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En este libro se utilizar el termino "estudio explicativo" en lugar de "estudio experimental" (este ultimo es usado por Gordon Dankhe), ya que consideramos que algunas
investigaciones no experimentales pueden aportar evidencia para explicar por quéà ocurre un fenómeno ("proporcionar un cierto sentido de causalidad"). Si bien es cierto que la
mayoría de los estudios explicativos son experimentos, no creemos que deben considerarse como sinónimos ambos términos

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 Es importante notar que la descripción del estudio puede ser más o menos general o detallada; por ejemplo, podríamos describir la imagen de cada partido político en toda la
nación, en cada estado, provincia o departamento; o en cada ciudad o población (y aun en los tres niveles).

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