Masc
0.3
0.0
0.3
0.3
1.3
0.0
0.0
2.1
1.0
2.6
0.5
0.3
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.5
0.5
1.3
1.8
0.5
1.0
0.8
2.3
0.0
0.8
0.0
0.0
1.6
0.0
0.0
4.7
0.0
1.0
2.1
1.3
0.5
1.3
1.3
0.5
0.3
0.5
1.3
9.4
22.4
31.0
19.0
3.1
6.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.7
0.0
0.0
0.4
0.4
0.2
1.6
2.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
1.1
0.7
0.9
0.7
2.7
0.0
1.6
0.7
0.0
0.7
0.0
0.2
0.4
0.2
0.2
4.0
0.0
0.9
0.7
1.3
1.1
1.1
0.2
2.0
0.4
0.7
2.2
7.3
20.0
27.1
18.9
2.0
4.0
RGLE Cel/MP3
RGLE Otros
0.4
2.0
0.0
1.5
0.6
1.9
0.0
2.7
1.0
5.8
0.5
2.7
0.0
1.5
0.0
1.8
0.8
1.7
0.0
0.0
0.5
2.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.2
2.0
Total
0.0
0.0
0.5
0.1
0.5
0.4
0.4
0.8
1.3
2.8
0.3
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.0
0.0
0.5
0.4
1.1
1.0
1.4
0.4
1.1
1.5
0.3
0.5
0.0
0.1
1.1
0.1
0.3
3.6
0.0
1.0
1.3
1.4
0.8
1.4
0.8
1.3
0.3
0.5
1.1
8.3
20.0
27.9
18.3
2.2
4.8
Alto
0.0
0.0
0.8
0.0
0.0
0.8
0.8
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.8
2.5
0.8
0.0
0.8
3.3
0.0
1.7
0.0
0.0
1.7
0.0
0.8
1.7
0.0
0.8
0.0
2.5
0.0
1.7
0.0
0.0
0.0
0.8
1.7
4.2
20.8
24.2
15.0
4.2
3.3
EDAD
Me
dio
0.0
0.0
0.4
0.0
0.8
0.4
0.2
1.0
0.6
3.7
0.4
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.4
1.4
0.8
1.8
0.4
1.0
1.4
0.2
0.2
0.0
0.2
1.4
0.2
0.2
3.5
0.0
0.8
1.2
1.2
0.6
1.4
0.8
1.4
0.2
0.4
0.8
8.2
19.6
27.8
17.2
2.5
5.9
Bajo
0.0
0.0
0.6
0.6
0.0
0.0
0.6
0.6
4.0
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.7
0.0
0.0
0.6
0.6
0.6
0.6
0.6
0.6
1.7
0.6
0.6
0.6
0.0
0.0
0.0
0.0
0.0
5.1
0.0
1.7
2.3
1.1
1.7
1.1
1.1
1.7
0.6
0.6
1.7
11.4
20.5
30.7
23.9
0.0
2.8
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
0.9
0.0
0.0
0.0
0.0
1.8
0.0
1.2
2.4
0.0
0.9
0.0
0.0
0.0
1.8
1.8
0.0
1.2
2.4
3.6
5.5
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.6
0.0
0.0
0.0
2.1
0.6
0.0
0.0
0.0
1.0
0.6
0.8
2.7
2.7
2.1
1.2
2.4
0.9
0.0
5.2
1.2
1.6
0.9
0.9
0.0
0.0
1.6
0.0
0.0
3.1
1.2
1.6
0.9
0.9
0.0
1.8
4.8
0.9
0.9
0.0
0.0
0.0
0.9
0.0
0.0
0.0
2.4
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.6
1.6
0.9
3.6
0.0
0.0
0.8
0.0
0.0
0.0
0.0
1.6
0.0
0.0
5.2
7.0
4.8
1.8
2.7
0.0
0.0
0.0
0.0
0.0
1.0
1.8
0.0
1.8
0.0
2.1
2.3
0.0
1.8
0.9
1.0
1.2
0.8
3.6
2.7
0.0
0.6
3.2
0.9
0.0
0.0
0.6
4.0
0.9
3.6
0.0
0.0
2.4
0.9
1.8
1.0
1.2
2.4
0.9
1.8
1.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
1.8
0.9
4.1
0.6
0.0
0.9
1.8
2.1
3.5
4.8
8.2
13.6
24.7
20.5
30.2
20.9
25.5
25.8
24.0
34.9
28.2
39.1
18.6
14.0
19.0
18.2
26.4
0.0
1.2
2.4
4.5
4.5
0.0
5.3
11.9
4.5
5.5
SEXO
60 o
mas
0.0
0.0
1.2
0.6
1.8
0.0
0.6
0.0
3.5
4.1
0.0
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.3
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.6
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
1.2
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.6
0.6
15.8
5.3
20.5
17.0
1.2
1.8
Masc
0.0
0.0
0.6
0.3
0.8
0.3
0.0
1.7
0.8
3.7
0.6
0.3
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.8
0.0
0.0
0.3
0.3
1.1
1.7
0.3
0.8
0.8
2.3
0.3
0.6
0.0
0.0
2.0
0.0
0.0
3.4
0.0
1.1
2.3
0.8
0.6
1.7
1.4
0.6
0.0
0.3
0.8
10.5
21.2
31.1
19.5
2.8
5.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.5
0.0
0.2
0.5
0.7
0.0
1.6
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.5
1.2
0.5
2.3
0.0
1.4
0.9
0.2
0.5
0.0
0.2
0.5
0.2
0.5
3.7
0.0
0.9
0.5
1.9
0.9
1.2
0.2
1.9
0.5
0.7
1.4
6.5
19.0
25.3
17.4
1.6
3.9
RGLE Cel/MP3
RGLE Otros
0.5
2.2
0.0
1.7
0.4
1.8
1.1
3.4
1.0
6.2
1.2
2.3
0.0
1.6
0.0
0.9
0.0
2.7
0.6
0.6
0.6
2.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.5
1.9
Total
0.0
0.0
0.5
0.1
0.4
0.5
0.1
0.7
0.9
1.2
0.4
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.0
0.4
0.7
1.1
0.1
1.3
0.7
0.4
0.5
0.0
0.1
0.9
0.1
0.4
1.5
0.0
0.9
1.1
1.2
0.4
1.1
0.4
0.7
0.4
0.1
0.4
5.6
13.2
18.6
12.8
1.2
2.9
Alto
0.0
0.0
0.9
0.0
0.0
2.7
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.9
1.8
0.9
1.8
0.0
0.0
0.9
0.0
0.9
1.8
0.0
0.9
0.9
0.9
0.0
1.8
0.0
0.0
0.9
0.9
1.8
4.5
17.0
21.4
13.4
1.8
3.6
EDAD
Me
dio
0.0
0.0
0.4
0.0
0.6
0.2
0.0
0.9
0.4
1.3
0.6
0.2
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.9
1.3
0.0
1.5
0.4
0.2
0.4
0.0
0.2
1.3
0.2
0.4
1.3
0.0
0.6
0.9
1.5
0.4
1.1
0.4
0.6
0.2
0.0
0.0
4.9
12.7
17.4
11.2
1.5
3.7
Bajo
0.0
0.0
0.6
0.6
0.0
0.0
0.6
0.6
2.9
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.2
0.0
0.6
0.6
0.6
0.6
1.2
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
1.8
1.8
0.6
0.6
0.6
0.6
1.2
0.6
0.0
0.6
8.2
12.3
19.9
17.0
0.0
0.6
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
1.0
0.0
0.0
0.0
1.9
1.0
0.0
0.6
0.0
1.9
2.9
1.1
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.0
1.1
1.3
0.8
0.0
1.0
4.4
1.3
0.8
0.9
0.0
0.0
0.0
0.0
0.0
0.0
3.3
1.3
1.7
1.9
1.0
0.0
0.6
1.7
0.9
1.0
0.0
0.0
0.0
1.9
0.0
0.0
0.6
1.7
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.3
0.8
0.0
2.9
0.0
0.0
0.8
0.0
0.0
0.0
0.0
1.7
0.9
0.0
2.2
3.8
1.7
0.9
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.3
0.0
1.9
0.0
2.2
0.6
0.8
0.9
1.0
1.1
1.9
0.0
3.7
1.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
4.1
0.0
2.9
0.0
0.0
1.7
0.0
1.0
0.0
0.6
1.7
0.0
1.0
1.1
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.9
0.0
1.1
0.6
0.0
0.0
0.0
2.2
1.9
3.3
6.5
7.7
15.6
14.1
19.0
14.8
14.4
17.8
16.0
22.3
20.4
22.1
12.2
10.3
13.2
15.7
14.4
1.1
0.6
0.0
1.9
3.8
0.0
3.2
8.3
2.8
2.9
SEXO
60 o
mas
0.0
0.0
1.2
0.6
1.2
0.6
0.6
0.6
2.4
1.8
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.2
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
1.2
1.2
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
10.7
5.3
15.4
12.4
0.6
0.6
Masc
0.0
0.0
0.6
0.3
0.6
0.3
0.0
1.5
0.6
1.2
0.6
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.2
0.0
0.3
0.6
1.2
0.6
0.3
0.0
0.0
1.8
0.0
0.0
0.9
0.0
1.2
1.8
0.6
0.0
1.8
0.6
0.6
0.3
0.0
0.3
5.9
13.6
18.9
11.5
1.8
3.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.5
0.0
0.2
0.7
0.2
0.0
1.2
1.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.5
0.0
0.0
0.2
2.0
0.0
2.0
0.2
0.2
0.7
0.0
0.2
0.2
0.2
0.7
2.0
0.0
0.7
0.5
1.7
0.7
0.5
0.2
0.7
0.5
0.2
0.5
5.4
12.9
18.3
13.9
0.7
2.4
RGLE Cel/MP3
RGLE Otros
0.3
1.3
0.0
2.7
0.0
1.1
1.2
1.2
0.0
4.4
0.6
1.3
0.0
0.8
0.0
0.0
0.0
1.0
0.6
1.2
0.6
1.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
1.2
Total
0.0
0.0
0.3
0.1
0.1
0.4
0.1
0.4
0.8
0.3
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.1
0.5
0.7
1.1
0.0
1.3
0.8
0.1
0.5
0.0
0.1
0.7
0.1
0.3
1.5
0.0
0.5
0.4
0.9
0.3
0.5
0.1
0.9
0.3
0.1
0.5
3.7
11.5
15.1
9.9
1.5
2.4
Alto
0.0
0.0
0.9
0.0
0.0
1.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.9
0.9
1.8
0.0
0.9
3.6
0.9
0.9
0.0
0.0
0.0
0.0
0.9
1.8
0.0
0.9
0.0
0.9
0.0
1.8
0.0
0.0
0.9
0.9
1.8
3.6
17.9
21.4
11.6
4.5
2.7
EDAD
Me
dio
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.6
1.3
0.0
1.3
0.2
0.0
0.6
0.0
0.2
1.1
0.2
0.2
0.9
0.0
0.2
0.6
1.3
0.4
0.4
0.2
0.9
0.0
0.0
0.4
2.6
10.5
13.1
7.5
1.1
3.2
Bajo
0.0
0.0
0.6
0.6
0.0
0.0
0.6
0.6
2.9
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
0.6
0.6
0.6
0.0
0.0
1.8
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
0.0
1.2
0.0
0.0
0.0
0.0
0.0
1.8
0.6
0.0
0.0
7.0
9.9
16.4
15.2
0.6
0.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
0.0
1.9
1.0
0.0
0.0
0.0
0.0
1.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.3
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.0
1.1
0.6
0.8
0.9
1.0
3.3
1.9
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.9
1.7
1.9
1.0
0.0
0.0
1.7
2.8
1.0
0.0
0.0
0.0
0.9
0.0
0.0
0.6
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.9
0.8
0.0
1.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
0.0
3.3
4.5
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.9
0.0
1.1
0.0
0.0
0.9
0.0
1.1
1.9
0.0
1.9
1.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.8
0.9
1.9
0.0
0.0
0.8
0.0
0.0
1.1
0.6
1.7
0.9
1.9
1.1
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
1.1
0.6
0.0
0.9
0.0
2.2
1.9
1.7
2.8
3.8
13.3
16.7
15.7
13.0
10.6
15.6
18.6
17.4
14.8
14.4
10.0
12.2
8.3
8.3
10.6
0.0
1.9
2.5
3.7
1.0
0.0
3.2
6.6
1.9
2.9
SEXO
60 o
mas
0.0
0.0
1.2
0.6
0.6
0.6
0.6
0.0
1.8
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
8.3
2.4
10.7
9.5
0.0
0.0
Masc
0.0
0.0
0.6
0.3
0.0
0.3
0.0
0.9
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
1.2
1.2
0.3
0.0
0.9
1.5
0.3
0.0
0.0
0.0
1.2
0.0
0.0
1.2
0.0
0.6
0.9
0.3
0.0
0.3
0.0
0.6
0.3
0.0
0.0
3.6
10.4
13.6
8.0
1.2
3.3
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.0
0.0
0.2
0.5
0.2
0.0
1.2
0.5
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.5
0.0
0.0
0.2
1.7
0.0
1.7
0.2
0.0
1.0
0.0
0.2
0.2
0.2
0.5
1.7
0.0
0.5
0.0
1.5
0.5
0.7
0.2
1.2
0.2
0.2
1.0
3.9
12.4
16.3
11.5
1.7
1.7
RGLE Cel/MP3
RGLE Otros
0.1
1.2
0.9
1.8
0.0
1.3
0.0
0.6
0.0
5.6
0.0
1.3
0.0
0.0
0.9
0.0
0.0
0.0
0.0
1.2
0.0
1.2
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.2
1.2
Total
0.0
0.0
0.3
0.0
0.1
0.1
0.1
0.5
0.8
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.1
0.1
0.5
0.8
1.1
0.0
0.7
0.4
0.1
0.5
0.3
0.1
0.3
0.1
0.3
2.0
0.0
0.4
0.1
0.8
0.4
0.5
0.0
0.8
0.3
0.0
0.3
2.8
9.8
12.6
8.7
1.5
1.7
Alto
0.0
0.0
0.9
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.8
1.8
0.0
0.0
2.7
0.0
1.8
1.8
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
1.8
0.0
1.8
0.0
0.0
0.0
0.0
0.0
1.8
14.3
16.1
8.9
4.5
1.8
EDAD
Me
dio
0.0
0.0
0.2
0.0
0.2
0.0
0.2
0.6
0.2
0.4
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.9
1.3
0.0
0.6
0.0
0.0
0.4
0.0
0.0
0.4
0.2
0.2
1.5
0.0
0.2
0.2
0.9
0.4
0.4
0.0
0.6
0.2
0.0
0.2
2.4
8.2
10.5
6.5
1.3
2.4
Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.0
0.6
0.6
0.6
0.0
0.0
0.0
1.2
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
4.1
0.0
1.2
0.0
0.0
0.6
0.0
0.0
1.8
0.6
0.0
0.6
4.7
11.1
15.8
14.6
0.0
0.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.9
1.0
1.1
0.0
2.5
0.9
1.0
2.2
1.3
1.7
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
1.7
0.9
0.0
0.0
0.0
0.8
0.9
1.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
2.5
0.0
0.0
1.1
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
0.0
2.2
5.8
2.5
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.3
0.8
1.9
0.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
0.8
0.9
1.9
0.0
0.0
0.0
0.0
0.0
1.1
0.6
1.7
0.0
1.9
1.1
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.9
7.8
13.5
17.4
9.3
8.7
7.8
14.1
17.4
10.2
10.6
6.7
10.3
7.4
7.4
5.8
0.0
1.3
4.1
0.9
1.9
0.0
1.3
5.8
1.9
1.9
SEXO
60 o
mas
0.0
0.0
1.2
0.0
0.0
0.6
0.6
1.2
3.0
1.2
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
0.0
0.6
0.0
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.1
3.0
13.0
11.8
0.6
0.0
Masc
0.0
0.0
0.6
0.0
0.0
0.0
0.0
1.2
0.6
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.9
1.2
0.9
0.0
0.6
0.9
0.3
0.3
0.6
0.3
0.3
0.0
0.0
2.1
0.0
0.3
0.3
0.3
0.0
0.3
0.0
0.3
0.3
0.0
0.0
3.6
9.5
13.0
8.0
1.2
3.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.2
0.5
1.2
0.0
0.7
0.0
0.0
0.7
0.0
0.0
0.2
0.2
0.5
2.0
0.0
0.5
0.0
1.2
0.7
0.7
0.0
1.2
0.2
0.0
0.5
2.2
10.0
12.2
9.3
1.7
0.7
RGLE Cel/MP3
RGLE Otros
0.0
0.7
0.0
0.9
0.0
0.4
0.0
1.2
0.0
1.1
0.0
1.3
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.9
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.5
Total
0.0
0.0
0.3
0.0
0.1
0.4
0.1
0.7
0.9
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.1
0.4
0.7
0.4
0.0
0.7
0.3
0.1
0.3
0.1
0.1
0.0
0.1
0.3
2.0
0.0
0.3
0.0
0.5
0.4
0.5
0.1
0.9
0.3
0.0
0.1
3.6
7.6
11.4
8.7
0.9
1.2
Alto
0.0
0.0
0.9
0.0
0.0
0.9
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.9
0.9
0.0
0.9
0.9
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.9
0.0
1.8
0.0
0.0
0.0
0.0
0.0
2.7
8.9
12.5
6.3
3.6
0.9
EDAD
Me
dio
0.0
0.0
0.2
0.0
0.2
0.2
0.2
0.9
0.4
0.4
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.2
0.2
0.9
0.6
0.0
0.4
0.2
0.0
0.2
0.0
0.0
0.0
0.2
0.2
1.5
0.0
0.0
0.0
0.4
0.4
0.2
0.0
0.6
0.2
0.0
0.2
3.2
6.5
9.7
7.1
0.6
1.7
Bajo
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.6
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.0
0.6
0.0
0.6
0.0
0.0
0.0
1.2
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
4.1
0.0
1.2
0.0
0.6
0.6
0.6
0.6
2.3
0.6
0.0
0.0
5.3
9.9
15.2
14.6
0.0
0.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.9
1.1
0.0
2.5
0.0
1.0
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.9
0.0
0.9
0.0
0.0
0.0
0.8
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
1.7
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
0.0
2.2
5.8
2.5
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
1.9
0.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
0.8
0.9
1.9
0.0
0.0
0.8
0.0
0.0
1.1
0.6
2.5
0.0
1.9
1.1
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.3
0.8
1.9
3.8
8.9
9.0
12.4
7.4
8.7
8.9
10.3
13.2
10.2
12.5
7.8
8.3
8.3
7.4
6.7
0.0
1.3
1.7
0.0
1.9
0.0
0.6
3.3
1.9
1.9
SEXO
60 o
mas
0.0
0.0
1.2
0.0
0.0
0.0
0.6
1.2
3.6
1.8
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.7
1.8
12.4
11.8
0.6
0.0
Masc
0.0
0.0
0.6
0.0
0.0
0.3
0.0
1.5
0.6
0.9
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.3
1.2
0.3
0.0
0.6
0.3
0.3
0.0
0.3
0.3
0.0
0.0
0.0
2.4
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.3
0.3
0.0
0.0
4.4
6.8
11.2
7.1
1.5
2.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.0
0.0
0.2
0.5
0.2
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.2
0.0
0.5
0.2
0.5
0.0
0.7
0.2
0.0
0.5
0.0
0.0
0.0
0.2
0.5
1.7
0.0
0.5
0.0
0.7
0.7
0.7
0.2
1.5
0.2
0.0
0.2
2.9
8.3
11.5
10.0
0.5
0.5
RGLE Cel/MP3
RGLE Otros
0.0
0.4
0.0
0.9
0.0
0.2
0.0
0.6
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.0
0.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.2
Total
0.0
0.0
0.1
0.0
0.1
0.4
0.1
0.7
0.7
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.3
0.3
0.7
0.7
0.0
0.0
0.1
0.1
0.1
0.1
0.0
0.1
0.0
0.1
0.0
2.0
0.0
0.0
0.0
0.5
0.1
0.4
0.3
0.5
0.3
0.1
0.1
3.2
5.7
9.0
7.4
0.4
0.8
Alto
0.0
0.0
0.9
0.0
0.0
0.9
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.8
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.7
0.0
0.0
0.0
1.8
0.0
0.9
0.0
0.0
0.0
0.0
0.9
2.7
9.8
12.5
8.0
1.8
0.9
EDAD
Me
dio
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.6
0.4
0.4
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.2
0.6
1.1
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.0
1.5
0.0
0.0
0.0
0.2
0.2
0.2
0.2
0.4
0.2
0.2
0.0
2.8
4.9
7.7
6.5
0.2
1.1
Bajo
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.6
1.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.2
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
2.9
0.0
0.0
0.0
0.6
0.0
0.6
0.6
1.2
0.6
0.0
0.0
4.7
5.3
9.9
9.4
0.0
0.0
12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.1
0.6
0.0
0.0
0.0
0.0
0.0
0.8
0.9
2.9
1.1
0.0
1.7
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
5.1
2.5
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.8
0.9
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
1.0
0.0
0.0
1.7
0.0
0.0
1.1
0.6
0.8
0.0
1.0
1.1
0.0
0.0
0.0
1.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.6
0.8
1.9
2.9
6.7
7.7
8.3
5.6
7.7
6.7
8.3
9.1
7.4
10.6
5.6
7.7
5.8
4.6
7.7
0.0
0.6
0.0
0.9
1.0
0.0
0.0
2.5
1.9
1.0
SEXO
60 o
mas
0.0
0.0
0.6
0.0
0.0
0.0
0.6
1.8
3.0
1.2
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.8
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.1
0.6
10.7
10.7
0.0
0.0
Masc
0.0
0.0
0.3
0.0
0.0
0.3
0.0
1.5
0.6
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.6
1.2
1.2
0.0
0.0
0.0
0.3
0.3
0.0
0.0
0.3
0.0
0.0
0.0
2.7
0.0
0.0
0.0
0.6
0.0
0.0
0.3
0.0
0.3
0.3
0.0
3.8
6.8
10.7
7.7
0.9
1.5
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
0.0
0.0
0.0
0.0
0.2
0.5
0.2
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.0
0.0
0.2
0.0
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.0
1.5
0.0
0.0
0.0
0.5
0.2
0.7
0.2
1.0
0.2
0.0
0.2
2.7
4.9
7.6
7.1
0.0
0.2
RGLE Cel/MP3
RGLE Otros
0.0
0.4
0.0
1.8
0.0
0.0
0.0
0.6
0.0
1.1
0.0
0.0
0.0
0.8
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.6
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
0.0
0.2
Audien cia
21055
5404
76022
1677
25900
41738
13043
55899
119437
32794
22173
5404
10621
7453
932
18633
3354
5217
1863
14161
1863
1677
26831
2609
3540
45464
28881
45092
38943
96518
12111
80680
114033
4658
36334
8012
5404
31303
6149
10807
131175
8385
116455
39688
66892
49750
57017
35961
48445
22918
16211
106766
382533
803262
1033937
673205
155025
Ra
ting
1.6
0.4
5.8
0.1
2.0
3.2
1.0
4.3
9.2
2.5
1.7
0.4
0.8
0.6
0.1
1.4
0.3
0.4
0.1
1.1
0.1
0.1
2.1
0.2
0.3
3.5
2.2
3.5
3.0
7.4
0.9
6.2
8.7
0.4
2.8
0.6
0.4
2.4
0.5
0.8
10.1
0.6
8.9
3.0
5.1
3.8
4.4
2.8
3.7
1.8
1.2
8.2
29.3
61.6
79.3
51.6
11.9
Alto
32.4
31.7
25.2
0.0
25.9
50.2
19.4
27.9
14.8
24.8
22.1
0.0
28.2
30.1
SD
19.2
35.7
0.0
SD
31.3
SD
0.0
23.8
38.1
42.9
27.1
35.5
18.4
26.8
34.8
35.6
24.6
34.8
57.1
19.1
50.0
34.9
21.0
33.0
27.6
8.4
16.7
16.3
19.2
12.6
26.9
14.8
10.8
6.4
16.1
36.7
25.3
22.6
20.9
21.2
20.8
47.1
EDAD
Me
dio
59.2
60.3
60.2
90.5
62.7
47.1
56.7
64.3
61.8
57.0
69.9
74.6
67.6
61.8
SD
59.5
64.3
73.2
SD
46.8
SD
100.0
48.5
38.1
45.2
62.7
53.6
67.2
59.7
59.4
42.2
65.3
58.0
33.3
69.8
50.0
58.7
60.1
43.2
70.1
63.0
60.7
67.1
71.9
70.0
54.6
74.8
62.3
67.7
59.8
52.4
64.1
60.0
62.9
61.8
59.5
50.2
Bajo
8.4
7.9
14.6
9.5
11.4
2.7
23.8
7.8
23.4
18.2
8.0
25.4
4.2
8.2
SD
21.4
0.0
26.8
SD
21.9
SD
0.0
27.7
23.8
11.9
10.2
10.9
14.4
13.4
5.7
22.2
10.1
7.3
9.5
11.2
0.0
6.3
19.0
23.8
2.4
28.7
22.6
16.6
9.0
17.4
18.5
10.4
26.8
25.9
24.1
10.9
10.6
17.4
16.1
17.0
19.7
2.7
12 a
17
4.5
0.0
2.4
0.0
1.3
3.1
0.0
2.6
1.7
9.6
3.5
0.0
0.0
0.0
SD
0.0
0.0
0.0
SD
0.0
SD
0.0
0.0
0.0
0.0
13.8
23.6
4.6
4.7
23.4
4.5
13.3
3.7
0.0
1.7
2.4
0.0
5.2
5.7
0.0
17.4
0.0
4.7
6.8
4.8
1.6
3.1
7.3
7.2
2.3
6.8
15.4
4.4
10.0
8.6
9.7
7.6
SEXO
18 a
29
6.3
0.0
3.5
0.0
1.9
4.6
15.7
12.2
4.4
14.0
2.2
0.0
0.0
0.0
SD
4.7
0.0
0.0
SD
0.0
SD
0.0
0.0
0.0
0.0
11.8
52.4
14.9
38.3
28.7
24.5
38.7
23.2
0.0
23.1
9.5
20.6
17.0
7.9
15.0
47.1
16.7
27.8
13.0
33.0
19.0
17.6
11.5
32.3
17.2
25.9
25.1
7.7
27.0
21.6
17.1
16.0
30 a
39
2.1
0.0
6.7
0.0
6.4
13.4
0.0
13.5
2.4
1.9
10.6
0.0
0.0
10.6
SD
9.3
0.0
0.0
SD
6.1
SD
0.0
0.0
38.1
0.0
11.0
3.8
12.0
33.5
19.8
26.6
21.4
33.3
47.6
27.1
38.1
49.2
21.6
48.9
24.8
13.0
21.4
21.8
28.3
18.6
28.3
21.0
18.9
24.0
33.4
20.4
22.4
7.1
20.8
17.1
14.6
26.7
40 a
49
6.3
44.4
14.8
0.0
10.7
11.6
7.5
17.5
7.9
17.7
18.6
7.9
0.0
10.6
SD
2.2
29.3
14.6
SD
6.5
SD
45.2
2.0
38.1
11.9
13.4
15.9
28.1
14.1
16.6
22.3
9.9
14.6
9.5
31.1
23.8
0.0
18.3
23.8
27.6
9.5
22.6
15.3
25.0
18.8
29.8
26.6
15.9
18.4
21.8
12.2
11.5
11.7
16.4
14.9
13.4
22.9
50 a
59
11.1
7.9
27.9
0.0
9.5
33.0
17.9
27.0
16.2
15.9
10.6
15.9
12.0
27.6
SD
16.4
35.7
8.9
SD
21.6
SD
0.0
5.9
0.0
21.4
16.8
1.7
31.1
7.4
7.8
6.7
11.7
16.7
23.8
15.6
16.7
3.2
14.9
7.9
20.1
10.4
27.4
9.9
19.7
18.0
12.6
22.7
25.4
11.0
20.7
20.4
13.3
19.7
14.7
14.7
14.2
17.0
60 o
mas
69.7
47.6
44.6
100.0
70.2
34.4
58.9
27.2
67.5
40.9
54.5
76.2
88.0
51.2
SD
67.4
35.0
76.4
SD
65.8
SD
54.8
92.1
23.8
66.7
33.2
2.7
9.2
2.0
3.8
15.5
5.0
8.5
19.0
1.3
9.5
27.0
22.9
5.7
12.6
2.6
11.9
20.6
7.3
6.8
8.7
9.0
21.0
7.0
4.6
14.3
12.3
49.5
11.1
23.0
31.0
9.8
Masc
56.6
68.3
48.0
9.5
39.3
65.1
60.5
81.2
32.8
60.9
74.4
50.8
79.6
65.9
SD
64.1
52.9
41.4
SD
71.9
SD
45.2
65.4
61.9
78.6
41.3
43.7
61.5
71.1
26.9
57.7
31.9
58.9
76.2
50.6
61.9
44.4
69.3
72.7
70.1
50.7
22.6
56.7
60.4
33.5
39.3
34.7
53.7
47.4
57.5
55.1
41.2
49.5
47.3
46.4
43.6
57.1
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
43.4
31.7
52.0
90.5
60.7
34.9
39.5
18.8
67.2
39.1
25.6
49.2
20.4
34.1
SD
35.9
47.1
58.6
SD
28.1
SD
54.8
34.6
38.1
21.4
58.7
56.3
38.5
28.9
73.1
42.3
68.1
41.1
23.8
49.4
38.1
55.6
30.7
27.3
29.9
49.3
77.4
43.3
39.6
66.5
60.7
65.3
46.3
52.6
42.5
44.9
58.8
50.5
52.7
53.6
56.4
42.9
RGLE Trabajo
385141
29.5
20.0
68.3
11.8
0.8
27.9
25.2
18.0
17.7
10.3
RGLE MP3/Celular
55526
4.3
17.1
69.4
13.5
11.7
39.2
23.1
15.8
6.9
3.2
41.9
58.1
RGLE Otros
112356
8.6
18.7
65.5
15.8
17.6
29.9
20.0
12.6
11.8
8.1
38.3
61.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
56.8
43.2
Audien
cia
24782
6522
83475
1304
27390
44346
13043
59998
116083
28695
22173
6522
11739
7826
1304
20869
2609
5217
2609
15652
2609
1304
26086
2609
3913
46955
29999
44346
37825
99127
11739
84780
125213
3913
37825
6522
3913
26086
6522
10434
130430
9130
136952
40433
69128
53476
59998
35216
49563
22173
14347
113474
392594
820405
1052570
666497
156516
Ra
ting
1.9
0.5
6.4
0.1
2.1
3.4
1
4.6
8.9
2.2
1.7
0.5
0.9
0.6
0.1
1.6
0.2
0.4
0.2
1.2
0.2
0.1
2
0.2
0.3
3.6
2.3
3.4
2.9
7.6
0.9
6.5
9.6
0.3
2.9
0.5
0.3
2
0.5
0.8
10
0.7
10.5
3.1
5.3
4.1
4.6
2.7
3.8
1.7
1.1
8.7
30.1
62.9
80.7
51.1
12
Alto
35.3
44.4
29.1
0.0
28.9
49.2
21.1
28.6
17.1
27.5
21.9
0.0
29.4
36.4
50.0
20.7
50.0
0.0
0.0
31.8
0.0
0.0
25.0
33.3
33.3
30.3
34.9
19.0
24.5
35.7
43.8
23.3
32.8
60.0
17.0
50.0
40.0
22.2
22.2
28.6
8.2
16.7
15.0
19.6
9.3
25.0
15.3
12.0
7.2
16.1
38.1
25.8
24.6
20.9
21.5
21.3
47.5
EDAD
Me
12 a 18 a 30 a 40 a 50 a
dio Bajo
17
29
39
49
59
52.9 11.8
2.9
8.8
2.9
8.8
8.8
44.4 11.1
0.0
0.0
0.0 22.2 11.1
58.1 12.8
3.4
4.3
6.0 14.5 27.4
100.0
0.0
0.0
0.0
0.0
0.0
0.0
60.5 10.5
0.0
2.6
5.3 13.2
7.9
49.2
1.6
3.2
3.2 14.3
9.5 31.7
57.9 21.1
0.0 15.8
0.0 10.5 15.8
63.1
8.3
3.6 11.9 11.9 16.7 27.4
61.6 21.3
2.4
4.9
1.8
7.3 17.1
52.5 20.0 12.5 15.0
0.0 17.5 15.0
68.8
9.4
3.1
3.1
9.4 18.8
9.4
77.8 22.2
0.0
0.0
0.0 11.1 22.2
64.7
5.9
0.0
0.0
0.0
0.0 11.8
63.6
0.0
0.0
0.0
9.1
9.1 27.3
0.0 50.0
0.0
0.0
0.0
0.0
0.0
58.6 20.7
0.0
3.4
6.9
0.0 13.8
50.0
0.0
0.0
0.0
0.0 25.0 50.0
62.5 37.5
0.0
0.0
0.0 12.5 12.5
66.7 33.3
0.0
0.0
0.0
0.0
0.0
45.5 22.7
0.0
0.0
4.5
9.1 18.2
100.0
0.0
0.0
0.0 33.3 33.3
0.0
100.0
0.0
0.0
0.0
0.0 50.0
0.0
50.0 25.0
0.0
0.0
0.0
2.8
5.6
33.3 33.3
0.0
0.0 33.3 33.3
0.0
50.0 16.7
0.0
0.0
0.0 16.7 16.7
62.1
7.6 13.6 13.6 10.6 12.1 19.7
55.8
9.3 25.6 51.2
2.3 16.3
2.3
68.3 12.7
4.8 15.9 12.7 28.6 28.6
60.4 15.1
3.8 41.5 32.1 13.2
7.5
57.1
7.1 21.4 29.3 20.7 17.1
7.9
37.5 18.8
6.3 25.0 25.0 25.0
6.3
65.8 10.8 12.5 37.5 23.3 10.0 12.5
59.3
7.9
3.4 24.3 31.6 13.6 17.5
40.0
0.0
0.0
0.0 60.0
0.0 20.0
69.8 13.2
0.0 22.6 28.3 30.2 17.0
50.0
0.0
0.0 10.0 40.0 20.0 20.0
60.0
0.0
0.0 20.0 60.0
0.0
0.0
58.3 19.4
5.6 16.7 22.2 19.4 11.1
44.4 33.3
0.0 11.1 44.4 33.3 11.1
71.4
0.0
0.0 14.3 21.4 28.6 21.4
62.8 29.0 16.4 48.6 12.0
9.8 10.4
58.3 25.0
0.0 16.7 16.7 25.0 25.0
68.9 16.1
4.1 26.9 22.8 16.6 10.9
75.0
5.4
5.4
8.9 30.4 26.8 21.4
72.2 18.6
4.1 32.0 19.6 18.6 17.5
57.9 17.1
1.3 19.7 25.0 32.9 11.8
76.5
8.2
3.5 17.6 17.6 29.4 22.4
62.0 26.0
6.0 14.0 18.0 16.0 24.0
69.6 23.2
5.8 34.8 23.2 18.8 10.1
61.3 22.6
0.0 16.1 38.7 22.6 19.4
52.4
9.5
9.5 28.6 19.0
9.5 19.0
64.2 10.1 15.1 25.2 21.4 12.6 13.8
59.1 16.3
4.9
8.0
6.7 11.1 20.3
63.3 15.9
9.5 27.6 20.7 16.5 14.3
62.0 16.5
8.4 22.0 16.9 14.9 14.7
59.8 18.9
9.7 17.2 14.2 13.4 13.9
49.8
2.7
7.2 17.2 26.2 22.2 16.7
SEXO
60 o
mas Masc
Fem
67.6
55.9
44.1
66.7
55.6
44.4
44.4
47.9
52.1
100.0
0.0 100.0
71.1
36.8
63.2
38.1
66.7
33.3
57.9
63.2
36.8
28.6
79.8
20.2
66.5
32.3
67.7
40.0
62.5
37.5
56.3
75.0
25.0
66.7
44.4
55.6
88.2
76.5
23.5
54.5
63.6
36.4
100.0
50.0
50.0
75.9
62.1
37.9
25.0
50.0
50.0
75.0
50.0
50.0
100.0
66.7
33.3
68.2
72.7
27.3
33.3
33.3
66.7
50.0
50.0
50.0
91.7
69.4
30.6
33.3
66.7
33.3
66.7
83.3
16.7
30.3
37.9
62.1
2.3
41.9
58.1
9.5
61.9
38.1
1.9
69.8
30.2
3.6
28.6
71.4
12.5
50.0
50.0
4.2
34.2
65.8
9.6
58.8
41.2
20.0
80.0
20.0
1.9
49.1
50.9
10.0
60.0
40.0
20.0
40.0
60.0
25.0
69.4
30.6
0.0
77.8
22.2
14.3
71.4
28.6
2.7
49.2
50.8
16.7
25.0
75.0
18.7
54.9
45.1
7.1
58.9
41.1
8.2
34.0
66.0
9.2
39.5
60.5
9.4
32.9
67.1
22.0
52.0
48.0
7.2
50.7
49.3
3.2
61.3
38.7
14.3
61.9
38.1
11.9
43.4
56.6
49.1
49.6
50.4
11.4
47.3
52.7
23.1
46.4
53.6
31.6
43.1
56.9
10.4
57.0
43.0
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
RGLE Trabajo
RGLE MP3/Celular
RGLE Otros
431723
62606
116083
33.1
4.8
8.9
19.9
14.8
20.1
68.6
70.5
64.6
11.5
14.8
15.2
1.0
10.2
17.1
28.1
37.5
29.3
24.5
27.3
20.7
18.1
17.0
13.4
17.9
4.5
11.6
10.4
3.4
7.9
56.9
44.3
35.4
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
43.1
55.7
64.6
Audien
cia
11739
2609
57389
2609
22173
35216
13043
45651
127821
43042
22173
2609
7826
6522
13043
5217
10434
2609
28695
2609
41738
26086
46955
41738
89997
13043
70432
86084
6522
32608
11739
9130
44346
5217
11739
133039
6522
65215
37825
61302
40433
49563
37825
45651
24782
20869
89997
357378
760407
987355
689975
151299
268686
37825
103040
Ra
ting
0.9
0.2
4.4
0.2
1.7
2.7
1.0
3.5
9.8
3.3
1.7
0.2
0.6
0.5
1.0
0.4
0.8
0.2
2.2
0.2
3.2
2.0
3.6
3.2
6.9
1.0
5.4
6.6
0.5
2.5
0.9
0.7
3.4
0.4
0.9
10.2
0.5
5.0
2.9
4.7
3.1
3.8
2.9
3.5
1.9
1.6
6.9
27.4
58.3
75.7
52.9
11.6
20.6
2.9
7.9
Alto
25.0
0.0
15.5
0.0
18.2
52.8
15.4
26.1
9.2
18.2
22.7
0.0
25.0
14.3
15.4
0.0
30.0
0.0
20.7
66.7
19.0
37.0
16.7
32.6
32.6
15.4
27.8
39.8
50.0
24.2
50.0
22.2
17.8
60.0
25.0
8.8
16.7
19.4
17.9
21.0
31.7
13.7
7.9
4.3
16.0
33.3
23.9
17.5
21.1
20.5
19.4
46.1
20.1
23.1
15.2
EDAD
Me
dio Bajo
75.0
0.0
100.0 0.0
65.5 19.0
66.7 33.3
68.2 13.6
41.7
5.6
53.8 30.8
67.4
6.5
62.3 28.5
68.2 13.6
72.7
4.5
66.7 33.3
75.0
0.0
57.1 28.6
61.5 23.1
100.0 0.0
50.0 20.0
100.0 0.0
44.8 34.5
33.3
0.0
64.3 16.7
48.1 14.8
64.6 18.8
58.1
9.3
65.2
2.2
53.8 30.8
63.9
8.3
54.5
5.7
16.7 33.3
69.7
6.1
50.0
0.0
55.6 22.2
64.4 17.8
40.0
0.0
66.7
8.3
63.2 27.9
66.7 16.7
62.7 17.9
64.1 17.9
64.5 14.5
46.3 22.0
70.6 15.7
63.2 28.9
63.0 32.6
56.0 28.0
52.4 14.3
64.1 12.0
62.2 20.3
62.0 16.9
61.2 18.2
58.7 21.8
51.3
2.6
67.5 12.4
66.7 10.3
67.6 17.1
12 a
17
8.3
0.0
0.0
0.0
4.5
2.8
0.0
0.0
0.0
2.3
4.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
14.3
18.5
4.2
7.0
28.3
0.0
15.3
4.5
0.0
6.1
8.3
0.0
4.4
20.0
0.0
19.9
0.0
6.0
10.3
6.5
2.4
2.0
10.5
10.9
8.0
0.0
16.3
3.0
11.1
9.1
9.8
8.4
0.4
15.4
19.0
SEXO
18 a
29
0.0
0.0
1.7
0.0
0.0
8.3
15.4
13.0
3.1
11.4
0.0
0.0
0.0
0.0
7.7
0.0
0.0
0.0
0.0
0.0
7.1
55.6
12.5
30.2
27.2
23.1
41.7
20.5
0.0
24.2
8.3
22.2
17.8
0.0
16.7
43.4
16.7
29.9
23.1
35.5
17.1
17.6
5.3
26.1
20.0
19.0
25.0
6.8
25.7
20.6
17.0
13.0
27.4
43.6
31.4
30 a 40 a
39
49
0.0
0.0
0.0 100.0
8.6
15.5
0.0
0.0
9.1
4.5
11.1 16.7
0.0
0.0
17.4 19.6
3.8
9.2
6.8
18.2
13.6 18.2
0.0
0.0
0.0
0.0
14.3 14.3
15.4
7.7
0.0
20.0
10.0
0.0
0.0
33.3
0.0
0.0
0.0
0.0
11.9 16.7
7.4
14.8
10.4 27.1
37.2 16.3
17.4 15.2
30.8 15.4
16.7
9.7
37.5 17.0
16.7 33.3
24.2 33.3
33.3 33.3
22.2
0.0
20.0 15.6
60.0
0.0
33.3 25.0
15.4
8.8
33.3 16.7
19.4 11.9
23.1 20.5
16.1 19.4
36.6 22.0
29.4 19.6
21.1 15.8
26.1 17.4
20.0 20.0
23.8 19.0
25.0
8.7
8.2
13.4
20.8 16.2
17.6 15.1
15.5 13.2
27.9 24.7
27.0 17.9
12.8 12.8
18.1 10.5
50 a 60 o
59
mas
16.7 75.0
0.0
0.0
29.3 44.8
0.0 100.0
13.6 68.2
36.1 25.0
23.1 61.5
26.1 23.9
13.8 70.0
18.2 43.2
13.6 50.0
0.0 100.0
12.5 87.5
28.6 42.9
23.1 46.2
0.0
80.0
30.0 60.0
0.0
66.7
6.9
93.1
33.3 66.7
9.5
40.5
0.0
3.7
37.5
8.3
7.0
2.3
7.6
4.3
7.7
23.1
9.7
6.9
14.8
5.7
33.3 16.7
12.1
0.0
8.3
8.3
11.1 44.4
24.4 17.8
0.0
20.0
16.7
8.3
10.3
2.2
33.3
0.0
7.5
25.4
15.4
7.7
19.4
3.2
14.6
7.3
23.5
7.8
28.9 18.4
13.0
6.5
24.0
8.0
23.8 14.3
12.0 13.0
18.1 50.4
15.7 10.4
14.8 22.8
15.2 29.4
17.5
8.4
17.2 10.2
12.8
2.6
12.4
8.6
Masc
58.3
100.0
48.3
33.3
45.5
61.1
53.8
84.8
33.8
56.8
72.7
66.7
87.5
71.4
69.2
20.0
70.0
33.3
55.2
66.7
50.0
48.1
60.4
74.4
22.8
76.9
26.4
59.1
66.7
54.5
66.7
55.6
68.9
60.0
66.7
54.4
16.7
61.2
64.1
32.3
39.0
39.2
57.9
39.1
48.0
38.1
35.9
49.3
47.4
46.3
44.7
57.1
56.6
35.9
45.7
IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy
Fem
41.7
0.0
51.7
66.7
54.5
38.9
46.2
15.2
66.2
43.2
27.3
33.3
12.5
28.6
30.8
80.0
30.0
66.7
44.8
33.3
50.0
51.9
39.6
25.6
77.2
23.1
73.6
40.9
33.3
45.5
33.3
44.4
31.1
40.0
33.3
45.6
83.3
38.8
35.9
67.7
61.0
60.8
42.1
60.9
52.0
61.9
64.1
50.7
52.6
53.7
55.3
42.9
43.4
64.1
54.3