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INTRODUCTION OF AXIS BANK
Commercial banking services which includes merchant banking, direct finance infrastructure
finance, venture capital fund, advisory, trusteeship, for ex, treasury and other related financial
services. As on31-Mar-2009, the Group has 827 branches, extension counters and 3,595
automated teller machines (ATMs).Axis Bank was the first of the new private banks to have
begun operations in 1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the specified undertaking
of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General
Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National
Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance
Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the
extent of Rs. 359.76crores with the public holding (other than promoters) at
57.79%.TheBank's Registered Office is at Ahmadabad and its Central Office is located at
Mumbai. The Bank has a very wide network of more than853 branches and Extension
Counters (as on 30th June 2009). The Bank has a network of over 3723 ATMs (as on 30th
June 2009) providing 24 hrs a day banking convenience to its customers is one of the largest
ATM networks in the country. The Bank has strengths in. This both retail and corporate
banking and is committed to adopting the best industry practices internationally in order to
achieve excellence.

HISTORY OF AXIS BANK


1993 :The Bank was incorporated on 3rd December and Certificate of business on 14th
December. The Bank transacts banking business of all description. UTI Bank Ltd. was
promoted by Unit Trust of India, Life Insurance Corporation of India, General Insurance
Corporation of India and its four subsidiaries. The bank was the first private sector bank to
get a license under the new guidelines issued by the RBI.
1997:The Bank obtained license to act as Depository Participant with NSDL and applied for
registration with SEBI to act as `Trustee to Debenture Holders'. Rupees 100 crores was

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contributed by UTI, the rest from LIC Rs 7.5 crores, GIC and its four subsidiaries Rs 1.5
crores each.
1998:The Bank has 28 branches in urban and semi urban areas as on 31st July. All the
branches are fully computerized and networked through VSAT. ATM services are available in
27 branches. The Bank came out with a public issue of 1,50,00,000 No. of equity shares of
Rs10 each at a premium of Rs 11 per share aggregating to Rs 31.50crores and Offer for
sale of 2,00,00,000 No. of equity shares for cash at a price of Rs 21 per share. Out of the
public issue 2,20,000 shares were reserved for allotment on preferential basis to employees of
UTI Bank. Balance of 3,47,80,000 shares were offered to the public. The company offers
ATM cards, using which account-holders can withdraw money from any of the bank's ATMs
across the country which is inter-connected by VSAT. UTI Bank has launched a new retail
product with operational flexibility for its customers.
1999:UTI Bank and Citibank have launched an international co-branded Credit card. UTI
Bank and Citibank have come together to launch an international co-branded credit card
under the Master Card umbrella. UTI Bank Ltd has inaugurated an offsite ATM at Ashok
Nagar here, taking the total number of its offsite ATMs to 13.m
2000:The Bank has announced the launch of Tele-Depository Services for Its depository
clients. UTI Bank has launch of `I Connect', its Internet banking Product. UTI Bank has
signed a memorandum of understanding with equitymaster.com for e-broking activities of the
site. Infinity.com financial Securities Ltd., an e-broking outfit is Typing up with UTI Bank for
a banking interface. Geojit Securities Ltd, the first company to start online trading services,
has signed a MoU with UTIBank to enable investors to buy\sell
dematstocks through thecompany's website. India bulls have signed a memorandum of unders
tanding with UTI Bank. UTI Bank has entered into an agreement
with Stock Holding Corporation of India for providing
loans againstshares to SCHCIL's customers and funding investors in public andrights issues.
ICRA has upgraded the rating UTI Bank's Rs 500 crore certificate of deposit programmed to
A1+. UTI Bank has tied up
withL&T Trade.com for providing customized online trading solution for brokers.
2001:UTI Bank launched a private placement of non-convertibledebentures to rise
up to Rs 75 crores. UTI Bank has opened two off site ATMs and one extension counter with
an ATM in Mangalore, taking its total number of ATMs across the country to 355. UTI Bank
has recorded a 62 per cent rise in net profit for the quarter ended September 30, 2001, at Rs
30.95 crore. For the second quarter ended September 30, 2000, the net profit was Rs 19.08
crore. The total income of the bank during the quarter was up 53 per cent at Rs 366.25 crore.
2002:UTI Bank Ltd has informed BSE that Shri B R Barwale has resigned as a Director of
the Bank i.e. January 02, 2002. A C Shah, former chairman of Bank of Baroda, also retired
from the banks board in the third quarter of last year. His place continues to be vacant. MD a
modern took over as the director of the board after taking in the reins of UTI. B S Pandit has
also joined the banks board subsequent to the retirement of K G Vassal. UTI Bank Ltd has
informed that Shri Paul Fletcher has been appointed as an Additional Director Nominee of
CDC Financial Service (Mauritius) Ltd of the Bank. And Shri Donald Peck
hasbeen appointed as an Additional Director (nominee of South AsiaRegional
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Fund) of the Bank. UTI Bank Ltd has informed that on laying down the office of Chairman of
LIC on being appointed as Chairman of SEBI,
Shri G N Bajpai, Nominee Director of LIC has resigned as aDirector of the Bank.
2002:B Paranjpe&AbidHussein cease to be the Directors of UTIBank.UTI Bank Ltd has
informed that in the meeting of the Board
of Directors following decisions were taken: Mr. YashMahajan, Vice Chairman and
Managing Director of Punjab Tractors Ltd wereappointed as an Additional Director with imm
ediate effect. Mr N C Singhal forer Vice Chairmanand Managing Director of SCICI was
appointed as an Additional Director with immediate effect. ABN Amro, UTI Bank in pact to
share ATM. UTI Bank Ltd has informed BSE that a meeting of the Board of Directors of the
Bank is scheduled to be held on October 24, 2002 to consider and take on record the
unaudited half yearly/quarterly financial results of the Bank for the half year/Quarter ended
September 30, 2002. UTI Bank Ltd has informed that Shri J M Trivedi has been appointed as
an alternate director to Shri Donald Peck with effect from November 2, 2002.
2003:UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors of
the company
held on January 16, 2003, Shri R NBharadwaj, Managing Director of LIC has been appointed
as an Additional Director of the Bank with immediate effect.- UTI Bank, the
private sector bank has opened a branch at Nellore. The bank's Chairman and Managing
Director, Dr P.J. Nayak, inaugurating the bank branch at GT Road on May 26. Speaking on
the occasion, DrNayak said. This marks another step towards the extensive customer banking
focus that we are providing across the country and reinforces our
Commitment to bring superior banking services, marked by convenience and closeness to
customers. -UTIBank Ltd. has informed the Exchange that at its meeting held on June 25,
2003 the BOD have decided the following:
1) To appoint Mr. A T Pannir Selvam, formerCMD of Union Bank of India and Prof.
JayanthVarma of the Indian Institute
of Management, Ahmedabad as additional directors of the Bank with immediate effect.
Further, Mr. PannirSelvam will be the nominee director of the Administrator of the specified
undertaking of the Unit Trust of India (UTI-I) and Mr. Jayanth Varma will be an
Independent Director.
2) To issue Non-Convertible Unsecured Redeemable Debentures up to Rs.100 crs, in one or
more tranches as the Bank's Tier - II capital.
-UTI has been authorized to launch 16 ATM son the Western Railway Stations of Mumbai
Division.
-UTI filed suit against financial institutions IFCI Ltd in the debt recovery tribunal at Mumbai
to recover Rs.85cr in dues.
-UTI bank made an entry to the Food Credit Programme; it has made an entry into the 59
cluster whichincludes private sector, public sector, old private sector and co-operative banks.
-ShriAjeet Prasad, Nominee of UTI has resigned as the director of the bank.
-Banks Chairman and MD Dr. P. J. Nayak in augurated a new branch at Nellore.
-UTI bank allots shares under Employee Stock Option Scheme to its employees.
-Unveils pre-paid travel card 'Visa Electron Travel Currency Card'
-Allotment of 58923equity shares of Rs 10 each under ESOP.
-UTI Bank unveils new ATM in Sikkim.

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2004:Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue,
issue fully subscribed -UTI Bank Ltd has informed that ShriAjeet Prasad, Nominee of the
Administrator of the Specified Undertaking of the Unit Trust of India (UTI - I) has been
appointed as an Additional Director of the Bank w. e. f. January 20,2004.-UTI Bank opens
new branch in Udupi-UTI Bank, Geojit in pact for trading platform in Qatar -UTI Bank ties
up with Shri ram Group Cos-Unveils premium payment facility through ATMs applicable to
LIC UTIBank customers Metal junction (MJ)-the online trading andprocurement joint
venture of Tata Steel and Steel Authority of India(SAIL)- has roped in UTI Bank to start
off own equipment for Tata Steel.-DIEBOLD Systems Private Ltd, a wholly owned
subsidiary of Diebold Incorporated, has secured a major contract for the supply of ATMs an
services to UTI Bank -HSBC completes acquisition of 14.6% stake in UTI Bank for .6 m
-UTI Bank installs ATM in Thiruvananthapuram -Launches Remittance Card' in association
with Remit2India, a Web site offering money transfer services.
2005:-UTI Bank enters into a banc assurance partnership with
BajajAllianz General for selling general insurance products through its branch network.
-UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at Mangalore.
2006:
-UBL sets up branch in Jaipur -UTI Bank unveils priority banking lounge.

MANAGEMENT OF AXIS BANK


Promoters:
Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the
country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs.
100 Crore, LIC - Rs.7.5 Crore and GIC and its four subsidiaries contributing Rs. 1.5 Crore
each SUUTI - Shareholding 27.02%Erstwhile Unit Trust of India was
setup as a body corporate under the UTI Act, 1963, with a view to encourage savings and
investment. In December 2002, the UTI Act, 1963 was repealed with the passage of Unit
Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the Parliament, paving the
way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from
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1st February 2003. In accordance with the Act, the Undertakingspecified as UTI I has been
transferred and vested in the Administrator of the Specified Undertaking of the Unit Trust of
India (SUUTI), who manages assured return schemes along with 6.75% US-64 Bonds,6.60%
ARS Bonds with a Unit Capital of over Rs. 14167.59 crores. The Government of India has
currently appointed Shri K. N. Prithviraj as the Administrator of the Specified undertaking of
UTI, to look after and administer the schemes under UTI where Government has continuing
obligations and commitments to the investors, which it will up hold
DEFINITIONS OF BANKING

A bank is a financial institution licensed by a government. Its primary activity is to lend


money. Many other financial
activitieswere allowed over time. For example banks are importantplayers in financial
markets and offer financial services such as investment funds.
Banking can also be defined as engaging in the business of keeping money for
savings and checking accounts or for exchange or for issuing loans and credit.

Transacting business with a bank; depositing or withdrawingfunds or requesting a loan.

Bank - a supply or stock held in reserve for future use (especially in emergencies)

MEANING OF BANKING
An organization, usually a corporation, chartered by a state or federal government, which
does most or all of the following: receives demand deposits and deposits, honors instruments
drawn on them, and pays interest on them; discounts notes, makes loans,and invests
insecurities collects checks, drafts, and notes; certifies depositors checks; and issues drafts
and cashiers.
PRODUCT OF AXIS BANK
Easy Access Saving Account
Saving Account for Women
Prime Saving Account
Senior Citizens Saving Account
Priority Banking
Corporate Salary Account
Trust /NGOs Saving Account
Resident Foreign Currency Account
Online Trading Account
Current Account
Term Deposits
Locker Facilities
NRI Services
Depository Services
Financial Advisory Services
Wealth Management Services
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Insurance Solutions Life and General
Retail Loans
Credit Loans
Travel Currency Cards
Remittance Cards
Gift Cards.

Customer service in Banking Operations


1. Cheque Drop Box Facility:RBI's Committee on Procedures and Performance Audit on
PublicServices has recommended that both the drop box facility and the facility for
acknowledgement of the cheques at the regular collection counters should be available to
customers and no branch should refuse to give an acknowledgement if the customer
tenders the cheques at the counters.
2. Issue of Cheque Books:The Committee has observed that some banks do not allow
depositors to collect their cheque book at the branch but insist on dispatching the cheque
book by courier to the depositor. Further, it is stated by the Committee that the depositor
is forced to sign a declaration that a dispatch by the courier is at the depositor's risk and
consequence and that the depositor shall not hold the bank liable in any manner
whatsoever in respect of such despatch of cheque book. Committee has observed this as
an unfair practice and advised banks to refrain from obtaining such
undertakings from depositors. Banks should also ensure that cheque books are delivered
over the counters on request to the depositors or his authorized representative.
3. Statement of Accounts / Pass Books:The Committee has noted that banks invariably
show the entries in depositors passbooks /statement of accounts as "By Clearing" or "By
Cheque". Further, in the case of Electronic Clearing System (ECS) and
RBI ElectronicFunds Transfer (RBIEFTR) banks invariably do not provide anydetails
even though brief particulars of the remittance are provided to the receiving bank.
In some cases computerized entries use sophisticated codes which just cannot be
deciphered. With a view to avoiding inconvenience to depositors, banks are advised to
avoid such inscrutable entries in passbooks statements of account and ensure that brief,
intelligible particulars are invariably entered in pass books / statements of account. Banks
may also ensure that they adhere to the monthly periodicity prescribed by us while
sending statement of accounts.

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TRADITIONAL BANKING ACTIVITIES
Banks act as payment agents by conducting checking or current accounts for customers,
paying cheques drawn by customers on the bank, and collecting cheques deposited to
customers' current accounts. Banks also enable customer payments via other payment
methods such as telegraphic transfer, EFTPOS, and ATM. Banks borrow money by accepting
funds deposited on current accounts, by accepting term deposits, and
byissuing debtsecurities such as bank notes and bonds.
Banks lendmoney by makingadvances to customers on current accounts, bymaking installme
nt loans, and by investing in marketable debtsecurities and other forms of money lending.
Banks provide almost all payment services, and a bank account is considered indispensable
by most businesses, individuals and governments. Non-banks that provide
payment services such as remittance companies are not normally
considered an adequate substitute for having a bank account. Banks borrow most funds from
households and non-financial businesses, and lend most funds to households and nonfinancial businesses, but nonbank lenders provide a significant and in many cases adequatesubstitute for bank loans,
and money market funds, cash management trusts and other non-bank financial institutions in
many cases provide an adequate substitute to banks for lending savings.

ECONOMIC FUNCTIONS
1. Issue of money-Inthe form of bank notes and current accounts subject to cheque or
payment at the customer's order. These claims on banks can act as money because they are
negotiable and/or repayable on demand, and hence valued at par. They are effectively
transferable by mere delivery, in the case of banknotes, or by drawing a cheque that the payee
may bank or cash.
2. Netting and settlement of payments Banks act as bothcollection and paying agents for customers, participating ininterbank
clearing and settlement systems to collect, present, be presented with, and pay payment
instruments. This enables banks to economies on reserves held for settlement of payments,

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since inward and outward payments offset each other. It also enables the offsetting of
payment flows between geographical areas, reducing the cost of settlement between them.
3. Credit intermediation Banks borrow and lend back-to-back on their own account as
middle men.
4. Credit quality improvement
banks lend money to ordinarycommercial and personal borrowers (ordinary credit quality), b
utare high quality borrowers. The improvement comes fromdiversification of the bank's
assets and capital which provides a
buffer to absorb losses without defaulting on its obligations. However, bank notes and
deposits are generally unsecured; if the bank gets into difficulty and pledges assets as
security, to raise the funding it needs to continue to operate, this puts the note holders and
depositors in an economically subordinated position.
5. Maturity Transformation
banks borrow more on demand debt and short term debt, but provide more long term loans. In
otherwords, they borrow short and lend long. With a stronger creditquality than most other bo
rrowers, banks can do this byaggregating issues (e.g. accepting deposits and issuing
banknotes) and redemptions (e.g. withdrawals and redemptions of banknotes), maintaining
reserves of cash, investing in marketable securities that can be readily converted to cash if
needed, and raising replacement funding as needed from various sources (e.g. wholesale cash
markets and securities markets).
BANKING CHANNELS
Banks offer many different channels to access their banking and other services:
A branch, banking centre or financial centre is a retail location where a bank or financial
institution offers a wide array of face-to-face service to its customers.
ATM is a computerized telecommunications device that provides a financial institution's
customers a method of financial transactions in a public space without the need for a human
clerk or bank teller. Most banks now have more ATMs than branches, and ATMs are
providing a wider range of services to a wider range of users. For example in Hong Kong,
most ATMs enable anyone to deposit cash to any customer of the bank's account by
feeding in the notes and entering the account number to be credited. Also, most ATMs enable
card holders from other banks to get their account balance and withdraw cash, even if the
card is issued by a foreign bank.
Mail is part of the postal system which itself is a system where in
written documents typically enclosed in envelopes, and also
small packages containing other matter, are delivered to destinations around the world.
This can be used to deposit cheques and to send orders to the bank to pay money to third
parties. Banks also normally use mail to deliver periodic account statements to customers.
Telephone banking is a service provided by a financial institution
which allows its customers to perform
transactions over thetelephone. This normally includes bill payments for bills from major
billers (e.g. for electricity).
Online bankingis a term used for performing transactions, payments etc. over the Internet
through a bank, credit union or building society's secure website.

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Mobile banking is a method of using one's mobile phone to conduct simple banking
transactions by remotely linking into a banking network.
Video banking is a term used for performing banking transactions or professional banking
consultations via a remote video and audio connection. Video banking can be performed via
purpose built banking transaction machines (similar to an
Automated teller machine),Automated teller machine), or via a video conference enabled
bank branch

MORTGAGE BANKING
Mortgage banking deals primarily with originating mortgage loans and servicing them. Read
more about it here as well as about what a career in mortgage banking involves. Mortgage
banking is meant for a single purpose, to service the real estate finance industry. Mortgage
banking deals specifically with originating mortgage loans as well as servicing them. Usually,
mortgage banks avail funds from the Federal National Mortgage Association, or FNMA, also
known as Fannie Mae, the Federal Home Loan Mortgage Corporation, or FHLMC, also
known as Freddie Mac, or any other large companies that service mortgages, which are
related to the secondary mortgage market. Here are a few pointers about the nitty-gritty
of mortgage banking.
1. Mortgage Banks Specialize in Mortgage Loans:
Unlike a savings bank that is federally chartered, in general mortgage banks specialize in
only providing mortgage loans. Hence, customers do not deposit their money in these banks.
As has been mentioned above, the secondary wholesale market is their primary source of
funds. Freddie Mac and Fannie Mae are examples of the lenders in the secondary market.
2. Mortgage Banks Differ in Size:
While some mortgage banks can be nationwide, others can originate a volume of loan that
can exceed that of a commercial bank that is nationwide. Many of these mortgage banks
utilize specialty servicers like Real Time Resolutions to carry out tasks like fraud detection
work and repurchase.
3. Mortgage Banks have Two Sources of Revenue:
The two main sources of income are from loan servicing fees (if they are into loansevicing0,
and fees from loan origination. Mortgage bankers, by and large, are choosing not to service
the loans they have originated. That is because they are entitled to earn a service-released
premium by selling them soon after the mortgage loans are closed and funded.
4. Different Banking Laws Apply to Mortgage Banks:
Mortgage banks usually operate under banking laws that are quite different, according to the
state they operate in. You will need to check each individual states financial department or
state banking in order to get list of mortgage bankers in each state. While federal laws apply

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to the operation of a federal bank, in terms of consumer protection, usually consumers have
additional rights, which are applicable according to each state.
5. Mortgage Bankers can be More Competitive:
Since they only specialize in lending and do not have to subsidize any of the losses that other
departments may have incurred, as in regular banking, mortgage bankers have the ability of
being really competitive when lending for mortgage. However, they usually do not have the
advantage of accessing adjustable rate mortgages that are low cost, which federal banks are
typically associated with, and federal money access.
6. Career in Mortgage Banking:
Professionals in mortgage banking in the job market today need to have a college degree in
business or finance, or some specific experience or training related to the field. Skills in good
customer service, an inherent ability with numbers, and computer skills are also essential
requirements for mortgage banking jobs. A mortgage banking professionals job involves
reviewing credit scores, determining the kind of loan that is most beneficial for the customer
and guiding them through the process of application as well as closing. The loan officer has
to be very organized and detail oriented, and need to be able to handle the large amounts
of paperwork and reporting that are required for getting loans approved, up to the closing.
ORGANISATION STRUCTURE OF AXIS BANK

SAVING
ACCOUNT
INFORMATION
Definition: A deposit
account at a bank or
savings and loan which
pays interest, but cannot be
withdrawn by check writing.
TYPES OF SAVING
ACCOUNT IN AXIS
BANKING
1) ZERO BALANCE
SAVINGS ACCOUNT
At Axis Bank it has been c
onstant endeavor to create
productsspecifically catering to your needs. The account while offering a whole range of
services also addresses your latent need of having an account
without the hassle of maintaining an average quarterly balance.
Features: - 1. No Average Quarterly Balance requirement
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2. Free International Debit Card with an Accidental Insurance cover upto Rs2 lakhs*
(charges for the primary holder are waived)
3. Free mobile banking facility
4. Access through more than 825 branches and more than 3595 ATMs
5. At-Par cheque facility with the clearing limit of Rs 50,000
6. 24x7 Tele banking & Internet banking
7. Free quarterly statements
8. Free monthly e-statement
2) KRISHI SAVING ACCOUNT (Kheti Ho Khushahaliki)
Axis Bank offers a unique savings account which is easy to operate and allows you to transact
immediately. This product has been specially designed keeping in mind the unique
requirements of a farmer and true to its nature has been called the Krishi Savings Account.
Some of the features of our new product are:
Average Balance Requirement :This account is offered with the requirement
of maintaining the half-yearly average balance of Rs 1000 only.

International Master Debit


Card:The Krishi Savings Account entitles you to an International MasterDebit Card with
which you can access your account anytime through the Axis Bank ATM network free of
cost. This card comes with a cash withdrawal limit of Rs 25,000 per day. Free Accident
Insurance cover of Rs 2 lacks.

Anywhere Banking:Being a Krishi account holder, you are entitled to access our wide
network of more than 825 branches and 3595 ATMs across 440 cities. You can now easily
carry out your transactions through any of the branches or ATMs.

At Par ChequeBook:Your Krishi Savings Account comes with the At-Par Cheque
facility. This facility enables you to en cash the cheques as local instruments at any of the
440 centers where the Bank has its presence, at no extra cost. Moreover, you can also
issue cheques at other centers upto the limit of Rs 50,000.

3) EASY ACCESS SAVINGS ACCOUNT (Banking made easy)


A :Accessibility
C :Convenience
C :Comfort
E :Earnings
S :Speed
S :Service
Want a savings account that transcends geographical boundaries? Presenting, Axis Bank's
Easy Access Savings Account. The account is an endeavor by the Bank to understand the
consumers' needs
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andredefine banking to suit your requirements for a truly comfortablebanking experience.
Easy Access Savings Account gives you instantaccess to your money anywhere, anytime.
Possessing a range of unmatched features, it has been devised to better suit the
convenience of our eclectic client base. You can avail of all these services with a minimum
quarterly average balance of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban
centers and Rs. 1,000in rural centers.
At-par cheque
ATM Network
Anywhere Banking
Telebanking
iConnect
Mobile Banking
Quarterly account statement
Quarterly interest @ 3.5 % per annum
Free monthly e-statement.
You can avail of all these services with a minimum quarterly average balance of Rs. 5,000 in
metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in rural centers.
4) CORPORATE SALARY ACCOUNT:
Our Corporate Salary Power Employee Reimbursement accounts as a savings accountvariant.
Preferential pricing on loan products and credit cards and other banking products & services.
Offering is designed to offer payrollsolutions through in a 24 X 7 environment. We leverage o
n ourextensive network of distribution channels spread across 450 centers through a network
of more than 827 branches and 3595 ATMs besides our superior service delivery model and
product features, as a strong differentiator, to provide value to the end user.
Benefit to Employers:
Efficient salary disbursal. Web Upload Transfer salaries/reimbursements directly from
your current account with Axis Bank to your employee's accounts using I Connect from your
office.
Single-instruction salary credit - Same day salary credits for all companies having Corporate
Account with Axis Bank. Dedicated
Relationship Manager at metro locations to understand the financial requirements of your
employees.
Benefit to Employees:
No minimum balance criteria.
Unparalleled Access - Anywhere banking facility through ournetwork of Branches, ATM
and Internet banking facility.
AT Par cheque books payable locally at all Axis Bank locations.
International Debit cum ATM cards with enhanced Cash withdrawal facility and other value
add ones.
Online Banking with funds transfer, online shopping and billpayment options.
Depository services with free online trading accounts.
Meal Cards on a master card platform.

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5) PRIME SAVING ACCOUNTS:


Want a customized savings account to suit your specific financialrequirements?
At Axis Bank, we have always strived to pace ourproducts with the growing needs of our
customers. The Prime
Savingsaccount has therefore been created with your specific financialrequirements in
mind. Through the 'At Par' cheque facility, you have the unique advantage toencase your
cheques as a local cheque at more than 330
centerswhere the bank has a presence at no extra cost. In addition theaccount enables you
to issue cheques up to Rs. 1 lakh, which will betreated as 'At Par' across these locations. You
can avail of all these services with a minimum average balance of Rs 25,000 in
metro/urban/semi-urban centers and Rs 10,000 in ruralcenters.
6) SMART PRIVILEGE ACCOUNT:(For the woman of today)
In today's busy world it's tough being a working woman. Right from shuttling between a job
and family to taking care of her finances she has to be on her toes all the time. Keeping this in
mind, we at Axis Bank have designed a savings account best suited for the woman of today.
With the Smart Privilege Account, you can manage your
moneyand your life and as well as enjoy a host of lifestyle privileges.Furthermore Axis Bank'
s Smart Privilege Account ensures that youhave enough time for all the important things in life.

Senior Privilege (Because life begins at sixty): Are you seeking a banking style that
compliments your senior status? Axis Bank's Senior Citizen Savings Account has been
designed keeping in mind the fact that a senior citizen's banking requirements are wholly
different and require special consideration.

Special Privilege(A Privilege assures the care you deserve):We have introduced Senior
Citizen ID card for our Senior Privilege patrons. Let us briefly introduce the wide range of
advantages it hold for you.

Avail of Great benefits with Senior Citizen ID card: ID card acts as an age proof.
Enabling you to redeem every advantage that you are eligible for, this card will soon
help you avail of certain never-before Senior-citizen benefits at various stores, service
providers and installation across the nation.

Feel safe Everywhere: Apart from provide you with the power to claim great
benefits, card also act as emergency information medium. In case of emergencies, it
provides the doctors and authorities with vital data like your blood group, allergies,
illnesses, address and emergency contact details. This
ensures that you are well looked after in any situation, no matterwhere you
are.

Always a Privilege: It will help in strengthen the bond with us and to be of


assistance to you at all the times, no matter what your need be. Whether its loan, a

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savings account or any financial services that you wish to avail of, wewill make sure that
we're always be there by yourside.
7) POWER SALUTE (Salute to the defense forces)
Are you looking for an account that fits with your life in the Defence Forces? Defense Salary
Account from Axis Bank is a product designed keeping in mind how tough a life in the
Defense Forces is. Not only does it come to you absolutely free, no minimum balance is
required either. You can also access the entire Axis Bank network, including more than 2300
ATMs and 550 branch offices (and growing) no matter where you are posted. With the
complete gamut of banking services(including overdrafts, loans and zero-balance
requirements) you can now rest assured about your family and all their financial needs. Its
our way of showing our appreciation to your work.
Banking Privileges: At-par Cheque Facility: Your job involves constant transfers
acrossthe country. With the at-par cheque facility it will no longer be necessary to set up
new bank accounts with each transfer.
Additional Debit Card: Along with a free International Debit Card, you also get
a free card for the joint account holder. This means that your child or spouse also
enjoy the same benefits of banking with Axis Bank.
Financial Advisory Services: Our solutions answer to the twin goals of meeting your
requirements and to diversify and spread the risk of your investment portfolio, so
you can look forward to a comfortable and worry-free life. We first understand your
exact investment needs and then design the perfect investment plan for you.
8) TRUST/NGOSAVING ACCOUNT:
Thoughtful banking for people who spend their lives thinkingof othersNeed special banking
for special causes? Axis Bank's Trust Account is an effort to offer thoughtful banking for
people who spend their
livest h i n k i n g o f o t h e r s . I t i s a c o m p l e t e b a n k i n g s o l u t i o n f o r Tru s t s ,
Associations, Societies, Government Bodies, Section 25 companies andNGOs, so that the
organizations can devote all of their time to their noble motivations.
Features:A Savings Account for your Trust with a concessional AverageQuarterly Balance amulti-city
at-par cheque facility with no limit on clearing payments atcenters across the country wherever
we are present.Free anywhere banking across all our Branches and ExtensionCounters and over
all our ATMs.Free Demand Drafts or Pay Orders as and when required by you to
remitfunds.Free collection of cheques at outstations locationsFree monthly.
Monthly Statement of Account delivered at your doorstep. Facility for collecting donations in
your account through our network
of B r a n c h e s a n d e x t e n s i o n c o u n t e r s a c r o s s t h e c o u n t r y, a s w e l l a s
throughconnects - our Internet Banking facility. Also, Axis Bank canoffer the facility
to donate funds to your Trust through our InternetBanking facility IConnect to its
customers. An Axis Bank customer can donate any amount to your Trust through the Internet.
In such cases,the savings account of the customer gets debited and the
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savingsaccount of your Trust gets credited with the amount of donation at thesame time. At
the end of every month, the Bank will provide an MISgiving details of the amount of
donations and the name of donor. Thiswill enable the Trust to issue receipts to the donors.Free
Internet Banking facility that enables you to view the status
of yo u r a c c o u n t , t r a n s f e r f u n d s a n d c a r r y o u t a n u m b e r o f b a n k i n g activities
from the comfort of your home or office.
Investment Advice: Our Financial Advisory Desk will provide portfolio management advice
as well as help you undertake investments.
Free De-mat: To facilitate your investments, we offer a free De-mat Account (charges due to NSDL
must still be levied) to our esteemed account holders in the Trust or Society segment.
9)FOREIGN CONTRIBUTION (REGULATION) ACT [FCRA] ACCOUNTS
The FCRA account enables approved organizations to receiveforeign contributions
for utilization in their activities in India. The Bank will provide assistance in the process of
documentation and obtaining necessary approvals from Ministry of Home Affairs at New
Delhi.

CURRENT ACCOUNT INFORMATION


1) CHANNEL ONE: (FOR SUCCESSFUL BUSINESSES)
The Channel One Current Account is an effort in that direction where we take care of your
day to day banking requirements leaving you with more time for your business. Channel One
Current Account is most appropriate choice of successful
businesses. At a monthly Average Balance (MAB ) of Rs. 10 lack.
FEATURES: 1. Relationship Manager
2. Doorstep Banking
3. Anywhere Banking
4. Free Internet Banking
5. Free 24 hour Tele-banking
6. Mobile Banking Service
7. International debit card
8. Cheque Protection Faciltity
9. Free 24 hour cheque deposit facility
10. Payment of Government Taxes/ Dues
11. Foreign exchange services.
2) ZERO Hassle Balance:
Small businesses rising on the growthgraph need the right of nurturing and appropriate
solution for theirgrowing banking requirements. Recognizing these needs, Axis Bankpresent you
the Local Current Account geared to answer all

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kindsof local business requirements. At a monthlyAverage Balance(MAB) of Rs.
Nil.
FEATURES: 1.Zero Balance facility
2.75 free transactions every month
3.Rebate on Annual Charges
4.Upfrount Annual Fee
5.Mobile Banking
6.ATM cum International Debit Card
7.Free Internet Banking
8 . Tel e b a n k i n g
9.Free Monthly Account Statement
3) BUILDERS AND REAL ESTATE:
Axis Bank understands theincreasing demands on businesses in this segment .Herespresentin
g the Axis Bank Builder & Real Estate Current Account acurrent account with unparalleled
product features built tosuit
Builders & Realtors exclusively. This account offers youunmatched convenience while addin
g financial value to yourbusinesses spread over geographies. . At a monthly AverageBalance
(MAB ) of Rs. 5 Lacs this account comes loaded
withspecial facilities and benefits, most appropriate for your business.
FEATURES:
1.Home Branch Cash Deposit
2.Non Home Branch Cash Withdrawal
3.Free Anywhere Banking
4.Cluster facility
5.Zero Balance account for Vendors and Suppliers
6.Franking Facility
7.Customer cheque printing
8.Internet Banking
9.Free 24-hour Phone banking
10.Mobile Alerts
11.ATM cum Debit Card
12.Free Monthly Account Statement

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INTRODUCTION TO ORGANISATION
1)BUSINESS DESCRIPTION
The Bank's principal activities are to provide commercial banking services which include
merchant banking, direct finance, infrastructure finance, venture capital fund, advisory,
trusteeship, forex, treasury and other related financial services.
2) CORPORATE PROFILE
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire
spectrum of financial services to customer segments covering Large and Mid Corporates,
SME, Agriculture and Retail Businesses.The Bank has a large footprint of 1787 domestic
branches (including extension counters) and 10,363 ATMs spread across 1,139 centres in the
country as on 31st December 2012. The Bank also has 7 overseas branches / offices in
Singapore, Hong Kong, Shanghai, Colombo, Dubai, DIFC - Dubai and Abu Dhabi.
Axis Bank is one of the first new generation private sector banks to have begun operations in
1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of
India (SUUTI) (then known as Unit Trust of India),Life Insurance Corporation of India
(LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd., The
New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India
Insurance Company Ltd. The shareholding of Unit Trust of India was subsequently
transferred to SUUTI, an entity established in 2003.With a balance sheet size of Rs.2,85,628
crores as on 31st March 2012, Axis Bank is ranked 9th amongst all Indian scheduled banks.
Axis Bank has achieved consistent growth and stable asset quality with a 5 year CAGR
(2007-12) of 31% in Total Assets, 30% in Total Deposits, 36% in Total Advances and 45% in
Net Profit.
3) SUBSIDIARIES
The Bank has set up six wholly-owned subsidiaries:
Axis Securities and Sales Ltd. (Since renamed Axis Capital Ltd.)
Axis Private Equity Ltd.
Axis Trustee Services Ltd.
Axis Asset Management Company Ltd.
Axis Mutual Fund Trustee Ltd.
Axis U.K. Ltd.
4) PROMOTERS:
UTI Bank Ltd. has been promoted by the largest and the best Financial Institution of the
country,UTI. The Bank was set up IN 1993 with a capital of Rs. 115 crore, with
UTI contributing Rs. 100 crore,
LIC - Rs. 7.5 crore
GIC and its four subsidiaries contributing Rs. 1.5 crore each.
Axis Bank is today one of the most competitive and profitable banking franchise in India.
Which can be clearly seen by an analysis of its comprehensive portfolio of banking services
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including Corporate Credit, Retail Banking, and Business Banking,Capital Markets, Treasury
and International Banking.
5) CAPITAL STRUCTURE:
The Bank has authorized share capital of Rs. 500 crores comprising 500,000,000 equity
shares of Rs.10/- each. As on 31st March, 2012 the Bank has issued, subscribed and paid-up
equity capital of Rs. 413.20 crores, constituting 413,203,952 shares of Rs. 10/- each. The
Banks shares are listed on the National Stock Exchange and the Bombay Stock Exchange.
The GDRs issued by the Bank are listed on the London Stock Exchange (LSE).
6) DISTRIBUTION NETWORK
The Bank has a network of 1787 domestic branches (including extension counters) and
10,363 ATMs across the country, as on 31st December 2012, the network of Axis Bank
spreads across 1,139 cities and towns, enabling the Bank to reach out to a large cross-section
of customers with an array of products and services. The Banks overseas network consists of
4 branches in Singapore, Hong Kong, DIFC Dubai and Colombo and 3 Representative
offices at Shanghai, Dubai, and Abu Dhabi.

7) BUSINESS OVERVIEW
An overview of various business segment:
A) RETAIL BANKING
Axis Bank has developed a strong retail banking franchise over the years. Retail Banking is
one of the key drivers of the Banks growth strategy and it encompasses a wide range of
products delivered to customers through multiple channels. The Bank offers a complete
suite of products across deposits, loans, investment solutions, payments and cards to help
customers achieve their financial objectives. The Bank focuses on product differentiation as
well as a high level of customer-service to enable it to build its retail business.
The growth areas identified by the Bank are in the areas of residential mortgages and
passenger car loans. Of the total retail loans portfolio, 88.47% is in the form of secured
loans (residential mortgages and auto loans).
The Bank offers a wide range of payment solutions to its customers in the form of debit
cards, prepaid cards and credit cards. As on 31st March 2012, the Bank has a base of
approximately 124.99 lac debit cards, placing it among the leading players in the country. The
Bank is also a dominant player in prepaid cards. Axis Bank has over 2 lakh installed EDC
machines - a highest for any bank in India.
The Bank launched Axis Bank Wealth in 2008-09 targeting customers who have a total
relationship value with the Bank of between Rs.30 lacs and Rs.200 lacs. The value

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proposition aims at delivering a One Bank experience to such customers and is positioned
as a complete solution involving banking, investment and asset needs.
The Bank also distributes third party products such as mutual funds, Bank assurance products
(life and general insurance), online trading, Gold and Silver coins through its branches.
The retail business of the Bank is supported by innovative services and alternate channels
which provide convenience of transactions to customers. These channels include an
extensive ATM network, internet banking, mobile banking and phone banking.

B) BUSINESS BANKING

Business Banking leverages the Banks strengths a well distributed network of


branches and a strong technology platform to offer the best in transaction banking
services. The Bank offers a range of current account products and cash management
solutions across all business segments covering corporates, institutions, central and
state government ministries and undertakings as well as small and retail customers.
The Bank is one of the top CMS providers in the country. The Bank acts as an agency
bank for transacting government business offering services to various Central
Government Ministries / Departments and other State Governments and Union
Territories.
In order to provide solutions for business to effectively manage their funds flow, the
Bank has introduced liquidity management solution for corporate customers.
Similarly, a single window for all payment requirements was launched with several
advanced features such as setting a daily transaction limit for corporate users, setting
transaction limits for individual beneficiaries, prioritising payment methods, online
stop payment and cancellation facilities.

C) CORPORATE CREDIT

Axis Bank has built a strong corporate banking franchise across corporate, liability
and asset businesses. Axis Bank provides customized structuring and financing
solutions in a timely and comprehensive manner to its corporate customers with a
focus on building out a high quality credit portfolio. The Bank is a market leader in
Debt Capital Markets and loan syndication business across segments, sectors and
geographies.
Banks infrastructure business includes project and bid advisory services, project
lending, debt syndication, project structuring and due diligence, securitisation and
structured finance. During the year the Bank launched its first ever D&B-Axis Bank
Infra Awards 2011 in association with Dun & Bradstreet. The award felicitates
leading infrastructure projects and infrastructure companies. In October 2010, the
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Bank launched the Axis Infra Index (AII) with the primary objective of conveying a
sense of investment conditions in the infrastructure sector.
D) TREASURY

The Bank has an integrated Treasury, covering both domestic and global markets,
which manages the Banks funds across geographies. The Banks treasury business
has grown substantially over the years, gaining market share and continuing to be
among the top five banks in terms of forex revenues. The Treasury plays an important
role in the sovereign debt markets and participates in the primary auctions held by
RBI. It also actively participates in the secondary government securities and corporate
debt market. The foreign exchange and money markets desk is an active participant in
the inter-bank/ FI space. The Bank has been exploring various cross-border markets to
augment resources and support customer cross-border trade. The Bank has emerged as
one of the leading providers of foreign exchange and trade finance services. It
provides a gamut of products for exports and imports as well as retail services. Its
cutting edge technology provides comprehensive and timely customer services.

E) INTERNATIONAL BANKING

The international operations of the Bank form a key enabler in its strategy to partner
with the overseas growth potential of its domestic clientele, who are venturing abroad
or require non-rupee funds for domestic projects. The Bank now has a foreign
network of four branches (Singapore, Hong Kong, DIFC (Dubai) and Colombo (Sri
Lanka)) and three representative offices (Shanghai, Dubai and Abu Dhabi) with
presence in six countries. While corporate banking, trade finance, treasury and risk
management solutions are the primary offerings through the branches at Singapore,
Hong Kong, DIFC (Dubai) and Colombo, the Bank also offers retail liability products
from its branches at Hong Kong and Colombo. Further, the Banks Gulf Co-operation
Council (GCC) initiatives in the form of representative offices in Dubai and Abu
Dhabi, and alliances with banks and exchange houses in the Middle East provide the
support for leveraging the business opportunities emanating from the large NRI
diaspora present in these countries.

F) SMALL AND MEDIUM ENTERPRISES

The Small and Medium Enterprises (SME) segment is a thrust area of the Bank. The
business approach towards this segment, which is expected to contribute significantly
to economic growth in future, is to build relationships and nurture the entrepreneurial
talent available. The relationship based approach enables the Bank to deliver value
through the entire life cycle of SMEs. The Bank has segmented its SME business in
three groups: Small Enterprises, Medium Enterprises and Supply Chain Finance. The
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Bank extends working capital, project finance as well as trade finance facilities to
SMEs. The Bank has launched Business Gaurav SME Awards in association with
Dun & Bradstreet to recognize and award achievers in the SME space.
G) INFORMATION TECHNOLOGY

Technology is one of the key enablers for business and delivery of customized
financial solutions. The Bank continues to focus on introducing innovative banking
services through investments in scalable and robust technology platforms that delivers
efficient and seamless services across multiple channels for customer convenience
and cost reduction. The Bank has also focused on improving the governance process
in IT. The Bank has launched the Business Process Management System, a reusable
system, which helps to build process efficiencies across various areas of operations.

The Bank has undertaken various steps in order to align itself towards RBI guidelines
on security and governance, including setting up of Board and Executive level
committees and working on IT operations and other key areas.

8) AGRICULTURE

The Bank continues to drive and expand the flow of credit to the agricultural sector.
401 branches of the Bank have dedicated officers for providing farm loans. Products
and solutions are created specifically with simple features and offered at affordable
rates to rural customers. The Bank has also adopted a value-chain approach, wherein
end-to-end solutions are being provided for various stakeholders. It also offers various
customized solutions to meet the regional requirements.

9) FINANCIAL INCLUSION

The Bank perceives financial inclusion (FI) not as a corporate social responsibility or
a regulator driven initiative but as a large business opportunity that lies untapped in
the rural and unexplored section of the urban market. Till March 2012, the Bank has
opened over 4.4 million No-Frills accounts in over 7,607 villages through a network
of 15 Business Correspondents and nearly 6,000 customer service points. The Bank
has a strong presence in the Electronic Benefit Transfer (EBT) space and has covered
around 6,800 villages across 19 districts and 9 states till date with over 3.7 million
beneficiaries.
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In the urban space, the Bank has launched financial inclusion initiatives in Bangalore,
Chennai and Delhi targeting migrant labourers, slum dwellers and other under-banked
sector of the urban population and has opened over 3.5 lac No Frill accounts. The
Banks financial inclusion efforts are not merely restricted to launching of financial
inclusion initiatives and sourcing basic No Frill accounts, but to also promote the
savings habits and enable the customers to obtain customized solutions for their
financial needs.

The Bank also has a range of other customised products for this customer segment
like different variants of Axis Uday No Frills Savings Accounts, Chhota RD, Chhota
FD, and Chhota SIP. The Bank has been one of the first few banks to have tied-up
with telecom companies to offer remittance led financial inclusion services on the
mobile platform.
10)

HUMAN RESOURCES

The Bank aims in creating and developing human capital to realise its vision of
nurturing a mutually beneficial relationship with its employees. Employee
engagement and learning, leadership development, enhancing productivity and
building multiple communication platforms thus occupied centre stage in the Banks
HR objective. The Bank continues to maintain a strong employer brand in the
financial services sector especially on the campuses of the premier business schools of
the country. In a major initiative, the Bank launched Axis Academic Interface
Program (AAIP) with Institutions to offer youngsters an understanding about the
financial services industry, and creating Axis Bankers. So far, the Bank has tied up
with Manipal University, NIIT, IFBI and Guwahati University.

Axis Bank has a young workforce with an average age of 29 years. The equal
opportunity employer policy of the Bank contributes strongly to the Axis Bank brand

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Board of Directors

PERSON

DESIGNATION

Dr. SanjivMisra

Chairman

Shikha Sharma

Managing Director & CEO

Som Mittal

Director

RohitBhagat

Director

IreenaVittal

Director

K. N. Prithviraj

Director

V. R. Kaundinya

Director

S. B. Mathur

Director

Prasad Menon

Director

Rabindranath Bhattacharyya

Director

Prof. Samir K Barua

Director

A.K. Dasgupta

Director

VaradarajanSrinivasan

ED, Corporate Banking

SomnathSengupta

ED, Corporate Center

Mission
Customer service and product innovation tuned to diverse needs of individual and
corporate clientele.
Continuous technology up gradating while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and efficiently.

VISION AND VALUES


Vision 2015: To be the preferred financial solutions provider excelling in customer delivery
through insight, empowered employees and smart use of technology.
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Core Values

Customer Centricity
Ethics
Transparency
Teamwork
Ownership
Axis bank offers its services majorly in four parts

A.
B.
C.
D.

Personal
Corporate
NRI
Priority banking

A. Personal
Axis bank offers various services for individual domestic customers, which includes services
like
1.
2.
3.
4.
5.
6.
7.
8.
9.

Accounts
Deposits
Loans
Cards
Forex
Invstments
Insurance
Payments
Other services

1. The accounts offered by axis bank for its customers are:

EasyAccess Savings Account


Future Stars Savings Account
Krishi Savings Account
Prime Savings Account
Prime Plus Savings Account
Basic Savings Account
Womens Savings Account (smart privilege account)
Priority banking Account
Demat Account
Senior citizens Account
Defence Salary Account
Trust/NGO Savings Acoount
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Insurance Agent Account


Resident Foreign Currency (Domestic) RFC(D) Account
Pension Savings Bank Account
YOUth Account
3-in-1 Online Investment Account

2. Deposits offered by Axis Bank:


a) Fixed Deposits
Axis Bank offers simple reinvestment Fixed Deposits (at very competitive interest
rates), which can be opened with a minimum investment of Rs 10,000. Customers can
make additions to your deposit in multiples of Rs 1,000 each. The tenure of their
deposit must be a minimum of 6 months.
b) Recurring Deposits
Axis Bank's Recurring Deposit scheme will allow you with an opportunity to build up
your savings through regular monthly deposits of fixed sum over a fixed period of
time.
Features
Recurring deposits are accepted in equal monthly installments of minimum
Rs 1,000 and above in multiples of Rs 500 thereafter.

The fixed numbers of installments for which a depositor can opt are 12, 24, 36, 39,
48, 60, 63, 72, 84, 96, 108 and 120 months.

Transfer of Accounts - a recurring deposit account can be transferred from one


office of the Bank to another branch.

The amount of installment once fixed, cannot be changed.

Installment for any calendar month is to be paid on or before the last working day of
the month. Where there is delay in payment of installment, one can regularise the
account by paying the defaulted installment together with a penalty (at present it is
@ PLR plus 4 % for the period of delay).Fraction of a month will be treated as full
month for the purpose of calculating the penalty.

The total amount repayable to a depositor, inclusive of interest, depends on the


amount of monthly installments and the period of deposit.

c) Encash 24
The Encash 24 (Flexi Deposit) gives the liquidity of a Savings Account coupled with
high earnings of a Fixed Deposit. This is achieved by creating a Fixed Deposit linked
to your Savings Account providing you the following unique facilities:

Maximum Returns:
Customers money is no longer idle. As soon as the balance in your Savings Account crosses
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over Rs 25,000, the excess, in multiples of Rs 10,000 will be transferred automatically to a
higher interest earning Fixed Deposit Account. The maturity of fixed or term deposits formed
as a result of transfer of money from the Savings Bank account will be for a maximum period
of 181 days and the interest will be calculated on simple interest rate basis.

Maximum Liquidity:
The money parked in Fixed Deposits as a result of the above mentioned sweep out from your
Savings account can be easily accessed by issuing a cheque, withdrawing through ATM etc.
The amount broken form your Fixed Deposit will earn interest rates at the applicable rate for
the period that the deposit was held with the Bank. The remaining amount of Fixed Deposit
will continue to earn the contracted rate of interest.

d) Tax Saver Fixed Deposit


In the Finance Bill of 2006, the government had announced Tax benefits to Bank Term
Deposits which are of over 5 year tenure u/s 80C of IT Act, 1961 vide Notification Number
203/2006 and SO1220 (E) dated 28/07/2006.
The salient points of the scheme notification are; (a) Fixed tenure without premature
withdrawal. (b) Year is defined as a financial year. (c) Amount limited to Rs. 100 minimum
and Rs. 100,000 maximum. (d) Bank will issue a Fixed Deposit Receipt that shall be the basis
of claiming tax benefit. (e) Term deposit under this scheme cannot be pledged to secure a
loan.

3. Loans Offered by Axis :

Home Loan
Car loan
Personal Loan
Loan against Shares
Loan Against Property
Loan Against Securities
Loan against Gold
Education Loan

4. Cards Offered By Axis bank


Credit Cards

Platinum Advantage Credit Card


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Platinum Credit Card


Gold credit card
Silver credit card
Corporate Credit Card
Trust chemists credit card
Shriram credit card
eShop card
Easy credit card

Debit Cards
Priority Platinum Chip Debit Card
Priority Debit Card
Classic Debit Card
Gold Debit Card
Gold Plus Debit Card
Business Gold Debit Card
Prepaid Cards
Travel Currency Card
Payroll Card
Corporate Gift Card
Gift Card
Rewards Card
Remittance Card
Meal Card
Annuity Card
5. Forex offered by Axis bank

Travel Currency Cards :The Travel Currency Card gives its customers a 24-hour
access to money. Withdraw funds in the local currency from any Visa or Visa Plus
ATM's (Automated Teller Machine) as well as pay for all your purchases in any
country you visit, anywhere in the world.
Outward Remittances: Axis Bank offers Outward Remittance facilities enabling its
customers to remit money abroad through reliable and quick transactions. They can
send money abroad for reasons more than one: education, medical purpose, gifting,
maintenance for loved ones or donation for a cause.
Foreign Currency TravellersCheques: American Express Traveler's cheques are
widely accepted globally as a mode of payment in many parts of the world. It is
always worthwhile taking some of your foreign exchange in travelers' cheques as it is
a great backup to cash and cards.
Foreign Currency Cash: Carrying small amount of local currency or internationally
acceptable currency variants in wallet while travelling overseas is reassuring and
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convenient - especially to make payments for the services you may require on your
arrival at the destination.
6. Investment Services offered by Axis bank

Gold Mohurs
Silver Mohurs
Mutual Funds
Online trading
IPOSmart
Demat Account
8% Saving Bonds

7. Insurance Services offered:

Life Insurance
Home Insurance
Motor Insurance
Health Insurance
Travel Insurance
Business Guard

8. Payments services offered by Axis:

Bill Pay:Axis Bank's Bill Pay service enables you to make secure payments from the
comfort of your home or office. So its time to say goodbye to late payment fines, long
queues, lost bills, and commissions paid to local errand boys.

ECS: It is an electronic clearing system that facilitates paperless credit / debit


transaction directly linked to your account and also provides for a faster method of
effecting periodic and repetitive payments.
Through ECS (Debit), you can pay all your Utility bills (electricity/telephone/Mobile
bills, credit cards, etc), Mutual Fund (SIP), Insurance Premium, Loan Installments,
credit card payments, payments of donations and other bill payments.

Tax ePayments: In this service, Income / Other Direct Taxes, as well as Central
Excise & Service Tax* through iConnect can be paid from account online and can get
on-line acknowledgement of the payment by way of a Cyber Receipt, including
Challan Identification Number (CIN) immediately after making the payment.

Direct tax Payment: The Bank is authorized for Collection of Income or Other
Direct Taxes on behalf of Central Board of Direct Taxes (CBDT) w.e.f 1 October,
2003.

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Pension Disbursement: The Bank is authorized by RBI and Ministry of Defense for
disbursement of Pension to Armed Force (Army, Navy and Air Force) personnel
through its 151 authorized branches across the country.

B. Axis bank offers Corporate services, like:


1. Exclusive Banking Redefined - Club50 Current Account
At a half yearly average balance of Rs. 50 lacs (Rs. 25 lacs at Semi - Urban / Rural
branches), this premium current account smoothly fulfills your daily banking
requirement.
Main Features:

Dedicate relationship manager


Lifestyle benefits/ privileges
Free doorstep banking
Free RTGS / NEFT Facility
Cash Management Services
Free International Business Gold Debit Card

2. Various types of Current Accounts to suit every business requirements like:


The Banks offers a range of current account products to meet the needs of the various
customer segments such as Small Enterprises, Trade, Exproers, Corporate and
intuitions.

Normal Current Account


Business Advantage Account
Business Select Account
Business Classic Account
Business Privilege Account
Channel One Account
Current Account for GovtOrganisations
Current Account for Banks
Current Account for Builders & Real Estate
Capital Market Current Account
Krishi Current Account
Business Global Current Account
Club 50 Current Account
Inland Road Transport Current Account
Travel, Tourism and Hospitality Current Account
Local Current Account Current Account for Pharma
Current Account for Chartered Accountants

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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These products offer flexibility to customers to choose from the above option with
varying minimum average quarterly balance commitments and charges structure. In
addition to conventional banking facilities, these accounts offer Multi-City at Par payable
cheque book facility and anywhere banking facility across offer Multi city At Par
payable cheque book facility and any where banking facility across braches. Customers
can access their account Online through Corporate iConnect, Axis Banks Internet
banking platform as also through Tele-Banking facility and can receive account balance
information on mobile telephones and electronic mail. Customers are subject to
transaction charges including charges for non-maintenance of the committed balances.
FEATURES

Anywhere Banking:Axis Banks Current Account allows an individual to bank


from all Axis Banks branches and Extension counters. An individual can deposit
cash, withdraw cash, deposit cheque, and issue at-par cheques at any of Axis
Banks branches. So bank at an individuals own Convenience.

Instant Fund Transfer:An individual can transfer funds instantly between any of
Axis Banks branches. Funds transfers can be affected online, right from an
individuals through Axis Banks internet banking services.

Internet Banking: Axis Bank presents corporate iConnect a unique net Banking
platform for the current account customers. Available with multiply user IDs,
depending on an individuals needs. Access an individuals account at any time
form anywhere. An individual can transfer funds to his own accounts or to third
party accounts within Axis Bank & Inter Bank covering over 25,000 branches of
various banks. Corporate iConnect also permits transaction initiation by one user
and approval by another. An individual can also excuse bulk payments like salary
and commission across Axis Bank network right form his desktop.

At-Par (Multicity) Chequebook :Enjoy the benefits of Multicity Chequebook


with Axis Banks current Accounts. An individual cans issue cheques payable at
par at all Axis Banks branches across the country. An individuals cheques will be
treated as local cheques at more than 375 locations as on January 31, 2008.

ATM or Debit Card :With every Current Account (For proprietary and
partnership concerns), An individual can avail upto 2 ATM cum Debit cards,
which allow an individual round the clock access to his account from any of all
Axis Banks ATMs all over the country. An individual can withdraw uptoRs
40,000 a day.

Mobile Banking:Mobile Banking will enable an individual to bank with Axis


Bank through his mobile phone irrespective of where an individual are.

Fast track loans for SMEs


Wide range of products for the SME segment
Organised payment and collection solutions
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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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Online tax payment or through vast branch network
Mobile Banking services available for Current Account

3.Credit Services by Axis bank:


a) To large Corporates
b) To Agri Business:
For SME unites
Microfinance
4.Besides these services, Axis bank provides services in the areas like:
Capital Market
Treasury
Cash management services
Govt. business
C. Non-Resident (External) NRE Saving Account
Any person resident outside India may open NRE account. This account permits a NRI to
hold and maintain foreign currency earnings in Indian rupees. The Principal and interest
earned on these balances are freely reportable.
Whether an individual are a student, a professional, a salaried employee or an entrepreneur,
this account will meet all an individuals banking need.
Features

Low minimum balance requirement of Rs 5,000


Multicity cheque book which will permit An individual to make payment via cheque
across multiple locations
Mandate or Power of Attorney facility available so that in An individuals absence
from the country An individual can authorize his relative or friend to operate conduct
banking transactions on his behalf.
Free iConnect: 24 X 7 account access through secure internet banking facility from
anywhere and anytime.
Online shopping mall and utility bill payment facility be using Axis Banks Internet
based iConnect banking login.
Free personal accident cover of Indian Rupees 2,00,000 on Axis Banks Debit Card
(The insurance cover will come in force only after An individual make his first
successful payment transaction at any merchant establishment.)*
Tax Advisory Services from Axis Banks empanelled consultants

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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D) Priority Banking Resident
In a segmentation study undertaken in 2002, it was found that 2.72 % of Axis Banks retail
customers contribute to nearly 49.05% of Axis Banks total retail deposits. The clients that
bring a larger share of business to the Bank expect a differentiated standard of service. This
also makes business sense, as more often than not, most of the business in a particular branch
flows from a handful of clients. Hence, Priority Banking was launched in order to cater to the
needs of the high net worth customers within the bank.
The product has at its core, the idea of providing a certain bit of differentiation in service and
treatment to a segment of its customers with a view towards customer retention, acquisition
and cross selling.
The nucleus of these services has essentially four important components
Personalized service
Investment advisory Services
Prefential pricing of banking products/services
Lifestyle privileges.
Most of Banks, private as well as foreign, offer a specialized banking service to their elite
customers. The definition of the value of relationship and services offered differs across
banks. In general, MNC banks define the HNI segment taking into account the customers
liability as well as, assail relationship with the bank (Between 20-30 Lakhs and above)
whereas the Indian private banks only take in the savings bank balances and term deposits
(Between 5-10 Lakhs and above).
Features

Priority Banking Lounge: As a Priority banking customer an individual will have


access to an exclusive Priority Banking Lounge at branches. This will allow an
individual to conduct his financial transactions in utmost comfort and confidentiality
through an exclusive Relationship Manager.
Dedicated Relationship Manage:An individual will enjoy access to a dedicated
Relationship Manager who will be his one point contact at branch for all An his
banking transactions thus ensuring that An individual would neither have to move
from one counter to the other nor stand in queues to await his turn.
Home Banking: Experience the convenience of Axis Banks home banking facilities.
Avail of free cash and cheque pick-up delivery at an individuals or residence.
Exclusive Priority Banking International Debit card:This card allows an
individual free access to all VISA ATMs in Idea. The card also comes with higher
ATM withdrawal limits; higher POS transaction limits at merchant establishments,
enhanced insurance over and a host of special discounts and offers. An individual also
get Prefential Interest Rates and lowered Processing Fees on select Retail Loans.
Investment Privileges :Avail of assistance in financial planning. Investment advice
market information reports and invitations to investor meets are offered
complimentary to an individual.
Lifestyle privileges: However, its all about just financial series. We aim to provide a
different lifestyle experience through Lifestyle privileges like exclusive invitations to
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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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movie screenings, plays, music concerns and other special events sponsored by Axis
Bank, especially for Axis Banks Priority Banking Customers.

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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Other SERVICES:

ATM
The bank has 10,363 ATMs as on 31 December 2012. This includes all Axis Banks onsite
and off-site ATMs. All Axis Banks ATMs are connected to Axis Banks Base 24 ATM switch,
which in turn interacts with Axis Banks centralized core banking software for transaction
processing.

The Bank through its ATMs offers the following services


Banking Services:

Cash Withdrawal, with real time debit to customers account


Cash &Cheques Deposit
Balance Inquiry
PIN Charge

Other Services:

Mobile Airtime Refill for Hutch, Airtel, Idea, BPL, Cellular, RIM, Tata Tele
Facility for Non UTI bank VISA card holders to refill their prepaid phones.
Life Insurance Corporation Premium Payment
Bill Payment e.g.: BSNL, MTNL
Funds Transfer (within own accounts)
Online Donations to Trusts & NGOs
Purchase and redemption of UTI Mutual Fund Schemes through the ATM

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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Strategic Tie-ups for ATM
They have also tied up with Western Railway (Mumbai), Central Railways (Mumbai)
Pantaloons, HPCL, and BPCL for setting up ATMs at their locations.
Almost all costs related to setting up and maintenance of an ATM network is fixed. Thus, the
challenge for the Bank has been to migrate customers to this channel and develop new
streams of revenues from this channel, in order to make the channel viable. The Bank has
achieved tremendous success in this regard. We have been able to migrate about 90% of all
cash disbursement transactions to Axis Banks ATMs.

To generate direct revenue from the ATM Channel, the bank has adopted 2 strategies:

ATM Sharing with other banks


New functionalities such as mobile airtime refill, bill payment & mutual fund sales
through which Axis Banks bank earns a commission.

The Bank has also set up ATM galleries at 3 location. Each of the Gallery has 2 ATMs for the
convenience of the customers, information kiosk, a card operated touch-screen internet kiosk,
though which the customers can access their iConnect accounts with bank and perform their
banking transactions such as funds transfer, bill payment, balance inquiry, etc. A bill payment
kiosk has also been set up at this gallery.
The ATM Channel for the bank has been a major customer acquisition tool, increasingly the
channel is being seen as a customer servicing tool and all the new value added services are
part of that initiative.

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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SERVICES ADDED TO GAIN COMPETETIVE ADVANTAGE:

BUSINESS CONTINUITY CENTRE:

UTI Bank was the first bank in the country to set up a Business Continuity Centre (BCC) in
Bangalore which replicates the entire centralized database with a view to enable the Bank to
run smoothly in case of any eventuality affecting the Banks Data Centre in Mumbai. Each
transaction that gets recorded at the Data Centre gets reflected almost instantaneously
through WAN on the back-up database at the BCC.

CENTRALISED PHONE BANKING CENTRE

The Banks Centralized Phone Banking Centre provides customers across the country access
to the Bank over the phone, handling multiple queries in about 7000 calls per day.

CENTRALISED COLLECTION AND PAYMENT HUB

The Banks Centralized Collection and Payment Hub (CCPH) manages the entire collection
and payment activity under the Banks Cash Management Services (CMS) across the country,
handling on an average about Rs.5000 crores per month on the collection front and about
Rs.1500 crores per month on the payment front.

RETAIL ASSETS MANAGEMENT GROUP

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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The Banks Retail Assets Management Group (RAMG) is the operations hub of the entire
Retail asset distribution structure. In addition to opening and disbursing more than 3000
schematic loans every month, it is responsible for the maintenance of more than 100,000 such
loan accounts, and handles the entire post dated cheque presentation and several kinds of
repayments for all these accounts.

ATM BACKEND CELL

The ATM Backend Cell handles the entire cash management and reconciliation of balances
pertaining to ATMs across the country and ends up tallying over four lakh transactions by the
end of the day.

SERVICE BRANCHES

The Banks Service Branches in the 8 major metros take care of centralized clearing activity,
handling more than one lakh cheques every day for outward and inward clearing.

DATA CENTRE

The Banks Data Centre in Mumbai, the centralized IT powerhouse is like the central nervous
system of the Bank. It is a real time 24x7 setup, which manages 270 products and services of
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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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the bank with a database size of 1850 GB supporting on an average 42 lakh transactions per
day, to service over 42 lakh customer accounts and adding new customers @ 8000 per day.

CENTRALISED PROCESSING UNIT

The Banks Centralised Processing Unit (CPU) is the backbone of the Bank, managing
production and delivery of the entire range of deliverables to customers across the country
within 24 72 hours from the time the customer opens the account. The CPU currently
handles about 8500 new accounts every day.

Training in Wholesale Banking Operations


CORPORATES
Corporate Banking reflects Axis Bank's strengths in providing ourcorporate
clients in India, a wide array of commercial, transactional and electronic banking
products. We achieve this through innovativeproduct development and a well-integrated
approach to relationshipmanagement.
Funded Services:
Working Capital Finance,BillDiscounting,Export Credit,Short Term Finance,Structured
Finance, Term Lending
Non Funded Services: Letter of Credit,
Collection of Documents,Bank Guarantees
Value Added Services:
Syndication Services, R e a l T i m e G r o s s Settlement, Cash Management Services,Cor
porate Salary
Accounts,Reimbursement Account,Bankers to Right/Public Issue ,Forex

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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Desk ,Money Market Desk,Derivatives Desk,EmployeesTrusts,Cash Surplus Corporates, Tax
Collection
Internet Banking:
Supply Chain Management ,Corporate Internet Banking,Payment Gateway Services
SMALL AND MEDIUM ENTERPRISES:
A t A x i s B a n k w e u n d e r s t a n d h o w m u c h o f h a r d w o r k g o e s i n t o esta
blishing a successful SME. We also understand that your business isanything but "small"
and as demanding as ever. And as your business expands and enters new territories and
markets, you need to keep pacewith the growing requests that come in, which may lead
to purchasingnew, or updating existing plant and equipment, or employing new staff
tocope with the demand. That's why we at Axis Bank have assembled
products, services, resources and expert advice to help ensure that your
business excels.Solutions are designed to meet your varying needs.The followinglinks will
help you identify your individual needs.
Funded Services:Funded Services from Axis Bank are meant to directlyb o l s t e r t h e d a y- t o d a y w o r k i n g o f a s m a l l a n d a m e d i u m b u s i n e s s enterprise. From working capital
finance
to
credit
substitutes;
from
exportc r e d i t t o c o n s t r u c t i o n e q u i p m e n t l o a n - w e c a t e r t o v i r t u a l l y e v e r y bu
siness requirement of an SME. Click on the services below that best define your needs
Non-Funded Services:
Under Non-Funded services Axis Bank offerss o l u t i o n s t h a t a c t a s a c a t a l ys t
t o p r o p e l yo u r b u s i n e s s . I m a g i n e a situation where you have a letter of credit and
need
finance
against
thes a m e o r yo u h a v e a t e n d e r a n d yo u n e e d t o e q u i p yo u r s e l f w i t h a guarante
e in order to go ahead. This is exactly where we can help you sothat you don't face any
roadblocks when it comes to your business. Thefollowing are the services that will
precisely tell you what we can do BusinessAccounts,Letters of Credit,Collection of
Documents,Axis
Bank Trade,Guarantees,Cash Management Services ,Money Market Desk ,Derivatives D
esk ,S e r v i c e s t o C a s h S u r p l u s C o r p o r a t e ,Services to Employee Trusts,Bankers to
Rights/Public Issue, Tax Collection.
Specialized Services: Axis
Bank is one of the most trusted entities when it comes to specialized services like
selling
of
precious
metals
tocustomers. Under specialized services you can also avail customizedcontrol of
your value chain through our internet banking platform.
Value Added Services:
There
is
a
plethora
of
services
that
we
offerunder value added services. There's corporate salary account whiche n s u r e
s s m o o t h p a y m e n t m e t h o d s t o y o u r s t a f f . You c a n a v a i l a n assortment of
credit cards and debit cards from our merchant services.
The following are the highlights of this service:
Real
Time
Gross Settlement,Reimbursement Account,CustodyServices,Corporate Salary Accounts,Merch
antServices,Axis Bank Gold Business Credit Card
Internet Banking:
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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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Internet banking is a revolutionary service under the banking sector and Axis Bank is a
forerunner in providing you with thiss e r v i c e . We p r o v i d e s t a t e - o f - t h e a r t p a ym e n t g a t e w a y s e r v i c e s t o industries and companies in order to ease transaction
processing. This in
t u r n e n h a n c e s t h e c r e d i b i l i t y o f yo u r b u s i n e s s a n d m a k e s b a n k i n g extremely
cost-efficient.
GOVERNMENT SECTOR: Axis
Bank acts as an active medium betweenthe government and the customers by means of
various services. These services include :

Tax Collection
wherein customers can directly pay their taxes likeDirect taxes, Indirect taxes and Sales
Tax collections at their local Axis Bank

E-Ticketing
- Helps the customer by providing him a direct access to book a Railway Ticket online and
get it home delivered

Opening of L/C'sis done by the bank on behalf of Government


of India, Mints and Presses, thus facilitating imports for theGovernment.

Collection of levies and taxeson behalf of MunicipalCorporations i.e. Kalyan -Dombivli Mu


nicipal Corporation, isundertaken by the Bank.

Collection of stamp duty is done via franking mode in the state's of Maharashtra & Gujarat.
The Stamp Duty Franking Facility is available at followingbranches in
MaharashtraFort, Chembur, Lower Parel, Mira Road, Thane (TalaoPali), Panvel, Ratnagiri,
Pune(FC Road), Kolhapur,Nagpur, Pimpri.
The Stamp Duty Franking Facility is available at followingbranches in
GujaratAhmedabad (Navrangpura), Kutch (Mundra),Baroda (Gotri Road), Surat (Ring Road),
Bhavnagar &Vapi (GIDC).

Disbursement
of
Pensionto
retired
Employees
of
Central
Govt.
and Defence is directly done by Axis Bank along with the
disbursement of pension to themembers of EPFO (Employees Provident Fund Organisation)

Electronic Collection of feeson behalf of DGFT is done by the bank too

Ministry of Corporate Affairs- Collection of ROC fees for the Ministry through
authorized Branches and Net Banking.

Collection of Property Taxthrough Selected Branches on behalf of Municipal Corporation of


Delhi

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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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CHAPTER 5FINDINGS AND SUGGESTIONS
5.1 FINDINGS:
1. Bank is having 853 branches all over the country.
2. The number of branches should be increased.
5.2 SUGGESTIONS:1. Number of Branches should be increased covering a wider area in various states.
2. A wide publicity to be given about the organization and its products through various
means of communications to keep growth moments.
3. More number of training and educational programmesshould be included in Banks
schedule.
4. Developing a learning culture through continuous learning process.
5.3 COMPETETIORS
1. ICICI Bank Ltd.
2. HDFC Bank Ltd.
3. State Bank of India
4. HSBC Bank
5. RBS (Royal Bank of Scotland)
6. Maharashtra Bank of India
7. Canara Bank
8. Andhra Bank
9. IDBI bank
10. Bank of India
11. Punjab National Bank
12. Central Bank
13. Allahabad Bank
14. ING Vysya
15. Centurion Bank
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PRICING OF FINANCIAL PRODUCT & SERVICES OFFERED BY


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CONCLUSION
My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I found that
this bank has developed manifold in short period of time due to facilities and services
provided to their customer and this growth rate can be keep it up if they start to go in semiurban areas. In last couple of years they have opened new many branches and they should
open many more. The working staffs are very co-operative in nature and due to that the bank
will also get good benefit. Axis Bank has provided their customer Net
banking facilities and due to that transactions are done fast. Charges at Axis Bank are on
lower side when we compare it with other Banks.
Biography:
http://www.scribd.com/doc/23575208/Axis-Bank-Project

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