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Contents
DMP-
DMP-LifeStyle
Big Data
20 VS. ()
20 VS.()
1
DMP-
20 VS.
20
DMP
vs.20
TOP20
20 vs.
TOP5
33%
67%
39%
31%
27%
29%
20%
14%
17%
7%
10%
18% 18%
14% 14%
1
2
3
(GPS//)
(2015111-1130)
TA
TA
TOP20TA
Family
Family
3C
DMP
20
TOP20
9%
7%
17%
36%
23%
12%
15%
27%
11%
42%
Family
20
TOP20
SKODA Yeti
9%
5%
15%
21%
18%
9%
Sol SF-5
13%
6%
52%
52%
_TOP5
2015
Q&A
(2015111-1130)
1
2
3
(2015111-1130)
TA
TA
TOP20
3C
Family
DMP
20
TOP20
13%
9%
2016
34%
2016
28%
21%
36%
25%
18%
16%
20
TOP20
11%
8%
14%
25%
2016
64%
35%
43%
_TOP5
2015
(2015111-1130)
1
2
3
(2015111-1130)
TA
TA
TA
Code
Family
CodeTA
TA
Family
3C
DMP
20
TOP20
IRR
11%
10%
34%
15%
22%
54%
12%
21%
21%
20
TOP20
11%
23%
18%
3%
13%
25%
21%
14%
34%
38%
Family
_TOP5
(2015111-1130)
1
2
3
CP3C
(ASUS)
3C
(2015111-1130)
TA
TA
3C
TOP20
Family
3C
New
NEWTA
DMP
Family
3C
20
TOP20
SwitchPro Widget
11%
hTC Butterfly
ASUS
6%
13%
Apps
38%
NAS RAID
28%
33%
Windows 10
23%
FOXY
12%
Note5
10%
3C
26%
3C3C
20
TOP20
Windows 10
13%
YoutubeMP3
21%
i phone
36%
43%
32%
23%
11%
iOS9
21%
_TOP5
3C
( Apple
CPU
/)
(2015111-1130)
1
2
3
//
(2015111-1130)
TA
TA
Family
TOP20Family
TA
Family
3C
DMP
20
TOP20
14%
21%
12%
14%
Lasy
15%
28%
28%
32%
25%
Family
2015
11%
20
TOP20
23%
7%
14%
2%
34%
32%
32%
11%
45%
_TOP5
(2015111-1130)
DMP-LifeStyle
20 VS.
95%
54%
E-ICP
LifeStyle
20-3966%
Facebook
LifeStyle
1,341
986
2016E-ICP
LifeStyle
100%
APP
//
App
(ex.GOMAJI/
2016E-ICP
LifeStyle
20-39
66%
95%
APPs
1,341/
2016E-ICP
LifeStyle
20-3445%
E-ICP
100%
55%
LifeStyle
2016E-ICP
LifeStyle
-/
2016E-ICP
LifeStyle
20-34
45%
100%
2016E-ICP
LifeStyle
62%
72%
20-3445%
E-ICP
LifeStyle
2016E-ICP
LifeStyle
APPs
Apps
APP
APP
APP
(ex.
(ex.
2016E-ICP
LifeStyle
62%
20-34
45%
2016E-ICP
74%
LifeStyle
52%30-49
74%
E-ICP
LifeStyle
2016E-ICP
LifeStyle
1 2 3
2016E-ICP
LifeStyle
30-49
52%
74%
2016E-ICP
69%
62%
LifeStyle
25-4454%
E-ICP
LifeStyle
()
2016E-ICP
LifeStyle
2016E-ICP
LifeStyle
25-44
54%
69%
2016E-ICP
3
Big Data
-
DMP
KPI
Step1
Step2
Step3
TA/
B.I.-DSP
1
2
3
CTR0.31%
20,525
Step1
CTR0.31%
20,525
Step2
DMP
(Behavioral Targeting)
////
Family/
B.I.-DSP
/////
/
Step3
DMP
B.I.-DSP
72,381
253%
CTR0.56%
345%
35
Family
69%
3C
69%
123
DMP
1
2
1 weeks
2 weeks
TA
(5-8)
TA
3 weeks
&overlapping TA
MORE
_E-ICP
E-ICP
(Eastern Online Co., Ltd)
2000
E-ICP
CLT
FGI
18
()
New!
New!
E-ICP
(E-ICP, Eastern Integrated Consumer Profile)
1988
..
4000///////
E-ICP
E-ICP
02-27064865#818
2015
LifeStyle
Vivi(vivi@clickforce.com.tw)
02-2719-8500 #265
T.I.P.Trend Insight Plus