K ERRI I SERMAN

970.988.5313 iserman.kerri@gmail.com
https://www.linkedin.com/in/kerriiserman isermankerri.wix.com/portfolio

CREATIVE DESIGN / PROJECT MANAGER

PROFILE
Strategic Creative Manager connects with consumers on both emotional and intangible levels, transforming brands into
unforgettable experiences.
DESIGN MANAGER

Consistently develops strong creative concepts based on strategic and creative project goals
Successfully evolves and ensures consistency and integrity behind our companys brand and brand guidelines
Utilizes project management skills to collaborate with internal and external stakeholders to ensure a well-considered
design becomes a reality; understands the importance of quality, time and budget restraints.
Approaches work proactively, managing multiple projects and meeting tight deadlines
Passionately manages and mentors designers, helping them shape their personal skills and design perspectives
Continually reviews new trends in design and new developments in packaging and processes for use in adaptation to
the companys products, packaging and marketing tactics.
Effectively implemented processes to facilitate an efficient, collaborative workflow with internal and external
stakeholders.
Skilled in recruiting and hiring production artists and designers as well as managing contract labor

CONTENT MANAGEMENT

Successfully built two content development teams and led the execution of brand standards and guidelines
Prosperously led the team in creation and translation of the various brands strategies and consumer insights into
benefits that are clearly communicated through packaging and marketing tactics
Proficiently facilitate the collaboration with creative partners and project developers to ensure a solid brand
communication strategy becomes a reality; abiding by Legal and QA requirements that apply to packaging.

PROJECT MANAGEMENT

Effectively serves as a liaison and hub for multiple creative projects and be responsible for gathering, analyzing and
managing all aspects of creative project work

Skilled at interpreting product goals in order to meet objectives; collaborate and communicate these goals in a high-

intensity workplace
Expertly collaborate and communicate with all key stakeholder to ensure creative concepts achieve objectives, while
considering time or budgetary restraints
Expert at establishing clear processes that ensure all key stakeholders within each project are kept informed of
project status and are notified of changes in a timely and efficient manner
Effectively manage the workflow through internal resources as well as a network of designers and creative agencies

BUDGET

Created and managed annual department budget of $2.6 million, coming in at or below spending limits each year.
Successfully provided month-end variance reports and explanations for actual expenses vs. budget.
Ensure monthly analysis of variances for budget line items. Create action plans for cost control, cost avoidance, cost
reduction and manage external partners to ensure accurate, timely and on-budget project completion.

K ERRI I SERMAN
970.988.5313 iserman.kerri@gmail.com
https://www.linkedin.com/in/kerriiserman isermankerri.wix.com/portfolio

LEADERSHIP AND DEVELOPMENT

Successful in bringing team-oriented and externally-focused culture to life, fostering collaboration, developing and
nurturing people to build world class design teams.
Expert in facilitating communication among internal team, stakeholders, agencies, vendors and suppliers. Manage
creative design supplier relationships.
Proficiently articulate and demonstrate the value of Design in context of the business, clearly understand the key
metrics that drive the business and the brand.
Skilled in establishing goals, identifying priorities, providing direction and resources, as well as recognizing
accomplishments in a timely manner.

SKILLS

Vast knowledge of the Adobe Creative Suite

Art direct illustration, photo shoots and photo shoot preparations
Exceptional eye for color, typography and photography
Strong knowledge of the print production process
Vast experience in developing, implementing and training on project management software
Excellent problem-solving skills
Creativity, focus and leadership
Flexible and calm in a high-demand and ever-changing environment
Exceptional problem solving skills
Impeccable organizational skills, with the ability to oversee multiple projects, costs, schedules and resources
Detail and service oriented
Strong verbal, written and visual communication skills, with the ability to absorb, process and distill
Solid working knowledge of other MS Office applications (Word, Excel and Outlook)

EXPERIENCE
PETSMART HOME OFFICE, Phoenix, AZ
Associate Packing Design Manager
Associate Packaging Project Manager
Promoted to Packaging Project Manager

Mar 2011 Present

Mar 2011 April 2013
April 2013 Aug 2015
Aug 2015 - Present

GROUP PUBLISHING, Loveland, CO

Graphic Production Manager
Promoted to Corporate Service and Editorial Manager
Promoted to VBS and Womens Ministry Design Manager

Nov 2005 Jan 2011

Nov 2005 Oct 2006
Oct 2006 Nov 2007
Nov 2007-Jan 2011

KG DESIGN & PRODUCTION, INC., Fort Collins, CO

Founder and Lead Designer

Nov 1989 Nov 2005

ACCOMPLISHMENTS AND AWARDS

Best In Show Award - PetSmart July 2015

Merchandising Excellence Award - PetSmart February 2014
Leadership of the Year Award - PetSmart February 2013
Two grade level promotions Group Publishing Oct 2006 and Nov 2007

EDUCATION
COLORADO MOUNTAIN COLLEGE

Associates Degree in Graphic Design