You are on page 1of 160

RESUMEN DE RESULTADOS

MEDICION
GENERAL DE
AUDIENCIA
RADIAL
OCTUBRE 2015
Dr. Carlos Mello Moyano
Lic. Paula Mello

Andes 1217 / Of. 304


CP 11100 MONTEVIDEO URUGUAY
Tel.: 2908 0204 / 2903 0267
Sitio Web: www.imur.com.uy
Email: imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

SUMARIO
PAG.
CAPITULO l : METODO
OBJETIVOS Y METODO

UNIVERSO Y MUESTRA

CASOS Y MARGENES DE ERROR

CAPITULO II : RESULTADOS
RESULTADOS GENERALES
RATING TOTAL POR HORAS Y LUGAR DE ESCUCHA

RESUMEN DE RATING POR HORAS - AM LUNES A DOMINGO

RESUMEN DE RATING POR HORAS - FM LUNES A DOMINGO

RESUMEN DE RATING POR HORAS - AM LUNES A VIERNES

RESUMEN DE RATING POR HORAS - FM LUNES A VIERNES

RESUMEN DE RATING POR HORAS - AM SABADO Y DOMINGO

RESUMEN DE RATING POR HORAS - FM SABADO Y DOMINGO

10

RESUMEN DE SHARE POR HORAS - AM LUNES A DOMINGO

11

RESUMEN DE SHARE POR HORAS - FM LUNES A DOMINGO

12

RESUMEN DE SHARE POR HORAS - AM LUNES A VIERNES

13

RESUMEN DE SHARE POR HORAS - FM LUNES A VIERNES

14

RESUMEN DE SHARE POR HORAS - AM SABADO Y DOMINGO

15

RESUMEN DE SHARE POR HORAS - FM SABADO Y DOMINGO

16

RESUMEN DE AUDIENCIA POR HORAS - AM LUNES A DOMINGO

17

RESUMEN DE AUDIENCIA POR HORAS - FM LUNES A DOMINGO

18

RESUMEN DE AUDIENCIA POR HORAS - AM LUNES A VIERNES

19

RESUMEN DE AUDIENCIA POR HORAS - FM LUNES A VIERNES

20

RESUMEN DE AUDIENCIA POR HORAS - AM SABADO Y DOMINGO

21

RESUMEN DE AUDIENCIA POR HORAS - FM SABADO Y DOMINGO

22

PERFIL DE LA AUDIENCIA POR HORAS - LUNES A VIERNES

23

PERFIL DE LA AUDIENCIA POR HORAS - SABADO Y DOMINGO

24

COBERTURA SEMANAL

25

PERFIL DE BANDAS SEGN COBERTURA SEMANAL

26

RATING POR HORAS Y VARIABLES DE SEGMENTACION


LUNES A VIERNES

27

SABADO Y DOMINGO

51

RATING Y PERFILES AGRUPAMIENTOS DE 0 A 24 HRS.


LUNES A DOMIINGOS

75

LUNES A VIERNES

76

SABADO Y DOMINGO

77

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

OBJETIVO GENERAL
Cuantificar la escucha de radios en Montevideo y Zona Metropolitana (La Paz, Las Piedras, Pando,
Ciudad de la Costa y Ciudad del Plata).

METODO
* Entre el 30 de setiembre y el 14 de noviembre se realizaron 2500 entrevistas individuales
(domiciliarias o en lugares de trabajo) a personas de ambos sexos, mayores de 12 aos.
* La distribucin por sexo, tramos de edades y zonas fue representativa de la poblacin Concierto
Urbana de Montevideo y Zona Metropolitana.
* Estas 2500 entrevistas se dividieron en dos submuestras homogneas de 1250 casos (lunes/viernes
y sbado/domingo) y a su vez cada una de estas se subdividi en 625 casos efectuados de 9.00 a
13.59 hs. y 625 de 14.00 a 18.59 hs.
* En cada entrevista se relev la escucha coincidental y la declarada en las 24 hs. anteriores
* Para el clculo de la COBERTURA se conform una submuestra de 270 casos basndose en las
variables
sexo, edad
y zona
de residencia.
* Estas personas
fueron
visitadas
en dos oportunidades : en la primera de ellas se relev la escucha
de las ltimas 24 durante el fin de semana y en la segunda se le reaplic el cuestionario durante un
da de semana.

DEFINICION DE TERMINOS
* RATING : porcentaje de la muestra que dice haber escuchado a la emisora X.
: cantidad
personasdeque
dicho rating
* AUDIENCIA
SHARE : cociente
de lade
audiencia
la emisora
X representa.
y el total de la audiencia del medio radio,
correspondiente a ese intervalo de tiempo.
* COBERTURA : es el total de las personas contactadas por lo menos una vez por esa emisora

LIMITACIONES DEL ESTUDIO


* EN RELACION AL RATING : La medicin toma como fuente la verbalizacin del comportamiento y
se basa en la memoria.
* EN RELACION A LA COBERTURA : Se tom como unidad 24 horas de escucha de fin de semana y
24 horas de escucha de da de semana.

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

UNIVERSO
MVD
MASC
54334
117689
89235
73950
68803
98907
502918

12 A 17
18 A 29
30 A 39
40 A 49
50 A 59
60 O MAS
TOTAL

FEM
52130
125867
95966
82895
82476
163034
602368

TOTAL
106464
243556
185201
156845
151279
261941
1105286

ZONA METROPOLITANA
MASC
FEM
TOTAL
12120 11640.6 23760.6
20936 21257.2 42193.2
16752
18234
34986
15198
16454
31652
12940
14182
27122
15985
23278
39263
93931 105045.8 198976.8

TOTAL
MASC
FEM
TOTAL
66454 63770.6 130224.6
138625 147124.2 285749.2
105987 114200
220187
89148
99349
188497
81743
96658
178401
114892 186312 301204
596849 707413.8 1304262.8

ZONA METROPOLITANA
MASC
FEM
TOTAL
24
20
44
40
40
80
28
36
64
24
36
60
24
32
56
32
44
76
172
208
380

MASC
128
268
200
160
160
220
1136

TOTAL
FEM
120
280
220
196
192
356
1364

TOTAL
248
548
420
356
352
576
2500

MASC
11.3
23.6
17.6
14.1
14.1
19.4
100.0

TOTAL
FEM
8.8
20.5
16.1
14.4
14.1
26.1
100.0

TOTAL
9.9
21.9
16.8
14.2
14.1
23.0
100.0

TOTAL
MASC
5.2
15.1
21.3
23.2
16.9
14.0
4.4
100.0

FEM
4.8
13.2
19.6
22.4
20.0
14.3
5.8
100.0

TOTAL
5.0
14.0
20.4
22.7
18.6
14.2
5.2
100.0

MUESTRA EMPLEADA (CASOS)


MVD
MASC
104
228
172
136
136
188
964

12 A 17
18 A 29
30 A 39
40 A 49
50 A 59
60 O MAS
TOTAL

FEM
100
240
184
160
160
312
1156

TOTAL
204
468
356
296
296
500
2120

MUESTRA EMPLEADA (% EN LA COLUMNA)


MVD
MASC
10.8
23.7
17.8
14.1
14.1
19.5
100.0

12 A 17
18 A 29
30 A 39
40 A 49
50 A 59
60 O MAS
TOTAL

FEM
8.7
20.8
15.9
13.8
13.8
27.0
100.0

TOTAL
9.6
22.1
16.8
14.0
14.0
23.6
100.0

ZONA METROPOLITANA
MASC
FEM
TOTAL
14.0
9.6
11.6
23.3
19.2
21.1
16.3
17.3
16.8
14.0
17.3
15.8
14.0
15.4
14.7
18.6
21.2
20.0
100.0
100.0
100.0

MUESTRA OBTENIDA (% EN LA COLUMNA)


ALTO ALTO
ALTO MEDIO
MEDIO ALTO
MEDIO
MEDIO BAJO
BAJO MEDIO
BAJO BAJO
TOTAL

MVD
MASC
5.0
14.6
19.5
23.7
17.6
14.7
4.9
100.0

FEM
4.8
11.1
18.0
21.9
22.0
15.8
6.4
100.0

TOTAL
4.9
12.7
18.7
22.7
20.0
15.3
5.7
100.0

ZONA METROPOLITANA
MASC
FEM
TOTAL
6.4
4.3
5.3
17.4
25.0
21.6
31.4
28.4
29.7
20.3
25.0
22.9
12.8
9.1
10.8
9.9
5.8
7.6
1.7
2.4
2.1
100.0
100.0
100.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

CASOS QUE CONTESTARON SOBRE CADA HORA


HORA

LUNES A
VIERNES

SABADO Y
DOMINGO

LUNES A
DOMINGO

00 A 10
10 11
11 12
12 13
13 14
14 15
15 16
16 17
17 18
18 - 19
19 A 24

1250
1246
1272
1337
1409
1457
1486
1579
1666
1715
1752

1250
1254
1228
1163
1091
1043
1014
921
834
785
748

2500
2500
2500
2500
2500
2500
2500
2500
2500
2500
2500

MARGENES DE ERROR SEGN CANTIDAD DE CASOS


CASOS

MARGEN DE
ERROR +-

700
800
1000
1200
1500
1800
2000
2500

3.7
3.5
3.2
2.9
2.6
2.4
2.2
2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RATING TOTAL POR HORAS Y LUGAR DE ESCUCHA


HORA

LUNES A
VIERNES

SABADO Y
DOMINGO

LUNES A
DOMINGO

00 - 06

5.5

4.3

RATING LUGAR DE ESCUCHA (L a V)


HOGAR

AUTO

TRAB

MP3/CEL OTROS

5.1

4.2

0.1

1.0

0.1

1.3

15.2

0.7

RATING LUGAR DE ESCUCHA (S y D)


HOGAR

AUTO

TRAB

MP3/CEL

OTROS

0.1

3.4

0.1

0.6

0.0

0.1

0.8

16.5

0.9

5.3

0.2

0.3

06 - 12

33.8

23.1

30.7

16.0

12 - 18

41.1

30.1

37.9

15.7

1.5

22.3

0.7

1.0

20.4

1.7

6.6

0.5

1.0

18 - 24

19.1

15.7

18.1

10.5

1.6

5.5

0.6

0.9

11.0

1.3

2.3

0.2

1.0

PROMEDIO OCT 2015

24.8
26.2

18.3
18.5

23.0
24.0

11.6
12.7

1.1
1.2

11.0
11.0

0.5
0.7

0.7
0.8

12.8
12.9

1.0
1.1

3.7
4.0

0.2
0.2

0.6
0.4

28.0
26.7

20.1
20.2

25.8
24.8

13.3
12.0

1.4
1.2

12.0
12.0

0.7
0.9

0.8
0.7

14.7
14.2

1.2
1.2

3.4
3.9

0.3
0.5

0.7
0.5

27.5
26.4

21.4
21.9

25.8
25.1

12.7
14.4

1.4
1.3

11.9
9.4

0.7
0.7

1.0
0.8

14.6
16.3

1.0
1.2

4.6
3.4

0.5
0.3

0.8
0.8

27.3
25.3

23.5
20.8

26.2
24.0

15.4
13.2

1.1
0.9

9.5
9.7

0.8
0.7

0.6
0.8

16.7
15.0

0.8
0.7

5.0
3.9

0.3
0.5

0.7
0.7

PROMEDIO MAY 2011

25.8
25.8

20.8
22.5

24.4
24.8

14.4
15.5

0.8
1.1

9.6
8.5

0.8
0.8

0.4
0.5

16.1
16.3

0.6
0.7

3.5
3.9

0.3
0.4

0.4
0.4

PROMEDIO SET 2010

26.0

21.5

24.7

14.5

0.6

9.9

0.3

0.8

14.5

0.7

5.3

0.3

0.7

PROMEDIO AGO 2009

21.6

18.4

20.7

12.5

0.6

7.8

0.3

0.5

14.2

0.3

3.2

0.2

0.5

PROMEDIO ABR 2008

22.5

19.8

21.2

14.0

0.6

7.1

0.1

0.6

15.1

0.5

3.7

0.1

0.4

PROMEDIO SET 2007

20.2

17.3

18.9

12.5

0.4

6.4

0.2

0.4

13.0

0.3

3.2

0.1

0.6

PROMEDIO OCT 2006

13.3

11.1

12.6

9.9

0.5

2.6

0.1

0.1

8.8

0.5

1.6

0.1

0.1

PROMEDIO AGO 2005

17.3

15.4

16.8

13.5

0.4

3.0

0.2

0.2

12.6

0.3

2.1

0.2

0.2

PROMEDIO NOV 2004

21.6

18.6

20.2

17.6

2.3

1.2

0.1

0.4

16.5

1.0

0.9

0.0

0.2

PROMEDIO AGO 2003

21.0

18.3

19.8

17.9

0.5

2.1

0.1

0.4

16.2

0.7

1.0

0.1

0.4

PROMEDIO NOV 2002

21.3

18.7

19.9

16.9

1.0

2.6

0.3

0.5

16.4

0.6

1.3

0.1

0.3

PROMEDIO AGO 2001

21.6

18.2

20.3

13.4

1.0

6.2

0.4

0.5

13.5

0.5

3.4

0.2

0.6

PROMEDIO SET 2000

19.9

17.0

18.6

12.8

0.8

5.5

0.2

0.6

12.4

1.0

2.9

0.1

0.5

PROMEDIO MAY 2015


PROMEDIO SET 2014
PROMEDIO ABR 2014
PROMEDIO OCT 2013
PROMEDIO ABR 2013
PROMEDIO OCT 2012
PROMEDIO MAY 2012
PROMEDIO AGO 2011

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

PROMEDIO AGO 1999

19.1

16.3

17.8

11.2

0.9

6.3

0.3

0.5

12.0

0.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

2.9

0.2

0.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE RATING POR HORAS - AM LUNES A DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

Prom. emite

CX4 RURAL

0.5

0.4

0.4

0.2

0.2

0.1

0.3

0.3

0.2

0.4

0.4

0.4

0.3

0.3

0.1

0.1

0.4

0.4

0.6

0.3

0.3

0.1

0.0

0.1

0.1

0.2

0.3

0.1

0.3

0.3

0.3

CX6 CLSICA

0.1

0.1

0.1

0.1

0.0

0.1

0.0

0.1

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

CX8 SARANDI

0.3

0.2

0.1

0.1

0.1

0.2

0.2

1.2

2.4

2.9

3.3

3.0

2.4

2.5

2.2

1.6

1.3

1.2

1.1

0.7

1.4

0.6

0.5

0.2

0.2

0.3

0.3

0.4

1.1

1.4

1.1

CX10 CONTINENTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX12 ORIENTAL

0.3

0.2

0.1

0.1

0.0

0.1

0.1

0.1

0.3

0.4

0.6

0.5

0.4

0.4

0.4

0.4

0.4

0.4

0.5

0.5

0.4

0.4

0.3

0.2

0.2

0.3

0.4

0.3

0.3

0.4

0.3

CX14 EL ESPECTADOR

0.7

0.6

0.0

0.0

0.0

0.2

0.3

0.5

0.7

0.6

0.8

0.8

0.5

0.6

0.6

0.5

0.6

0.5

0.4

0.2

0.5

0.2

0.3

0.4

0.3

0.5

0.7

0.4

0.4

0.5

0.5

CX16 CARVE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.2

0.3

0.3

0.2

0.4

0.1

0.1

0.1

0.2

0.1

0.2

0.1

0.2

0.2

CX18 SPORT 890

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.3

0.4

0.9

0.9

1.1

1.3

0.8

1.4

1.1

1.4

1.1

1.2

1.1

1.2

0.8

0.8

0.5

0.4

0.6

0.4

0.6

0.7

0.9

0.7

CX20 MONTECARLO

1.0

0.8

0.7

0.4

0.3

0.5

0.6

1.4

3.0

4.0

4.8

5.2

5.2

3.9

4.5

3.2

2.8

2.3

2.0

1.8

2.8

1.4

1.1

1.0

1.0

1.0

1.0

1.1

2.1

2.6

2.1

CX22 UNIVERSAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.3

0.6

0.5

0.5

0.4

0.5

0.3

0.3

0.5

0.9

1.1

0.6

1.1

0.6

0.3

0.3

0.2

0.1

0.4

0.3

0.5

0.3

CX24 RADIO 1010 AM

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.3

0.3

0.5

0.2

0.4

0.5

0.5

0.5

0.5

0.5

0.5

0.2

0.3

0.1

0.0

0.0

0.0

0.1

0.2

0.3

0.3

CX26 RADIO URUGUAY

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.2

0.1

0.2

0.2

0.1

0.1

0.1

0.0

0.1

0.0

0.0

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.1

CX28 IMPARCIAL

0.1

0.1

0.2

0.2

0.2

0.5

0.2

0.3

0.2

0.2

0.1

0.1

0.0

0.1

0.0

0.0

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.1

0.1

0.1

CX30 NACIONAL

0.1

0.2

0.1

0.1

0.0

0.0

0.1

0.2

0.2

0.1

0.1

0.2

0.2

0.1

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

CX32 MUNDO

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX36 CENTENARIO

0.5

0.4

0.3

0.2

0.2

0.1

0.3

0.3

0.5

0.4

0.3

0.5

0.4

0.4

0.3

0.3

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.4

0.4

0.4

0.3

0.3

0.3

0.3

CX38 EMISORA DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX40 FENIX

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.2

0.1

0.2

0.1

0.2

0.1

0.2

0.2

0.2

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.1

0.1

0.1

CX42 C. DE MDEO.

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX44 AM LIBRE

0.0

0.0

0.0

0.0

0.6

0.7

0.2

0.5

0.2

0.2

0.3

0.2

0.1

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

CX46 AMERICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.0

0.1

0.2

0.1

0.1

0.1

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX48 CRISTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX58 CLARIN

0.3

0.2

0.2

0.2

0.1

0.3

0.2

0.2

0.3

0.5

0.6

0.7

0.6

0.5

0.5

0.4

0.4

0.5

0.5

0.4

0.5

0.4

0.3

0.3

0.5

0.4

0.3

0.4

0.4

0.4

0.4

OTRAS AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

ZAPPING EN AM

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

AM SIN IDENTIFICAR

0.1

0.4

0.6

0.5

0.5

0.3

0.4

0.5

0.5

0.6

0.5

0.4

0.5

0.5

0.4

0.3

0.3

0.5

0.6

0.4

0.4

0.5

0.5

0.4

0.2

0.4

0.2

0.4

0.4

0.4

0.4

SUBTOTAL AM

4.0

3.5

2.8

2.0

2.2

3.0

2.9

5.4

9.7 12.1 13.9 14.1 13.0 11.3

11.7

9.4

9.0

8.6

9.0

7.9

9.3

6.7

5.1

4.1

3.8

4.5

4.6

4.8

7.1

8.5

RATING GRAL. DE LA HORA

7.6

6.4

4.7

3.4

3.7

5.0

5.1

9.5 18.5 29.2 39.6 44.2 43.4 30.7

40.5 37.4 37.4 38.3 38.1 36.0 37.9

31.2 22.9 16.9 14.4 12.7 10.6 18.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

23.0 28.9

RESUMEN DE RATING POR HORAS - FM LUNES A DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

88.3 LACOSTA

0.1

0.1

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.3

0.3

0.5

0.6

0.3

0.6

0.6

0.5

0.5

0.5

0.6

0.5

0.6

0.4

0.4

0.4

0.3

0.2

0.4

0.3

0.4

90.3 OLDIES

0.2

0.1

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.5

0.9

1.2

1.4

0.7

1.3

1.3

1.4

1.3

1.3

1.0

1.3

1.0

0.6

0.5

0.4

0.3

0.4

0.5

0.6

0.8

91.1 RADIOFUTURA

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.4

0.5

0.7

1.0

1.1

0.6

1.1

1.0

1.1

1.3

1.2

1.0

1.1

0.9

0.9

0.8

0.8

0.6

0.5

0.8

0.7

0.8

91.9 DISNEY

0.2

0.3

0.1

0.1

0.1

0.2

0.2

0.3

0.9

1.3

2.3

2.9

2.8

1.7

3.1

3.5

3.1

2.5

2.4

2.2

2.8

1.9

1.7

1.0

1.0

0.7

0.4

1.1

1.5

1.9

92.5 CONCIERTO URBANA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.3

0.3

0.3

0.2

0.3

0.3

0.3

0.2

0.2

0.2

0.3

0.2

0.2

0.2

0.1

0.0

0.0

0.1

0.1

0.2

93.1 INOLVIDABLE

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.9

2.1

2.5

2.5

1.4

2.1

2.3

2.5

2.6

2.4

2.3

2.4

1.9

1.5

1.3

1.1

0.8

0.3

1.2

1.2

1.6

93.9 OCEANO

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.3

0.7

3.4

4.2

4.4

3.9

2.8

3.9

3.4

3.4

3.4

3.3

3.4

3.5

2.4

1.4

0.8

0.5

0.3

0.3

0.9

1.8

2.4

94.7 E. DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.1

95.5 DEL PLATA

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.0

0.2

0.4

0.9

1.4

1.6

0.7

1.4

1.4

1.5

1.5

1.3

1.2

1.4

0.9

0.7

0.4

0.4

0.3

0.2

0.5

0.7

0.9

96.3 ALFA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.2

0.1

0.2

0.2

0.3

0.3

0.2

0.2

0.2

0.2

0.1

0.0

0.1

0.0

0.0

0.1

0.1

0.1

97.1 BABEL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.1

97.9 M24

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.3

0.3

0.8

1.3

1.5

1.4

0.9

1.1

0.8

0.8

0.8

0.7

0.7

0.8

0.6

0.5

0.2

0.1

0.0

0.1

0.3

0.5

0.7

98.7 DIAMANTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.2

0.1

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.1

99.5 DEL SOL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.2

0.2

0.1

0.2

0.2

0.3

0.3

0.3

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.1

0.2

0.1

0.2

100.3 AIRE

1.1

0.8

0.6

0.5

0.5

0.5

0.7

0.6

0.9

1.6

2.8

3.6

4.3

2.3

3.9

3.7

3.6

3.5

3.3

3.6

3.6

3.5

2.9

2.5

2.4

2.0

1.7

2.5

2.3

2.8

101.3 VOZ DE LA ESPERANZA

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.2

0.2

0.4

0.2

0.3

0.2

0.2

0.2

0.1

0.1

0.2

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.1

0.1

101.9 AZUL

0.1

0.0

0.0

0.0

0.0

0.1

0.0

0.1

0.4

0.7

1.0

1.0

1.1

0.7

1.2

1.3

2.2

4.2

5.2

5.2

3.2

4.2

1.8

0.6

0.3

0.2

0.0

1.2

1.3

1.7

102.9 TOTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.6

1.3

1.8

1.7

1.3

1.2

1.1

0.5

0.6

0.4

0.5

0.5

0.6

0.5

0.4

0.2

0.0

0.0

0.0

0.2

0.5

0.6

103.7 LATINA

0.3

0.1

0.1

0.1

0.2

0.2

0.2

0.4

1.0

1.4

2.4

2.8

2.8

1.8

2.8

2.6

2.4

2.2

2.2

1.8

2.3

1.7

1.0

0.8

0.8

0.7

0.6

0.9

1.3

1.7

104.3 RADIOCERO

0.2

0.2

0.1

0.1

0.1

0.2

0.1

0.3

0.6

1.0

1.1

1.5

1.3

1.0

1.3

1.4

1.2

1.4

1.3

1.2

1.3

0.9

1.0

0.4

0.3

0.4

0.3

0.6

0.7

0.9

104.9 METROPOLIS

0.5

0.4

0.2

0.2

0.2

0.1

0.3

0.2

0.5

0.8

1.7

1.9

2.0

1.2

2.0

2.1

1.7

1.6

1.3

1.2

1.7

1.2

1.3

1.0

0.6

0.6

0.5

0.9

1.0

1.2

105.9 GALAXIA

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.4

0.6

1.0

1.4

1.6

1.4

1.1

1.3

1.0

0.9

1.0

0.9

0.8

1.0

0.7

0.6

0.3

0.2

0.2

0.1

0.3

0.6

0.8

106.7 LA LEY

0.3

0.3

0.2

0.2

0.1

0.2

0.2

0.4

0.4

0.7

0.9

1.1

1.3

0.8

1.2

1.4

1.6

1.5

1.4

1.4

1.4

1.2

0.8

1.0

1.0

0.8

0.5

0.9

0.8

1.0

OTRAS FM

0.0

0.0

0.0

0.0

0.1

0.2

0.1

0.2

0.3

0.5

0.8

0.7

0.7

0.5

0.8

0.8

0.7

0.8

0.7

0.7

0.7

0.5

0.4

0.3

0.4

0.3

0.2

0.3

0.4

0.5

ZAPPING EN FM

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.2

0.1

0.1

0.3

0.1

0.3

0.4

0.3

0.4

0.5

0.5

0.4

0.4

0.2

0.1

0.1

0.1

0.1

0.2

0.2

0.2

FM SIN IDENTIFICAR

0.1

0.1

0.1

0.0

0.0

0.2

0.1

0.6

1.1

1.8

1.4

1.8

1.9

1.4

1.7

1.5

1.5

1.6

1.7

1.5

1.6

1.4

1.1

0.8

0.6

0.6

0.4

0.8

1.0

1.3

SUBTOTAL FM

3.6

2.9

1.8

1.4

1.6

2.1

2.2

4.4

9.2 17.9 26.6 31.2 31.6 20.1

29.6 28.5 29.0 30.4 29.7 28.5 29.3

24.7 18.1 12.9 10.7 8.1

6.0 13.4

16.3 20.9

RATING GRAL. DE LA HORA

7.6

6.4

4.7

3.4

3.7

5.0

5.1

9.5 18.5 29.2 39.6 44.2 43.4 30.7

40.5 37.4 37.4 38.3 38.1 36.0 37.9

31.2 22.9 16.9 14.4 12.7 10.6 18.1

23.0 28.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite

0.3
0.6
0.7
1.5
0.1
1.5
1.8
0.0
0.7
0.1
0.1
0.5
0.1
0.1
2.3
0.1
1.3
0.5
1.3
0.7
1.0
0.6
0.8
0.4
0.2
1.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE RATING POR HORAS - AM LUNES A VIERNES


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

CX4 RURAL

0.5

0.5

0.6

0.2

0.2

0.2

0.3

0.3

0.2

0.5

0.5

0.5

0.4

0.4

0.1

0.1

0.5

0.5

0.8

0.4

0.4

0.1

0.1

0.2

0.2

0.3

0.4

0.2

0.3

0.3

CX6 CLSICA

0.1

0.1

0.1

0.1

0.0

0.1

0.1

0.1

0.1

0.1

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.1

CX8 SARANDI

0.4

0.2

0.2

0.1

0.1

0.2

0.2

1.4

3.0

3.5

3.9

3.4

2.7

3.0

2.6

2.0

1.6

1.5

1.4

0.8

1.7

0.7

0.5

0.2

0.2

0.3

0.4

0.4

1.3

1.7

CX10 CONTINENTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

CX12 ORIENTAL

0.3

0.2

0.1

0.1

0.0

0.2

0.1

0.2

0.3

0.6

0.7

0.7

0.6

0.5

0.6

0.5

0.3

0.3

0.4

0.5

0.4

0.4

0.2

0.2

0.2

0.3

0.5

0.3

0.3

0.4

CX14 EL ESPECTADOR

0.8

0.9

0.0

0.0

0.0

0.2

0.3

0.6

0.9

0.7

0.8

0.6

0.3

0.7

0.6

0.4

0.5

0.5

0.4

0.2

0.4

0.2

0.2

0.3

0.3

0.5

0.8

0.4

0.5

0.5

CX16 CARVE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.1

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.3

0.4

0.2

0.4

0.1

0.1

0.1

0.2

0.1

0.2

0.1

0.2

CX18 SPORT 890

0.2

0.2

0.2

0.2

0.2

0.1

0.2

0.3

0.5

1.0

1.0

1.3

1.5

0.9

1.7

1.4

1.8

1.1

1.1

1.1

1.4

0.9

0.9

0.5

0.4

0.5

0.3

0.6

0.8

1.0

CX20 MONTECARLO

1.0

0.8

0.7

0.4

0.3

0.5

0.6

1.6

3.3

3.9

4.5

4.9

5.0

3.9

4.2

3.0

2.7

2.3

2.2

2.0

2.7

1.5

1.1

1.1

1.0

1.1

1.2

1.2

2.1

2.6

CX22 UNIVERSAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.4

0.6

0.6

0.6

0.4

0.6

0.4

0.2

0.2

0.4

0.5

0.4

0.4

0.4

0.3

0.3

0.1

0.1

0.3

0.3

0.4

CX24 RADIO 1010 AM

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.1

0.2

0.2

0.2

0.5

0.2

0.4

0.6

0.5

0.6

0.6

0.6

0.6

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.2

0.3

CX26 RADIO URUGUAY

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.2

0.2

0.1

0.3

0.2

0.1

0.1

0.1

0.0

0.2

0.0

0.0

0.1

0.1

0.2

0.1

0.1

0.1

0.1

CX28 IMPARCIAL

0.1

0.1

0.2

0.2

0.2

0.6

0.2

0.4

0.2

0.2

0.2

0.1

0.0

0.2

0.0

0.0

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.1

0.1

CX30 NACIONAL

0.2

0.2

0.2

0.2

0.0

0.0

0.1

0.2

0.2

0.1

0.1

0.2

0.2

0.1

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX32 RADIOMUNDO

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

CX36 CENTENARIO

0.6

0.5

0.4

0.3

0.2

0.2

0.4

0.3

0.6

0.5

0.3

0.5

0.5

0.5

0.4

0.4

0.3

0.3

0.3

0.3

0.3

0.3

0.2

0.2

0.5

0.6

0.6

0.4

0.4

0.4

CX38 EMISORA DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.0

0.0

0.0

CX40 FENIX

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.1

0.2

0.1

0.1

0.1

0.3

0.1

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

CX42 C. DE MDEO.

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

CX44 AM LIBRE

0.0

0.0

0.0

0.0

0.8

0.9

0.3

0.6

0.2

0.2

0.2

0.2

0.1

0.3

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX46 AMERICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.0

0.1

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

CX48 CRISTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX58 CLARIN

0.3

0.2

0.2

0.2

0.2

0.4

0.3

0.2

0.3

0.5

0.6

0.6

0.6

0.5

0.6

0.4

0.4

0.6

0.4

0.4

0.5

0.3

0.3

0.4

0.5

0.3

0.3

0.4

0.4

0.4

OTRAS AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

ZAPPING EN AM

0.1

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.1

AM SIN IDENTIFICAR

0.1

0.2

0.7

0.6

0.6

0.3

0.4

0.5

0.6

0.8

0.6

0.5

0.6

0.6

0.4

0.4

0.4

0.4

0.6

0.2

0.4

0.5

0.5

0.3

0.3

0.4

0.2

0.4

0.4

0.4

SUBTOTAL AM

4.5

4.0

3.4

2.3

2.6

3.6

3.4

6.2

11.3 13.5 14.7 14.8 13.6 12.4

12.7 10.4 10.1 8.9

9.2

7.8

9.8

6.1

4.9

4.3

4.2

4.8

5.1

4.9

7.6

9.0

RATING GRAL. DE LA HORA

7.9

6.5

5.0

3.6

4.1

5.6

5.5

11.0 21.8 33.7 43.3 47.3 45.8 33.8

42.6 40.2 40.8 42.0 41.9 38.8 41.1

32.5 24.7 17.6 15.2 13.2 11.2 19.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

24.8 31.3

Prom. emite

0.3
0.1
1.3
0.0
0.3
0.5
0.2
0.8
2.1
0.3
0.3
0.1
0.1
0.1
0.0
0.4
0.0
0.1
0.0
0.1
0.0
0.0
0.4
0.0
0.1
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE RATING POR HORAS - FM LUNES A VIERNES


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

88.3 LACOSTA

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.3

0.4

0.4

0.5

0.3

0.5

0.6

0.5

0.5

0.6

0.5

0.5

0.6

0.5

0.5

0.5

0.3

0.2

0.4

0.3

0.4

90.3 OLDIES

0.2

0.1

0.0

0.1

0.1

0.1

0.1

0.1

0.2

0.6

0.9

1.2

1.4

0.7

1.3

1.3

1.4

1.3

1.4

1.0

1.3

0.9

0.7

0.5

0.3

0.2

0.2

0.5

0.6

0.8

91.1 RADIOFUTURA

0.2

0.1

0.1

0.1

0.2

0.2

0.1

0.2

0.6

0.6

0.8

1.0

1.3

0.7

1.3

1.2

1.1

1.3

1.1

0.9

1.1

0.9

1.0

0.9

0.8

0.6

0.4

0.8

0.7

0.9

91.9 DISNEY

0.3

0.3

0.2

0.2

0.2

0.2

0.2

0.4

1.1

1.6

2.5

2.9

2.8

1.9

3.2

3.7

3.4

2.7

2.6

2.4

3.0

2.1

1.9

1.0

1.0

0.9

0.6

1.2

1.6

2.0

92.5 CONCIERTO URBANA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.2

0.2

0.1

0.3

0.4

0.3

0.1

0.2

0.1

0.2

0.2

0.3

0.2

0.1

0.0

0.0

0.1

0.1

0.2

93.1 INOLVIDABLE

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.4

1.0

2.4

2.9

3.0

1.6

2.2

2.3

2.6

2.9

2.8

2.7

2.6

2.2

1.6

1.3

1.3

0.8

0.4

1.3

1.4

1.8

93.9 OCEANO

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.4

1.0

4.4

5.2

5.5

4.7

3.5

4.6

4.2

4.0

4.2

4.1

4.2

4.2

2.8

1.7

0.7

0.5

0.3

0.3

1.1

2.2

2.9

94.7 E. DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.1

0.0

0.1

0.1

0.1

0.1

0.1

0.0

0.0

95.5 DEL PLATA

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.2

0.4

1.0

1.6

1.8

0.8

1.6

1.6

1.9

1.7

1.4

1.4

1.6

1.1

0.7

0.3

0.3

0.3

0.2

0.5

0.7

1.0

96.3 ALFA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.2

0.2

0.1

0.1

0.1

0.3

0.3

0.3

0.3

0.3

0.2

0.2

0.1

0.1

0.0

0.0

0.1

0.1

0.1

97.1 BABEL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.0

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

97.9 M24

0.2

0.1

0.1

0.1

0.2

0.2

0.1

0.3

0.2

0.6

1.0

1.3

1.1

0.8

0.7

0.6

0.7

0.7

0.7

0.6

0.7

0.3

0.3

0.1

0.1

0.1

0.2

0.2

0.4

0.5

98.7 DIAMANTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.2

0.2

0.1

0.2

0.2

0.1

0.2

0.2

0.1

0.2

0.1

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.1

99.5 DEL SOL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.3

0.4

0.3

0.2

0.3

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.2

100.3 AIRE

1.1

0.8

0.6

0.6

0.6

0.6

0.7

0.6

0.9

1.8

3.0

3.5

4.2

2.3

3.4

3.5

3.3

3.4

3.2

3.3

3.3

3.5

3.5

2.9

2.6

1.9

1.5

2.7

2.3

2.8

101.3 VOZ DE LA ESPERANZA

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.2

0.4

0.2

0.4

0.2

0.3

0.2

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.0

0.1

0.1

0.1

0.2

101.9 AZUL

0.1

0.0

0.0

0.0

0.0

0.1

0.0

0.2

0.6

1.0

1.2

1.1

1.3

0.9

1.3

1.5

2.7

5.7

6.7

7.0

4.2

5.4

2.1

0.7

0.3

0.2

0.0

1.5

1.6

2.2

102.9 TOTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.8

1.7

2.3

2.2

1.7

1.5

1.3

0.6

0.5

0.1

0.3

0.2

0.5

0.2

0.1

0.1

0.0

0.1

0.0

0.1

0.5

0.7

103.7 LATINA

0.2

0.1

0.1

0.1

0.2

0.2

0.2

0.4

1.3

1.8

3.0

3.2

3.1

2.1

3.1

2.9

2.7

2.4

2.3

2.0

2.6

1.9

1.0

0.7

0.7

0.8

0.6

0.9

1.5

1.9

104.3 RADIOCERO

0.2

0.2

0.1

0.1

0.1

0.2

0.1

0.4

0.7

1.2

1.3

1.7

1.4

1.1

1.4

1.5

1.4

1.6

1.6

1.3

1.5

1.0

1.2

0.5

0.3

0.3

0.4

0.6

0.8

1.1

104.9 METROPOLIS

0.6

0.4

0.2

0.2

0.2

0.2

0.3

0.2

0.6

1.0

2.0

2.2

2.3

1.4

2.3

2.4

2.1

2.0

1.4

1.2

1.9

1.2

1.4

1.1

0.7

0.6

0.6

0.9

1.1

1.4

105.9 GALAXIA

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.4

0.7

1.1

1.5

1.7

1.4

1.1

1.3

1.0

1.0

1.0

1.0

0.8

1.0

0.7

0.7

0.3

0.3

0.2

0.1

0.4

0.6

0.8

106.7 LA LEY

0.2

0.2

0.2

0.2

0.1

0.2

0.2

0.5

0.6

0.8

1.0

1.0

1.2

0.8

1.0

1.4

1.6

1.7

1.5

1.4

1.4

1.2

0.9

1.1

1.1

0.7

0.5

0.9

0.8

1.0

OTRAS FM

0.0

0.0

0.0

0.0

0.1

0.2

0.0

0.2

0.2

0.5

0.9

0.7

0.8

0.5

0.7

0.8

0.6

0.7

0.7

0.8

0.7

0.6

0.5

0.3

0.4

0.3

0.1

0.4

0.4

0.6

ZAPPING EN FM

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.2

0.2

0.1

0.1

0.2

0.1

0.2

0.3

0.3

0.3

0.4

0.5

0.3

0.3

0.2

0.1

0.1

0.1

0.1

0.2

0.2

0.2

FM SIN IDENTIFICAR

0.2

0.1

0.2

0.0

0.0

0.2

0.1

0.7

1.3

2.2

1.5

1.9

2.1

1.6

1.9

1.6

1.6

1.6

1.9

1.4

1.7

1.5

1.4

0.9

0.7

0.7

0.5

1.0

1.1

1.4

SUBTOTAL FM

3.4

2.5

1.6

1.3

1.5

2.1

2.1

5.0

11.0 21.1 29.6 33.6 33.6 22.3

30.9 30.4 31.6 33.8 33.3 31.5 31.9

26.5 20.0 13.5 11.1

8.3

6.1 14.2

17.6 22.8

RATING GRAL. DE LA HORA

7.9

6.5

5.0

3.6

4.1

5.6

5.5

11.0 21.8 33.7 43.3 47.3 45.8 33.8

42.6 40.2 40.8 42.0 41.9 38.8 41.1

32.5 24.7 17.6 15.2 13.2 11.2 19.1

24.8 31.3

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite

0.3
0.6
0.7
1.6
0.1
1.7
2.2
0.0
0.7
0.1
0.0
0.4
0.1
0.1
2.3
0.1
1.6
0.5
1.5
0.8
1.1
0.6
0.8
0.4
0.2
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE RATING POR HORAS - AM SABADO Y DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

CX4 RURAL

0.4

0.2

0.2

0.2

0.0

0.1

0.2

0.2

0.2

0.2

0.3

0.1

0.1

0.2

0.0

0.0

0.2

0.2

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX6 CLSICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX8 SARANDI

0.1

0.0

0.1

0.1

0.1

0.1

0.1

0.5

1.0

1.4

1.8

1.9

1.6

1.4

1.0

0.6

0.5

0.6

0.4

0.5

0.6

0.5

0.5

0.3

0.3

0.3

0.1

0.3

0.6

0.8

CX10 CONTINENTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.0

0.1

CX12 ORIENTAL

0.2

0.2

0.1

0.1

0.0

0.0

0.1

0.0

0.2

0.2

0.2

0.0

0.0

0.1

0.0

0.1

0.4

0.4

0.5

0.6

0.3

0.5

0.4

0.1

0.1

0.1

0.1

0.2

0.2

0.2

CX14 EL ESPECTADOR

0.6

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.2

0.4

0.8

1.0

0.8

0.5

0.6

0.6

0.8

0.5

0.4

0.2

0.5

0.4

0.5

0.4

0.1

0.4

0.4

0.4

0.4

0.5

CX16 CARVE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.2

0.1

0.5

0.3

0.2

0.2

0.4

0.1

0.1

0.1

0.1

0.1

0.2

0.1

0.2

CX18 SPORT 890

0.1

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.1

0.4

0.7

0.7

0.9

0.5

0.6

0.4

0.4

1.1

1.3

1.1

0.8

0.8

0.7

0.4

0.5

0.7

0.7

0.6

0.5

0.6

CX20 MONTECARLO

0.9

0.9

0.5

0.5

0.4

0.4

0.6

1.0

2.2

4.1

5.7

6.1

5.9

4.2

5.4

3.8

2.8

2.4

1.5

1.3

2.9

1.3

0.9

0.8

0.8

0.9

0.7

0.9

2.1

2.6

CX22 UNIVERSAL

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.5

0.5

0.4

0.2

0.2

0.1

0.5

1.3

2.1

2.4

1.1

2.8

1.2

0.3

0.3

0.4

0.3

0.9

0.6

0.7

CX24 RADIO 1010 AM

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.3

0.3

0.4

0.2

0.2

0.3

0.3

0.1

0.2

0.2

0.2

0.3

0.4

0.1

0.0

0.0

0.0

0.1

0.1

0.2

CX26 RADIO URUGUAY

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

CX28 IMPARCIAL

0.0

0.0

0.0

0.0

0.0

0.2

0.0

0.2

0.2

0.2

0.1

0.0

0.0

0.1

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX30 NACIONAL

0.1

0.1

0.0

0.0

0.1

0.1

0.1

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.1

0.0

0.0

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX32 RADIOMUNDO

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX36 CENTENARIO

0.2

0.1

0.0

0.0

0.1

0.1

0.1

0.2

0.3

0.3

0.3

0.4

0.1

0.3

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.1

0.1

CX38 EMISORA DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX40 FENIX

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.2

0.2

0.1

0.2

0.1

0.0

0.1

0.1

0.1

0.1

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.1

0.1

CX42 C. DE MDEO.

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX44 AM LIBRE

0.1

0.1

0.2

0.1

0.2

0.2

0.1

0.3

0.2

0.4

0.3

0.2

0.1

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.1

0.0

0.1

0.1

CX46 AMERICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX48 CRISTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.0

0.0

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX58 CLARIN

0.2

0.2

0.1

0.0

0.1

0.1

0.1

0.2

0.3

0.7

0.8

1.0

0.7

0.6

0.3

0.5

0.3

0.3

0.7

0.6

0.4

0.5

0.1

0.1

0.4

0.4

0.4

0.3

0.4

0.5

OTRAS AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

ZAPPING EN AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

AM SIN IDENTIFICAR

0.2

0.7

0.3

0.2

0.2

0.2

0.3

0.5

0.4

0.2

0.3

0.3

0.3

0.3

0.3

0.3

0.2

0.6

0.7

0.8

0.5

0.5

0.5

0.5

0.1

0.3

0.3

0.4

0.4

0.4

SUBTOTAL AM

3.0

2.3

1.4

1.1

1.1

1.4

1.7

3.2

5.8

8.5

11.8 12.3 11.4

8.8

9.2

7.1

6.4

7.8

8.3

8.3

7.8

8.3

5.6

3.7

2.8

3.6

3.2

4.5

5.7

7.1

RATING GRAL. DE LA HORA

6.8

6.2

3.8

3.0

2.9

3.4

4.3

6.0 10.3 18.1 30.2 36.4 37.4 23.1

35.1 30.6 28.7 29.2 28.4 28.9 30.1

27.9 18.6 15.1 12.6 11.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

9.0 15.7

18.3 23.0

Prom. emite

0.1
0.0
0.6
0.0
0.2
0.4
0.2
0.5
2.1
0.6
0.2
0.1
0.1
0.1
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE RATING POR HORAS - FM SABADO Y DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

88.3 LACOSTA

0.2

0.3

0.2

0.1

0.1

0.1

0.1

0.1

0.2

0.1

0.2

0.6

0.8

0.3

0.8

0.5

0.4

0.5

0.4

0.6

0.5

0.4

0.0

0.1

0.1

0.1

0.3

0.2

0.3

0.3

90.3 OLDIES

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.0

0.1

0.2

0.8

1.1

1.4

0.6

1.4

1.4

1.3

1.2

1.0

1.1

1.2

1.1

0.4

0.5

0.5

0.4

0.7

0.6

0.6

0.8

91.1 RADIOFUTURA

0.2

0.2

0.1

0.1

0.1

0.0

0.1

0.0

0.1

0.3

0.4

0.7

0.8

0.4

0.5

0.4

1.2

1.3

1.3

1.2

1.0

1.0

0.7

0.7

0.8

0.7

0.7

0.7

0.6

0.7

91.9 DISNEY

0.0

0.2

0.1

0.1

0.1

0.2

0.1

0.1

0.3

0.6

1.7

2.8

2.9

1.4

2.9

3.0

2.2

2.2

1.8

1.7

2.3

1.4

1.1

1.1

1.1

0.4

0.0

0.8

1.2

1.5

92.5 CONCIERTO URBANA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.3

0.5

0.5

0.2

0.3

0.3

0.2

0.3

0.3

0.5

0.3

0.4

0.1

0.0

0.0

0.0

0.0

0.1

0.2

0.2

93.1 INOLVIDABLE

0.2

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.7

1.4

1.4

1.3

0.8

1.8

2.1

2.4

2.0

1.2

1.2

1.8

1.1

1.3

1.3

0.7

0.7

0.1

0.9

0.9

1.2

93.9 OCEANO

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.1

0.2

0.9

1.8

1.8

2.0

1.1

2.0

1.6

1.6

1.6

1.4

1.4

1.6

1.5

0.7

0.8

0.4

0.3

0.1

0.6

0.8

1.1

94.7 E. DEL SUR

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.2

0.2

0.1

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.3

0.4

0.1

0.1

0.1

0.1

0.2

0.1

0.1

95.5 DEL PLATA

0.3

0.2

0.1

0.2

0.2

0.2

0.2

0.1

0.2

0.5

0.8

0.9

1.0

0.6

0.9

1.0

0.8

1.0

1.1

0.7

0.9

0.5

0.5

0.5

0.5

0.3

0.1

0.4

0.5

0.6

96.3 ALFA

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.3

0.4

0.2

0.4

0.4

0.2

0.1

0.0

0.0

0.2

0.0

0.0

0.0

0.3

0.1

0.0

0.1

0.1

0.1

97.1 BABEL

0.1

0.1

0.1

0.1

0.0

0.0

0.1

0.0

0.0

0.1

0.2

0.4

0.6

0.2

0.3

0.4

0.2

0.2

0.2

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.2

0.2

97.9 M24

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.4

1.2

1.8

2.0

2.1

1.3

2.0

1.5

1.0

1.0

0.9

1.0

1.2

1.1

0.9

0.7

0.3

0.0

0.0

0.5

0.7

1.0

98.7 DIAMANTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.1

0.0

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

99.5 DEL SOL

0.1

0.1

0.1

0.0

0.0

0.1

0.1

0.2

0.1

0.0

0.0

0.1

0.2

0.1

0.1

0.2

0.1

0.1

0.1

0.1

0.1

0.3

0.4

0.3

0.3

0.3

0.0

0.2

0.1

0.1

100.3 AIRE

1.0

0.8

0.6

0.5

0.4

0.2

0.6

0.6

0.8

1.1

2.2

3.7

4.5

2.2

5.2

4.4

4.5

3.8

3.7

4.3

4.3

3.6

1.5

1.5

2.0

2.0

2.0

2.1

2.3

2.9

101.3 VOZ DE LA ESPERANZA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.2

0.1

0.2

0.1

0.1

0.1

0.1

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

101.9 AZUL

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.2

0.6

0.6

0.6

0.3

0.7

0.7

0.7

0.7

1.3

1.0

0.8

1.0

0.9

0.5

0.4

0.3

0.0

0.5

0.4

0.6

102.9 TOTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

0.4

0.5

0.3

0.3

0.3

0.3

0.3

0.6

1.0

1.2

1.3

0.8

1.3

1.1

0.4

0.1

0.0

0.0

0.5

0.4

0.5

103.7 LATINA

0.4

0.3

0.2

0.2

0.2

0.2

0.3

0.3

0.2

0.4

1.0

1.7

2.0

0.9

1.9

1.9

1.7

1.6

1.7

1.3

1.7

1.4

1.2

0.9

0.8

0.5

0.5

0.9

1.0

1.2

104.3 RADIOCERO

0.3

0.3

0.2

0.2

0.2

0.2

0.2

0.2

0.4

0.4

0.8

1.1

0.9

0.6

1.0

1.0

0.7

0.9

0.8

0.8

0.9

0.8

0.4

0.3

0.4

0.4

0.1

0.4

0.5

0.6

104.9 METROPOLIS

0.5

0.5

0.3

0.2

0.2

0.1

0.3

0.2

0.3

0.3

1.0

1.3

1.2

0.7

1.2

1.4

0.8

0.8

1.2

1.2

1.1

1.4

1.1

0.5

0.5

0.5

0.4

0.7

0.7

0.8

105.9 GALAXIA

0.1

0.1

0.0

0.0

0.0

0.2

0.1

0.3

0.4

0.7

1.1

1.3

1.4

0.9

1.3

0.9

0.9

0.9

0.8

0.7

0.9

0.8

0.4

0.1

0.0

0.1

0.3

0.3

0.5

0.7

106.7 LA LEY

0.4

0.4

0.2

0.2

0.2

0.2

0.3

0.2

0.2

0.4

0.9

1.4

1.6

0.8

1.6

1.4

1.4

1.0

1.1

1.3

1.3

1.3

0.7

0.9

0.8

0.9

0.5

0.9

0.8

1.0

OTRAS FM

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.4

0.6

0.7

0.8

0.7

0.6

0.8

0.7

0.8

0.8

0.8

0.4

0.7

0.3

0.4

0.3

0.3

0.3

0.3

0.3

0.4

0.5

ZAPPING EN FM

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.1

0.3

0.5

0.2

0.5

0.5

0.4

0.7

0.8

0.6

0.6

0.5

0.1

0.1

0.0

0.0

0.1

0.2

0.2

0.3

FM SIN IDENTIFICAR

0.1

0.1

0.0

0.0

0.0

0.1

0.0

0.2

0.5

0.6

1.1

1.5

1.3

0.9

1.3

1.2

1.2

1.6

1.1

1.8

1.4

1.1

0.4

0.5

0.3

0.1

0.1

0.4

0.7

0.9

SUBTOTAL FM

3.9

3.8

2.4

1.8

1.8

2.0

2.6

2.9

4.9

9.8 19.0 25.0 26.5 14.7

26.2 23.9 22.5 22.1 20.6 21.1 22.8

20.0 13.2 11.5

9.8

7.6

5.7

11.3

12.8 16.2

RATING GRAL. DE LA HORA

6.8

6.2

3.8

3.0

2.9

3.4

4.3

6.0 10.3 18.1 30.2 36.4 37.4 23.1

35.1 30.6 28.7 29.2 28.4 28.9 30.1

27.9 18.6 15.1 12.6 11.4

9.0 15.7

18.3 23.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite

0.3
0.6
0.6
1.2
0.2
1.1
0.8
0.1
0.5
0.1
0.2
0.7
0.1
0.1
2.3
0.0
0.4
0.4
1.0
0.5
0.7
0.5
0.8
0.4
0.2
0.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE SHARE POR HORAS - AM LUNES A DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

CX4 RURAL

5.3

5.9

8.7

4.0

4.0

2.5

5.1

2.6

0.8

1.2

1.0

0.7

0.6

1.2

0.2

0.3

1.0

1.1

1.4

0.8

0.8

0.3

0.2

0.8

0.9

1.7

2.8

1.1

1.9

0.9

CX6 CLSICA

0.7

0.8

1.1

1.4

0.0

1.0

0.8

0.5

0.3

0.2

0.4

0.3

0.3

0.3

0.3

0.3

0.1

0.1

0.1

0.1

0.2

0.1

0.2

0.3

0.3

0.0

0.0

0.1

0.3

0.2

CX8 SARANDI

3.6

2.4

2.7

2.0

1.9

3.5

2.7

11.0 12.3 9.0

7.5

6.0

4.9

8.4

4.8

4.0

3.3

2.9

2.7

1.9

3.3

1.9

2.0

1.2

1.1

2.0

3.0

1.9

3.9

4.4

CX10 CONTINENTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.0

0.1

0.1

0.3

0.4

0.0

0.0

0.0

0.1

0.1

0.1

CX12 ORIENTAL

3.2

2.3

1.6

2.0

0.0

2.1

1.9

1.1

1.4

1.4

1.3

1.0

0.8

1.2

1.0

0.9

0.8

0.8

1.0

1.2

1.0

1.2

1.0

1.1

1.0

2.2

3.4

1.6

1.4

1.2

CX14 EL ESPECTADOR

8.6

8.9

0.0

0.0

0.0

3.1

3.4

4.3

3.5

1.9

1.8

1.5

0.9

2.3

1.3

1.1

1.3

1.2

0.9

0.5

1.0

0.6

0.9

1.9

1.9

3.4

6.1

2.5

2.3

1.9

CX16 CARVE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.7

0.3

0.4

0.4

0.3

0.4

0.3

0.2

0.3

0.5

0.6

0.8

0.5

1.2

0.3

0.6

0.7

1.1

1.0

0.8

0.4

0.6

CX18 SPORT 890

2.3

2.0

2.7

3.4

2.6

1.0

2.3

2.4

1.9

2.7

2.2

2.3

2.7

2.3

3.1

2.8

3.5

2.6

2.6

2.8

2.9

2.4

3.2

2.6

2.5

3.7

2.8

2.9

2.6

2.7

CX20 MONTECARLO

11.6 11.7 12.7 10.6 7.9

8.3 10.5

13.5 15.2 12.3 11.0 10.7 10.6 12.2

9.9

7.5

6.5

5.3

4.7

4.7

6.4

4.2

4.2

5.8

6.0

7.3

9.3

6.1

9.0

8.5

CX22 UNIVERSAL

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.2

1.0

1.4

1.1

1.0

0.9

1.1

0.7

0.6

1.0

1.6

2.1

1.2

2.2

2.0

1.5

1.7

1.1

0.7

1.5

1.1

1.5

CX24 RADIO 1010 AM

1.6

0.0

0.0

0.0

0.0

0.0

0.3

1.3

0.4

0.4

0.6

0.5

0.9

0.7

0.8

1.2

1.2

1.1

1.1

1.3

1.1

0.7

1.0

0.6

0.3

0.3

0.4

0.5

0.6

0.8

CX26 RADIO URUGUAY

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.5

0.3

0.2

0.3

0.3

0.3

0.5

0.4

0.3

0.3

0.3

0.0

0.3

0.1

0.1

0.6

0.7

1.1

0.6

0.5

0.3

0.4

CX28 IMPARCIAL

0.7

0.8

3.3

4.3

4.0

8.5

3.6

3.1

0.8

0.5

0.3

0.1

0.0

0.8

0.0

0.0

0.2

0.2

0.2

0.0

0.1

0.0

0.0

0.0

0.0

0.3

0.8

0.2

1.1

0.4

CX30 NACIONAL

1.6

2.8

2.2

2.9

0.5

0.4

1.7

1.5

0.8

0.3

0.2

0.3

0.3

0.6

0.1

0.1

0.1

0.1

0.2

0.3

0.1

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.6

0.3

CX32 RADIOMUND

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.3

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX36 CENTENARIO

5.5

5.2

5.6

5.7

4.5

2.5

4.8

2.8

2.8

1.3

0.7

0.9

0.7

1.6

0.7

0.7

0.6

0.6

0.6

0.6

0.6

0.7

0.8

1.1

2.6

3.4

4.4

2.2

2.1

1.3

CX38 EMISORA DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.5

0.6

0.2

0.2

0.3

0.2

0.3

0.0

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.3

0.4

0.2

0.1

0.2

CX40 FENIX

0.7

0.8

1.1

0.0

0.0

0.0

0.4

0.0

0.3

0.4

0.3

0.2

0.3

0.3

0.3

0.3

0.5

0.3

0.4

0.4

0.4

0.3

0.3

0.4

0.3

0.3

0.4

0.3

0.3

0.3

CX42 C. DE MDEO.

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.4

0.1

0.0

0.1

CX44 AM LIBRE

0.3

0.3

0.9

0.6 14.8 12.6 4.9

5.2

1.2

0.7

0.6

0.3

0.2

1.4

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.1

0.2

0.0

0.0

0.0

0.2

0.1

1.6

0.5

CX46 AMERICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

0.4

0.4

0.2

0.2

0.1

0.2

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX48 CRISTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.1

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX58 CLARIN

3.5

3.1

3.8

4.3

3.2

5.6

3.9

1.5

1.6

1.7

1.4

1.4

1.3

1.5

1.1

1.0

0.9

1.2

1.1

1.0

1.1

1.1

1.2

1.9

3.0

2.4

2.5

2.0

1.5

1.4

OTRAS AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.1

0.0

0.0

0.1

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.3

0.3

0.3

0.4

0.2

0.1

0.1

ZAPPING EN AM

0.7

0.8

1.1

1.4

0.0

0.0

0.7

0.5

0.3

0.2

0.1

0.1

0.1

0.2

0.1

0.1

0.2

0.2

0.3

0.2

0.2

0.1

0.4

0.3

0.3

0.0

0.0

0.2

0.3

0.2

AM SIN IDENTIFICAR

1.2

5.4

11.8 11.8 10.8 5.4

7.7

4.5

2.6

1.9

1.1

0.9

1.0

2.0

0.8

0.8

0.9

1.0

1.3

0.8

0.9

1.5

1.8

2.0

1.6

2.6

1.9

1.9

3.2

1.7

SUBTOTAL AM

51.2 53.2 59.1 54.6 54.2 56.5 54.8

56.3 50.1 38.6 33.3 30.0 28.1 39.4

26.9 23.2 22.8 21.1 21.9 19.9 22.6

19.0 19.9 23.3 25.4 34.1 41.6 27.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

35.3 29.8

Prom. emite

1.9
0.3
3.9
0.1
1.4
2.6
0.6
2.6
9.0
1.1
0.8
0.4
1.1
0.6
0.1
2.1
0.1
0.4
0.1
1.6
0.1
0.0
1.5
0.1
0.3
3.2

36.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE SHARE POR HORAS - FM LUNES A DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

88.3 LACOSTA

1.2

1.3

0.9

0.6

0.5

0.4

0.8

0.8

0.5

0.8

0.8

1.0

1.2

0.8

1.3

1.3

1.2

1.1

1.2

1.3

1.2

1.7

1.7

2.2

2.8

2.2

1.9

2.1

1.3

1.3

90.3 OLDIES

2.1

1.8

0.9

2.0

1.9

1.4

1.7

0.5

0.7

1.6

2.0

2.4

2.9

1.7

2.8

3.1

3.3

2.9

3.0

2.4

2.9

2.8

2.6

2.7

2.2

1.8

2.4

2.4

2.3

2.4

91.1 RADIOFUTURA

2.1

1.8

1.6

2.0

3.2

2.1

2.1

1.1

2.2

1.5

1.6

1.9

2.3

1.8

2.4

2.4

2.6

2.9

2.6

2.3

2.5

2.6

3.5

4.4

4.8

4.4

3.6

3.9

2.6

2.8

91.9 DISNEY

2.7

4.2

2.7

3.4

3.2

2.9

3.2

2.9

4.5

4.1

5.1

5.8

5.7

4.7

6.9

8.4

7.4

5.9

5.6

5.6

6.6

5.7

6.9

5.5

5.9

5.5

4.0

5.6

4.9

5.5

92.5 CONCIERTO URBANA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.4

0.6

0.5

0.6

0.4

0.7

0.8

0.7

0.4

0.5

0.4

0.6

0.6

1.0

1.0

0.6

0.0

0.0

0.5

0.4

0.5

93.1 INOLVIDABLE

1.2

1.1

0.0

0.0

0.0

0.0

0.4

0.0

1.7

2.9

4.8

5.0

5.1

3.3

4.5

5.4

6.0

6.2

5.7

6.0

5.6

5.7

5.9

7.0

7.3

5.4

3.0

5.7

3.7

4.8

93.9 OCEANO

1.3

1.6

2.2

2.9

2.6

2.5

2.2

2.9

3.7 10.5 9.7

9.0

8.1

7.3

8.6

8.4

8.3

8.3

8.2

9.1

8.5

7.4

5.8

4.0

3.0

2.0

2.6

4.1

5.2

6.3

94.7 E. DEL SUR

0.3

0.3

0.0

0.0

0.0

0.0

0.1

0.0

0.0

0.1

0.1

0.2

0.1

0.1

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.4

0.2

0.6

0.4

0.5

0.6

0.4

0.2

0.2

95.5 DEL PLATA

1.7

1.8

1.6

1.1

1.1

0.8

1.4

0.2

0.8

1.3

2.1

2.8

3.2

1.7

3.1

3.4

3.8

3.5

3.0

3.1

3.3

2.9

2.7

2.0

2.2

2.0

1.4

2.2

2.2

2.4

96.3 ALFA

0.3

0.3

0.4

0.0

0.0

0.0

0.2

0.0

0.0

0.4

0.4

0.4

0.5

0.3

0.5

0.5

0.6

0.7

0.6

0.6

0.6

0.6

0.6

0.3

0.5

0.1

0.0

0.3

0.3

0.4

97.1 BABEL

0.3

0.3

0.4

0.6

0.0

0.0

0.3

0.0

0.0

0.1

0.2

0.2

0.3

0.1

0.2

0.2

0.1

0.2

0.2

0.3

0.2

0.2

0.3

0.4

0.4

0.1

0.2

0.3

0.3

0.3

97.9 M24

1.3

0.8

1.1

1.4

2.6

2.1

1.6

2.6

1.5

2.5

2.9

3.0

2.8

2.5

2.3

1.8

1.8

1.8

1.7

1.6

1.8

1.3

1.4

0.8

0.5

0.3

1.2

0.9

1.9

2.0

98.7 DIAMANTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.4

0.4

0.4

0.3

0.4

0.4

0.3

0.4

0.3

0.3

0.4

0.2

0.4

0.6

0.4

0.1

0.2

0.3

0.3

0.3

99.5 DEL SOL

0.3

0.3

0.4

0.0

0.0

0.4

0.2

0.4

0.4

0.5

0.4

0.4

0.4

0.4

0.4

0.5

0.7

0.8

0.6

0.4

0.6

0.7

0.6

0.7

0.8

0.9

0.8

0.8

0.5

0.6

100.3 AIRE

12.6 11.4 12.4 13.5 11.9

8.5

11.7

6.0

4.4

4.9

6.4

7.3

8.7

6.3

8.4

8.8

8.4

7.9

7.4

8.5

8.2

10.0 12.1 14.1 15.2 13.5 13.3 13.0

10.0 9.5

101.3 VOZ DE LA ESPERANZA

0.7

0.8

0.0

0.0

0.0

0.0

0.2

0.0

0.3

0.4

0.4

0.5

0.7

0.4

0.7

0.4

0.6

0.4

0.3

0.2

0.4

0.1

0.2

0.3

0.6

0.0

0.4

0.3

0.3

0.3

101.9 AZUL

0.7

0.0

0.0

0.0

0.0

1.4

0.4

1.1

2.0

2.3

2.3

2.0

2.2

2.0

2.6

3.1

5.4 10.5 12.9 14.5 8.2

13.5 7.4

3.5

1.8

1.6

0.0

4.6

3.4

4.5

102.9 TOTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.8

3.3

4.1

4.1

3.4

2.7

3.2

2.4

1.3

1.3

0.7

1.0

0.9

1.3

1.1

1.0

0.6

0.1

0.3

0.0

0.5

1.3

1.8

103.7 LATINA

3.3

2.1

2.4

3.2

5.6

3.9

3.4

3.5

5.0

4.3

5.4

5.6

5.8

4.9

6.2

6.3

5.8

5.1

5.0

4.6

5.5

5.1

3.8

4.1

4.5

5.3

4.7

4.6

4.6

5.0

104.3 RADIOCERO

2.4

2.9

2.0

2.6

2.4

2.9

2.5

3.1

3.2

3.0

2.6

3.1

2.6

2.9

2.9

3.3

3.0

3.3

3.2

3.0

3.1

2.7

4.1

2.5

1.8

2.4

3.0

2.8

2.8

2.9

104.9 METROPOLIS

6.3

6.0

4.0

5.5

3.7

2.5

4.7

2.0

2.5

2.4

3.9

3.9

4.1

3.1

4.4

5.1

4.2

3.9

3.1

2.9

3.9

3.4

5.0

5.6

4.0

4.2

4.5

4.5

4.0

3.8

105.9 GALAXIA

0.9

1.1

0.0

0.0

0.0

0.8

0.5

3.5

3.2

3.1

3.2

3.2

2.9

3.2

2.8

2.3

2.2

2.2

2.2

1.9

2.3

2.0

2.4

1.7

1.5

1.1

0.7

1.6

1.9

2.4

106.7 LA LEY

3.3

4.1

3.6

4.0

2.9

2.9

3.5

3.7

2.3

2.1

2.1

2.2

2.7

2.5

2.5

3.3

3.8

3.5

3.1

3.3

3.3

3.4

3.3

5.6

6.3

5.0

3.9

4.6

3.5

3.5

OTRAS FM

0.5

0.7

0.9

1.1

2.9

3.3

1.6

1.7

1.5

1.6

1.9

1.5

1.5

1.6

1.7

1.8

1.5

1.7

1.6

1.9

1.7

1.7

1.7

1.8

2.3

2.0

1.1

1.7

1.8

1.8

ZAPPING EN FM

1.6

0.8

1.1

1.4

1.3

1.0

1.2

0.5

0.7

0.5

0.2

0.3

0.5

0.5

0.7

0.8

0.7

0.9

1.1

1.2

0.9

1.1

0.6

0.6

0.6

0.7

1.0

0.8

0.8

0.7

FM SIN IDENTIFICAR

1.6

1.1

2.2

0.0

0.0

3.5

1.4

5.3

5.4

5.5

3.2

3.7

3.9

4.5

3.8

3.5

3.7

3.7

4.0

3.5

3.7

4.2

4.7

4.3

4.0

4.5

3.8

4.2

3.3

4.0

SUBTOTAL FM

48.8 46.8 40.9 45.4 45.8 43.5 45.2

43.7 49.9 61.4 66.7 70.0 71.9 60.6

73.1 76.8 77.2 78.9 78.1 80.1 77.4

81.0 80.1 76.7 74.6 65.9 58.4 72.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

64.1 70.0

Prom. emite

1.3
2.3
2.6
4.9
0.4
4.4
5.2
0.2
2.2
0.3
0.3
1.9
0.4
0.5
10.0
0.3
3.4
1.3
4.6
2.8
4.0
1.9
3.5
1.8
0.8
3.3

65.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE SHARE POR HORAS - AM LUNES A VIERNES


01 a 02

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

5.4

6.7 10.0 3.7

5.0

2.5

5.6

2.6

0.7

1.3

1.0

0.9

0.8

1.2

0.3

0.3

1.1

1.2

1.6

0.8

0.9

0.3

0.2

0.9

1.0

1.9

3.2

1.3

2.2

1.1

CX6 CLSICA

0.9

1.1

1.4

1.9

0.0

1.3

1.1

0.6

0.3

0.2

0.3

0.3

0.3

0.4

0.3

0.3

0.2

0.1

0.1

0.1

0.2

0.2

0.2

0.3

0.3

0.0

0.0

0.2

0.5

0.2

CX8 SARANDI

4.5

3.4

2.9

1.9

1.7

3.8

3.0

11.6 12.8 9.4

8.1

6.4

5.2

8.9

5.5

4.5

3.6

3.2

3.0

2.0

3.6

2.0

1.9

1.2

1.0

1.9

3.2

1.9

4.3

4.8

CX10 CONTINENTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.2

0.3

0.0

0.0

0.0

0.1

0.0

0.0

CX12 ORIENTAL

3.6

2.2

1.4

1.9

0.0

2.5

1.9

1.3

1.4

1.5

1.5

1.4

1.1

1.3

1.2

1.1

0.8

0.7

0.9

1.1

1.0

1.1

0.8

1.2

1.0

2.3

3.7

1.7

1.5

1.3

CX14 EL ESPECTADOR

8.9 12.4 0.0

0.0

0.0

3.8

4.2

5.2

3.8

1.9

1.7

1.2

0.6

2.4

1.2

1.0

1.1

1.2

0.8

0.4

0.9

0.5

0.6

1.8

2.0

3.5

6.5

2.5

2.5

1.9

CX16 CARVE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.7

0.2

0.5

0.5

0.3

0.4

0.3

0.2

0.3

0.3

0.5

0.8

0.4

1.1

0.2

0.6

0.7

1.2

0.9

0.8

0.4

0.5

CX18 SPORT 890

2.7

2.2

2.9

3.7

3.3

1.3

2.7

2.6

2.1

2.8

2.2

2.4

2.9

2.5

3.6

3.2

3.9

2.5

2.4

2.7

3.0

2.4

3.2

2.7

2.3

3.5

2.3

2.7

2.7

2.8

CX20 MONTECARLO

11.6 11.2 12.9 9.3

6.7

7.6

9.9

12.9 14.2 10.5 9.3

9.3

9.6

11.0

8.7

6.7

6.0

4.9

4.7

4.8

6.0

4.2

4.2

5.9

6.0

7.3

9.7

6.2

8.3

7.7

CX22 UNIVERSAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.4

1.1

1.3

1.1

1.1

1.0

1.2

0.8

0.5

0.4

0.8

1.3

0.8

1.1

1.5

1.5

1.7

0.8

0.5

1.2

0.7

1.0

CX24 RADIO 1010 AM

1.8

0.0

0.0

0.0

0.0

0.0

0.3

1.3

0.3

0.4

0.5

0.5

0.9

0.7

0.9

1.3

1.2

1.3

1.2

1.4

1.2

0.7

0.8

0.6

0.3

0.4

0.5

0.5

0.7

0.8

CX26 RADIO URUGUAY

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.2

0.3

0.3

0.2

0.6

0.5

0.3

0.3

0.3

0.0

0.3

0.0

0.0

0.6

0.7

1.2

0.5

0.5

0.3

0.3

CX28 IMPARCIAL

0.9

1.1

4.3

5.6

5.0

8.9

4.3

3.2

0.7

0.4

0.3

0.2

0.0

0.8

0.0

0.0

0.2

0.1

0.1

0.0

0.1

0.0

0.0

0.0

0.0

0.4

0.9

0.2

1.3

0.4

CX30 NACIONAL

1.8

3.4

2.9

3.7

0.0

0.0

2.0

1.3

0.7

0.2

0.2

0.3

0.3

0.5

0.0

0.0

0.2

0.1

0.1

0.3

0.1

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.6

0.2

CX32 RADIOMUNDO

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.3

0.3

0.3

0.3

0.2

0.2

0.2

0.1

0.1

0.1

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX36 CENTENARIO

6.3

6.7

7.1

7.4

5.0

2.5

5.8

2.6

2.8

1.3

0.7

0.9

0.9

1.5

0.8

0.8

0.8

0.7

0.7

0.7

0.7

0.8

0.8

1.2

3.0

3.9

5.1

2.5

2.6

1.6

CX38 EMISORA DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.6

0.7

0.2

0.2

0.2

0.2

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.4

0.5

0.2

0.1

0.2

CX40 FENIX

0.9

1.1

1.4

0.0

0.0

0.0

0.6

0.0

0.3

0.4

0.3

0.2

0.3

0.3

0.3

0.3

0.6

0.3

0.4

0.4

0.4

0.3

0.2

0.3

0.3

0.4

0.5

0.3

0.4

0.3

CX42 C. DE MDEO.

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.1

0.0

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.5

0.1

0.1

0.1

CX44 AM LIBRE

0.0

0.0

0.0

0.0 16.7 13.9 5.1

5.2

1.0

0.4

0.5

0.3

0.2

1.3

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

0.2

0.0

0.0

0.0

0.0

0.0

1.6

0.4

CX46 AMERICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.2

0.1

0.2

0.5

0.5

0.3

0.3

0.1

0.3

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX48 CRISTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX58 CLARIN

3.6

3.4

4.3

5.6

3.3

6.3

4.3

1.3

1.4

1.3

1.2

1.1

1.2

1.2

1.2

1.0

0.9

1.3

0.9

0.8

1.0

1.0

1.3

2.1

3.0

2.3

2.3

1.8

1.4

1.3

OTRAS AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.2

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.3

0.3

0.4

0.5

0.2

0.1

0.1

ZAPPING EN AM

0.9

1.1

1.4

1.9

0.0

0.0

0.9

0.6

0.3

0.2

0.2

0.2

0.2

0.3

0.2

0.2

0.2

0.1

0.4

0.3

0.2

0.2

0.4

0.3

0.3

0.0

0.0

0.2

0.4

0.2

AM SIN IDENTIFICAR

0.9

3.4 12.9 13.0 11.7

5.1

7.8

3.9

2.4

2.1

1.2

0.9

1.1

1.9

0.8

0.8

0.9

0.9

1.2

0.6

0.9

1.5

1.7

1.8

1.7

2.7

1.8

1.9

3.1

1.5

SUBTOTAL AM

54.5 59.6 65.7 59.3 58.3 59.5 59.4

02 a 03

00 a 01

CX4 RURAL

56.8 49.5 36.8 31.6 29.1 27.8 38.5

27.6 23.6 23.1 20.4 21.1 18.9 22.4

17.8 18.7 23.4 26.0 34.7 42.9 27.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

36.2 29.2

Prom. emite

2.2
0.5
4.3
0.0
1.5
2.9
0.5
2.7
8.3
0.7
0.9
0.4
1.3
0.6
0.1
2.6
0.1
0.5
0.1
1.6
0.1
0.0
1.4
0.1
0.4
3.1

37.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE SHARE POR HORAS - FM LUNES A VIERNES


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

88.3 LACOSTA

0.9

0.0

0.0

0.0

0.0

0.0

0.1

0.6

0.3

0.9

0.8

0.8

0.9

0.7

1.1

1.3

1.2

1.0

1.2

1.3

1.2

1.8

1.9

2.4

3.0

2.3

1.8

2.2

1.1

1.4

90.3 OLDIES

1.8

1.1

0.0

1.9

1.7

1.3

1.3

0.6

0.7

1.7

1.8

2.3

2.7

1.6

2.7

2.9

3.2

2.7

3.0

2.3

2.8

2.6

2.7

2.7

2.0

1.5

1.8

2.2

2.0

2.2

91.1 RADIOFUTURA

1.8

1.1

1.4

1.9

3.3

2.5

2.0

1.3

2.4

1.5

1.7

2.0

2.4

1.9

2.7

2.7

2.4

2.7

2.4

2.1

2.5

2.4

3.6

4.4

4.7

4.2

3.2

3.8

2.5

2.7

91.9 DISNEY

3.6

4.5

2.9

3.7

3.3

2.5

3.4

3.2

4.8

4.3

5.1

5.5

5.3

4.7

6.7

8.3

7.5

5.8

5.5

5.6

6.6

5.9

7.1

5.3

5.7

5.8

4.6

5.7

5.1

5.7

92.5 CONCIERTO URBANA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.4

0.5

0.3

0.5

0.3

0.6

0.8

0.8

0.3

0.4

0.3

0.5

0.5

1.1

1.2

0.7

0.0

0.0

0.6

0.4

0.5

93.1 INOLVIDABLE

0.9

1.1

0.0

0.0

0.0

0.0

0.3

0.0

1.7

2.8

5.0

5.5

5.8

3.5

4.5

5.3

5.7

6.2

6.1

6.3

5.7

6.0

5.9

6.8

7.7

5.4

3.2

5.8

3.8

5.0

93.9 OCEANO

1.8

2.2

2.9

3.7

3.3

2.5

2.7

3.2

4.2

11.8 10.8 10.4 9.1

8.2

9.7

9.4

8.9

9.0

8.8

9.9

9.3

7.8

6.1

3.8

3.0

1.9

2.8

4.2

6.1

7.2

94.7 E. DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.3

0.0

0.6

0.3

0.4

0.5

0.3

0.1

0.1

95.5 DEL PLATA

0.9

1.1

1.4

0.0

0.0

0.0

0.6

0.0

0.7

1.1

2.0

3.1

3.5

1.7

3.3

3.5

4.1

3.6

3.0

3.2

3.4

3.1

2.7

1.8

2.0

1.9

1.4

2.2

2.0

2.4

96.3 ALFA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.3

0.3

0.3

0.2

0.3

0.3

0.6

0.7

0.7

0.7

0.6

0.7

0.6

0.3

0.3

0.0

0.0

0.3

0.3

0.4

97.1 BABEL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.3

0.1

0.2

0.2

0.3

0.3

0.0

0.0

0.2

0.1

0.1

97.9 M24

1.8

1.1

1.4

1.9

3.3

2.5

2.0

2.6

1.0

1.7

2.2

2.4

2.1

2.0

1.6

1.3

1.5

1.6

1.5

1.4

1.5

1.0

1.1

0.3

0.3

0.4

1.4

0.7

1.6

1.4

98.7 DIAMANTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.5

0.5

0.5

0.3

0.5

0.5

0.3

0.4

0.4

0.3

0.4

0.2

0.4

0.6

0.3

0.0

0.0

0.3

0.2

0.3

99.5 DEL SOL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.3

0.6

0.5

0.5

0.5

0.4

0.5

0.5

0.8

0.9

0.7

0.4

0.6

0.7

0.4

0.6

0.7

0.8

0.9

0.7

0.4

0.6

100.3 AIRE

12.5 11.2 11.4 13.0 11.7

8.9

11.4

5.2

3.8

4.7

6.3

6.7

8.0

5.8

7.0

7.8

7.2

7.2

6.8

7.8

7.3

9.8 12.8 14.8 15.3 13.1 12.4 13.0

9.4

8.7

101.3 VOZ DE LA ESPERANZA

0.9

1.1

0.0

0.0

0.0

0.0

0.3

0.0

0.3

0.4

0.5

0.5

0.8

0.4

0.8

0.5

0.6

0.4

0.3

0.3

0.5

0.2

101.9 AZUL

0.9

0.0

0.0

0.0

0.0

1.3

0.4

1.3

2.4

2.6

2.5

2.1

2.4

2.2

2.8

3.3

102.9 TOTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.9

3.5

4.5

4.8

4.3

3.3

3.7

2.8

103.7 LATINA

2.7

1.1

1.4

1.9

5.0

3.8

2.6

3.2

5.5

4.7

6.1

6.1

6.1

5.3

6.6

104.3 RADIOCERO

1.8

2.2

1.4

1.9

1.7

2.5

1.9

3.2

3.1

3.2

2.6

3.2

2.7

3.0

104.9 METROPOLIS

6.3

5.6

2.9

5.6

3.3

2.5

4.4

1.9

2.4

2.6

4.1

4.1

4.4

105.9 GALAXIA

0.9

1.1

0.0

0.0

0.0

0.0

0.3

3.2

3.1

3.0

3.1

3.2

2.7

106.7 LA LEY

2.7

3.4

2.9

3.7

1.7

2.5

2.8

3.9

2.4

2.1

2.0

1.8

OTRAS FM

0.0

0.0

0.0

0.0

1.7

2.5

0.7

1.3

1.0

1.3

1.8

ZAPPING EN FM

1.8

1.1

1.4

1.9

1.7

1.3

1.5

0.6

0.7

0.6

0.2

FM SIN IDENTIFICAR

1.8

1.1

2.9

0.0

0.0

3.8

1.6

5.8

5.5

6.0

3.1

SUBTOTAL FM

45.5 40.4 34.3 40.7 41.7 40.5 40.5

0.2

0.3

0.7

0.0

0.5

0.3

0.4

0.4

6.0 12.1 14.3 16.4 9.2

15.1 7.8

3.6

1.7

1.5

0.0

4.9

4.2

5.4

1.4

1.2

0.3

0.5

0.4

1.1

0.7

0.4

0.3

0.0

0.4

0.0

0.3

1.3

1.7

6.5

5.9

5.2

5.0

4.7

5.6

5.2

3.6

3.8

4.3

5.4

4.6

4.5

4.5

5.1

3.0

3.3

3.2

3.5

3.4

3.1

3.2

2.8

4.4

2.7

1.7

2.3

3.2

2.8

2.8

3.0

3.3

4.8

5.4

4.5

4.2

3.0

2.8

4.1

3.3

5.0

5.9

4.0

4.2

4.6

4.5

4.1

4.0

3.1

2.7

2.2

2.1

2.2

2.2

1.8

2.2

2.0

2.5

1.8

1.7

1.2

0.5

1.6

1.8

2.3

2.3

2.4

2.0

3.2

3.6

3.6

3.1

3.2

3.1

3.3

3.4

5.6

6.3

4.6

3.7

4.5

3.2

3.3

1.4

1.5

1.4

1.6

1.8

1.4

1.6

1.5

2.0

1.6

1.8

1.7

1.8

2.3

1.9

0.9

1.7

1.4

1.6

0.2

0.3

0.4

0.5

0.6

0.6

0.7

0.9

1.1

0.8

1.0

0.6

0.6

0.7

0.8

0.9

0.8

0.9

0.6

3.7

4.1

4.7

3.9

3.5

3.6

3.5

4.1

3.2

3.6

4.2

5.0

4.4

4.3

5.0

4.1

4.5

3.6

4.3

43.2 50.5 63.2 68.4 70.9 72.2 61.4

72.4 76.4 76.9 79.6 78.9 81.1 77.6

82.2 81.3 76.6 74.0 65.3 57.1 72.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

63.1 70.6

Prom. emite

1.1
2.0
2.5
5.1
0.4
4.6
6.1
0.1
2.0
0.3
0.1
1.6
0.4
0.4
9.4
0.4
4.2
1.3
4.5
2.8
4.1
1.8
3.2
1.4
0.9
3.6

64.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE SHARE POR HORAS - AM SABADO Y DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

CX4 RURAL

5.3

3.5

4.0

5.1

0.0

2.3

3.4

2.6

1.5

0.8

1.0

0.2

0.2

1.0

0.0

0.0

0.6

0.6

0.3

0.4

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.2

0.4

CX6 CLSICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.5

0.2

0.2

0.2

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX8 SARANDI

1.1

0.0

2.0

2.6

2.6

2.3

1.7

7.7

9.5

7.1

5.3

4.7

3.9

6.4

2.6

1.8

1.5

1.8

1.3

1.4

1.7

1.6

2.5

1.6

1.9

2.1

1.3

1.9

2.9

3.3

CX10 CONTINENTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.2

0.1

0.0

0.3

0.3

0.0

0.0

0.4

0.2

0.4

0.6

0.8

0.0

0.0

0.0

0.3

0.1

0.2

CX12 ORIENTAL

2.1

2.4

2.0

2.6

0.0

0.0

1.5

0.0

1.5

0.8

0.5

0.0

0.0

0.5

0.0

0.3

1.2

1.2

1.6

1.8

1.0

1.6

1.9

0.8

1.0

1.1

1.3

1.3

1.1

0.9

CX14 EL ESPECTADOR

7.4

0.0

0.0

0.0

0.0

0.0

1.2

0.0

2.2

2.1

2.4

2.5

2.0

1.9

1.5

1.8

2.4

1.5

1.3

0.7

1.5

1.2

2.5

2.5

1.0

3.2

3.9

2.4

1.8

1.9

CX16 CARVE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.7

0.8

0.2

0.2

0.2

0.4

0.2

0.5

0.3

1.5

1.0

0.7

0.7

1.2

0.6

0.8

1.0

1.1

1.3

1.0

0.5

0.7

CX18 SPORT 890

1.1

1.2

2.0

2.6

0.0

0.0

1.1

1.3

0.7

2.1

2.2

1.8

2.2

1.7

1.5

1.0

1.2

3.2

3.9

3.2

2.4

2.4

3.2

2.5

3.8

5.3

6.6

4.0

2.3

2.7

CX20 MONTECARLO

11.7 12.9 12.0 15.4 12.8 11.4 12.7

16.7 20.4 21.2 17.2 14.9 14.1 17.4

13.8 11.0

8.7

7.1

4.6

4.0

8.2

4.1

4.5

4.9

5.8

7.4

6.6

5.5

11.0 10.4

CX22 UNIVERSAL

1.1

0.0

0.0

0.0

0.0

0.0

0.2

0.0

0.0

0.4

1.5

1.2

1.0

0.7

0.4

0.3

1.5

3.8

6.3

7.2

3.2

9.0

5.7

1.6

1.9

3.2

2.6

4.0

2.0

2.6

CX24 RADIO 1010 AM

1.1

0.0

0.0

0.0

0.0

0.0

0.2

1.3

0.7

0.4

1.0

0.8

1.0

0.9

0.4

0.8

0.9

0.3

0.7

0.7

0.6

0.8

1.9

0.8

0.0

0.0

0.0

0.6

0.6

0.7

CX26 RADIO URUGUAY

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.5

0.8

0.2

0.2

0.4

0.5

0.2

0.3

0.3

0.3

0.3

0.4

0.3

0.4

0.6

0.8

1.0

1.1

1.3

0.9

0.4

0.6

CX28 IMPARCIAL

0.0

0.0

0.0

0.0

0.0

6.8

1.1

2.6

1.5

0.8

0.2

0.0

0.0

0.8

0.0

0.0

0.3

0.3

0.3

0.4

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.5

0.4

CX30 NACIONAL

1.1

1.2

0.0

0.0

2.6

2.3

1.2

2.6

1.5

0.8

0.5

0.4

0.4

1.0

0.4

0.3

0.0

0.0

0.3

0.4

0.2

0.4

0.0

0.0

0.0

0.0

0.0

0.1

0.6

0.4

CX32 RADIOMUNDO

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX36 CENTENARIO

3.2

1.2

0.0

0.0

2.6

2.3

1.5

3.8

2.9

1.7

1.0

1.0

0.2

1.8

0.2

0.3

0.0

0.0

0.0

0.0

0.1

0.0

0.6

0.8

0.0

0.0

0.0

0.2

0.9

0.7

CX38 EMISORA DEL SUR

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.5

0.6

0.4

0.2

0.2

0.3

0.3

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX40 FENIX

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.2

0.4

0.4

0.2

0.4

0.3

0.0

0.3

0.3

0.4

0.3

0.0

0.6

0.8

0.0

0.0

0.0

0.2

0.2

0.3

CX42 C. DE MDEO.

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX44 AM LIBRE

1.1

1.2

4.0

2.6

7.7

6.8

3.9

5.1

2.2

2.1

1.0

0.4

0.2

1.8

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.0

0.0

0.0

0.0

1.3

0.3

1.5

0.7

CX46 AMERICA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

CX48 CRISTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.0

0.1

0.2

0.0

0.0

0.0

0.3

0.4

0.2

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

CX58 CLARIN

3.2

2.4

2.0

0.0

2.6

2.3

2.3

2.6

2.9

3.7

2.4

2.4

1.6

2.4

0.7

1.3

0.9

0.9

2.0

1.8

1.2

1.6

0.6

0.8

2.9

3.2

3.9

1.9

1.8

1.8

OTRAS AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.2

0.0

0.0

0.2

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.1

ZAPPING EN AM

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.0

0.0

0.0

0.1

0.0

0.0

0.3

0.3

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

AM SIN IDENTIFICAR

2.1 10.6 8.0

7.7

7.7

6.8

7.2

7.7

3.6

0.8

1.0

0.8

0.8

2.5

0.9

0.8

0.6

1.8

2.0

2.5

1.4

1.6

2.5

3.3

1.0

2.1

2.6

2.2

3.3

2.0

SUBTOTAL AM

41.5 36.5 36.0 38.5 38.5 43.2 39.2

53.8 53.3 47.7 39.6 33.1 29.3 42.5

24.3 21.5 21.2 24.8 26.6 26.6 24.0

26.9 28.7 23.0 21.2 29.8 32.9 26.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

33.0 31.2

Prom. emite

1.2
0.1
2.9
0.1
1.1
2.0
0.7
2.3
11.0
2.0
0.7
0.6
0.5
0.6
0.0
0.9
0.1
0.2
0.0
1.5
0.0
0.1
1.8
0.1
0.0
3.3

33.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE SHARE POR HORAS - FM SABADO Y DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

88.3 LACOSTA

2.1

4.7

4.0

2.6

2.6

2.3

3.0

1.3

1.5

0.4

0.5

1.6

2.0

1.2

2.0

1.6

1.2

1.5

1.3

1.8

1.6

1.2

0.0

0.8

1.0

1.1

2.6

1.1

1.7

1.3

90.3 OLDIES

3.2

3.5

4.0

2.6

2.6

2.3

3.0

0.0

0.7

1.2

2.4

2.7

3.3

1.7

3.5

3.9

4.2

3.5

3.0

3.2

3.6

3.7

1.9

3.3

3.8

3.2

6.6

3.7

3.0

3.0

91.1 RADIOFUTURA

3.2

3.5

2.0

2.6

2.6

0.0

2.3

0.0

0.7

1.7

1.2

1.8

2.0

1.2

1.3

1.0

3.6

3.8

3.9

3.6

2.9

3.3

3.2

4.1

5.8

5.3

6.6

4.7

2.8

2.9

91.9 DISNEY

0.0

3.5

2.0

2.6

2.6

4.5

2.5

1.3

2.9

3.3

5.1

6.9

6.9

4.4

7.5

8.7

6.9

6.5

5.6

5.0

6.7

4.5

5.1

6.6

7.7

3.2

0.0

4.5

4.5

5.2

92.5 CONCIERTO URBANA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

1.0

1.2

1.2

0.6

0.9

0.8

0.6

0.9

1.0

1.4

0.9

1.2

0.6

0.0

0.0

0.0

0.0

0.3

0.5

0.6

93.1 INOLVIDABLE

2.1

1.2

0.0

0.0

0.0

0.0

0.6

0.0

1.5

3.7

4.1

3.5

3.1

2.7

4.6

6.0

7.5

5.9

3.6

3.6

5.2

3.7

6.4

8.2

4.8

5.3

1.3

4.9

3.3

4.3

93.9 OCEANO

0.0

0.0

0.0

0.0

0.0

2.3

0.4

1.3

1.5

4.6

5.6

4.5

4.7

3.7

5.0

4.5

5.1

4.7

4.3

4.3

4.6

4.9

3.2

4.9

2.9

2.1

1.3

3.2

3.0

3.9

94.7 E. DEL SUR

1.1

1.2

0.0

0.0

0.0

0.0

0.4

0.0

0.0

0.8

0.5

0.4

0.4

0.4

0.0

0.3

0.3

0.0

0.0

0.0

0.1

0.8

1.9

0.8

1.0

1.1

1.3

1.1

0.5

0.5

95.5 DEL PLATA

4.3

3.5

2.0

5.1

5.1

4.5

4.1

1.3

1.5

2.5

2.4

2.2

2.4

2.0

2.4

2.9

2.4

2.9

3.3

2.2

2.7

1.6

2.5

3.3

3.8

2.1

1.3

2.5

2.8

2.4

96.3 ALFA

1.1

1.2

2.0

0.0

0.0

0.0

0.7

0.0

0.0

0.0

0.7

0.8

1.0

0.4

1.1

1.0

0.6

0.3

0.0

0.0

0.5

0.0

0.0

0.0

1.9

1.1

0.0

0.5

0.5

0.5

97.1 BABEL

1.1

1.2

2.0

2.6

0.0

0.0

1.1

0.0

0.0

0.4

0.7

1.0

1.4

0.6

0.9

1.0

0.6

0.6

0.7

0.4

0.7

0.4

0.6

0.8

1.0

1.1

1.3

0.9

0.8

0.7

97.9 M24

0.0

0.0

0.0

0.0

0.0

0.0

0.0

2.6

3.6

6.2

5.6

4.9

5.1

4.7

5.0

4.2

3.0

2.9

2.6

2.9

3.4

3.7

4.5

4.1

1.9

0.0

0.0

2.4

2.6

3.5

98.7 DIAMANTE

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.4

0.2

0.2

0.2

0.2

0.2

0.3

0.0

0.0

0.0

0.4

0.1

0.4

0.6

0.8

1.0

1.1

1.3

0.9

0.3

0.4

99.5 DEL SOL

1.1

1.2

2.0

0.0

0.0

2.3

1.1

2.6

0.7

0.0

0.0

0.2

0.4

0.6

0.2

0.5

0.3

0.3

0.3

0.4

0.3

0.8

1.9

1.6

1.9

2.1

0.0

1.4

0.9

0.8

100.3 AIRE

12.8 11.8 16.0 15.4 12.8 6.8 12.6

10.3 7.3

5.8

6.8

9.2 10.8 8.4

13.4 12.6 14.0 11.5 11.2 12.9 12.6

11.4

7.0

9.0 14.4 16.0 19.7 12.9

11.6 11.3

101.3 VOZ DE LA ESPERANZA

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.6

0.6

0.2

0.4

0.3

0.3

0.3

0.3

0.0

0.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.2

101.9 AZUL

0.0

0.0

0.0

0.0

0.0

2.3

0.4

0.0

0.0

0.8

1.7

1.6

1.4

0.9

1.8

2.1

2.1

2.1

3.9

2.9

2.5

3.3

4.5

3.3

2.9

2.1

0.0

2.7

1.6

2.0

102.9 TOTAL

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.3

2.2

2.1

1.5

0.8

0.8

1.4

0.9

0.8

1.8

2.9

3.6

4.0

2.3

4.1

5.1

2.5

1.0

0.0

0.0

2.1

1.5

2.0

103.7 LATINA

5.3

4.7

6.0

7.7

7.7

4.5

6.0

5.1

2.2

2.1

2.9

4.1

4.9

3.6

4.8

5.5

5.4

4.7

5.3

4.0

4.9

4.5

5.7

5.7

5.8

4.3

5.3

5.2

4.9

4.6

104.3 RADIOCERO

4.3

4.7

4.0

5.1

5.1

4.5

4.6

2.6

3.6

2.1

2.4

2.7

2.2

2.6

2.6

2.9

2.1

2.7

2.3

2.5

2.5

2.4

1.9

1.6

2.9

3.2

1.3

2.2

3.0

2.4

104.9 METROPOLIS

6.4

7.1

8.0

5.1

5.1

2.3

5.7

2.6

2.9

1.7

2.9

3.1

2.9

2.7

3.1

3.9

2.4

2.4

3.6

3.6

3.2

4.5

5.1

3.3

3.8

4.3

3.9

4.2

3.9

3.3

105.9 GALAXIA

1.1

1.2

0.0

0.0

0.0

4.5

1.1

5.1

3.6

3.7

3.4

3.1

3.3

3.7

3.3

2.6

2.7

2.7

2.3

2.2

2.6

2.4

1.9

0.8

0.0

1.1

2.6

1.5

2.2

2.6

106.7 LA LEY

5.3

5.9

6.0

5.1

7.7

4.5

5.8

2.6

1.5

2.1

2.7

3.3

3.9

2.7

4.2

3.9

4.5

2.9

3.3

4.0

3.8

4.1

3.2

5.7

5.8

7.4

5.3

5.2

4.4

3.9

OTRAS FM

2.1

2.4

4.0

5.1

7.7

6.8

4.7

3.8

3.6

2.9

2.2

2.0

1.6

2.7

2.0

2.1

2.4

2.4

2.3

1.1

2.0

0.8

1.9

1.6

1.9

2.1

2.6

1.8

2.8

2.2

ZAPPING EN FM

1.1

0.0

0.0

0.0

0.0

0.0

0.2

0.0

0.7

0.0

0.2

0.8

1.2

0.5

1.3

1.6

1.2

2.1

2.3

1.8

1.7

1.6

0.6

0.8

0.0

0.0

1.3

0.7

0.8

1.0

FM SIN IDENTIFICAR

1.1

1.2

0.0

0.0

0.0

2.3

0.8

2.6

4.4

3.3

3.4

3.7

3.1

3.4

3.3

3.4

3.9

4.7

3.3

5.4

4.0

3.7

1.9

3.3

1.9

1.1

1.3

2.2

2.6

3.2

SUBTOTAL FM

58.5 63.5 64.0 61.5 61.5 56.8 61.0

46.2 46.7 52.3 60.4 66.9 70.7 57.2

75.7 78.5 78.8 75.2 73.4 73.4 75.8

73.1 71.3 77.0 78.8 70.2 67.1 72.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

66.7 68.6

Prom. emite

1.7
3.0
2.8
4.5
0.5
4.0
3.0
0.5
2.8
0.5
0.8
2.6
0.4
0.9
11.6
0.1
1.6
1.5
4.9
3.0
3.9
2.2
4.4
2.8
0.8
2.6

67.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE AUDIENCIA POR HORAS - AM LUNES A DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

CX4 RURAL

5963

5366

5813

2087

2236

1789

3876

3578

2087

5068

5664

4783

3966

4191

1394

1322

5191

5751

7485

3802

4157

1086

532

1595

1595

2659

3722

1865

3522

3404

CX6 CLSICA

745

745

745

745

745

621

745

745

1043

2087

1793

1768

1364

1714

1322

639

627

590

559

909

543

532

532

532

356

812

876

CX8 SARANDI

4025

2236

1789

1043

1043

2534

2112

15204

31452

37862

43079

38536

30972

32851

28234

20905

17133

15998

14599

9616

17747

8418

6779

3123

2592

3655

4221

4798

14377

18465

CX10 CONTINENTE

298

297

303

150

342

357

627

590

447

394

475

1030

1030

422

242

322

CX12 ORIENTAL

3578

2087

1043

1043

1491

1540

1491

3578

5813

7304

6729

5127

5007

5575

4970

4626

4605

6153

6708

5439

5702

3622

2625

2093

3689

4752

3747

3933

4731

CX14 EL ESPECTADOR

9540

8198

2236

3329

5963

9093

8198

10434

9845

5964

8250

7818

6358

7334

6853

5159

2571

6016

3054

3588

4685

3689

6280

8939

5039

5658

6435

CX16 CARVE

1789

1342

2534

2540

1768

1662

1714

1344

1636

3091

3574

4249

2601

5227

1030

1562

1562

2093

1562

2173

1609

2145

CX18 SPORT 890

2534

1789

1789

1789

1491

745

1689

3279

4770

11180

12372

14638

17254

10582

18270

14590

18054

14701

15476

14646

15956

10997

10467

6280

5715

7277

5150

7648

8969

11395

CX20 MONTECARLO

8025

18782

38905

51725

62905

68195

67992

51417

59209

42117

35939

30136

26315

23928

36274

18871

14123

13624

12561

13591

13658

14405

27530

34032

12968

10733

8497

5515

4472

5963

CX22 UNIVERSAL

298

50

2981

4025

7751

7017

6644

4736

6215

3648

3705

6658

11228

13970

7571

14247

8206

3655

3655

2558

1528

5642

4500

5983

CX24 RADIO 1010 AM

1789

298

1789

1043

1789

3428

3432

5912

2899

4822

6314

6187

6010

6119

6486

5990

3122

3622

1562

532

532

532

1650

2709

3513

1342

1342

1043

1793

2072

1265

3108

2325

1636

1621

1585

447

1787

475

498

1562

1562

2093

1030

1203

1064

1418

CX28 IMPARCIAL

745

745

2236

2236

2236

6112

2385

4323

2087

2087

1789

748

1839

997

994

995

447

572

532

1064

266

1265

892

CX30 NACIONAL

1789

2534

1491

1491

298

298

1317

2087

2087

1342

1342

2090

2072

1836

641

342

639

627

995

1565

801

1018

170

1031

936

745

745

1491

1495

1465

990

697

661

639

627

590

559

629

405

540

6112

4770

3727

2981

2534

1789

3652

3876

7155

5664

4174

5972

4698

5256

3805

3648

3197

3135

2950

2796

3255

2716

2625

2625

4786

5318

5849

3987

4038

4166

CX26 RADIO URUGUAY

CX32 RADIOMUNDO
CX36 CENTENARIO
CX38 EMISORA DEL SUR
CX40 FENIX
CX42 C. DE MDEO.

745

1491

745

1342

1639

1339

1217

320

342

357

170

532

532

532

266

413

551

745

745

745

373

745

1789

1789

1342

2072

1289

2034

1664

2558

1621

2175

2124

2029

1086

1030

1030

532

532

532

790

1120

1370

661

110

532

532

177

134

178

748

732

247

CX44 AM LIBRE

298

298

596

298

8348

9093

3155

7155

3130

2981

3428

2090

1036

3303

627

590

203

475

532

498

251

1728

1252

CX46 AMERICA

745

748

732

371

697

1984

1918

1254

1180

559

1265

543

91

432

576

CX48 CRISTAL

745

745

298

297

348

320

405

447

195

136

181

3876

2832

2534

2236

1789

4025

2882

2087

4174

7155

8198

8800

8287

6450

6536

5675

4908

6745

6558

5589

5954

5158

3689

4221

6280

4685

4153

4703

4956

5784
313

CX58 CLARIN
OTRAS AM

745

745

298

297

248

320

342

532

532

532

532

532

443

231

ZAPPING EN AM

745

745

745

745

497

745

745

1043

745

748

732

793

697

661

997

994

1770

1118

1040

543

1064

532

532

445

694

759

AM SIN IDENTIFICAR

1342

4919

7900

6112

6112

3876

5043

6261

6708

8049

6410

5675

6341

6574

4766

4331

4551

5967

7738

5365

5453

6788

6247

5183

3157

4719

3123

4870

5485

5632

SUBTOTAL AM

52768

45911

37117

25788

28769

38607

38160

70060

126554

157559

180962

183343

169195

147946

152744

122838

117934

111790

116894

103529

120955

87896

66124

53832

49813

58119

59815

62600

92415

110500

TOTAL DE LA HORA

99127

83326

60967

44570

48744

64693

66904

124467

241929

381154

515907

576208

565562

400871

527919

488330

487289

499998

496605

469495

494939

407088

298971

220611

188279

165184

138136

236378

299773

377396

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite
3522
812
14377
242
3933
6467
2145
8969
27530
4500
3422
1502
1265
1031
405
4038
413
1345
200
1728
432
136
5000
231
694
5485

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE AUDIENCIA POR HORAS - FM LUNES A DOMINGO


20 a 21

21 a 22

22 a 23

23 a 24

Promedio

7762

7339

6545

6226

6929

7267

7011

7400

4786

4752

5284

3689

3123

4839

4111

5257

9048

16973

17025

18430

16322

16622

12969

16390

12964

8407

6779

5183

3622

4618

6929

8415

10789

91.1 RADIOFUTURA

2385

1640

1043

1043

1789

1491

1565

1491

5515

6410

8944

12395

14753

8251

13768

12607

14518

16690

15476

12856

14319

11946

11531

10467

10434

8340

6213

9822

8489

10798

91.9 DISNEY

2981

3876

1789

1789

1789

2087

2385

4025

11627

17291

29365

37319

36256

22647

40858

45655

40189

33163

31069

28624

36593

24778

22065

13557

13026

9471

5318

14703

19082

24648

745

1789

3428

3278

4018

2210

4069

4331

3912

2356

2984

2906

3426

3054

3157

2127

1064

1567

1801

2401

93.1 INOLVIDABLE

1342

1043

398

4323

12372

27428

32267

32688

18179

26937

29676

33231

34309

31002

29633

30798

24372

19871

17213

14721

9936

4221

15056

16108

21344

93.9 OCEANO

1491

1491

1491

1491

1491

1789

1540

4025

9540

44272

55302

57679

51229

37008

50572

44818

43800

44751

43611

44507

45343

31772

17912

9902

6280

3655

3689

12202

24023

31518

94,7 E. DEL SUR

298

298

99

596

596

1342

607

524

342

357

559

210

2036

1495

1562

1030

1030

1030

1364

549

699

95.5 DEL PLATA

1938

1640

1043

596

596

596

1068

298

2087

5515

11925

18223

20487

9756

18158

18304

20123

19349

17027

15543

18084

12220

8906

5183

5183

3655

2093

6207

8779

11349

96.3 ALFA

298

298

298

149

1491

2385

2684

2982

1590

2996

2689

3272

3502

2950

2796

3034

2173

1595

532

1528

498

1054

1457

1893

97.1 BABEL

298

298

298

298

199

298

894

1486

2124

800

1282

1366

715

1362

1399

1565

1282

1018

1030

1030

1030

498

498

851

783

978

97.9 M24

1491

745

745

745

1491

1491

1118

3578

3727

10434

16546

19393

18144

11970

14338

10755

9967

10572

9727

9167

10754

7532

6146

3023

1528

532

1595

3393

6809

8706

1789

2534

2540

2501

1561

2411

2325

1279

1881

1770

1565

1872

1018

1562

1562

1030

498

498

1028

1115

1487

98.7 DIAMANTE
99.5 DEL SOL

Prom. 06 a 24 hs

19 a 20

3922

18343

Prom. 24 hs

18 a 19

7429

15376

92.5 CONCIERTO URBANA

Promedio

6116

11180

17 a 18

4323

6857

16 a 17

3279

1789

15 a 16

Promedio

1342

745

14 a 15

11 a 12

1043

1292

13 a 14

08 a 09

671

1043

12 a 13

07 a 08

298

1043

10 a 11

06 a 07

298

1043

09 a 10

Promedio

298

596

05 a 06

596

1640

04 a 05

02 a 03

1193

2385

03 A 04

01 a 02

1342

90.3 OLDIES

00 a 01

88.3 LACOSTA

298

298

298

298

199

596

1043

2236

2236

2540

2804

1909

2411

2667

3554

4129

3355

2124

3040

3122

2558

2060

2060

2060

1064

2154

1826

2368

14012

10434

8348

7006

6708

6112

8770

8348

11180

20571

36669

46866

55509

29857

50903

48795

47485

45680

43258

46842

47161

45886

37918

32068

31934

25553

21831

32532

29580

36516

101.3 VOZ DE LA ESPERANZA

745

745

248

745

1491

2534

3135

4573

2080

4125

2325

2915

2248

1585

1118

2386

543

532

532

1064

532

534

1312

1666

101.9 AZUL

745

1043

298

1491

5217

9540

13267

12845

13843

9367

15106

16618

28078

55236

67398

68443

41813

54318

23163

8374

4153

3123

15522

16750

22234

2534

8348

17142

23403

22124

17327

15146

13824

6976

7259

4929

6811

6593

7732

6920

5049

2026

498

532

2504

6346

8461

103.7 LATINA

3727

1938

1640

1640

3130

2832

2484

4919

12819

17888

31154

36149

36884

23302

36316

34283

31369

28450

28305

23369

30349

22605

13524

10400

9902

9437

7310

12197

17083

21949

104.3 RADIOCERO

2683

2683

1342

1342

1342

2087

1913

4323

8198

12670

14906

19862

16522

12747

17085

17643

15929

18354

17583

15430

17004

12083

12662

5782

4153

4685

4221

7264

9732

12338

104.9 METROPOLIS

7006

5515

2683

2832

2087

1789

3652

2832

6410

10136

22210

24943

25792

15387

26087

27605

22041

21122

17431

15652

21656

16087

16748

12628

8374

7842

6812

11415

13028

16153

105.9 GALAXIA

1043

1043

596

447

4919

8198

13118

18335

20457

18343

13895

16652

12673

12168

12712

12273

9951

12738

9367

7876

3689

2659

2093

1528

4535

7904

10389

106.7 LA LEY

3727

3727

2385

2087

1640

2087

2609

5068

5813

8944

12223

14024

17056

10521

15147

18348

20706

19349

17617

17777

18157

15612

10999

13591

13093

9869

6247

11568

10714

13416

OTRAS FM

596

596

596

596

1640

2385

1068

2385

3727

6559

10882

9701

9752

7168

9852

10006

8613

9837

9323

9169

9467

6925

5749

4187

4719

3655

2060

4549

5563

7061

ZAPPING EN FM

1789

745

745

745

745

745

919

745

1789

2236

1043

1936

3286

1839

4013

4694

3987

5707

6963

6708

5345

5158

2093

1562

1064

1064

1562

2084

2547

3089

FM SIN IDENTIFICAR

1789

1043

1491

2534

1143

7304

13714

23254

18335

23591

24631

18471

22227

18987

19991

20927

21747

19564

20574

18397

14257

9969

7909

7411

5284

10538

12681

16528

SUBTOTAL FM

46657

37415

23850

18782

20720

26831

29042

56942

120294

233134

346720

406305

411675

262512

385515

372148

378100

397050

387229

372227

382045

321702

235970

168341

139530

105503

77789

174806

212101

273121

TOTAL DE LA HORA

99127

83326

60967

44570

48744

64693

66904

124467

241929

381154

515907

576208

565562

400871

527919

488330

487289

499998

496605

469495

494939

407088

298971

220611

188279

165184

138136

236378

299773

377396

100.3 AIRE

102.9 TOTAL

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite
4111
8415
8489
19082
1801
19329
24023
549
8779
1457
783
6809
1673
1826
29580
1312
16750
6346
17083
9732
13028
7904
10714
5563
2547
12681

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE AUDIENCIA POR HORAS - AM LUNES A VIERNES


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

CX4 RURAL

6261

6261

7304

2087

3130

2087

4522

4174

2087

6261

6261

6281

5127

5032

1951

1851

6266

7022

9912

4697

5283

1521

744

2233

2233

3722

5211

2611

4362

4309

CX6 CLSICA

1043

1043

1043

1043

1043

870

1043

1043

1043

2087

2094

2051

1560

1951

1851

895

878

826

783

1197

761

744

744

744

499

1032

1086

CX8 SARANDI

5217

3130

2087

1043

1043

3130

2609

18782

38607

45911

51129

43965

34863

38876

34144

25919

21485

19310

18173

10961

21665

9126

6700

2978

2233

3722

5211

4995

17036

21846

CX10 CONTINENTE

878

826

284

744

744

248

133

177

CX12 ORIENTAL

4174

2087

1043

1043

2087

1739

2087

4174

7304

9391

9421

7178

6592

7804

6480

4476

4389

5782

6263

5866

5324

2978

2978

2233

4467

5956

3989

4547

5482

CX14 EL ESPECTADOR

10434

11478

3130

4174

8348

11478

9391

10434

8374

4102

8688

7804

5554

6266

7022

4956

2349

5659

2282

2233

4467

4467

6700

10422

5095

5904

6481

CX16 CARVE

2087

1043

3130

3140

2051

1909

1951

926

1790

1755

3304

4697

2404

5324

744

1489

1489

2233

1489

2128

1610

2147

CX18 SPORT 890

3130

2087

2087

2087

2087

1043

2087

4174

6261

13565

13565

16749

19482

12299

22437

18514

23275

14921

14869

14875

18149

11408

11167

6700

5211

6700

3722

7485

10005

12644

CX20 MONTECARLO

13565

10434

9391

5217

4174

6261

8174

20869

42781

51129

58433

63854

64600

50277

54630

38879

35808

29843

28911

26618

35782

19774

14889

14889

13400

14145

15634

15455

27422

33838

CX22 UNIVERSAL

4174

5217

8348

7328

7178

5374

7804

4628

2686

2633

4956

7046

4959

5324

5211

3722

3722

1489

744

3369

3425

4567

2087

348

2087

1043

2087

3130

3140

6152

2940

5853

7406

7162

7900

7434

7829

7264

3042

2978

1489

744

744

744

1624

3044

3943

1043

1043

1043

2094

2051

1212

3902

2777

1790

1755

1652

1980

1489

1489

2233

744

993

1046

1395

CX28 IMPARCIAL

1043

1043

3130

3130

3130

7304

3130

5217

2087

2087

2087

1047

2087

895

878

826

433

744

1489

372

1506

964

CX30 NACIONAL

2087

3130

2087

2087

1565

2087

2087

1043

1043

2094

2051

1734

895

878

826

1566

694

761

127

1030

852

1043

1043

2087

2094

2051

1386

976

926

895

878

826

783

881

567

756

7304

6261

5217

4174

3130

2087

4695

4174

8348

6261

4174

6281

6152

5898

4878

4628

4476

4389

4130

3914

4403

3803

2978

2978

6700

7445

8189

5349

5086

5216

CX24 RADIO 1010 AM


CX26 RADIO URUGUAY

CX32 RADIOMUNDO
CX36 CENTENARIO
CX38 EMISORA DEL SUR

1043

2087

1043

1043

1047

1025

1215

744

744

744

372

397

529

1043

1043

1043

522

1043

2087

2087

1047

2051

1386

1951

1851

3581

1755

2478

2349

2328

1521

744

744

744

744

744

874

1277

1529

CX42 C. DE MDEO.

1047

1025

345

926

154

744

744

248

187

249

CX44 AM LIBRE

10434

11478

3652

8348

3130

2087

3130

2094

1025

3302

878

826

284

744

124

1841

1237

CX46 AMERICA

1043

1047

1025

519

976

2777

2686

1755

1652

783

1771

761

127

604

806

CX48 CRISTAL

1043

1043

348

87

116

4174

3130

3130

3130

2087

5217

3478

2087

4174

6261

7304

7328

8203

5893

7804

5554

5371

7900

5782

4697

6185

4563

4467

5211

6700

4467

3722

4855

5103

5644

242

323

CX40 FENIX

CX58 CLARIN
OTRAS AM

1043

1043

348

744

744

744

744

744

620

ZAPPING EN AM

1043

1043

1043

1043

696

1043

1043

1043

1043

1047

1025

1041

976

926

895

878

2478

1566

1286

761

1489

744

744

623

912

983

AM SIN IDENTIFICAR

1043

3130

9391

7304

7304

4174

5391

6261

7304

10434

7304

6281

7178

7460

4878

4628

5371

5266

7434

3132

5118

6845

5956

4467

3722

5211

2978

4863

5708

5814

SUBTOTAL AM

58433

52172

44868

30260

34434

46955

44520

81388

147125

176341

191993

192609

177393

161142

165842

135151

131594

115860

120600

101776

128471

79855

63279

55835

55090

62535

67002

63933

99516

117848

RATING GRAL. DE LA HORA

103301

84519

65737

46955

53215

73041

71128

142951

284859

439288

564501

616559

596779

440823

556059

523942

532641

547701

546831

506532

535618

424373

321608

230039

198027

171971

146659

248780

324087

408407

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite
4362
1032
17036
133
4547
6747
2147
10005
27422
3425
3845
1477
1506
1030
567
5086
397
1533
280
1841
604
87
5103
242
912
5708

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE AUDIENCIA POR HORAS - FM LUNES A VIERNES


19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

6829

7406

7162

6144

7434

7046

7003

8366

6700

5956

6700

4467

2978

5861

4212

5558

9519

16584

16662

18799

16677

18173

12526

16570

12168

9678

6700

4467

2978

2978

6495

8407

10861

91.1 RADIOFUTURA

2087

1043

1043

1043

2087

2087

1565

2087

7304

7304

10434

13608

16406

9524

16584

15737

14323

16677

14869

11743

14989

11408

12656

11167

10422

8189

5211

9842

8980

11452

91.9 DISNEY

4174

4174

2087

2087

2087

2087

2783

5217

14608

20869

32347

37684

35889

24436

41948

48136

44760

35109

33867

31316

39189

27379

25312

13400

12656

11167

7445

16226

20658

26617

1043

2087

3130

2094

3076

1905

3902

4628

4476

1755

2478

1566

3134

2282

3722

2978

1489

1745

1696

2262

93.1 INOLVIDABLE

1043

1043

348

5217

13565

31303

37684

38965

21122

28291

30548

34017

37742

37171

35230

33833

28139

20845

17123

17123

10422

5211

16477

17945

23811

93.9 OCEANO

38286

Prom. 06 a 24 hs

18 a 19

Promedio

3811

18457

17 a 18

6152

15702

16 a 17

5234

11478

15 a 16

5217

8348

14 a 15

4174

2087

13 a 14

1043

1043

12 a 13

1043

1043

92.5 CONCIERTO URBANA

Promedio

08 a 09

174

1043

11 a 12

07 a 08

1043

10 a 11

06 a 07

1043

09 a 10

Promedio

05 a 06

1043

04 a 05

02 a 03

2087

03 A 04

01 a 02

1043

90.3 OLDIES

00 a 01

88.3 LACOSTA

2087

2087

2087

2087

2087

2087

2087

5217

12521

57389

67824

71182

61524

45943

60484

54616

52817

54419

53692

54803

55138

36505

21589

9678

6700

3722

4467

13777

29236

94.7 E. DEL SUR

1047

174

783

130

1521

1489

744

744

744

874

295

393

95.5 DEL PLATA

1043

1043

1043

522

2087

5217

12521

20936

23584

10724

20486

20365

24170

21943

18173

18007

20524

14450

9678

4467

4467

3722

2233

6503

9568

12584

96.3 ALFA

2087

2087

2094

2051

1386

1951

1851

3581

4389

4130

3914

3303

3042

2233

744

744

1127

1454

1939

97.1 BABEL

878

826

1566

545

761

744

744

744

499

261

348

2087

1043

1043

1043

2087

2087

1565

4174

3130

8348

13565

16749

14356

10053

9755

7406

8952

9655

9086

7829

8781

4563

3722

744

744

744

2233

2125

5631

6986

2087

3130

3140

3076

1906

2927

2777

1790

2633

2478

1566

2362

761

1489

1489

744

747

1254

1672

97.9 M24
98.7 DIAMANTE
99.5 DEL SOL

1043

3130

3130

3140

3076

2253

2927

2777

4476

5266

4130

2349

3654

3042

1489

1489

1489

1489

1489

1748

1914

2552

100.3 AIRE

14608

10434

8348

7304

7304

7304

9217

8348

11478

22956

39651

46059

54346

30473

43899

45359

42969

43886

41301

43059

43412

45631

45412

37223

34245

25312

20101

34654

29439

36180

101.3 VOZ DE LA ESPERANZA

1043

1043

348

1043

2087

3130

3140

5127

2421

4878

2777

3581

2633

1652

1566

2848

761

744

744

1489

744

747

1591

2005

101.9 AZUL

1043

1043

348

2087

7304

12521

15652

14655

16406

11438

17560

19440

35808

73729

87559

90816

54152

70729

27545

8934

3722

2978

18985

21230

28191

3130

10434

21912

30260

29310

22559

19601

17560

8331

7162

1755

3304

2349

6743

3042

1489

744

744

1003

6837

9116

103.7 LATINA

3130

1043

1043

1043

3130

3130

2087

5217

16695

22956

38607

41872

41016

27727

40973

37953

34913

31598

30563

25835

33639

24337

12656

9678

9678

10422

7445

12369

18956

24579

104.3 RADIOCERO

2087

2087

1043

1043

1043

2087

1565

5217

9391

15652

16695

21983

18457

14566

18535

19440

18799

21065

20651

17224

19286

12929

15634

6700

3722

4467

5211

8111

10882

13987

104.9 METROPOLIS

7304

5217

2087

3130

2087

2087

3652

3130

7304

12521

26086

28263

29736

17840

30242

31474

26856

25454

18173

15658

24643

15210

17867

14889

8934

8189

7445

12089

14556

18191

105.9 GALAXIA

1043

1043

348

5217

9391

14608

19825

21983

18457

14914

16584

12960

12533

13166

13216

10178

13106

9126

8934

4467

3722

2233

744

4871

8310

10964

106.7 LA LEY

3130

3130

2087

2087

1043

2087

2261

6261

7304

10434

12521

12561

15381

10744

12682

18514

21485

21943

18999

18007

18605

15210

11911

14145

14145

8934

5956

11717

10832

13688
7197

102.9 TOTAL

OTRAS FM

1043

2087

522

2087

3130

6261

11478

9421

10254

7105

9755

10183

8057

9655

9086

10961

9616

8366

5956

4467

5211

3722

1489

4868

5528

ZAPPING EN FM

2087

1043

1043

1043

1043

1043

1217

1043

2087

3130

1043

1047

2051

1734

2927

3703

3581

4389

5782

6263

4441

4563

2233

1489

1489

1489

1489

2125

2379

2767

FM SIN IDENTIFICAR

2087

1043

2087

3130

1391

9391

16695

29216

19825

25123

27686

21323

24389

20365

21485

21065

24781

18007

21682

19774

17867

11167

9678

9678

6700

12477

14218

18494

SUBTOTAL FM

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

RATING GRAL. DE LA HORA

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite
4212
8407
8980
20658
1696
21534
29236
295
9568
1454
261
5631
1880
1914
29439
1591
21230
6837
18956
10882
14556
8310
10832
5528
2379
14218

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE AUDIENCIA POR HORAS - AM SABADO Y DOMINGO


00 a 01

01 a 02

02 a 03

03 A 04

04 a 05

05 a 06

Promedio

06 a 07

07 a 08

08 a 09

09 a 10

10 a 11

11 a 12

Promedio

12 a 13

13 a 14

14 a 15

15 a 16

16 a 17

17 a 18

Promedio

18 a 19

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

Prom. 06 a 24 hs

5217

3130

2087

2087

1043

2261

2087

2087

2087

4174

1040

1062

2089

2501

2573

1416

1564

1342

1423

1144

CX6 CLSICA

1043

2087

1040

1062

872

1121

187

265

353

CX8 SARANDI

1043

1043

1043

1043

1043

870

6261

13565

17738

22956

24963

21243

17787

13458

8369

6253

7718

5665

6256

7953

6646

6975

3487

3487

3487

1744

4304

7729

10015

CX4 RURAL

CX10 CONTINENTE

1043

1040

1062

524

1196

1251

1564

668

1662

1744

1744

858

513

684

CX12 ORIENTAL

2087

2087

1043

1043

1043

2087

2087

2087

1043

1196

5002

5145

7081

7820

4374

6646

5231

1744

1744

1744

1744

3142

2401

2853

CX14 EL ESPECTADOR

7304

1217

3130

5217

10434

13521

10621

7154

7850

8369

10004

6431

5665

3128

6908

4985

6975

5231

1744

5231

5231

4899

5045

6320
2142

CX16 CARVE

1043

2087

1043

1040

1062

1046

1121

2391

1251

6431

4249

3128

3095

4985

1744

1744

1744

1744

1744

2284

1606

CX18 SPORT 890

1043

1043

1043

1043

696

1043

1043

5217

9391

9361

11683

6290

7850

4782

5002

14149

16994

14075

10476

9969

8719

5231

6975

8719

8719

8055

6379

8274

CX20 MONTECARLO

11478

11478

6261

6261

5217

5217

7652

13565

29216

53215

74084

79048

76474

54267

70654

50211

36265

30871

19826

17203

37505

16615

12206

10462

10462

12206

8719

11778

27801

34517

CX22 UNIVERSAL

1043

174

1043

6261

6241

5311

3143

2243

1196

6253

16722

26907

31278

14100

36554

15693

3487

3487

5231

3487

11323

7185

9522

CX24 RADIO 1010 AM

1043

174

1043

1043

1043

4174

4160

5311

2796

2243

3587

3752

1286

2832

3128

2805

3323

5231

1744

1716

1873

2439

CX26 RADIO URUGUAY

2087

2087

1043

1040

2124

1397

1121

1196

1251

1286

1416

1564

1306

1662

1744

1744

1744

1744

1744

1730

1108

1478

CX28 IMPARCIAL

3130

522

2087

2087

2087

1043

1217

1251

1286

1416

1564

919

665

712

CX30 NACIONAL

1043

1043

1043

1043

696

2087

2087

2087

2087

2080

2124

2092

2243

1196

1416

1564

1070

1662

277

1034

1146

3130

1043

1043

1043

1043

3130

4174

4174

4174

5201

1062

3652

1121

1196

386

1744

1744

581

1416

1540

CX38 EMISORA DEL SUR

2087

3120

2124

1222

1121

1196

1251

595

454

606

CX40 FENIX

1043

1043

2080

2124

1049

2243

1196

1286

1416

1564

1284

1744

1744

581

728

971

CX42 C. DE MDEO.

CX44 AM LIBRE

1043

1043

2087

1043

3130

3130

1913

4174

3130

5217

4174

2080

1062

3306

1662

1744

568

1447

1291

CX46 AMERICA

CX48 CRISTAL

1043

1040

347

1121

1416

1564

684

258

344

3130

2087

1043

1043

1043

1391

2087

4174

9391

10434

12481

8497

7845

3364

5978

3752

3859

8497

7820

5375

6646

1744

1744

5231

5231

5231

4324

4590

6134

OTRAS AM

1043

1040

1121

1196

204

289

ZAPPING EN AM

1043

174

1251

1286

423

149

199

AM SIN IDENTIFICAR

2087

9391

4174

3130

3130

3130

4174

6261

5217

2087

4174

4160

4249

4358

4486

3587

2501

7718

8497

10947

6289

6646

6975

6975

1744

3487

3487

4886

4927

5178

SUBTOTAL AM

38607

30260

17738

14608

14608

17738

22260

41738

75128

110605

153386

160177

148699

114955

120000

92054

83785

101617

107630

107910

102166

107999

73236

48824

36618

47080

41849

59268

74662

92130

RATING GRAL. DE LA HORA

88692

80345

49042

38607

37564

43824

56346

78258

134604

235817

394420

475331

487519

300992

457570

399300

373908

380742

371039

376902

393244

363875

242377

197040

163909

148216

116829

205374

238989

299870

CX32 RADIOMUNDO
CX36 CENTENARIO

CX58 CLARIN

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite
1423
265
7729
513
2401
5765
2142
6379
27801
7185
2365
1564
665
1034
0
1416
454
874
0
1447
0
258
4743
204
149
4927

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RESUMEN DE AUDIENCIA POR HORAS - FM SABADO Y DOMINGO


08 a 09

10 a 11

11 a 12

Promedio

12 a 13

19 a 20

20 a 21

21 a 22

22 a 23

23 a 24

Promedio

Prom. 24 hs

2087

1043

2087

8321

10621

4200

10093

7173

5002

6431

5665

7820

7031

4985

1744

1744

1744

3487

2284

3857

4505

1043

3130

10434

14562

18056

7871

17944

17933

17507

15436

12746

14075

15940

14954

5231

6975

6975

5231

8719

8014

8435

10608

91.1 RADIOFUTURA

3130

3130

1043

1043

1043

1565

1043

4174

5217

9361

10621

5069

6729

4782

15006

16722

16994

15639

12645

13292

8719

8719

10462

8719

8719

9771

7263

9162

91.9 DISNEY

3130

1043

1043

1043

2087

1391

1043

4174

8348

21912

36404

37175

18176

38131

39452

28762

28298

24075

21895

30102

18277

13950

13950

13950

5231

10893

15141

19724

92.5 CONCIERTO URBANA

1043

4174

6241

6373

2972

4486

3587

2501

3859

4249

6256

4156

4985

1744

1121

2062

2750

2087

1043

522

2087

9391

17738

18722

16994

10822

23551

27497

31263

25726

15578

15639

23209

14954

17437

17437

8719

8719

1744

11501

11514

15178

93.9 OCEANO

Prom. 06 a 24 hs

07 a 08

1043

1913

18 a 19

06 a 07

1913

1043

93.1 INOLVIDABLE

Promedio

Promedio

1043

1043

17 a 18

05 a 06

1043

1043

16 a 17

04 a 05

1043

2087

15 a 16

03 A 04

2087

3130

14 a 15

02 a 03

4174

3130

13 a 14

01 a 02

2087

90.3 OLDIES

09 a 10

00 a 01

88.3 LACOSTA

1043

174

1043

2087

11478

23999

23923

25491

14670

25794

20324

21259

20581

18410

18767

20856

19938

8719

10462

5231

3487

1744

8264

10991

14597

94.7 E. DEL SUR

1043

1043

348

2087

2087

2080

2124

1396

1196

1251

408

3323

5231

1744

1744

1744

1744

2588

1185

1464

95.5 DEL PLATA

4174

3130

1043

2087

2087

2087

2435

1043

2087

6261

10434

11441

12746

7335

12336

13151

10004

12863

14162

9383

11983

6646

6975

6975

6975

3487

1744

5467

6805

8262

96.3 ALFA

1043

1043

1043

522

3130

4160

5311

2100

5607

4782

2501

1286

2363

3487

1744

872

1464

1778

97.1 BABEL

1043

1043

1043

1043

696

1043

3130

5201

7435

2802

4486

4782

2501

2573

2832

1564

3123

1662

1744

1744

1744

1744

1744

1730

2088

2552

97.9 M24

2087

5217

15652

23999

26003

27615

16762

25794

19128

12505

12863

11329

12511

15689

14954

12206

8719

3487

6561

9753

13004

98.7 DIAMANTE

1043

1043

1040

1062

698

1121

1196

1564

647

1662

1744

1744

1744

1744

1744

1730

769

1025

99.5 DEL SOL

1043

1043

1043

1043

696

2087

1043

1040

2124

1049

1121

2391

1251

1286

1416

1564

1505

3323

5231

3487

3487

3487

3169

1605

1908

100.3 AIRE

12521

10434

8348

6261

5217

3130

7652

8348

10434

14608

29216

48885

58417

28318

68411

57384

58775

50165

48150

56301

56531

46523

19181

19181

26156

26156

26156

27225

29932

37358

101.3 VOZ DE LA ESPERANZA

1043

3120

3186

1225

2243

1196

1251

1286

1416

1232

614

819

101.9 AZUL

1043

174

2087

7304

8321

7435

4191

8972

9564

8754

9004

16994

12511

10967

13292

12206

6975

5231

3487

6865

5549

7341

102.9 TOTAL

1043

3130

5217

6261

4160

4249

4010

4486

3587

7503

12863

15578

17203

10203

16615

13950

5231

1744

6257

5118

6823

103.7 LATINA

5217

4174

3130

3130

3130

2087

3478

4174

3130

5217

12521

21842

26553

12240

24673

25106

22509

20581

22659

17203

22122

18277

15693

12206

10462

6975

6975

11765

12401

15375

104.3 RADIOCERO

4174

4174

2087

2087

2087

2087

2783

2087

5217

5217

10434

14562

11683

8200

13458

13151

8754

11577

9913

10947

11300

9969

5231

3487

5231

5231

1744

5149

6858

8216

104.9 METROPOLIS

6261

6261

4174

2087

2087

1043

3652

2087

4174

4174

12521

16642

15932

9255

15701

17933

10004

10290

15578

15639

14191

18277

13950

6975

6975

6975

5231

9730

9207

11059

105.9 GALAXIA

1043

1043

2087

696

4174

5217

9391

14608

16642

18056

11348

16822

11955

11255

11577

9913

9383

11818

9969

5231

1744

1744

3487

3696

6889

8954

106.7 LA LEY

5217

5217

3130

2087

3130

2087

3478

2087

2087

5217

11478

17682

21243

9966

21308

17933

18758

12863

14162

17203

17038

16615

8719

12206

10462

12206

6975

11197

10420

12734

OTRAS FM

2087

2087

2087

2087

3130

3130

2435

3130

5217

7304

9391

10401

8497

7323

10093

9564

10004

10290

9913

4692

9093

3323

5231

3487

3487

3487

3487

3751

5650

6722

ZAPPING EN FM

1043

174

1043

1043

4160

6373

2103

6729

7173

5002

9004

9913

7820

7607

6646

1744

1744

1744

1980

2966

3897

FM SIN IDENTIFICAR

1043

1043

1043

522

2087

6261

8348

14608

19762

16994

11343

16822

15542

16257

20581

14162

23459

17804

14954

5231

6975

3487

1744

1744

5689

8839

11612

SUBTOTAL FM

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

RATING GRAL. DE LA HORA

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

Err:509

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Prom. emite
3857
8435
7263
15141
2062
13816
10991
1185
6805
1464
2088
9753
1153
1605
29932
614
5549
5118
12401
6858
9207
6889
10420
5650
2966
8839

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

PERFIL DE LA AUDIENCIA POR HORAS - LUNES A VIERNES


NSE

EDAD

SEXO

HORA

Total

Alto

Me dio

Bajo

12 a 17

18 a 29

30 a 39

40 a 49

50 a 59

60 o
mas

00 A 01
01 A 02
02 A 03
03 A 04
04 A 05
05 A 06
06 A 07
07 A 08
08 A 09
09 A 10
10 A 11
11 A 12
12 A 13
13 A 14
14 A 15
15 A 16
16 A 17
17 A 18
18 A 19
19 A 20
20 A 21
21 A 22
22 A 23
23 A 24
POBLACION

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

21.2
22.2
19.0
15.6
17.6
18.6
16.8
20.9
20.9
18.9
17.3
17.4
18.1
18.9
18.5
18.1
18.6
18.1
21.0
22.2
19.7
19.2
19.0
21.3
19.0

55.6
56.8
55.6
60.0
58.8
60.0
62.0
63.7
64.4
64.9
64.5
64.4
64.7
62.7
62.4
62.2
61.8
62.1
60.6
58.1
61.5
62.0
58.9
60.4
61.7

23.2
21.0
25.4
24.4
23.5
21.4
21.2
15.4
14.7
16.3
18.2
18.2
17.2
18.4
19.2
19.7
19.6
19.8
18.5
19.7
18.8
18.8
22.1
18.3
19.3

4.0
1.2
0.0
0.0
0.0
0.0
7.3
5.5
2.1
1.1
1.9
3.1
2.6
3.2
3.9
4.3
5.6
6.2
7.2
10.9
11.0
9.8
7.4
6.1
9.9

14.1
13.6
12.7
13.3
11.8
7.1
11.7
11.4
17.3
19.6
20.9
21.8
22.6
23.0
24.2
25.0
24.3
23.5
24.6
23.8
26.5
25.6
20.8
19.3
21.9

7.1
8.6
6.3
6.7
11.8
15.7
13.9
17.6
18.5
18.1
18.0
17.5
18.2
19.4
18.0
18.6
17.4
19.2
19.2
19.4
18.1
19.2
16.5
12.2
16.8

11.1
8.6
7.9
11.1
7.8
5.7
10.9
14.3
15.4
16.1
16.5
17.2
16.3
17.3
16.8
17.0
17.1
17.3
17.4
16.9
14.2
15.4
15.6
11.2
14.2

17.2
18.5
19.0
20.0
19.6
17.1
17.5
17.2
19.7
18.1
17.0
15.6
16.3
15.7
15.8
15.1
15.1
14.4
14.2
12.0
11.7
10.5
13.0
14.7
14.1

46.5
49.4
54.0
48.9
49.0
54.3
38.7
34.1
26.8
27.0
25.8
24.7
23.9
21.4
21.3
20.0
20.5
19.5
17.6
16.9
18.4
19.5
26.8
36.5
23.0

Masc

Fem

39.4
37.0
42.9
46.7
52.9
47.1
51.8
46.9
51.1
50.1
49.2
48.8
48.9
49.1
48.4
49.0
49.4
51.8
50.4
50.9
50.8
49.6
48.5
45.7
45.4

60.6
63.0
57.1
53.3
47.1
52.9
48.2
53.1
48.9
49.9
50.8
51.2
51.1
50.9
51.6
51.0
50.6
48.2
49.6
49.1
49.2
50.4
51.5
54.3
54.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

PERFIL DE LA AUDIENCIA POR HORAS - SABADO Y DOMINGO


NSE

HORA

00 A 01
01 A 02
02 A 03
03 A 04
04 A 05
05 A 06
06 A 07
07 A 08
08 A 09
09 A 10
10 A 11
11 A 12
12 A 13
13 A 14
14 A 15
15 A 16
16 A 17
17 A 18
18 A 19
19 A 20
20 A 21
21 A 22
22 A 23
23 A 24
POBLACION

EDAD

SEXO

Total

Alto

Me dio

Bajo

12 a 17

18 a 29

30 a 39

40 a 49

50 a 59

60 o
mas

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

22.4
20.8
14.9
13.5
11.1
19.0
18.7
17.8
17.7
15.9
17.1
17.6
16.4
15.3
16.7
15.2
15.6
15.4
13.2
17.3
21.2
19.1
16.5
20.9
19.0

55.3
54.5
59.6
62.2
66.7
64.3
60.0
58.1
61.1
63.2
61.1
60.3
62.5
64.1
63.9
62.2
58.8
60.6
62.1
58.3
54.0
52.1
52.9
53.7
61.7

22.4
24.7
25.5
24.3
22.2
16.7
21.3
24.0
21.2
20.9
21.9
22.0
21.1
20.7
19.4
22.6
25.6
24.1
24.7
24.5
24.8
28.7
30.6
25.4
19.3

4.7
2.6
4.3
2.7
2.8
2.4
1.3
1.6
4.0
4.5
6.3
5.4
7.4
7.8
8.0
7.4
7.6
11.2
11.4
11.5
12.4
7.4
9.4
9.0
9.9

14.1
15.6
14.9
13.5
13.9
11.9
13.3
10.9
9.7
14.3
17.3
19.0
20.1
22.5
21.4
21.3
19.1
17.8
18.7
18.0
25.7
23.4
18.8
19.4
21.9

14.1
15.6
8.5
8.1
13.9
14.3
14.7
13.2
17.3
16.9
16.4
16.3
17.6
16.5
18.4
19.3
20.2
20.3
20.1
19.4
18.6
22.3
18.8
16.4
16.8

14.1
15.6
21.3
21.6
16.7
14.3
8.0
14.0
18.1
16.7
16.8
16.6
16.7
16.8
18.4
16.9
16.4
14.5
14.2
15.8
14.2
11.7
12.9
11.9
14.2

22.4
20.8
23.4
24.3
19.4
23.8
20.0
17.1
17.7
16.4
16.0
16.6
15.0
13.5
15.4
17.2
15.6
18.3
19.6
16.5
13.3
11.7
15.3
16.4
14.1

30.6
29.9
27.7
29.7
33.3
33.3
42.7
43.4
33.2
31.2
27.1
26.1
23.3
23.1
18.4
17.9
21.0
17.8
16.0
18.7
15.9
23.4
24.7
26.9
23.0

Masc

48.2
45.5
46.8
48.6
58.3
54.8
56.0
52.7
50.0
45.5
45.5
46.4
44.4
43.1
44.1
48.3
50.0
49.4
50.2
46.0
40.7
46.8
44.7
53.7
45.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem

51.8
54.5
53.2
51.4
41.7
45.2
44.0
47.3
50.0
54.5
54.5
53.6
55.6
56.9
55.9
51.7
50.0
50.6
49.8
54.0
59.3
53.2
55.3
46.3
54.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

COBERTURA SEMANAL
NSE

EDAD

SEXO

Total

Alto

Me
dio

CX4 RURAL

2.6

5.9

2.4

0.0

0.0

0.0

0.0

2.6

0.0

9.5

4.1

CX6 CLASICA

0.4

0.0

0.6

0.0

0.0

0.0

0.0

0.0

0.0

1.6

0.0

CX8 SARANDI

7.4

11.8

6.5

5.9

0.0

1.7

2.2

5.1

10.8

19.0

8.9

CX10 C0NTINENTE

0.7

2.0

0.0

2.0

0.0

0.0

2.2

0.0

0.0

1.6

0.8

CX12 ORIENTAL

3.7

2.0

5.4

0.0

0.0

0.0

0.0

0.0

2.7

14.3

4.1

CX14 EL ESPECTADOR

4.4

7.8

4.8

0.0

3.7

0.0

6.5

2.6

5.4

7.9

5.7

CX16 CARVE

1.5

3.9

0.6

2.0

0.0

1.7

0.0

0.0

2.7

3.2

1.6

Bajo

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59

60 o
mas

Masc

CX18 SPORT 890

7.0

7.8

7.7

3.9

0.0

3.4

0.0

5.1

18.9

12.7

8.1

CX20 MONTECARLO

15.9

15.7

17.9

9.8

3.7

3.4

0.0

7.7

13.5

50.8

12.2

CX22 UNIVERSAL

8.9

7.8

10.1

5.9

3.7

3.4

2.2

12.8

8.1

19.0

13.0

CX24 NUEVOTIEMPO

1.5

3.9

1.2

0.0

3.7

0.0

0.0

2.6

5.4

0.0

1.6

CX26 RADIO URUG.

1.1

0.0

1.8

0.0

0.0

0.0

0.0

0.0

2.7

3.2

1.6

CX28 IMPARCIAL

1.5

2.0

1.8

0.0

3.7

0.0

0.0

0.0

2.7

3.2

3.3

CX30 NACIONAL

0.7

3.9

0.0

0.0

0.0

0.0

0.0

0.0

0.0

3.2

0.8

CX36 CENTENARIO

2.6

3.9

2.4

2.0

3.7

0.0

0.0

0.0

2.7

7.9

3.3

CX40 FENIX

1.5

2.0

1.2

2.0

0.0

0.0

0.0

0.0

5.4

3.2

0.0

CX42 CIUDAD DE MDEO.

0.4

0.0

0.6

0.0

0.0

0.0

0.0

0.0

0.0

1.6

0.8

CX44 AM LIBRE

1.9

2.0

2.4

0.0

0.0

0.0

2.2

0.0

0.0

6.3

2.4

CX46 AMERICA

0.4

2.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.6

0.8

CX58 CLARIN

3.3

2.0

3.0

5.9

3.7

0.0

0.0

0.0

0.0

12.7

3.3

AM SIN IDENTIFICAR

5.9

5.9

6.5

3.9

14.8

3.4

4.3

2.6

2.7

9.5

5.7

88.3 LACOSTA

4.8

9.8

4.2

2.0

22.2

8.6

0.0

5.1

0.0

0.0

7.3

90.3 OLDIES

6.3

3.9

7.7

3.9

7.4

6.9

4.3

10.3

8.1

3.2

8.9

91.1 RADIO FUTURA

4.8

7.8

4.8

2.0

3.7

8.6

6.5

5.1

2.7

1.6

4.1

91.9 DISNEY

10.0

9.8

10.7

7.8

22.2

10.3

13.0

15.4

5.4

1.6

6.5

92.5 CONCIERTO URBANA

1.5

0.0

2.4

0.0

3.7

1.7

4.3

0.0

0.0

0.0

2.4

93.1 INOLVIDABLE

6.7

3.9

7.1

7.8

14.8

8.6

10.9

2.6

2.7

3.2

4.9

93.9 OCEANO

12.6

15.7

14.3

3.9

3.7

13.8

23.9

15.4

10.8

6.3

14.6

94.7 DEL SUR

1.5

2.0

1.2

2.0

0.0

1.7

0.0

0.0

8.1

0.0

0.8

95.5 DEL PLATA

4.4

7.8

4.8

0.0

3.7

6.9

6.5

7.7

2.7

0.0

5.7

96.3 ALFA

0.4

0.0

0.6

0.0

0.0

0.0

0.0

0.0

2.7

0.0

0.0

97.1 BABEL

1.1

2.0

1.2

0.0

0.0

0.0

0.0

0.0

2.7

3.2

1.6

97.9 M24

10.0

5.9

13.1

3.9

3.7

10.3

6.5

5.1

21.6

11.1

14.6

98.7 DIAMANTE

0.7

0.0

0.6

2.0

0.0

0.0

2.2

2.6

0.0

0.0

1.6

99.5 DEL SOL

1.5

0.0

2.4

0.0

0.0

1.7

2.2

0.0

5.4

0.0

1.6

100.3 AIRE

15.2

2.0

16.1

25.5

29.6

31.0

10.9

17.9

5.4

1.6

17.9

101.3 VOZ DE LA ESPERANZA

0.4

0.0

0.6

0.0

0.0

0.0

0.0

2.6

0.0

0.0

0.0

101.9 AZUL

12.6

13.7

11.3

15.7

14.8

13.8

13.0

25.6

5.4

6.3

14.6

102.9 TOTAL

8.5

5.9

10.1

5.9

3.7

10.3

8.7

15.4

13.5

1.6

8.9

103.7 LATINA

7.4

5.9

6.0

13.7

0.0

10.3

13.0

7.7

10.8

1.6

5.7

104.3 RADIOCERO

5.6

9.8

4.2

5.9

0.0

3.4

10.9

10.3

10.8

0.0

3.3

104.9 METROPOLIS

5.9

0.0

8.3

3.9

7.4

1.7

10.9

10.3

2.7

4.8

4.1

105.9 GALAXIA
106.7 LA LEY

3.3
5.2

0.0
0.0

4.8
5.4

2.0
9.8

0.0
3.7

0.0
6.9

8.7
8.7

5.1
7.7

5.4
5.4

1.6
0.0

2.4
4.1

OTRAS FM

2.6

2.0

1.8

5.9

0.0

5.2

6.5

0.0

0.0

1.6

5.7

ZAPPING EN FM

1.9

2.0

1.8

2.0

0.0

1.7

4.3

2.6

2.7

0.0

1.6

FM SIN IDENTIFICAR

11.9

13.7

12.5

7.8

18.5

10.3

13.0

15.4

16.2

4.8

8.9

am

38.9

45.1

38.7

33.3

22.2

17.2

13.0

30.8

48.6

84.1

43.1

fm

71.5

64.7

76.2

62.7

74.1

82.8

87.0

84.6

73.0

39.7

72.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

tot

91.1

94.1

91.7

86.3

81.5

84.5

91.3

89.7

94.6

100.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

90.2

Fem
1.4
0.7
6.1
0.7
3.4
3.4
1.4
6.1
19.0
5.4
1.4
0.7
0.0
0.7
2.0
2.7
0.0
1.4
0.0
3.4
6.1
2.7
4.1
5.4
12.9
0.7
8.2
10.9
2.0
3.4
0.7
0.7
6.1
0.0
1.4
12.9
0.7
10.9
8.2
8.8
7.5
7.5
4.1
6.1
0.0
2.0
14.3
35.4
70.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

91.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

PERFIL SEGN COBERTURA SEMANAL


NSE

EDAD

SEXO

Total

Alto

Me
dio

Cobertura AM
Cobertura FM
Cobertura Total

100

21.9

61.9

16.2

5.7

9.5

5.7

11.4

17.1

50.5

50.5

49.5

100

17.1

66.3

16.6

10.4

24.9

20.7

17.1

14.0

13.0

46.1

53.9

100

19.5

62.6

17.9

8.9

19.9

17.1

14.2

14.2

25.6

45.1

54.9

No escucharon

100

12.5

58.3

29.2

20.8

37.5

16.7

16.7

8.3

0.0

50.0

50.0

100.0

19.0

61.7

19.3

10.0

21.5

17.0

14.1

13.7

23.7

45.6

54.4

POBLACION

Bajo

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59

60 o
mas

Masc

Fem

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

LUNES A VIERNES - HORA 00


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.1
0.4
0.0
0.3
0.8
0.0
0.2
1.0
0.0
0.2
0.0
0.1
0.2
0.0
0.6
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.1
0.1
0.2
0.2
0.3
0.0
0.1
0.2
0.0
0.1
0.0
0.0
0.2
0.0
0.0
1.1
0.1
0.1
0.0
0.2
0.2
0.6
0.1
0.2
0.0
0.2
0.2
4.5
3.4
7.9
6.4
0.0
1.3

Alto
0.9
0.0
0.9
0.0
0.9
1.3
0.0
1.3
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.9
0.4
7.4
2.2
9.2
8.3
0.0
0.4

EDAD
Me
dio
0.4
0.1
0.1
0.0
0.1
0.9
0.0
0.0
0.8
0.0
0.1
0.0
0.1
0.3
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.3
0.3
0.4
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.8
0.1
0.1
0.0
0.3
0.3
0.8
0.0
0.1
0.0
0.0
0.1
3.5
3.5
7.1
5.2
0.0
1.7

Bajo
0.4
0.0
0.8
0.0
0.4
0.0
0.0
0.0
1.2
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.2
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
4.9
4.5
9.3
8.5
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.6
0.0
0.4
0.5
0.0
0.0
0.0
1.1
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.6
0.5
1.1
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.6
0.0
0.0
0.4
0.0
0.0
0.6
0.8
0.4
0.5
1.1
0.6
0.0
0.0
0.5
0.0
0.0
0.8
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
1.1
0.0
0.0
1.0
1.7
4.0
3.2
5.1
2.4
5.1
5.1
3.2
5.1
3.3
6.2
9.7
3.2
2.6
1.9
4.5
6.8
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.4
1.1
2.3

SEXO
60 o
mas
2.1
0.3
1.0
0.0
1.0
3.1
0.0
0.7
3.5
0.0
0.3
0.0
0.3
0.3
0.0
2.1
0.0
0.0
0.0
0.0
0.0
0.0
1.4
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
15.3
0.7
16.0
15.6
0.0
0.3

Masc
0.0
0.0
0.4
0.0
0.4
1.1
0.0
0.5
0.4
0.0
0.0
0.0
0.2
0.2
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.2
0.4
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
1.2
0.0
0.2
0.0
0.2
0.4
0.2
0.0
0.5
0.0
0.4
0.2
3.5
3.5
6.9
4.6
0.0
2.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.9
0.1
0.4
0.0
0.3
0.6
0.0
0.0
1.6
0.0
0.3
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.1
0.0
0.0
0.3
0.3
0.0
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
1.0
0.1
0.0
0.0
0.3
0.0
0.9
0.1
0.0
0.0
0.0
0.1
5.3
3.4
8.8
7.9
0.0
0.6

RGLE Cel/MP3
RGLE Otros

0.1
0.1

0.4
0.0

0.0
0.1

0.0
0.0

0.0
0.0

0.4
0.0

0.0
0.0

0.0
0.6

0.0
0.0

0.0
0.0

0.0
0.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.0

LUNES A VIERNES - HORA 01


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.1
0.2
0.0
0.2
0.9
0.0
0.2
0.8
0.0
0.0
0.0
0.1
0.2
0.0
0.5
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.2
0.0
0.1
0.1
0.3
0.0
0.1
0.2
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.8
0.1
0.0
0.0
0.1
0.2
0.4
0.1
0.2
0.0
0.1
0.1
4.0
2.5
6.5
5.1
0.1
1.0

Alto
0.9
0.0
0.4
0.0
0.4
1.7
0.0
0.9
1.3
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.4
0.0
6.6
1.7
7.9
7.0
0.0
0.4

EDAD
Me
dio
0.4
0.1
0.0
0.0
0.1
0.8
0.0
0.0
0.6
0.0
0.0
0.0
0.1
0.3
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.1
0.0
0.1
0.1
0.4
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.1
0.0
0.0
0.1
0.3
0.5
0.0
0.1
0.0
0.0
0.1
3.2
2.6
5.9
4.3
0.1
1.3

Bajo
0.4
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
4.0
2.8
6.9
6.1
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
1.1
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.4
0.5
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.8
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
1.7
4.0
0.8
4.0
2.4
2.8
4.0
0.8
4.0
3.3
3.9
8.5
0.8
1.5
1.9
3.4
5.7
0.0
0.4
0.0
0.0
0.0
0.0
1.8
1.0
0.6
2.3

SEXO
60 o
mas
2.1
0.3
0.3
0.0
0.3
3.5
0.0
0.3
2.4
0.0
0.0
0.0
0.3
0.7
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
13.2
0.7
13.9
13.5
0.0
0.3

Masc
0.0
0.0
0.2
0.0
0.0
1.1
0.0
0.4
0.4
0.0
0.0
0.0
0.2
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.4
0.2
0.0
0.5
0.0
0.2
0.2
2.8
2.6
5.3
3.3
0.0
1.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.9
0.1
0.3
0.0
0.3
0.7
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.4
0.0
0.0
0.1
0.3
0.0
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.1
0.0
0.0
0.1
0.0
0.6
0.1
0.0
0.0
0.0
0.0
5.0
2.3
7.5
6.6
0.1
0.4

RGLE Cel/MP3
RGLE Otros

0.1
0.1

0.4
0.0

0.0
0.1

0.0
0.0

0.0
0.0

0.4
0.0

0.0
0.5

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

LUNES A VIERNES - HORA 02


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.6
0.1
0.2
0.0
0.1
0.0
0.0
0.2
0.7
0.0
0.0
0.0
0.2
0.2
0.0
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.7
0.0
0.0
0.1
0.2
0.0
0.0
0.2
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.1
0.1
0.2
0.0
0.2
0.0
0.1
0.2
3.4
1.6
5.0
3.9
0.1
0.9

Alto
0.9
0.0
0.0
0.0
0.4
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.4
4.4
1.3
5.2
4.4
0.4
0.4

EDAD
Me
dio
0.4
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.4
0.1
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.5
0.0
0.0
0.1
0.3
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.1
0.0
0.0
0.1
2.8
1.6
4.5
3.2
0.0
1.0

Bajo
0.8
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
4.5
2.0
6.5
5.7
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.5
1.7
3.4
0.0
2.9
1.4
1.7
2.8
0.0
2.9
1.9
2.8
6.8
0.0
1.1
0.5
2.2
4.5
0.0
0.4
0.0
0.0
0.0
0.0
1.5
1.0
0.6
1.7

SEXO
60 o
mas
2.4
0.3
0.3
0.0
0.0
0.0
0.0
0.3
2.1
0.0
0.0
0.0
1.0
0.7
0.0
1.4
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
11.5
0.3
11.8
11.5
0.0
0.3

Masc
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.5
0.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.4
0.0
0.2
0.4
2.8
2.1
4.8
3.0
0.2
1.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.9
0.1
0.1
0.0
0.1
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.1
0.0
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.7
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
4.0
1.2
5.3
4.7
0.0
0.4

RGLE Cel/MP3
RGLE Otros

0.0
0.1

0.0
0.0

0.0
0.1

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.5

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

LUNES A VIERNES - HORA 03


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.1
0.1
0.0
0.1
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.2
0.2
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.6
0.0
0.1
0.1
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.1
0.1
0.2
0.0
0.2
0.0
0.1
0.0
2.3
1.3
3.6
2.6
0.1
0.8

Alto
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.9
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
2.6
0.9
3.1
2.6
0.0
0.4

EDAD
Me
dio
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.1
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.4
0.0
0.1
0.1
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.1
0.3
0.0
0.1
0.0
0.0
0.0
2.1
1.3
3.5
2.3
0.1
0.9

Bajo
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
2.8
1.6
4.5
3.6
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.7
1.7
0.0
2.2
1.0
1.7
2.8
0.0
2.2
1.4
2.8
5.1
0.0
0.7
0.5
2.2
2.8
0.0
0.4
0.0
0.0
0.0
0.0
1.1
1.0
0.6
1.7

SEXO
60 o
mas
0.7
0.3
0.3
0.0
0.0
0.0
0.0
0.3
1.0
0.0
0.0
0.0
1.0
0.7
0.0
1.4
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7.6
0.0
7.6
7.3
0.0
0.3

Masc
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.5
0.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.2
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.4
0.0
0.2
0.0
2.1
1.8
3.7
2.3
0.2
1.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.9
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
2.5
0.9
3.5
2.9
0.0
0.4

RGLE Cel/MP3
RGLE Otros

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.0

LUNES A VIERNES - HORA 04


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.3
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.8
0.0
0.0
0.2
0.0
0.0
0.6
0.0
0.1
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.6
0.0
0.0
0.0
0.2
0.1
0.2
0.0
0.1
0.1
0.1
0.0
2.6
1.5
4.1
2.8
0.2
1.0

Alto
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
3.5
0.9
3.9
3.5
0.0
0.4

EDAD
Me
dio
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.1
0.3
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.1
0.1
0.0
0.0
0.1
0.0
0.0
2.2
1.7
3.9
2.2
0.3
1.2

Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.8
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
3.2
1.6
4.9
4.0
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
1.7
1.7
0.0
2.2
2.4
1.1
3.4
0.0
2.2
2.9
2.2
5.7
0.0
0.7
0.5
1.7
2.8
0.0
0.4
0.5
0.0
0.0
0.0
1.1
1.4
0.6
2.3

SEXO
60 o
mas
1.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.7
0.0
0.0
0.0
1.0
0.0
0.0
1.0
0.0
0.0
0.0
2.8
0.0
0.0
0.7
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.7
0.0
8.7
8.3
0.0
0.3

Masc
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.5
0.0
0.0
0.4
0.0
0.0
0.0
1.4
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.2
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.2
0.2
0.2
0.0
3.2
1.9
4.8
3.0
0.2
1.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.9
0.0
0.0
0.1
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.2
3.5
2.6
0.1
0.4

RGLE Cel/MP3
RGLE Otros

0.1
0.0

0.0
0.0

0.1
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.5
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.0

LUNES A VIERNES - HORA 05


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.1
0.2
0.0
0.2
0.2
0.0
0.1
0.5
0.0
0.0
0.0
0.6
0.0
0.0
0.2
0.0
0.0
0.0
0.9
0.0
0.0
0.4
0.0
0.0
0.3
0.0
0.1
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.6
0.0
0.1
0.0
0.2
0.2
0.2
0.0
0.2
0.2
0.1
0.2
3.6
2.1
5.6
4.1
0.1
1.1

Alto
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.4
1.3
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.4
4.8
1.3
5.7
4.8
0.0
0.4

EDAD
Me
dio
0.3
0.0
0.3
0.0
0.3
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.5
0.0
0.0
0.3
0.0
0.0
0.0
0.8
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.3
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.4
0.0
0.1
0.0
0.3
0.3
0.1
0.0
0.1
0.3
0.0
0.3
3.1
2.3
5.4
3.6
0.1
1.4

Bajo
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.0
1.2
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
4.0
2.0
6.1
4.9
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.4
1.7
2.3
0.0
1.8
4.3
1.1
4.0
0.0
1.8
5.2
2.2
6.8
0.0
0.4
1.9
1.7
4.0
0.0
0.0
0.5
0.0
0.0
0.0
1.1
1.9
0.6
2.3

SEXO
60 o
mas
0.7
0.3
0.7
0.0
0.7
0.7
0.0
0.0
1.0
0.0
0.0
0.0
2.4
0.0
0.0
0.7
0.0
0.0
0.0
3.1
0.0
0.0
1.7
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.7
12.2
1.0
13.2
12.5
0.0
0.7

Masc
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.0
1.1
0.0
0.0
0.2
0.0
0.0
0.0
1.4
0.0
0.0
0.7
0.0
0.0
0.2
0.0
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.9
0.0
0.2
0.0
0.0
0.4
0.4
0.0
0.2
0.4
0.2
0.0
3.9
2.3
5.8
4.0
0.0
1.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
0.4
0.0
0.3
0.4
0.0
0.0
0.7
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.1
0.3
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.4
3.4
1.9
5.4
4.1
0.1
0.6

RGLE Cel/MP3
RGLE Otros

0.1
0.2

0.0
0.4

0.1
0.0

0.0
0.4

0.0
0.0

0.4
0.0

0.0
1.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.3

LUNES A VIERNES - HORA 06


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.3
0.1
1.4
0.0
0.2
0.6
0.0
0.3
1.6
0.0
0.2
0.0
0.4
0.2
0.0
0.3
0.1
0.0
0.0
0.6
0.0
0.0
0.2
0.0
0.1
0.5
0.1
0.1
0.2
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.6
0.0
0.2
0.2
0.4
0.4
0.2
0.4
0.5
0.2
0.1
0.7
6.2
5.0
11.0
7.3
0.6
2.0

Alto
0.0
0.4
2.2
0.0
0.0
0.9
0.0
0.4
2.2
0.0
0.4
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.4
0.0
0.4
0.4
0.0
0.4
0.4
7.4
3.5
10.0
7.9
0.4
1.3

EDAD
Me
dio
0.5
0.0
1.3
0.0
0.3
0.6
0.0
0.4
1.4
0.0
0.0
0.0
0.3
0.3
0.0
0.4
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.1
0.5
0.1
0.1
0.3
0.5
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.5
0.0
0.3
0.1
0.5
0.1
0.3
0.3
0.5
0.3
0.0
0.8
5.9
5.2
11.0
6.8
0.6
2.2

Bajo
0.0
0.0
1.2
0.0
0.0
0.4
0.0
0.0
1.6
0.0
0.4
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.4
1.2
0.4
0.8
0.4
0.0
0.0
0.8
6.1
5.7
11.7
8.1
0.4
2.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.4
0.0
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.4
1.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.8
0.4
0.5
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.5
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
1.9
0.0
0.6
0.0
1.1
0.0
0.6
0.0
0.0
0.4
0.0
0.0
1.1
0.0
0.4
1.0
0.6
0.0
0.0
0.4
1.4
0.6
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
3.2
0.7
0.5
1.1
0.0
3.2
1.1
2.4
3.4
6.3
4.8
5.1
7.6
5.6
6.8
8.1
5.8
9.0
8.4
13.6
4.0
2.6
3.3
3.9
9.1
0.0
0.4
1.0
1.1
0.6
0.8
1.5
3.8
1.7
2.8

SEXO
60 o
mas
1.0
0.3
3.5
0.0
0.7
1.4
0.0
1.0
4.2
0.0
0.3
0.0
1.7
0.3
0.0
1.4
0.3
0.0
0.0
2.1
0.0
0.0
0.7
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.3
0.0
0.0
0.0
0.0
17.0
1.4
18.4
17.0
0.3
1.4

Masc
0.5
0.2
1.1
0.0
0.0
0.7
0.0
0.4
1.2
0.0
0.0
0.0
0.5
0.2
0.0
0.5
0.0
0.0
0.0
1.1
0.0
0.0
0.2
0.0
0.2
0.5
0.2
0.2
0.2
0.2
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.2
0.0
0.4
0.5
0.4
0.7
0.5
0.5
0.5
0.4
0.2
0.5
6.2
6.9
12.5
7.2
1.2
2.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
1.8
0.0
0.3
0.6
0.0
0.3
1.9
0.0
0.3
0.0
0.3
0.1
0.0
0.1
0.1
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.1
0.6
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.1
0.0
0.3
0.4
0.0
0.0
0.9
6.3
3.4
9.7
7.3
0.0
1.3

RGLE Cel/MP3
RGLE Otros

0.5
0.7

0.0
0.4

0.6
0.8

0.4
0.8

0.8
2.4

0.4
1.1

0.5
1.0

1.1
0.6

0.6
0.0

0.0
0.0

0.9
0.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.7

LUNES A VIERNES - HORA 07


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.1
3.0
0.0
0.3
0.9
0.2
0.5
3.3
0.3
0.1
0.1
0.2
0.2
0.1
0.6
0.2
0.1
0.0
0.2
0.0
0.1
0.3
0.1
0.1
0.6
0.1
0.2
0.6
1.1
0.1
0.4
1.0
0.0
0.2
0.0
0.0
0.2
0.0
0.1
0.9
0.1
0.6
0.8
1.3
0.7
0.6
0.7
0.6
0.2
0.2
1.3
11.3
11.0
21.8
12.7
2.2
5.3

Alto
0.0
0.4
5.2
0.0
0.4
3.1
0.4
0.9
3.9
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.9
2.6
0.0
0.4
1.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.9
0.9
0.4
0.9
0.0
0.4
0.0
0.0
0.4
0.0
16.2
10.0
24.9
14.8
6.1
4.4

EDAD
Me
dio
0.3
0.0
2.6
0.0
0.4
0.4
0.1
0.5
3.0
0.4
0.0
0.1
0.1
0.3
0.0
0.6
0.1
0.0
0.0
0.1
0.0
0.1
0.1
0.0
0.1
0.9
0.1
0.1
0.6
0.9
0.1
0.5
0.9
0.0
0.1
0.0
0.0
0.4
0.0
0.1
0.8
0.0
0.6
1.0
1.6
0.5
0.8
0.8
0.6
0.4
0.1
2.1
10.2
12.5
22.5
12.0
1.8
6.2

Bajo
0.0
0.0
2.0
0.0
0.0
0.4
0.0
0.0
3.6
0.0
0.4
0.0
0.4
0.0
0.4
0.8
0.0
0.4
0.0
0.4
0.0
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
1.2
1.2
0.4
0.8
0.8
0.0
0.0
0.0
10.1
6.9
17.0
13.0
0.0
3.2

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
1.9
2.8
4.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.8
0.0
0.0
0.6
2.3
0.0
0.4
0.0
0.6
0.0
0.8
0.0
0.5
0.6
0.0
2.4
1.8
0.5
1.1
2.3
0.8
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.0
0.6
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.4
0.0
0.6
0.0
0.0
0.0
1.4
1.1
1.1
2.4
0.4
1.9
1.7
1.7
0.0
0.0
0.0
0.6
0.0
0.8
0.0
1.4
0.6
0.0
0.0
1.1
3.3
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
2.2
1.0
0.0
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.7
1.0
0.6
0.0
0.0
0.0
0.5
2.2
1.7
0.0
1.1
2.9
1.7
1.7
0.0
0.7
0.5
2.2
0.6
0.8
0.4
0.5
1.1
1.1
0.0
0.4
1.4
1.1
0.0
0.0
1.1
1.4
0.0
0.6
0.0
0.0
1.0
0.6
0.0
0.0
0.4
0.0
0.6
0.0
0.8
0.7
2.4
1.1
2.3
6.5
2.9
4.3
6.2
13.1
4.8
8.8
19.5
16.3
14.2
12.1
11.3
22.9
21.9
26.7
8.1
4.0
7.1
9.6
13.1
0.8
0.7
4.3
5.1
2.3
0.8
4.0
10.5
4.5
9.7

SEXO
60 o
mas
0.7
0.3
6.3
0.0
1.0
1.7
0.0
1.0
9.0
0.7
0.0
0.3
0.7
0.3
0.3
2.8
0.3
0.0
0.0
0.7
0.0
0.3
1.4
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.7
0.7
0.3
0.3
0.0
1.0
0.0
0.0
0.0
0.7
28.5
4.2
32.3
28.8
1.0
2.4

Masc
0.4
0.2
3.3
0.0
0.2
0.9
0.0
0.7
2.3
0.2
0.0
0.0
0.2
0.2
0.0
0.7
0.2
0.0
0.0
0.4
0.0
0.2
0.5
0.2
0.2
0.7
0.2
0.2
0.9
0.4
0.0
0.2
1.2
0.0
0.2
0.0
0.0
0.4
0.0
0.2
1.2
0.0
0.5
1.1
0.9
0.7
0.7
0.9
0.7
0.5
0.4
1.8
11.3
12.1
22.5
11.3
2.5
7.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
2.6
0.0
0.4
0.9
0.3
0.3
4.1
0.4
0.1
0.1
0.1
0.1
0.1
0.6
0.1
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.1
0.3
1.8
0.1
0.6
0.7
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.6
0.1
0.6
0.6
1.6
0.7
0.4
0.6
0.4
0.0
0.0
0.9
11.3
10.0
21.3
13.9
2.1
3.7

RGLE Cel/MP3
RGLE Otros

0.9
0.9

0.9
0.0

0.9
1.4

0.8
0.0

0.8
0.8

1.8
0.7

0.5
1.9

2.2
0.6

0.0
1.7

0.0
0.0

1.2
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.6
1.2

LUNES A VIERNES - HORA 08


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.1
3.5
0.0
0.6
0.7
0.1
1.0
3.9
0.4
0.2
0.1
0.2
0.1
0.1
0.5
0.1
0.2
0.0
0.2
0.0
0.1
0.5
0.1
0.1
0.8
0.3
0.6
0.6
1.6
0.2
1.0
4.4
0.0
0.4
0.2
0.0
0.6
0.2
0.2
1.8
0.2
1.0
1.7
1.8
1.2
1.0
1.1
0.8
0.5
0.2
2.2
13.5
21.1
33.7
15.7
2.7
13.8

Alto
0.9
0.4
7.4
0.0
0.9
2.2
0.4
2.6
2.6
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.9
1.3
0.0
2.6
0.9
1.3
6.1
0.0
0.4
0.4
0.0
0.9
0.0
0.9
0.0
0.0
0.0
1.3
0.4
1.7
0.9
0.9
0.0
0.0
0.9
2.6
18.3
22.7
38.4
15.7
7.4
13.5

EDAD
Me
dio
0.5
0.0
2.6
0.0
0.6
0.4
0.0
0.9
3.9
0.5
0.1
0.1
0.3
0.1
0.0
0.4
0.1
0.1
0.0
0.0
0.0
0.1
0.4
0.0
0.1
1.2
0.3
0.6
0.8
1.6
0.0
1.2
4.8
0.0
0.4
0.1
0.0
0.6
0.3
0.1
1.8
0.1
1.4
2.3
2.1
1.2
1.3
1.3
0.9
0.8
0.1
2.5
12.4
23.4
35.0
15.8
2.1
15.6

Bajo
0.0
0.0
2.8
0.0
0.0
0.4
0.0
0.0
5.3
0.0
0.4
0.0
0.0
0.0
0.4
1.2
0.0
0.4
0.0
0.4
0.0
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.4
1.6
0.0
0.4
0.0
0.0
0.4
0.0
0.0
3.2
0.4
0.4
0.0
2.0
0.8
0.0
0.8
1.2
0.0
0.0
1.2
12.6
12.6
25.1
15.4
0.4
8.1

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.7
1.0
3.4
6.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.1
0.0
0.0
0.0
0.5
0.6
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.4
1.0
1.1
2.3
0.0
1.8
0.5
1.1
5.7
0.8
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.1
1.0
0.6
1.7
0.0
0.7
0.0
0.6
0.6
0.0
1.5
0.5
0.6
1.1
0.0
0.0
1.4
1.1
1.1
0.0
1.5
1.4
3.9
2.8
0.0
0.4
0.0
0.6
0.0
1.6
1.8
1.9
0.0
1.1
0.0
5.1
5.7
5.1
8.5
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
1.1
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
1.1
0.6
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.8
4.0
1.4
1.1
2.3
0.0
0.4
0.0
0.0
0.0
0.0
1.5
1.9
0.0
0.6
0.0
0.0
2.9
4.5
3.4
0.0
1.5
3.3
2.2
2.8
0.0
0.7
1.9
3.4
1.7
0.0
0.7
1.4
2.2
1.7
0.0
0.4
2.9
1.7
0.0
0.0
1.8
1.4
0.6
0.6
0.0
0.4
1.4
1.1
0.0
0.0
0.4
0.0
0.6
0.0
1.6
2.6
3.3
1.1
3.4
3.2
4.4
4.3
9.6
19.3
4.0
23.0
32.9
28.1
30.7
7.3
26.6
37.1
36.5
47.2
4.0
7.3
10.5
13.5
18.2
0.0
2.6
2.9
5.1
4.5
1.6
15.0
19.0
18.0
23.3

SEXO
60 o
mas
1.4
0.3
6.9
0.0
1.4
1.4
0.0
1.4
10.8
1.0
0.3
0.0
0.7
0.3
0.3
2.1
0.3
0.3
0.0
0.0
0.0
0.3
2.1
0.3
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.7
0.0
0.3
0.3
0.3
1.0
0.3
0.7
0.0
0.0
1.4
0.0
0.0
0.3
1.4
32.3
8.0
39.2
32.3
1.4
5.6

Masc
0.5
0.2
4.6
0.0
0.4
0.9
0.0
2.1
2.8
0.4
0.0
0.2
0.2
0.0
0.0
0.5
0.0
0.2
0.0
0.4
0.0
0.2
0.5
0.2
0.2
0.7
0.4
0.7
1.1
0.9
0.0
0.7
5.6
0.0
0.5
0.4
0.0
1.1
0.4
0.4
1.4
0.2
1.4
2.1
1.6
0.9
1.1
1.2
0.9
1.1
0.5
2.8
14.6
24.5
37.9
13.9
3.9
18.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.4
0.0
2.6
0.0
0.7
0.6
0.1
0.1
4.8
0.4
0.3
0.0
0.1
0.1
0.1
0.4
0.1
0.1
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.9
0.3
0.6
0.1
2.2
0.3
1.3
3.4
0.0
0.3
0.0
0.0
0.3
0.0
0.1
2.1
0.1
0.6
1.3
1.9
1.5
0.9
1.0
0.7
0.0
0.0
1.8
12.6
18.3
30.2
17.2
1.8
9.7

RGLE Cel/MP3
RGLE Otros

1.1
1.0

1.3
1.3

1.0
1.0

1.2
0.8

0.0
1.6

1.5
1.1

2.4
2.4

1.7
0.6

0.6
1.1

0.3
0.0

1.4
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.9
1.5

LUNES A VIERNES - HORA 09


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.2
3.9
0.0
0.7
0.8
0.2
1.0
4.5
0.6
0.2
0.1
0.2
0.1
0.2
0.3
0.1
0.2
0.0
0.2
0.1
0.0
0.6
0.0
0.1
0.6
0.4
0.9
0.8
2.5
0.2
2.4
5.2
0.0
1.0
0.2
0.0
1.0
0.2
0.2
3.0
0.2
1.2
2.3
3.0
1.3
2.0
1.5
1.0
0.9
0.1
1.5
14.7
29.6
43.3
19.6
1.3
21.7

Alto
0.9
0.4
6.6
0.0
0.4
2.6
0.4
1.3
3.1
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.9
0.4
0.4
0.0
4.4
1.3
3.5
7.4
0.0
1.7
0.4
0.0
0.4
0.4
0.9
0.4
0.0
0.9
1.7
0.9
2.2
2.6
1.3
0.0
0.4
0.4
1.3
16.6
30.1
44.5
18.8
3.9
21.8

EDAD
Me
dio
0.5
0.1
3.2
0.0
1.0
0.5
0.3
1.2
4.1
0.8
0.4
0.1
0.3
0.1
0.0
0.3
0.1
0.1
0.0
0.1
0.1
0.0
0.5
0.0
0.1
0.6
0.5
1.2
1.0
2.6
0.0
2.5
5.6
0.0
0.8
0.1
0.0
1.2
0.1
0.1
3.2
0.3
1.6
3.2
3.5
1.0
2.3
1.4
1.0
1.2
0.0
1.9
14.2
32.2
45.3
18.9
0.9
24.5

Bajo
0.0
0.0
3.6
0.0
0.0
0.0
0.0
0.4
6.9
0.4
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.4
0.0
0.4
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.4
0.8
0.4
0.0
1.2
2.0
0.0
0.8
0.0
0.0
1.2
0.4
0.0
4.9
0.4
0.4
0.0
3.2
1.2
0.4
2.0
1.6
0.4
0.0
0.4
14.6
21.1
35.6
22.7
0.0
12.6

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
5.1
6.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.1
0.6
0.0
0.0
1.0
0.6
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.4
1.0
1.1
2.8
0.0
1.8
0.0
1.1
5.1
0.8
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
1.1
0.0
0.8
0.7
0.0
0.6
0.6
0.8
1.1
1.0
1.7
0.0
0.0
0.7
1.9
1.7
0.6
0.0
3.3
1.9
5.6
4.0
0.0
0.4
0.5
0.6
0.0
1.6
3.6
4.8
1.7
2.8
0.0
5.1
9.0
5.1
9.7
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.4
2.8
1.1
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.0
1.7
1.1
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.8
7.3
3.3
1.1
2.8
0.0
0.4
0.0
0.0
0.6
0.0
1.8
1.4
0.6
1.1
0.0
0.7
3.8
5.1
4.0
0.0
4.4
5.2
2.2
4.0
0.0
2.2
1.0
2.2
1.7
0.0
1.5
3.8
4.5
1.7
0.0
0.7
1.9
2.8
2.3
0.0
2.6
1.0
1.1
0.6
0.0
0.4
2.4
0.6
1.7
0.0
0.0
0.0
0.0
0.0
0.0
1.1
2.4
1.1
2.3
0.8
4.4
3.3
11.8
18.8
4.0
35.4
43.8
38.2
39.8
4.8
38.7
46.7
48.9
55.7
4.0
13.1
11.0
15.7
21.6
0.0
0.7
3.3
1.1
0.6
0.8
24.1
32.4
30.9
32.4

SEXO
60 o
mas
1.4
0.7
8.3
0.0
1.7
1.4
0.7
1.0
13.9
1.7
1.0
0.0
0.7
0.3
0.7
1.4
0.3
0.3
0.0
0.3
0.0
0.0
2.4
0.0
0.3
0.7
0.0
0.7
0.0
0.3
0.0
0.0
2.1
0.0
0.0
0.0
0.0
1.4
0.0
0.3
1.0
0.3
1.4
1.0
1.0
0.3
0.7
1.4
0.0
0.3
0.3
1.7
38.2
13.2
50.7
39.9
1.4
8.3

Masc
0.7
0.2
5.1
0.0
0.5
1.2
0.0
2.1
2.5
0.7
0.2
0.2
0.2
0.0
0.2
0.5
0.0
0.2
0.0
0.4
0.0
0.0
0.5
0.0
0.2
0.4
0.5
0.9
1.2
1.6
0.4
1.8
7.0
0.0
1.2
0.4
0.0
1.8
0.5
0.4
3.0
0.2
1.8
3.2
1.9
1.6
1.4
1.9
1.4
1.4
0.2
2.5
15.5
33.8
47.7
17.4
2.1
27.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.1
2.9
0.0
0.9
0.4
0.4
0.1
6.2
0.6
0.3
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.0
0.6
0.0
0.0
0.7
0.3
0.9
0.4
3.2
0.1
2.9
3.7
0.0
0.7
0.0
0.0
0.4
0.0
0.1
3.1
0.3
0.7
1.6
3.8
1.0
2.5
1.2
0.6
0.4
0.0
0.7
14.1
26.1
39.6
21.4
0.6
16.9

RGLE Cel/MP3
RGLE Otros

0.5
0.7

0.0
0.4

0.6
1.0

0.4
0.0

0.0
0.0

0.4
1.1

1.0
0.5

0.0
1.1

1.1
0.6

0.3
0.7

0.5
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.4
1.0

LUNES A VIERNES - HORA 10


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.2
3.4
0.0
0.7
0.6
0.2
1.3
4.9
0.6
0.2
0.2
0.1
0.2
0.2
0.5
0.1
0.1
0.1
0.2
0.1
0.0
0.6
0.0
0.1
0.5
0.4
1.2
1.0
2.9
0.2
2.9
5.5
0.1
1.6
0.2
0.0
1.3
0.2
0.2
3.5
0.2
1.1
2.2
3.2
1.7
2.2
1.7
1.0
0.7
0.1
1.9
14.8
33.6
47.3
20.9
0.5
24.6

Alto
1.3
0.0
4.8
0.0
0.4
1.8
0.4
1.3
3.5
0.4
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.4
0.4
0.0
4.0
0.9
3.1
7.5
0.0
2.2
0.4
0.0
1.3
0.0
0.9
0.4
0.0
0.9
2.2
0.9
2.2
1.8
1.3
0.4
0.4
0.4
2.2
15.4
31.3
44.9
17.6
1.3
25.1

EDAD
Me
dio
0.4
0.1
3.0
0.0
1.0
0.5
0.3
1.6
4.4
0.5
0.4
0.1
0.1
0.1
0.0
0.5
0.1
0.0
0.1
0.1
0.1
0.0
0.5
0.0
0.1
0.4
0.5
1.7
1.2
3.1
0.0
3.2
5.8
0.1
1.4
0.1
0.0
1.3
0.3
0.1
3.6
0.3
1.4
3.0
3.5
1.6
2.7
1.6
0.9
0.9
0.0
2.3
14.2
36.5
49.4
19.9
0.3
27.8

Bajo
0.0
0.4
3.2
0.0
0.0
0.0
0.0
0.4
7.6
0.8
0.0
0.4
0.0
0.0
0.4
0.8
0.0
0.4
0.0
0.4
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.4
1.6
1.2
0.0
1.6
2.4
0.0
1.6
0.0
0.0
1.2
0.4
0.0
6.0
0.4
0.4
0.0
4.4
1.6
0.8
2.4
1.6
0.4
0.0
0.4
16.1
26.9
43.0
27.3
0.4
14.1

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.7
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.7
0.5
3.4
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.1
0.6
0.0
0.0
0.5
0.0
2.3
0.0
0.0
0.0
0.6
0.0
0.0
0.7
1.4
1.1
3.4
0.0
1.1
0.0
0.6
6.3
0.8
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.6
0.8
0.4
0.0
1.1
0.6
0.8
1.1
1.4
2.3
0.0
0.8
1.5
1.9
1.7
0.6
0.0
4.8
3.8
5.1
3.4
0.0
0.4
0.5
0.0
0.0
2.4
3.7
5.2
1.7
5.1
0.0
6.6
9.5
6.3
6.9
0.0
0.0
0.5
0.0
0.0
0.0
1.8
3.3
3.4
1.1
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.4
2.3
1.1
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.6
1.6
7.7
3.8
2.8
2.9
0.0
0.4
0.0
0.0
0.6
0.0
1.8
1.9
1.1
0.6
0.8
0.4
3.8
4.5
4.0
0.0
4.8
5.2
2.8
4.0
0.0
2.9
1.0
2.8
2.3
0.0
1.5
3.3
5.7
2.3
0.0
1.1
1.9
3.4
2.3
0.0
1.8
1.0
2.3
0.6
0.0
0.4
1.9
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
2.2
2.4
1.7
2.3
1.6
3.7
3.3
10.2
19.4
7.3
42.9
48.1
45.5
39.4
8.9
45.1
50.5
55.1
57.1
5.6
12.8
11.4
19.9
22.9
0.0
0.4
1.0
0.6
0.6
0.8
30.0
36.7
33.5
33.1

SEXO
60 o
mas
1.0
0.3
7.6
0.0
1.7
1.0
0.7
1.0
16.0
1.4
1.0
0.3
0.3
0.7
0.7
2.1
0.3
0.0
0.3
0.3
0.0
0.0
2.4
0.0
0.3
0.7
0.0
1.4
0.0
0.0
0.0
0.0
2.4
0.0
0.0
0.0
0.0
2.1
0.0
0.3
1.0
0.3
0.7
1.0
1.4
0.7
0.7
1.4
0.0
0.3
0.3
2.1
39.2
14.9
52.8
41.7
0.3
10.1

Masc
0.7
0.4
3.9
0.0
0.5
1.1
0.2
2.5
3.3
0.9
0.2
0.2
0.2
0.2
0.2
0.9
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.0
0.2
0.2
0.4
1.1
1.6
1.9
0.2
2.3
7.6
0.2
2.1
0.4
0.0
2.3
0.5
0.4
3.0
0.2
1.4
3.0
2.1
1.9
1.4
2.3
1.1
1.2
0.2
2.5
16.2
36.6
51.1
19.4
0.9
29.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.0
2.9
0.0
0.9
0.3
0.3
0.3
6.2
0.3
0.3
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.4
0.0
0.0
0.7
0.4
1.3
0.6
3.7
0.1
3.4
3.7
0.0
1.2
0.0
0.0
0.4
0.0
0.1
4.0
0.3
0.9
1.6
4.1
1.5
2.8
1.2
0.9
0.3
0.0
1.5
13.6
31.1
44.1
22.3
0.1
20.1

RGLE Cel/MP3
RGLE Otros

0.5
0.7

0.0
0.9

0.5
0.8

0.8
0.4

0.8
0.8

0.4
1.5

1.4
0.0

0.0
1.1

0.0
0.6

0.3
0.3

0.4
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.6
0.9

LUNES A VIERNES - HORA 11


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.4
0.2
2.7
0.0
0.6
0.3
0.2
1.5
5.0
0.6
0.5
0.2
0.0
0.2
0.2
0.5
0.1
0.2
0.1
0.1
0.1
0.0
0.6
0.0
0.1
0.6
0.5
1.4
1.3
2.8
0.2
3.0
4.7
0.0
1.8
0.2
0.0
1.1
0.2
0.2
4.2
0.4
1.3
1.7
3.1
1.4
2.3
1.4
1.2
0.8
0.2
2.1
13.6
33.6
45.8
20.0
0.6
24.0

Alto
1.3
0.0
3.5
0.0
0.4
0.4
0.4
1.7
3.9
0.9
0.4
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
1.7
0.0
0.4
0.4
4.8
1.3
3.9
5.6
0.0
2.6
0.4
0.0
1.3
0.0
0.9
0.9
0.0
0.9
1.3
0.9
2.2
1.7
0.9
0.4
0.4
0.4
3.9
14.3
32.0
43.7
16.9
1.7
23.8

EDAD
Me
dio
0.3
0.1
2.8
0.0
0.6
0.4
0.1
1.8
4.7
0.4
0.6
0.1
0.0
0.1
0.0
0.5
0.1
0.0
0.1
0.1
0.1
0.0
0.6
0.0
0.1
0.4
0.8
2.0
1.4
2.7
0.0
3.1
5.1
0.0
1.8
0.1
0.0
1.0
0.3
0.1
4.1
0.4
1.5
2.3
3.6
1.3
2.9
1.4
1.3
0.9
0.1
2.0
13.6
35.7
47.8
19.1
0.4
27.3

Bajo
0.0
0.4
1.6
0.0
0.4
0.0
0.0
0.4
6.6
0.8
0.0
0.4
0.0
0.0
0.4
0.8
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
1.6
1.2
0.0
1.9
2.7
0.0
1.2
0.0
0.0
1.2
0.4
0.0
7.4
0.8
0.8
0.4
3.9
1.2
0.8
1.9
1.6
0.8
0.0
0.8
12.8
28.4
41.2
25.7
0.4
14.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.7
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.7
0.5
3.4
5.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.8
1.4
1.4
1.1
3.4
0.8
0.7
0.0
1.1
5.6
0.8
0.4
0.0
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.4
0.0
0.6
0.6
0.8
1.1
0.0
0.6
0.6
0.8
1.8
1.4
2.2
0.6
0.8
2.2
2.8
1.1
0.6
0.8
4.3
3.7
4.5
2.8
0.0
0.7
0.5
0.0
0.0
3.2
4.3
4.7
2.2
3.9
0.0
4.7
8.9
6.1
5.6
0.0
0.0
0.0
0.0
0.0
0.0
2.5
3.3
3.4
1.7
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.9
1.7
1.1
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.6
4.0
9.0
3.3
4.5
2.8
0.0
0.4
0.5
0.6
0.6
0.0
1.8
1.4
1.7
0.6
0.0
0.7
2.8
3.9
2.2
0.0
4.7
4.7
3.4
4.5
0.0
2.2
1.4
2.2
1.7
0.0
1.8
3.3
5.6
2.8
0.0
0.7
1.4
3.4
2.2
0.0
1.4
1.4
3.4
1.1
0.0
0.0
1.9
1.1
1.7
0.0
0.4
0.5
0.0
0.0
0.8
2.5
1.9
2.2
2.8
4.0
3.6
2.3
9.5
16.2
10.4
43.3
46.3
46.9
36.9
14.4
45.8
47.7
55.9
50.8
11.2
12.3
10.7
20.1
20.7
0.0
0.4
0.9
1.1
0.6
0.8
31.4
34.6
33.5
29.6

SEXO
60 o
mas
0.7
0.3
5.4
0.0
1.7
0.7
0.3
1.0
16.1
1.3
1.7
0.3
0.0
0.7
0.7
2.0
0.0
0.0
0.3
0.3
0.0
0.0
2.7
0.0
0.3
0.7
0.0
1.3
0.0
0.3
0.0
0.3
2.3
0.0
0.0
0.0
0.0
2.0
0.0
0.3
1.0
0.3
1.3
1.0
1.0
0.7
0.7
1.0
0.0
0.3
0.0
2.0
35.9
15.1
48.3
37.2
0.7
10.1

Masc
0.7
0.3
3.1
0.0
0.3
0.5
0.2
2.6
4.1
0.7
0.7
0.2
0.0
0.2
0.2
0.7
0.2
0.2
0.0
0.0
0.0
0.0
0.9
0.0
0.2
0.3
0.7
1.4
1.7
1.9
0.3
2.1
6.4
0.0
2.1
0.3
0.0
1.9
0.5
0.3
3.8
0.3
1.7
2.4
1.9
1.5
1.4
2.1
1.2
1.2
0.3
2.8
15.3
36.0
48.9
18.4
0.9
28.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
2.3
0.0
0.7
0.1
0.1
0.6
5.6
0.4
0.3
0.1
0.0
0.1
0.1
0.3
0.0
0.1
0.1
0.1
0.1
0.0
0.4
0.0
0.0
0.7
0.3
1.4
0.9
3.5
0.1
3.8
3.3
0.0
1.6
0.0
0.0
0.4
0.0
0.1
4.5
0.4
0.9
1.2
4.2
1.3
3.0
0.9
1.2
0.4
0.0
1.6
12.2
31.5
43.1
21.4
0.4
20.0

RGLE Cel/MP3
RGLE Otros

0.5
0.6

0.0
1.7

0.5
0.4

0.8
0.4

1.6
0.0

0.4
1.4

0.5
0.9

1.1
0.0

0.0
0.6

0.0
0.3

0.5
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.4
0.7

LUNES A VIERNES - HORA 12


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.1
2.6
0.0
0.6
0.6
0.1
1.7
4.2
0.6
0.4
0.3
0.0
0.0
0.1
0.4
0.0
0.1
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.4
0.5
1.3
1.3
3.2
0.3
2.2
4.6
0.0
1.6
0.1
0.0
0.7
0.2
0.2
3.4
0.4
1.3
1.3
3.1
1.4
2.3
1.3
1.0
0.7
0.2
1.9
12.7
30.9
42.6
17.1
1.0
23.6

Alto
0.8
0.4
4.8
0.0
0.4
1.2
0.0
1.6
4.4
0.8
0.4
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.4
0.8
0.8
4.0
1.2
2.4
6.0
0.0
2.4
0.4
0.0
1.2
0.0
0.4
0.4
0.0
0.8
1.2
0.4
0.8
1.6
0.8
0.4
0.4
0.4
1.6
15.9
26.3
41.0
16.7
2.4
21.5

EDAD
Me
dio
0.0
0.1
2.4
0.0
0.7
0.6
0.2
2.1
3.6
0.4
0.6
0.4
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.6
0.0
0.1
0.4
0.7
1.7
1.3
3.4
0.0
2.6
4.9
0.0
1.6
0.1
0.0
0.6
0.2
0.2
3.6
0.4
1.7
1.7
3.9
1.7
3.0
1.1
0.7
0.9
0.2
2.2
12.2
33.7
44.8
15.8
0.9
26.9

Bajo
0.0
0.0
1.1
0.0
0.4
0.0
0.0
0.8
5.7
1.1
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
1.5
1.9
0.4
0.8
2.7
0.0
0.8
0.0
0.0
0.8
0.4
0.0
5.3
0.8
0.8
0.4
3.4
1.1
0.8
2.3
2.3
0.8
0.0
1.1
11.4
26.6
37.3
21.7
0.0
15.2

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.0
0.4
2.7
3.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.4
1.1
1.6
0.0
0.3
0.0
0.0
0.0
0.0
1.7
1.3
2.7
3.7
0.8
0.7
0.0
1.1
5.2
0.0
0.3
0.0
1.1
0.0
0.8
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.4
0.5
0.0
1.6
1.0
0.0
0.5
0.5
0.8
1.4
0.9
2.7
1.0
0.0
2.8
2.7
1.1
0.5
1.6
5.2
4.0
5.3
3.7
0.0
1.0
0.4
0.0
0.0
0.8
3.8
3.5
1.6
3.1
0.0
4.1
9.3
4.3
6.8
0.0
0.0
0.0
0.0
0.0
0.0
1.7
2.7
3.2
2.1
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.9
0.5
0.0
0.0
0.3
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.5
4.8
6.2
3.5
2.7
2.6
0.0
0.3
0.4
0.5
0.5
0.0
2.4
1.8
1.6
0.5
0.0
0.3
2.2
3.2
1.6
0.0
4.8
4.9
4.8
2.6
0.0
1.7
2.7
2.1
1.0
0.0
2.1
2.7
5.3
3.1
0.0
0.7
1.3
2.1
2.6
0.0
0.7
1.3
3.2
1.0
0.0
0.0
1.3
1.1
2.1
0.8
0.3
0.4
0.0
0.0
2.4
3.1
1.3
2.1
1.0
1.6
4.8
2.7
10.2
15.7
10.4
40.0
43.8
40.6
34.6
12.0
44.5
46.0
49.7
48.7
7.2
8.6
10.6
16.6
18.3
0.8
0.0
1.3
2.1
2.1
0.8
33.4
33.2
31.6
27.7

SEXO
60 o
mas
0.3
0.3
6.3
0.0
1.9
0.6
0.3
0.9
12.9
1.6
1.3
0.6
0.0
0.0
0.3
1.3
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
0.3
0.3
0.0
0.9
0.0
0.0
0.0
0.0
2.5
0.0
0.0
0.0
0.0
1.9
0.0
0.6
0.9
0.3
0.9
0.9
0.9
0.6
0.9
0.9
0.0
0.3
0.0
1.3
31.1
13.5
42.8
33.0
0.3
9.4

Masc
0.2
0.2
2.6
0.0
0.7
1.2
0.3
3.1
3.6
0.8
0.7
0.3
0.0
0.0
0.2
0.5
0.0
0.2
0.0
0.0
0.0
0.0
0.8
0.0
0.2
0.3
0.7
1.0
1.8
2.6
0.5
1.5
6.3
0.0
1.7
0.3
0.0
1.3
0.5
0.3
3.6
0.3
1.7
2.3
2.0
1.3
1.2
2.0
0.8
1.2
0.5
2.5
15.2
32.7
46.1
15.9
1.3
28.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.1
2.6
0.0
0.5
0.1
0.0
0.5
4.6
0.4
0.3
0.3
0.0
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.1
0.0
0.4
0.0
0.0
0.4
0.4
1.5
0.8
3.7
0.1
2.7
3.3
0.0
1.5
0.0
0.0
0.3
0.0
0.1
3.1
0.4
1.1
0.5
4.1
1.5
3.3
0.7
1.1
0.4
0.0
1.4
10.7
29.4
39.8
18.2
0.7
19.5

RGLE Cel/MP3
RGLE Otros

0.4
0.7

0.4
0.8

0.5
1.0

0.4
0.0

0.0
4.0

1.0
1.0

0.4
0.4

0.5
0.0

0.0
0.5

0.3
0.0

0.3
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.5
1.0

LUNES A VIERNES - HORA 13


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.1
2.0
0.0
0.5
0.4
0.1
1.4
3.0
0.4
0.6
0.2
0.0
0.0
0.1
0.4
0.0
0.1
0.1
0.0
0.2
0.0
0.4
0.0
0.1
0.4
0.6
1.3
1.2
3.7
0.4
2.3
4.2
0.0
1.6
0.1
0.0
0.6
0.2
0.2
3.5
0.2
1.5
0.6
2.9
1.5
2.4
1.0
1.4
0.8
0.3
1.6
10.4
30.4
40.2
14.1
1.4
23.3

Alto
0.7
0.4
3.6
0.0
0.0
1.5
0.0
1.1
2.6
0.0
0.7
0.0
0.0
0.0
0.4
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.4
0.7
1.1
5.5
0.7
2.9
6.6
0.0
1.8
0.4
0.0
1.1
0.0
0.4
0.4
0.0
1.1
1.1
0.4
0.7
1.1
0.4
0.4
0.7
1.1
1.5
12.4
27.4
39.1
12.4
3.6
21.9

EDAD
Me
dio
0.0
0.1
1.8
0.0
0.7
0.2
0.1
1.4
2.7
0.3
0.7
0.3
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.3
0.0
0.3
0.0
0.1
0.2
0.8
1.6
1.3
3.7
0.2
2.4
3.8
0.0
1.5
0.1
0.0
0.5
0.2
0.2
3.2
0.2
1.6
0.7
3.7
2.1
3.3
0.9
1.2
0.9
0.1
1.8
9.6
31.8
40.9
12.6
1.2
26.0

Bajo
0.0
0.0
0.7
0.0
0.4
0.0
0.0
1.9
4.5
0.7
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.7
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.4
0.0
0.7
1.1
1.9
0.4
1.5
3.0
0.0
1.5
0.0
0.0
0.4
0.4
0.0
7.5
0.4
1.5
0.0
3.0
0.4
0.7
1.9
3.4
0.4
0.0
0.7
10.8
28.7
38.8
20.5
0.0
16.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.8
0.6
0.0
2.5
3.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.4
0.5
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.4
2.0
3.5
0.0
0.3
0.0
2.0
3.0
0.0
0.3
0.0
0.0
0.0
0.8
0.3
0.0
0.5
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.6
0.0
0.5
0.0
0.8
1.6
0.0
0.5
0.5
0.0
1.3
1.3
2.5
2.0
0.0
2.3
2.1
1.5
1.0
2.3
5.2
4.6
6.4
4.0
0.0
0.6
0.8
0.0
0.5
0.0
3.9
4.2
2.0
3.0
0.8
3.9
10.8
3.4
4.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
2.5
3.4
2.0
0.0
0.0
0.4
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.8
0.5
0.5
0.0
0.3
0.0
0.5
0.5
0.0
0.0
0.4
0.0
0.0
4.6
6.8
3.3
3.0
2.5
0.0
0.3
0.4
0.0
0.0
0.0
2.3
1.3
2.0
1.0
0.0
0.0
1.3
1.0
1.0
0.0
4.9
3.3
3.4
4.0
0.8
1.3
2.9
2.5
1.0
0.8
1.6
2.1
5.9
3.5
0.0
0.6
1.3
1.5
1.5
0.0
1.6
2.1
3.0
1.5
0.0
0.3
2.1
1.0
1.0
0.0
0.3
0.4
0.5
0.5
2.3
2.6
1.7
1.0
0.5
2.3
3.6
1.3
9.9
12.6
11.5
39.0
44.6
39.4
32.7
13.8
42.2
45.8
48.3
44.7
9.2
5.8
9.2
17.2
13.1
0.8
1.0
1.3
2.0
3.0
0.8
33.1
33.8
28.6
27.1

SEXO
60 o
mas
0.3
0.3
4.3
0.0
1.5
0.6
0.3
1.5
9.4
1.2
1.5
0.3
0.0
0.0
0.3
1.5
0.0
0.0
0.3
0.0
0.3
0.0
1.8
0.0
0.3
0.3
0.0
0.6
0.0
0.3
0.0
0.3
1.5
0.0
0.0
0.0
0.0
0.9
0.0
0.6
0.9
0.3
1.5
0.6
0.9
0.6
1.2
0.9
0.3
0.3
0.0
1.2
25.5
12.5
36.8
25.8
0.9
9.7

Masc
0.2
0.2
1.4
0.0
0.5
0.9
0.2
2.5
2.5
0.6
0.9
0.3
0.0
0.0
0.2
0.5
0.0
0.2
0.2
0.0
0.2
0.0
0.6
0.0
0.2
0.2
0.6
1.1
2.0
2.7
0.6
1.9
5.6
0.0
1.9
0.3
0.0
0.8
0.5
0.3
3.3
0.2
2.2
1.2
2.0
1.4
1.6
1.9
1.2
0.9
0.3
2.3
12.2
32.3
43.4
12.8
1.6
27.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.1
2.5
0.0
0.5
0.0
0.0
0.5
3.4
0.1
0.3
0.1
0.0
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.3
0.0
0.3
0.0
0.0
0.5
0.5
1.4
0.5
4.6
0.1
2.7
3.0
0.0
1.3
0.0
0.0
0.4
0.0
0.1
3.6
0.3
0.9
0.1
3.6
1.6
3.1
0.3
1.6
0.7
0.3
0.9
8.9
28.8
37.5
15.1
1.3
19.4

RGLE Cel/MP3
RGLE Otros

0.9
0.6

1.1
0.4

0.7
0.6

1.1
1.1

1.5
2.3

1.9
0.3

1.3
0.4

0.5
0.5

0.0
1.0

0.0
0.3

0.3
0.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

1.3
0.4

LUNES A VIERNES - HORA 14


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.1
1.6
0.0
0.3
0.5
0.1
1.8
2.7
0.2
0.5
0.1
0.1
0.1
0.1
0.3
0.0
0.3
0.0
0.0
0.2
0.0
0.4
0.0
0.1
0.4
0.5
1.4
1.1
3.4
0.3
2.6
4.0
0.0
1.9
0.3
0.0
0.7
0.1
0.3
3.3
0.3
2.7
0.5
2.7
1.4
2.1
1.0
1.6
0.6
0.3
1.6
10.1
31.6
40.8
15.4
1.4
22.7

Alto
1.0
0.3
3.5
0.0
0.3
1.0
0.0
1.0
2.1
0.0
0.3
0.0
0.0
0.3
0.3
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.7
0.3
0.7
1.0
3.8
1.0
2.1
6.3
0.0
2.1
0.7
0.0
0.7
0.0
0.3
0.3
0.0
2.4
1.0
0.7
0.7
1.4
0.3
0.3
0.7
0.7
2.4
11.8
27.4
38.2
12.5
2.8
21.9

EDAD
Me
dio
0.3
0.0
1.3
0.0
0.3
0.4
0.1
2.1
2.6
0.1
0.8
0.2
0.1
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.3
0.0
0.2
0.0
0.1
0.3
0.8
1.9
1.1
3.7
0.1
2.8
3.8
0.0
1.9
0.2
0.0
0.7
0.1
0.4
2.9
0.1
2.7
0.6
3.1
1.8
2.7
1.0
1.7
0.7
0.1
1.7
9.6
32.7
41.7
13.9
1.3
25.2

Bajo
0.4
0.0
0.7
0.0
0.4
0.0
0.4
1.4
3.9
0.7
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.7
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.4
0.0
0.7
1.1
2.2
0.4
2.5
2.5
0.0
1.4
0.0
0.0
0.7
0.4
0.0
7.5
1.1
3.2
0.0
3.2
1.1
0.7
1.4
2.9
0.4
0.4
0.7
10.0
32.3
40.9
23.3
0.0
15.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.3
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.7
0.6
0.0
1.4
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
1.2
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.4
2.9
3.0
0.0
0.3
0.4
2.4
3.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.3
0.0
0.5
0.5
0.7
1.5
0.0
0.0
0.5
0.0
0.9
1.2
3.8
2.0
0.0
2.5
1.2
1.4
0.5
2.2
4.0
5.7
5.2
3.9
0.0
0.3
0.8
0.5
0.0
0.7
4.3
4.5
1.9
3.4
1.5
4.3
9.3
4.8
3.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
3.7
3.3
3.0
0.0
0.3
0.0
0.5
1.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.8
1.0
0.5
0.0
0.3
0.0
0.5
0.0
0.0
0.0
0.4
1.0
0.0
4.4
7.4
2.8
1.4
3.0
0.0
0.0
0.4
0.5
0.5
0.7
4.3
2.8
2.9
2.0
0.7
0.3
0.8
1.0
0.5
0.7
5.0
2.0
2.4
4.4
0.7
1.2
1.6
2.9
1.5
0.7
1.9
2.4
3.8
3.0
0.0
0.3
1.6
2.4
0.5
0.7
1.9
2.4
1.9
1.5
0.0
0.6
1.6
0.5
1.0
0.7
0.3
0.4
0.5
0.0
2.2
3.1
0.4
0.5
1.5
1.5
3.1
2.4
9.0
12.3
16.3
42.1
41.1
39.0
35.0
17.0
44.6
43.5
47.6
46.3
11.9
9.9
9.8
15.2
15.3
0.7
0.3
0.8
3.8
2.0
0.7
32.2
31.7
29.0
27.6

SEXO
60 o
mas
1.2
0.3
3.8
0.0
0.9
0.9
0.6
2.9
7.9
0.6
1.5
0.3
0.0
0.3
0.3
1.5
0.0
0.6
0.0
0.0
0.3
0.0
1.8
0.0
0.3
0.6
0.3
0.9
0.3
0.3
0.3
0.3
1.2
0.0
0.0
0.0
0.0
1.2
0.0
0.6
0.6
0.3
2.4
0.3
0.9
0.9
0.9
0.9
1.2
0.0
0.0
1.8
25.0
14.1
37.4
26.5
1.2
9.1

Masc
0.6
0.0
1.2
0.0
0.2
0.6
0.3
3.2
1.7
0.5
0.8
0.2
0.2
0.0
0.2
0.5
0.0
0.2
0.0
0.0
0.2
0.0
0.5
0.0
0.2
0.2
0.3
1.5
1.8
2.4
0.6
2.1
6.2
0.0
2.3
0.3
0.0
1.1
0.3
0.5
2.9
0.2
3.8
1.1
1.4
1.2
1.7
1.5
1.5
0.8
0.5
2.3
10.7
33.9
43.6
12.7
2.0
27.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.4
0.1
2.0
0.0
0.5
0.4
0.0
0.6
3.6
0.0
0.4
0.1
0.0
0.1
0.0
0.3
0.0
0.4
0.0
0.0
0.3
0.0
0.4
0.0
0.0
0.6
0.8
1.4
0.5
4.3
0.1
3.0
2.3
0.0
1.5
0.3
0.0
0.4
0.0
0.3
3.6
0.4
1.9
0.1
3.8
1.6
2.4
0.5
1.8
0.5
0.1
1.1
9.5
29.6
38.6
17.7
0.9
18.8

RGLE Cel/MP3
RGLE Otros

0.7
0.8

0.3
1.0

0.9
0.4

0.4
1.4

1.5
2.2

1.5
0.9

1.2
0.4

0.0
0.0

0.0
1.0

0.0
0.6

0.8
0.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.6
0.6

LUNES A VIERNES - HORA 15


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.5
0.1
1.5
0.1
0.3
0.5
0.1
1.1
2.3
0.2
0.6
0.1
0.1
0.1
0.1
0.3
0.0
0.1
0.0
0.1
0.1
0.0
0.6
0.0
0.1
0.4
0.5
1.3
1.3
2.7
0.1
2.9
4.2
0.0
1.7
0.3
0.1
0.7
0.2
0.4
3.4
0.2
5.7
0.1
2.4
1.6
2.0
1.0
1.7
0.7
0.3
1.6
8.9
33.8
42.0
15.9
1.4
22.9

Alto
1.0
0.3
3.1
0.0
0.3
1.0
0.0
0.7
2.0
0.3
0.3
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.7
0.3
1.0
1.0
2.7
0.0
2.4
5.8
0.0
2.0
0.7
0.3
1.0
0.0
0.3
0.7
0.0
3.1
0.3
0.7
1.7
2.0
0.7
0.7
0.7
0.3
2.7
10.6
29.0
38.6
15.0
2.4
20.1

EDAD
Me
dio
0.4
0.0
0.9
0.1
0.2
0.5
0.1
1.4
1.9
0.1
0.8
0.2
0.1
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.3
0.7
1.4
1.3
3.1
0.1
3.2
4.1
0.0
1.6
0.3
0.0
0.7
0.1
0.5
3.0
0.1
6.2
0.1
2.9
1.8
2.1
0.9
2.0
0.9
0.3
1.5
7.7
35.1
42.6
13.3
1.5
26.2

Bajo
0.4
0.0
1.8
0.0
0.7
0.0
0.4
0.7
3.9
0.4
0.4
0.0
0.0
0.0
0.0
1.1
0.0
0.7
0.0
0.4
0.0
0.0
1.1
0.0
0.4
0.4
0.0
1.1
1.4
1.4
0.4
2.5
2.8
0.0
1.4
0.0
0.0
0.7
0.7
0.0
7.4
0.7
6.7
0.0
2.8
1.1
1.4
1.8
1.8
0.4
0.4
0.7
11.0
34.6
43.5
25.4
0.0
15.5

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
1.9
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.2
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.4
0.9
2.4
0.0
0.3
0.4
1.9
2.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
1.4
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
2.2
0.3
0.0
0.0
0.0
1.5
0.9
0.0
0.0
0.5
0.0
0.6
0.8
4.2
2.0
0.0
2.4
2.4
1.4
0.5
1.5
3.0
3.6
5.1
3.4
0.0
0.0
0.4
0.0
0.0
0.7
4.8
4.8
2.3
3.9
0.0
4.8
9.9
4.6
2.9
0.0
0.0
0.0
0.0
0.0
0.0
1.5
3.2
3.2
2.0
0.0
0.3
0.0
0.9
1.0
0.0
0.0
0.4
0.0
0.0
0.7
0.0
1.2
0.9
0.0
0.0
0.3
0.0
0.9
0.0
0.0
0.0
0.4
1.4
0.0
5.2
8.5
1.6
0.9
3.9
0.0
0.0
0.4
0.5
0.0
1.5
8.2
7.5
7.4
4.9
0.7
0.0
0.4
0.0
0.0
1.5
4.5
1.2
2.3
4.4
0.7
1.2
2.0
3.2
2.0
1.5
1.5
2.4
4.2
2.0
1.5
0.6
1.6
1.4
0.5
0.7
3.0
2.0
1.4
1.0
0.0
0.6
2.4
0.0
1.5
0.7
0.6
0.4
0.5
0.0
0.7
2.4
1.6
0.9
1.0
3.0
1.8
2.0
7.4
10.7
17.9
45.8
44.0
42.6
36.1
20.1
47.3
46.0
49.1
45.9
16.4
10.6
9.9
15.7
15.1
0.0
0.6
2.8
1.9
2.4
1.5
32.7
31.0
31.0
27.3

SEXO
60 o
mas
1.7
0.3
3.7
0.3
1.1
0.9
0.6
1.7
6.9
0.6
1.4
0.3
0.0
0.3
0.3
1.1
0.0
0.0
0.0
0.0
0.3
0.0
2.0
0.0
0.0
0.6
0.3
0.6
0.3
0.3
0.3
0.3
1.4
0.0
0.3
0.0
0.0
1.4
0.0
0.6
0.3
0.3
2.9
0.0
0.6
0.9
0.9
0.9
1.1
0.0
0.0
2.0
22.6
14.3
35.8
25.8
0.9
8.6

Masc
0.7
0.0
1.3
0.0
0.1
0.4
0.3
1.9
1.2
0.3
0.9
0.1
0.1
0.0
0.1
0.6
0.0
0.1
0.0
0.1
0.0
0.0
0.7
0.0
0.1
0.3
0.4
1.3
2.1
1.8
0.1
2.1
5.8
0.0
1.9
0.4
0.0
1.0
0.4
0.6
3.1
0.1
7.6
0.3
1.9
1.6
1.5
1.3
1.9
1.0
0.3
2.1
8.9
37.3
45.5
13.7
1.6
28.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.4
0.1
1.6
0.1
0.5
0.6
0.0
0.5
3.2
0.1
0.4
0.1
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.0
0.5
0.0
0.0
0.5
0.5
1.2
0.6
3.4
0.1
3.6
2.8
0.0
1.5
0.2
0.1
0.5
0.0
0.2
3.6
0.2
4.1
0.0
2.8
1.6
2.3
0.7
1.5
0.5
0.4
1.2
8.9
30.9
39.1
17.8
1.2
18.7

RGLE Cel/MP3
RGLE Otros

0.7
0.9

0.3
0.7

0.9
0.7

0.4
2.1

1.5
0.7

1.5
1.8

1.2
1.2

0.0
0.5

0.0
0.5

0.0
0.6

0.9
1.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.5
0.7

LUNES A VIERNES - HORA 16


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.8
0.1
1.4
0.1
0.4
0.4
0.3
1.1
2.2
0.4
0.6
0.1
0.1
0.1
0.1
0.3
0.0
0.2
0.0
0.1
0.1
0.0
0.4
0.0
0.2
0.6
0.6
1.4
1.1
2.6
0.2
2.8
4.1
0.0
1.4
0.3
0.1
0.7
0.2
0.3
3.2
0.1
6.7
0.3
2.3
1.6
1.4
1.0
1.5
0.7
0.4
1.9
9.2
33.3
41.9
16.1
1.6
22.2

Alto
1.6
0.3
2.2
0.0
0.3
0.6
0.0
0.6
1.3
0.0
0.3
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.6
0.3
1.6
1.3
3.2
0.3
3.2
6.7
0.0
2.5
0.6
0.3
1.0
0.0
0.3
1.0
0.0
3.8
0.3
0.6
1.9
1.0
0.6
0.6
1.3
0.6
1.6
8.6
31.1
39.0
13.3
2.9
21.9

EDAD
Me
dio
0.5
0.0
0.9
0.1
0.3
0.4
0.1
1.4
2.2
0.4
0.7
0.2
0.1
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.3
0.0
0.1
0.6
0.8
1.5
1.0
2.8
0.1
2.9
3.7
0.0
1.1
0.3
0.0
0.6
0.1
0.4
2.7
0.1
7.1
0.3
2.8
1.6
1.6
0.8
1.4
0.6
0.4
2.3
8.6
33.7
42.0
14.2
1.5
24.4

Bajo
0.7
0.0
2.1
0.0
1.0
0.0
1.0
0.7
3.4
0.7
0.3
0.0
0.0
0.0
0.0
1.0
0.0
1.0
0.0
0.3
0.0
0.0
1.0
0.0
0.3
0.3
0.0
0.7
1.4
1.4
0.3
2.4
2.7
0.0
1.0
0.0
0.0
0.7
0.7
0.0
7.2
0.3
8.6
0.0
2.7
1.0
1.0
2.1
2.4
0.3
0.3
1.0
12.0
34.4
44.7
25.4
0.3
15.1

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.7
0.0
0.0
0.9
0.5
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
1.7
2.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.5
0.0
0.0
0.4
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.9
0.8
0.9
3.2
0.0
0.3
0.4
2.2
1.4
0.0
0.0
0.0
0.9
0.5
0.0
0.0
0.4
1.3
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
2.1
0.9
0.0
0.4
0.5
1.4
1.2
0.4
0.0
0.5
0.0
0.3
1.1
4.8
2.3
0.0
2.3
1.9
1.7
0.0
4.3
2.9
2.3
4.8
2.7
0.0
0.0
0.4
0.4
0.0
1.4
4.1
5.3
2.6
2.7
0.0
4.1
9.1
4.3
5.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
2.6
3.5
0.9
0.0
0.0
0.4
0.9
0.9
0.0
0.0
0.4
0.0
0.0
0.7
0.0
1.1
0.9
0.0
0.0
0.3
0.0
0.9
0.0
0.0
0.0
0.4
0.9
0.0
4.3
7.2
1.1
0.9
5.4
0.0
0.0
0.0
0.0
0.5
2.1
9.9
9.8
7.8
4.1
0.7
0.3
0.8
0.0
0.0
1.4
4.3
1.1
1.7
4.1
0.7
1.2
1.9
3.9
1.8
0.7
1.4
1.1
2.2
2.3
1.4
0.6
1.5
1.7
0.9
0.7
3.2
1.1
1.3
1.4
0.0
0.6
1.9
0.4
1.4
0.7
0.9
0.4
0.4
0.0
4.3
2.0
1.9
0.9
0.9
3.6
2.6
1.9
9.1
10.9
23.6
44.6
41.5
40.9
34.8
26.4
46.7
43.4
49.1
45.2
19.3
11.9
9.1
14.3
14.9
0.0
1.2
2.6
2.2
2.3
2.1
30.1
29.4
30.9
27.6

SEXO
60 o
mas
2.1
0.3
2.9
0.3
1.1
1.1
0.8
1.1
6.6
0.8
1.3
0.3
0.0
0.3
0.3
1.1
0.0
0.3
0.0
0.0
0.3
0.0
1.9
0.0
0.5
0.3
0.3
0.5
0.3
0.5
0.3
0.8
1.6
0.0
0.0
0.0
0.0
1.3
0.0
0.5
0.5
0.3
4.2
0.0
1.1
0.5
0.8
0.5
0.5
0.0
0.3
2.1
21.7
15.3
36.0
25.4
1.1
8.7

Masc
1.1
0.0
1.1
0.0
0.4
0.4
0.6
2.0
1.3
0.7
1.0
0.1
0.1
0.0
0.1
0.6
0.0
0.3
0.0
0.1
0.0
0.0
0.3
0.0
0.4
0.3
0.4
1.7
2.0
1.5
0.3
1.5
5.9
0.0
2.0
0.4
0.0
1.0
0.4
0.6
3.1
0.0
8.8
0.3
1.7
1.5
1.3
1.4
1.4
1.0
0.4
2.4
9.8
36.8
45.8
14.1
1.7
28.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.5
0.1
1.6
0.1
0.5
0.3
0.0
0.5
3.0
0.1
0.2
0.1
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.0
0.6
0.0
0.0
0.8
0.7
1.2
0.5
3.5
0.1
3.9
2.7
0.0
0.9
0.2
0.1
0.5
0.0
0.1
3.2
0.2
5.0
0.2
2.9
1.6
1.5
0.7
1.5
0.5
0.5
1.5
8.8
30.4
38.7
17.7
1.5
17.0

RGLE Cel/MP3
RGLE Otros

0.5
1.6

0.3
0.3

0.4
1.6

1.0
2.7

0.7
4.3

1.2
2.0

1.1
1.1

0.0
2.2

0.0
0.5

0.0
0.8

0.6
1.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.5
2.1

LUNES A VIERNES - HORA 17


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.4
0.1
0.8
0.0
0.5
0.2
0.4
1.1
2.0
0.5
0.6
0.0
0.0
0.1
0.1
0.3
0.0
0.2
0.0
0.0
0.1
0.0
0.4
0.0
0.1
0.2
0.5
1.0
0.9
2.4
0.1
2.7
4.2
0.1
1.4
0.3
0.1
0.6
0.1
0.2
3.3
0.1
7.0
0.2
2.0
1.3
1.2
0.8
1.4
0.8
0.5
1.4
7.8
31.5
38.8
15.4
2.1
19.1

Alto
0.9
0.3
0.9
0.0
0.3
0.0
0.6
1.2
1.2
0.0
0.6
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.0
0.6
0.6
4.4
0.0
2.9
6.8
0.0
1.5
0.6
0.3
0.6
0.0
0.3
0.9
0.0
4.7
0.3
1.2
0.9
0.9
0.9
0.9
0.9
0.6
1.2
6.8
27.9
34.4
11.8
4.1
17.1

EDAD
Me
dio
0.2
0.0
0.6
0.0
0.4
0.3
0.1
1.4
2.0
0.4
0.8
0.0
0.0
0.1
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.3
0.8
1.2
0.9
2.1
0.1
2.8
3.9
0.1
1.5
0.3
0.1
0.7
0.1
0.2
2.5
0.1
7.8
0.2
2.2
1.5
1.4
0.6
1.4
0.7
0.5
1.5
7.0
32.6
39.2
14.0
2.0
21.3

Bajo
0.3
0.0
1.7
0.0
1.0
0.0
1.0
0.3
3.3
1.7
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.3
0.7
1.3
1.0
0.3
2.0
2.3
0.0
1.0
0.0
0.0
0.3
0.3
0.0
8.6
0.3
6.6
0.0
2.0
1.3
1.0
1.3
2.0
1.3
0.3
1.3
11.6
31.9
42.5
24.6
0.0
14.3

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.7
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.4
0.9
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.9
0.7
0.6
1.0
1.2
3.0
0.0
0.3
0.3
1.2
0.9
0.7
0.3
0.0
1.2
0.9
0.0
0.0
0.3
0.4
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
0.3
0.0
0.4
0.0
2.1
0.8
0.3
0.0
0.4
0.0
0.3
0.7
2.9
1.7
0.0
1.7
1.4
1.6
0.0
5.6
2.2
2.4
3.7
2.6
0.0
0.0
0.3
0.0
0.0
2.1
5.2
3.5
2.5
1.7
0.7
3.9
9.8
3.3
5.2
0.0
0.0
0.3
0.0
0.0
0.0
1.1
2.8
4.1
0.4
0.0
0.0
0.3
0.8
0.9
0.0
0.0
0.7
0.0
0.0
0.0
0.3
0.7
0.8
0.0
0.0
0.3
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.0
4.9
7.5
1.7
2.1
3.9
0.0
0.3
0.0
0.0
0.0
2.8
8.8
11.9
7.8
4.3
0.7
0.0
0.7
0.0
0.0
1.4
3.3
0.7
2.1
3.4
0.7
1.4
1.0
2.9
1.7
0.7
1.4
0.7
1.6
2.1
0.7
0.8
1.0
1.6
0.0
0.0
3.3
0.7
1.6
1.3
0.0
0.6
2.1
1.2
1.3
0.7
0.8
0.7
0.4
0.0
2.8
1.1
1.7
0.4
1.3
3.5
1.9
2.1
7.0
9.4
24.3
40.6
41.6
39.1
30.5
27.8
42.0
43.4
46.1
39.9
18.8
11.3
12.2
13.2
14.2
2.8
1.9
3.8
3.7
0.4
2.1
25.4
24.1
26.7
24.5

SEXO
60 o
mas
1.0
0.3
2.0
0.0
0.8
0.5
1.0
0.8
6.8
0.5
1.5
0.0
0.0
0.5
0.3
1.0
0.0
0.3
0.0
0.0
0.0
0.0
1.5
0.0
0.5
0.0
0.3
0.5
0.3
0.5
0.3
0.8
1.8
0.0
0.0
0.0
0.0
1.3
0.0
0.3
0.5
0.3
4.3
0.0
1.0
0.5
0.8
0.5
0.5
0.0
0.3
1.5
18.3
14.6
31.7
22.4
0.8
8.3

Masc
0.5
0.0
0.8
0.0
0.4
0.3
0.7
2.0
1.1
1.2
1.1
0.0
0.0
0.1
0.1
0.5
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.3
0.5
1.1
1.6
1.5
0.1
1.9
6.3
0.1
1.7
0.4
0.1
0.8
0.3
0.4
3.1
0.1
8.8
0.3
1.5
1.2
1.3
1.1
1.2
0.9
0.4
1.9
9.4
35.8
44.5
14.9
2.8
25.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.2
0.1
0.9
0.0
0.5
0.1
0.1
0.4
2.8
0.0
0.2
0.0
0.0
0.1
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.4
0.0
0.0
0.2
0.5
0.9
0.3
3.2
0.1
3.4
2.5
0.0
1.1
0.2
0.1
0.4
0.0
0.0
3.5
0.1
5.5
0.1
2.4
1.4
1.1
0.5
1.5
0.8
0.5
1.0
6.5
28.0
34.1
15.9
1.5
14.2

RGLE Cel/MP3
RGLE Otros

0.8
1.4

0.6
0.6

1.0
1.2

0.3
3.3

0.7
3.5

1.7
1.4

1.7
1.4

0.4
2.1

0.0
0.9

0.0
0.8

0.7
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.9
1.8

LUNES A VIERNES - HORA 18


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.1
0.7
0.0
0.4
0.2
0.4
0.9
1.5
0.4
0.2
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.5
0.6
0.9
0.9
2.1
0.2
2.2
2.8
0.1
1.1
0.2
0.1
0.3
0.1
0.2
3.5
0.1
5.4
0.2
1.9
1.0
1.2
0.7
1.2
0.6
0.3
1.5
6.1
26.5
32.5
12.8
2.3
14.4

Alto
0.3
0.3
0.8
0.0
0.6
0.6
0.8
1.4
1.4
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.6
1.1
0.8
0.8
4.2
0.3
1.7
5.4
0.3
0.8
0.8
0.0
0.3
0.0
0.3
1.4
0.0
3.1
0.3
1.1
0.8
0.6
0.8
0.8
0.6
0.3
2.0
7.0
25.9
33.0
11.3
6.8
11.8

EDAD
Me
dio
0.1
0.0
0.6
0.0
0.3
0.1
0.2
0.9
1.2
0.2
0.3
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.3
0.0
0.1
0.6
0.6
1.1
0.9
1.5
0.2
2.5
2.3
0.1
1.3
0.1
0.1
0.3
0.1
0.3
2.9
0.0
6.4
0.3
2.2
1.2
1.6
0.5
1.1
0.5
0.4
1.6
4.9
27.3
32.1
10.8
1.5
16.3

Bajo
0.0
0.0
1.0
0.0
0.7
0.0
0.7
0.0
2.6
1.6
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.7
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.3
0.3
1.0
1.6
0.0
1.6
1.6
0.0
0.7
0.0
0.0
0.7
0.0
0.0
7.8
0.3
4.9
0.0
1.6
0.3
0.3
1.3
1.6
1.3
0.3
0.7
9.1
24.8
33.6
21.2
0.0
10.7

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
1.2
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.2
0.7
0.3
1.0
1.2
2.1
0.0
0.3
0.3
0.4
1.2
0.7
0.3
0.0
0.8
0.4
0.0
0.0
0.3
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.3
0.3
0.4
0.8
2.0
1.3
0.3
0.4
0.4
0.0
0.5
1.0
1.6
2.5
0.0
1.6
1.4
1.6
0.0
4.6
2.1
3.7
2.0
1.7
0.0
0.3
0.3
0.0
0.0
2.6
4.8
1.7
2.4
0.8
0.7
2.1
5.4
2.4
5.0
0.0
0.0
0.7
0.0
0.0
0.0
0.8
1.4
3.7
1.2
0.0
0.0
0.7
0.4
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.8
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.7
0.4
0.0
5.3
8.0
2.4
1.2
4.1
0.0
0.0
0.0
0.0
0.0
3.3
8.5
7.5
5.7
2.5
1.3
0.0
0.7
0.0
0.0
0.7
2.9
1.4
2.0
2.5
0.7
1.3
1.0
1.6
1.2
0.7
1.3
0.3
2.8
1.7
0.7
0.8
1.0
1.2
0.0
0.0
2.4
0.7
2.0
0.8
0.0
0.5
1.7
1.2
0.4
0.7
0.3
1.0
0.4
0.0
1.3
1.1
3.1
1.2
1.7
3.3
1.6
2.4
6.1
7.9
23.2
35.0
34.4
32.9
24.8
26.5
36.3
36.4
39.4
32.6
13.9
9.8
12.9
12.6
9.9
3.3
1.6
2.7
5.7
1.2
2.0
20.2
17.3
18.7
19.4

SEXO
60 o
mas
0.2
0.0
1.5
0.0
0.7
0.7
0.7
0.5
4.9
0.5
0.2
0.0
0.0
0.2
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.0
0.2
0.2
0.0
0.2
0.2
0.2
0.2
0.5
1.2
0.0
0.0
0.0
0.0
0.7
0.0
0.2
0.5
0.2
3.5
0.0
1.2
0.2
0.5
0.5
0.5
0.0
0.0
1.0
13.1
11.4
24.2
16.8
1.0
5.9

Masc
0.1
0.0
1.0
0.0
0.4
0.1
0.5
1.5
0.9
0.9
0.4
0.0
0.0
0.1
0.0
0.5
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.0
0.1
0.5
0.6
0.8
1.5
1.3
0.3
1.8
3.3
0.1
1.5
0.3
0.1
0.4
0.1
0.4
3.5
0.0
6.9
0.4
1.4
0.9
1.3
0.9
1.0
0.6
0.4
1.8
7.3
28.9
35.9
11.9
2.7
18.3

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.1
0.4
0.0
0.4
0.2
0.3
0.3
2.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.0
0.3
0.0
0.0
0.5
0.6
1.1
0.3
2.8
0.1
2.5
2.4
0.1
0.8
0.2
0.0
0.3
0.0
0.1
3.5
0.1
4.2
0.1
2.3
1.1
1.1
0.5
1.3
0.6
0.3
1.3
5.1
24.5
29.7
13.5
2.0
11.1

RGLE Cel/MP3
RGLE Otros

1.0
2.2

0.6
3.1

1.4
2.1

0.3
1.6

2.0
5.3

2.1
2.9

2.0
2.0

0.4
2.0

0.0
2.5

0.0
0.5

0.9
2.3

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

1.2
2.1

LUNES A VIERNES - HORA 19


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.1
0.5
0.1
0.2
0.2
0.1
0.9
1.1
0.4
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.5
0.5
0.7
1.0
1.9
0.3
1.6
1.7
0.0
0.7
0.2
0.1
0.3
0.1
0.1
3.5
0.1
2.1
0.1
1.0
1.2
1.4
0.7
0.9
0.5
0.2
1.4
4.9
20.0
24.7
11.3
3.0
7.8

Alto
0.0
0.0
0.8
0.0
0.8
0.8
0.0
2.2
0.8
0.6
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.3
0.6
0.8
0.6
1.4
3.6
0.8
1.9
2.5
0.0
0.6
0.6
0.0
0.0
0.0
0.0
2.2
0.0
0.3
0.3
0.3
1.7
0.6
0.8
0.3
0.3
0.3
2.2
7.4
19.3
26.4
11.3
7.7
5.5

EDAD
Me
dio
0.0
0.0
0.6
0.1
0.0
0.0
0.0
0.6
1.1
0.1
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.6
0.6
0.7
0.7
1.5
0.2
1.5
1.5
0.0
0.9
0.1
0.1
0.2
0.1
0.2
2.7
0.0
2.7
0.1
1.3
1.2
2.0
0.6
0.8
0.2
0.1
1.5
3.6
19.9
23.3
9.3
1.9
8.9

Bajo
0.3
0.3
0.0
0.0
0.3
0.0
0.3
0.0
1.6
1.3
0.3
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.0
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
1.0
1.3
1.6
0.0
1.6
1.3
0.0
0.3
0.0
0.0
1.0
0.3
0.0
7.7
0.3
2.2
0.0
0.6
0.6
0.0
0.6
1.9
1.6
0.3
0.0
6.1
21.5
27.2
18.3
1.0
6.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.7
2.8
0.8
0.0
0.0
0.0
0.4
0.8
1.9
0.3
0.0
0.4
0.4
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.3
0.3
0.4
0.0
1.3
1.0
0.3
0.4
0.4
0.6
0.0
0.3
2.8
1.2
0.0
2.0
1.7
1.2
0.0
7.0
1.5
3.0
2.4
0.8
0.6
0.3
0.3
0.4
0.0
3.2
4.1
0.7
1.6
0.0
0.6
0.5
5.0
0.8
2.8
0.0
0.0
0.0
0.0
0.0
0.0
0.3
1.3
2.4
0.8
0.0
0.0
0.3
0.4
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.3
0.0
1.2
0.0
0.0
0.0
0.3
0.4
0.0
0.0
0.0
0.7
0.0
0.0
7.6
7.7
2.3
1.2
2.8
0.0
0.0
0.0
0.0
0.0
0.6
2.3
3.7
1.6
2.4
0.6
0.0
0.3
0.0
0.0
0.0
1.5
0.7
1.2
1.2
0.6
0.8
1.3
2.8
1.6
0.0
1.3
1.3
3.6
1.6
1.3
0.5
0.7
0.8
0.8
0.0
2.0
1.3
1.2
0.4
0.0
0.8
0.7
1.2
0.0
0.6
0.0
0.3
0.4
0.0
3.2
1.0
2.0
0.0
0.4
3.8
1.0
2.0
4.8
4.8
25.9
25.3
26.1
24.6
16.1
29.7
26.3
28.1
29.4
21.0
17.7
9.4
12.4
10.9
7.3
1.9
2.3
3.3
6.9
2.8
1.9
11.0
10.4
9.3
9.3

SEXO
60 o
mas
0.2
0.2
1.0
0.2
0.5
0.5
0.2
0.5
4.2
0.2
0.5
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.0
0.5
0.7
0.0
0.2
0.2
0.0
0.2
0.2
0.5
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.5
0.2
1.5
0.0
0.7
0.5
0.5
0.5
0.0
0.0
0.0
2.0
11.1
7.9
17.9
12.5
1.5
3.2

Masc
0.0
0.1
0.6
0.0
0.3
0.3
0.1
1.6
1.0
0.8
0.5
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.1
0.3
0.1
0.5
0.8
1.6
1.1
0.4
1.4
1.9
0.0
0.9
0.3
0.1
0.5
0.1
0.1
3.9
0.0
2.5
0.1
0.8
1.4
1.1
1.0
0.8
0.5
0.3
1.5
6.4
21.4
27.6
12.0
3.9
9.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
0.4
0.1
0.2
0.1
0.0
0.2
1.3
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.5
0.7
0.4
2.6
0.2
1.8
1.5
0.0
0.6
0.1
0.0
0.1
0.1
0.1
3.1
0.1
1.8
0.1
1.2
1.0
1.6
0.4
1.0
0.4
0.1
1.3
3.6
18.9
22.2
10.7
2.2
6.1

RGLE Cel/MP3
RGLE Otros

0.9
1.8

0.8
1.1

1.1
2.1

0.3
1.3

2.5
5.7

1.5
2.0

0.3
1.7

1.6
0.8

0.4
1.6

0.0
0.7

0.8
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

1.0
2.3

LUNES A VIERNES - HORA 20


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.1
0.2
0.1
0.2
0.3
0.1
0.5
1.1
0.3
0.1
0.1
0.0
0.0
0.0
0.2
0.0
0.1
0.0
0.0
0.0
0.0
0.4
0.1
0.1
0.3
0.5
0.5
0.9
1.0
0.2
1.3
0.7
0.1
0.3
0.1
0.1
0.1
0.1
0.1
2.9
0.1
0.7
0.1
0.7
0.5
1.1
0.3
1.1
0.3
0.1
0.9
4.3
13.5
17.6
10.8
1.7
4.0

Alto
0.3
0.0
0.0
0.0
0.6
0.6
0.0
1.1
0.6
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.3
0.0
0.3
1.1
0.6
1.1
1.4
0.6
1.9
1.4
0.6
0.3
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.8
0.3
0.6
0.0
0.3
0.0
1.4
4.7
12.4
16.8
10.7
1.9
2.8

EDAD
Me
dio
0.1
0.0
0.4
0.1
0.1
0.4
0.1
0.5
1.4
0.2
0.2
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.5
0.4
0.5
0.7
1.1
0.2
1.2
0.5
0.0
0.5
0.1
0.1
0.1
0.1
0.2
2.7
0.0
0.9
0.0
1.1
0.5
1.7
0.4
1.1
0.1
0.2
0.9
4.2
13.6
17.6
9.7
2.0
4.8

Bajo
0.3
0.3
0.0
0.0
0.3
0.0
0.3
0.0
1.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.0
1.0
1.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
5.4
0.3
0.6
0.3
0.3
0.3
0.3
0.0
2.2
1.3
0.0
0.0
4.2
14.4
18.6
14.4
0.0
2.6

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.6
0.3
0.3
1.6
0.4
0.0
0.0
0.0
0.0
0.8
1.9
0.3
0.0
0.4
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.3
0.4
0.4
0.6
1.3
0.3
0.0
0.4
0.0
0.3
0.0
1.2
2.0
0.6
1.3
1.7
1.2
0.0
5.1
1.3
1.0
0.4
0.4
0.6
0.3
0.3
0.4
0.0
1.9
4.1
1.0
0.4
0.0
0.0
0.3
2.3
0.8
1.2
0.0
0.0
0.0
0.0
0.4
0.0
0.3
1.0
0.4
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.0
0.0
0.5
0.0
0.0
0.0
5.1
7.1
2.7
0.8
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.0
0.4
0.4
0.0
0.0
0.0
0.0
0.4
0.6
0.8
0.7
0.8
1.2
0.6
0.3
1.0
1.2
0.0
0.6
0.8
0.7
4.0
1.2
1.3
0.0
0.3
0.4
0.8
0.0
2.3
1.3
1.6
0.8
0.0
0.8
0.3
0.8
0.0
0.0
0.3
0.3
0.0
0.0
1.9
0.8
0.7
0.0
1.2
3.8
0.8
2.0
2.8
3.2
17.7
20.4
16.7
14.9
11.3
21.5
20.9
18.7
17.7
14.5
17.1
11.0
9.7
8.9
8.5
0.6
1.3
2.7
2.8
1.6
1.9
6.1
5.4
5.2
3.2

SEXO
60 o
mas
0.2
0.2
0.7
0.2
0.7
0.7
0.2
0.2
4.4
0.0
0.2
0.2
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.0
0.5
0.2
0.2
0.0
0.0
0.0
0.0
1.0
11.1
3.2
14.0
11.5
1.0
1.5

Masc
0.3
0.1
0.0
0.0
0.1
0.6
0.3
1.1
1.0
0.4
0.3
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.1
0.1
0.3
0.3
0.9
1.5
0.1
0.4
1.1
0.6
0.3
0.5
0.1
0.1
0.1
0.1
0.3
3.3
0.0
0.9
0.1
0.8
0.4
1.0
0.4
1.0
0.5
0.1
0.9
5.4
14.4
19.7
10.9
2.4
5.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
0.4
0.1
0.3
0.1
0.0
0.0
1.3
0.2
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.6
0.2
0.3
1.8
0.1
1.5
0.8
0.0
0.2
0.0
0.0
0.0
0.1
0.0
2.5
0.1
0.5
0.0
0.7
0.6
1.3
0.3
1.2
0.2
0.1
0.8
3.4
12.7
15.9
10.7
1.0
2.6

RGLE Cel/MP3
RGLE Otros

0.5
0.7

0.6
0.8

0.4
0.6

0.6
1.0

0.6
1.3

0.5
2.0

0.7
0.3

0.8
0.0

0.4
0.4

0.0
0.0

0.3
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.6
0.8

LUNES A VIERNES - HORA 21


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.1
0.2
0.0
0.2
0.3
0.1
0.4
1.0
0.3
0.1
0.1
0.0
0.0
0.0
0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.5
0.1
0.1
0.3
0.5
0.3
0.8
1.0
0.1
1.3
0.5
0.1
0.3
0.1
0.1
0.1
0.1
0.1
2.6
0.1
0.3
0.0
0.7
0.3
0.7
0.3
1.1
0.4
0.1
0.7
4.2
11.1
15.2
10.2
1.3
2.9

Alto
0.3
0.0
0.0
0.0
0.3
0.3
0.0
0.3
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.0
0.0
0.0
0.0
0.0
1.1
0.3
0.0
0.0
1.1
0.3
1.4
1.4
0.3
1.9
0.8
0.3
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.3
0.0
0.0
0.0
0.3
0.0
0.6
0.0
0.3
0.0
0.6
4.4
9.6
14.0
9.4
2.8
1.4

EDAD
Me
dio
0.2
0.0
0.3
0.0
0.1
0.4
0.1
0.6
1.1
0.2
0.1
0.2
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.5
0.5
0.3
0.6
1.0
0.0
1.3
0.4
0.0
0.6
0.1
0.1
0.1
0.1
0.2
2.8
0.1
0.5
0.0
1.0
0.3
1.1
0.3
1.1
0.2
0.2
1.0
3.9
11.6
15.3
9.7
1.2
3.6

Bajo
0.0
0.3
0.0
0.0
0.3
0.3
0.3
0.0
1.3
0.3
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.3
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.3
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.8
0.0
0.0
0.0
0.6
0.3
0.0
0.0
2.2
1.3
0.0
0.0
5.1
10.9
16.0
12.8
0.0
2.2

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.0
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.3
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.7
0.8
0.8
0.0
0.0
0.0
0.4
0.8
1.3
0.5
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.4
0.0
1.9
1.0
0.0
0.4
0.4
0.0
0.3
0.3
0.4
1.2
0.6
1.0
2.0
0.8
0.0
3.8
1.3
1.0
0.8
0.4
0.6
0.0
0.0
0.4
0.0
2.5
3.6
1.0
0.4
0.0
0.6
0.3
1.3
0.8
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.3
0.7
0.8
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.5
0.0
0.0
0.0
4.4
5.6
2.7
2.0
1.2
0.0
0.0
0.0
0.4
0.0
0.0
0.5
0.7
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.6
1.3
0.7
0.8
0.4
0.0
0.3
0.7
0.8
0.0
0.6
0.5
0.3
2.4
0.8
0.6
0.0
0.7
0.4
0.4
0.0
2.0
1.7
1.6
0.8
0.0
0.8
0.7
0.8
0.0
0.0
0.3
0.3
0.0
0.0
0.6
0.5
1.0
0.4
0.8
2.5
0.5
2.0
3.2
4.4
13.9
16.8
15.7
13.3
6.5
16.5
17.3
17.1
16.5
11.3
11.4
10.2
9.7
10.5
8.1
1.9
2.0
2.0
1.6
0.4
1.3
3.3
5.0
4.0
2.4

SEXO
60 o
mas
0.0
0.2
0.5
0.0
0.5
0.7
0.2
0.2
3.7
0.0
0.2
0.2
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.2
0.5
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
1.0
10.6
2.5
12.8
11.3
0.2
1.2

Masc
0.3
0.1
0.0
0.0
0.1
0.5
0.3
0.8
0.9
0.3
0.1
0.1
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.1
0.1
0.3
0.8
0.6
1.3
0.4
0.0
1.0
0.5
0.1
0.5
0.1
0.1
0.1
0.1
0.3
3.4
0.0
0.3
0.0
0.5
0.1
0.4
0.1
1.1
0.6
0.1
0.6
5.3
11.5
16.5
10.5
1.5
4.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
0.3
0.0
0.2
0.2
0.0
0.1
1.2
0.3
0.0
0.1
0.0
0.0
0.0
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.3
0.3
0.1
0.4
1.5
0.2
1.6
0.5
0.0
0.2
0.0
0.0
0.0
0.0
0.0
2.0
0.2
0.3
0.0
0.9
0.4
0.9
0.4
1.0
0.2
0.1
0.8
3.4
10.7
14.0
10.0
1.2
2.0

RGLE Cel/MP3
RGLE Otros

0.5
0.3

0.6
0.0

0.4
0.5

0.6
0.3

1.3
0.6

1.0
1.0

0.3
0.3

0.4
0.0

0.0
0.0

0.0
0.0

0.4
0.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.5
0.5

LUNES A VIERNES - HORA 22


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.3
0.0
0.3
0.0
0.3
0.5
0.2
0.5
1.1
0.1
0.1
0.2
0.1
0.0
0.0
0.6
0.1
0.1
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.4
0.3
0.2
0.6
0.9
0.0
0.8
0.3
0.1
0.3
0.0
0.0
0.1
0.0
0.1
1.9
0.0
0.2
0.1
0.8
0.3
0.6
0.2
0.7
0.3
0.1
0.7
4.8
8.3
13.2
9.2
0.7
2.3

Alto
0.6
0.0
0.3
0.0
0.3
1.1
0.0
0.8
1.1
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.3
0.6
0.3
0.6
1.4
0.0
1.4
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.3
0.3
0.3
0.3
0.0
0.0
0.3
0.3
5.5
6.6
12.1
9.6
1.4
1.1

EDAD
Me
dio
0.3
0.0
0.3
0.0
0.3
0.4
0.2
0.6
0.8
0.1
0.1
0.3
0.1
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.6
0.3
0.2
0.5
0.7
0.0
0.7
0.3
0.0
0.5
0.0
0.0
0.1
0.0
0.2
1.8
0.0
0.4
0.1
0.9
0.4
0.9
0.2
0.5
0.2
0.1
0.8
4.5
8.1
12.6
8.3
0.6
2.7

Bajo
0.0
0.0
0.3
0.0
0.6
0.3
0.3
0.0
1.9
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.3
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.3
0.3
1.3
0.6
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.5
0.0
0.0
0.0
1.0
0.3
0.0
0.0
2.2
1.0
0.0
1.0
5.1
10.9
16.3
11.9
0.3
2.2

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.3
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.8
1.2
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.7
0.4
0.8
0.0
0.0
0.0
0.0
0.8
0.6
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.0
0.4
0.4
1.9
0.5
0.0
0.0
0.4
0.0
0.0
0.3
0.0
0.8
0.0
0.8
1.7
0.8
0.0
3.2
1.0
0.7
1.2
0.4
0.0
0.0
0.0
0.0
0.0
1.9
1.8
1.0
0.4
0.0
0.0
0.3
0.3
0.4
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.5
0.7
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
3.2
4.1
1.3
2.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.6
1.0
1.0
1.2
0.4
0.0
0.5
0.7
0.4
0.0
0.6
0.5
0.7
2.0
0.4
0.0
0.0
0.7
0.4
0.0
0.0
0.5
1.3
1.6
0.8
0.0
0.5
0.7
0.4
0.0
0.0
0.0
0.3
0.0
0.4
0.0
0.8
0.7
1.2
1.2
1.9
0.8
1.3
2.4
6.0
8.9
11.5
11.4
11.7
5.6
10.8
12.2
12.7
14.5
12.1
7.6
7.4
7.0
7.7
8.1
0.6
1.3
0.3
1.6
0.8
1.3
2.6
3.7
3.6
2.4

SEXO
60 o
mas
0.2
0.0
1.0
0.0
1.2
1.0
0.5
0.7
4.2
0.0
0.2
0.2
0.2
0.0
0.0
2.0
0.0
0.0
0.2
0.0
0.0
0.0
1.5
0.0
0.0
0.7
0.0
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.5
0.2
0.0
0.0
0.0
0.0
0.0
0.5
13.0
2.2
15.2
14.7
0.0
0.5

Masc
0.3
0.0
0.3
0.0
0.4
0.6
0.4
1.0
0.6
0.3
0.0
0.3
0.1
0.0
0.0
0.6
0.0
0.0
0.1
0.0
0.0
0.0
0.4
0.1
0.0
0.5
0.6
0.3
0.9
0.4
0.0
0.6
0.3
0.1
0.4
0.0
0.0
0.1
0.0
0.3
2.9
0.0
0.3
0.0
0.4
0.1
0.5
0.1
0.8
0.5
0.3
0.9
5.3
8.8
14.0
8.3
1.1
3.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.0
0.3
0.0
0.3
0.4
0.0
0.1
1.5
0.0
0.1
0.1
0.0
0.0
0.0
0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.1
0.2
0.4
1.3
0.0
0.9
0.3
0.0
0.2
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.2
0.1
1.2
0.5
0.7
0.2
0.6
0.1
0.0
0.6
4.4
7.9
12.5
10.0
0.4
1.2

RGLE Cel/MP3
RGLE Otros

0.3
0.5

0.0
0.0

0.3
0.6

1.0
0.6

1.3
0.0

0.0
1.0

1.0
0.7

0.4
0.8

0.0
0.4

0.0
0.0

0.3
0.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.4
0.3

LUNES A VIERNES - HORA 23


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.4
0.0
0.4
0.0
0.5
0.8
0.1
0.3
1.2
0.1
0.1
0.1
0.1
0.0
0.0
0.6
0.1
0.1
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.2
0.2
0.2
0.4
0.6
0.0
0.4
0.3
0.1
0.2
0.0
0.0
0.2
0.0
0.1
1.5
0.1
0.0
0.0
0.6
0.4
0.6
0.1
0.5
0.1
0.1
0.5
5.1
6.1
11.2
8.9
0.4
1.6

Alto
0.6
0.0
0.8
0.0
0.6
1.4
0.0
0.6
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.6
0.6
0.0
0.3
1.1
0.0
0.8
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.3
0.3
0.0
0.0
0.3
0.6
6.9
4.7
11.6
9.6
0.8
0.8

EDAD
Me
dio
0.4
0.0
0.2
0.0
0.4
0.7
0.1
0.3
1.0
0.1
0.1
0.1
0.2
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.1
0.4
0.4
0.5
0.0
0.4
0.4
0.0
0.3
0.0
0.0
0.3
0.0
0.2
1.5
0.1
0.0
0.0
0.6
0.6
0.8
0.0
0.4
0.1
0.1
0.6
4.5
6.4
11.0
8.4
0.4
1.9

Bajo
0.3
0.0
0.6
0.0
0.6
0.3
0.3
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.3
0.3
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.3
0.0
0.6
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.2
0.0
0.0
0.0
1.0
0.0
0.0
0.0
1.3
0.3
0.0
0.3
5.1
6.4
11.5
9.9
0.0
1.3

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.6
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.7
0.4
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.4
0.0
0.0
0.0
0.4
0.8
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.4
0.6
0.5
0.0
0.0
0.4
0.6
0.0
0.3
0.0
0.4
0.0
0.8
1.0
0.4
0.0
0.6
1.3
0.3
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.4
0.0
0.0
0.3
0.7
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.3
0.3
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
1.9
3.6
0.7
1.6
1.2
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
1.0
0.3
0.4
0.4
0.0
0.5
1.0
0.0
0.4
1.3
0.3
0.3
1.6
0.4
0.0
0.0
0.3
0.0
0.0
0.0
0.5
0.3
1.2
0.8
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.4
0.0
0.5
0.3
0.8
0.8
1.9
0.5
1.7
1.6
5.6
5.7
9.2
6.4
7.3
5.6
7.6
9.7
8.0
8.9
11.7
5.7
6.1
5.4
6.0
9.3
0.6
0.8
0.7
0.0
0.0
0.6
2.3
1.7
2.4
2.0

SEXO
60 o
mas
1.0
0.0
1.0
0.0
1.7
1.7
0.5
0.5
4.4
0.0
0.2
0.0
0.5
0.0
0.0
2.2
0.0
0.0
0.2
0.0
0.0
0.0
1.2
0.0
0.0
0.5
0.0
0.2
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.5
0.2
0.2
0.0
0.0
0.0
0.0
0.5
15.2
2.5
17.7
17.0
0.2
0.5

Masc
0.3
0.0
0.4
0.0
0.5
0.9
0.3
0.6
0.5
0.1
0.0
0.1
0.3
0.0
0.0
0.8
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.4
0.4
0.4
0.5
0.4
0.0
0.4
0.3
0.1
0.3
0.0
0.0
0.1
0.0
0.3
1.9
0.0
0.0
0.0
0.5
0.3
0.5
0.0
0.6
0.3
0.3
0.5
5.1
6.1
11.3
7.6
0.4
2.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.5
0.0
0.4
0.0
0.4
0.7
0.0
0.0
1.8
0.0
0.1
0.0
0.0
0.0
0.0
0.5
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.1
0.1
0.3
0.7
0.0
0.4
0.4
0.0
0.1
0.0
0.0
0.2
0.0
0.0
1.3
0.1
0.0
0.0
0.6
0.5
0.6
0.1
0.3
0.0
0.0
0.5
5.1
6.0
11.2
10.0
0.4
0.6

RGLE Cel/MP3
RGLE Otros

0.1
0.2

0.0
0.3

0.1
0.2

0.3
0.0

0.0
0.6

0.3
0.3

0.3
0.0

0.0
0.4

0.0
0.0

0.0
0.0

0.1
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.0

SABADO Y DOMINGO - HORA 00


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.4
0.0
0.1
0.0
0.2
0.6
0.0
0.1
0.9
0.1
0.1
0.0
0.0
0.1
0.0
0.2
0.0
0.0
0.0
0.1
0.0
0.0
0.2
0.0
0.0
0.2
0.2
0.2
0.2
0.0
0.0
0.2
0.0
0.1
0.3
0.1
0.1
0.0
0.0
0.1
1.0
0.0
0.0
0.0
0.4
0.3
0.5
0.1
0.4
0.2
0.1
0.1
3.0
3.9
6.8
5.6
0.2
0.7

Alto
0.4
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.0
0.8
0.0
0.0
0.0
0.4
0.0
2.4
5.3
7.7
5.7
1.2
0.4

EDAD
Me
dio
0.5
0.0
0.1
0.0
0.1
0.5
0.0
0.1
0.8
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.1
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.4
0.1
0.0
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.1
0.5
0.4
0.0
0.3
0.1
0.0
0.1
3.0
3.3
6.1
4.9
0.0
0.9

Bajo
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
0.0
0.0
0.8
0.0
0.4
0.4
1.3
0.4
0.0
0.0
3.4
4.7
8.1
7.6
0.0
0.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.8
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.6
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.4
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.4
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
1.6
1.8
0.5
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.6
0.0
0.0
1.4
0.0
0.0
0.0
0.0
0.5
1.1
1.7
0.0
0.0
0.5
0.0
0.0
0.0
0.4
1.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.5
1.1
5.1
2.4
4.4
5.2
5.6
6.3
3.2
4.4
5.7
6.7
10.8
2.4
3.6
3.8
4.5
8.5
0.0
0.0
0.5
0.0
1.1
0.0
0.4
1.4
1.7
1.1

SEXO
60 o
mas
1.0
0.0
0.0
0.0
0.3
0.3
0.0
0.0
3.5
0.3
0.0
0.0
0.0
0.3
0.0
0.7
0.0
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
8.3
0.7
9.0
9.0
0.0
0.0

Masc
0.2
0.0
0.2
0.0
0.0
0.5
0.0
0.2
0.4
0.2
0.2
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.4
0.5
0.0
0.0
0.2
0.0
0.2
0.4
0.2
0.0
0.0
0.0
0.2
1.4
0.0
0.0
0.0
0.2
0.0
0.5
0.0
0.2
0.4
0.2
0.2
2.5
4.9
7.2
4.6
0.5
1.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.6
0.0
0.0
0.0
0.3
0.6
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.6
0.4
0.1
0.6
0.0
0.0
0.0
3.4
3.1
6.5
6.5
0.0
0.0

RGLE Cel/MP3
RGLE Otros

0.0
0.2

0.0
0.4

0.0
0.3

0.0
0.0

0.0
0.8

0.0
0.4

0.0
0.0

0.0
0.6

0.0
0.0

0.0
0.0

0.0
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.0

SABADO Y DOMINGO - HORA 01


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.9
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.2
0.0
0.0
0.7
0.3
0.2
0.2
0.2
0.0
0.1
0.0
0.1
0.2
0.1
0.1
0.0
0.0
0.1
0.8
0.0
0.0
0.0
0.3
0.3
0.5
0.1
0.4
0.2
0.0
0.1
2.3
3.8
6.2
4.6
0.4
1.0

Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.4
0.4
0.4
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.0
0.0
0.4
1.6
4.9
6.5
4.5
0.8
0.8

EDAD
Me
dio
0.4
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.7
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.7
0.3
0.3
0.3
0.3
0.0
0.0
0.0
0.0
0.4
0.1
0.0
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.5
0.5
0.0
0.3
0.1
0.0
0.0
2.2
3.3
5.5
3.6
0.4
1.2

Bajo
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
0.0
0.0
0.8
0.0
0.4
0.4
1.3
0.4
0.0
0.0
3.4
4.7
8.1
7.6
0.0
0.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.8
0.0
0.5
1.1
0.0
0.0
0.4
0.0
0.0
1.1
0.0
0.4
0.5
0.0
0.6
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
1.5
0.5
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.6
0.0
0.0
1.4
0.0
0.0
0.0
0.0
0.5
1.1
1.7
0.0
0.0
0.5
0.0
0.0
0.0
0.4
1.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
0.6
2.8
1.6
4.4
5.2
6.2
6.3
1.6
4.4
5.7
6.7
9.1
0.8
2.6
3.3
3.9
6.8
0.0
0.7
0.5
0.6
0.6
0.0
0.4
1.9
2.2
1.7

SEXO
60 o
mas
0.7
0.0
0.0
0.0
0.3
0.0
0.0
0.0
3.5
0.0
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.7
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
7.6
0.3
8.0
8.0
0.0
0.0

Masc
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.5
0.0
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.2
0.4
0.5
0.2
0.0
0.0
0.0
0.2
0.4
0.2
0.0
0.0
0.0
0.2
1.4
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.2
0.4
0.0
0.0
1.8
4.4
6.2
3.7
0.4
1.8

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.4
0.0
0.0
0.0
0.3
0.0
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.6
0.4
0.1
0.0
0.3
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.4
0.6
0.6
0.1
0.6
0.0
0.0
0.1
2.8
3.4
6.2
5.3
0.4
0.3

RGLE Cel/MP3
RGLE Otros

0.0
0.2

0.0
0.4

0.0
0.3

0.0
0.0

0.0
0.8

0.0
0.7

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.1

SABADO Y DOMINGO - HORA 02


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.3
0.2
0.2
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.1
0.6
0.0
0.0
0.0
0.2
0.2
0.3
0.0
0.2
0.2
0.0
0.0
1.4
2.4
3.8
3.0
0.1
0.6

Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.0
2.8
2.8
0.0
0.0

EDAD
Me
dio
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.3
0.5
0.0
0.1
0.1
0.0
0.0
1.4
2.2
3.6
2.5
0.1
0.8

Bajo
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.4
0.0
0.0
1.7
3.4
5.1
4.7
0.0
0.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
1.1
0.0
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.5
1.1
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
2.3
1.6
2.6
1.9
5.1
4.0
1.6
2.6
1.9
5.6
6.3
0.8
2.2
1.4
3.4
4.5
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
2.2
1.7

SEXO
60 o
mas
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
4.2
0.3
4.5
4.5
0.0
0.0

Masc
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
1.2
0.0
0.0
0.0
0.2
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.9
3.0
3.9
2.5
0.0
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.3
0.3
0.0
0.4
0.0
0.0
0.0
1.8
1.9
3.7
3.4
0.1
0.1

RGLE Cel/MP3
RGLE Otros

0.0
0.2

0.0
0.0

0.0
0.3

0.0
0.0

0.0
0.8

0.0
0.4

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.0

SABADO Y DOMINGO - HORA 03


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.1
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.2
0.2
0.2
0.0
0.2
0.2
0.0
0.0
1.1
1.8
3.0
2.4
0.0
0.6

Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.6
2.0
2.0
0.0
0.0

EDAD
Me
dio
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.1
0.1
0.0
0.0
1.4
1.6
3.0
2.3
0.0
0.7

Bajo
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.8
3.0
3.8
3.0
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
1.7
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
1.7
0.8
1.8
1.4
3.9
3.4
0.8
1.8
1.4
4.5
5.1
0.8
1.8
1.4
2.2
3.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.7

SEXO
60 o
mas
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
3.5
0.3
3.8
3.8
0.0
0.0

Masc
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.4
0.0
0.0
0.9
2.3
3.2
2.1
0.0
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.3
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.3
0.1
0.0
0.3
0.0
0.0
0.0
1.3
1.5
2.8
2.6
0.0
0.1

RGLE Cel/MP3
RGLE Otros

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.0

SABADO Y DOMINGO - HORA 04


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.2
0.2
0.2
0.0
0.2
0.2
0.0
0.0
1.1
1.8
2.9
2.2
0.0
0.6

Alto
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.2
1.6
1.6
0.0
0.0

EDAD
Me
dio
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.4
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.1
0.3
0.0
0.0
1.6
1.6
3.1
2.5
0.0
0.7

Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.4
0.0
0.0
0.4
3.0
3.4
2.1
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.6
0.0
0.4
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.8
1.8
1.4
3.4
3.4
0.8
1.8
2.4
3.4
4.0
0.8
1.8
1.9
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.7

SEXO
60 o
mas
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
3.8
0.3
4.2
4.2
0.0
0.0

Masc
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.5
0.0
0.0
1.4
2.3
3.7
2.6
0.0
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.3
0.3
0.1
0.0
0.4
0.0
0.0
0.0
0.9
1.3
2.2
1.9
0.0
0.1

RGLE Cel/MP3
RGLE Otros

0.1
0.0

0.0
0.0

0.0
0.0

0.4
0.0

0.0
0.0

0.0
0.0

0.5
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.0

SABADO Y DOMINGO - HORA 05


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.2
0.1
0.0
0.1
0.0
0.0
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.2
0.1
0.1
0.0
0.2
0.0
0.0
0.1
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.2
0.0
0.1
0.0
0.2
0.2
0.1
0.2
0.2
0.2
0.0
0.1
1.4
2.0
3.4
2.7
0.2
0.4

Alto
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
2.0
3.3
2.8
0.4
0.0

EDAD
Me
dio
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.1
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.3
0.1
0.1
0.0
0.3
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.1
0.1
0.1
0.3
0.0
0.1
1.7
1.8
3.5
2.9
0.1
0.4

Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.4
0.4
0.0
0.0
0.4
2.5
3.0
2.1
0.0
0.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.4
0.0
0.0
0.6
0.0
0.4
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
2.3
0.8
1.8
1.9
3.4
3.4
0.8
1.8
2.9
3.4
5.7
0.8
1.5
1.9
1.7
4.5
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.5
1.1
1.1

SEXO
60 o
mas
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
3.8
1.0
4.9
4.9
0.0
0.0

Masc
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.4
0.2
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.0
0.2
0.0
0.2
0.2
0.0
0.5
0.0
0.0
1.8
2.3
4.0
3.0
0.2
0.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.1
0.3
0.0
0.1
0.3
0.0
0.0
0.1
1.0
1.8
2.8
2.5
0.1
0.1

RGLE Cel/MP3
RGLE Otros

0.0
0.1

0.0
0.0

0.0
0.1

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.6

0.0
0.0

0.0
0.0

0.0
0.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.0

SABADO Y DOMINGO - HORA 06


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.5
0.0
0.0
0.0
0.0
0.1
1.0
0.0
0.1
0.0
0.2
0.2
0.0
0.2
0.0
0.0
0.0
0.3
0.0
0.0
0.2
0.0
0.0
0.5
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.0
0.2
0.6
0.0
0.0
0.1
0.3
0.2
0.2
0.3
0.2
0.2
0.0
0.2
3.2
2.9
6.0
4.8
0.2
0.8

Alto
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.4
3.3
2.8
5.7
5.3
0.0
0.0

EDAD
Me
dio
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.1
1.0
0.0
0.1
0.0
0.3
0.1
0.0
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.4
0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.1
0.3
0.0
0.0
0.1
0.1
0.3
0.3
0.4
0.1
0.3
0.0
0.1
3.1
2.7
5.9
4.6
0.3
0.8

Bajo
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.4
0.4
0.0
0.0
3.4
3.4
6.8
5.1
0.0
1.7

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
1.1
1.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.4
0.5
0.6
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.4
0.5
0.0
0.0
0.0
0.4
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.4
0.0
5.7
0.8
3.6
3.8
3.4
3.4
0.8
3.6
5.2
3.4
8.5
0.8
2.6
2.9
2.2
6.3
0.0
0.4
0.5
0.0
0.0
0.0
0.7
1.9
1.1
1.1

SEXO
60 o
mas
0.3
0.0
0.3
0.0
0.0
0.0
0.0
0.3
4.2
0.0
0.3
0.0
0.7
0.3
0.0
0.3
0.0
0.0
0.0
0.7
0.0
0.0
0.7
0.0
0.0
1.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.0
0.7
0.0
0.0
0.0
0.3
9.4
1.7
11.1
10.8
0.0
0.0

Masc
0.4
0.0
0.9
0.0
0.0
0.0
0.0
0.2
0.5
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.2
0.0
0.0
0.5
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.4
1.1
0.0
0.0
0.0
0.2
0.2
0.4
0.5
0.0
0.5
0.0
0.0
3.5
3.9
7.4
5.6
0.2
1.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
1.5
0.0
0.1
0.0
0.0
0.3
0.0
0.1
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.4
0.1
0.0
0.1
0.3
0.0
0.0
0.3
2.9
2.1
4.8
4.1
0.1
0.3

RGLE Cel/MP3
RGLE Otros

0.1
0.2

0.0
0.4

0.1
0.1

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.6
0.6

0.0
0.3

0.2
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.3

SABADO Y DOMINGO - HORA 07


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
1.0
0.0
0.2
0.2
0.1
0.1
2.2
0.0
0.1
0.2
0.2
0.2
0.0
0.3
0.0
0.0
0.0
0.2
0.0
0.0
0.3
0.0
0.0
0.4
0.2
0.1
0.1
0.3
0.0
0.2
0.2
0.0
0.2
0.0
0.0
0.4
0.0
0.1
0.8
0.0
0.0
0.2
0.2
0.4
0.3
0.4
0.2
0.4
0.1
0.5
5.8
4.9
10.3
7.9
0.6
1.7

Alto
0.8
0.0
0.4
0.0
0.0
0.4
0.4
0.0
1.2
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.4
0.8
0.0
0.0
0.0
0.4
0.0
0.8
5.7
4.5
9.3
7.3
0.0
0.8

EDAD
Me
dio
0.0
0.0
0.9
0.0
0.3
0.1
0.0
0.1
2.2
0.0
0.1
0.1
0.1
0.1
0.0
0.3
0.0
0.0
0.0
0.3
0.0
0.0
0.1
0.0
0.0
0.3
0.3
0.0
0.1
0.4
0.0
0.3
0.1
0.0
0.3
0.0
0.0
0.7
0.0
0.0
0.4
0.0
0.0
0.4
0.3
0.3
0.5
0.4
0.1
0.4
0.1
0.5
4.9
5.1
9.8
7.3
0.8
1.8

Bajo
0.0
0.0
2.1
0.0
0.0
0.4
0.0
0.0
3.4
0.0
0.0
0.4
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.4
0.0
0.8
0.4
0.4
0.0
0.0
8.5
4.7
13.1
10.6
0.4
2.1

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.6
3.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.6
0.8
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.7
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
1.1
1.0
1.7
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.5
0.0
0.0
0.0
0.0
0.0
1.1
0.6
0.0
0.4
0.5
0.0
1.1
0.0
0.7
0.0
1.1
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.4
0.5
0.0
0.0
0.0
0.4
0.5
1.1
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
1.1
0.6
0.0
0.7
1.9
2.2
6.8
1.6
4.4
6.2
8.4
6.8
1.6
5.1
8.1
10.1
12.5
1.6
2.9
5.2
5.6
8.5
0.0
0.7
0.0
1.7
1.1
0.0
1.5
2.9
2.8
2.3

SEXO
60 o
mas
0.3
0.0
1.4
0.0
0.7
0.7
0.3
0.3
8.0
0.0
0.3
0.7
0.7
0.3
0.0
0.7
0.0
0.0
0.0
0.7
0.0
0.0
1.4
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
1.0
0.0
0.0
0.0
0.7
17.4
2.4
19.4
18.4
0.0
0.7

Masc
0.4
0.0
1.6
0.0
0.0
0.0
0.2
0.2
1.6
0.0
0.0
0.4
0.2
0.0
0.0
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.0
0.4
0.2
0.2
0.2
0.4
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.9
0.0
0.2
1.2
0.0
0.0
0.2
0.4
0.4
0.4
0.7
0.0
0.9
0.2
0.4
5.8
6.5
12.0
8.6
0.9
2.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.6
0.0
0.3
0.4
0.0
0.0
2.8
0.0
0.1
0.0
0.1
0.3
0.0
0.3
0.0
0.0
0.0
0.1
0.0
0.0
0.3
0.0
0.0
0.4
0.1
0.0
0.0
0.3
0.0
0.3
0.1
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.1
0.4
0.3
0.1
0.3
0.0
0.0
0.6
5.7
3.5
8.9
7.3
0.3
0.9

RGLE Cel/MP3
RGLE Otros

0.2
0.2

0.8
0.4

0.0
0.1

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.6
0.0

0.6
0.6

0.0
0.3

0.2
0.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.3

SABADO Y DOMINGO - HORA 08


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.1
1.4
0.0
0.2
0.4
0.2
0.4
4.1
0.1
0.1
0.2
0.2
0.2
0.0
0.3
0.0
0.1
0.0
0.4
0.0
0.0
0.7
0.0
0.1
0.2
0.1
0.2
0.3
0.6
0.1
0.7
0.9
0.2
0.5
0.0
0.1
1.2
0.1
0.0
1.1
0.0
0.2
0.4
0.4
0.4
0.3
0.7
0.4
0.6
0.0
0.6
8.5
9.8
18.1
13.4
0.6
3.5

Alto
0.8
0.0
0.8
0.0
0.0
1.2
0.4
0.8
2.4
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.2
0.0
0.4
0.4
0.0
0.0
0.4
0.4
0.0
0.4
1.6
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.8
0.0
0.0
0.4
0.4
0.8
0.0
0.0
0.0
0.4
0.0
1.2
8.9
7.7
16.3
11.8
1.6
2.0

EDAD
Me
dio
0.0
0.1
1.2
0.0
0.3
0.1
0.1
0.4
4.0
0.0
0.1
0.1
0.1
0.1
0.0
0.4
0.0
0.1
0.0
0.4
0.0
0.0
0.5
0.0
0.0
0.1
0.1
0.3
0.4
0.9
0.1
0.8
0.9
0.0
0.8
0.0
0.0
1.7
0.0
0.0
0.9
0.0
0.3
0.5
0.5
0.3
0.5
0.9
0.1
0.3
0.0
0.5
7.7
10.4
18.0
12.9
0.5
4.0

Bajo
0.0
0.0
2.5
0.0
0.0
0.4
0.0
0.0
5.9
0.0
0.0
0.4
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.8
0.0
0.4
0.0
0.0
0.4
0.8
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.4
0.0
0.8
1.7
1.7
0.0
0.4
10.6
9.7
20.3
16.9
0.0
3.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.4
1.1
2.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.1
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.1
0.0
0.4
0.5
2.2
3.4
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.5
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.6
0.8
0.0
1.0
0.6
0.0
1.6
0.7
1.4
0.0
0.6
0.0
0.0
0.5
0.0
0.0
0.0
1.5
0.0
1.1
0.6
0.0
0.4
3.3
1.7
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.4
1.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.4
2.8
2.8
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
2.2
1.0
1.7
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.6
0.0
0.0
0.7
1.0
0.6
0.0
0.0
0.0
0.0
1.1
1.7
0.0
0.4
0.5
0.0
1.1
0.0
0.7
0.0
0.6
0.0
1.6
0.0
0.5
1.1
1.1
0.0
0.4
1.0
0.6
0.6
0.8
0.4
1.0
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
1.4
1.1
0.6
0.0
0.7
3.3
6.7
10.8
7.3
7.3
15.2
16.9
11.9
7.3
8.0
18.6
23.0
22.7
7.3
4.0
10.5
14.6
15.9
0.0
0.0
1.9
1.1
1.1
0.0
3.6
5.7
6.2
5.1

SEXO
60 o
mas
0.3
0.0
2.4
0.0
0.3
0.7
0.3
0.3
13.5
0.0
0.0
0.7
0.7
0.3
0.0
0.3
0.0
0.3
0.0
1.0
0.0
0.0
2.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.3
0.0
0.0
0.3
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.7
0.0
0.0
0.0
0.3
22.9
3.5
26.0
25.0
0.0
0.7

Masc
0.4
0.2
1.6
0.0
0.2
0.4
0.2
0.7
3.0
0.0
0.2
0.4
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.7
0.0
0.0
0.7
0.0
0.2
0.2
0.2
0.4
0.7
0.4
0.0
0.2
1.1
0.4
0.4
0.0
0.2
2.3
0.0
0.0
1.9
0.0
0.2
0.5
0.4
0.2
0.4
0.9
0.4
0.7
0.0
0.7
8.3
11.8
19.9
13.9
1.1
4.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
1.2
0.0
0.1
0.4
0.1
0.1
5.0
0.1
0.0
0.0
0.1
0.3
0.0
0.4
0.0
0.1
0.0
0.1
0.0
0.0
0.7
0.0
0.0
0.1
0.0
0.1
0.0
0.9
0.1
1.2
0.7
0.0
0.6
0.0
0.0
0.3
0.1
0.0
0.4
0.0
0.1
0.3
0.4
0.6
0.3
0.6
0.4
0.4
0.0
0.6
8.7
8.1
16.6
13.0
0.3
2.6

RGLE Cel/MP3
RGLE Otros

0.2
0.2

0.4
0.4

0.3
0.3

0.0
0.0

0.0
0.0

0.4
0.0

0.5
0.0

0.0
1.1

0.6
0.0

0.0
0.3

0.2
0.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.3
0.3

SABADO Y DOMINGO - HORA 09


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.3
0.2
1.8
0.1
0.2
0.8
0.1
0.7
5.7
0.5
0.3
0.1
0.1
0.2
0.0
0.3
0.2
0.1
0.0
0.3
0.0
0.1
0.8
0.1
0.0
0.3
0.2
0.8
0.4
1.7
0.3
1.4
1.8
0.2
0.8
0.2
0.2
1.8
0.1
0.0
2.2
0.1
0.6
0.5
1.0
0.8
1.0
1.1
0.9
0.7
0.1
1.1
11.8
19.0
30.2
21.1
1.2
7.5

Alto
0.8
0.0
0.8
0.0
0.0
2.4
0.0
0.8
2.0
1.2
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
3.3
0.0
1.6
2.8
0.4
0.0
0.4
0.4
0.4
0.4
0.0
1.6
0.0
0.0
0.0
1.2
1.6
0.0
0.0
0.0
0.8
0.0
0.4
9.3
15.4
24.4
16.7
2.8
5.3

EDAD
Me
dio
0.3
0.3
1.8
0.1
0.3
0.4
0.1
0.9
6.0
0.3
0.3
0.1
0.0
0.1
0.0
0.4
0.3
0.1
0.0
0.3
0.0
0.1
0.5
0.1
0.0
0.5
0.3
0.9
0.7
1.6
0.4
1.3
1.8
0.0
1.2
0.3
0.1
2.3
0.0
0.0
2.1
0.1
0.8
0.5
1.0
0.5
1.4
1.4
0.7
0.4
0.0
1.4
11.8
19.9
31.1
20.8
1.0
8.6

Bajo
0.0
0.0
2.5
0.0
0.0
0.4
0.0
0.0
8.5
0.4
0.4
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
1.3
0.0
0.4
0.4
1.3
0.8
0.4
0.4
0.0
0.4
1.7
0.0
0.0
3.4
0.0
0.4
0.8
0.4
0.8
0.4
1.3
2.5
1.7
0.4
0.8
14.0
19.9
33.5
26.7
0.0
6.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.1
0.0
0.0
0.0
1.4
1.1
3.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.7
0.0
2.8
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.1
0.0
0.7
1.0
3.9
5.1
0.0
0.4
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
3.4
0.8
0.0
1.4
0.0
0.6
4.0
0.7
2.9
1.1
1.7
0.0
0.4
0.5
0.0
0.6
0.8
2.6
1.0
1.1
1.1
0.0
0.7
6.2
2.8
1.7
0.0
0.0
0.0
0.0
0.6
0.8
0.7
1.4
1.7
0.6
0.0
0.0
1.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.7
1.9
2.2
4.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
4.4
1.4
2.8
2.3
0.0
0.0
0.5
0.0
0.0
0.0
1.5
0.0
0.0
0.0
0.0
0.7
1.0
1.1
0.0
0.0
1.1
0.5
2.2
1.7
0.8
0.4
0.0
1.1
2.3
0.0
0.7
1.0
1.1
1.1
1.6
0.4
1.0
1.7
1.7
0.0
1.5
2.4
0.6
0.6
0.8
0.7
1.0
1.7
0.0
0.0
0.0
0.5
0.0
0.0
0.8
0.7
1.9
0.6
1.1
0.0
2.2
4.3
12.9
11.9
13.7
17.5
26.2
23.0
23.9
13.7
19.7
30.5
35.4
35.2
12.1
9.5
17.6
23.6
23.9
0.8
0.4
2.9
1.1
1.1
0.0
9.1
10.0
10.1
9.1

SEXO
60 o
mas
1.0
0.0
3.8
0.3
0.3
0.7
0.0
1.0
17.7
1.4
0.7
0.3
0.3
0.3
0.0
0.3
0.3
0.3
0.0
1.0
0.0
0.0
3.5
0.0
0.0
0.7
0.3
0.0
0.0
1.0
0.3
1.0
0.0
0.3
0.0
0.0
1.0
1.7
0.0
0.0
0.7
0.0
1.0
0.0
0.3
0.7
1.4
1.0
0.0
0.3
0.0
1.4
30.6
12.2
41.0
35.4
1.0
4.9

Masc
0.5
0.4
1.6
0.0
0.2
0.9
0.0
0.9
3.7
0.5
0.5
0.2
0.2
0.0
0.0
0.2
0.2
0.0
0.0
0.5
0.0
0.0
0.9
0.0
0.0
0.2
0.2
1.1
0.9
0.7
0.4
0.5
2.5
0.4
0.4
0.2
0.4
2.6
0.2
0.0
3.2
0.0
0.7
0.5
0.5
0.9
0.9
1.4
0.9
0.7
0.2
1.4
10.0
20.8
30.3
19.4
1.6
9.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.1
0.0
1.9
0.1
0.1
0.7
0.1
0.6
7.3
0.4
0.1
0.0
0.0
0.3
0.0
0.4
0.1
0.1
0.0
0.1
0.0
0.1
0.7
0.1
0.0
0.4
0.1
0.6
0.0
2.5
0.3
2.1
1.3
0.0
1.2
0.3
0.1
1.2
0.0
0.0
1.5
0.1
0.4
0.4
1.3
0.7
1.0
0.9
0.9
0.7
0.0
0.9
13.2
17.6
30.2
22.6
0.9
6.3

RGLE Cel/MP3
RGLE Otros

0.2
0.4

0.4
0.0

0.1
0.5

0.0
0.4

0.0
0.8

0.4
0.4

0.0
0.0

0.0
0.6

0.6
0.6

0.0
0.3

0.2
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.1
0.3

SABADO Y DOMINGO - HORA 10


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.1
1.9
0.1
0.0
1.0
0.1
0.7
6.1
0.5
0.3
0.1
0.0
0.2
0.0
0.4
0.2
0.2
0.0
0.2
0.0
0.1
1.0
0.1
0.0
0.3
0.6
1.1
0.7
2.8
0.5
1.4
1.8
0.2
0.9
0.3
0.4
2.0
0.1
0.1
3.7
0.2
0.6
0.3
1.7
1.1
1.3
1.3
1.4
0.8
0.3
1.5
12.3
25.0
36.4
25.6
1.3
8.9

Alto
0.0
0.0
0.8
0.0
0.0
3.2
0.0
1.2
2.8
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
0.8
0.4
0.8
3.6
0.0
1.2
2.8
0.4
0.0
0.4
0.4
1.2
0.4
0.0
2.0
0.4
0.4
0.0
0.8
2.0
0.8
0.0
0.0
0.8
0.4
1.6
10.9
21.0
31.5
20.2
3.6
7.3

EDAD
Me
dio
0.1
0.1
2.2
0.1
0.0
0.5
0.1
0.8
6.1
0.1
0.4
0.1
0.0
0.1
0.0
0.5
0.4
0.3
0.0
0.1
0.0
0.1
0.4
0.1
0.0
0.5
0.8
0.9
0.9
3.2
0.5
1.6
1.9
0.0
1.3
0.4
0.4
2.2
0.0
0.1
3.4
0.3
0.8
0.3
2.2
0.5
1.4
1.6
1.0
0.4
0.1
1.6
11.8
25.1
36.1
24.9
0.9
9.8

Bajo
0.0
0.0
2.1
0.0
0.0
0.4
0.0
0.0
9.4
0.4
0.4
0.0
0.0
0.4
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
3.0
0.0
0.0
0.0
0.0
2.6
0.0
0.4
0.9
1.3
0.4
0.4
0.4
0.0
0.4
2.1
0.0
0.0
6.8
0.0
0.4
0.9
0.9
2.1
1.3
1.7
3.8
2.1
0.9
1.3
15.4
28.6
42.7
33.8
0.0
7.7

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
1.0
1.7
4.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.0
2.8
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
2.2
1.1
0.0
0.7
1.4
4.4
5.6
0.0
0.4
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.6
0.0
0.8
1.8
0.0
0.6
0.0
0.0
0.0
0.5
2.2
4.5
0.8
0.4
2.9
0.0
0.6
8.9
1.8
3.3
2.8
2.3
0.0
0.7
0.5
0.6
0.6
0.8
3.6
0.5
1.7
0.6
0.8
0.7
6.2
2.8
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.4
1.9
2.8
0.6
0.0
0.0
1.0
1.1
0.0
0.0
0.4
0.5
0.0
0.0
0.8
1.1
2.4
1.7
4.5
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
4.0
8.0
1.9
4.4
2.8
0.0
0.0
0.5
0.6
0.6
0.0
1.5
0.5
0.0
0.0
0.0
0.4
0.0
1.1
0.6
1.6
2.2
1.0
2.2
3.4
0.8
0.7
0.5
2.2
2.3
0.0
1.1
1.0
1.1
2.8
0.8
0.4
2.4
1.1
2.3
0.8
2.2
2.4
1.1
1.1
0.8
0.7
1.0
1.7
0.6
0.0
0.0
0.5
0.6
0.6
1.6
1.1
2.4
1.1
1.7
0.0
2.2
5.2
13.3
12.4
23.4
26.5
30.5
30.0
31.1
23.4
28.7
35.7
42.8
41.2
21.0
17.1
21.0
27.8
26.6
0.0
0.4
2.9
3.3
1.1
0.0
10.5
11.9
11.7
11.9

SEXO
60 o
mas
0.3
0.0
3.8
0.3
0.0
1.0
0.0
0.7
18.4
1.4
0.7
0.3
0.0
0.3
0.0
0.3
0.7
0.3
0.0
0.7
0.0
0.0
3.8
0.0
0.0
0.7
0.3
0.3
0.0
1.0
0.3
0.7
0.0
0.3
0.0
0.0
1.0
1.7
0.0
0.0
1.0
0.0
1.0
0.0
0.3
0.7
1.4
1.0
0.3
0.3
0.3
1.4
31.6
13.2
43.1
37.2
0.3
5.6

Masc
0.2
0.2
1.4
0.0
0.0
1.2
0.0
0.9
3.5
0.7
0.5
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.4
0.0
0.0
1.2
0.0
0.0
0.4
0.5
1.6
1.4
1.4
0.7
0.9
2.5
0.4
0.7
0.4
0.5
3.0
0.2
0.0
4.8
0.0
0.9
0.2
1.4
1.2
1.4
1.6
1.2
0.7
0.2
1.6
10.0
27.5
36.6
22.7
2.1
11.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
2.3
0.1
0.0
0.9
0.1
0.6
8.2
0.3
0.1
0.0
0.0
0.3
0.0
0.6
0.1
0.3
0.0
0.0
0.0
0.1
0.7
0.1
0.0
0.3
0.7
0.7
0.1
3.9
0.3
1.9
1.3
0.0
1.0
0.3
0.3
1.2
0.0
0.1
2.9
0.4
0.4
0.4
1.9
1.0
1.2
1.0
1.5
0.9
0.4
1.5
14.1
22.9
36.3
28.0
0.6
7.1

RGLE Cel/MP3
RGLE Otros

0.3
0.4

0.4
0.4

0.3
0.3

0.4
0.9

0.8
1.6

0.4
0.4

0.5
0.0

0.0
0.0

0.6
1.1

0.0
0.0

0.4
0.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.3
0.3

SABADO Y DOMINGO - HORA 11


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.1
1.6
0.1
0.0
0.8
0.1
0.9
5.9
0.4
0.4
0.2
0.0
0.2
0.0
0.1
0.2
0.2
0.0
0.1
0.0
0.0
0.7
0.0
0.0
0.3
0.8
1.4
0.8
2.9
0.5
1.3
2.0
0.2
1.0
0.4
0.6
2.1
0.1
0.2
4.5
0.2
0.6
0.3
2.0
0.9
1.2
1.4
1.6
0.7
0.5
1.3
11.4
26.5
37.4
26.1
1.3
9.3

Alto
0.0
0.0
1.2
0.0
0.0
2.5
0.0
2.0
2.0
1.2
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.8
0.0
0.0
0.0
1.2
0.4
0.8
4.1
0.0
1.2
2.9
0.4
0.4
0.4
0.4
1.6
0.4
0.0
2.5
0.4
0.8
0.0
1.2
2.5
0.8
0.0
0.0
0.8
0.8
0.8
9.8
23.4
33.2
21.7
3.7
7.8

EDAD
Me
dio
0.1
0.1
1.8
0.1
0.0
0.4
0.1
0.8
5.9
0.1
0.4
0.3
0.0
0.1
0.0
0.1
0.3
0.3
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.9
1.3
1.1
3.2
0.4
1.5
2.0
0.0
1.3
0.5
0.7
2.1
0.0
0.3
3.8
0.3
0.5
0.5
2.4
0.3
1.2
1.5
1.7
0.4
0.3
1.3
10.9
26.1
36.5
25.3
0.9
9.8

Bajo
0.0
0.0
1.3
0.0
0.0
0.4
0.0
0.0
9.7
0.4
0.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
0.0
0.0
0.0
0.0
2.7
0.0
0.4
1.3
0.9
0.9
0.4
0.4
0.0
0.4
2.7
0.0
0.0
8.8
0.0
0.4
0.0
1.8
1.3
1.8
2.7
3.1
1.3
0.9
1.8
14.6
31.4
44.7
33.6
0.0
9.3

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
1.1
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
1.0
2.3
0.6
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
2.3
2.3
0.0
1.1
1.9
3.4
5.2
0.0
0.4
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.8
2.2
0.5
0.6
0.0
0.0
0.7
0.5
2.3
4.6
0.0
0.7
2.4
1.1
0.6
8.9
2.6
1.9
2.8
2.9
0.0
0.7
0.0
0.6
0.6
0.0
3.0
1.0
1.1
0.6
0.0
1.5
6.8
1.7
1.7
0.0
0.0
0.0
0.0
0.6
0.0
0.4
1.9
3.4
0.6
0.0
0.0
1.0
1.1
0.6
0.0
0.7
0.5
0.0
0.6
0.0
0.7
2.9
1.7
5.2
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
4.9
10.7
2.9
4.0
2.3
0.0
0.0
0.5
0.6
0.6
0.0
1.1
0.5
0.6
0.0
0.0
0.4
0.5
0.0
1.2
1.6
2.6
1.0
4.0
3.5
0.0
1.1
0.5
0.6
2.3
0.0
1.1
1.0
1.1
2.3
0.8
0.4
2.9
1.7
2.9
2.4
1.5
2.4
2.3
1.7
0.8
0.4
1.0
1.7
0.0
0.0
0.0
1.0
1.1
0.6
0.8
1.1
1.9
0.6
1.7
0.0
2.2
5.3
9.6
12.1
20.3
29.9
31.1
33.3
33.5
20.3
32.1
36.4
42.9
43.9
19.5
20.3
21.8
27.7
26.6
0.0
0.4
1.9
4.0
1.2
0.0
10.7
12.1
10.7
14.5

SEXO
60 o
mas
0.4
0.0
4.3
0.4
0.0
0.7
0.0
0.7
18.0
1.4
1.1
0.7
0.0
0.4
0.0
0.0
0.7
0.7
0.0
0.4
0.0
0.0
2.5
0.0
0.0
0.7
0.4
0.7
0.0
1.1
0.7
1.1
0.0
0.4
0.0
0.0
1.1
2.2
0.0
0.4
1.1
0.0
0.7
0.0
0.4
0.7
1.4
0.4
0.4
0.4
0.4
1.4
30.6
14.0
43.2
36.7
0.7
5.8

Masc
0.2
0.2
1.3
0.0
0.0
1.1
0.0
1.3
4.3
0.7
0.5
0.2
0.0
0.2
0.0
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.9
0.0
0.0
0.4
0.9
1.8
1.1
1.6
0.9
0.5
2.5
0.4
1.1
0.5
0.7
3.2
0.2
0.0
5.6
0.0
0.9
0.2
1.6
1.1
1.3
1.8
1.4
0.5
0.2
1.4
10.5
28.5
38.4
23.6
1.8
12.3

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
1.9
0.1
0.0
0.6
0.1
0.6
7.1
0.1
0.3
0.1
0.0
0.1
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.7
1.0
0.6
3.9
0.1
1.9
1.5
0.0
0.9
0.3
0.4
1.2
0.0
0.3
3.6
0.4
0.3
0.4
2.4
0.7
1.2
1.0
1.8
0.7
0.7
1.2
12.2
25.0
36.6
28.2
0.9
6.8

RGLE Cel/MP3
RGLE Otros

0.3
0.7

0.8
0.0

0.3
0.5

0.0
1.8

0.0
0.8

0.7
0.4

0.0
0.5

0.6
0.0

0.6
1.7

0.0
0.7

0.2
1.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.4
0.3

SABADO Y DOMINGO - HORA 12


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.1
1.0
0.0
0.0
0.6
0.1
0.6
5.4
0.2
0.2
0.1
0.0
0.2
0.0
0.1
0.1
0.2
0.0
0.0
0.0
0.1
0.3
0.1
0.0
0.3
0.8
1.4
0.5
2.9
0.3
1.8
2.0
0.0
0.9
0.4
0.3
2.0
0.1
0.1
5.2
0.2
0.7
0.3
1.9
1.0
1.2
1.3
1.6
0.8
0.5
1.3
9.2
26.2
35.1
23.7
0.9
9.5

Alto
0.0
0.0
0.4
0.0
0.0
0.9
0.0
1.3
1.8
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.9
0.4
3.1
0.0
1.3
3.1
0.0
0.4
0.4
0.4
2.2
0.4
0.0
3.1
0.0
1.3
0.0
1.3
1.8
0.9
0.0
0.0
0.9
0.9
1.8
6.3
23.7
29.9
18.8
3.1
7.1

EDAD
Me
dio
0.0
0.1
1.3
0.0
0.0
0.7
0.1
0.6
5.7
0.0
0.1
0.1
0.0
0.1
0.0
0.1
0.1
0.3
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.3
1.0
1.4
0.7
3.6
0.3
2.2
1.8
0.0
1.3
0.6
0.4
1.7
0.0
0.1
4.7
0.3
0.3
0.6
2.1
0.6
1.4
1.4
1.9
0.7
0.4
1.1
9.6
26.4
35.5
23.8
0.6
10.2

Bajo
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
8.2
0.5
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
1.8
0.0
0.5
0.9
0.9
1.4
0.0
0.5
0.0
0.0
2.7
0.0
0.0
9.1
0.0
1.4
0.0
1.8
1.8
0.9
2.3
2.3
0.9
0.5
1.4
10.9
28.2
39.1
28.6
0.0
10.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.5
1.2
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.5
1.8
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.5
1.2
0.6
0.0
0.8
1.5
3.0
3.7
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.5
0.6
0.0
0.8
1.9
0.5
0.6
0.0
0.0
1.2
0.5
1.8
4.3
0.0
0.4
1.5
0.6
0.6
8.9
3.1
2.1
2.4
2.5
0.0
0.4
0.0
0.6
0.6
1.6
3.5
2.1
1.2
1.2
0.0
1.9
6.2
1.8
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.4
2.6
2.4
0.6
0.0
0.0
1.0
1.2
0.6
0.0
0.4
0.5
0.0
0.6
0.8
0.4
2.6
1.8
4.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
8.1
11.6
4.1
4.1
2.5
0.0
0.0
0.5
0.6
0.0
0.0
1.6
0.5
1.2
0.0
0.0
0.4
1.0
0.0
0.6
1.6
2.3
2.1
3.0
3.1
0.0
0.8
1.0
1.8
2.5
0.0
0.8
1.5
1.2
2.5
0.8
0.4
3.1
1.2
3.1
2.4
1.6
2.1
3.0
1.9
0.8
0.8
1.0
1.8
0.0
0.0
0.0
1.0
0.6
1.2
0.8
1.2
2.6
0.6
1.2
0.8
1.9
3.1
8.9
6.2
23.6
29.8
34.5
31.4
32.3
24.4
31.8
37.1
40.2
37.9
22.8
20.2
19.6
25.4
21.1
0.0
0.0
2.6
1.8
1.9
0.0
11.2
13.9
12.4
13.0

SEXO
60 o
mas
0.0
0.0
2.7
0.0
0.0
0.8
0.0
1.2
18.2
0.4
0.8
0.4
0.0
0.0
0.0
0.4
0.4
0.8
0.0
0.0
0.0
0.0
1.2
0.0
0.0
0.4
0.4
0.8
0.0
1.2
0.4
0.8
0.4
0.0
0.0
0.0
0.4
2.3
0.4
0.0
0.8
0.0
0.4
0.0
0.0
0.4
1.2
0.0
0.0
0.4
0.4
1.2
27.1
10.5
36.8
31.4
0.0
5.0

Masc
0.0
0.2
0.8
0.0
0.0
0.6
0.0
0.8
3.8
0.2
0.2
0.2
0.0
0.4
0.0
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.8
1.9
0.6
2.1
0.8
0.9
2.6
0.0
0.8
0.6
0.6
3.4
0.2
0.0
6.0
0.0
0.9
0.4
0.9
0.9
1.1
1.7
1.5
0.8
0.0
1.1
7.5
26.9
34.1
20.3
0.9
12.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
1.3
0.0
0.0
0.6
0.2
0.5
6.8
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.2
0.3
0.2
0.0
0.3
0.8
0.9
0.5
3.6
0.0
2.5
1.4
0.0
1.1
0.3
0.2
0.8
0.0
0.2
4.6
0.3
0.5
0.3
2.7
1.1
1.3
0.9
1.7
0.8
0.9
1.4
10.6
25.6
35.9
26.6
0.9
7.4

RGLE Cel/MP3
RGLE Otros

0.3
0.7

0.4
0.4

0.3
0.8

0.0
0.5

0.8
0.8

0.0
0.4

0.0
1.5

0.6
0.0

0.6
1.2

0.0
0.4

0.4
0.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.2
0.8

SABADO Y DOMINGO - HORA 13


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.6
0.1
0.1
0.6
0.2
0.4
3.8
0.1
0.3
0.1
0.0
0.1
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.5
0.1
0.0
0.3
0.5
1.4
0.4
3.0
0.3
2.1
1.6
0.1
1.0
0.4
0.4
1.5
0.1
0.2
4.4
0.1
0.7
0.3
1.9
1.0
1.4
0.9
1.4
0.7
0.5
1.2
7.1
23.9
30.6
21.1
0.9
7.4

Alto
0.0
0.0
0.5
0.0
0.0
1.5
0.0
1.0
2.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
1.0
0.5
2.0
0.0
1.0
2.0
0.0
1.0
1.0
0.5
2.0
0.5
0.0
2.5
0.0
1.0
0.0
2.0
2.0
1.0
0.5
0.0
0.5
0.5
1.0
5.5
20.9
25.4
17.9
2.0
5.0

EDAD
Me
dio
0.0
0.0
0.9
0.1
0.1
0.6
0.1
0.3
3.7
0.0
0.4
0.1
0.0
0.0
0.0
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.6
0.1
0.0
0.4
0.7
1.6
0.4
4.1
0.1
2.7
1.6
0.1
1.2
0.3
0.4
1.2
0.0
0.1
4.6
0.1
0.4
0.3
1.8
0.4
1.6
0.7
1.8
0.6
0.4
1.0
7.4
24.7
31.7
21.5
0.9
8.0

Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
6.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.9
0.0
0.5
0.9
1.4
0.9
0.0
0.5
0.0
0.0
1.9
0.0
0.5
5.6
0.0
1.4
0.5
2.3
1.9
0.9
1.9
1.4
1.4
0.9
1.9
7.4
24.2
32.1
22.8
0.0
7.9

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.6
1.3
0.7
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.6
0.7
0.0
0.0
0.4
1.1
2.6
2.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.3
0.6
0.0
0.0
0.0
1.7
1.1
2.0
3.3
0.0
0.4
1.7
0.0
0.0
8.5
3.8
2.2
2.0
2.6
0.0
0.4
0.0
0.7
0.0
1.7
3.8
1.7
2.6
1.3
0.0
1.7
4.4
0.7
2.0
0.0
0.0
0.0
0.7
0.0
0.0
0.8
2.8
2.0
0.7
0.0
0.4
0.6
1.3
0.0
0.0
0.4
0.6
0.0
0.7
0.8
0.4
1.7
2.0
2.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
5.9
10.4
3.3
3.3
2.0
0.0
0.0
0.6
0.0
0.0
0.0
2.1
0.6
0.7
0.0
0.0
0.8
0.0
0.0
0.7
1.7
2.9
1.7
3.9
2.0
0.0
1.7
0.6
1.3
2.0
0.8
1.3
2.2
0.7
3.3
1.7
0.4
1.7
0.7
2.0
1.7
1.7
1.1
2.0
1.3
0.8
0.4
0.6
2.6
0.0
0.0
0.0
1.1
1.3
0.0
0.8
1.3
1.1
1.3
1.3
0.0
1.3
1.7
7.2
3.9
22.0
30.0
28.3
29.4
26.8
22.0
31.3
30.6
36.6
29.4
21.2
19.2
17.2
23.5
19.0
0.0
0.4
1.7
1.3
2.0
0.0
9.2
10.6
11.1
7.2

SEXO
60 o
mas
0.0
0.0
1.6
0.4
0.4
0.8
0.4
0.8
12.6
0.4
0.4
0.4
0.0
0.0
0.0
0.4
0.4
0.4
0.0
0.0
0.0
0.0
2.0
0.0
0.0
1.2
0.4
0.4
0.0
1.2
0.4
1.2
0.4
0.0
0.0
0.0
0.4
1.6
0.4
0.0
0.8
0.0
0.4
0.0
0.0
0.4
0.4
0.0
0.8
0.4
0.8
1.2
21.9
10.5
31.2
25.5
0.4
4.9

Masc
0.0
0.0
0.6
0.0
0.0
0.4
0.2
0.6
3.2
0.0
0.0
0.2
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.8
1.8
0.6
1.8
0.6
0.8
1.6
0.0
0.8
0.2
0.6
2.4
0.2
0.2
5.7
0.0
0.8
0.4
1.0
0.6
1.0
1.0
1.4
0.8
0.4
1.2
5.7
23.6
29.1
17.2
1.0
9.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.7
0.2
0.2
0.8
0.2
0.2
4.4
0.2
0.5
0.0
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.0
0.0
0.0
0.7
0.2
0.0
0.5
0.3
1.0
0.2
4.0
0.0
3.2
1.5
0.2
1.2
0.5
0.2
0.7
0.0
0.2
3.4
0.2
0.7
0.2
2.7
1.3
1.7
0.8
1.3
0.7
0.7
1.2
8.2
24.2
31.9
24.3
0.8
5.4

RGLE Cel/MP3
RGLE Otros

0.7
0.5

0.5
0.0

1.0
0.4

0.0
1.4

0.8
0.0

1.7
1.3

0.0
0.6

0.7
0.0

1.3
0.7

0.0
0.4

0.6
0.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.8
0.7

SABADO Y DOMINGO - HORA 14


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.5
0.1
0.4
0.8
0.1
0.4
2.8
0.5
0.3
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.2
0.4
1.3
1.2
2.2
0.2
2.4
1.6
0.1
0.8
0.2
0.2
1.0
0.0
0.1
4.5
0.1
0.7
0.6
1.7
0.7
0.8
0.9
1.4
0.8
0.4
1.2
6.4
22.5
28.7
19.4
2.1
5.8

Alto
0.5
0.0
1.1
0.0
0.0
1.6
0.0
0.5
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
2.1
2.7
0.0
1.6
2.7
0.0
0.5
0.5
0.0
1.1
0.0
0.0
2.7
0.0
0.0
0.5
2.1
1.6
1.6
1.1
0.0
0.5
0.5
0.5
5.3
21.9
26.7
16.6
5.3
4.3

EDAD
Me
dio
0.2
0.0
0.5
0.2
0.5
0.6
0.0
0.5
2.5
0.6
0.5
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.2
0.3
0.3
1.7
1.1
2.8
0.2
2.8
1.5
0.2
1.1
0.2
0.3
0.8
0.0
0.2
4.9
0.2
0.8
0.8
1.5
0.5
0.5
0.5
1.7
0.6
0.3
1.4
6.4
23.2
29.3
19.3
1.7
6.4

Bajo
0.0
0.0
0.0
0.0
0.5
0.5
0.5
0.0
4.9
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
0.5
0.0
0.5
2.0
1.0
0.0
0.0
0.0
0.0
1.5
0.0
0.0
4.9
0.0
1.0
0.0
2.0
0.5
1.0
2.0
2.0
1.5
0.5
1.5
7.4
21.1
28.4
22.1
0.5
5.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.9
0.4
0.0
2.1
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.7
0.0
0.0
0.4
1.1
2.7
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
0.0
0.0
0.0
0.4
1.7
2.7
4.0
0.0
0.4
4.0
2.1
0.7
5.3
3.1
2.3
1.4
2.0
0.0
0.4
0.0
0.7
0.0
2.7
4.4
1.7
2.7
2.0
0.0
1.3
4.6
1.4
2.0
0.0
0.0
0.0
0.7
0.0
0.0
0.4
1.7
2.7
0.0
0.0
0.0
0.6
0.7
0.0
0.0
0.0
0.6
0.0
0.7
0.9
0.9
1.1
1.4
1.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
5.3
10.2
5.2
3.4
2.0
0.0
0.0
0.6
0.0
0.0
0.9
0.9
0.6
0.7
0.0
0.0
0.9
1.1
0.0
1.3
1.8
2.2
1.7
2.7
2.7
0.0
0.4
1.7
1.4
0.7
0.0
0.4
0.6
0.7
3.4
1.8
0.4
1.1
0.7
1.3
1.8
1.8
1.7
2.1
1.3
0.9
0.4
0.0
2.7
0.0
0.0
0.0
0.0
1.4
0.7
0.9
1.3
1.7
1.4
2.0
1.8
0.9
2.3
6.2
6.0
19.5
27.6
29.9
31.5
26.2
21.2
28.4
31.6
37.7
30.9
17.7
18.7
17.8
22.6
18.8
1.8
0.9
2.3
3.4
4.7
0.0
6.7
8.0
11.6
6.0

SEXO
60 o
mas
0.4
0.0
0.8
0.4
1.3
0.4
0.4
0.8
8.5
2.1
0.0
0.4
0.4
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.4
0.8
0.0
0.0
0.0
0.4
0.0
0.8
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.4
0.0
0.8
0.0
0.0
0.0
0.0
0.4
0.4
0.8
0.4
0.4
17.4
5.9
23.3
20.3
0.8
2.5

Masc
0.4
0.0
0.4
0.0
0.4
0.8
0.2
0.6
2.3
0.4
0.4
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.4
1.5
1.5
1.1
0.4
1.3
1.7
0.0
0.6
0.2
0.2
1.3
0.0
0.0
5.1
0.0
0.8
0.6
1.1
0.0
0.8
1.1
1.3
1.1
0.2
1.3
6.3
21.7
27.8
15.8
2.7
8.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.5
0.2
0.4
0.7
0.0
0.2
3.2
0.5
0.2
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.2
0.4
0.4
1.2
0.9
3.2
0.0
3.3
1.6
0.2
0.9
0.2
0.2
0.7
0.0
0.2
4.0
0.2
0.5
0.5
2.3
1.2
0.7
0.7
1.6
0.5
0.5
1.2
6.5
23.2
29.4
22.4
1.6
3.7

RGLE Cel/MP3
RGLE Otros

0.6
0.9

0.0
0.5

0.9
1.1

0.0
0.5

0.9
0.9

1.3
0.9

0.6
2.9

0.0
0.0

0.7
0.7

0.0
0.0

0.4
0.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.7
1.1

SABADO Y DOMINGO - HORA 15


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.2
0.0
0.6
0.0
0.4
0.5
0.5
1.1
2.4
1.3
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.3
0.0
0.1
0.6
0.5
1.2
1.3
2.2
0.3
2.0
1.6
0.0
1.0
0.1
0.2
1.0
0.0
0.1
3.8
0.1
0.7
1.0
1.6
0.9
0.8
0.9
1.0
0.8
0.7
1.6
7.8
22.1
29.2
19.5
2.1
6.0

Alto
0.5
0.0
1.1
0.0
0.0
1.1
0.5
1.1
1.1
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.5
1.6
1.6
0.0
2.2
3.3
0.0
1.6
0.5
0.0
1.1
0.0
0.0
2.2
0.0
0.0
0.5
0.5
1.1
1.1
0.5
0.0
0.5
0.5
0.5
6.0
19.8
24.7
15.9
5.5
2.7

EDAD
Me
dio
0.2
0.0
0.3
0.0
0.5
0.3
0.2
1.1
2.2
1.6
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.3
0.0
0.2
0.6
0.3
1.4
1.4
2.8
0.3
2.1
1.1
0.0
0.9
0.0
0.3
0.9
0.0
0.2
3.8
0.0
0.6
1.3
1.7
0.6
0.6
0.6
1.3
0.6
0.8
1.7
7.3
22.2
29.1
18.4
1.7
7.1

Bajo
0.0
0.0
1.0
0.0
0.5
0.5
1.5
1.0
4.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.0
1.0
0.5
1.0
0.5
0.5
0.5
1.5
1.5
0.0
0.5
0.0
0.0
1.0
0.0
0.0
5.5
0.5
1.5
0.5
2.0
1.5
1.0
2.0
1.0
1.5
0.5
2.0
11.0
24.0
33.5
26.5
0.0
5.5

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
1.4
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.9
0.5
0.0
1.4
0.7
0.0
0.5
0.0
0.0
1.4
0.0
0.5
1.8
0.7
1.4
0.0
0.0
0.6
4.3
1.4
0.0
0.5
0.0
3.6
1.4
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.7
0.0
1.8
0.0
0.7
0.0
0.0
0.5
1.8
1.4
4.1
0.9
0.9
3.6
2.1
0.7
3.5
3.7
2.4
1.4
2.0
0.0
0.5
0.6
0.7
0.0
2.6
2.8
1.2
2.1
2.7
0.0
1.4
4.2
1.4
2.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
3.0
1.4
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.7
0.9
0.9
1.2
0.7
1.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
5.3
7.8
5.4
2.9
2.0
0.0
0.0
0.0
0.0
0.7
0.0
0.9
0.6
1.4
0.0
0.0
2.3
1.8
0.0
1.4
0.9
2.3
1.2
2.9
2.7
0.0
0.5
3.0
1.4
0.7
0.0
0.5
1.2
0.0
3.4
0.9
0.5
1.8
0.7
1.4
1.8
0.9
1.2
1.4
0.7
0.9
0.0
0.6
2.9
0.0
0.0
0.5
1.2
1.4
0.7
1.8
2.3
1.2
0.7
2.7
1.8
2.3
3.0
12.1
8.2
17.5
27.1
31.0
25.7
28.6
19.3
28.9
33.9
35.7
34.7
14.9
16.1
20.2
24.3
21.1
2.6
1.4
3.0
2.9
3.4
0.0
7.3
10.7
7.1
8.2

SEXO
60 o
mas
0.4
0.0
0.9
0.0
1.3
0.0
0.9
1.8
6.6
2.2
0.0
0.4
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
1.3
0.0
0.4
1.8
0.0
0.0
0.0
0.4
0.0
0.9
0.4
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.4
0.4
0.9
0.4
0.9
16.7
6.6
23.3
20.7
0.4
2.2

Masc
0.4
0.0
0.4
0.0
0.6
0.4
0.9
1.9
1.7
1.7
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.6
1.5
1.5
1.1
0.6
1.3
2.4
0.0
0.9
0.0
0.2
1.7
0.0
0.0
4.1
0.0
0.9
1.7
1.1
0.4
0.9
1.3
0.6
0.9
0.4
1.9
8.9
23.1
30.9
17.5
2.6
8.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.7
0.0
0.2
0.5
0.2
0.4
2.9
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.0
0.2
0.7
0.4
0.9
1.1
3.1
0.0
2.5
0.9
0.0
1.1
0.2
0.2
0.4
0.0
0.2
3.6
0.2
0.5
0.4
2.0
1.3
0.7
0.5
1.3
0.7
0.9
1.3
6.9
21.2
27.8
21.2
1.6
3.8

RGLE Cel/MP3
RGLE Otros

0.6
1.0

0.5
0.0

0.8
1.1

0.0
1.5

0.9
0.9

1.4
2.8

0.0
0.0

0.0
1.4

1.4
0.7

0.0
0.0

0.6
1.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.5
0.5

SABADO Y DOMINGO - HORA 16


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.0
0.4
0.0
0.5
0.4
0.3
1.3
1.5
2.1
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.7
0.0
0.0
0.7
0.4
1.0
1.3
1.8
0.3
1.2
1.4
0.0
1.1
0.0
0.2
0.9
0.0
0.1
3.7
0.1
1.3
1.2
1.7
0.8
1.2
0.8
1.1
0.8
0.8
1.1
8.3
20.6
28.4
19.9
1.7
5.5

Alto
0.0
0.0
1.3
0.0
0.0
1.3
0.6
1.3
0.0
1.3
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
2.5
1.3
0.0
1.3
3.8
0.0
1.9
0.0
0.0
0.6
0.0
0.0
3.1
0.0
1.3
0.6
0.6
0.6
1.3
0.6
0.6
0.0
0.6
1.3
6.3
20.0
25.6
17.5
4.4
2.5

EDAD
Me
dio
0.2
0.0
0.2
0.0
0.5
0.4
0.0
1.4
1.2
2.6
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.5
0.4
1.1
1.1
2.5
0.4
1.1
0.9
0.0
1.1
0.0
0.4
0.9
0.0
0.2
3.7
0.0
1.2
1.4
1.8
0.5
1.1
0.5
1.2
0.7
0.9
0.7
7.6
19.7
27.1
17.6
1.4
6.7

Bajo
0.0
0.0
0.5
0.0
1.0
0.0
1.0
1.0
3.6
1.0
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.1
0.0
0.0
1.6
1.0
1.0
1.0
0.5
0.5
1.6
1.0
0.0
0.5
0.0
0.0
1.0
0.0
0.0
4.2
0.5
1.6
1.0
2.6
1.6
1.6
1.6
1.0
1.6
0.5
2.1
12.0
24.0
34.9
28.6
0.5
4.7

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
1.6
0.8
0.0
0.0
0.0
0.0
0.8
0.0
1.0
1.9
1.6
1.5
0.0
0.0
0.0
2.4
1.5
0.0
0.5
0.0
4.0
3.1
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
1.9
0.5
0.0
0.8
0.0
0.0
0.5
1.9
1.6
2.3
1.9
1.0
3.2
1.6
0.8
3.7
3.0
1.9
0.0
2.3
0.0
0.0
1.3
0.8
0.0
2.8
1.5
1.3
1.6
0.8
0.0
1.0
3.9
1.6
1.5
0.0
0.0
0.0
0.0
0.0
0.9
0.5
3.9
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.8
0.0
0.5
1.9
0.0
1.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
4.6
7.4
5.2
3.2
1.5
0.0
0.0
0.0
0.0
0.8
0.9
2.5
1.3
1.6
0.0
0.0
2.0
1.3
1.6
1.5
0.9
2.5
1.3
4.0
2.3
0.0
0.5
3.2
0.8
0.0
0.0
0.5
2.6
0.8
3.8
0.0
1.0
1.9
0.8
0.8
0.9
2.0
1.3
0.8
0.8
0.9
0.0
0.6
2.4
0.0
0.0
0.0
1.3
1.6
1.5
0.9
1.0
1.3
0.8
2.3
0.0
2.0
1.9
10.3
9.2
18.5
23.2
32.3
24.6
23.7
18.5
24.6
34.2
34.1
31.3
14.8
15.8
20.6
22.2
20.6
0.9
0.0
2.6
4.0
3.1
0.0
6.9
11.6
6.3
5.3

SEXO
60 o
mas
0.5
0.0
1.5
0.0
2.5
0.0
1.0
1.5
4.5
4.5
0.5
0.5
0.5
0.5
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.5
3.0
0.0
0.0
2.5
0.0
0.0
0.0
0.5
0.0
0.0
0.5
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
1.0
0.5
0.0
0.0
0.0
0.0
0.5
1.0
0.5
0.5
22.2
5.6
27.8
24.2
1.0
2.0

Masc
0.2
0.0
0.2
0.0
0.7
0.2
0.5
2.6
0.7
2.6
0.5
0.2
0.2
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.5
0.5
0.9
1.9
0.7
0.7
0.7
2.1
0.0
0.9
0.0
0.2
1.4
0.0
0.0
3.6
0.0
1.7
1.9
1.7
0.5
1.4
1.2
0.5
0.7
0.7
1.4
9.5
22.3
31.0
19.0
2.4
7.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.6
0.0
0.4
0.6
0.2
0.2
2.2
1.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.8
0.4
1.0
0.8
2.8
0.0
1.6
0.8
0.0
1.2
0.0
0.2
0.4
0.0
0.2
3.8
0.2
1.0
0.6
1.8
1.0
1.0
0.4
1.6
0.8
0.8
0.8
7.2
19.2
26.3
20.6
1.2
3.8

RGLE Cel/MP3
RGLE Otros

0.4
1.0

0.0
1.3

0.7
0.9

0.0
1.0

0.9
1.9

1.0
1.0

0.0
0.0

0.0
1.6

0.8
1.5

0.0
0.5

0.2
1.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.6
0.2

SABADO Y DOMINGO - HORA 17


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.1
0.0
0.5
0.1
0.6
0.2
0.2
1.1
1.3
2.4
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.6
0.0
0.0
0.8
0.6
1.1
1.2
1.7
0.5
1.2
1.4
0.0
0.7
0.0
0.1
1.0
0.1
0.1
4.3
0.0
1.0
1.3
1.3
0.8
1.2
0.7
1.3
0.4
0.6
1.8
8.3
21.1
28.9
18.9
2.5
5.0

Alto
0.0
0.0
0.7
0.0
0.0
0.7
0.7
0.7
0.0
1.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.5
0.7
3.0
2.2
0.0
1.5
3.0
0.0
1.5
0.0
0.0
1.5
0.0
0.0
3.0
0.0
1.5
0.0
1.5
0.7
1.5
0.0
0.0
0.0
0.7
1.5
4.4
23.0
27.4
17.0
5.9
3.0

EDAD
Me
dio
0.2
0.0
0.4
0.0
0.6
0.2
0.2
1.2
1.0
3.1
0.4
0.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
0.8
0.4
1.4
0.8
1.9
0.6
1.0
1.2
0.0
0.6
0.0
0.2
1.0
0.2
0.2
4.4
0.0
0.6
1.5
1.4
0.6
1.2
0.6
1.5
0.4
0.6
1.5
8.3
20.3
28.2
17.4
2.5
5.8

Bajo
0.0
0.0
0.5
0.5
1.1
0.0
0.0
1.1
3.3
1.1
0.0
0.0
0.0
0.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
0.0
1.6
0.5
0.5
1.1
0.5
0.5
1.6
1.1
0.0
0.5
0.0
0.0
0.5
0.0
0.0
4.9
0.0
1.6
1.6
1.1
1.6
1.1
1.6
1.6
0.5
0.5
2.7
11.0
22.0
31.9
24.7
0.0
4.4

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.8
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.5
0.0
0.9
0.0
0.0
0.0
0.0
0.0
1.7
0.0
0.5
2.2
1.8
0.8
0.0
0.0
0.0
2.7
1.7
0.0
1.1
1.5
3.5
3.4
0.0
0.0
0.0
0.9
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.9
0.0
2.9
1.1
0.0
0.0
0.0
0.0
0.5
1.5
1.8
3.4
1.9
1.1
2.2
1.8
0.8
3.8
2.2
2.2
0.0
1.7
0.0
0.0
2.2
0.9
0.0
1.9
1.1
1.5
1.8
0.8
0.0
1.1
4.5
0.9
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.0
0.9
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.5
1.5
0.0
3.4
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.7
0.0
0.0
6.7
7.5
6.7
2.7
2.5
0.0
0.0
0.0
0.0
0.0
1.0
1.6
0.7
1.8
0.0
1.0
2.2
0.7
1.8
1.7
1.0
1.1
0.7
3.5
2.5
0.0
0.5
3.7
0.9
0.0
0.0
0.5
3.0
0.9
3.4
0.0
0.0
3.0
0.9
0.8
1.0
1.6
2.2
0.9
1.7
1.0
0.0
0.7
0.0
0.0
0.0
0.0
0.7
1.8
0.8
5.8
1.6
0.7
0.0
3.4
2.9
2.2
3.7
11.5
9.2
25.0
21.5
32.8
20.4
27.7
26.0
23.1
36.6
31.0
37.0
18.3
14.5
17.9
20.4
24.4
0.0
0.5
5.2
4.4
3.4
1.0
4.8
11.9
4.4
6.7

SEXO
60 o
mas
0.6
0.0
1.1
0.6
2.2
0.0
0.0
1.1
3.4
4.5
0.0
0.6
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.6
2.8
0.0
0.0
2.2
0.0
0.0
0.0
0.6
0.0
0.6
1.1
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.6
0.6
0.6
0.6
18.5
5.6
24.2
20.2
2.2
1.7

Masc
0.3
0.0
0.3
0.3
1.3
0.0
0.0
2.1
1.0
2.6
0.5
0.3
0.3
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.5
0.5
1.3
1.8
0.5
1.0
0.8
2.3
0.0
0.8
0.0
0.0
1.6
0.0
0.0
4.7
0.0
1.0
2.1
1.3
0.5
1.3
1.3
0.5
0.3
0.5
1.3
9.4
22.4
31.0
19.0
3.1
6.3

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.7
0.0
0.0
0.4
0.4
0.2
1.6
2.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.4
0.0
0.0
1.1
0.7
0.9
0.7
2.7
0.0
1.6
0.7
0.0
0.7
0.0
0.2
0.4
0.2
0.2
4.0
0.0
0.9
0.7
1.3
1.1
1.1
0.2
2.0
0.4
0.7
2.2
7.3
20.0
27.1
18.9
2.0
4.0

RGLE Cel/MP3
RGLE Otros

0.4
2.0

0.0
1.5

0.6
1.9

0.0
2.7

1.0
5.8

0.5
2.7

0.0
1.5

0.0
1.8

0.8
1.7

0.0
0.0

0.5
2.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.2
2.0

SABADO Y DOMINGO - HORA 18


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.5
0.1
0.5
0.4
0.4
0.8
1.3
2.8
0.3
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.0
0.0
0.5
0.4
1.1
1.0
1.4
0.4
1.1
1.5
0.3
0.5
0.0
0.1
1.1
0.1
0.3
3.6
0.0
1.0
1.3
1.4
0.8
1.4
0.8
1.3
0.3
0.5
1.1
8.3
20.0
27.9
18.3
2.2
4.8

Alto
0.0
0.0
0.8
0.0
0.0
0.8
0.8
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.8
2.5
0.8
0.0
0.8
3.3
0.0
1.7
0.0
0.0
1.7
0.0
0.8
1.7
0.0
0.8
0.0
2.5
0.0
1.7
0.0
0.0
0.0
0.8
1.7
4.2
20.8
24.2
15.0
4.2
3.3

EDAD
Me
dio
0.0
0.0
0.4
0.0
0.8
0.4
0.2
1.0
0.6
3.7
0.4
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.4
0.4
1.4
0.8
1.8
0.4
1.0
1.4
0.2
0.2
0.0
0.2
1.4
0.2
0.2
3.5
0.0
0.8
1.2
1.2
0.6
1.4
0.8
1.4
0.2
0.4
0.8
8.2
19.6
27.8
17.2
2.5
5.9

Bajo
0.0
0.0
0.6
0.6
0.0
0.0
0.6
0.6
4.0
1.7
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.7
0.0
0.0
0.6
0.6
0.6
0.6
0.6
0.6
1.7
0.6
0.6
0.6
0.0
0.0
0.0
0.0
0.0
5.1
0.0
1.7
2.3
1.1
1.7
1.1
1.1
1.7
0.6
0.6
1.7
11.4
20.5
30.7
23.9
0.0
2.8

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
0.9
0.0
0.0
0.0
0.0
1.8
0.0
1.2
2.4
0.0
0.9
0.0
0.0
0.0
1.8
1.8
0.0
1.2
2.4
3.6
5.5
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.6
0.0
0.0
0.0
2.1
0.6
0.0
0.0
0.0
1.0
0.6
0.8
2.7
2.7
2.1
1.2
2.4
0.9
0.0
5.2
1.2
1.6
0.9
0.9
0.0
0.0
1.6
0.0
0.0
3.1
1.2
1.6
0.9
0.9
0.0
1.8
4.8
0.9
0.9
0.0
0.0
0.0
0.9
0.0
0.0
0.0
2.4
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.6
1.6
0.9
3.6
0.0
0.0
0.8
0.0
0.0
0.0
0.0
1.6
0.0
0.0
5.2
7.0
4.8
1.8
2.7
0.0
0.0
0.0
0.0
0.0
1.0
1.8
0.0
1.8
0.0
2.1
2.3
0.0
1.8
0.9
1.0
1.2
0.8
3.6
2.7
0.0
0.6
3.2
0.9
0.0
0.0
0.6
4.0
0.9
3.6
0.0
0.0
2.4
0.9
1.8
1.0
1.2
2.4
0.9
1.8
1.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
1.8
0.9
4.1
0.6
0.0
0.9
1.8
2.1
3.5
4.8
8.2
13.6
24.7
20.5
30.2
20.9
25.5
25.8
24.0
34.9
28.2
39.1
18.6
14.0
19.0
18.2
26.4
0.0
1.2
2.4
4.5
4.5
0.0
5.3
11.9
4.5
5.5

SEXO
60 o
mas
0.0
0.0
1.2
0.6
1.8
0.0
0.6
0.0
3.5
4.1
0.0
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.3
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.6
0.0
0.6
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
1.2
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.6
0.6
15.8
5.3
20.5
17.0
1.2
1.8

Masc
0.0
0.0
0.6
0.3
0.8
0.3
0.0
1.7
0.8
3.7
0.6
0.3
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.8
0.0
0.0
0.3
0.3
1.1
1.7
0.3
0.8
0.8
2.3
0.3
0.6
0.0
0.0
2.0
0.0
0.0
3.4
0.0
1.1
2.3
0.8
0.6
1.7
1.4
0.6
0.0
0.3
0.8
10.5
21.2
31.1
19.5
2.8
5.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.5
0.0
0.2
0.5
0.7
0.0
1.6
2.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.5
1.2
0.5
2.3
0.0
1.4
0.9
0.2
0.5
0.0
0.2
0.5
0.2
0.5
3.7
0.0
0.9
0.5
1.9
0.9
1.2
0.2
1.9
0.5
0.7
1.4
6.5
19.0
25.3
17.4
1.6
3.9

RGLE Cel/MP3
RGLE Otros

0.5
2.2

0.0
1.7

0.4
1.8

1.1
3.4

1.0
6.2

1.2
2.3

0.0
1.6

0.0
0.9

0.0
2.7

0.6
0.6

0.6
2.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.5
1.9

SABADO Y DOMINGO - HORA 19


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.5
0.1
0.4
0.5
0.1
0.7
0.9
1.2
0.4
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.0
0.4
0.7
1.1
0.1
1.3
0.7
0.4
0.5
0.0
0.1
0.9
0.1
0.4
1.5
0.0
0.9
1.1
1.2
0.4
1.1
0.4
0.7
0.4
0.1
0.4
5.6
13.2
18.6
12.8
1.2
2.9

Alto
0.0
0.0
0.9
0.0
0.0
2.7
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.9
1.8
0.9
1.8
0.0
0.0
0.9
0.0
0.9
1.8
0.0
0.9
0.9
0.9
0.0
1.8
0.0
0.0
0.9
0.9
1.8
4.5
17.0
21.4
13.4
1.8
3.6

EDAD
Me
dio
0.0
0.0
0.4
0.0
0.6
0.2
0.0
0.9
0.4
1.3
0.6
0.2
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.9
1.3
0.0
1.5
0.4
0.2
0.4
0.0
0.2
1.3
0.2
0.4
1.3
0.0
0.6
0.9
1.5
0.4
1.1
0.4
0.6
0.2
0.0
0.0
4.9
12.7
17.4
11.2
1.5
3.7

Bajo
0.0
0.0
0.6
0.6
0.0
0.0
0.6
0.6
2.9
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.2
0.0
0.6
0.6
0.6
0.6
1.2
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
1.8
1.8
0.6
0.6
0.6
0.6
1.2
0.6
0.0
0.6
8.2
12.3
19.9
17.0
0.0
0.6

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.5
0.0
1.0
0.0
0.0
0.0
1.9
1.0
0.0
0.6
0.0
1.9
2.9
1.1
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.0
1.1
1.3
0.8
0.0
1.0
4.4
1.3
0.8
0.9
0.0
0.0
0.0
0.0
0.0
0.0
3.3
1.3
1.7
1.9
1.0
0.0
0.6
1.7
0.9
1.0
0.0
0.0
0.0
1.9
0.0
0.0
0.6
1.7
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.3
0.8
0.0
2.9
0.0
0.0
0.8
0.0
0.0
0.0
0.0
1.7
0.9
0.0
2.2
3.8
1.7
0.9
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.3
0.0
1.9
0.0
2.2
0.6
0.8
0.9
1.0
1.1
1.9
0.0
3.7
1.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
4.1
0.0
2.9
0.0
0.0
1.7
0.0
1.0
0.0
0.6
1.7
0.0
1.0
1.1
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.9
0.0
1.1
0.6
0.0
0.0
0.0
2.2
1.9
3.3
6.5
7.7
15.6
14.1
19.0
14.8
14.4
17.8
16.0
22.3
20.4
22.1
12.2
10.3
13.2
15.7
14.4
1.1
0.6
0.0
1.9
3.8
0.0
3.2
8.3
2.8
2.9

SEXO
60 o
mas
0.0
0.0
1.2
0.6
1.2
0.6
0.6
0.6
2.4
1.8
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.2
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
1.2
1.2
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
10.7
5.3
15.4
12.4
0.6
0.6

Masc
0.0
0.0
0.6
0.3
0.6
0.3
0.0
1.5
0.6
1.2
0.6
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.2
0.0
0.3
0.6
1.2
0.6
0.3
0.0
0.0
1.8
0.0
0.0
0.9
0.0
1.2
1.8
0.6
0.0
1.8
0.6
0.6
0.3
0.0
0.3
5.9
13.6
18.9
11.5
1.8
3.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.5
0.0
0.2
0.7
0.2
0.0
1.2
1.2
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.5
0.0
0.0
0.2
2.0
0.0
2.0
0.2
0.2
0.7
0.0
0.2
0.2
0.2
0.7
2.0
0.0
0.7
0.5
1.7
0.7
0.5
0.2
0.7
0.5
0.2
0.5
5.4
12.9
18.3
13.9
0.7
2.4

RGLE Cel/MP3
RGLE Otros

0.3
1.3

0.0
2.7

0.0
1.1

1.2
1.2

0.0
4.4

0.6
1.3

0.0
0.8

0.0
0.0

0.0
1.0

0.6
1.2

0.6
1.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
1.2

SABADO Y DOMINGO - HORA 20


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.3
0.1
0.1
0.4
0.1
0.4
0.8
0.3
0.1
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.5
0.1
0.5
0.7
1.1
0.0
1.3
0.8
0.1
0.5
0.0
0.1
0.7
0.1
0.3
1.5
0.0
0.5
0.4
0.9
0.3
0.5
0.1
0.9
0.3
0.1
0.5
3.7
11.5
15.1
9.9
1.5
2.4

Alto
0.0
0.0
0.9
0.0
0.0
1.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.9
0.9
1.8
0.0
0.9
3.6
0.9
0.9
0.0
0.0
0.0
0.0
0.9
1.8
0.0
0.9
0.0
0.9
0.0
1.8
0.0
0.0
0.9
0.9
1.8
3.6
17.9
21.4
11.6
4.5
2.7

EDAD
Me
dio
0.0
0.0
0.0
0.0
0.2
0.2
0.0
0.4
0.2
0.2
0.2
0.2
0.0
0.0
0.0
0.2
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.4
0.6
1.3
0.0
1.3
0.2
0.0
0.6
0.0
0.2
1.1
0.2
0.2
0.9
0.0
0.2
0.6
1.3
0.4
0.4
0.2
0.9
0.0
0.0
0.4
2.6
10.5
13.1
7.5
1.1
3.2

Bajo
0.0
0.0
0.6
0.6
0.0
0.0
0.6
0.6
2.9
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
0.6
0.6
0.6
0.0
0.0
1.8
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
0.0
1.2
0.0
0.0
0.0
0.0
0.0
1.8
0.6
0.0
0.0
7.0
9.9
16.4
15.2
0.6
0.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
0.0
1.9
1.0
0.0
0.0
0.0
0.0
1.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.3
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.0
1.1
0.6
0.8
0.9
1.0
3.3
1.9
1.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
1.9
1.7
1.9
1.0
0.0
0.0
1.7
2.8
1.0
0.0
0.0
0.0
0.9
0.0
0.0
0.6
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.9
0.8
0.0
1.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
0.0
3.3
4.5
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.9
0.0
1.1
0.0
0.0
0.9
0.0
1.1
1.9
0.0
1.9
1.0
0.0
0.0
1.7
0.0
0.0
0.0
0.0
0.8
0.9
1.9
0.0
0.0
0.8
0.0
0.0
1.1
0.6
1.7
0.9
1.9
1.1
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
1.1
0.6
0.0
0.9
0.0
2.2
1.9
1.7
2.8
3.8
13.3
16.7
15.7
13.0
10.6
15.6
18.6
17.4
14.8
14.4
10.0
12.2
8.3
8.3
10.6
0.0
1.9
2.5
3.7
1.0
0.0
3.2
6.6
1.9
2.9

SEXO
60 o
mas
0.0
0.0
1.2
0.6
0.6
0.6
0.6
0.0
1.8
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
8.3
2.4
10.7
9.5
0.0
0.0

Masc
0.0
0.0
0.6
0.3
0.0
0.3
0.0
0.9
0.3
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.3
1.2
1.2
0.3
0.0
0.9
1.5
0.3
0.0
0.0
0.0
1.2
0.0
0.0
1.2
0.0
0.6
0.9
0.3
0.0
0.3
0.0
0.6
0.3
0.0
0.0
3.6
10.4
13.6
8.0
1.2
3.3

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.0
0.0
0.2
0.5
0.2
0.0
1.2
0.5
0.2
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.5
0.0
0.0
0.2
1.7
0.0
1.7
0.2
0.0
1.0
0.0
0.2
0.2
0.2
0.5
1.7
0.0
0.5
0.0
1.5
0.5
0.7
0.2
1.2
0.2
0.2
1.0
3.9
12.4
16.3
11.5
1.7
1.7

RGLE Cel/MP3
RGLE Otros

0.1
1.2

0.9
1.8

0.0
1.3

0.0
0.6

0.0
5.6

0.0
1.3

0.0
0.0

0.9
0.0

0.0
0.0

0.0
1.2

0.0
1.2

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.2
1.2

SABADO Y DOMINGO - HORA 21


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.3
0.0
0.1
0.1
0.1
0.5
0.8
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.1
0.1
0.5
0.8
1.1
0.0
0.7
0.4
0.1
0.5
0.3
0.1
0.3
0.1
0.3
2.0
0.0
0.4
0.1
0.8
0.4
0.5
0.0
0.8
0.3
0.0
0.3
2.8
9.8
12.6
8.7
1.5
1.7

Alto
0.0
0.0
0.9
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.8
1.8
0.0
0.0
2.7
0.0
1.8
1.8
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
1.8
0.0
1.8
0.0
0.0
0.0
0.0
0.0
1.8
14.3
16.1
8.9
4.5
1.8

EDAD
Me
dio
0.0
0.0
0.2
0.0
0.2
0.0
0.2
0.6
0.2
0.4
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.4
0.9
1.3
0.0
0.6
0.0
0.0
0.4
0.0
0.0
0.4
0.2
0.2
1.5
0.0
0.2
0.2
0.9
0.4
0.4
0.0
0.6
0.2
0.0
0.2
2.4
8.2
10.5
6.5
1.3
2.4

Bajo
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.0
0.6
0.6
0.6
0.0
0.0
0.0
1.2
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
4.1
0.0
1.2
0.0
0.0
0.6
0.0
0.0
1.8
0.6
0.0
0.6
4.7
11.1
15.8
14.6
0.0
0.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
1.9
1.0
1.1
0.0
2.5
0.9
1.0
2.2
1.3
1.7
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
1.7
0.9
0.0
0.0
0.0
0.8
0.9
1.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
2.5
0.0
0.0
1.1
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
0.0
2.2
5.8
2.5
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.3
0.8
1.9
0.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
0.8
0.9
1.9
0.0
0.0
0.0
0.0
0.0
1.1
0.6
1.7
0.0
1.9
1.1
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.9
7.8
13.5
17.4
9.3
8.7
7.8
14.1
17.4
10.2
10.6
6.7
10.3
7.4
7.4
5.8
0.0
1.3
4.1
0.9
1.9
0.0
1.3
5.8
1.9
1.9

SEXO
60 o
mas
0.0
0.0
1.2
0.0
0.0
0.6
0.6
1.2
3.0
1.2
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
0.0
0.6
0.0
0.6
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.1
3.0
13.0
11.8
0.6
0.0

Masc
0.0
0.0
0.6
0.0
0.0
0.0
0.0
1.2
0.6
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.9
1.2
0.9
0.0
0.6
0.9
0.3
0.3
0.6
0.3
0.3
0.0
0.0
2.1
0.0
0.3
0.3
0.3
0.0
0.3
0.0
0.3
0.3
0.0
0.0
3.6
9.5
13.0
8.0
1.2
3.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.2
0.5
1.2
0.0
0.7
0.0
0.0
0.7
0.0
0.0
0.2
0.2
0.5
2.0
0.0
0.5
0.0
1.2
0.7
0.7
0.0
1.2
0.2
0.0
0.5
2.2
10.0
12.2
9.3
1.7
0.7

RGLE Cel/MP3
RGLE Otros

0.0
0.7

0.0
0.9

0.0
0.4

0.0
1.2

0.0
1.1

0.0
1.3

0.0
0.0

0.0
0.0

0.0
1.0

0.0
0.6

0.0
0.9

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.5

SABADO Y DOMINGO - HORA 22


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.3
0.0
0.1
0.4
0.1
0.7
0.9
0.4
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.3
0.1
0.4
0.7
0.4
0.0
0.7
0.3
0.1
0.3
0.1
0.1
0.0
0.1
0.3
2.0
0.0
0.3
0.0
0.5
0.4
0.5
0.1
0.9
0.3
0.0
0.1
3.6
7.6
11.4
8.7
0.9
1.2

Alto
0.0
0.0
0.9
0.0
0.0
0.9
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.9
0.9
0.0
0.9
0.9
0.0
0.0
0.0
0.9
0.9
0.0
0.0
0.0
0.9
0.0
1.8
0.0
0.0
0.0
0.0
0.0
2.7
8.9
12.5
6.3
3.6
0.9

EDAD
Me
dio
0.0
0.0
0.2
0.0
0.2
0.2
0.2
0.9
0.4
0.4
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.2
0.2
0.9
0.6
0.0
0.4
0.2
0.0
0.2
0.0
0.0
0.0
0.2
0.2
1.5
0.0
0.0
0.0
0.4
0.4
0.2
0.0
0.6
0.2
0.0
0.2
3.2
6.5
9.7
7.1
0.6
1.7

Bajo
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.6
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.2
0.0
0.0
0.6
0.0
0.6
0.0
0.0
0.0
1.2
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
4.1
0.0
1.2
0.0
0.6
0.6
0.6
0.6
2.3
0.6
0.0
0.0
5.3
9.9
15.2
14.6
0.0
0.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.9
1.1
0.0
2.5
0.0
1.0
0.0
0.6
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
1.9
0.0
0.9
0.0
0.0
0.0
0.8
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
1.7
0.0
0.0
1.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
0.0
2.2
5.8
2.5
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.8
1.9
0.0
0.0
0.0
1.7
0.9
0.0
0.0
0.0
0.8
0.9
1.9
0.0
0.0
0.8
0.0
0.0
1.1
0.6
2.5
0.0
1.9
1.1
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
1.3
0.8
1.9
3.8
8.9
9.0
12.4
7.4
8.7
8.9
10.3
13.2
10.2
12.5
7.8
8.3
8.3
7.4
6.7
0.0
1.3
1.7
0.0
1.9
0.0
0.6
3.3
1.9
1.9

SEXO
60 o
mas
0.0
0.0
1.2
0.0
0.0
0.0
0.6
1.2
3.6
1.8
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.8
0.0
0.0
0.6
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.7
1.8
12.4
11.8
0.6
0.0

Masc
0.0
0.0
0.6
0.0
0.0
0.3
0.0
1.5
0.6
0.9
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.3
0.3
1.2
0.3
0.0
0.6
0.3
0.3
0.0
0.3
0.3
0.0
0.0
0.0
2.4
0.0
0.0
0.0
0.3
0.0
0.3
0.0
0.3
0.3
0.0
0.0
4.4
6.8
11.2
7.1
1.5
2.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.0
0.0
0.2
0.5
0.2
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.7
0.0
0.0
0.2
0.0
0.5
0.2
0.5
0.0
0.7
0.2
0.0
0.5
0.0
0.0
0.0
0.2
0.5
1.7
0.0
0.5
0.0
0.7
0.7
0.7
0.2
1.5
0.2
0.0
0.2
2.9
8.3
11.5
10.0
0.5
0.5

RGLE Cel/MP3
RGLE Otros

0.0
0.4

0.0
0.9

0.0
0.2

0.0
0.6

0.0
1.1

0.0
0.0

0.0
0.0

0.0
0.0

0.0
1.9

0.0
0.0

0.0
0.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.2

SABADO Y DOMINGO - HORA 23


NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 Emisora del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo

Total
0.0
0.0
0.1
0.0
0.1
0.4
0.1
0.7
0.7
0.3
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.4
0.0
0.0
0.3
0.3
0.7
0.7
0.0
0.0
0.1
0.1
0.1
0.1
0.0
0.1
0.0
0.1
0.0
2.0
0.0
0.0
0.0
0.5
0.1
0.4
0.3
0.5
0.3
0.1
0.1
3.2
5.7
9.0
7.4
0.4
0.8

Alto
0.0
0.0
0.9
0.0
0.0
0.9
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.8
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.7
0.0
0.0
0.0
1.8
0.0
0.9
0.0
0.0
0.0
0.0
0.9
2.7
9.8
12.5
8.0
1.8
0.9

EDAD
Me
dio
0.0
0.0
0.0
0.0
0.2
0.2
0.2
0.6
0.4
0.4
0.0
0.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.2
0.6
1.1
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.0
1.5
0.0
0.0
0.0
0.2
0.2
0.2
0.2
0.4
0.2
0.2
0.0
2.8
4.9
7.7
6.5
0.2
1.1

Bajo
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.6
1.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.2
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.6
0.0
0.0
0.0
2.9
0.0
0.0
0.0
0.6
0.0
0.6
0.6
1.2
0.6
0.0
0.0
4.7
5.3
9.9
9.4
0.0
0.0

12 a 17 18 a 29 30 a 39 40 a 49 50 a 59
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.6
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
1.1
0.6
0.0
0.0
0.0
0.0
0.0
0.8
0.9
2.9
1.1
0.0
1.7
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
1.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.2
5.1
2.5
0.9
1.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.8
0.9
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.9
1.0
0.0
0.0
1.7
0.0
0.0
1.1
0.6
0.8
0.0
1.0
1.1
0.0
0.0
0.0
1.0
0.0
0.0
0.8
0.0
0.0
0.0
0.0
0.8
0.0
0.0
0.0
0.6
0.8
1.9
2.9
6.7
7.7
8.3
5.6
7.7
6.7
8.3
9.1
7.4
10.6
5.6
7.7
5.8
4.6
7.7
0.0
0.6
0.0
0.9
1.0
0.0
0.0
2.5
1.9
1.0

SEXO
60 o
mas
0.0
0.0
0.6
0.0
0.0
0.0
0.6
1.8
3.0
1.2
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
1.8
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
10.1
0.6
10.7
10.7
0.0
0.0

Masc
0.0
0.0
0.3
0.0
0.0
0.3
0.0
1.5
0.6
0.6
0.0
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.3
0.6
1.2
1.2
0.0
0.0
0.0
0.3
0.3
0.0
0.0
0.3
0.0
0.0
0.0
2.7
0.0
0.0
0.0
0.6
0.0
0.0
0.3
0.0
0.3
0.3
0.0
3.8
6.8
10.7
7.7
0.9
1.5

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
0.0
0.0
0.0
0.0
0.2
0.5
0.2
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
0.7
0.0
0.0
0.2
0.0
0.2
0.2
0.0
0.0
0.2
0.0
0.0
0.2
0.0
0.0
0.0
0.2
0.0
1.5
0.0
0.0
0.0
0.5
0.2
0.7
0.2
1.0
0.2
0.0
0.2
2.7
4.9
7.6
7.1
0.0
0.2

RGLE Cel/MP3
RGLE Otros

0.0
0.4

0.0
1.8

0.0
0.0

0.0
0.6

0.0
1.1

0.0
0.0

0.0
0.8

0.0
0.0

0.0
1.0

0.0
0.0

0.0
0.6

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

0.0
0.2

AGRUPAMIENTO 00 A 24 HRS. - LUNES A DOMINGO


RATING*, AUDIENCIA Y PERFIL (% EN LA FILA)
Perfiles
NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 E. del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de la Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto

Audien cia
21055
5404
76022
1677
25900
41738
13043
55899
119437
32794
22173
5404
10621
7453
932
18633
3354
5217
1863
14161
1863
1677
26831
2609
3540
45464
28881
45092
38943
96518
12111
80680
114033
4658
36334
8012
5404
31303
6149
10807
131175
8385
116455
39688
66892
49750
57017
35961
48445
22918
16211
106766
382533
803262
1033937
673205
155025

Ra
ting
1.6
0.4
5.8
0.1
2.0
3.2
1.0
4.3
9.2
2.5
1.7
0.4
0.8
0.6
0.1
1.4
0.3
0.4
0.1
1.1
0.1
0.1
2.1
0.2
0.3
3.5
2.2
3.5
3.0
7.4
0.9
6.2
8.7
0.4
2.8
0.6
0.4
2.4
0.5
0.8
10.1
0.6
8.9
3.0
5.1
3.8
4.4
2.8
3.7
1.8
1.2
8.2
29.3
61.6
79.3
51.6
11.9

Alto
32.4
31.7
25.2
0.0
25.9
50.2
19.4
27.9
14.8
24.8
22.1
0.0
28.2
30.1
SD
19.2
35.7
0.0
SD
31.3
SD
0.0
23.8
38.1
42.9
27.1
35.5
18.4
26.8
34.8
35.6
24.6
34.8
57.1
19.1
50.0
34.9
21.0
33.0
27.6
8.4
16.7
16.3
19.2
12.6
26.9
14.8
10.8
6.4
16.1
36.7
25.3
22.6
20.9
21.2
20.8
47.1

EDAD
Me
dio
59.2
60.3
60.2
90.5
62.7
47.1
56.7
64.3
61.8
57.0
69.9
74.6
67.6
61.8
SD
59.5
64.3
73.2
SD
46.8
SD
100.0
48.5
38.1
45.2
62.7
53.6
67.2
59.7
59.4
42.2
65.3
58.0
33.3
69.8
50.0
58.7
60.1
43.2
70.1
63.0
60.7
67.1
71.9
70.0
54.6
74.8
62.3
67.7
59.8
52.4
64.1
60.0
62.9
61.8
59.5
50.2

Bajo
8.4
7.9
14.6
9.5
11.4
2.7
23.8
7.8
23.4
18.2
8.0
25.4
4.2
8.2
SD
21.4
0.0
26.8
SD
21.9
SD
0.0
27.7
23.8
11.9
10.2
10.9
14.4
13.4
5.7
22.2
10.1
7.3
9.5
11.2
0.0
6.3
19.0
23.8
2.4
28.7
22.6
16.6
9.0
17.4
18.5
10.4
26.8
25.9
24.1
10.9
10.6
17.4
16.1
17.0
19.7
2.7

12 a
17
4.5
0.0
2.4
0.0
1.3
3.1
0.0
2.6
1.7
9.6
3.5
0.0
0.0
0.0
SD
0.0
0.0
0.0
SD
0.0
SD
0.0
0.0
0.0
0.0
13.8
23.6
4.6
4.7
23.4
4.5
13.3
3.7
0.0
1.7
2.4
0.0
5.2
5.7
0.0
17.4
0.0
4.7
6.8
4.8
1.6
3.1
7.3
7.2
2.3
6.8
15.4
4.4
10.0
8.6
9.7
7.6

SEXO
18 a
29
6.3
0.0
3.5
0.0
1.9
4.6
15.7
12.2
4.4
14.0
2.2
0.0
0.0
0.0
SD
4.7
0.0
0.0
SD
0.0
SD
0.0
0.0
0.0
0.0
11.8
52.4
14.9
38.3
28.7
24.5
38.7
23.2
0.0
23.1
9.5
20.6
17.0
7.9
15.0
47.1
16.7
27.8
13.0
33.0
19.0
17.6
11.5
32.3
17.2
25.9
25.1
7.7
27.0
21.6
17.1
16.0

30 a
39
2.1
0.0
6.7
0.0
6.4
13.4
0.0
13.5
2.4
1.9
10.6
0.0
0.0
10.6
SD
9.3
0.0
0.0
SD
6.1
SD
0.0
0.0
38.1
0.0
11.0
3.8
12.0
33.5
19.8
26.6
21.4
33.3
47.6
27.1
38.1
49.2
21.6
48.9
24.8
13.0
21.4
21.8
28.3
18.6
28.3
21.0
18.9
24.0
33.4
20.4
22.4
7.1
20.8
17.1
14.6
26.7

40 a
49
6.3
44.4
14.8
0.0
10.7
11.6
7.5
17.5
7.9
17.7
18.6
7.9
0.0
10.6
SD
2.2
29.3
14.6
SD
6.5
SD
45.2
2.0
38.1
11.9
13.4
15.9
28.1
14.1
16.6
22.3
9.9
14.6
9.5
31.1
23.8
0.0
18.3
23.8
27.6
9.5
22.6
15.3
25.0
18.8
29.8
26.6
15.9
18.4
21.8
12.2
11.5
11.7
16.4
14.9
13.4
22.9

50 a
59
11.1
7.9
27.9
0.0
9.5
33.0
17.9
27.0
16.2
15.9
10.6
15.9
12.0
27.6
SD
16.4
35.7
8.9
SD
21.6
SD
0.0
5.9
0.0
21.4
16.8
1.7
31.1
7.4
7.8
6.7
11.7
16.7
23.8
15.6
16.7
3.2
14.9
7.9
20.1
10.4
27.4
9.9
19.7
18.0
12.6
22.7
25.4
11.0
20.7
20.4
13.3
19.7
14.7
14.7
14.2
17.0

60 o
mas
69.7
47.6
44.6
100.0
70.2
34.4
58.9
27.2
67.5
40.9
54.5
76.2
88.0
51.2
SD
67.4
35.0
76.4
SD
65.8
SD
54.8
92.1
23.8
66.7
33.2
2.7
9.2
2.0
3.8
15.5
5.0
8.5
19.0
1.3
9.5
27.0
22.9
5.7
12.6
2.6
11.9
20.6
7.3
6.8
8.7
9.0
21.0
7.0
4.6
14.3
12.3
49.5
11.1
23.0
31.0
9.8

Masc
56.6
68.3
48.0
9.5
39.3
65.1
60.5
81.2
32.8
60.9
74.4
50.8
79.6
65.9
SD
64.1
52.9
41.4
SD
71.9
SD
45.2
65.4
61.9
78.6
41.3
43.7
61.5
71.1
26.9
57.7
31.9
58.9
76.2
50.6
61.9
44.4
69.3
72.7
70.1
50.7
22.6
56.7
60.4
33.5
39.3
34.7
53.7
47.4
57.5
55.1
41.2
49.5
47.3
46.4
43.6
57.1

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
43.4
31.7
52.0
90.5
60.7
34.9
39.5
18.8
67.2
39.1
25.6
49.2
20.4
34.1
SD
35.9
47.1
58.6
SD
28.1
SD
54.8
34.6
38.1
21.4
58.7
56.3
38.5
28.9
73.1
42.3
68.1
41.1
23.8
49.4
38.1
55.6
30.7
27.3
29.9
49.3
77.4
43.3
39.6
66.5
60.7
65.3
46.3
52.6
42.5
44.9
58.8
50.5
52.7
53.6
56.4
42.9

RGLE Trabajo

385141

29.5

20.0

68.3

11.8

0.8

27.9

25.2

18.0

17.7

10.3

RGLE MP3/Celular

55526

4.3

17.1

69.4

13.5

11.7

39.2

23.1

15.8

6.9

3.2

41.9

58.1

RGLE Otros

112356

8.6

18.7

65.5

15.8

17.6

29.9

20.0

12.6

11.8

8.1

38.3

61.7

SD = Sin Dato para el agrupamiento de Lunes a Domingo

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

56.8

43.2

AGRUPAMIENTO 00 A 24 HRS. - LUNES A VIERNES


RATING*, AUDIENCIA Y PERFIL (% EN LA FILA)
Perfiles
NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX32 Mundo
CX36 Centenario
CX38 E del Sur
CX40 Fenix
CX42 C.de Mvdo
CX44 AM Libre
CX46 America
CX48 Cristal
CX58 Clarin
Otras AM
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 E. del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de la Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto

Audien
cia
24782
6522
83475
1304
27390
44346
13043
59998
116083
28695
22173
6522
11739
7826
1304
20869
2609
5217
2609
15652
2609
1304
26086
2609
3913
46955
29999
44346
37825
99127
11739
84780
125213
3913
37825
6522
3913
26086
6522
10434
130430
9130
136952
40433
69128
53476
59998
35216
49563
22173
14347
113474
392594
820405
1052570
666497
156516

Ra
ting
1.9
0.5
6.4
0.1
2.1
3.4
1
4.6
8.9
2.2
1.7
0.5
0.9
0.6
0.1
1.6
0.2
0.4
0.2
1.2
0.2
0.1
2
0.2
0.3
3.6
2.3
3.4
2.9
7.6
0.9
6.5
9.6
0.3
2.9
0.5
0.3
2
0.5
0.8
10
0.7
10.5
3.1
5.3
4.1
4.6
2.7
3.8
1.7
1.1
8.7
30.1
62.9
80.7
51.1
12

Alto
35.3
44.4
29.1
0.0
28.9
49.2
21.1
28.6
17.1
27.5
21.9
0.0
29.4
36.4
50.0
20.7
50.0
0.0
0.0
31.8
0.0
0.0
25.0
33.3
33.3
30.3
34.9
19.0
24.5
35.7
43.8
23.3
32.8
60.0
17.0
50.0
40.0
22.2
22.2
28.6
8.2
16.7
15.0
19.6
9.3
25.0
15.3
12.0
7.2
16.1
38.1
25.8
24.6
20.9
21.5
21.3
47.5

EDAD
Me
12 a 18 a 30 a 40 a 50 a
dio Bajo
17
29
39
49
59
52.9 11.8
2.9
8.8
2.9
8.8
8.8
44.4 11.1
0.0
0.0
0.0 22.2 11.1
58.1 12.8
3.4
4.3
6.0 14.5 27.4
100.0
0.0
0.0
0.0
0.0
0.0
0.0
60.5 10.5
0.0
2.6
5.3 13.2
7.9
49.2
1.6
3.2
3.2 14.3
9.5 31.7
57.9 21.1
0.0 15.8
0.0 10.5 15.8
63.1
8.3
3.6 11.9 11.9 16.7 27.4
61.6 21.3
2.4
4.9
1.8
7.3 17.1
52.5 20.0 12.5 15.0
0.0 17.5 15.0
68.8
9.4
3.1
3.1
9.4 18.8
9.4
77.8 22.2
0.0
0.0
0.0 11.1 22.2
64.7
5.9
0.0
0.0
0.0
0.0 11.8
63.6
0.0
0.0
0.0
9.1
9.1 27.3
0.0 50.0
0.0
0.0
0.0
0.0
0.0
58.6 20.7
0.0
3.4
6.9
0.0 13.8
50.0
0.0
0.0
0.0
0.0 25.0 50.0
62.5 37.5
0.0
0.0
0.0 12.5 12.5
66.7 33.3
0.0
0.0
0.0
0.0
0.0
45.5 22.7
0.0
0.0
4.5
9.1 18.2
100.0
0.0
0.0
0.0 33.3 33.3
0.0
100.0
0.0
0.0
0.0
0.0 50.0
0.0
50.0 25.0
0.0
0.0
0.0
2.8
5.6
33.3 33.3
0.0
0.0 33.3 33.3
0.0
50.0 16.7
0.0
0.0
0.0 16.7 16.7
62.1
7.6 13.6 13.6 10.6 12.1 19.7
55.8
9.3 25.6 51.2
2.3 16.3
2.3
68.3 12.7
4.8 15.9 12.7 28.6 28.6
60.4 15.1
3.8 41.5 32.1 13.2
7.5
57.1
7.1 21.4 29.3 20.7 17.1
7.9
37.5 18.8
6.3 25.0 25.0 25.0
6.3
65.8 10.8 12.5 37.5 23.3 10.0 12.5
59.3
7.9
3.4 24.3 31.6 13.6 17.5
40.0
0.0
0.0
0.0 60.0
0.0 20.0
69.8 13.2
0.0 22.6 28.3 30.2 17.0
50.0
0.0
0.0 10.0 40.0 20.0 20.0
60.0
0.0
0.0 20.0 60.0
0.0
0.0
58.3 19.4
5.6 16.7 22.2 19.4 11.1
44.4 33.3
0.0 11.1 44.4 33.3 11.1
71.4
0.0
0.0 14.3 21.4 28.6 21.4
62.8 29.0 16.4 48.6 12.0
9.8 10.4
58.3 25.0
0.0 16.7 16.7 25.0 25.0
68.9 16.1
4.1 26.9 22.8 16.6 10.9
75.0
5.4
5.4
8.9 30.4 26.8 21.4
72.2 18.6
4.1 32.0 19.6 18.6 17.5
57.9 17.1
1.3 19.7 25.0 32.9 11.8
76.5
8.2
3.5 17.6 17.6 29.4 22.4
62.0 26.0
6.0 14.0 18.0 16.0 24.0
69.6 23.2
5.8 34.8 23.2 18.8 10.1
61.3 22.6
0.0 16.1 38.7 22.6 19.4
52.4
9.5
9.5 28.6 19.0
9.5 19.0
64.2 10.1 15.1 25.2 21.4 12.6 13.8
59.1 16.3
4.9
8.0
6.7 11.1 20.3
63.3 15.9
9.5 27.6 20.7 16.5 14.3
62.0 16.5
8.4 22.0 16.9 14.9 14.7
59.8 18.9
9.7 17.2 14.2 13.4 13.9
49.8
2.7
7.2 17.2 26.2 22.2 16.7

SEXO
60 o
mas Masc
Fem
67.6
55.9
44.1
66.7
55.6
44.4
44.4
47.9
52.1
100.0
0.0 100.0
71.1
36.8
63.2
38.1
66.7
33.3
57.9
63.2
36.8
28.6
79.8
20.2
66.5
32.3
67.7
40.0
62.5
37.5
56.3
75.0
25.0
66.7
44.4
55.6
88.2
76.5
23.5
54.5
63.6
36.4
100.0
50.0
50.0
75.9
62.1
37.9
25.0
50.0
50.0
75.0
50.0
50.0
100.0
66.7
33.3
68.2
72.7
27.3
33.3
33.3
66.7
50.0
50.0
50.0
91.7
69.4
30.6
33.3
66.7
33.3
66.7
83.3
16.7
30.3
37.9
62.1
2.3
41.9
58.1
9.5
61.9
38.1
1.9
69.8
30.2
3.6
28.6
71.4
12.5
50.0
50.0
4.2
34.2
65.8
9.6
58.8
41.2
20.0
80.0
20.0
1.9
49.1
50.9
10.0
60.0
40.0
20.0
40.0
60.0
25.0
69.4
30.6
0.0
77.8
22.2
14.3
71.4
28.6
2.7
49.2
50.8
16.7
25.0
75.0
18.7
54.9
45.1
7.1
58.9
41.1
8.2
34.0
66.0
9.2
39.5
60.5
9.4
32.9
67.1
22.0
52.0
48.0
7.2
50.7
49.3
3.2
61.3
38.7
14.3
61.9
38.1
11.9
43.4
56.6
49.1
49.6
50.4
11.4
47.3
52.7
23.1
46.4
53.6
31.6
43.1
56.9
10.4
57.0
43.0

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

RGLE Trabajo
RGLE MP3/Celular
RGLE Otros

431723
62606
116083

33.1
4.8
8.9

19.9
14.8
20.1

68.6
70.5
64.6

11.5
14.8
15.2

1.0
10.2
17.1

28.1
37.5
29.3

24.5
27.3
20.7

18.1
17.0
13.4

17.9
4.5
11.6

10.4
3.4
7.9

56.9
44.3
35.4

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

43.1
55.7
64.6

AGRUPAMIENTO 00 A 24 HRS. - SABADO Y DOMINGO


RATING*, AUDIENCIA Y PERFIL (% EN LA FILA)
Perfiles
NSE
HORA
CX4 Rural
CX6 Clasica
CX8 Sarandi
CX10 Continente
CX12 Oriental
CX14 El Espectador
CX16 Carve
CX18 Sport 890
CX20 Montecarlo
CX22 Universal
CX24 Radio 1010 AM
CX26 Radio Uruguay
CX28 Imparcial
CX30 Nacional
CX36 Centenario
CX40 Fenix
CX44 AM Libre
CX48 Cristal
CX58 Clarin
Zapping AM
AM Sin Identificar
88.3 Lacosta
90.3 Oldies
91.1 Radio Futura
91.9 Disney
92.5 Concierto Urbana
93.1 Inolvidable
93.9 Oceano
94.7 E. del Sur
95.5 Del Plata
96.3 Alfa
97.1 Babel
97.9 M24
98.7 Diamante
99.5 Del Sol
100.3 Aire
101.3 Voz de la Esperanza
101.9 Azul
102.9 Total
103.7 Latina
104.3 Radiocero
104.9 Metropolis
105.9 Galaxia
106.7 La Ley
Otras FM
Zapping FM
FM Sin Identificar
Sub Total AM
Sub Total FM
Rating Gral
RGLE Hogar
RGLE Auto
RGLE Trabajo
RGLE MP3/Celular
RGLE Otros

Audien
cia
11739
2609
57389
2609
22173
35216
13043
45651
127821
43042
22173
2609
7826
6522
13043
5217
10434
2609
28695
2609
41738
26086
46955
41738
89997
13043
70432
86084
6522
32608
11739
9130
44346
5217
11739
133039
6522
65215
37825
61302
40433
49563
37825
45651
24782
20869
89997
357378
760407
987355
689975
151299
268686
37825
103040

Ra
ting
0.9
0.2
4.4
0.2
1.7
2.7
1.0
3.5
9.8
3.3
1.7
0.2
0.6
0.5
1.0
0.4
0.8
0.2
2.2
0.2
3.2
2.0
3.6
3.2
6.9
1.0
5.4
6.6
0.5
2.5
0.9
0.7
3.4
0.4
0.9
10.2
0.5
5.0
2.9
4.7
3.1
3.8
2.9
3.5
1.9
1.6
6.9
27.4
58.3
75.7
52.9
11.6
20.6
2.9
7.9

Alto
25.0
0.0
15.5
0.0
18.2
52.8
15.4
26.1
9.2
18.2
22.7
0.0
25.0
14.3
15.4
0.0
30.0
0.0
20.7
66.7
19.0
37.0
16.7
32.6
32.6
15.4
27.8
39.8
50.0
24.2
50.0
22.2
17.8
60.0
25.0
8.8
16.7
19.4
17.9
21.0
31.7
13.7
7.9
4.3
16.0
33.3
23.9
17.5
21.1
20.5
19.4
46.1
20.1
23.1
15.2

EDAD
Me
dio Bajo
75.0
0.0
100.0 0.0
65.5 19.0
66.7 33.3
68.2 13.6
41.7
5.6
53.8 30.8
67.4
6.5
62.3 28.5
68.2 13.6
72.7
4.5
66.7 33.3
75.0
0.0
57.1 28.6
61.5 23.1
100.0 0.0
50.0 20.0
100.0 0.0
44.8 34.5
33.3
0.0
64.3 16.7
48.1 14.8
64.6 18.8
58.1
9.3
65.2
2.2
53.8 30.8
63.9
8.3
54.5
5.7
16.7 33.3
69.7
6.1
50.0
0.0
55.6 22.2
64.4 17.8
40.0
0.0
66.7
8.3
63.2 27.9
66.7 16.7
62.7 17.9
64.1 17.9
64.5 14.5
46.3 22.0
70.6 15.7
63.2 28.9
63.0 32.6
56.0 28.0
52.4 14.3
64.1 12.0
62.2 20.3
62.0 16.9
61.2 18.2
58.7 21.8
51.3
2.6
67.5 12.4
66.7 10.3
67.6 17.1

12 a
17
8.3
0.0
0.0
0.0
4.5
2.8
0.0
0.0
0.0
2.3
4.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
14.3
18.5
4.2
7.0
28.3
0.0
15.3
4.5
0.0
6.1
8.3
0.0
4.4
20.0
0.0
19.9
0.0
6.0
10.3
6.5
2.4
2.0
10.5
10.9
8.0
0.0
16.3
3.0
11.1
9.1
9.8
8.4
0.4
15.4
19.0

SEXO
18 a
29
0.0
0.0
1.7
0.0
0.0
8.3
15.4
13.0
3.1
11.4
0.0
0.0
0.0
0.0
7.7
0.0
0.0
0.0
0.0
0.0
7.1
55.6
12.5
30.2
27.2
23.1
41.7
20.5
0.0
24.2
8.3
22.2
17.8
0.0
16.7
43.4
16.7
29.9
23.1
35.5
17.1
17.6
5.3
26.1
20.0
19.0
25.0
6.8
25.7
20.6
17.0
13.0
27.4
43.6
31.4

30 a 40 a
39
49
0.0
0.0
0.0 100.0
8.6
15.5
0.0
0.0
9.1
4.5
11.1 16.7
0.0
0.0
17.4 19.6
3.8
9.2
6.8
18.2
13.6 18.2
0.0
0.0
0.0
0.0
14.3 14.3
15.4
7.7
0.0
20.0
10.0
0.0
0.0
33.3
0.0
0.0
0.0
0.0
11.9 16.7
7.4
14.8
10.4 27.1
37.2 16.3
17.4 15.2
30.8 15.4
16.7
9.7
37.5 17.0
16.7 33.3
24.2 33.3
33.3 33.3
22.2
0.0
20.0 15.6
60.0
0.0
33.3 25.0
15.4
8.8
33.3 16.7
19.4 11.9
23.1 20.5
16.1 19.4
36.6 22.0
29.4 19.6
21.1 15.8
26.1 17.4
20.0 20.0
23.8 19.0
25.0
8.7
8.2
13.4
20.8 16.2
17.6 15.1
15.5 13.2
27.9 24.7
27.0 17.9
12.8 12.8
18.1 10.5

50 a 60 o
59
mas
16.7 75.0
0.0
0.0
29.3 44.8
0.0 100.0
13.6 68.2
36.1 25.0
23.1 61.5
26.1 23.9
13.8 70.0
18.2 43.2
13.6 50.0
0.0 100.0
12.5 87.5
28.6 42.9
23.1 46.2
0.0
80.0
30.0 60.0
0.0
66.7
6.9
93.1
33.3 66.7
9.5
40.5
0.0
3.7
37.5
8.3
7.0
2.3
7.6
4.3
7.7
23.1
9.7
6.9
14.8
5.7
33.3 16.7
12.1
0.0
8.3
8.3
11.1 44.4
24.4 17.8
0.0
20.0
16.7
8.3
10.3
2.2
33.3
0.0
7.5
25.4
15.4
7.7
19.4
3.2
14.6
7.3
23.5
7.8
28.9 18.4
13.0
6.5
24.0
8.0
23.8 14.3
12.0 13.0
18.1 50.4
15.7 10.4
14.8 22.8
15.2 29.4
17.5
8.4
17.2 10.2
12.8
2.6
12.4
8.6

Masc
58.3
100.0
48.3
33.3
45.5
61.1
53.8
84.8
33.8
56.8
72.7
66.7
87.5
71.4
69.2
20.0
70.0
33.3
55.2
66.7
50.0
48.1
60.4
74.4
22.8
76.9
26.4
59.1
66.7
54.5
66.7
55.6
68.9
60.0
66.7
54.4
16.7
61.2
64.1
32.3
39.0
39.2
57.9
39.1
48.0
38.1
35.9
49.3
47.4
46.3
44.7
57.1
56.6
35.9
45.7

IMUR - Instituto de Marketing del Uruguay - 915 9131 / 916 7629 - imur@imur.com.uy

Fem
41.7
0.0
51.7
66.7
54.5
38.9
46.2
15.2
66.2
43.2
27.3
33.3
12.5
28.6
30.8
80.0
30.0
66.7
44.8
33.3
50.0
51.9
39.6
25.6
77.2
23.1
73.6
40.9
33.3
45.5
33.3
44.4
31.1
40.0
33.3
45.6
83.3
38.8
35.9
67.7
61.0
60.8
42.1
60.9
52.0
61.9
64.1
50.7
52.6
53.7
55.3
42.9
43.4
64.1
54.3

You might also like