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PricingConceptsandSettingtheRightPriceflashcards|Quizlet
41 terms by abfoley24
Price
price is revenue
Revenue
Profit
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11/24/2015
PricingConceptsandSettingtheRightPriceflashcards|Quizlet
3 Pricing Objectives
Profit oriented
Sales oriented
Status quo
Profit maximization
Satisfactory Profits
Target ROI
Market share
Sales Maximization
Demand
Supply
Elastic demand
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2/7
11/24/2015
PricingConceptsandSettingtheRightPriceflashcards|Quizlet
Inelastic demand
Unitary elasticity
availability of substitutes
price relative to purchasing power
product durability
a product's other uses
rate of inflation
Variable cost
Fixed cost
Markup pricing
Keystoning
Profit maximization
Marginal Revenue
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11/24/2015
PricingConceptsandSettingtheRightPriceflashcards|Quizlet
Competition
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11/24/2015
PricingConceptsandSettingtheRightPriceflashcards|Quizlet
6 dimensions of quality
ease of use
versatility
durability
serviceability
performance
prestige
Price strategy
Price skimming
Penetration pricing
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5/7
11/24/2015
PricingConceptsandSettingtheRightPriceflashcards|Quizlet
inelastic demand
unique advantages/superior
legal protection of product
technological breakthrough
blocked entry to competitors
simplicity
safest route to long-term survival for
small firms
cost-oriented tactics
demand-oriented tactics
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11/24/2015
PricingConceptsandSettingtheRightPriceflashcards|Quizlet
value-based pricing
bundling or unbundling
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