1

Budget
April
Product Manager
SME Ayurveda
Wordpress Developer
U.S Blogger
Product Developer
SEO
Content Writing
Designer and Photography
Digital marketer
Wordpress Hosting
Blog theme
Moz Pro
Gmail Server
Buzz Stream
Total

50000
45000
20000

20,000
0
0
0
0

135000

May
80000
45000
20000
70000
35000
90,000
135,000
70,000
0
0
6000
5000
2000
558000

June
80000
45000
20000
50000
70000
35000
90,000
135,000
70,000
1800
3570
6000
5000
2000
613370
1306370

Metrics to validate Business Model should look like

Pages per Visitor
3+
Returing Visits
>30%
Bounce Rate
<40%
Comments
2+

Main Content Style Points-

1.Cures/Recepies Backed up by science and Social proof
2.Every Friday Infographic (For marketing)
3.Every post will have a conclusion graphic or quote graphic.(Saving people time + For sharing
4.Start of every post will have a short introduction that will explain what to expect from this article

Important Weekly updates

Vistors
New + Returing Vistors
Developed Features

No.
1
2
3
4
5
6
7
8
9
10
11
12

Profile
Content Writer No.1
Content Writer No.2
Content Writer No.3
Digital marketer No. 1
Digital marketer No. 2
U.S Freelance Blogger
Ayurveda expert
Product Developer
Designer
Product Developer
SEO
Designer and Photography

April

May

June
April
April
June
April
June
June
April
June
June
May
May
May

July

August

April
April
June
April
June
June
April
June
June
May
May
May

September

Q- Why I need Content writers?

A- Because I want to test what content is our audience most excited about.
Q- Why I need Digital marketer?
A-Help Syndicating content faster for testing purpose and help gathering insights.

Q-Why I don't need U.S blogger right now?

A- I will conduct free interviews for knowledge but I will be hiring/paying a Blogger for promotion and E
Q-Why I don't need a product developer right now?
A-We just need a website to post content for testing,No fancy product.
Q-Why I don't need a Designer right now?
A-I want our focus to be on content in start, design will come later
Q-Why we need SEO expert right now?
A- To reach a wider audience via google
Q-Why we need a designer and photographer?
A-U.S market loves visual content along with information
Q-Why we need a product developer ?to test our hypostheis of 'zomato of cures'?
A- To test our hypostheis of 'zomato of cures'?

Implementation Plan
Deliverable
1 Content Startegy Documented
2 Product Roadmap
3 Hired Employees
4 Intial Drafts of website
5 3 Completed articles
6 Social Accounts, Google Optimized website
7 Website live + 5 Blog posts
8 Working Optin Box
9 10 Live blog posts + Month Report

Implementation Plan
Activities
Development of Content Startegy,Keywords,Pain points
R&D of UI, UX design & Features of website
Hiring & On boarding
Website Development
Content Style,Presentation and Final output
Marketing Setup + Technical SEO
Soft website launch + Finishing post & website presentation
Designing and intergrating Subscriber signup box
Content Writing + Optimzation + Marketing

Week 1

Week 2

Week 3

Week 4

1.Cures
2.Eve
3.Every post will have a conclus
4.Start of every post will have a short introd

Topic Selection
1. Does this topic align with our content strategy? Will our readers/personas care about it?
2. Have we covered this topic comprehensively in the past? Will it add anything new and interestin
3. Can the angle be tweaked to be more interesting?

Article Structure & Formatting

1. Is this the right format for the content? Does this topic work better as an e-book or a blog post.
2. Is the flow of the content logical? Are chapters/headers/points organized in an order that makes
3. Are big chunks of text broken up with headers and paragraph breaks so it's easier on the eyes a
4. Are the headers interesting, compelling, and clear?
5. Are all major points associated with the topic covered in the post?
6. Are headers formatted consistently -- not just within this piece of content, but also with other pi
7. How is the formatting? Does it make it easy for readers to skim/scan?
8. Are important points/stats/ideas called out in bold to catch readers' attention?
9. Are images and visuals included where appropriate? Are these visuals and images high quality a
10. Does every paragraph have a maximum of 4-7 lines?

Writing
1. Is the content to the point?
2. Is the writing interesting, entertaining, and easy to read?
3. Does the content tell a story?
4. Do the transitions make sense and flow well?
5. Is grammar correct?
6. Does the intro capture the reader's attention? Is it interesting enough to get the reader to keep
7. Does the intro tee up the rest of the content well and indicate the value the reader will get out o
8. Does the tone of the writing align with the content being presented?
9. Does the tone and terminology used align with the persona being targeted?
10. Does the content's voice jibe with the overall voice of our content and company?
11. Is the content written in a conversational tone (you and I)
12. Is the content simple enough for a fifth-grader to read and understand?
13. Have the relevant words been bolded, italicized, or underlined?
14. Does the content wrap up well? Do the readers get the point by the time they finish reading?

Supporting Elements
1. Did we include examples (real or hypothetical) to illustrate our points?
2. Did we use data, statistics, and quotations to back up our points?
3. Are there other supporting elements that could enhance the content? (e.g. a SlideShare, a video
4. Did we showcase our accomplishments through author bio, testimonials etc?

Attribution
1. Are statistics, data, quotes, ideas, etc. properly attributed to the original source?
2. Is the data interpreted correctly and not lost in translation from the original source?
3. In quotations, do we have the right spelling of their name and job title/company?
4. Did we link back to the original source within our citations?
5. Are we actually allowed to use those images?
Title Selection
1. Is the title compelling and interesting enough to get people to click through and read on?
2. Does the title accurately reflect the content within? Is it overly sensational or bombastic?
3. Is the title brief and concise?
4. Is the titlekeyword-conscious without being keyword-heavy and sacrificing user experience?

Finishing Touches
1. Are there internal links to other resources, landing pages, or blog articles?
2. Were those links tested to confirm they work and send readers to the right place?
3. Is the content spell-checked?
4. Are any company names referenced spelled and styled correctly?
5. Does the content contain any sensitive or controversial information that we need to get anyone
6. Have any stats cited or quotes used (etc.) been fact checked?
7. Is the article well researched?
8. Is there a catchy, concise, and clear meta description?(when appropriate)
9. Is it tagged with the appropriate tags?
10. Was the publish date/time double-checked so we're not accidentally scheduling for 9 p.m. instead
11. Are there opportunities to make the content more social?
12. Are there relevant calls-to-action (CTAs) included where appropriate?

Final Sanity Check

1. Could anything be potentially harmful to any of our partners, stakeholders, audience, or our com
2. Could this offend certain people in our audience? If so, is it worth it?
3. Did we double-check any mathematical calculations we made ourselves?
4. Is the content at all at odds with our company's mission, philosophy, goals, etc.?
5. Did we miss any opportunities to build a relationship with influencers, industry thought leaders,
6. Is the content evergreen? Will it still be relevant 2 years from now?
7. Does it solve a problem for the customers?
8. Is the content spiced up well?