ASSIGNMENT BRIEF

Course:
Semester:

UHAS 3012 Entrepreneurship & Enterprise Development

Semester 11 Session 2014/2015

Introduction
Students will be assigned into groups of FIVE members based on AIMS registration list, reflecting ethnic and gender
composition of the class. No change of group membership is allowed. List of group members will be distributed in
week 1.
Each group will have to complete three group assignments during the semester. Each assignment will measure
students skills and knowledge progressively developed during the semester. Each member will be awarded equal mark
unless specially requested by other members. Peer evaluation mark will not be used to apportion group marks to
individual members. To complete the assignments, students need to
1. work together in teams of varied backgrounds
2. complete each parts in progression as guided by the lecturers
3. show high commitment and cooperation
Note:

All submitted reports should be accompanied by the appropriate assessment forms and peer evaluation forms
downlodable from the e-learning portal of the respective lecturer
Assignment 1: Entrepreneur Profile (compulsory)
CLO 1; PO1, PO3, PO4

A. Background
The main task of this assignment is to gather necessary information in order to prepare a written article or story
(profile) of a selected entrepreneur. This assignment provides opportunity for students to meet and interview their
chosen entrepreneur and learn from them first hand.
B.
The task
Each group is required to identify and submit at least 3 entrepreneurs for approval by the end of week 3. Once
approved, students need to make the necessary arrangements to have an interview session with ONE of the
entrepreneur including getting approval letter from the faculty and arranging for interview appointment with the
entrepreneurs. Students are highly expected to put on appropriate attire and maintain professional manners
when meeting their chosen entrepreneurs. All group members must be present during the interview session, to be
proven by selected pictures of all group members with the interviewee. They are encouraged to discuss their
interview questions with their lecturers prior to conducting the interview and to record the interview sessions in audio
or video forms for their reference. A written report based on the interview is to be submitted on the last day of week 8.
A brief guide of what information to be gathered is provided in the attachment.
Each report should not be longer than 20 pages, excluding exhibits, pictures and attachments and can be written either
in Bahasa Malaysia or English. The report should be in the form of articles of publishable quality, rather than merely a
full transcript of the interview or a collection of pictures. Copying previously published paper-or-online-based articles
are strictly unacceptable and considered plagiarising.
(Notes: students need to submit a CD containing the interview recording and soft copy of the article)
C. Assessment
(20%)
The assignment is evaluated based on quality of the report as well as on efforts, creativity and teamwork.

Assignment 2:
Business Plan (compulsory)
CLO 1; PO1, PO3, PO4
A. Background
In the same group, students are required to develop a business plan in progression for their business ideas. The
assignment provides opportunity for students to creatively choose and set up entrepreneurial ventures and develop
written business plan for their respective ventures according to suggested models. Once completed, each group is
given the opportunity to present the business plan to a panel identified by the lecturers for evaluation and comments.
B. The task:
a. Every group will run business simulation sessions to identify business opportunities, set-up and register
their respective businesses and develop and present their business plan starting from week 3.
b. Every group should come up with a properly registered business and a properly written company profile by
week 6.
c. From week 7 onwards, every group will develop their business plan progressively until week 13.
d. A complete business plan will be presented to a panel on week 14. A final version must be submitted for
assessment on the last day of week 14.
C. Assessment
Assessment is based on two parts, i.e. presentation and report as follows:
Presentation
10
marks
Report
20
marks
Total
30
marks

Assignment 3:

Business Activities (compulsory)

CLO 1; PO2, PO3, PO4

A. Background
Preferably in the same group, students are required to plan and organise business activities for at least one day.
Students are required to run their business activities either during university events or organising business carnival
specifically for this purpose. Each group is expected to arrange for all the required resources, including financial and
human resources. A report is to be submitted for assessment after the event.
B. The task
a. Each group must submit a business proposal by week 3
b. On the day of the event, each group must run the business according to plan.
c. After the events, each group is required to submit a report for assessment. The report should contain all
activities before, during and after the event as well as the financial matters pertaining to the activity
including the budget, costing, pricing, and sales, profit and profit sharing. Each report should be
concluded with all points learned from the activity. There are no specific formats or length limitation
for the report.
d. Marks will not be based on profitability alone.
C. Assessment (25%)
Assessment is based on reports submitted after the business activities and observation during the activities.

GUIDE TO THE PREPARATION OF ASSIGNMENT 1:

ENTREPRENEURS PROFILE
The interview would provide the opportunity to students to learn directly from
entrepreneurs. The structured interview will need to be recorded and transcribed so
that students can refer to when preparing their reports. The report MUST be prepared
based on the interview and contain at least the following sections:
A.
B.
C.
D.
E.
F.
G.

TITLE PAGE
REPORT SUMMARY (ABSTRACT)
TABLE OF CONTENT
ASSESSMENT FORM
LETTER OF PERMISSION
PEC FORM
BODY OF REPORT:
a. BACKGROUND/DESCRIPTION OF THE BUSINESS AND THE ENTREPRENEUR
AND ITS MAIN ACTIVITIES
b. HISTORY OF THE BUSINESS: HOW THE BUSINESS WAS STARTED? WHAT AND
WHO DRIVE/MOTIVATE THE ENTREPRENEUR TO START THE BUSINESS? ANY
PARTICULAR UNIQUENESS ON HOW AND WHY THE BUSINESS WAS
STARTED?
c. CHALLENGES: DURING THE EARLY YEARS AND HOW TO OVERCOME THEM?
(FINANCING, TRAINING, MANPOWER, MARKETING, PRODUCTION?)
d. SUPPORT SERVICES: ANY TRAINING ATTENDED?
INDIVIDUALS/AGENCIES/INSTITUTIONS THAT PROVIDE SUPPORTS ON
FINANCING, MARKETING, PRODUCTION, HUMAN RESOURCES?
e. BUSINESS AND PERSONAL ACHIEVEMENTS: SALES? MARKETS? EXPORTS?
TECHNOLOGY? WEALTH? MARKET EXPANSION? PRODUCT DEVELOPMENT?
AWARD AND RECOGNITION?
f. FUTURE PLAN? (EXPANSION? DIVERSIFICATION? RETIREMENT?)
g. ADVICE AND SUGGESTION ON THINGS NEEDED TO BE SUCCESSFUL?
H. POINTS LEARNED? (what do you learn from this entrepreneur and this exercise?)
I. PEER EVALUATION FORM BY INDIVIDUAL GROUP MEMBERS
J. ATTACHMENTS
STUDENTS are highly recommended to seek permission to have the entrepreneur to
fill in the Personal Entrepreneurial Competency form to gauge the PEC score of the
entrepreneur.

GUIDE TO THE PREPARATION OF ASSIGNMENT 2:

BUSINESS PLAN (A softcopy of the Business Plan Template will be made
available to students)
BUSINESS PLAN FORMAT

COVER LETTER
COVER PAGE

Title of the Business Plan

Name of the business and business

address

Name of the writer/s

Date of submission
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Highlighting the important components
MAIN BODY
1. INTRODUCTION
Name of the company
Nature of business
Industry profile
Location of the business
Factors in selecting the proposed business
Future prospects
2. PURPOSE
Clear, concise and coherent
3. COMPANY BACKGROUND
Name of the business
Business Address
Correspondence address
Telephone number
Form of business
Main activity or activities
Date of commencement
Date of registration
Registration number
Name of bank
Bank account number
4. OWNERS OR PARTNERS BACKGROUND
Name of the owner/partners
Permanent address
Correspondence address
Telephone number
Academic qualifications
Courses attended
Skills
Experience
Present occupation
Previous business experience
5. LOCATION OF THE BUSINESS

Map of Physical location

Building and floor plan layout
Basic amenities

6. ADMINISTRATIVE PLAN
Introduction to the organization
Organization chart
Manpower planning
Schedule of tasks and responsibilities
Schedule of remuneration
List of office equipment
Administrative budget
7. MARKETING PLAN
Product or service description
Target market
Market size
Competition
Market share
Sales forecast
Marketing strategy
Marketing budget
8. OPERATION PLAN
Process flow chart
Production schedule
Material requirements
Manpower requirements
Machine and equipment
Operational layout plan
Operation overheads
Operation budget
9. FINANCIAL PLAN
Project implementation cost schedule
Sources of funds schedule
Fixed assets depreciation tables (optional)
Loan amortization schedule (optional)
Hire purchase repayment schedule
(optional)
Proforma cash flow statement
Proforma profit and loss statement
Proforma balance sheet
10.CONDLUSION
11.APPENDICES
pendaftaran syarikat

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