ARSENIY RASTORGUEV

PR/SOCIAL MEDIA CONSULTANT

+49 173 951 7197

archie.mailbox@gmail.com
Pariser Str. 54
10719 Berlin

EXPERIENCE
Freelance
06.2015 - now

Edelman
10.2012-
05.2015

Freelance PR/social media consultant

International communications campaigns coordination and management
(mc group - projects for European Commission)
PR and social media programmes for clients: development and
implementation (EMC, M-and-arin, Intel via Grayling);
Social media analytics (LOreal via Brandspotter);
Content: strategy and development (EMC, M-and-arin Silk);
Training: media training, social media workshops (Quadriga);
Recent clients also include: Amadeus, Liebherr, We Are Social,
European Medical Centre.
Senior Consultant in Social Media/Digital practice
Projects and ongoing client work in social media and digital for
Qualcomm/Snapdragon, HP, Henkel, Symantec, C&A;
Set-up and kick-off of GE Reports Russia blog: editorial process,
content strategy, copy writing and editing.
Paid media campaigns in social;
New business development and pitching;
Staff and client training.

Grayling
05.2006 09.2012

PR & Social Media Consultant, Team Lead

Joined as Account Manager, was eventually promoted to Account
Director and Team Lead for Social Media practice;
4 years as team lead on Skype account:
Full responsibility Skype PR activities in Russia, operating as
extension to the clients comms team;
Successful work to position Skype as a subject and story for nontech media (including a Sabre Award winning campaign);
Handling media relations, educating the press, crisis management,
systematically securing on-message coverage in priority media.
PR and public affairs activities for Google, Facebook, eBay and clients in
segments other than tech;
Agencys social media practice setup and development from zero to
being one of the key assets.

Top Hunt
International
04.2005 05.2006

Public relations specialist

Media relations: placing expert and opinion columns and comments by
the company consultants in the target media;
Presentation materials for the conferences and forums.

Higher School of
Economics
10.2002 08.2004

Communications Assistant to the Chancellor

Media watch and analysis;
Copywriting, briefing, speechwriting;
Liaison with experts and influencers in the field of education.

EDUCATION
Russian State
University for the
Humanities
1997-2002

Department of History, Political Science & Law

Major in Political Science
Graduated with honours

LANGUAGES
English - fluent
Russian - native
German - nothing to boast,
but were getting there

SKILLS

Media relations
PR strategy & messaging
Storytelling
Social content
PR/social research & audit
Public speaking &
Presentation

COMPUTER
MS Office, iWorks
Basic image processing
CMS, social platforms

TRIVIA
Columnist on education
reform in 2001-2002
Assistant tutor in a university
in 2002-2005
Guest lecturer on Russian
history and politics on river
cruises in 2002-2004
Ghost writer, researcher and
translator on a number of
political projects in Russia and
Africa in 2004-2005
Two months on secondment
with Trimedia PR and WGSN
in London in 2008
Currently in Germany on a
freelancer visa
Married, got a daughter
In love with exploring how
stuff works