#Gec2016

#GEC2016
@GECGLOBAL
GEC.CO
#GEC2016 | @GECGLOBAL | GEC.
CO
Bill Aulet
Managing Director, Martin Trust Center for MIT Entrepreneurship & Author of
Disciplined Entrepreneurship
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Purpose of this Presentation

We are all interested in entrepreneurship
The world needs entrepreneurs more than ever before
To have more entrepreneurs, we need to educate/train more

and higher quality
We can do better
How we can improve entrepreneurship education
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What Is Entrepreneurship?

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Definition of Innovation
Innovation = Invention*Commercialization

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What Is Entrepreneurship?
Innovation
* Technology
essentials
* Knowledge of
science &
engineering
* Skills to develop
Entrepreneurship
* Business
essentials
* Venture
engineering
* Knowledge to
frame decisions
* Skills to build
* Skills to start
* Skills to grow

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Past
1. Practitioner or Academic
2. Little differentiation between types of entrepreneurship
3. Demand was relatively small & field was seen as a niche
(orphan?)
4. Not perceived as a worthy academic pursuit
5. Can it be taught? Should it be taught?

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Present
Being an entrepreneur
is the new cool thing.
As a result,
demand for
entrepreneurship
is blowing up!

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Present
1.
2.
3.
4.
5.
Demand sky rockets

Overflows from academic institutions
Gap filled predominantly with practitioners
Shortage of academics
Coming crisis in entrepreneurship education (Sept 2013)

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Most Fundamental Questions for

Entrepreneurship Education
1. Why
2. Can
3. How
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Crisis in Entrepreneurial Education

Demand
Storytelling
Supply of
quality
Time
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Importance of Spirit

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Successful Entrepreneurship
Spirit + Skills
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Successful Entrepreneurship =
+
Spirit
Skills
of a pirate
of a Navy Seal

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Future
1. Serious academic and professional field
2. Rigorous but practical
3. New type of product
a)
b)
c)
d)
Segmentation of market
Dynamic system to adjust
Value-based as opposed to Credential-centric
JIT delivery model
4. Need to differentiate from private models

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15
Process
Segmentation
Personas
Start with market segmentation to identify different types of students in classes today
Real representative examples (MIT)

Significant shift in demand
Needs
Identify needs by persona

Note common areas as well
Design
Modular for flexibility & customization, as well as rigor & quality

What is our current set of offerings?
Delivery
Action
Multiple mechanisms for delivery

Giving options to customers (students)
Research best practices

Identify gaps and areas of weakness Remediation plans developed & implemented

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Example: Target Customer Definition

& Segmentation for MIT
MIT students
Undergraduate (UG)
Graduate Student MBAs (MBA)
Graduate Student other Masters or PhD (Grad)
Post Doctoral Student* (PostDoc)
Any of the five schools at MIT

We will further distinguish between all of these categories of
students by their interests using the persona methodology
Again, we focus on IDE not SME entrepreneurship
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17
Market Segmentation: Personas

Exploratory/
Curious
Ready-to-Go
Entrepreneurshi
p Amplifier
Corporate
Entrepreneur
Chomping at the bit &

just wants help to get
going has idea, tech
&/or core of team
Interested in
understanding enough to
successfully promote in
their org (e.g., gov, corp,
family business) but is not
the entrepreneur
Wants to be an
entrepreneur in a large
organization
Wants specific skills and Interested in all steps in

lots of them, very
some depth but even
quickly; less on the
more interested in
upfront things
strategy, policy and
emphasized for the
economic impact of the
curious persona;
field. Will want to have
wants the deep,
the experience of being an
immersive experience
entrepreneur so can
of being an
empathize but more
on B
herA L | interested
# G E C 2 0 1 6 | @entrepreneur
GECGLO
G E C . in the process
idea/technology
than the idea or team
Wants depth in
executing the process
so comfortable doing it
again but less tied to
the idea or team; more
interested in
organizational issues
and environment
issues
Description
of Persona
Interested but has no

driving idea or team; is in
exploratory mode; starts
here but will migrate to
another state or out of
entrepreneurship
Needs at a
High Level
Need info on career

choice, soft skills,
ideation, team building
and then some first-hand
experience to get a
sense of the process
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18
Aggregate Needs Assessment: Business Essentials*
* - An open framework built for constant refinement

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General Road Map for Needs of Curious Entrep*

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General Road Map for Ready To Go Entrep*

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General Road Map for Entrepreneurship Amplifier*

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General Road Map for Corporate Entrep*

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Fulfillment Mechanisms
1. Residential Classes (Full Semester, Half Semester, Short
Classes)
2. Online Classes (e.g., edX/MITx/OpenCourseWare)
3. Lecture Series and/or Workshops (SnackPacks)
4. Extra or Co-Curricular Clubs/Activities (e.g.,
Competitions, Hackathons)
5. Resources Page (Supplementary materials, e.g., blog posts,
podcasts, video or other materials)
6. Advisory Network (Specialists, Coaches, Mentors)

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Full Suite of Offerings Within Each Tile

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Most Fundamental Questions for

Entrepreneurship Education
1. Why
2. Can
3. How
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26

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27
How
How should entrepreneurship be
taught?
1. Open (common language & best tools)

2. Systems Approach (integrated & prescriptive)
3. Rigorous but Practical (mens et manus)
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28
Student Personas

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29
Comprehensive Curriculum Tile Approach

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30
How 24 Steps Was Put Together

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31

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32

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33

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34

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35

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36

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37

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38
Action
Entrepreneurship Educators Forum

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The mission: Improve entrepreneurship education,

and make it more rigorous and professional
How?
An open-source, collaborative platform for curated high quality

entrepreneurship teaching materials
A community to discuss challenges, share best practices and drive innovation
in entrepreneurship education
Guidance and support from an advisory council leaders of entrepreneurship
education in top institutions
What?
An online platform (MVP launched @ www.eef.io)

The MIT entrepreneurship programming roadmap as a base to get going
A series of webinars focusing on the tiles in the framework, recorded and
available on the website often including syllabi and other teaching materials
All free and open to all
CO
Michal Gilon-Yanai
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41
Future
1. Serious academic and professional field
2. Rigorous but practical
3. New type of product
a)
b)
c)
d)
Segmentation of market
Dynamic system to adjust
Value-based as opposed to Credential-centric
JIT delivery model
4. Need to differentiate from private models

CO
42
What Differentiates Us?

We help create entrepreneurs not
companies.

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43
What We Are Not

o Economic development organizations
o It is a by product but not the focus
o This makes us unique in an entrepreneurial ecosystem and we should
be proud and steadfast in our commitment to our mission and role

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44
More Info
The Book
Progress Dashboard
www.disciplinedentrepreneurship.com

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www.detoolbox.com
45
Also Available in Spanish

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Free* Online Courses

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47
Other Relevant Material I

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Other Relevant Material II

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End
Questions?
Twitter: @billaulet
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51
Appendices

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52
Story of Reo, Rita, Natalie, Chuan & Gavin

Start IAP
Jan 2015
15.390
Feb May 2015
GFSA
June Aug
2015
Sumo Logic
IDEO
BCG
GSD
Sept Jan
2015
TA
6.93
3
PowderWave
Hacking Arts
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Key Take Aways

Entrepreneurship can be taught and it is effectively with a good
process
The students appreciate there is value in a rigorous/disciplined
process for entrepreneurship it is not just magic and mentorship
Entrepreneurs and companies evolve over time in a Darwinian
manner fluid teams are essential to optimize the learning process
(as well as success)
By the way, note the diversity in the teams!

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54
Designing Team Building Check Points on the Entrepreneurship

Education Ramp
Key Points to Form/Reform Team:
V1, V2, V3, V4,
Inspiration,
Idea,
Technology
Validation
Classroom
ExtraCurricular

CO
Accelerator
#GEC2016
@GECGLOBAL
GEC.CO
CO

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Purpose of this Presentation

To have more entrepreneurs, we need to educate/train more

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

Demand sky rockets

#GEC2016 | @GECGLOBAL | GEC.

Most Fundamental Questions for

Crisis in Entrepreneurial Education

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

4. Need to differentiate from private models

Real representative examples (MIT)

Identify needs by persona

Modular for flexibility & customization, as well as rigor & quality

Multiple mechanisms for delivery

Research best practices

#GEC2016 | @GECGLOBAL | GEC.

Example: Target Customer Definition

Any of the five schools at MIT

Market Segmentation: Personas

Chomping at the bit &

Wants specific skills and Interested in all steps in

Interested but has no

Need info on career

Aggregate Needs Assessment: Business Essentials*

* - An open framework built for constant refinement

General Road Map for Needs of Curious Entrep*

* - An open framework built for constant refinement

General Road Map for Ready To Go Entrep*

* - An open framework built for constant refinement

General Road Map for Entrepreneurship Amplifier*

* - An open framework built for constant refinement

General Road Map for Corporate Entrep*

* - An open framework built for constant refinement

#GEC2016 | @GECGLOBAL | GEC.

Full Suite of Offerings Within Each Tile

* - An open framework built for constant refinement

Most Fundamental Questions for

#GEC2016 | @GECGLOBAL | GEC.

1. Open (common language & best tools)

#GEC2016 | @GECGLOBAL | GEC.

Comprehensive Curriculum Tile Approach

* - An open framework built for constant refinement

How 24 Steps Was Put Together

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

#GEC2016 | @GECGLOBAL | GEC.

The mission: Improve entrepreneurship education,

An open-source, collaborative platform for curated high quality

An online platform (MVP launched @ www.eef.io)

4. Need to differentiate from private models

What Differentiates Us?