Professional Documents
Culture Documents
BANK
INTRODUCTION OF AXIS BANK
Commercial banking services which includes merchant banking, direct finance infrastructure
finance, venture capital fund, advisory, trusteeship, for ex, treasury and other related financial
services. As on31-Mar-2009, the Group has 827 branches, extension counters and 3,595
automated teller machines (ATMs).Axis Bank was the first of the new private banks to have
begun operations in 1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the specified undertaking
of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General
Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National
Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance
Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the
extent of Rs. 359.76crores with the public holding (other than promoters) at
57.79%.TheBank's Registered Office is at Ahmadabad and its Central Office is located at
Mumbai. The Bank has a very wide network of more than853 branches and Extension
Counters (as on 30th June 2009). The Bank has a network of over 3723 ATMs (as on 30th
June 2009) providing 24 hrs a day banking convenience to its customers is one of the largest
ATM networks in the country. The Bank has strengths in. This both retail and corporate
banking and is committed to adopting the best industry practices internationally in order to
achieve excellence.
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Bank - a supply or stock held in reserve for future use (especially in emergencies)
MEANING OF BANKING
An organization, usually a corporation, chartered by a state or federal government, which
does most or all of the following: receives demand deposits and deposits, honors instruments
drawn on them, and pays interest on them; discounts notes, makes loans,and invests
insecurities collects checks, drafts, and notes; certifies depositors checks; and issues drafts
and cashiers.
PRODUCT OF AXIS BANK
Easy Access Saving Account
Saving Account for Women
Prime Saving Account
Senior Citizens Saving Account
Priority Banking
Corporate Salary Account
Trust /NGOs Saving Account
Resident Foreign Currency Account
Online Trading Account
Current Account
Term Deposits
Locker Facilities
NRI Services
Depository Services
Financial Advisory Services
Wealth Management Services
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ECONOMIC FUNCTIONS
1. Issue of money-Inthe form of bank notes and current accounts subject to cheque or
payment at the customer's order. These claims on banks can act as money because they are
negotiable and/or repayable on demand, and hence valued at par. They are effectively
transferable by mere delivery, in the case of banknotes, or by drawing a cheque that the payee
may bank or cash.
2. Netting and settlement of payments Banks act as bothcollection and paying agents for customers, participating ininterbank
clearing and settlement systems to collect, present, be presented with, and pay payment
instruments. This enables banks to economies on reserves held for settlement of payments,
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MORTGAGE BANKING
Mortgage banking deals primarily with originating mortgage loans and servicing them. Read
more about it here as well as about what a career in mortgage banking involves. Mortgage
banking is meant for a single purpose, to service the real estate finance industry. Mortgage
banking deals specifically with originating mortgage loans as well as servicing them. Usually,
mortgage banks avail funds from the Federal National Mortgage Association, or FNMA, also
known as Fannie Mae, the Federal Home Loan Mortgage Corporation, or FHLMC, also
known as Freddie Mac, or any other large companies that service mortgages, which are
related to the secondary mortgage market. Here are a few pointers about the nitty-gritty
of mortgage banking.
1. Mortgage Banks Specialize in Mortgage Loans:
Unlike a savings bank that is federally chartered, in general mortgage banks specialize in
only providing mortgage loans. Hence, customers do not deposit their money in these banks.
As has been mentioned above, the secondary wholesale market is their primary source of
funds. Freddie Mac and Fannie Mae are examples of the lenders in the secondary market.
2. Mortgage Banks Differ in Size:
While some mortgage banks can be nationwide, others can originate a volume of loan that
can exceed that of a commercial bank that is nationwide. Many of these mortgage banks
utilize specialty servicers like Real Time Resolutions to carry out tasks like fraud detection
work and repurchase.
3. Mortgage Banks have Two Sources of Revenue:
The two main sources of income are from loan servicing fees (if they are into loansevicing0,
and fees from loan origination. Mortgage bankers, by and large, are choosing not to service
the loans they have originated. That is because they are entitled to earn a service-released
premium by selling them soon after the mortgage loans are closed and funded.
4. Different Banking Laws Apply to Mortgage Banks:
Mortgage banks usually operate under banking laws that are quite different, according to the
state they operate in. You will need to check each individual states financial department or
state banking in order to get list of mortgage bankers in each state. While federal laws apply
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SAVING
ACCOUNT
INFORMATION
Definition: A deposit
account at a bank or
savings and loan which
pays interest, but cannot be
withdrawn by check writing.
TYPES OF SAVING
ACCOUNT IN AXIS
BANKING
1) ZERO BALANCE
SAVINGS ACCOUNT
At Axis Bank it has been c
onstant endeavor to create
productsspecifically catering to your needs. The account while offering a whole range of
services also addresses your latent need of having an account
without the hassle of maintaining an average quarterly balance.
Features: - 1. No Average Quarterly Balance requirement
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Anywhere Banking:Being a Krishi account holder, you are entitled to access our wide
network of more than 825 branches and 3595 ATMs across 440 cities. You can now easily
carry out your transactions through any of the branches or ATMs.
At Par ChequeBook:Your Krishi Savings Account comes with the At-Par Cheque
facility. This facility enables you to en cash the cheques as local instruments at any of the
440 centers where the Bank has its presence, at no extra cost. Moreover, you can also
issue cheques at other centers upto the limit of Rs 50,000.
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Senior Privilege (Because life begins at sixty): Are you seeking a banking style that
compliments your senior status? Axis Bank's Senior Citizen Savings Account has been
designed keeping in mind the fact that a senior citizen's banking requirements are wholly
different and require special consideration.
Special Privilege(A Privilege assures the care you deserve):We have introduced Senior
Citizen ID card for our Senior Privilege patrons. Let us briefly introduce the wide range of
advantages it hold for you.
Avail of Great benefits with Senior Citizen ID card: ID card acts as an age proof.
Enabling you to redeem every advantage that you are eligible for, this card will soon
help you avail of certain never-before Senior-citizen benefits at various stores, service
providers and installation across the nation.
Feel safe Everywhere: Apart from provide you with the power to claim great
benefits, card also act as emergency information medium. In case of emergencies, it
provides the doctors and authorities with vital data like your blood group, allergies,
illnesses, address and emergency contact details. This
ensures that you are well looked after in any situation, no matterwhere you
are.
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7) BUSINESS OVERVIEW
An overview of various business segment:
A) RETAIL BANKING
Axis Bank has developed a strong retail banking franchise over the years. Retail Banking is
one of the key drivers of the Banks growth strategy and it encompasses a wide range of
products delivered to customers through multiple channels. The Bank offers a complete
suite of products across deposits, loans, investment solutions, payments and cards to help
customers achieve their financial objectives. The Bank focuses on product differentiation as
well as a high level of customer-service to enable it to build its retail business.
The growth areas identified by the Bank are in the areas of residential mortgages and
passenger car loans. Of the total retail loans portfolio, 88.47% is in the form of secured
loans (residential mortgages and auto loans).
The Bank offers a wide range of payment solutions to its customers in the form of debit
cards, prepaid cards and credit cards. As on 31st March 2012, the Bank has a base of
approximately 124.99 lac debit cards, placing it among the leading players in the country. The
Bank is also a dominant player in prepaid cards. Axis Bank has over 2 lakh installed EDC
machines - a highest for any bank in India.
The Bank launched Axis Bank Wealth in 2008-09 targeting customers who have a total
relationship value with the Bank of between Rs.30 lacs and Rs.200 lacs. The value
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B) BUSINESS BANKING
C) CORPORATE CREDIT
Axis Bank has built a strong corporate banking franchise across corporate, liability
and asset businesses. Axis Bank provides customized structuring and financing
solutions in a timely and comprehensive manner to its corporate customers with a
focus on building out a high quality credit portfolio. The Bank is a market leader in
Debt Capital Markets and loan syndication business across segments, sectors and
geographies.
Banks infrastructure business includes project and bid advisory services, project
lending, debt syndication, project structuring and due diligence, securitisation and
structured finance. During the year the Bank launched its first ever D&B-Axis Bank
Infra Awards 2011 in association with Dun & Bradstreet. The award felicitates
leading infrastructure projects and infrastructure companies. In October 2010, the
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The Bank has an integrated Treasury, covering both domestic and global markets,
which manages the Banks funds across geographies. The Banks treasury business
has grown substantially over the years, gaining market share and continuing to be
among the top five banks in terms of forex revenues. The Treasury plays an important
role in the sovereign debt markets and participates in the primary auctions held by
RBI. It also actively participates in the secondary government securities and corporate
debt market. The foreign exchange and money markets desk is an active participant in
the inter-bank/ FI space. The Bank has been exploring various cross-border markets to
augment resources and support customer cross-border trade. The Bank has emerged as
one of the leading providers of foreign exchange and trade finance services. It
provides a gamut of products for exports and imports as well as retail services. Its
cutting edge technology provides comprehensive and timely customer services.
E) INTERNATIONAL BANKING
The international operations of the Bank form a key enabler in its strategy to partner
with the overseas growth potential of its domestic clientele, who are venturing abroad
or require non-rupee funds for domestic projects. The Bank now has a foreign
network of four branches (Singapore, Hong Kong, DIFC (Dubai) and Colombo (Sri
Lanka)) and three representative offices (Shanghai, Dubai and Abu Dhabi) with
presence in six countries. While corporate banking, trade finance, treasury and risk
management solutions are the primary offerings through the branches at Singapore,
Hong Kong, DIFC (Dubai) and Colombo, the Bank also offers retail liability products
from its branches at Hong Kong and Colombo. Further, the Banks Gulf Co-operation
Council (GCC) initiatives in the form of representative offices in Dubai and Abu
Dhabi, and alliances with banks and exchange houses in the Middle East provide the
support for leveraging the business opportunities emanating from the large NRI
diaspora present in these countries.
The Small and Medium Enterprises (SME) segment is a thrust area of the Bank. The
business approach towards this segment, which is expected to contribute significantly
to economic growth in future, is to build relationships and nurture the entrepreneurial
talent available. The relationship based approach enables the Bank to deliver value
through the entire life cycle of SMEs. The Bank has segmented its SME business in
three groups: Small Enterprises, Medium Enterprises and Supply Chain Finance. The
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Technology is one of the key enablers for business and delivery of customized
financial solutions. The Bank continues to focus on introducing innovative banking
services through investments in scalable and robust technology platforms that delivers
efficient and seamless services across multiple channels for customer convenience
and cost reduction. The Bank has also focused on improving the governance process
in IT. The Bank has launched the Business Process Management System, a reusable
system, which helps to build process efficiencies across various areas of operations.
The Bank has undertaken various steps in order to align itself towards RBI guidelines
on security and governance, including setting up of Board and Executive level
committees and working on IT operations and other key areas.
8) AGRICULTURE
The Bank continues to drive and expand the flow of credit to the agricultural sector.
401 branches of the Bank have dedicated officers for providing farm loans. Products
and solutions are created specifically with simple features and offered at affordable
rates to rural customers. The Bank has also adopted a value-chain approach, wherein
end-to-end solutions are being provided for various stakeholders. It also offers various
customized solutions to meet the regional requirements.
9) FINANCIAL INCLUSION
The Bank perceives financial inclusion (FI) not as a corporate social responsibility or
a regulator driven initiative but as a large business opportunity that lies untapped in
the rural and unexplored section of the urban market. Till March 2012, the Bank has
opened over 4.4 million No-Frills accounts in over 7,607 villages through a network
of 15 Business Correspondents and nearly 6,000 customer service points. The Bank
has a strong presence in the Electronic Benefit Transfer (EBT) space and has covered
around 6,800 villages across 19 districts and 9 states till date with over 3.7 million
beneficiaries.
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In the urban space, the Bank has launched financial inclusion initiatives in Bangalore,
Chennai and Delhi targeting migrant labourers, slum dwellers and other under-banked
sector of the urban population and has opened over 3.5 lac No Frill accounts. The
Banks financial inclusion efforts are not merely restricted to launching of financial
inclusion initiatives and sourcing basic No Frill accounts, but to also promote the
savings habits and enable the customers to obtain customized solutions for their
financial needs.
The Bank also has a range of other customised products for this customer segment
like different variants of Axis Uday No Frills Savings Accounts, Chhota RD, Chhota
FD, and Chhota SIP. The Bank has been one of the first few banks to have tied-up
with telecom companies to offer remittance led financial inclusion services on the
mobile platform.
10)
HUMAN RESOURCES
The Bank aims in creating and developing human capital to realise its vision of
nurturing a mutually beneficial relationship with its employees. Employee
engagement and learning, leadership development, enhancing productivity and
building multiple communication platforms thus occupied centre stage in the Banks
HR objective. The Bank continues to maintain a strong employer brand in the
financial services sector especially on the campuses of the premier business schools of
the country. In a major initiative, the Bank launched Axis Academic Interface
Program (AAIP) with Institutions to offer youngsters an understanding about the
financial services industry, and creating Axis Bankers. So far, the Bank has tied up
with Manipal University, NIIT, IFBI and Guwahati University.
Axis Bank has a young workforce with an average age of 29 years. The equal
opportunity employer policy of the Bank contributes strongly to the Axis Bank brand
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PERSON
DESIGNATION
Dr. SanjivMisra
Chairman
Shikha Sharma
Som Mittal
Director
RohitBhagat
Director
IreenaVittal
Director
K. N. Prithviraj
Director
V. R. Kaundinya
Director
S. B. Mathur
Director
Prasad Menon
Director
Rabindranath Bhattacharyya
Director
Director
A.K. Dasgupta
Director
VaradarajanSrinivasan
SomnathSengupta
Mission
Customer service and product innovation tuned to diverse needs of individual and
corporate clientele.
Continuous technology up gradating while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and efficiently.
Core Values
Customer Centricity
Ethics
Transparency
Teamwork
Ownership
Axis bank offers its services majorly in four parts
A.
B.
C.
D.
Personal
Corporate
NRI
Priority banking
A. Personal
Axis bank offers various services for individual domestic customers, which includes services
like
1.
2.
3.
4.
5.
6.
7.
8.
9.
Accounts
Deposits
Loans
Cards
Forex
Invstments
Insurance
Payments
Other services
The fixed numbers of installments for which a depositor can opt are 12, 24, 36, 39,
48, 60, 63, 72, 84, 96, 108 and 120 months.
Installment for any calendar month is to be paid on or before the last working day of
the month. Where there is delay in payment of installment, one can regularise the
account by paying the defaulted installment together with a penalty (at present it is
@ PLR plus 4 % for the period of delay).Fraction of a month will be treated as full
month for the purpose of calculating the penalty.
c) Encash 24
The Encash 24 (Flexi Deposit) gives the liquidity of a Savings Account coupled with
high earnings of a Fixed Deposit. This is achieved by creating a Fixed Deposit linked
to your Savings Account providing you the following unique facilities:
Maximum Returns:
Customers money is no longer idle. As soon as the balance in your Savings Account crosses
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Maximum Liquidity:
The money parked in Fixed Deposits as a result of the above mentioned sweep out from your
Savings account can be easily accessed by issuing a cheque, withdrawing through ATM etc.
The amount broken form your Fixed Deposit will earn interest rates at the applicable rate for
the period that the deposit was held with the Bank. The remaining amount of Fixed Deposit
will continue to earn the contracted rate of interest.
Home Loan
Car loan
Personal Loan
Loan against Shares
Loan Against Property
Loan Against Securities
Loan against Gold
Education Loan
Debit Cards
Priority Platinum Chip Debit Card
Priority Debit Card
Classic Debit Card
Gold Debit Card
Gold Plus Debit Card
Business Gold Debit Card
Prepaid Cards
Travel Currency Card
Payroll Card
Corporate Gift Card
Gift Card
Rewards Card
Remittance Card
Meal Card
Annuity Card
5. Forex offered by Axis bank
Travel Currency Cards :The Travel Currency Card gives its customers a 24-hour
access to money. Withdraw funds in the local currency from any Visa or Visa Plus
ATM's (Automated Teller Machine) as well as pay for all your purchases in any
country you visit, anywhere in the world.
Outward Remittances: Axis Bank offers Outward Remittance facilities enabling its
customers to remit money abroad through reliable and quick transactions. They can
send money abroad for reasons more than one: education, medical purpose, gifting,
maintenance for loved ones or donation for a cause.
Foreign Currency TravellersCheques: American Express Traveler's cheques are
widely accepted globally as a mode of payment in many parts of the world. It is
always worthwhile taking some of your foreign exchange in travelers' cheques as it is
a great backup to cash and cards.
Foreign Currency Cash: Carrying small amount of local currency or internationally
acceptable currency variants in wallet while travelling overseas is reassuring and
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Gold Mohurs
Silver Mohurs
Mutual Funds
Online trading
IPOSmart
Demat Account
8% Saving Bonds
Life Insurance
Home Insurance
Motor Insurance
Health Insurance
Travel Insurance
Business Guard
Bill Pay:Axis Bank's Bill Pay service enables you to make secure payments from the
comfort of your home or office. So its time to say goodbye to late payment fines, long
queues, lost bills, and commissions paid to local errand boys.
Tax ePayments: In this service, Income / Other Direct Taxes, as well as Central
Excise & Service Tax* through iConnect can be paid from account online and can get
on-line acknowledgement of the payment by way of a Cyber Receipt, including
Challan Identification Number (CIN) immediately after making the payment.
Direct tax Payment: The Bank is authorized for Collection of Income or Other
Direct Taxes on behalf of Central Board of Direct Taxes (CBDT) w.e.f 1 October,
2003.
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Pension Disbursement: The Bank is authorized by RBI and Ministry of Defense for
disbursement of Pension to Armed Force (Army, Navy and Air Force) personnel
through its 151 authorized branches across the country.
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Instant Fund Transfer:An individual can transfer funds instantly between any of
Axis Banks branches. Funds transfers can be affected online, right from an
individuals through Axis Banks internet banking services.
Internet Banking: Axis Bank presents corporate iConnect a unique net Banking
platform for the current account customers. Available with multiply user IDs,
depending on an individuals needs. Access an individuals account at any time
form anywhere. An individual can transfer funds to his own accounts or to third
party accounts within Axis Bank & Inter Bank covering over 25,000 branches of
various banks. Corporate iConnect also permits transaction initiation by one user
and approval by another. An individual can also excuse bulk payments like salary
and commission across Axis Bank network right form his desktop.
ATM or Debit Card :With every Current Account (For proprietary and
partnership concerns), An individual can avail upto 2 ATM cum Debit cards,
which allow an individual round the clock access to his account from any of all
Axis Banks ATMs all over the country. An individual can withdraw uptoRs
40,000 a day.
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ATM
The bank has 10,363 ATMs as on 31 December 2012. This includes all Axis Banks onsite
and off-site ATMs. All Axis Banks ATMs are connected to Axis Banks Base 24 ATM switch,
which in turn interacts with Axis Banks centralized core banking software for transaction
processing.
Other Services:
Mobile Airtime Refill for Hutch, Airtel, Idea, BPL, Cellular, RIM, Tata Tele
Facility for Non UTI bank VISA card holders to refill their prepaid phones.
Life Insurance Corporation Premium Payment
Bill Payment e.g.: BSNL, MTNL
Funds Transfer (within own accounts)
Online Donations to Trusts & NGOs
Purchase and redemption of UTI Mutual Fund Schemes through the ATM
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To generate direct revenue from the ATM Channel, the bank has adopted 2 strategies:
The Bank has also set up ATM galleries at 3 location. Each of the Gallery has 2 ATMs for the
convenience of the customers, information kiosk, a card operated touch-screen internet kiosk,
though which the customers can access their iConnect accounts with bank and perform their
banking transactions such as funds transfer, bill payment, balance inquiry, etc. A bill payment
kiosk has also been set up at this gallery.
The ATM Channel for the bank has been a major customer acquisition tool, increasingly the
channel is being seen as a customer servicing tool and all the new value added services are
part of that initiative.
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UTI Bank was the first bank in the country to set up a Business Continuity Centre (BCC) in
Bangalore which replicates the entire centralized database with a view to enable the Bank to
run smoothly in case of any eventuality affecting the Banks Data Centre in Mumbai. Each
transaction that gets recorded at the Data Centre gets reflected almost instantaneously
through WAN on the back-up database at the BCC.
The Banks Centralized Phone Banking Centre provides customers across the country access
to the Bank over the phone, handling multiple queries in about 7000 calls per day.
The Banks Centralized Collection and Payment Hub (CCPH) manages the entire collection
and payment activity under the Banks Cash Management Services (CMS) across the country,
handling on an average about Rs.5000 crores per month on the collection front and about
Rs.1500 crores per month on the payment front.
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The ATM Backend Cell handles the entire cash management and reconciliation of balances
pertaining to ATMs across the country and ends up tallying over four lakh transactions by the
end of the day.
SERVICE BRANCHES
The Banks Service Branches in the 8 major metros take care of centralized clearing activity,
handling more than one lakh cheques every day for outward and inward clearing.
DATA CENTRE
The Banks Data Centre in Mumbai, the centralized IT powerhouse is like the central nervous
system of the Bank. It is a real time 24x7 setup, which manages 270 products and services of
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The Banks Centralised Processing Unit (CPU) is the backbone of the Bank, managing
production and delivery of the entire range of deliverables to customers across the country
within 24 72 hours from the time the customer opens the account. The CPU currently
handles about 8500 new accounts every day.
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Tax Collection
wherein customers can directly pay their taxes likeDirect taxes, Indirect taxes and Sales
Tax collections at their local Axis Bank
E-Ticketing
- Helps the customer by providing him a direct access to book a Railway Ticket online and
get it home delivered
Collection of stamp duty is done via franking mode in the state's of Maharashtra & Gujarat.
The Stamp Duty Franking Facility is available at followingbranches in
MaharashtraFort, Chembur, Lower Parel, Mira Road, Thane (TalaoPali), Panvel, Ratnagiri,
Pune(FC Road), Kolhapur,Nagpur, Pimpri.
The Stamp Duty Franking Facility is available at followingbranches in
GujaratAhmedabad (Navrangpura), Kutch (Mundra),Baroda (Gotri Road), Surat (Ring Road),
Bhavnagar &Vapi (GIDC).
Disbursement
of
Pensionto
retired
Employees
of
Central
Govt.
and Defence is directly done by Axis Bank along with the
disbursement of pension to themembers of EPFO (Employees Provident Fund Organisation)
Ministry of Corporate Affairs- Collection of ROC fees for the Ministry through
authorized Branches and Net Banking.
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CONCLUSION
My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I found that
this bank has developed manifold in short period of time due to facilities and services
provided to their customer and this growth rate can be keep it up if they start to go in semiurban areas. In last couple of years they have opened new many branches and they should
open many more. The working staffs are very co-operative in nature and due to that the bank
will also get good benefit. Axis Bank has provided their customer Net
banking facilities and due to that transactions are done fast. Charges at Axis Bank are on
lower side when we compare it with other Banks.
Biography:
http://www.scribd.com/doc/23575208/Axis-Bank-Project
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