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AUTOMOTIVE

TRAINING
SALES & SERVICE

WAGONS TRAINING
Wagons is a global leader in blended learning solutions. For nearly a decade, our automotive experts have
designed, delivered and managed tailored learning solutions across thousands of locations, all over India.
To date, we have delivered thousands of hours of training including product launch training for multiple
automotive introductions to the worlds most successful organizations. The end result, time and again? Shortterm sales, long-term customer loyalty and dealership profitability. In other words: Everything you need to shift
your business into the next gear.
Wagons works with you to analyze, implement and track learning solutions aligned perfectly with your
business needs. From product launches to parts and service training to sales and after-sales training, we leverage
the most advanced learning technologies to engage employees and inspire customers to be passionate about your
brand. Thats excellent news for your bottom line.
Product Launch Training
Wagons takes a phased approach to new product training that builds and sustains excitement to ensure successful
product launches. Our programs are based on a thorough understanding of your business objectives, and backed
by creativity and best practices that effectively support your sales and service teams.
Service Training
Wagons creates, delivers and administers both technical and non-technical automotive retail training programs.
With learning solutions enabled by highly sophisticated vehicle technology including dynamic 3D animated
simulations we enable technicians across the globe to diagnose complex technical vehicle components.
Sales and After-Sales Training
Leveraging years of expertise, Wagons helps automotive leaders reinvent the way they deliver sales and after-sales
training across their enterprise. Through a sales process map; research and assessment; curriculum and gap
analysis; and sales management training, our learning solutions maximize your sales potential.

CERTAIN ABOUT
BEING ASSOCIATED
WITH THE MOST
INFALLIBLE
BRAND?

WAGONS TRAINING
Training is an important thread in the transformation and performance management strategy of all
companies. It however has remained under emphasized area till recently. Organizations are exploring and
experimenting to figure out the right approach for retail training. Wagons, a pioneer in the field has successfully
implemented many of its proprietary frameworks & tools for effective and sustainable people development. Our
domain expertise and technical knowledge give us a clear edge over the providers of generic training companies
Technical and Non technical training for dealership personnel in the areas of sales, after sales, parts, used cars,
accessory business etc.
Training courses for OEM channel management and field operations teams.
Certification methodologies developed in line with global best practices in automotive retail
Proprietary assessment and profiling tools.
Training Need Assessment and Competency Mapping.
Content Development and Knowledge Management Solutions.

TRAINING MODULES
Vehicles Covered : 2W, 3W, Cars, Commercial, Tractors, Construction
Equipment

Automobile Basics (All Aggregates) Technical Training


Vehicle Commercial Selling Skills, Sales Process & FAB
Auto Finance With Balance Sheet Analysis
Motor Insurance
The art of selling & Business Development
Soft Skills And Personality Development
Attitudinal Training
Corporate Etiquettes
Personal Productivity & Process Competency Development ( Using
Cutting Edge Technologies Like Six Sigma, NLP & Other Advanced
Behavioral Skills)
Supervisory Skills
Micro Monitoring & Business Tracking
Vehicle Feature Based Selling & The Professional Selling Process
Effective Presentation Skills & Maintaining Customer Satisfaction
Sales Manager's Role In The Dealership
Financial Institutions & Their Requirements
Sales & Dealership Profitability
Stock Ageing & Model Wise Focus
Understanding Reports And Reporting on systems
Basic Computer Knowledge
Planning & Implementation
Cash Handling
Bank & NBFC Relationship Building
Vehicle Servicing
Dealership Accounting

AUTOMOTIVE LEARNING SOLUTIONS (OEM & DEALERSHIPS)


Unlike the world markets, Automobile segment in India is witnessing healthy growth. New products are being introduced in
almost all the automobile categories across commercial and non commercial segments. With the growth of automobile companies the
ancillary and allied companies too are witnessing growth.
Managing growth necessitates skilled manpower. Wagons Learning partners almost all the key automobile, ancillary and allied
companies to fulfill the manpower development needs of the segment. From product training to interpersonal skills, from training dealer
sales force to companies direct sales force, from grooming leaders to team building, from sales training to customer retention training
Wagons Learning has offered these and many other training solutions to the Automobile companies and the ancillary units, to fuel their
growth.

OUR PRODUCTS AND SERVICES INCLUDE:


Training Need Analysis (TNA)
Training content development & design
Classroom material development (ILT) and e-learning
(WBT, Mobile, Virtual Classroom or Video on Demand)
Training delivery (workshops & drive activities)
Learning management systems
Training administration
Training evaluation
Train the Trainer (TTT) capabilities

With a wide geographical presence, Wagons Learning has undertaken interventions and
performance enhancement in the following functions :

1.

Sales
Product launches
Mystery shopping
Manpower profiling at dealerships
Dipsticks
Adopting 'model' dealerships
Interventions for Company personnel
On the job training
Special Project Interventions
Implementation of processes
Business simulations
Skill contests
Technical Product Trainings
SOP/ SSI Implementation

2.

Service
After Sales service process implementation
CRM based interventions
Tele calling projects with assessments
Interventions for service advisors and service managers
SOP/ CSI implementation
On-the-job' facilitation projects

3.

Spare Parts
Field distributors
Implementation of Norms

4.

Organizational Engagement
Induction for all new joinees
Regular interventions for each employee
Creation of a training path with integration with the employees role
Experiential Training
Identification with the organization brand and culture

Wagons Learning's solutions for the auto and ancillary industry include :
Profiling for Sales and Service Personnel
Product Training
Post Training Facilitation
Sales Management Processes
Customer Service Skills
Customized Solutions for the Dealer Owners - Business Enterprise Management
CD based and Web based solutions to reinforce the classroom sessions
Process Improvement through Benchmarking
Vision and Strategy Deployment

Wagons service the following segments within


the auto industry :
2 wheelers
Passenger car vehicles
3 wheelers
Tractor Industry
Tyre Industry
Auto ancillaries
Commercial Vehicles
Construction equipments
Lubricants
Oil & Gas
Auto Finance & insurance

KNOWLEDGE, SKILL & ATTITUDE


A)

Knowledge Based Programs :


1. Product Trainings
2. Process Trainings
3. Functional Trainings
4. Company Induction
5. Domain Training
6. System Training

B)

Skill Based Programs


Customer Service
Selling Skills
Presentation Skills
Communication Skills
Interviewing Skills
Public Speaking

LEARN

Telephone Etiquettes
Business Etiquettes
Time Management
Negotiation Skills
Key Account Management
Channel Management
Supervisory Skills

IDEA

Business English & Business Writing skills


Business Communication
Performance Management
Analytical Thinking
Creative Thinking
Strategic Business Planning
Train the Trainer
Problem Solving
Decision Making
Coaching & Mentoring

EDUCATION

C) Behavioral / Attitudinal Based Programs


Leadership Effectiveness
Personal Effectiveness
Managerial Effectiveness
Team Effectiveness
Stress Management
Work Life Balance
Women Empowerment
Change Management
Personality Development
Supervisory skills

Outbound Training
The success of outbound training can be attributed to the fact that it uses adult learning principles. Outbound training companies focus on And
ragogy (adult learning) which emphasizes the value of the process of learning. It uses approaches to learning that are interactive, problem-based and
collaborative rather than moralistic. It also accentuates more equivalence between the trainer and the participants.
Burma Bridge
Flying Fox
Mowgli Walk
Beam Balancing
Rope Balancing
River Crossing
Rock Climbing
Rappelling
Nature Treks
Bird Watching
Commando Crawling & more

Dealership Audits :
Wagons is the leading dealership audit provider for the automotive sector.
We deliver monthly quarterly & annual audits.
We provide several different dealership audit services :
Dealership compliance audits
Facility Standards Audits
Car showroom Audits
New Dealership applicants
Service centre applicants
Demonstrator Audits
Mystery shopping

Assessment Centre and Development Centre (ACDC)


AC is an integrated standardized process in which a series of exercises are used to assess people on pre-defined parameters. These pre-defined
parameters define job success in a given organizational context. Most of the exercises are simulation of job activities/work challenges that the
candidate is expected to perform in the next level role/job.
An Assessment Centre is best used as a process to discover talent, select new employees or identify promotion-ready candidates amongst
current employees.
A Development Centre looks to transform your talent, identifying potential and establishing individual objectives relating to
development needs.

Assessment centre criteria :


Job Analysis
Predefined competencies
Behavioral classification
Assessment techniques
Simulations
Observations
Observers
Recording Behavior
Reports
Data Integration

Technology based learning solutions


Technology is changing all the time in both the automotive and learning technologies industries. While you focus on making your
vehicles the best they can be, Wagons will take care of getting the learning right. Whether this is product knowledge training, induction
training for new dealership employees or complex technical training our dedicated automotive team will be able to help you drive learning
transformation for real business results.
Wagons works with all areas of the automotive sector to improve technical understanding, customer service and leadership skills. We
have the breadth and depth of knowledge to identify the right learning approach and technology based on your organisation's unique
requirements for automotive training. We will work closely with your L&D team to craft a learning architecture which will boost learner
engagement, which will ultimately result in an improved customer experience.

MOBILE LEARNING
Using tablet devices during the sales process improves the customer
experience. WAGONS creates fully branded, highly engaging mobile tools for use
with customers, helping them get to know your products better than ever before.
We can design support tools, vehicle presentation apps and event apps to work as
just-in-time performance support to enhance the overall customer experience
across your global dealerships.

SIMULATIONS
WAGONS can create sophisticated simulations to give your technical staff
the in-depth knowledge they need of system interactions and faults. Hard-todemonstrate concepts are simplified with 3D models, animations and augmented
reality for the most comprehensive technical training. We are also able to create
complex business simulations to give your managers and sales staff a feel for
running a dealership and provide practice and repetition of new skills in a risk-free
environment.

E-LEARNING
Multi-device e-learning is a fantastic way to deliver large volumes of
content quickly and cost-effectively. It's a speedy way to deliver learning about
everything from the technical aspects of your vehicles to customer service training
and brand awareness. WAGONS's innovative approach to automotive e-learning
means we can create courses for tablets, smartphones and PCs, making the most of
new and existing technologies for the maximum impact.

CORPORATE TRAINING
SALES TRAINING PROGRAMS
1.

New Dealership formation & Induction Program


Monitoring the dealer infrastructure work in progress
Completing the setup as per Company/OEM requirements
Forming the Manpower/team for each department like Sales, Counter sales, Reception,
HR, Accounts, Technicians, Service advisors, Spare part managers, Works Managers,
AGM, GM & other office staff.
Hierarchy/organization structure formation
Induction training on product, process, people development for Sales & Service team
Sales improvement techniques & generating profit
Customer Service, spare part sales & revenue generation
Implementation of systems & process
CRM DMS training & implementation
Supporting & managing inauguration of dealers
Monthly training & evaluation for improvement
Hand holding all the departments for effective implementation for a span of one year

2.

Existing Dealership - New Sales Executive/Manager Induction


Training Program
Basic auto knowledge & Auto aggregate knowledge
Product knowledge & Technical comparison
Product sales pitch : importance & usefulness of each product attribute relevant to the
pitch and Categories of customers Counter competition pitch
Objection handling techniques
Sales talk (delivery), soft skills ( body language/etiquettes), selling skills, tele - skills etc
Standard vehicle demonstration talk
EMI calculation
Finance documentation and Leveraging NBFC, Banks & Rural Banks
Enquiry generation (ways)
Promotional activities how to do. Do's n don'ts in promotional activity
Application based sales pitch and approach
Operating economics and sensitivity analysis
Understanding customer needs, Right customer finding, market segmentation,
application, class of customer, buying power, decision makersetc.
Penetration Tips : - Developing Relationship with opinion makers, influencers,
agents & rural etc.
RTO registration process and documentation
Interpersonal skills, self belief , professionalism
Sales process Training & implementation
Case closing techniques to improve conversion factor
Sales Kit and its importance
Leadership skills , Managing people
Target orientation , team building , negotiation skills
Customer engagement & delight
Reporting & tracking
Delivery process and importance, showroom sales
Influencing people , becoming successful and career guidance
Knowledge Sharing - experience and learning to enhance sales

CORPORATE TRAINING

3.

DEALER SALES MANAGER PROGRAM


Leadership skills, Managing people
Effective implementation of OEM systems & process and monitoring
knowledge Sharing - experience and learning to lead
Reporting & tracking
Influencing people , becoming successful
Effective Presentation Skills
Sales & dealership profitability
Stock ageing & model wise focus

4.

Auto Finance- Sales Manager/Executive Program


Loan Concept, Need & Scope for Auto financing.
Vehicle Product lines, Categories, Demand & analysis.
Competitor market study
Approved Borrower's Profile
Credit approval process & role of credit bureau
Interest rates, NPV & IRR concepts.
Balance sheet analysis & general norms for funding
Used Vehicles Understanding
Equated Monthly Installments : Basics & in detail study
Disbursement process & documentation
Cross sell penetration & tips
Sales strategy through various events, bank branches, open market channels
Auto Dealer relationship management for lead generation
Customer reference lead generation
Positive Attitude Conditioning, Context Reframing, Stimulus & Response, Kinesiology
Concept, Opinion, Belief & Conviction, Life Lead: Class, Credibility & Mega Credibility,
Traits of Good sales Person, Sales Call Preparation Pre call prep. & Post Sales Analysis,
Handshakes & Types, Time Mgt.- Fundamental Steps in managing time, Territory Planning,
Pareto Principle, corporate etiquettes, sales call preparation
Stress management, Negotiation Skills
How to become successful sales person
How to influence people
Meeting skills, Listening skills & Questioning skills

CORPORATE TRAINING

SERVICE TRAINING PROGRAMS


1.

Advanced technique of vehicle repair


(for Technicians & Works Managers)
Function
Working principles
Identification of parts
Aggregate dismantling and assembly
Minor and major repair adjustments of all aggregates
Maintenance of aggregates
Minor and major repair on compressed natural gas (CNG )
Vehicle repair as per repair time schedule
Complaint diagnosing and action plan
Measurement technique of precision instruments
Electrical & Electronics functions, complaint diagnosing & Repair
Air condition function, working principles and repair

2.

Multi Skilled Assembler (for manufacturing plant assembly team)


Function
Working principles
Identification of parts
Measurement of precision instrument
Minor and major adjustments of all aggregates
Maintenance

CORPORATE TRAINING
3.

Effective communication skill for CSI improvement


(for dealer service team)
Team work
Interpersonal skill
Corporate etiquette
Stress management
Time management
Objection handling
Effective complaint handling
Effective meeting skills
Employee motivation
Presentation skills
Conflict management

4.

Launching of New dealer service centre/workshops


1. Make available Trained man power mechanics , service advisors ,assistant workshop managers
and workshop managers
2. Infrastructure of workshop Errection of service centre with minimum cost
i.

washing pit

ii.

No of working bay's, by the study of vehicle population of area

iii.

Special tool room & warranty room

iv.

Lubrication store

v.

Spare parts ware house ,counter sales

vi.

Aggregate over haul / Engine over haul

3. Systems process & Documentation of work shop


I.

Reception

II.

Job card opening

III.

Spare part challan

IV.

Lubricant challan

V.

Closing of job card

VI.

Billing / invoice

VII. Effective implementation of data base management system


4. Training manpower for petrol, CNG and diesel operating vehicles \
i.

Running repair

ii.

Minor repair

iii.

Major repair

iv.

Aggregate over haul

v.

Engine over hauling

vi.

Vehicle testing after repair

vii.

Accident repair , paint shop

viii. Annual maintenance contract


ix.

Importance of float units to minimize the down time

5. Vehicle PDI: Better Advance Technique of repair to minimize warranty cost


6. Training and implementation of 5S & Kaizen process
7. Arranging service Campaigns at various locations for sales & service promotions
i.

Service marketing techniques to improve in flow of vehicles

ii.

Onsite service facility

iii.

Mobile service van

TEAM
Mr. Neeraj Kumar (B.E) :
Head - Behavioral Training
(Ex Asia Pacific Coach
3M India Limited)
Trained & Certified Six Sigma Black Belt
from USA & a former Lean Six Sigma
Coach for Asia Pacific Region for 3M
handling training & implementation of
Lean Six Sigma in DMAIC & DFSS
methodologies. One year of training in
QFD (Quality Function Deployment) by
Dr. John Tereninko, one of the pioneers
of this methodology in the world.
Certified Master Practitioner of NLP
from the National Federation of NeuroLinguistic Psychology USA, and a
Certified Trainer from Silva Mind
Control.

Mr. K. Vasant Pai (B.E) :


Head Training Automotive
Technical
Ex Head Training Service
Training Centre Tata Motors
An Engineer with over 35 years of
experience in the auto industry, Mr. Pai
has served the likes of BEML & TATA
MOTORS at various functions like
service, R & D & Technical training. He
has headed the team of Tata Motors
Service Training Centre (STC) for more
than a decade. Mr. Pai has not only
trained people across India but in
various other countries too. He holds
the distinction of training thousands of
candidates for effective repair &
maintenance.

Michael Rodrigues : Head Content & Delivery


(Ex Vice President Training Kotak Mahindra Bank)

Michael has over 20 years of work experience in Sales,


Leadership, L&D and Service Quality. He has a passionate
belief that people are key to success in any organisation.
Academically he is a BA graduate with Post Graduation
Diplomas in Marketing and Human Resource. He is also a
Certified PRISM (Brain Mapping) Practitioner & Belbin Team
Roles Accredited. His last corporate role was with Kotak
Mahindra Bank, where he joined them as Head Training
Retail Asset and after a stint of 6 yrs he left the organization
as Vice President L & D. During that period he was also Head
- Service Quality for a year managing Customer Service,
Training & Quality for Customer Contact Center of Kotak
Mahindra Bank.
Kalyan Sen :
Head - Learning & Development
(Ex VP Head Training ING Vysya)

Kalyan Sen has over 20 years of experience in training and


organisational development working with people of all
levels in varied organisations from front line to the top
management. With India as his base Kalyan has extensive
multicultural experience. Originally from Eureka Forbes
Sales background and grounding in quality and Sales &
Marketing, leading performance enhancement programmes
that have used challenge courses and experiential learning
as the backbone for supporting the business required change
through training and development.
Chandrasekar Pandyan :

Kunal Chakrabarti Head Skill Training


Ex Vice President - Aegon
Religare
An IIM MBA graduate with vast
experience in training, business
development, marketing & branding.
He worked in various companies like
Aviva, Aegon, Standard Chartered,
Eureka Forbes & Tata Printing in
different portfolios aimed to expand
distribution, acquisition of new
distribution partners, acquire Banks,
Brokers and large Corporate Agents.
He is a skill training expert one who
help individuals discover their unique
and innate potential in order to
empower their career towards success.

Head - Knowledge Mgt & Assessment


(Ex Director Global Learning
Intel Corporation)

He is a Management Consultant KM, Innovation & Biz


Evangelist, who led the Enterprise Innovation & Knowledge
Management Strategic Programs for Fidelity, Intel & Virtusa
Corporation across US and India. His role span cuts across
Technology Services, Business Services, Business Analytics &
Research influencing the Learning Organization promoting
the Competency - Talent - Knowledge - Innovation
Continuum. He had successfully championed `Balanced
Scorecard' - BSC based Strategic Corporate Change
Management Initiatives involving Systems, Processes and
Infrastructure to roll out Knowledge Creation, Capture,
Organization, Access, Reuse and Ideation Programs.

AUTOMOTIVE CONSULTING
Wagons Automotive sales & service Practice serves clients around the world with engagements spanning
almost every major vehicle system, assembly, channel partners and component group. Industry areas served
include automobiles, cars, bikes, construction equipment, trucks and buses, automotive distribution and retail,
automotive suppliers, machinery, mechanical and electrical components, plant construction, and other related
businesses. Weve worked with major automobile and commercial-vehicle manufacturer, and companies focused
on downstream sales and distribution.
Our people combine hands-on experience in automotive, engineering, and related disciplines, Financial
services & Banking with broad training in business management. We have deep functional expertise in nearly every
aspect of the value chainproduct development, manufacturing, purchasing, and supply, as well as branding,
distribution, and retailing.
Wagons Management Consulting helps both auto & finance businesses achieve high performance. Drawing
on our groundbreaking research and hands-on experience with high-performance businesses, Wagons delivers
insights and puts them into action. Wagons does turnkey services to make the business start its first step.
Delivering this kind of value requires a broad range of talent and capabilities across human capital, strategy
& operations and technology and importantly, aligned to the unique needs of specific sector, business and
organization.
Our clients look to us for the ability to implement the ideas we present. They expect excellent performance
that draws upon our breadth of industry and service experience. Simply put, we provide our clients with world-class
insights that generate tangible and measurable impact.

CONSULTING SERVICES
v
Analytics
v
Business

Turnkey

v
Business

Process Management

v
Change

Management

v
Customer
v
Channel
v
Finance

Relationship Management

Building & management


and Performance Management

v
International

Development

v
Manufacturing
v
Mergers,
v
Mobility

Acquisitions and Alliances


Services

v
Operations
v
Process

and Innovation Performance

v
Risk Management
v
Smart

Grid

v
StrategySupply

Chain Management

v
Sustainability
v
Talent

and Organization Performance

OUR EXPERTISE

PERFECT

DECISION
WITH

HEALTHY
BUSINESS
Automotive OEMs (Original Equipment Manufacturers)
We work with OEMs across all sectors of the automotive industry, from passenger-car and light-truck
manufacturers, to heavy-truck manufacturers, to agricultural and construction equipment companies. Our
consulting staff consists of individuals who combine professional experience in automotive, engineering, and
related disciplines with broad training in business management. Our work with OEMs covers strategy,
organization, M&A, brand management, product launch and project management, lean manufacturing and
production, supplier management, and value-chain cost reduction.
Automotive Suppliers
We work with companies across the automotive supply chainmechanical-, electrical-, and electronic-parts and
components suppliers, materials suppliers, and equipment suppliers. Our service to these clients includes corporate
and business unit strategy, technology strategies, new business opportunities, mergers & acquisitions, cost
reduction, and supply-chain management.
Machinery Industry
We have a strong track record serving assembly specialists and tool manufacturers, by leveraging the professional
experience of our consultants in automotive and engineering disciplines to help build institutional skills, create
growth strategies, and identify and implement cost reductions. As in all Wagons work, our goal is to help clients
make positive, lasting, substantial improvements in their performance.

WAGONS LEARNING PVT. LTD.


Corporate Office : A8, 4th Floor, Srushti Apts, Opp. Corporation Bank, Baner, Pune - 411 007.
E-mail : contact@wagonslearning.com
Website : www.wagonslearning.com

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