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2015

LifeStyle

Contents

DMP-

DMP-LifeStyle

Big Data

20 VS. ()

20 VS.()

1
DMP-
20 VS.


20

DMP

vs.20

TOP20

20 vs.

TOP5

33%
67%

39%

31%

27%

29%

20%
14%

17%
7%

10%

16 16-25 26-35 36-45 46

18% 18%

14% 14%

12% 12% 12%

1
2
3

(GPS//)

(2015111-1130)


TA

TA

TOP20TA

Family

Family

3C

DMP

20
TOP20

9%

7%

17%

36%

23%

12%

15%

27%

11%

42%

Family

20
TOP20
SKODA Yeti
9%

5%

15%

21%

18%

9%
Sol SF-5
13%

6%

52%

52%

_TOP5

2015

Q&A

(2015111-1130)

1
2
3

(2015111-1130)

TA

TA

TOP20

3C

Family

DMP

20
TOP20

13%

9%
2016

34%

2016

28%

21%

36%

25%

18%

16%

20
TOP20

11%

8%

14%

25%

2016

64%

35%

43%

_TOP5

2015

(2015111-1130)

1
2
3
(2015111-1130)

TA

TA

TA

Code

Family

CodeTA

TA

Family

3C

DMP

20
TOP20
IRR
11%

10%

34%

15%

22%

54%

12%

21%

21%

20
TOP20

11%

23%

18%

3%
13%

25%

21%

14%

34%

38%

Family

_TOP5

(2015111-1130)

1
2
3

CP3C
(ASUS)

3C

(2015111-1130)

TA

TA

3C

TOP20

Family

3C

New

NEWTA

DMP

Family

3C

20
TOP20
SwitchPro Widget
11%

hTC Butterfly
ASUS
6%
13%

Apps
38%

NAS RAID
28%

33%

Windows 10
23%

FOXY
12%
Note5
10%

3C

26%

3C3C

20
TOP20

Windows 10
13%

YoutubeMP3
21%
i phone
36%

43%

32%

23%

11%

iOS9
21%

_TOP5

3C

( Apple

CPU

/)

(2015111-1130)

1
2
3

//

(2015111-1130)


TA

TA

Family

TOP20Family

TA

Family

3C

DMP

20
TOP20

14%

21%

12%

14%

Lasy
15%

28%

28%

32%

25%

Family

2015
11%

20
TOP20

23%


7%
14%

2%

34%

32%

32%

11%

45%

_TOP5

(2015111-1130)

DMP-LifeStyle
20 VS.

95%

54%

E-ICP

LifeStyle
20-3966%





Facebook

LifeStyle

1,341

986

2016E-ICP

LifeStyle

100%

APP

//

App

(ex.GOMAJI/

2016E-ICP

LifeStyle

20-39
66%

95%

APPs

1,341/

2016E-ICP

LifeStyle
20-3445%

E-ICP




100%

55%

LifeStyle

2016E-ICP

LifeStyle

-/

2016E-ICP

LifeStyle

20-34
45%

100%

2016E-ICP

LifeStyle

62%

72%

20-3445%

E-ICP

LifeStyle

2016E-ICP

LifeStyle

APPs

Apps

APP

APP

APP

(ex.

(ex.

2016E-ICP

LifeStyle

62%

20-34
45%

2016E-ICP

74%

LifeStyle
52%30-49

74%

E-ICP

LifeStyle

2016E-ICP

LifeStyle

1 2 3

2016E-ICP

LifeStyle

30-49
52%

74%

2016E-ICP

69%

62%

LifeStyle
25-4454%

E-ICP




LifeStyle

()

2016E-ICP

LifeStyle

2016E-ICP

LifeStyle

25-44
54%

69%

2016E-ICP

3
Big Data
-

DMP

KPI

Step1

Step2

Step3

TA/
B.I.-DSP

1
2
3

+FaceBook

CTR0.31%

20,525

Step1

+FaceBook

CTR0.31%
20,525

Step2

DMP

(Behavioral Targeting)
////
Family/

B.I.-DSP
/////
/

Step3

DMP

B.I.-DSP

72,381

253%

CTR0.56%

345%

35

Family

69%

3C

69%

123
DMP

1
2

1 weeks
2 weeks

TA
(5-8)

TA

3 weeks

&overlapping TA

MORE

_E-ICP

E-ICP
(Eastern Online Co., Ltd)

2000

E-ICP
CLT
FGI
18
()

New!
New!

E-ICP
(E-ICP, Eastern Integrated Consumer Profile)

1988
..
4000///////
E-ICP

E-ICP
02-27064865#818

Professional Lifestyle & Market Research Consultant


www.isurvey.com.tw 306 7F

2015
LifeStyle

Vivi(vivi@clickforce.com.tw)
02-2719-8500 #265
T.I.P.Trend Insight Plus