Professional Documents
Culture Documents
: 2250-0758
International Journal of Engineering and Management Research
Available at: www.ijemr.net
Page Number: 1-8
ABSTRACT
Brand image is a common place in a consumer
behavior research. Numerous studies of brand image has
reported, the phrase has been widely used in variety of
technical and casual applications, and practiceners and
academicians like have embraced the concept as the
embodiment of the abstract reality that people buy products
or brands something other than their physical attributes and
functions. This paper examines the consumer preference
towards brand image of Nandini milk products, socio
economic factors are used collect the data from the
respondents and conduct this study. The findings and
suggestions of the study we conclude that Nandini brand has
good image in milk products and services they have to use
more promotional strategies to develop strong brand image
I. INTRODUCTION
MEANING OF BRAND IMAGE
Brand image is the current view of the customers
about a brand. It can be defined as a unique bundle of
associations within the minds of target customers. It
signifies what the brand presently stands for. It is a set of
beliefs held about a specific brand. In short, it is nothing
but the consumers perception about the product. It is the
manner in which a specific brand is positioned in the
market. Brand image conveys emotional value and not just
a mental image. Brand image is nothing but an
organizations character. It is an accumulation of contact
and observation by people external to an organization. It
should highlight an organizations mission and vision to
all. The main elements of positive brand image are- unique
logo reflecting organizations image, slogan describing
organizations business in brief and brand identifier
supporting the key values.
II.
REVIEW OF LITARATURE
III.
1.
2.
3.
RESEARCH OBJECTIVES
IV.
RESEARCH METHODOLOGY
V.
TOWARDS
NANDINI
MILK
From
the
table 17, out of 100 respondents 94 % of the sample
respondents would recommend Nandini milk products to
others, 6 sample respondents dont recommend to others. It
is evident that most of the respondents are recommending
to other to use Nandini milk products and services.
VI.
OPINION ABOUT
MILK PRODUCTS
NANDINI
VII.
14.
IX.
SUGGESTIONS
1.
From
the
table 19, out of 100 respondents, 82 sample respondents
(82%) feel that Nandini products are best than other brands
of milk, 18 sample respondents (18%) are happy with
Nandini milk products. It is evident that most of the
respondents are feel that Nandini products are best than
other products.
VIII.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
FINDINGS
X.
CONCLUSION
REFERENCES
[1] Hur, Yoonkyung (Katie) Adler, Howard (2011),
Journal of Foodservice Business Research; Oct- Vol. 14
Issue 4, p334-359, 26p, 2 Diagrams, 5 Charts.
[2] Achouri, Mohamed Ali Bouslama, Nji (2010), IBIMA
Business Review; p1-16, 16p
[3] Dalli, Daniele Romani, Simona Gistri, Giacomo,
Advances in Consumer Research; 2006, Vol. 33 Issue 1,
p87-95, 9p, 4 Color Photographs
[4] Hankinson, Graham, Journal of Vacation Marketing
(2004), Vol. 10 Issue 2, p109-121, 13p, 1 Black and White
Photograph, 1 Diagram, 2 Charts 5.Poiesz, Theo B.C,
1.
2.
3.
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