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Meanwhile,
the
Philippines
won
6th
place
under
the
Category
Asia/Australia/Oceania of the 16th Best Exhibitor Awards. Rising from the 9th place in
2015, the Philippine Pavilion was styled according to a nature-inspired design. The
essence is interpreted as a modern, graphical representation of soaring trees in
transparent layers accompanied by artisanal furnishing and lighting fixtures display by the
creative team of Pavilion designer Budji Layug and architect Royal Pineda of
BUDJI+ROYAL Architecture+Design, Kenneth Cobonpue, Maricris Brias of Tadeco and
Celia Jiao of Schema.
To be chosen among 11,000 exhibitor booths is an enormous feat. This speaks
highly of the creative team and the Tourism Promotions Board (TPB) led by Chief
Operating Officer Domingo Ramon C. Enerio III, who oversaw the selection of the team
and perfect execution of the vision. With this award, the country sustains its image as a
veritable source of talents, quality products and business solutions, particularly in the
creative industry, the Undersecretary said.
ITB is known as the worlds largest travel fair and foremost business platform for
global touristic offers. There were about 11,000 exhibitors and a total of 196,000 visitors.
Participants include hotels, tourist boards, tour operators, system providers, airlines and
car rental companies.
###
CONTACT:
Jazmin C. Esguerra
Director, Media and Communications Service
+63 2 459-5200 local 308
Email Address: jcesguerra@tourism.gov.ph
PHOTOS:
Visit ASEAN@50 pre-launch at the ITB with tourism ministers and other officials
of the ten member countries.
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