A

MINI PROJECT REPORT

ON
BROKING INDUSTRY ANALYSIS

AT

SUBMITTED BY
MARY GONSALVES

FOR THE FULFILLMENT OF THE COURSE MPM

AT
MJS MANDAL
INSTITUTE OF MANAGEMENT SOCIAL SCIENCE & RESEARCH
(IMSSR)
PUNE-30
[2015-2016]

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CERTIFICATE
This is to certify that Miss. Mary Gonsalves student of MPM in MJS Mandal Institute of
Management Social Science & Research, has carried out the Project work presented in this
report titled BROKING INDUSTRY ANALYSIS for the award of Master of Business
Administration from MJS Mandal Institute Of Management Social Science & Research for
the academic batch 2015-16, under my guidance.

Name of the Project Guide

(Mr. Nilesh Parmar)
Director
MJS Mandal
Institute Of Management Social Science & Research.
Date: 14-10-2015

ACKNOWLEDGEMENT:
I am neither a research expert nor a trend spotter; I am a management student with foundation of
management principles and theories, who is curious about various sectors and its latest
happenings.
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Definitely, I cant ignore the technology, with internet as the backbone and those search engines
which helped me in building up this research project.

I would like to express my heart full gratitude to Mr. NILESH PARMAR (Compliance
Manager), NIRMAL BANG SECURITIES (PVT) LTD. who allotted me this interesting topic
and without whose guidance and constructive criticism this repot might have not been completed
Who helped me in sharpening my thinking by cheerfully providing challenging comments and
questions. Im also thankful to the management & all employees of NIRMAL BANG
SECURITIES LTD.

I also express my gratitude to ALL FACULTY MEMBERS, who have been instrumental in
making this report useful one.

Lastly, I would like to thanks to the ALMIGHTY and my parents for their moral and financial
support and my colleagues with whom I shared my day-to-day experiences and received lots of
suggestions that improved my work quality.

MARY GONSALVES
MPM

TABLE OF CONTENT:

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S.NO

Description

Page no.

COMPANY PROFILE:
1

Introduction

About the Company

6-7

Achievement

Product and services

5
6

Infrastructure, Media, Beyond Market

SWOT analysis of Nirmal bang

12
13

Objective

14

Organizational Chart

15

Recruitment and Selection

16

10

Observation & Finding

18

11

Conclusion

19

12

Bibliography

20

INTRODUCTION

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10-11

I visited the Company Head Office Nirmal Bang Securities Ltd on 15-Oct-2015 and met
Manager Mr. Nilesh Parmar for his necessary guidance and assistance.

ABOUT NIRMAL BANG GROUP:

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Founded in 1986 by Sri Nirmal Bang Group is recognized as one of the largest retail
broking houses in India, providing an array of financial products and services.

Their retail and institutional clients have access to product such as equities, derivatives,
commodities, currency derivatives, mutual fund, IPOs, insurance, depository services and
PMS.

Throughout their history, they have fostered one overriding purpose each client with
personal services and quality work by adhering to the principal, their have grown to
become a successful as well-respect firm of highly qualified professional.

The group is headed by Mr. Dilip Bang and Mr. Kishore Bang who bring forward
industry expertise, insight and most important, create an environment of unmatched to
client.

They are registered members of the Bombay Stock Exchanges limited (BSE), National
Stock Exchanges of India limited (NSE), Multi Commodity Exchanges of India limited
(MCX), national commodity & Derivatives Exchanges limited (NCDEX), National Multi
Commodity Exchanges of India limited (NMCE) and MCX stock Exchange limited and
also depository participants of NSDL and CDSL.
MISSION:
TO WORK TOGETHER WITH INTEGRITY AND MAKE CUSTOMER
FEEL VALUED.

VISION:
TO CREATE VALUABLE RELATIONSHIPS AND PROVIDE THE BEST
FINANCIAL SERVICES MOST PROFESSIONAL.
CORE VALUE:
RESPECT OUR COLLEAGUES AND THE BUSINESS ITSELF.

Logo of Nirmal Bang

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Green signifies wealth. Blue signifies loyalty & perseverance. The logo symbolizes holding
hands together to create a relationship beyond broking.

Group Overview

NIRMAL BANG FINANCIAL SERVICES PVT LTD

ACHIEVEMENTS
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Over the last two decades Nirmal Bang Company has achieve many a milestones.
Nirmal Bang Company has been awarded Analyst of the year to Mr. Kunal Shah (Head
Commodity Research (Commodity- Fundamentals) by Zee Business and NCDEX as the Indias
Best Market Analyst Awards 2011.

Geographical Spread/Team Size

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Nirmal Bang Securities Pvt Ltd. is the stock-Broking arm of the Rs. 7,500 crore (approx) Nirmal
Bang. With over 89 branches, 3000 employees (approx), 28 lakh investors,
Registered office: Lower-Parel
Present in 26 states
89 Branches
More than 3000 Employees
More than 360 Cities
More than 2000 Franchisees

Regional Hubs
MUMBAI
ANDHRA PRADESH
BHOPAL
DELHI
GUJRAT
INDORE
JAIPUR
JODHPUR
KARNATAKA
KERALA
KOLKATA
ROM
PUNJAB AND J&K
SURAT
TAMIL NADU
UDAIPUR
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Products Offered

Nirmal Bang has the most comprehensive website, which allows you to invest in shares, mutual
funds, derivatives (Future and Option) and other financial products. Simply put, we offer you
products for every investment need of yours.

Commoditi
es
Currency

Equities

Insuran
ce

Mutual
Funds

Nirmal
Bang

Depositor
y

IPOs

Derivative
s

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PCG

Services Offered
Company offering
Nirmal Bang is a registered member (Depository participant) of CDSL. In this system, physical
security holding are converted into electronic (or in other words, dematerialized) holdings.

Online
Platforms
Customer
Service
Desk

EContract
Note

Margin
Funding

Nirmal
Bang

Back office
Software
(LD/
HAWKEYE)

Advisory
Services

Internet
Presence
(www.nirm
albang.co
m)

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Advance
Brokerag
e

SMS
Facility

Infrastructure.
Nirmal Bang have Indias best single screen Multi Exchange Trading Software platform
Nirmal Bang have trading terminals (both direct and indirect), online monitoring, control
terminals (administration terminals) and back office support terminals (settlement terminals)
across all locations and centres
Nirmal Bang provide telephonic and chat support for technical and functional issues of
branches, franchises and all our clients
Nirmal Bang use the Lidha Didha system of Apex Softcell Pvt. Ltd which is one of the
topmost back office software which has the capacity to process over one lakh trades in a five
minutes time frame
Nirmal Bang website www.nirmalbang.com is comprehensive and provides online feeds, net
trading and portfolio tracking tool.

Media Coverage.
Mr. Sunil Jain, Mr. Mehraboon Irani, Mr. Rahul Arora, and Mr. Kunal Shah are regularly
featuring on Business channels like Zee Business, ET Now, Bloomberg UTV etc
They also quoted in magazines, websites, newswires and newspapers like Outlook Profit,
Forbes, The Analysts, Money control, Economic Times, Financial Chronicle, Business
Bhaskar, Bloomberg and PTI
Our Research team has been quoted in the newspapers like Economic Times and DNA as
well.

Beyond Market.
Beyond Market is a fortnightly magazine which provides readers with the latest news,
interesting stories and articles, key announcements and insightful excerpts
Targeting different cities since Oct 2009
It also captures current market trends, useful tips on investing and other latest
developments in economy

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SWOT ANALYSIS OF NIRMAL BANG

Strengths:
Company having young management team which consists of very talented and knowledge
professionals from different fields.
Nirmal Bang is a well capitalized group with net worth of 3500 cores.
Company is unaffected in this global recession which shows companys never say die sprits. It
means company is armed with proper resources to fight any adverse situation.
Companys research team provides tremendous research calls to their clients with high success
record and generates level of satisfaction to clients.
Weakness:
Investors are not completely aware of Nirmal Bang, so the brand value of the company not yet
created.
The market share of the company in commodity and equity market in terms of turnover is not
significant.
Opportunities:
The growth of capital market is very high. Investors are now ready to invest their money in this
market because the return is much higher compare to other place for investment, so they are
ready to bear risk factor associated with it. It means volume will increase year by year in this
sector.
As Nirmal Bang having its presence in 36 location of the country, so company has good
opportunities to extents its branches all over the country. Company has not come yet with its own
IPO, this is a good chance for the company to be a public limited company which will help
company to get money and create brand awareness in this market.
Threats:
Company has to face a tough competition from major market leaders, so it will be a difficult task
for Nirmal Bang to sustain itself in this cut throat competitions.
Recently financial market is not performing well due to global recession and investors have
suffered a huge loss, so investors now investing their money at much safer place instead of this
market.

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OBJECTIVE:
To understand & analyze the marketing strategies and analyze online Trading of
NIRMAL BANG.
To give a brief idea about the benefits available from Mutual Funds investment and idea
of types of schemes available.
To know the basic terminology of stock market.
To get the knowledge of other markets such as commodity market and derivatives.
To execute business for the company by selling demat accounts and mutual funds.
To study the various products of the company.
To learn the online terminal used for trading.
To know how to handle various types of customers.
To know various reasons for market fluctuations.
To learn to manage time.
To gain practical knowledge of the market.

To have a practical experience of working in a reputed organization.

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ORGANISATION CHART

ORGANISATION CHART
Chairman

Managing Director

Zonal Manager

Regional Manager

Retail Marketing

Alternative Channel

Operation Channel

Human Resource

Territory Manager

Territory Manager

Team Manager

HR Executive

Branch Manager

Branch Manager

Operation Manager

Asstt. Br. Manager

Channel Executive

Business Dev. Mgr.

Sales Dev. Mgr.

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RECRUITMENT AND SELECTION AT NIRMAL BANG:

SOURCES OF MANAGERIAL RECRUITMENT

INTERNAL SOURCES
PROMOTION
TRANSFER
INTERNAL NOTIFICATION
RETIREMENT
RECALL
FORMER EMPLOYEES
MISCELLANEOUS EXTERNAL SOURCES

EXTERNAL SOURCES
CAMPUS RECURITMENT
PRESS ADVERSITMENT
WALK INS/ TALK INS
TRAINING SCHEME

SELECTION PROCESS:

OBSERVATION AND FINDING DURING THE VISITED

During my project analysis I was very keen to find some keys areas which need to be taken care
seriously in the future these are causing dissatisfaction among distributors.
Most of distributors felt dissatisfaction with their brokers but some of the disappointing areas
are-

1. More exposure: Most of distributors want some more exposure for them clients from
their share broking companies. Nirmal Bang is now providing super exposure p to 15 of
the margin (cash segment) the step like this really creates satisfaction for the distributors.

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2. Brokerage problem: Some companies have very high brokerage chares which create
differences of market share of different companies and also dissatisfaction among
distributors.

3. Fewer offers: Most of companies lag behind in giving time to time offers in order to
attract new customers.

Recommendation for the concerned companies:

1. Mass reach- The new and different offers should be communicated to the large value
of potential inventors so that the offers can hit the target.
2. Full information- The companies should reveal all the information regarding any
scheme so that investors can feel free to invest.
3.

All risks should be communicated by distributors of financial servicesIt is very important for distributors to make the customers aware about all the risks
involved and he could not blame for any loss to the company.

4. Misconceptions- There are many misconceptions in the mind of common people that
Mutual funds, online share trading etc. are only for big ones & they cant enter in this
field and if they will enter they will suffer losses so, by giving example of active
investors various misconceptions should be removed.
5. Simple procedure-many potential investors are computer illiterate so they never try
their hand free.
6. Target rural areas also- many potential investors are also trust in rural areas. They
come to cities (like in Lucknow) for various works. There should some special offers to
attract them in share trading.
7. Employees should be trained- It is very necessary for the employees to give an
effective demo to the client about the use of various services of share broking etc. many
times they fail to make the offer understandable to the client, this is the drawback to be
overcome.
8. Some offers for women should be introduced to get a new share of market.

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CONCLUSION

Stock market fluctuates by the external environment.

Stock market is all about future prediction.
Stock market is very sensitive market.
It is based on high risk and high return.
Buying and selling of shares through the internet is so easy.
There are 57% people are doing trading in stock market.
In it 59% people are doing trading in equity and others are in commodity, mutual fund.

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BIBLIOGRAPHY:

www.nirmalbang.com
www.google.com
From Wikipedia, the free encyclopedia
www. nse-india.com

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www.bseindia.com

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