CARAT MEDIA WEEKLY NEWSLETTER

No. 832

 Media Report

Flicker /Aleksandar Lazovski

2014187

201435

220
200
180
160
140
120
100
80
60
40
20
0

4% 2%

4%

2012

2013

2014

VS.

6%

(
......)

(2015/05/11)

2014

2011

160,000

12.55%

140,000

2011

2012-2015()

120,000

80,000

60,000

2011~2014

40,000

201162.25%

20,000
-

2012

2013

20142015
3%

16%

6%

6%

100,000

201473.83%

4%

36%

%
2012
90,269 92%
1,592 2%
3,890 4%
175 0%
1,733 2%
97,658 100%

%
2013
117,590 89%
1,360 1%
3,388 3%
679 1%
9,491 7%
132,508 100%

XPRNKantar Worldpanel (2013/12/11)

2014

2015

%
2014
126,108 92%
2,396 2%
4,648 3%
517 0%
4,133 3%
137,802 100%

%
2015
116,686 90%
2,092 2%
5,125 4%
2,972 2%
2,666 2%
129,541 100%

2015
2012-20155-620157-8
201525%

2012-2015
30,000
25,000
20,000
15,000
10,000
5,000
-

1
2012 2,151
2013 541
2014 6,102
2015 1,772

862

1,820

2,173

2,854

10

11

12

11,699 14,068 23,973 19,517 16,879

2,892

1,697

658

1,441

18,203 26,946 24,972 17,113 19,241

6,586

6,589

4,828

2,462

4,929

11,406 20,446 20,014 22,294 16,401 10,364 16,742

2,806

2,150

4,148

3,233

10,085

6,412

5,622

6,452

9,253

12,435 17,600 24,233 26,051

6,394

2012-2015//
35

7-9

6-8

30
25
20

XPRN

()

()

104 11

104 9

104 10

104 8

104 7

104 6

104 5

104 4

104 3

104 2

104 1

103 12

103 11

103 9

103 10

103 8

103 7

103 6

103 5

103 4

103 3

103 2

103 1

102 12

102 11

102 9

()

102 10

102 8

102 7

102 6

102 5

102 4

102 3

102 2

102 1

101 12

101 11

101 9

101 10

101 8

101 7

101 6

101 5

101 4

101 3

15
101 2

2015

2015
Google20158

201510
8-10
8/8

2012-2015
30,000
25,000
20,000
15,000
10,000
5,000
-

9/28

1
2012 2,151
2013 541
2014 6,102
2015 1,772

862

1,820

2,173

2,854

10

11

12

11,699 14,068 23,973 19,517 16,879

2,892

1,697

658

1,441

18,203 26,946 24,972 17,113 19,241

6,586

6,589

4,828

2,462

4,929

11,406 20,446 20,014 22,294 16,401 10,364 16,742

2,806

2,150

4,148

3,233

10,085

6,412

5,622

6,452

9,253

12,435 17,600 24,233 26,051

Google Trends

XPRN Google Trends

6,394

20142015()

50
201229%201553%

*50

eska
evian
Hasbo1400
UNI water

Light

twist water

PH9.0

water in a box
FIN
iON Water
FIN
()
()
(%)

XPRN

2012
O

2013
O
O

O
O
O
O
O
O

O
O
O
O
O

O
O
O

O
O
O

O
O

O
O

O
O
O

O
O
O
O

2014

2015
O
O
O
O

O
O
O
O

O
O

O
O

4
14
29%

5
14
36%

6
14
43%

O
O
O
O
O
8
15
53%

googleYouTube

Hint Water

Vitaminwater
130

Hint Water 20145,000

mechef

/The Wall Street Journal(2014/02/19)A Day Magazine(2015/12/15)Google

+=News Bottle

Newspaper + Water BottleNews Bottle

31

News Bottle
3,000

News Bottle

/(2015/08/14)(2015/05/18)

Euromonitor20157993

GEX

/(2015/10/23)http://www.p-crystal.jp/aqtia.html

......

carat.weekly@carat.com

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