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Single Barrier Reverse Convertible on BRITISH LAND CO PLC

Coupon 10.8% p.a. - American Barrier at 95% - 4 Months - GBP

Details Redemption
Issuer EFG Financial Products
Guarantor EFG International On 10.05.2010 Client pays GBP 1000 (Denomination)
Rating: Fitch A
Underlying BRITISH LAND CO PLC On 10.09.2010 Client receiv es 3.6% in fine (10.8% p.a.) Coupon
Bbg Ticker BLND LN Equity
Payment Date 10.05.2010 PLUS
Valuation Date 07.09.2010
Maturity 10.09.2010 Scenario 1: if the Underlying has never traded at or below the Barrier level
Strike Level GBP 4.8287 (100%)
The Investor will receive a Cash Settlement equal to the Denomination
Barrier Level GBP 4.5873 (95%)
EU Saving Tax Option Premium Component 3.35% (10.06% p.a.)
Scenario 2: if the Underlying traded at least once at or below the Barrier level
Interest Component 0.25% (0.74% p.a.)
Details Physical Settlement American Barrier a. If the Final Fixing Level is at or below the Strike Level, the Investor will
Conversion Ratio 207.1 receive a predefined round number (i.e. Conversion Ratio) of the
ISIN CH0112499675 Underlying per Denomination.
Valoren 11249967
b. If the Final Fixing Level is above the Strike Level, the Investor will receive a
SIX Symbol not listed
Cash Settlement in the Settlement Currency equal to: Denomination

Characteristics
Underlying_______________________________________________________________________________________________________________________________________________________
British Land Company plc invests, both directly and through joint ventures, in income-producing and freehold commercial properties in order to maximize
their growth and potential. The Company trades, finances, and develops property. Their portfolio consists of offices, retail superstores, shopping centers,
leisure, industrial, and distribution spaces.

Opportunities______________________________________________________________ Risks__________________________________________________________________________
1. A guaranteed Coupon of 3.6% in fine (10.8% p.a.) 1. Maximum yield is limited to 3.6% in fine (10.8% p.a.)
2. Protection against 5% drop in Underlying's price 2. Exposure to v olatility changes
3. Low er v olatility than direct equity exposure
4. Secondary market as liquid as a share
5. Optimization of EU Tax components

Best case scenario_________________________________________________________ Worst case scenario___________________________________________________________


The Underlying has nev er traded below the Barrier Lev el The Underlying traded below the Barrier Lev el and on the Final Fixing Date
closes under the Barrier Lev el

Redemption: Denomination + Coupon of 3.6% in fine (10.8% p.a.) Redemption: Underlying + Coupon of 3.6% in fine (10.8% p.a.)

Historical Chart
900 importer depuis la deuxieme feuille

800

700
Redemption: 100% and a Coupon of
3.6% in fine (10.8% p.a.)
600

500 Strike: GBp 482.87 (100% of Spot Reference)


Barrier: GBp 458.73 (95% of Strike Level) 5% Protection

400 Redemption: 207.1 shares and a


Coupon of 3.6% in fine (10.8% p.a.)

300
Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10

Contacts
Filippo Colombo Christ ophe Spanier Nat hanael Gabay
Bruno Frat eschi +41 58 800 10 45 Sofiane Zaiem
St anislas Perromat +41 22 918 70 05
Alejandro Pou Cut uri Live prices at www.efgfp.com
+377 93 15 11 66

This publicatio n serves o nly fo r info rmatio n purpo ses and is no t research; it co nstitutes neither a reco mmendatio n fo r the purchase o f financial instruments no r an o ffer o r an invitatio n fo r an o ffer. No respo nsibility is taken fo r the co rrectness o f this info rmatio n. The financial
instruments mentio ned in this do cument are derivative instruments. They do no t qualify as units o f a co llective investment scheme pursuant to art. 7 et seqq. o f the Swiss Federal A ct o n Co llective Investment Schemes (CISA ) and are therefo re neither registered no r supervised by
the Swiss Financial M arket Superviso ry A utho rity FINM A . Investo rs bear the credit risk o f the issuer/guaranto r. B efo re investing in derivative instruments, Investo rs are highly reco mmended to ask their financial adviso r fo r advice specifically fo cused o n the Investo r´s financial
situatio n; the info rmatio n co ntained in this do cument do es no t substitute such advice. This publicatio n do es no t co nstitute a simplified pro spectus pursuant to art. 5 CISA , o r a listing pro spectus pursuant to art. 652a o r 1156 o f the Swiss Co de o f Obligatio ns. The relevant pro duct
do cumentatio n can be o btained directly at EFG Financial P ro ducts AG: Tel. +41(0)58 800 1111, Fax +41(0)58 800 1010, o r via e-mail: termsheet@efgfp.co m. Selling restrictio ns apply fo r Euro pe, Ho ng Ko ng, Singapo re, the USA , US perso ns, and the United Kingdo m (the issuance is subject
law). The Underlyings´ perfo rmance in the past do es no t co nstitute a guarantee fo r their future perfo rmance. The financial pro ducts' value is subject to market fluctuatio n, what can lead to a partial o r to tal lo ss o f the invested capital. The purchase o f the financial pro ducts triggers
co sts and fees. EFG Financial P ro ducts AG and/o r ano ther related co mpany may o perate as market maker fo r the financial pro ducts, may trade as principal, and may co nclude hedging transactio ns. Such activity may influence the market price, the price mo vement, o r the liquidity
o f the financial pro ducts. © EFG Financial P ro ducts A G A ll rights reserved.

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