Data Governance Update

Nov, 2013

Agenda

Introduction
About Devon
OKC G&G Data Management Program
Update

Business Rules
Master Data Management
Governance Program
Standards

Conclusion

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Devon Today

Horn River

Proved reserves: 3.0 billion BOE

(42% liquids)

Q2 2012 production: 679 MBOED

Production mix:

Oil
Liquids-Rich

Deep Basin

Ferrier Corridor

22% oil
15% NGLs

Powder River

63% natural gas

Washakie

Significant midstream business

2012e operating profit: $385 million

Rockies
Oil

Cana Woodford
Granite Wash
Permian Basin

Enterprise value: $25 billion

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Dry Gas

Jackfish
Pike

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Groesbeck

Slide 4

Michigan
Utica Ohio

Mississippian
Barnett Shale
Tuscaloosa Shale
Haynesville/Bossier
Carthage

Larger than you might think

Enterprise value
In billions of U.S. dollars

CBS

General Motors

Allstate

Marriott

Best Buy

Southwest Airlines

$0

$5

$10

$15

$20

Source: Enterprise value as stated on Yahoo! Finance on Feb. 1, 2012.

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$25

$30

New Building
Started Construction
Oct 2009
50 Stories
850 feet high
1.8 million square ft

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New Building cont.

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What is the OKC G&G Data

Management Program?
The OKC G&G Data Management Program (OKC DMP) was established to enable agile business
operations by treating data as a corporate asset and providing timely, qualified, integrated and
harvested data from the rig to the Geoscientist desktop. This Program, led by the Business, is a fully
funded multi-year initiative broken into three waves consisting of more than 40 roadmap
initiatives.
This program consists of three projects.

Governance: Establish an organization that can provide policies and procedures to ensure
sustainable data management practices

Master Data Management (MDM): Establish a solution to deliver trusted and reliable
information to core G&G business processes and applications

Data Quality Management (DQM): Improve the management of data quality between business
applications to ensure that it is timely, consistent and accurate

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Why are We Doing This?

As-Is State

Why change is needed?

To-Be/ Benefit

Data Quality Uncertainty

Lack of Data Quality / Order

Can find and use critical data.

Lose Data / repurchase

Understand completeness of data

Timeliness

Accuracy

Relevance

Completeness

Business
Rules

Cant find data for look backs

Decisions from questionable data
Multiple iterations of validation, rework and review

Difficult to transfer projects between asset

Flexibility in reassigning staff and/or assets

Portability data across asset areas /teams.

teams or divisions

Leverage resources/learnings across asset teams.

Common set of business processes

No single authoritative source for G&G data.

Current tools do not support data management.

Simplify integration across applications

(e.g. Studies Database/ Barney)

Too much time spent searching for quality data

Reduce G&G data redundancy

Data is stored in unmanaged repositories

Improved data sharing automation

Governance

No cohesive Data Management capability

Governance

Excel / access

Ease to gather data for analysis / lookbacks

E-mail

Gold standard sets of data

Often easier to repurchase rather than to find it

Non-standard reference data

Inability to share data across G&G applications.

Reduce the redundancy of G&G data

Inconsistent naming standards

Duplicated information stored across applications.

Simplify integration across applications

Governance

Benefits
Overall make it easier for the business to manage data on their own

Quality: Improve the trust, consistency, relevance, and timeliness of data that is used on a daily
basis to support business decisions

Process: Establish business rules and standards to improve data flow and manage the data
lifecycle

Standards: Improve data consistency and sharing across applications and data stores

Availability: Establish an integrated system that delivers reliable information and single source of
truth to support master data management

Governance: Institute better overall data management process, procedures, and policies to
adhere to business and data quality rules

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The Vision

Enabling agile business operations by treating data as a

corporate asset and providing timely, qualified, integrated and
harvested data from the rig to the Geoscientist desktop
Daily Rig Data Process

Data
DataCleanse
Cleanse
&&Load
Load

Interpretation

Project
Management
Governance

Gold Record Process

Profile
Standardize
Conform
Correct
Enrich

External
Well &
Rig Data

Promote Best Attributes

Well
Well&&File
FileMaster
Master

Interpretation

Gold Record Process

Governance

Profile
Standardize
Conform
Correct
Enrich

Interpretation

External
Well &
Rig Data

Promote Best Attributes

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Well
Well&&File
FileMaster
Master

Interpretation

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Roadmap
2011

Structured Data

Well Master

Interpretation PM
Data Quality
Management
Standards
Application
Development
Work Flow

Unstructured Data

Business Rules
Naming Conventions
File Automation

Work Flow
Taxonomy

Cross Functional

Business Process
Governance
Application Transition
Daily Rig Data

= Wave 1
= Wave 2
= Wave 3
= Enterprise Initiatives

2012

2013+ong Term

Waves

Future

Wave 1

Foundation
Focus

Innovation

Wave 2

Implementation
Increased
Functionality

Wave 3

Fixing
Finishing Well
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Where are we going? What do we need to

accomplish?
How do we build a foundation that we can grow
on over the next 3+ years?
What does the end state look like?

New Ideas, New Technology, New Process

Implement designs from Wave 1, new

technology & processes.
New Data Types, Better Data Quality
Management & Reporting, Better Tools with
more capability
Correcting anything from Wave 1 or 2 that
wasnt implemented as well as it shouldve
been.
Completing the roadmap
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Business Rules

Over 150 running business rules

Results in a Data Quality Mart

Created a SpotFire Dashboard

Reporting

Drilling down to most important issues

Engineering Data Management group has started making and using business rules to clean up
data

Using generic business rule applications and moving away from industry specific data quality
applications

Sending monitoring emails for minimum required content in our Geoscience Database to
Geotechs

Monitors content according to the well lifecycle

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Master Data Management

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Master Data Management

Its possible to setup an Enterprise MDM system that

compliments the other domain data management systems within
your organization. Including other MDM systems.
Enterprise MDM

Geoscience MDM

Primary purpose is to manage well

identity across internal databases

Primary purpose is to be the authoritative

well repository for G&G

Only contains wells that are shared across

Devon systems

Contains all wells needed for exploration

Does not import 3rd party information

Imports 3rd party information

Does not have CRS capability

Has CRS capability

Carries only well header attributes that

are shared across internal systems

Carries all well attributes

Secondary System of Record. No authoring

allowed.

Geoscience System of Record. Authoring

required.

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Governance

Since establishing a Governance Program for Geosciences

Engineering created a Governance Council (B.U.D.S.)

A Data Domain Council was created to govern data across all disciplines

Business and IT are working together better than they have in the past 7 years.

Well defined roles & responsibilities

Trusted environment

Good processes and procedures in place to establish standards

Management recognition of the importance of Data Management

Creating a Data Specialist role & professional career path

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Standards

Successfully implemented What is a Well in our Enterprise MDM.

Assign a Devon Unique Well Identifier (DUWI) at all 3 levels

Standardized on PPDM 3.8

Geoscience Database

Enterprise MDM

Business Intelligence Data Warehouse

Used PPDM Well Status & Classifications

Standardizing Well Header attributes across key Devon Systems

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End

Questions?

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