Multix

Design Engineering Consultancy

By Anoop Thomas
Student Id:26067943

Interior design
Communication design
Product design
Branding and Logo design

Engineering

Multix

Automotive concept Development

Automotive design consulting

Automotive Product development

Multix is a company established in 2015 in Melbourne Australia as a

sub-company of Vanguard ,a multitasking engineering and design
consultancy. We are a group of engineers turned into designers
dedicated to provide unique and inspirational services. Motive is to
fuse design smoothness into the ruggedness of engineering. We are
committed to the work with flexible approach to deliver in time.
The name Multix derived from multi-disciplinary services we
offer.

01

Business Plan

 Vision Statement
To bring better solution for design and
engineering services to market for our
customers and for the millions of people
around the world who benefit from them
through our knowledge in engineering and
design.

Mission
To transform interior design, product design and
development through deep industry knowledge
combined
with
intelligently
different
approaches to technology, process, innovation
and execution.

Services offering
By Area
Concept design
Automotive concept Development
and styling
Automotive Engineering and packaging
Automotive virtual validation
Branding design strategy

By Domain
Automotive Product Development
Architectural
Interior design
Chassis engineering
Powertrain Integration
Branding

 Value Proposition
The present day industrial scenario is in the midst of
significant changes, facing increasing challenges
in terms of consumer demands, globalization,
technology development and providing diverse
services .
Innovation and collaboration are the keys to the
success of any organisation, particularly, during
new product development. With a concentrated
focus on innovation and well-orchestrated systems
and processes, we have been satisfactorily
catering to many of our customers through our
unique value propositions.

Design to cost
Multix is an organisation with reasonable pricing. We
have a flexible pricing strategy i.e., hourly, weakly, or
monthly. We decide it based on the work load
assessment which is done jointly with the customer.
How is it different from others is ,we dont hourly
charge for a work estimated for a week even if we
work extra hours to meet the targeted delivery date.
The working rate for designers:
Designer (director) $200 per hour
Designer (senior) $150 per hour
Designer $100 per hour
Project Manager $100 per hour
The rate for services or advisory is $250 per hour.

 Points of Difference

Design to value

With a concentrated value driven engineering design approach, we have been satisfactorily
catering to many of our customers through our unique value proposition - Design to Value. We
have helped leading OEMs to strategize Design to Value as an approach integral to product
development. This approach has helped the OEMs to maximize the perceived value by
consumers and engineer the related functions at a lower cost without affecting its quality and
reliability.

Customer Delight

At Multix We go beyond our customer expectation; listen to clients needs, solve problems and
develop strategy. In other words we go an extra mile to fulfil customer requirement and we do
more than what he wants.

Design to delivery.

We stick to the target date by holding the pride of quality. We offer a complete solution from
design to manufacturing, for clients aspiring to realize their new ideas and inventions into a
commercial product.

Diversity

Our designers come from various fields as architecture, industrial design, graphic designer and
interior designers. Some of our designers comes from diverse engineering background to make
feasible designs.

 Target Market
Design and engineering

Our target customers for design and

engineering are Automotive giants
,Community central , Builders,
Architectural firms. We have a clear
understanding about automotive
segments, current and future trends in
architectural as well as automotive
design and engineering.

Branding design strategy

Customers for branding design comes

from diverse areas both government
and public, commercial firms, banking
business firms, small scale and large
scale manufacturers etc.
To have fun we say from salt to BBQ.

Region:

Currently we are located in Australia

and our market covers entire Asia and
Oceania. We have a future plan of
stretching out globally.

Current market
Future market

Customer Satisfaction
Find and provide
what customer really
needs
Product support

Promotions
Company website
Social Media
TV commercials
Press releases

Marketing Strategies
Customer Delight
A step ahead of
customer satisfaction.
Give more than what
he expect

Competitor awareness
Know well about the
competitors.
Pricing
Products
Strategies
Market

 Organisational Structure
Chief Executive Officer

Viscom Director

Industrial design Director

Engineering Manager

Design Team(2)

Design Manager

Design Team(2)

Design Manager

Design Team(4)

*People in design team can handle cad /design software modelling too.

Decision making people.

HR Manager

Architecture Director

Interior Arch Manager

Design Team(2)

Exterior Arch Manager

Design Team(2)

Further Action to take

Coordinator team, unity, multi

discipline expertise, diverse capability.

Specific market focus.

Good customer interaction.

Increase the fees accordingly.

Stretch out the market.
Maintain customer relationship.

Organisation in infant stage.

Lack of experience.
Lack of huge funding.
Customer convincing.

Build up good management team by

hiring experienced people.
Choose marketing strategy to sell
ourselves.

Opportunity to hire experienced top

management.
Employees with good design
background and social network.

Swot Analysis

+
-

Resignations.
Reputed competitors.

Top management can convince their

previous customers.
Exploit the contacts to maximum without
affecting the relationship.
Build good relationships with employees.
Give promotions, bonus, conduct events
and provide a competitive salary
package.
Study the strength and weakness of
competitors.